California Anticipates a Major Drop in 2024 Installations: What Can Contractors Do to Prepare?
InthewakeofNetEnergyMetering(NEM)3.0,amassiveshiftis expectedtoshakeCalifornia’ssolarindustry.Thehard-fought reformisexpectedtotriggerasignificantdropinthestate'ssolar installations.AccordingtoInsideClimateNews,wecanexpecttosee salesplummetby38%in2024.
This impending change will undoubtedly impact the businesses of thousands of solar contractors. But with proper planning and strategy, it’s possible to navigate this transition with continued viability,andevengrowth.
NEM 3.0 Slashes Solar’s Investment Value
UnderNEM3.0’snewrates,homeownerswithsolarsystemswillnow be receiving a mere quarter of the energy buyback payments they wereformerlyentitledto.Many newsolarbuyersrushedtosubmit thepaperwork fortheirsystemsbeforethecutoffdeadlineinApril, creating a spike in sales that will keep this year’s overall sales numbershigh.
However,theimpactoftheratechangewillbecleartoseein2024, when the only installations made are those that will be subject to NEM 3.0’s new rules. The timeline for these customers to expect a returnontheirinvestmenthasnowdoubled,makingsolarseemlike a far less appealing prospect. Contractors will have a much harder timefindingcustomerswhostillbelievesolarisworthwhile.
Efficient Lead Sourcing: A Vital Strategy for Solar Contractors
Giventhischangeinthemarketlandscape,itisnowmorecriticalthan ever for solar contractors to secure a steady flow of serious customers.Choosingtherightmethodforsourcinghighqualitysolar leadsbecomesakeystrategytostayafloat.
Oneplatformthatstandsoutforitssuperiorleadgenerationsystem is Grid Freedom. As one of the leading providers of fully-screened, sales-prepped leads, GridFreedom offers an advantage that could mean the difference between struggling through the downturn and maintainingathrivingbusiness.
Grid Freedom is the Best Way to Get Solar Leads
Grid Freedom employs a unique lead generation approach that outperforms other agencies. It employs an intricate inbound marketing system to attract homeowners who are genuinely interestedinsolarinstallations,ensuringthatcontractorsgainaccess tocustomerswhoarefullypreparedtoinstall.
Thorough live screening guarantees that contractors only connect with homeowners who still find value in solar, despite the changes brought about by NEM 3.0. Each lead is not only verified as a hot prospect by an expert agent but also pre-scheduled for their first consultation.
Betweenthisabilitytoskipthenurturingphase,andthefactthatall leads are supplied with exclusivity, Grid Freedom gives contractors thestrongestpositioningtomakesalesquicklyandeasily.It’sjustthe shortcutneededtokeeprevenueflowing,evenasthemarketshrinks.
Find High-Certainty Solar Sales Leads at GridFreedom.com
