Analyzing Agency Business Models

Generalization vs. Solar Specialization

You’ll first need to find an agency that offers solar leads for sale, but it’s important to look for specialization. There are some companies that produce leads for a variety of different businesses. For example, modernizing generates leads for numerous home improvement sectors - solar is merely one of them.

Agencies that use this broad approach may not always get the best results, because their marketing is spread too thin. Choosing an agency that specializes in solar specifically will ensure that the agency has the resources and expertise necessary to attract and identify serious solar customers.

Bulk vs. Individual Purchasing

As touched upon above, some agencies will require you to purchase leads in bulk. You may even be locked into a contract where you are obligated to purchase a certain number of leads every month, for a certain duration. This is more typical of agencies that offer lower-quality leads.

On the other hand, the better agencies are usually those that offer leads that can be purchased individually. These companies are confident that the quality of their leads will draw repeat business, so can comfortably sell leads without forcing contractors into purchase minimums.

Setup or Maintenance Fees

Some of the higher-end agencies may still require setup or maintenance fees for your account. This is promoted as being a small investment for access to very valuable leads, but it is often implemented to secure a certain sum of money upfront and create a “sunk-cost” mindset in contractors. Those that sign up for these accounts will be far less likely to give up on them if they’ve invested thousands in base fees.

Again, the most trustworthy agencies are those that count on earning just off the quality of their leads. They do not rely on membership pricing structures to keep contractors coming back.

Appointment Scheduling

Top agencies frequently sell leads with appointments already scheduled. These leads are going to be more expensive compared to others since the agency will have put in all of the work necessary to nurture the lead into a customer that’s willing to meet. However, this level of preparation typically results in a maximal ROI, making them some of the best leads that can be bought.

Where to Find Exclusive Solar Appointments for the Best Value

Finding leads worth investing in doesn’t require a big hunt. Many of America’s contractors already turn to Grid Freedom to provide great leads at fair prices, offering the best value in the industry.

Grid Freedom’s leads are 100% exclusive, pre-screened by a live agent, and scheduled for their first appointments. No contracts or bulk-buying is required. There are also no setup or maintenance fees - signup and membership is completely FREE. You can pay only for the exact number of leads that you need, whenever you happen to need them.