EXECUTIVE SUMMARY

Riversport OKC has served Oklahoma City and surrounding areas for the past 17 years. Now, Riversport OKC will provide an exciting, family-friendly environment with its summer concert series. RIVERSPORT has attracted many people with its outdoor and indoor activities; however, this company has not yet reached its full potential in terms of awareness among the OKC community. SPICE Advertising Agency sees Riversport OKC's potential, and we are eager to foster this particular opportunity for success in the concert series.

The goal of this campaign is to increase brand awareness, strengthen social media engagement and boost concert attendance through various print, digital and outdoor advertisements.

We have categorized our advertising efforts into a three-level budget including minimum, moderate and maximum options. SPICE Advertising Agency strives to provide a campaign budget plan that will allow for flexibility as the series grows into its full potential. We prioritized creativity and efficiency while formulating our spending choices. Each budget option was carefully thought over to provide Soundwaves of Summer maximum exposure, engagement and overall success.