Nike Doernbecher Freestyle XVII // SU22 Recap

RELEASE RECAP

Nike Doernbecher Freestyle SU22 Recap

DTLR participated in the Nike Doernbecher Freestyle XVII launch with a community-first strategy. Leveraging our social channels (@DTLRLifestyle) we focused our efforts on campaign awareness and driving traffic to the six specific doors carrying the collection. At three flagship locations, consumers were met with DTLR Radio live broadcasts featuring their favorite local DJs and entertainers as a part of our street-level promotions.

Our hyper-local approach increased overall energy and hype for consumers on release day. Our key locations included Mondawmin Mall (Baltimore, 005),Camp Creek (Atlanta, 025) and 52nd Street (Philadelphia, 3002) where consumers could find both footwear and apparel merchandise.