Riversport Marketing Campaign

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TARGET AUDIENCE PRIMARY TARGET AUDIENCE

Our primary target audience demographic is residents of the Oklahoma City area as well as surrounding areas. The primary age range is 18-60 year olds who enjoy exploring new events in OKC while being outside and listening to live music with a cold drink in their hand. They are willing to spend a decent amount of money for a good experience and new memories.

SECONDARY TARGET AUDIENCE

Our secondary target audience is surrounding areas of Oklahoma, such as Texas or Aransas, as well as major surrounding cities, such as Tulsa. Secondary to the 18-60 year olds in our primary demographic, this audience includes younger audiences, such as kids coming with their families, and any older audiences.

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Riversport Marketing Campaign by Darcey Drullinger - Issuu