GRAPHIC DESIGN - IDENTITY AND BRANDING
PSMA Australia - Internal Brand Project Commissioner PSMA Australia Creator Principals Team Internal Brand Director: Claire Gallagher Creative Director: Darren Swain Senior Designer: Caroline Relander Animator: Agus Wijaya Designer: Ruth Chapman Motion Graphics Designer: Hayden Mathys Head of Production: David Cunningham Artworker: Ben Williams Director, Brand Voice: Hamish Cargill Writer: Marty Zablocki Group Operations Director: Tui Horo Senior Account Manager: Elaine Ma Account Executive: Namoni Bernauer 142
PSMA Australia were quiet achievers and in a rapidly growing market were still relatively unknown. But with strong leadership and a clear vision, they were determined to stand out. With major change occurring externally, it became clear that the organisation needed to become more customer-orientated and needed to bring its people on the journey. Building on a dynamic new brand we created an EVP and experience principles that communicated what is unique and compelling about PSMA as an employer. This permeated all aspects of life at PSMA.
Sydney Design Awards 2020