Volume 14, Issue 4
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ATTN: READERS ! Are you looking for Products, Equipment or Services for your business? If so, please check out these leading companies advertised in this issue:
Collection & Storage Containers Bomac Carts – pg 13
Equipment Financing TransLease Inc – pg 15
Lock & Locking Systems Lock America Intl. – pg 3
Mobile Truck Shredders Alpine Shredders Ltd – pg 14 Vecoplan, LLC – pg 4
Moving Floor System Keith Manufacturing – pg 2
Stationary Shredders & Grinders Vecoplan, LLC – pg 4
Trade Associations NAID/Shred School – pg 16
(National Association of Information Destruction)
RIOS – pg 5
Secure Destruction Outlook: Stability and Opportunity Amid Challenges
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By Bob Johnson
aving the benefit of watching the secure destruction industry evolve over four decades, I am more inclined to look at its status in terms of multi-year phases; the 1980s when both customer awareness (demand) was low and competition was sparse, the 1990s saw the rise of mobile destruction, the 2000s when regulation and enforcement increased awareness and competition, thus increasing focus on electronic media destruction and the first rounds of industry consolidation, and, finally, the last ten years which have been marked by further consolidation, the importance of web-based marketing, a continued focus on electronic media, and a general market stability due to industry contraction. Additionally, my involvement with NAID over the past 24 years has given me an international perspective. While the “phases” described above apply for the most part to the North American secure destruction sector, their timing and flow are quite different around the world; other regions tending to be in a phase previously experienced by the U.S., or in some cases, skipping some completely. As an example of the latter, we see Asian markets where the newly blossoming economies seems to have skipped the hard copy (paper) phase of secure destruction, with the focus of service providers going directly to electronic media destruction. Additionally, recognition of NAID AAA Certification by the Australian SCEC may
dramatically limit the ability of unqualified operators to function at all. The point is, the opportunities and challenges facing the secure information destruction industry differ markedly by region, and why most Security Shredding News readers are likely interested in the North American market, developments around the world, notably with the new General Data Protection Regulation in Europe, will further support compliance-related trends already affecting demand, service provider scrutiny, and marketplace stability in the U.S. and Canada. Of course, compliance-related issues aren’t the only international factor affecting the secure destruction services market. A significant portion of service providers receive a varying percentage of their revenue from the sale of their destroyed byproducts, and the commodity price for such byproducts depends largely on the international market.
What Does It Mean?
aving set the proverbial table with these H (somewhat obvious) observations, it seems that secure data destruction operators in North America that have incorporated a “regulatory compliance, strong web-based marketing” model will continue to do well for the immediate future. I specifically use the word “continue” because I said the same thing last year… and for all intents, it generally proved correct. Service Continued on page 3