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Volume 8, Issue 6

November / December 2011

Security Shredding Storage News

Official Publication of the Security Shredding & Paper Recovery Markets Visit us online at www.sssnews.com

ATTENTION:  READERS !

Are you looking for Products, Equipment or Services for your business? If so, please check out these leading companies advertised in this issue:

Collection & Storage Containers All Source Security Container Mfg. Ltd. – pg 9 & 15 Bomac Carts – pg 11 CK Designs Manufacturing Inc - pg 9 Jake, Connor & Crew – pg 2

Lock & Locking Systems Lock America Intl. – pg 9

Mobile Truck Shredders Alpine Shredders Ltd – pg 4 Shred-Tech Limited – pg 11 UNTHA America – pg 6

Moving Floor System Keith Manufacturing – pg 10

 ... Going, Seeing, Saving Green by Recycling Data Tape Media

Paper Balers Harris – pg 9 IPS Balers, Inc. – pg 9

Replacement Parts Dun-Rite Tool – pg 5

Stationary Shredders & Grinders Allegheny Shredders – pg 7 Cresswood Recycling Systems – pg 5 Schutte-Buffalo Hammer Mill, LLC – pg 16 Vecoplan LLC – pg 12 Waste Revolution – pg 9

Waste commodity purchasers Dan-Mar Components – pg 13

F

By P.J. Heller

PRSRT STD U.S. Postage

PAID

Mentor, OH PRSRT No. STD2 Permit U.S. Postage

PAID

Mentor, OH Permit No. 2

or Brian Musil, Recycle Your Media is more than just a company name. It has become a mantra. “It’s a worthy cause,” he says of the business he founded in 2005 to recycle data tape media. “I feel good about what we do everyday.” Little wonder. Since 2005, the company based in Newport Beach, Calif., has recycled more than 2.25 million tape cartridges, diverting some 15.4 million pounds of material from ever-shrinking landfills. In keeping with his “green” philosophy, tapes that are damaged and which cannot be recycled are incinerated in a waste-to-energy plant. An estimated 99 percent of tapes which come in to the company are able to be refurbished, Musil notes. That’s good news for the many businesses — banks, universities, health care institutions, major corporations and government agencies — looking to both recoup some of the costs of their media when no longer needed and to save precious dollars when having to purchase new tapes. Recycle Your Media not only purchases tapes from companies, including shredding companies and e-waste recyclers, but sells 50,000 to 100,000 pieces of media each month, primarily to dealers but also to end-users. In effect, companies that need to dispose of no longer needed or outmoded data tapes can see green, save green and be green. “We handle everything from old legacy

media to the newest market products,” Musil says. At its plant in San Jose, Calif., Recycle Your Media inspects and refurbishes the tapes — ensuring that all information is securely erased and that the tapes can be reused — then resells the media. Musil stresses that the company meets or exceeds policies relating to data destruction set out by agencies including the Department of Defense and under the HIPAA Privacy Rule,

Continued on page 3

Inside This Issue 4 Accountability: Sharpening Your Competitive Edge to Develop Loyal Customers 7 The Federal Government Highlights Economic Benefits of Electronics Recycling 10 California Man has 300,000 Stolen Identities 13 NAID Creates “Onsite” Sanitization Certification Program 14 New Studies Show Good Future for E-waste Recycling, Despite Issues


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2 Security Shredding & Storage News. November / December 2011


Security Shredding & Storage News

RecycleYourMedia ... Going, Seeing, Saving Green by Recycling Data Tape Media Continued from page 1

PUBLICATION STAFF Publisher / Editor Rick Downing

Contributing Editors / Writers P. J. Heller Walt Zeglinski

Production / Layout Barb Fontanelle Christine Pavelka

Advertising Sales Rick Downing

Subscription / Circulation Donna Downing

Editorial, Circulation & Advertising Office 6075 Hopkins Road Mentor, OH 44060 Ph: 440-257-6453 Fax: 440-257-6459 Email: downassoc2@oh.rr.com www.sssnews.com For subscription information, please call 440-257-6453 Security Shredding & Storage News (ISSN #1549-8654) is published bimonthly by Downing & Associates. Reproductions or transmission of Security Shredding & Storage News, in whole or in part, without written permission of the publisher is prohibited. Annual subscription rate U.S. is $19.95. Outside of the U.S. add $10.00 ($29.95). Contact our main office, or mail-in the subscription form with payment.  ©Copyright 2011 by Downing & Associates.

Printed on 10% Post-Consumer Recycled Paper

Gramm-Leach-Bliley and the Fair and Accurate Credit Transactions Act, among others. “With new privacy legislation in the United States and increasing concern about corporate espionage, we’ve seen an increase of about 40 percent in our data eradication services,” he says. “Our customers include law firms, banks and other entities that deal with sensitive data. We bring the media in, eradicate the data stored on it, and then resell the storage products to other users.” The company this year has seen its business increase 107 percent over the previous year. It employs 32 people. Recycle Your Media utilizes a degaussing machine to erase the media. It has also developed technology to degauss tapes which use servo track technology. Even with the advent of cloud storage — utilizing central remote servers to archive information — large companies and institutions still are remaining with tape, Musil and others report. While smaller businesses have shifted to cloud storage — he admits that his company is among them — there is still a huge demand for data tape to archive and protect information. “It really hasn’t affected us,” he says of the small companies moving to cloud storage. “We’re dealing with the big data centers and not small enterprises.” Indications are that those big data centers and IT departments will remain with tape for the long term. “Despite predictions of its death, tape’s demise as a protector of newly generated information is far from imminent,” says a 2010 report from the Enterprise Strategy Group (ESG). “It still remains the most predominant repository for historical information — specifically vital business records, some of which could be a liability if requested as part of a regulatory or legal matter. “Tape is the predominant storage media used for data protection due to its portability and, from an acquisition cost perspective, its price,” ESG notes. “What most do not realize is that, despite the uptick in investments in disk-based backup solutions, tape is still a staple in this area.” The ESG report found that 82 percent of organizations still use tape to support all or a portion of on-site backup processes. That figure was down only 5 percent from a similar survey conducted in 2008. A survey in the UK also found that tape storage was a top priority for businesses there. The UK survey of 1,000 business found that 83 percent of respondents still use tape storage systems to back up and protect their information. It also found that 24 percent planned to purchase additional tape systems in the coming year. “Even with the adoption of disk-based storage solutions over the past decade, tape clearly remains widely used as a key part of most organizations’ data management and protection strategies,” the survey says. The largest tape cartridge today can hold 5TB of data. Other studies have found that compared to disk-

based storage, tape is less expensive per gigabyte of storage space and has lower operating and energy costs. “The notion that ‘tape is dead’ ignores the substantial evidence that favors tape as a lower cost, environmentally friendly removable medium that is well suited for offline data protection as well as high growth compliance, fixed content and archiving applications,” says Mark Peters, a senior analyst with ESG. “Tape continues to play an important role in the protection and preservation of an organization’s digital assets,” adds Rob Clark, senior vice president with Quantum’s disk and tape backup product group. A perfect example of that occurred in early 2011 when a software bug struck Google, leaving an untold number of Gmail users — estimated in the tens of thousands — with empty email accounts. “I know what some of you are thinking: how could this happen if we have multiple copies of your data, in multiple data centers? Well, in some rare instances software bugs can affect several copies of the data. That’s what happened here,” a Google official told upset and frustrated customers. “ . . . To protect your information from these unusual bugs, we also back it up to tape. Since the tapes are offline, they’re protected from such software bugs.” Those types of advantages for tape media all point to a bright future for Recycle Your Media, which has annual sales of about $10 million. Musil notes that less than 3 percent of computer data backup tapes are currently recycled, providing the company with a huge potential for growth. He compares it to the recycled toner industry. “Recycled toner holds over 30 percent of the entire market of toner sold,” he says. “Recycled toner is now sold by every major office supply store. The recycled tape industry has brought the quality level to that of new tape. Now we just need to create the awareness to the users that recycled tape is not only a technologically sound product [but] it makes sense with the economical and ecological advantages.” Musil says the company is continuing to expand and would eventually like to have a processing facility outside the United States to serve its overseas clients. It has customers in more than 40 countries. “Were shipping tons of media from Europe to us and it would be great if we could just keep it there,” he says. “It would be greener, too [by eliminating shipping].” Recycle Your Media provides customers with a full chain-of-custody on all tape media acquisitions. That includes scanning at a customer site the barcodes on every tape to be erased, transporting and keeping the media in locked containers, scanning the tapes a second time at Recycle Your Media before they are erased, then having the customer verify the list. A certificate of data destruction is provided to the customer once the tapes have been confirmed that they were erased and tested for reuse. Musil also offers customers on-site data destruction. “If you have ultra-sensitive data and need Recycle Your Media to erase the data on every data

Continued on page 5

Security Shredding & Storage News. November / December 2011

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Security Shredding & Storage News

Accountability Sharpening Your Competitive Edge to Develop Loyal Customers

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BY WALT ZEGLINSKI

n today’s highly competitive business climate, most successful companies are finding new and creative ways to win business. By building customer-centric business plans and increasing their commitment to company-wide execution, they’ve managed to succeed in a turbulent economy. Most of all, they’ve discovered they simply cannot afford to make mistakes in their customer relationships. They strive to “out-execute” the competition in every aspect of their business that touches the customer. These organizations understand that the key to creating loyal customers is building a culture of accountability. Most of us have heard the stories of accountable employees who have made a difference - the 911 dispatcher that stays on the phone and calms a caller until the EMT arrives or the jewelry clerk in a department store that helps a customer to pick out a new dress. Unfortunately, there are far more employees that do not share this commitment to customer accountability and, as a result, fail to deliver on their goals. Organizations that foster accountability run like well-oiled machines, as people and processes work in lock-step to achieve more predictable and profitable results. I’m not referring to the sort of organizational accountability that focuses on catching employees doing something wrong. Rather the kind of positive accountability that is combined with high levels of employee satisfaction - as individuals are enabled with the right resources and management support. From the outside, these organizations appear to have some magical formula that helps them win even as others are struggling to stay in the race. We have found three keys to creating a culture of customer accountability - exceptional leaders, process discipline, and workforce engagement.

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Setting a Direction

E

stablishing a customer-accountable culture starts with developing exceptional leaders. They are the navigation system that guides employees toward the finish line. These leaders have a foundation of management expertise that can maximize the talents of their teams as they keep them focused on their customers. Fifty years of client research has led us to six job functions that are critical for exceptional leaders - communicating, planning, organizing, controlling, staffing, and leading. Leaders who are effective at these functions consistently elevate the performance of their people. Transforming leaders from average to exceptional requires they get beyond their perceptions of their abilities. Managers who understand the impact they have on others have been given a unique gift.

4 Security Shredding & Storage News. November / December 2011

In our experience, “feeling” the perspective of others is a significant catalyst for getting managers committed to improving their skills, attitudes and beliefs. Gaining this realistic perspective can be transformational. Unfortunately, many managers subscribe to the adage, “If it ain’t broke, don’t fix it,” content to continue with the management practices that have allowed them to be successful in the past. But when market conditions are constantly in flux, leaders must be exceptional. They must find new and better ways to improve performance.

Doing Things Right

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rocess discipline is the fuel that accelerates customer accountability. Leaders who hold their teams accountable for exceeding customer expectations establish a systematic approach to monitoring progress and taking corrective action. This typically involves a regular, topdown examination of goals and tasks, enabled by a plan for overcoming obstacles to success. But a consistent methodology is not enough if there is not a clear understanding of the importance of customers to accomplishing key business drivers. Identifying and planning to execute on these “vital few” is the key to energizing employee commitment to individual, departmental and corporate goals. In years past, many companies have been able to succeed because of great products and people. When markets get tough, accomplishing the same results requires more. A “flexible” approach to goal achievement can encourage mediocre performance. Process discipline drives accountability and insures success even in a turbulent economy.

People Make It Happen

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eaders who support employee development and clearly communicate goals enable workforce engagement. For many organizations it’s the engine that drives accountability. When an individual feels leadership is aligned with their efforts to serve customers and understands the role they play in achieving the company’s vital few, they tend to maintain their customer needs. It helps them to show up for work on purpose and provide their employers with the discretionary effort that can distinguish them from competitors. An engaged employee views each customer experience as a “moment of truth” - an opportunity to deliver value and create another loyal customer. Ultimately, workforce engagement enables commitment to excellence. When individuals understand how their dedication plays into the organization’s broader goals, they see themselves as part of a team and work to better themselves to Continued on next page


Security Shredding & Storage News Continued from previous page ensure the whole team wins. What’s most interesting is how an environment of engaged employees can thrive, not only because it’s a great place to work but also because it creates a vibrant, productive culture that delivers predictable and profitable results. Customer-accountable cultures with exceptional leaders, process discipline, and an engaged workforce have the unique ability to establish a competitive advantage. Companies with an uncompromising commitment to leadership, process and people, by extension, are committed to their customers. Accountability makes customer loyalty possible.

Walt Zeglinski is CEO and chief client advocate for management action programs (MAP), a performanceimprovement firm that helps organizations achieve profitable growth. He has more than 20 years of successful experience in the corporate performance industry, with expertise in developing and implementing practical solutions for complex business challenges. He has worked with executive teams across most industries including financial services, healthcare, technology, hospitality and manufacturing. For more information, visit www.mapconsulting.com or call 888-834-3040.

RecycleYourMedia ... Going, Seeing, Saving Green

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Continued from page 3 tape at your facility we can,” he tells customers. “We will bring the equipment on-site for erasure and scan every tape and provide a volume serial number report (VOLSER) for your records.” Other services include data migration, data recovery and forensic analysis. Keeping tape out of landfills has been a primary goal. Typically, the media would be shredded and then landfilled. To avoid that from happening, Musil works with shredding companies and e-waste recyclers to purchase tapes that they may receive from their clients. “That’s a win-win situation for everyone — including the environment,” he says. “Shredding is not only bad for the environment but it costs a lot of money to do,” he says of tape destruction. “So we’re alleviating two of those major concerns. Plus, we’re helping businesses recoup some of their initial investment.” Before launching Recycle Your Media, Musil worked in marketing. One of his clients was a toner company that was starting a new division to recycle tape. He eventually joined the company and worked there two years; when it closed down, he went out on his own and started Recycle Your Media. “I liked the green aspect of it,” he says. (Information about Recycle Your Media is available on the web at www.recycleyourmedia.com, by calling 949757-0100 or via email at buyback@recycleyourmedia.com) Cover photo courtesy of Recycle Your Media.

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"We’re sold on the Cresswood’s versatility. It give us the ability to produce custom shred sizes and meet smaller particle specs with screen selection - and that’s a great selling point with accounts. We’ve been able to greatly expand our niche markets for secure product destruction." "From day one, Cresswood has provided outstanding service and support. And the up-front training provided by the Service Team has set a new standard for excellence, as far as we’re concerned."

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"In terms of particla size, the Cresswood gives TPE everything we need to abide by NAID standards in one pass. We’re able to assure security for our clients, and blast the shred out quicker. The question we keep asking ourselves is - why did we wait so long to get our Cresswood!." Jeff Prunzik President/Owner, (pictured, on left) Dan Prunzik Vice-President/Owner, (pictured, on right)

The Paper Exchange, est. 1996, is Pittsburgh’s largest independentlyowned secure shredding company. NAID AAA-certified, TPE provides customized data protection, storage, recycling, and secure destruction solutions to clients across the region. A Cresswood HF-7870-1150XR Shredder/Grinder is the core technology for off-site secure shredding and specialty services at The Paper Exchange. Fully-integrated, the Cresswood ‘shred & bale’ system delivers processing versatility, custom-output capability, and optimized throughput within an ultra-compact facility footprint at TPE.

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In the News Recall Enhances Industry-Leading RFID Technology

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ecall, a global provider of document storage, secure document destruction, digital document management and data protection, recently announced that its radio frequency identification (RFID) program is now available for individual files and media tapes. Recall’s secure facilities were some of the first in North America to use RFID technology for the rapid and accurate inventorying of cartons. Since 2007, when Recall first introduced RFID to the document management industry, tens of millions of Recall cartons now utilize the technology globally. With its RFID capabilities, Recall says it can scan and audit more than 300 cartons in less than 30 seconds. Corporations and institutions around the world look to Recall to store, protect, manage and retrieve, on-demand, their most valuable information. According to Recall, RFID tracking technology gives customers an added layer of document management efficiency and accuracy. Additionally, RFID helps Recall support compliance regulations, including regional Privacy Acts and Sarbanes-Oxley (SOX), by providing customers with audit reports that confirm and validate the location of every RFID carton stored.

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Information Management’s Pugh Says We Save Too Much, But Paring Down Takes Cooperation

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pecial report—Harry Pugh, on the Information Management website, has posted a thorough discussion that sees an emerging problem as organizations continue to save data to assure compliance. He explains that the practice of storing and managing ever-growing data stores is not only expensive, it actually increases the risks associated with e-discovery. He cites Gartner Inc., an information technology research and advisory company, as saying that IT now spends between 2 and 3% of revenues on data management, and that IDC sees corporate data volumes expanding by about 50% in 2010. Some data must be kept, of course, due to its business, legal or compliance value, but too much of the nonessential is also being kept. The challenge is which data to dispose of, if IT is to control costs, and he sees an answer in a cross-functional information governance program. Gartner, Pugh goes on, says that information governance is “the specification of decision rights and an accountability framework to encourage desirable behavior in the valuation, creation, storage, use, archival and deletion of information…” So the domain of information governance is a function of information management but goes beyond it, to imply meeting legal and regulatory obligations. Legal, RIM and IT departments must work together to develop schedules for records retention. They have no robust mechanism for communicating this schedule to IT, which is easier said than done when faced with the number of regulations that apply and frequency of change. Initiatives, he goes on, must be managed by IT in order to reduce IT costs, improve compliance and ensure a proper e-discovery process. Pugh cites a study commissioned by the Compliance, Governance, and Oversight Council, in concert with Electronic Discovery Reference Model and the new Information Management Reference Model project, to assess the gap and how companies are addressing the problem. This first-ofits-kind survey of legal, records and IT stakeholders from a wide variety of industries sought out the “disconnects across legal, RIM and IT practitioners within the same company,” he says. He points to specific findings: “Only 22% of responding companies are able to dispose of data today; 70% claimed their retention schedules were not actionable by IT or could be used only in disposition of physical records; a majority of IT respondents said they managed data volume by simply applying flat data quotas instead of strategically assigning business, legal or regulatory value to the data; 70% of companies use “people glue” to connect legal duties and business value to information assets. The survey found many areas of confusion around responsibilities, sponsorship and return on investment.


In the News The Federal Government Highlights Economic Benefits of Electronics Recycling

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fficials from the U.S. Environmental Protection Agency and the U.S. General Services Administration recently toured e-Green Management of Islip Terrace, New York to highlight the environmental, public health and economic benefits of recycling electronics. The EPA and GSA are partners in a “National Strategy for Electronics Stewardship,” which commits the federal government to promoting the recycling of electronics and advancing a domestic market for electronics recycling that will protect public health, prevent pollution and create jobs. “The growing electronics recycling industry has the potential to create new economic and environmental opportunities,” said EPA Regional Administrator Judith A. Enck. “Our work with businesses like e-Green Management means that more of our nation’s electronics will be handled responsibly, and more jobs will be created. I commend e-Green Management for their work.” “The federal government is the nation’s largest consumer of electronics and GSA can and will ensure that it becomes the most responsible user of these items,” said GSA Regional Administrator Denise L. Pease. “Our efforts in this region alone already keep 1300 tons or 49% of office and building waste out of landfills. Through GSA’s programs for reuse, recycling and proper disposal of e-waste, the federal government can lead by example and, and at the same time, help promote job growth in this emerging industry.” The National Strategy for Electronics Stewardship includes four overarching goals: • Build incentives for the design of greener electronics • Increase the safe management and handling of used electronics • Reduce harm from U.S. exports of e-waste and improve the safe handling of used electronics in developing countries • Ensure that the federal government expands recycling of equipment purchased by the federal government Under this strategy, GSA will ensure that all electronics used by the federal government are reused or recycled properly. In addition, EPA and GSA will promote development of new environmental performance standards for categories of electronic products not covered by current standards. Several federal agencies will work together to identify methods to move federal agencies toward reuse and recycling. A key component of the strategy includes the use of certified recyclers and increasing the safe and effective management and handling of used electronics. There are two existing domestic third-party certification recycling entities, the responsible recycling, or R2, and E-Steward certifications. The electronics recycling industry is increasingly using these certification programs. Certified recyclers are regularly audited to ensure that electronics are recycled in a manner that is safe for human health and the environment. For more information on the EPA and industry collaboration: http://www. epa.gov/electronicsstrategy More information on GSA’s electronic stewardship goals and promoting federal agencies’ purchasing Environmentally Preferable Products: http://www. gsa.gov/portal/content/234565

Adriaansen Appointed 2012 NAID Annual Conference Committee Chairman

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on Adriaansen, Partner & Co-Founder of TITAN Mobile Shredding, LLC has been appointed by the Board of the National Association for Information Destruction as the 2012 NAID Annual Conference Committee Chairman. The appointment as Chairman is a one year term, during a total of three years on the Committee. Ray Barry, President of NAID, nominated Mr. Adriaansen for the position, saying that, “I have known Don for 6 years and he demonstrates his dedication to the industry and association on a daily basis. He is a great leader for this position.” The 2012 conference will be held from March 30, 2012 through April 1, 2012 at the Disneyland Hotel & Resort, Anaheim, California.

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Security Shredding & Storage News. November / December 2011

7


In the News Floods in Vermont and New York Show Need for E-storage

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oretown, VT—When Moretown was flooded by the Mad River during Tropical Storm Irene, it filled the vault in the town clerk’s office with five-and-a-half feet of water, causing unanticipated problems for the residents. And Moretown is just one of a number of communities in Vermont and New York with the same problem, with about 100 local governments estimated to have sustained flood damage to official records. When paper city and county records are damaged or destroyed, it puts a crimp into a local real estate market, as buying and selling come to a halt. Vermont is one of three states where local records are required to be kept at the municipal level, and municipalities must also keep birth, death and marriages certificates, minutes of public meetings, tax and planning documents and other records in fireproof, but not waterproof, vaults. The ruined papers, some dating back to the founding of the town, cannot be used to assure the property can be sold. There are no title searches without land records. The records have been taken quickly to be freeze-dried for restoration before mold sets in, a procedure that takes time and money. There is also the historical value of the documents, as well as the legal and financial ones. It’s unclear what will happen if land records can’t be restored, but legislative action would have to be taken to overcome the difficulty. Vermonters are now in the process of converting records to electronic formats, and Moretown had been scheduled to do so when the flood hit. Geof Huth, director of government record services for the New York State Archives, helps local governments on how to manage their records and how to recover them when disaster strikes. He advises preparation, moving records to higher levels or higher ground.

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ashington, DC—According to a report by the Institute of Medicine, badly designed, hard-to-use computerized health records threaten patient safety. The Department of Health and Human Services asked for the study as a way of looking at technology-induced medical errors. To solve the problem, says the report, an independent agency should be set up to investigate injuries and deaths linked to health information technology modeled upon the National Transportation Safety Board, which examines airline safety and accidents. The study would ask the board to track the safety performance of existing electronic health records. Dr. Ashish K. Jha, an associate professor at the Harvard School of Public Health and a member of the panel, said, “There are real safety issues, but we believe that on average, health information technology improves patient safety. Dr. Ross Koppel, a professor of sociology and member of the medical school faculty at the University of Pennsylvania, said the report puts safety into the national discussion of electronic health records rather than assuming e-records are better than paper. Dr. Koppel said the report does not deal with the issue of having the Food and Drug Administration be responsible for the safety of electronic health records. Currently, the government is incentivizing physicians and health care systems to adopt electronic health records, and changing from paper to computerized patient records is hoped to improve patient care while reducing health care costs. Current practices have been studied, with mixed results as to any effects on patient safety. One recommendation was that electronic health record suppliers omit clauses about “holding harmless” from sales contracts as this constrains the freedom of doctors and hospitals to explore problems caused by software errors or defects. To download the study, go to http://books.nap.edu/catalog.php?record_ id=13269.

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Institute of Medicine Study Encourages Safety in E-records by Formation of Safety Board

Featuring a 3.5 hour full-immersion industry-specific sales training workshop with Jeffrey Gitomer. Also featuring: • • • • • • • •

Tom Adams on make you the key driver of business Maureen Jung, Ph.D, who focuses specifically on how to sell to doctors’ offices Jeff Green on data destruction sales through social networking Dr Fred Spada and Dr. Steve Swanson on emerging memory technologies and solid state drive data destruction Ray Barry on networking like a rock star The debut of two new sales videos and the Lawyers Office Marketing Program Tom Dumez, CHP on HIPAA now that HITECH is law Over 20 hours of industry education, the only secure destruction expo in the world, and the most complete demonstration of new industry rolling stock anywhere

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NAID and the NAID logo are registered trademarks of the National Association for Information Destruction, Inc.


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9


In the News California Man has 300,000 Stolen Identities

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onterey Park, CA—A California man, Robert Delgado Jr., has been convicted of identity theft after it was found that he had more than 300,000 personal profiles. He was sentenced to eight years in prison and five years of probation after authorities found an external hard drive containing individual profiles with names, addresses, dates of birth and Social Security numbers, as well as computer images that could be used to create forged credit cards and driver’s licenses. According to the sentencing document, he had already gotten into and begun to exploit the accounts of some 77 of the individuals whose records he had illegally obtained. According to Assistant U.S. Attorney Andrew Brown, however, the large number of identities he had did not set a record. Delgado has already served several years in prison already for drug and property crimes. He was discovered when a vacation hold was placed on a victim’s mail without consent, and fraudulent charges appeared on a credit card. Identity thieves often use stolen mail to get pre-approved credit card applications for use.

David Curry New Sales Manager at VIC

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avid Curry has joined VIC (Vecoplan Integrated Controls) as the National Sales Manager. Curry will be responsible for overseeing the continued growth and strategic development of VIC’s existing markets for OEM control panels and complete integrated control systems. VIC, a worldwide leader in automation control technologies for industrial machinery and systems, has recently expanded their operations and Mr. Curry’s addition is a key component of this expansion. In addition to a BS from Guilford College, Curry brings a decade of sales management experience and 21 years of field sales experience to his new position. “The sustained growth that we’ve experienced, especially in the design and manufacture of integrated controls for large systems, has made it necessary for us to expand both our facilities and our personnel. We are fortunate to have someone of David’s caliber join our team here at VIC,” states Todd Carswell, Vice President of Technical Services at VIC.

Recall Manages 100 Million Cartons Worldwide

R

ecall, a global provider of document storage, secure document destruction, digital document management and data protection, recently announced the receipt of its 100 millionth carton. The milestone carton arrived in Recall’s Durham, North Carolina information center. With nearly 80,000 customers worldwide, Recall manages documents, data and other valuable business assets in over 300 dedicated information centers spanning five continents in more than 20 countries. To put this milestone in context, if all 100 million Recall cartons were stacked on top of one another, they would reach more than 84 million feet in height – approximately 79,000 times higher than the Eiffel Tower, nearly 3,000 times the height of Mount Everest. Each carton is managed with Recall’s best-in-class security and state-ofthe-art technology. Additionally, all of the company’s information centers are operated by Recall, not third-party partners, ensuring a secure chain of custody.

attention: readers!

Would you like more information about products and equipment advertised in this issue? If so, please complete the Equipment Locator Service form located between pages 8 & 9 and fax to 440-257-6459.

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Info Request #106

10 Security Shredding & Storage News. November / December 2011


In the News Maryland Electronics Recycler Recognized in National Business Growth Ranking

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-Structors, Inc., has been recognized as one of America’s fastest growing organizations. E-Structors, Inc., an electronics recycling facility in Elkridge, MD, was pleased to be included in the top 30% of this year’s Inc. 5000 list. The list, sponsored by the Inc. Magazine, displays a national ranking of the nation’s 5000 fastest growing businesses by percent of revenue growth over the previous three years. The Inc. 5000 list, which is on its fifth publication, also measures job creation and ranks companies by their individual industries. “We have been tremendously lucky and blessed over the past eight years,” said Julie Keough, CEO and Co-Founder of E-Structors. “We never imagined that this facility and our operation would have grown so quickly in such a short period of time.” E-Structors, was founded in 2003 as one of the first operations in the country to provide their clients with environmentally compliant electronics recycling, document shredding, and information destruction services in a single location. After they relocated to a larger facility in 2008, their processing capabilities and employment soared, increasing their workforce by 100 individuals over the next 3 years. In 2008 E-Structors became the first certified recycler in the Mid-Atlantic, earning both their R2 and ISO 14001:2004 certification. They are currently the only certified recycler operating in the state of Maryland. www.shred-tech.com

Sonoco Recycling Acquires American Recycling of South Carolina, LLC

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shred@shred-tech.com

Info Request #157

onoco Recycling, Inc., wholly owned subsidiary of Sonoco and one of the largest packaging recyclers in North America, announced recently that it has completed the acquisition of American Recycling of South Carolina’s Greenville location, a large material recovery facility (MRF). The new facility is expected to significantly increase Sonoco Recycling’s ability to meet rising demand in the Upstate. “With this acquisition, Sonoco Recycling has significantly expanded its single-stream recycling capabilities in the Upstate,” said Jim Brown, vice president, Sonoco Recycling. “The Greenville MRF will help accelerate Sonoco Recycling’s current goal of doubling the volume of tons collected by 2014.” The acquisition of the Greenville facility as Sonoco Recycling’s fifth MRF will expand Sonoco’s operations in one of the largest metro cities in South Carolina, securing its position as South Carolina’s recycling industry leader. The Company already has operations in Charleston, Columbia and Spartanburg. Currently, Sonoco Recycling’s reclamation rates in South Carolina save approximately 843,000 cubic yards of landfill space, equating to enough landfill space for the annual disposal needs of over one million South Carolinians. Founded in 2003, American Recycling of South Carolina, LLC is a leading processor of recyclable materials in the Southeast, with plastics and various grades of paper comprising the majority of processed materials. The facility offers services to all types of recovered material generators, including commercial printers, office complexes, municipalities, manufacturing and distribution facilities, commercial shredding companies, paper converters and merchants; providing flexible, customized programs that help clients increase efficiency reduce waste and optimize their environmental stewardship. A recycling leader with locations and expertise worldwide, Sonoco Recycling annually collects more than 3 million tons of old corrugated containers, various grades of paper, metals and plastics. In addition, the Company has experts who provide secure, reliable and innovative recycling solutions to residential and commercial customers. Sonoco Recycling operates five material recovery facilities (MRFs) and serves more than 125 communities in which curbsidecollected residential and commercial materials are processed. The Company also provides recycling programs which identify waste reduction opportunities that reduce operating expenses for many of the largest consumer product companies in the U.S.

www.bomaccarts.com

Info Request #133

Security Shredding & Storage News. November / December 2011 11


In the News NAID Launches Asian Chapter

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he Board of Directors of the National Association for Information Destruction, the non-profit trade association for the secure destruction industry, recently approved the creation of the NAID-Asia Region. “We’ve seen membership numbers in the region increasing steadily over the years,” says NAID CEO Bob Johnson. “Recently, however, interest in both membership and in NAID Certification simply reached the point where action was warranted.” As to the reason for the increased interest in NAID from Asian based firms, Johnson says, “It is largely due to the fact that data protection concerns are finally taking root, and because of our reputation, our track record, and the fact that we have the only internationally-recognized data destruction certification program.” The decision for the association to establish operations in the world’s most populous and economically dynamic region follows a series of meetings between NAID officials and over 75 industry representatives in Tokyo, Beijing, Hong Kong, Singapore and Bangkok earlier this month. According to NAID President Ray Barry, “The forming of NAID-Asia was bound to happen. The region’s economies are thriving, and service providers, as well as the businesses they serve, are beginning to realize that they need to take data destruction more seriously. Under those circumstances, it is inevitable that vendor qualifications will become a bigger issue.”

APT’s Seen as Growing Threat; Businesses Step Up the Defense with Search for Better Weapons, Protocols

M

ilford, MA—A new report on APTs, market researcher Enterprise Strategy Group says that two out of three IS security managers say they have been attacked by advanced persistent threats, and even more, 72% expect to see it keep happening in the future, while almost a third, 30%, say their businesses are vulnerable to such attacks. The study is based on a survey of about 250 US IS professionals. Who will be the perpetrators? The biggest threat is seen coming from activists such as Anonymous, followed by, organized criminal rings, competitors, foreign governments, and terrorists. To stop the threats, security managers are seeking out automated technology, such as automation that will detect an attack underway and go off the network or block a protocol, rather than using manual remediation. ESG found entities most ready to defend against APTs used network management tools, 69%; security incident and event management tools, 58%; log file analysis, 46%; and intrusion detection or prevention system alerts, 44%. However, the survey respondents are looking for more sophisticated tools, better training, and more personnel with specific skills for these attacks. APTs are seen as deceptively simple, with social engineering attacks taking a lead through unsophisticated means that can be thwarted with better training for employees to recognize them. However, about half of respondents say overall security knowledge and APT awareness of non-IT employees is fair or poor. APTs can also be fought when businesses take a proactive approach to risk management, through maintaining and enforcing security policies that covered everything from physical security and data encryption to access controls and background checks on users with access to sensitive data. It is also important to have formal penetration tests against a company network by outside experts. The study recommends a three step program to combat APTs. First, employees must address security seriously; second, make an accurate assessment of current information security vulnerabilities, either in-house or through a third party. Third, executives must be proactive. The study found the rise of APTs hasn’t led to any changes in budgeting, training, or security assessment frequency at just over half of businesses. However, this means that just about half of respondents have altered their security to combat APTs with funds, better coordination with chief information security officers and IT risk team; and naming a person to take over a senior security position. For more, go to http://www. enterprisestrategygroup.com/2011/11/apt/.

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12 Security Shredding & Storage News. November / December 2011


In the News E-Waste Systems, Inc. Completes Acquisition of Ohio-Based Electronic Waste Recycler, Tech Disposal, Inc.

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-Waste Systems, Inc. recently announced that it has completed the acquisition of Tech Disposal, Inc., (“TDI”), an electronic waste recycler and asset recovery specialist based in Columbus, Ohio, which will be re-named E-Waste Systems (Ohio), Inc. This is the first step in EWSI’s plan to create a platform offering high quality solutions to the management of Waste Electrical and Electronic Equipment (“WEEE”). Following completion of its acquisition by EWSI, TDI has appointed a new board of directors, which includes Martin Nielson, Chairman and CEO; Steve Hollinshead, Chief Financial Officer; and Susan Johnson, Secretary and Treasurer. In addition, George Pardos, TDI’s Founder, will continue with the business as a consultant. TDI recently moved to occupy a larger, more substantial facility to increase the capacity of its operations.

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Advertise in Security Shredding & Storage News. Call Rick Downing today at 440-257-6453 or email rickdowning@oh.rr.com.

NAID Creates “Onsite” Sanitization Certification Program

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he Board of Directors of the National Association for Information Destruction (NAID) recently approved the launch of the NAID Certification Program for Onsite Sanitization Operations. According to NAID Certification Rules Committee Chairperson Angie Singer Keating (CEO/Reclamere), “NAID is simply responding to the needs of the marketplace. The association’s responsibility as the most knowledgeable and aggressive proponent of data-related vendor security qualifications makes it our responsibility to step into areas where secure processes and quality control are critical.” According to NAID CEO Bob Johnson, “Many clients are now opting to have sanitization services performed onsite, prior to returning leased equipment or having it transported elsewhere for processing. While at first blush such onsite services potentially offer more control, remote process validation and a range of other important considerations can be problematic when sanitization is conducted in the field.” To address the challenges of providing sanitization of electronic media in the field, NAID has concentrated on employee screening, validation of employment and training, and significantly enhanced the emphasis on quality control verification and documentation.

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Attention: Document Destruction Contractors! Help Your Customers Find a Home for Their Outdated Electronics Do what many ‘leading recyclers’ have done ... Partner with Dan-Mar and turn your scrap into cash! Precious metal value is going up and so is the demand for electronic scrap. As a global leader in asset recovery, Dan-Mar is ready to present you with fresh thinking on how you can maximize your profits. Call Dan-Mar today! ph: 631-242-8877 • fax: 631-242-8995 150 West Industry Court, Deer Park, NY 11729 e-mail: smartini@dan-mar.com • www.dan-mar.com

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Security Shredding & Storage News. November / December 2011 13


In the News New Studies Show Good Future for E-waste Recycling, Despite Issues

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ew York—A plethora of studies have come in that gives a clearer indication of the size of the electronics recycling industry and its effectiveness as reusing the valuable components of electronics while safeguarding the data they contain. The International Data Corporation has issued a report, “Inside the U.S. Electronics Recycling Industry,” that says that e-cycling companies now earn revenues of over $5 billion and employ over 30,000 workers while in 2010 treating about 3.5 million tons of the 6 million tons of electronics available. The study was sponsored by the Recycling Research Foundation of the Institute of Scrap Recycling Industries. However, the United Nations Environment Programme has also offered a report, “Recycling—From E-waste to Resources,” that estimates worldwide e-waste amounts to about 40 million tons annually. Electronic devices “can contain up to 60 different elements,” the report says, but most of these elements go to waste, literally, because of deficiencies in collection, recycling technologies, and illegal dumping. A third report, the U.S. Environmental Protection Agency’s May 2011 “Electronics Waste Management in the United States Through 2009,” says that, in 2009, 2.37 million tons of electronic products were ready for “end-of-life management” and that 25% was collected for recycling. There was a growth of 500% in tonnage of electronics products sold in the U.S. in the three decades from 1980 to 2010, says EPA. This does not conflict with the IDC report because EPA numbers are derived from electronics entering into municipal solid waste facilities, mostly residential waste, and they do not measure all the electronics recycled from the commercial end because these are not sent to municipal waste facilities and go unmeasured. The IDC report covers both residential and commercial. E-waste is a problem not because of its representation in the municipal waste stream but because of the quick obsolescence and replacement in this rapidly changing area, says the agency. The IDC further reports that the industry is made up of 600 to 1000 small but growing businesses and thinks the industry employs between 23, 000 and 40,000. The author of the report, David Daoud, IDC’s research director, found that residential represents a market share of less than 26%, though the consumer market is biggest in terms of electronics purchases, so improving household collection is vital to better environmental protection and as a way to improve industry growth. About 70% of e-waste goes for commodity-grade scrap, with lesser percentages used for parts and only 2.1% used for waste-to-energy, landfill or incineration, says IDC. It adds that a major concern of upstream customers is that the partners they work with “consider downstream diligence as their top priority,” and address data security issues and liability-related risks like pollution and unsafe worker conditions as the amount of e-waste continues to grow. Thus, the rise in certifying recycling partners. ISRI’s certification program, R2/RIOS, offers the Certified Electronics Recycler program. Another certification program, e-Stewards, comes from the Basel Action Network, a non-profit that targets international toxic trade. Another e-recycling standard in the United States is a less stringent set of guidelines written by the industry, Last July, the U.S. Interagency Task Force on Electronics Stewardship released a “National Strategy for Electronics Stewardship” to explore how governmental power can work to improve the design of electronic products and enhance management of used or discarded electronics. It recommends building incentives and research capabilities for design of greener electronics, making sure that the US government “leads by example” in its own purchasing and end-of-life practices for electronics, improving the management and handling of used electronics in the U.S. and reducing the harm caused by U.S. exports of e-waste, especially to developing countries. But the Electronics TakeBack Coalition is worried that this set of recommendations ignores the fact that it is easy to cheat on these rules, even domestically, and that we cannot assure enough oversight overseas. While electronics recycling is a positive way to create green jobs, the issue of toxic dumping remains a challenging one despite the number of initiatives to combat it.

PwC Study Finds Overall Confidence in IT Security

Apt, Social Media and Mobile Challenges Need to be Addressed in Face of Lower Budgets

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ew York—The “2012 Global State of Information Security Survey,” a report from PricewaterhouseCoopers conducted with CIO and CSO magazines, is just out, and it shows the most recent trends in information security as reported by respondents from 138 countries. Among them: Some 70% of executives are confident in the effectiveness of their organization’s information security practices. However, there is some idea that there is a ‘crisis in leadership’, deficits in strategy and degrading capabilities across security domains, with thirdparty risks increasing. Economic conditions and the need to ensure business continuity and disaster recovery are seen as the two most important factors driving information security spending, and about half are delaying security projects and reducing spending on IT security. The biggest challenge to information security is lack of capital. Furthermore, about 80% or more of respondents have the data necessary to provide specific information about security event frequency, type and source, but about half say security spending will begin to improve in the next year. Serious and challenging cyber threats are becoming more common for all entities, including both the public and the private sector, and APT drives security spending for all categories, though only 16% say their security policies address APT and fewer than half say their organization has a core capability relevant to defending against these threats. New risks are being found in mobile devices and social media, but these can also be used in defense, with new rules being put into play. Over 40% say their organization uses cloud computing: 69% software-as-a-service, 47% infrastructureas-a-service and 33% platform-as-a-service. As for the effects of cloud computing: 54% see it improving security, 23% as weakening it and 18% see no change. Though there are reported only half as many security incidents per year on the average, there are seen to be higher levels of exploitation of data, of mobile devices, of applications, of systems, and of networks. Attacks are more and more being seen as initiated by employees, former employees and hackers. For more information, go to www.pwc.com/gx/en/information-security-survey/index. jhtml?WT.ac=vt-giss2012.

News from ARMA Includes Iron Mountain Agreement with MicroSoft

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ashington, DC—At this year’s 2011 ARMA International Convention, records management company Iron Mountain said it is expanding its existing partnership with Microsoft by using Accutrac records management software and GimmalSoft’s Compliance Suite on the Microsoft SharePoint server as a way of getting back into digital data management. Microsoft recently purchased Prodiance, which makes SharePoint-centric e-discovery and risk management technology, and has as yet to explain the purchase to the marketplace, thought it promises to do so soon. In the meantime, Iron Mountain is testing automated data classification software with partners Ativio, Solaris Development, and StoredIQ to find a match that will help customers determine the most compatible organizer servers and storage. GimmalSoft is playing a part in this by working to make its software more enterprise-scalable, said the company’s Mike Alsup. Look for more from Iron Mountain early in the New Year. Other news out of ARMA is that EMC is readying fixes, security updates, and SharePoint integration for its version 6.7 of its Documentum Records Adapter, and PDF Association debuted an upgraded spec for making archive-specific file formats. Plus, data architect Lou Harvey of Hewlett-Packard opined that 60% of data in corporate systems is of no value. In addition, ARMA now offers a self-assessment tool, GARP, which will go live online in January so companies can assess their readiness at generally accepted record-keeping principles. ARMA may also redesign its industry-specific training in a next few years.

14 Security Shredding & Storage News. November / December 2011


info@allsourcemfg.com

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Info Request #112

Security Shredding & Storage News. November / December 2011 15


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Security Shredding & Storage News Nov/Dec2011  

Nov/Dec 2011 issue of Security Shredding & Storage News

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