SWOT ANALYSIS STRENGTHS
Unique facility and environment Reaches and appeals to more people being a non-profit Appeals to all audiences
OPPORTUNITIES
Capitalize on community involvement Establish a popular, annual summer concert series Grow brand past justa water-sport activity spot, into a popular-night out spot
WEAKNESSES Weak brand awareness Low social media engagement Low concert attendance
13.
THREATS
Competition with Scissortail Park, The Zoo Amphitheater and Jones Assembly concerts Low attendance due to lack of advanced notice
