Melbourne Design Awards 2019 - DRIVENxDESIGN Award Programs

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DIGITAL - ENTERTAINMENT & LEISURE

Antecedent AR Experience Project Commissioner RONE Creator PHORIA Team Rayyan Roslan - Creative Director The Social Crew - Co-Producers Trisha Chhabra - Technical Artist Ian Ulpiano - Software Development Josh Mitchell - Sound Design Apple, Visit Victoria, Visit Dandenong Ranges - Supporting Partners Joseph Purdam, Eneasi Teaupa - Videography

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Melbourne-based street artist Rone (Tyrone Wright) is globally recognised for his haunting portraits and ability to transform derelict spaces into transcendent works of art. His latest largescale installation, Empire, took over the iconic Burnham Beeches mansion in the Dandenong Ranges between 6 March - 22 April. Empire featured a dreamlike combination of sights, sounds, botanical designs and even bespoke scents. But with such a myriad of sensory information to absorb, the challenge was finding a way to highlight Rone’s eye for detail and incredibly stylised practices. The Antecedent AR experience was designed to capture how Rone reclaimed the lost beauty of Burnham Beeches in the space of 12 months. Powered by the newest Apple iPad Pros, Antecedent added to the drama of the exhibition and allowed visitors to move between the past and present.


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