OBJECTIVE NO. 1 AWARENESS
Reach at least 5,000 people in a 30-mile radius of Riversport OKC with news of Riversport OKC’s summer concert series by the first day of June. This objective will be measured through the average number of likes on all concert-related social media posts as well as the average number of views on all videos that include concert-related content. This objective affects the awareness of Riversport OKC's brand.
TACTIC 1: Purchase a billboard next to one of the major highways that run near Riversport OKC. Use a graphic that has large photos of each artist that will be playing along with the concert dates in bold. Also include the tagline/slogan.
TACTIC 2:
14.
Film and post a TikTok video about the concert series (can repurpose as a reel). Get shots of the venue, the river (mention the floating and listening opportunity) and different food/drinks that will be available. Mention dates/times, artists and where to purchase tickets, too.
