Vol. XIII No. 1
January / February 2019
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www.SoilandMulchProducerNews.com
Mulch Makers Report Strong Start to Season
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ollowing a weather-challenged 2018, mulch manufacturers in the Southern U.S. say 2019 has gotten off to a strong start. With better cooperation from the weather, most producers contacted by Soil & Mulch Producer News said they expect improved markets and increased production this year. “Orders are coming in good and early,” said Robert LaGasse, executive director of the Mulch & Soil Council (MSC). “It’s an initial appearance of a good season.” Gina McLean, of Penick Organics, Macon, Miss., agreed. “Sales are already strong and the weather hasn’t really been that good,” McLean said. “We’re expecting strong sales to continue this year. We really didn’t have a fall season. It was really hot, then it was cold and wet, and I think there is a lot of pent up demand because of that. We say in the south that when the temperature is over 90 degrees people don’t put mulch out, and we had a really late hot season. We never had any cool, nice days in the fall.”
Growth is in the Bag
ccording to an industry survey conducted A by Soil & Mulch Producer News in early February, many mulch manufacturers experienced significant reductions in bulk sales in 2018 compared to 2017. Poor weather was generally cited as the main reason. Of the producers who responded, 38 percent reported lower bulk sales in 2018 compared to 2017; 44 percent reported an increase in bulk sales, and 18 percent reported that sales were about the same as in 2017. Of those who reported an increase in bulk sales, the average increase was only about 4 percent. Sales of bagged products performed somewhat better. Fifty-eight percent of respondents said bagged product sales improved in 2018 compared to 2017, while only 17 percent said sales dropped. A quarter of the respondents reported flat sales. The average improvement among respondents was 6 percent.
By Ken McEntee
Mulch producers indicate they expect better sales this year than in 2018, with more optimism shown for bagged products than bulk. Of the survey participants, 47 percent said they anticipate at least a marginal increase in bulk product sales in 2019, while 40 percent expect sales to be about the same. Only 13 percent anticipate lower bulk sales this year. For bagged products, however, not a single respondent said that they anticipate lower sales. Almost two-thirds (64 percent) said they expect better sales of bagged products, while 36 percent expect sales to be about the same as last year. “It will stay consistent just like the past several years,” said Josh Posey, of Buckeye Resources Inc., Springfield, Ohio. “Bag products will go up and bulk will continue to go down.” Jenni Saucier, of Landscaper’s Pride, Huntsville, Tex., said demand from growers for her company’s bulk mulch has been strong, but movement to retail outlets has been slow. “The season will start early and be very good for bagged products,” Saucier said. “Our Potting Mix, Premium Rose Mix and Gardener’s Magic are hot.” Jack Kemble, of Kemble Inc., Duluth, Minn., is counting on a strong mulch market to redefine his business, which has manufactured
biomass fuel from landscape waste for 14 years. “I’m on my way home from Kentucky, where I just picked up a new mulch colorant injection machine,” Kemble said, while being interviewed for this article. “We’re just getting into the mulch coloring business because they’ve closed most of the plants that burn biomass. The biomass market is done where I am. There is only one place left to bring it. We used to deliver nine semi loads a day and now we bring them 10 a year.” Kemble, who said he expects to start grinding in April, said he is optimistic about his prospects in the mulch business. “I think it’s going to be really good,” he said. “People are landscaping more, so I think the market for natural mulch is going to be good, and in our area I am the closest producer in 100 miles. I just got a phone call today from somebody asking about new mulch sales. My product will go wholesale to nurseries and landscape supply companies, and I’ll sell some direct to landscapers.” About 300 miles away, in Waupaca, Wisc., Eric Laszewski, of Waupaca Northwoods LLC, said, “Colored mulch continues to increase. There is no sign that this will stop.” Continued on page 3