How Much Do Solar Leads Cost in 2023?

How much do solar leads cost in 2023? We’ve created this quick guide to answer the question and help you purchase with confidence.

Why Should I Pay for Solar Leads?

The speculative nature of solar leads makes it feel risky to invest much of your budget in them. But it’s important to understand that not all leads are equal, and there are some that are worth far more than others.

High-quality leads can have strong conversion rates that give your company much better chances of closing sales. With enough of these leads purchased, you can easily source plenty of converting customers without needing to invest so much in your own marketing.

This is an especially noteworthy point for small to mid-sized contractors since these businesses do not typically have the budgets or in-house staff capable of deploying a fully effective marketing campaign.

Prices for Low-Quality Solar Leads

The lowest quality leads can cost mere dollars. But beware: these leads are often just names, numbers, and addresses scraped from databases or bought from other agencies. They are so cheap because the seller has not invested much in marketing, or screening the leads for quality. Many of these leads go through no screening process at all.

Prices for Standard Solar Leads

There are plenty of agencies that offer good leads for affordable prices. They invest a fair amount in marketing that attracts decent prospects and will go through basic screening to determine which homeowners are worth passing on to contractors.

Standard solar leads can be found for anywhere between $20-$50. Superior agencies can charge more. These leads won’t have the highest conversion rate, but those at the better end of the spectrum can still have a fruitful yield.

One of the major issues affecting their payoff is the fact that they are often not offered on exclusive terms - meaning that the agency may sell them to more than one contractor. If you purchase a “shared” lead, you will be competing with other contractors to win a sale from the same lead.

Prices for Exclusive Solar Leads

High-quality exclusive leads are those that have been thoroughly screened and are only sold once. These leads give contractors the best springboard to make a sale, delivering connections to homeowners that have demonstrated a real intent to go solar.

These leads can cost anywhere from $100 to $500+ or more. Leads in states with competitive solar markets can see prices above $1000, the top approaching $1500 or even $2000.

Quality matters a lot in this pricing tier, with pre-screening processes and lead prep being significant contributing factors. The most expensive of these will often have appointments already scheduled for the purchasing contractor to meet the homeowner.

How to Buy Solar Leads

Now that you understand what prices to expect, next comes understanding how to buy solar leads. There are a few things to keep in mind as you evaluate solar marketing agencies and whether they are worth buying from.

Analyzing Agency Business Models

Generalization vs. Solar Specialization

You’ll first need to find an agency that offers solar leads for sale, but it’s important to look for specialization. There are some companies that produce leads for a variety of different businesses. For example, modernizing generates leads for numerous home improvement sectors - solar is merely one of them.

Agencies that use this broad approach may not always get the best results, because their marketing is spread too thin. Choosing an agency that specializes in solar specifically will ensure that the agency has the resources and expertise necessary to attract and identify serious solar customers.

Bulk vs. Individual Purchasing

As touched upon above, some agencies will require you to purchase leads in bulk. You may even be locked into a contract where you are obligated to purchase a certain number of leads every month, for a certain duration. This is more typical of agencies that offer lower-quality leads.

On the other hand, the better agencies are usually those that offer leads that can be purchased individually. These companies are confident that the quality of their leads will draw repeat business, so can comfortably sell leads without forcing contractors into purchase minimums.

Setup or Maintenance Fees

Some of the higher-end agencies may still require setup or maintenance fees for your account. This is promoted as being a

small investment for access to very valuable leads, but it is often implemented to secure a certain sum of money upfront and create a “sunk-cost” mindset in contractors. Those that sign up for these accounts will be far less likely to give up on them if they’ve invested thousands in base fees.

Again, the most trustworthy agencies are those that count on earning just off the quality of their leads. They do not rely on membership pricing structures to keep contractors coming back.

Appointment Scheduling

Top agencies frequently sell leads with appointments already scheduled. These leads are going to be more expensive compared to others since the agency will have put in all of the work necessary to nurture the lead into a customer that’s willing to meet. However, this level of preparation typically results in a maximal ROI, making them some of the best leads that can be bought.

Where to Find Exclusive Solar Appointments for the Best Value

Finding leads worth investing in doesn’t require a big hunt. Many of America’s contractors already turn to Grid Freedom to provide great leads at fair prices, offering the best value in the industry.

Grid Freedom’s leads are 100% exclusive, pre-screened by a live agent, and scheduled for their first appointments. No contracts or bulk-buying is required. There are also no setup or maintenance fees - signup and membership is completely FREE. You can pay only for the exact number of leads that you need, whenever you happen to need them.

These terms are the industry’s most friendly to contractors, working in your interests. We’ve built our business on offering excellent solar leads at an unbeatable value, and we’re confident you’ll be another satisfied partner.