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CURRENT COMMUNICATION EFFORTS

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PROBLEM STATEMENT

PROBLEM STATEMENT

INSTAGRAM

Inconsistent posts either once, twice or none per day. Few videos — all with a high amount of plays. Only posted reel performed well above average in comparison to all other posts. Little to no posts dedicated to promoting concerts. Concerts are rarely posted about in the feed more than once — if at all. Links are in the captions rather than in stories where people are able to click them. FACEBOOK

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Posts are the exact same as Instagram. Use of Facebook events, but only shared once. TWITTER

Posts are also the exact same as Instagram. Recently started using Twitter again. Links in tweets, which would be successful if clicked. TIKTOK

Two posts over a month apart. Neither were about concerts. PRINT

Currently, we could not find any print communication concerning concerts.

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