proposed strategy for the brand Iris Van Herpen. The strategy aims to achieve certain objectives according to financial analysis and marketing. The strategic plan includes the creation of the first single-brand flagship store characterized by a structure that respects the environment thanks to a building with zero environmental impact energy self-sufficient, involving the use of photovoltaic panels and furnishings biotech. The strategy also provides for the integration in the e-commerce site with a section dedicated to the birth of the new eco-friendly footwear, which would be sold only on this platform at odds with major products distributed online and offline multi-brand stores. The extention line of footwear was born by combining 3D printing to innovative biological materials to promote the latest technologies designed to respect the environment.
