Ongoing Strike at Virgin Las Vegas Hotel Leads to Arrests
By Jordan Bradley
In a calculated striking action against Virgin Hotels Las Vegas in Nevada, members of Las Vegas’s Culinary Workers Union, the state’s largest hospitality union, held a civil disobedience arrest action on November 21. At USAE press deadline, it was unclear how many union members were arrested. The action is the first
open-ended strike for Local 226 in 22 years.
Civil disobedience arrest action is a non-violent form of protest designed to deliberately violate the law in order to bring attention to circumstances at the center of a protest or movement. Representatives from the Virgin Las Vegas said they were aware of the action in advance, explaining that the arrests “are a well-known tactic
Marriott to Lay Off More Than 800 Corporate Employees
By Jordan Bradley
Marriott International will lay off 833 of its corporate employees at its headquarters in Bethesda, Maryland, according to a Maryland Work Adjustment and Retraining Notification filed on November 14.
Marriott CEO Anthony Capuano told investors in a November 14 Q3 earnings call that “business momentum is excellent, and as a company that embraces change, we con-
tinue to evolve our business to support our global growth.”
“To this end, we have undertaken an enterprise-wide process to enhance our effectiveness and efficiency across the company,” Capuano said. “We want to further empower our teams closest to our markets, guests, owners and franchisees to operate even more nimbly. While this work is not yet complete, we believe these efforts will drive
employed by the Culinary Union to secure media headlines and photo opportunities.”
“It is disappointing that Culinary Union leaders are prepared to spend their own members’ resources on fake arrests, rather than engaging in constructive good faith bargaining— something they have not yet done,” Virgin Las Vegas said in a statement.
Michelle Woodley, Victoria de Falco Named HSMAI Career Achievement Honorees
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Mary Kate Cunningham Promoted to Chief Public Policy and Governance Officer at ASAE
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Atrium Hospitality Announces Inaugural Graduating Class of WomenRISE
Realtors Assn. Pays “Volunteers” Six Figures in Free-Spending Culture
Other Expenses: Pet Sitters and Broadway Tickets
By Todd McElwee
Six-figure payments to “volunteer” officers, country club memberships, monthly first-class tickets, payouts to former executives, care for dogs and so many “Hamilton” tickets that bookkeepers took notice, all of these signify a few of the ways officials at the National Association of Realtors (NAR) have spent the association’s funds.
Speaking with 18 former officers and former and current employees, Debra Kamin of the New York Times details what she called “a free-spending culture at N.A.R.”
NAR’s most recent tax records (2022) show six board members received compensation, with the president receiving more than $413,000, president-elect receiving north of $265,000 and the treasurer receiving $212,000. Officers have also been
Informa Connect’s Sports Innovation Forum Seeks to Redefine Sports Business
By Todd McElwee
Kicking off what it believes to be a market opportunity for DMOs in its inaugural sports-centered event, Informa Connect’s Sports Innovation Forum ran in Washington, D.C., from November 20–22.
The forum sought to redefine the business of sports experiences, including unlocking the potential
of DMOs working with major sporting entities. It featured facilitators and 50 handpicked, invite-only participants from professional leagues, teams, television networks, associations and suppliers.
The NFL Players Association, FIFA, Destination DC, Manchester City, Madison Square Garden, Baltimore Ravens, Fanatics, Tennis
Hard Rock International and Seminole Gaming in Hollywood, Florida, has announced a partnership with Ocean Conservancy, a nonprofit dedicated to protecting the ocean. In addition to cleanups, funds from Hard Rock Casinos’ “Change For Change” program in October raised $75,000.
By Jonathan Trager
NEWS NEWS
Michelle Woodley, Victoria de Falco Named HSMAI Career Achievement Honorees
The Hospitality Sales and Marketing Association International (HSMAI) announced on November 19 its Career Achievement honorees: Michelle Woodley will receive the Albert E. Koehl Award for Hospitality Marketing, while Victoria de Falco will receive the Winthrop W. Grice Award for Hospitality Public Relations.
The awards honor individuals who have dedicated much of their careers to significantly advancing the hospitality and travel industry. Recipients will be honored at the HSMAI Adrian Awards on February 18 at the New York Marriott Marquis.
“HSMAI is honored to recognize Michelle and Victoria for their remarkable achievements and lasting impact on our industry,” said Brian Hicks, President & CEO of HSMAI. “Both have set a standard of excellence and innovation in hospitality mar-
Strike
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Hundreds of Local 226 and Bartenders Union hotel and culinary union workers at the Virgin Las Vegas walked off the job on November 15 in an effort to come to terms on a new five-year contract with the property.
Approximately 700 of the union’s more than 60,000 members are employed at the Virgin Las Vegas.
The strike follows months of failed negotiations after the previous contract expired on June 1, 2023, according to Local 226.
“In negotiations, the company’s proposal works out to an estimated $0.30 per year to wages over five years after deducting money for benefits,” said Ted Pappageorge, Secretary-Treasurer for the union.
He called the proposal “miles apart” from the union’s demands. At other Strip properties, new union contracts have won unprecedented wage increases. This includes The Strat, where non-tipped workers received wage increase of more than $4 and hour. Pappageorge called Virgin Las Vegas’ most recent proposal “an insult to every worker.”
In a November 8 statement preceding the union’s initial strike action, Virgin Las Vegas said it was aware of the forthcoming strike and called the union uncooperative. The company claimed the union “did not allow” team members to vote a proposal from the property made in June, “and we have been awaiting the Union’s
keting and public relations, driving transformative results and inspiring future leaders.”
Michelle Woodley, President of Preferred Travel Group, has been “a visionary leader in hospitality marketing, leveraging her expertise to drive global initiatives that strengthen the Preferred brand and elevate industry standards,” HSMAI stated. A graduate of the Cornell University School of Hotel Administration, Woodley’s “strategic insights and commitment to innovation have significantly contributed to the growth and success of hospitality marketing,” HSMAI added.
Victoria de Falco, Principal & Cofounder of Redpoint Marketing PR, has “dedicated her career to shaping the narrative of the hospitality industry through groundbreaking public relations strategies and trend-setting campaigns,” according to HSMAI, and her “creative approach and passion for storytelling have helped count-
response to a number of proposals since July 11.”
“While we value the negotiation process, the Union has yet to cooperate with our attempts to reach a good-faith agreement,” Virgin Las Vegas said.
A local NCB News affiliate reported on November 18 the hotel had begun seeking replacements for positions left vacant by striking union hotel workers. More than 650 people ap-
less organizations thrive and adapt.”
Her career has spanned more than 40 years.
“We look forward to honoring their contributions at the upcoming Adrian
plied for the vacant positions, and representatives from the hotel told NBC News 3 Las Vegas that it was turning people away.
The union said in a November 19 release that it “condemns Virgin Las Vegas for hiring temporary scab workers—off the street—to clean guest rooms, work in the hotel, cook meals, and serve guests drinks during the strike.”
On the first day of the strike, more
Awards Celebration, where the industry will come together to recognize their impact,” Hicks said. For more information, visit adrianawards.hsmai.org
than 350 people “lined up to apply to fill any shortages resulting from the strike,” the property said. The next day, 310 potential workers arrived with applications.
“Many of the individuals applying to work with Virgin Hotels Las Vegas had been laid off by other properties following their acceptance of the Culinary Union’s economically unsustainable contract,” according to Virgin Las Vegas representatives.
Approximately 700 union workers at the Virgin Las Vegas instituted a strike on November 15, holding 24-hour picket lines in the days following.
Michelle Woodley Victoria de Falco
HOTS Hotel Fireworks... Residents of Georgia’s Macon-Bibb County will have a truly unique and explosive New Year’s Eve to look forward to now that the county commission has voted to demolish a vacant 16-story hotel at midnight to celebrate the welcoming of 2025. The Associated Press reports the hotel was bought at auction by Macon-Bibb County last year. The hotel was originally built in 1970, and among its guests was the King himself, Elvis Presley. Despite this famed guest, the hotel—which last operated as a Ramada Plaza until 2017 when it closed—had never known financial success. The Georgia city-county purchased the building for $4.5 million in a federal bankruptcy
USAE
Publisher & Executive Editor 1982 – 2021 Anne Daly Heller
Publisher-Emeritus Ross E. Heller ross@usaenews.com
Publisher James Heller james@usaenews.com
Associate Publisher Todd McElwee todd@usaenews.com
Managing Editor Jonathan Trager jon@usaenews.com
Hotel Editor Jordan Bradley jordan@usaenews.com
Creative Director Diane Nichols dkn@usaenews.com
HOTS HOTS
proceeding and will hire a demolition firm for $2.6 million to blow it up. “We acquired this property to. blow it up,” said Lester Miller, Mayor of Macon, in an interview with local news outlet WMAZ-TV. HOTS thinks that’s one dynamite way to bring in the new year.
HOTS Penguin Party… On opposite coasts, two macaroni penguins have each turned the big 4-0 within days of each other. Mickey, the oldest macaroni penguin at the Pittsburg Zoo in Pennsylvania, celebrated her birthday on November 20, and Best Friend, at SeaWorld San Diego, celebrated her birthday on November 21 in SoCal. Though this is a dreaded number for many humans, for macaroni penguins, turning 40 is a feat worth celebrating, as they only have an average lifespan of 8–15 years in the wild, according to SeaWorld San Diego. And in the care of humans, they have a median life expectancy of about 26 years, according to the Association of Zoos and Aquariums. Macaroni penguins are “named
Lay Off
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increased profitability and enhanced value.”
On the November 14 call with Marriott investors, Marriott CFO Leeny Oberg said: “At this point in the process, we expect these efforts to yield $80 million to $90 million of annual pre-tax general and administrative cost reductions beginning in 2025. In addition, we expect to deliver cost savings to our owners
for a bright-yellow crest at the top of their heads that resemble aspects of an eighteenth-century foppish style
and franchisees.
In an interview with CNBC on November 18, Capuano said Marriott’s business operations and overall growth are solid despite the layoffs.
A Marriott spokesperson told USAE earlier this year it had conducted “a strategic review of all aspects of Marriott International’s business across geographies to enhance our enterprise-wide effectiveness.”
The spokesperson’s statement continued: “While always difficult, these job reductions at our corporate
called ‘macaroni,’” the Times of San Diego states. HOTS bets those birthday parties were absolutely hoppin’.
and continent offices will reshape the way we work and are expected to be largely in place in Q1 2025. As a part of this initiative, several hundred job openings will be made available. Many affected associates are expected to apply for and be selected for these roles and will remain employed with the company.”
Marriott did not specify if those roles would offer similar or the same salaries. The effective date for the layoffs is January 3.
ASAE Hosting Inaugural AGI Governance + Strategy Forum
By Todd McElwee
Graphic Designer Danielle Erbe Marketing
To
Circulation
Christy Pumphrey christy@usaenews.com
ASAE is introducing a conference designed to equip association CEOs and chief elected leaders with strategies to address today’s most complex challenges.
The inaugural Governance + Strategy Forum will be held April 29–30 in Washington, D.C.
It is one of the first offerings from ASAE’s Association Governance Institute (AGI), a newly launched initiative dedicated to advancing excellence in governance practices for associations.
“AGI is very excited to introduce this new course,” said Paul Pomerantz, FACHE, FASAE, Managing Director of AGI. “It provides the Chair and CEO, the leadership dyad, an opportunity to explore the key
strategic challenges impacting their association, to strengthen teamwork and alignment, and to learn from their peers in other associations. It’s a valued addition to ASAE/AGI governance education.”
ASAE said: “The two-day forum promises an immersive, highly interactive experience, where chief staff and elected leaders will engage in cutting-edge research, master the essentials of building strong executive-board partnerships, and connect with peers from associations facing similar opportunities and challenges.”
Content leaders from McKinley Advisors, an association consulting firm, will supply insights from their extensive experience with hundreds of associations.
“Navigating the intersection of governance and strategy is an es-
sential competency for today’s association leadership teams. In a world that favors agility, speed to market and innovation, CEOs and chairs need time together and a set of practical tools that they can deploy to ensure the board can have tough conversations and stay focused on the right things,” said Jay Younger, FASAE, President & CEO of McKinley Advisors. “The Forum will be a research-based, collaborative learning lab for growth-minded associations who are serious about pursuing excellence in their governance and strategy domains. We could not be more excited to partner with ASAE to bring this program to our community.”
Find more information at asaecenter.org
William D. “Bill” Talbert, III former President & CEO of the Greater Miami CVB (center), and Christopher L. Thompson, former President & CEO of Brand USA (left), were inducted into the U.S. Travel Association Hall of Leaders on November 20. Here they are joined by Geoff Freeman, President & CEO, U.S. Travel. Photos by U.S. Travel Association/Ian Wagreich
Mary Kate Cunningham Promoted to Chief Public Policy and Governance Officer at ASAE
By Todd McElwee
Mary Kate Cunningham, CAE, has been promoted to ASAE’s Chief Public Policy and Governance Officer.
ASAE President & CEO Michelle Mason, FASAE, CAE, made the announcement on November 20. The organization noted the move underscores it unwavering commitment to championing associations on Capitol Hill and ensuring good governance that supports ASAE and the association community.
“Associations are the backbone of workforce development, economic resilience and community impact,” Cunningham said. “I am honored to take on this expanded role and look forward to supporting Michelle, ASAE’s board of directors, staff and members to ensure associations have a strong voice in shaping public policy and have favorable conditions to carry out their vital missions.”
Previously the association’s senior
vice president of public policy, Cunningham in her expanded role will continue to report to Mason and also assume additional responsibilities as senior liaison to the ASAE Board of Directors. ASAE noted the dual focus reflects a dedication to impactful policy work and organizational governance during a pivotal time for associations.
“Mary Kate has consistently demonstrated exceptional leadership and strategic insight in advancing the priorities of our members,” Mason said. “Her tireless advocacy, most recently on workforce development issues, has positioned associations as indispensable drivers of economic growth and innovation. As we prepare for the challenges ahead, including efforts to protect associations from undue taxation in the upcoming tax reform debate, Mary Kate’s leadership will be critical.”
Cunningham took the reins of ASAE’s public policy department in 2018 and has a long track record of
PCMA Announces 20 in Their Twenties Class
By Todd McElwee
Twenty emerging business event professionals have been selected by PCMA for this year’s
“20 in Their Twenties” program. Supported by the PCMA Foundation and Experience Columbus, the 2025 class will be introduced at Convening Leaders 2025 (CL25) January 12-15 in Houston.
PCMA said the class of 2025 represents business event organizers and suppliers from around the world.
“We are excited to celebrate the class of 2025, a remarkable group that exemplifies success, passion, and dedication to shaping the future of the global business events industry,” said Meredith Rollins, PCMA Chief Community Officer, and Executive Director, PCMA Foundation. “As we mark
the 11th year of this transformative program, we’re eager to honor their achievements and reconnect with alumni at Convening Leaders 2025.”
Honorees receive a variety of benefits, including a scholarship to participate in CL25, complimentary registration for edUcon 2025 in Louisville, one-year complimentary PCMA membership and a feature story in PCMA’s Convene magazine.
Prerequisites include applicants must be 29 years old or younger at the time the award is presented, must be employed full-time in the meetings, conventions and business events industry, leadership in organizations (inside or outside the industry), and more. Those selected must agree to give back to the PCMA Foundation through service on a volunteer committee.
representing associations in pandemic relief measures, workforce development and issues related to the tax treatment of association revenue streams. With tax reform headlining the agenda of the incoming 119th Congress next year, Cunningham is currently spearheading ASAE’s formation of a Tax Reform Coalition to aggressively defend the tax-exempt sector from increased taxation.
“ASAE’s efforts to advance association advocacy align with its broader mission to empower association leaders and strengthen the impact of associations worldwide,” the association said. “With Cunningham at the helm of Public Policy and Governance, ASAE is well-positioned to navigate the challenges ahead and continue its legacy of shaping a beneficial policy environment for the
The PCMA 20 in Their Twenties Class of 2025:
Maraika Black , Public Health Programme Manager, European Association for the Study of the Liver
Jillian Bowdring, Destination Services, Meet Boston
Julia Catanese, CMP, Senior Meetings Events and Trade Shows Planner, Cardinal Health
Dan Cornock, Front End and Product Lead, CrowdComms
Sierra Davey, Event Manager, MCI USA
Halee Grimsdale, Experience Coordinator, e=mc2 events
Chloe Hanna, Growth and Operations Lead, Lightbulb Teams
Kaylee Harris, CMP , Meeting Event Manager, Maritz
Nathaniel Holic, Manager, Meetings & Registration, BOMA International
Jordan Lacey, CMP, Senior Specialist of Events and Experiences, North America, Schneider Electric
Priscillia Lau, Manager, Marina Bay Sands
Lillian Nguyen, Event Security Planner, Meta (via Milestone Technologies)
Kelly Parkinson, Resource Development Manager, Pediatric Academic Societies Meeting
Samie Peckinpaugh, Senior Sales Manager, Access DMC
Caroline Pekar, Assistant Events Manager, Freeman
Iva Popova, Senior Social Media Manager, Kenes Group
Amber Prothero, Client Executive, SongDivision
Lucie Sagne, Event Designer, MCI Group Canada
Abby Skinner, Chapter Manager, YPO Southern 7 Chapter
Emily Zientek, Sustainability Coordinator, SodexoLive!
Mary Kate Cunningham association sector.”
NEWS NEWS
Michele Swann Departing as Head of Cobb-Marietta Coliseum & Exhibit Hall Authority
By Jonathan Trager
Michele Swann, longtime General Manager & CEO of the Cobb-Marietta Coliseum & Exhibit Hall Authority in Georgia, has announced she’s stepping down effective December 31.
Swann, who took on the leadership role in 1995, has been responsible for the administrative oversight and strategic growth of the Cobb Galleria Centre, Cobb Energy Performing Arts Centre, Galleria Specialty Shops, and ArtsBridge Foundation. Swann’s successor will be named in early December.
“It’s been an honor and a privilege to have led this respected organization, and I will always be proud of the many accomplishments we have
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given corporate credit cards and on work trips have racked up charges. The association refers to board officers as “volunteers.”
NAR declined USAE’s invitation to comment on the story or address if it would consider changing the payment structure for its volunteer leaders.
Mantill Williams, a spokesman for NAR, told the Times the group’s elected leaders “raise their hands to serve the industry,” a job that “requires a substantial time commitment, personal sacrifice and significant travel.” He declined to address specific questions about perks or spending on items such as massages and tickets, or about how the spending aligns with its goals as a nonprofit trade organization.
ASAE said it does not compensate board members.
“CEO compensation decisions are a core responsibility of the board of directors,” ASAE President & CEO Michelle Mason, FASAE, CAE, told USAE . “ASAE recommends that boards seek the assistance of compensation and benchmarking experts to evaluate the marketplace as well as the organization’s needs. ASAE has advanced benchmarking tools and services to help associations determine appropriate compensation for most positions, including the chief executive.”
Other industry organizations such as the U.S. Travel Association, PCMA, MPI, Destinations International and IAEE did not have compensation listed for board members on their latest Form 990s, nor did the U.S.
achieved over the past 29 years,” said Swann.
A 40-year veteran of the venue management industry, Swann has opened, operated, and expanded a variety of facilities. These include convention centers, arenas, and performing arts centers in Atlanta; College Park, Georgia; Augusta, Georgia; and Niagara Falls, New York.
“Michele deserves all the credit for her steady leadership and execution of the Authority’s vision—among other things—to develop the Cobb Energy Performing Arts Centre, create the ArtsBridge Foundation, launch the capital plan to construct the performing arts center, guide the operations through a pandemic and oversee the design and programming
Chamber of Commerce, Consumer Technology Association or American Bar Association. The American Heart Association gave $2,367 to its board president in 2023, but that was the lone board payment.
The Times spoke with seven lawyers who specialize in nonprofit law and said the group’s spending appears excessive and may run afoul of tax law. Several noted NAR’s spending is known among watchers of nonprofits.
Jeffrey S. Tenenbaum, Managing Partner, Tenenbaum Law Group, has worked with ASAE on various projects.
“It is highly unusual—I would even say virtually unheard-of—for volunteer leaders and officers to receive compensation at those levels,” said Tenenbaum. After a landmark price-fixing case last year, he added, scrutiny on NAR was high. “Many of us who practice association antitrust law have always wondered, How can they get away with this?”
The story spotlighted perks and compensation provided to former CEO Bob Goldberg such as first-class airline tickets when he traveled for business and, once a month, for a round-trip first-class ticket for his wife; $1,500 monthly car allowance; and $2,250 a month to cover utilities and insurance at his pied-à-terre in Chicago.
The extras came in addition to a $1.2 million salary that would, according to tax returns, grow to $2.6 million in five years. Goldberg stepped down last November following a $1.8 billion verdict against the association.
“NAR even agreed to pay for a pet sitter to watch his dogs when Mr.
for the renovation and expansion of the Cobb Galleria Centre,” said Jerry Nix, Chairman of the Authority. “She has been a watchful steward of the Authority’s assets, and the longevity and tenure of her staff is a testament to her quiet, humble leadership.”
Connie Engel, Chairwoman of the Authority’s Personnel Committee, noted the “dedication and heart [Swann] has put into everything she has done over the last 29 years, including the years spent integrating the Cobb Galleria campus and parking with the new Braves development. Her leadership has resulted in a successful partnership with the Atlanta Braves, Cobb County, and other area stakeholders.”
Goldberg was away from his home outside Washington on business,” the Times said.
Additional spending included stays for officers at luxury hotels, golf, spa treatments, tickets to see the Chicago Cubs and Blackhawks, $300 bottles of wine, and cars and drivers on business trips. Three former elected officials told the Times that they never or rarely filed travel expenses for reimbursement while in office, opting to use their NAR credit cards instead.
Williams said the money was for travel expense reimbursements and “administrative stipends”—which he later explained to the newspaper were payments meant to offset the work they missed as realtors when
performing their roles as elected officials.
The Times did note one time NAR addressed its spending: when “Hamilton” opened on Broadway so many elected officers bought tickets with corporate cards it “set off alarms.” NAR kept former employees on the payroll as consultants for years after they resigned. On LinkedIn, Goldberg identifies himself as an “executive consultant” for the association. Dale Stinton, Goldberg’s predecessor, has earned $250,000 a year as a “former officer/consultant” since 2019, according to tax records. A former chief advocacy officer also earned more than $300,000 in 2022 as a “former officer,” according to tax records.
Michele Swann
On November 19, Florida’s Visit Sarasota County (VSC) hosted local hospitality partners and business leaders at a half-day gathering that covered how VSC’s tourism marketing has served residents and local business partners over the past year. The event at The Ora also gave attendees a front-row seat to the organization’s five-year strategic plan for the region. Left to right: Britt Chapman, Lou Hammond Group; Annelise O’Donnell, Lou Hammond Group; Erin Duggan, President & CEO of Visit Sarasota County; and Mackenzie Comerer, Lou Hammond Group.
Atrium Hospitality Announces Inaugural Graduating Class of WomenRISE
By Jordan Bradley
Atrium Hospitality has announced the first class of participants in WomenRISE, a program dedicated to opening pathways to hotel management and leadership for women working at Atrium properties, have graduated.
The inaugural class consists of nine women at Atrium Hospitality proper-
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Channel, Wells Fargo, Las Vegas Raiders, Phoenix Suns and Mercury, Visit Reno Tahoe, Visit Baltimore and EA Sports all had representatives at the event.
Following a personal introduction from everyone attending at The Showroom DC, the initial three presentations encapsulated the eclectic, all angles approach to athletic experiences the Forum was designed to deliver.
Amanda Tischler, Sr. Vice President, Capitals Marketing at Monumental Sports and Entertainment, led off with a behind the scenes look at the team’s 50th Anniversary Campaign. She shared how city engagement has played a key role in creating fan experiences and messaging with everything from logo design to alumni events to booking the band Third Eye Blind to spreading hockey throughout the region was discussed.
Beyond the Game: Driving Brand Success with Superfan Clubs featured Jonathan Yaffe, CEO, AnyRoad, and Patrick Lowe, Head of Partnerships, LALIGA North America. They looked at LL12, an outlet which through membership tiers allows fans of Spanish football unparalleled access to players, matches, and exclusive merchandise.
Batting third, Mary Cline, Vice President, National Sales, Wolfgang Puck Catering, showed how the firm used strategy, Kaizen—a Japanese business philosophy that emphasizes continuous improvement across an organization—talent and adrenaline to fuel eight days of events for Super Bowl LVI in Los Angeles.
Asked what he hoped attendees would take from the event, Matt Johnson, Managing Director, Informa Connect, told USAE: “The DMO market remains one of the most untapped resources for the world’s largest leagues, teams, and brands. Many of these organizations navigate procurement processes—both formal and informal—that bypass DMOs. Not by choice, but because they simply don’t know what’s possible. We’re on
ties across six states, Arizona, Florida, Missouri, Nebraska, Oklahoma, and Texas, the Georgia-based hospitality management company stated.
“Atrium’s first year to offer our innovative WomenRISE program has been highly successful,” said Anneliesse Cooper, Chief Human Resources Officer at Atrium. “WomenRISE participants, instructors and mentors
a mission to bridge this gap and unlock the potential of these partnerships.”
Johnson said last spring, the firm convened a focus group of 15 leading brands to dive deep into their decision-making processes: how they select destinations, choose experiential partners and activate their events. Over two-and-half days of moderated Q&A, it became clear there’s a significant disconnect and lack of awareness about the role and value of DMOs.
“From site selection and hotel RFPs to permits for venues or game day experiences, we discovered an incredible opportunity to reset the narrative,” Johnson said. “By facilitating introductions and building understanding, we can streamline connections between sports leagues, teams, and brands with DMOs, ensuring their annual events and fan experiences reach new heights. It’s time to close the gap and revolutionize how these partnerships are formed.”
Major events such as the Super Bowl can deliver over $600 million in economic impact, while others, such as the NBA Finals or MLB All-Star Game, contribute $150 million to $200 million, Johnson shared. Additionally, they often spur infrastructure improvements and elevate a city’s global profile.
Johnson noted many DMOs miss the opportunity to fully capitalize on professional sports due to limited collaboration with teams, leagues and brands, as the NFL, NHL and WWE often operate outside traditional DMO networks. Johnson added those entitles are shaping the future of fan engagement.
Over the next three years, the forum aims to strengthen connections, drive mutual value, and unlock untapped potential for destinations and the sports industry.
“Now is the time for DMOs to step up, forge partnerships, and embrace the power of collaboration,” Johnson said. “With billions in economic impact at stake, the Sports Innovation Forum is the premier platform for destinations ready to lead in the professional sports space.”
Find more information at informaconnect.com/sportsinnovation-forum
overwhelmingly agree that the investment in time and resources is hastening the career paths of women in hospitality.”
The program’s first training class began in February and spanned nine months. The program involved group classes, individual interviews, and “360-degree assessments for identifying strengths and areas for development,” Cooper added.
The inaugural graduating class includes Leslie Ciccarello, Assistant General Manager, Embassy Suites by Hilton Tampa USF in Floriday; Sarah Reall, Assistant General Manager, Tucson Marriott University Park in Arizona; Sheila Smith, Operations Training Manager, Front Office, Atrium Hospitality; Megan Wallstrom, Assistant General Manager of Food and Beverage, Embassy Suites by Hilton San Marcos Hotel Conference Center in Texas. The remaining five participants declined to be identified, an Atrium spokesperson told USAE Ciccarello described an “aha moment” during the program when she received the results from her 360-degree feedback assessment, which included insight from her managers, peers, and direct report.
“I was overwhelmed with joy and pride while looking over how my peers, direct reports and managers rated me,” she said. “All rated me higher than I rated myself, which gave
me a lot of confidence.”
As part of the inaugural WomenRISE program, participants took several themed training sessions focused on topics crucial to successfully manage hotels.
“During the profit and loss training session of WomenRISE, I found that I know much more about the hotel P&L than I give myself credit,” Wallstrom said. “I realized that my lack of confidence in my abilities was holding me back. Since then, I’ve started leading a P&L review with my team each month and am teaching them how to interpret hotel financials.”
The inaugural class of the WomenRISE program were selected following a portfolio-wide talent review conducted in 2023. This year’s participants have a wide variety of backgrounds, including in operations, sales and marketing, and finance.
The search for the next group of WomenRISE participants is already underway, Atrium said.
Barry Biggar, President & CEO of Visit Fairfax in Virginia, received the Tower of Dulles Award from the Committee for Dulles at an Annual Awards Gala on November 15. The prestigious award is presented annually to individuals or organizations whose meritorious service provides for the betterment of Washington Dulles International Airport and the Dulles Economic Corridor. Pictured here is Biggar (right) with Peter Lauten, President, Committee for Dulles. Photo credit: Howard Lansat
Scene At The Sports Innovation Forum
Amtrak Kicks Off New Route from Chicago to Miami
By Jonathan Trager
A new temporary Amtrak route offering a direct round-trip between Chicago and Miami made its inaugural trip on November 10.
The daily “Floridian” route includes intermediate stops in Cleveland; Pittsburgh; Washington, D.C.; Jacksonville; Orlando; and Tampa. It combines the routes of the Capitol Limited and Silver Star for a nearly 48-hour journey.
“The Floridian offers customers an exceptional and sustainable journey to great destinations between Chicago and Miami, providing the amenities and delicious food our guests enjoy when traveling with us,” said Eliot Hamlisch, Executive Vice President and Chief Commercial Officer for Amtrak.
Coach tickets start at just over $100 for the trip. These tickets include wide, reclining seats with legroom, no middle seat, and windows. For an additional fee, a limited number of dining car meals are also available for Coach Class customers.
“First Class private rooms” start at $700. Room options include a Roomette—featuring two reclining seats that transform into upper and lower
beds by night and shower access—or a Bedroom offering twice the space of a Roomette and an in-room restroom and shower.
The private rooms feature large bi-level windows, a sink, and a dedicated attendant who provides turndown service, assists with meals, helps with luggage, and “shares great stories of life on the rails,” according to Amtrak. All customers in private rooms also receive complimentary lounge access at major stations and priority boarding.
The Floridian offers a traditional dining service in the Dining Car, a free amenity for customers traveling in First Class private rooms. This service includes chef-prepared meals for breakfast, lunch, and dinner; table service with glassware, cutlery, and linen tablecloths; vegetarian and vegan menu options; selections for children; and a complimentary alcoholic drink with dinner. There’s also café service with a variety of meals, snacks, and beverages for sale to all customers.
“Our members have had a long-standing dream of restoring a one-seat ride from the Midwest to Florida, and we’re thrilled that a new generation of American passengers will be able to experience this service for themselves,”
Gwen Stefani Performing at PCMA’s Convening Leaders in Houston
By Todd McElwee
PCMA has no doubt the last night of Convening Leaders will be a hit with attendees.
Gwen Stefani will headline the festivities on January 14, with the No Doubt frontwoman, GRAMMY Award winner and multi-platinum solo artist performing during Extra Innings: Networking at Houston’s Minute Maid Park.
“Get ready to see a spectacular show that’s out of this world!” PCMA said.
In the mid 1990s, Stefani arrived on the scene with No Doubt’s Tragic Kingdom. Selling more than 16 million copies, the album featured hits “Don’t Speak,” “Spiderwebs” and “Just a Girl.” Solo hits include the chart-toppers “Hollaback Girl” and “Used To Love You” as well as “Rich Girl” and “What You Waiting For?”
Gwen Stefani
Stefani is currently a judge on NBC’s The Voice. In 2022, she launched the beauty brand GXVE. She supports a number of charities, including Cure 4 The Kids Foundation.
On November 19, the Houston As-
said Jim Mathews, President & CEO of the Rail Passengers Association.
“This move will free up badly needed equipment while taking pressure off Northeast Corridor infrastructure during the renovation of the ERT Project. Rail Passengers applauds
Amtrak for this innovative solution to keeping passengers moving during critical state of good repair work. We believe riders will flock to this new service.”
For more information, visit amtrak. com/floridian-train
Around Associations
CLIA Releases Global Economic Impact Study… Cruise Lines International Association (CLIA) has shared highlights from its 2023 Global Economic Impact Study. The study revealed the highest-ever global economic impact from cruise tourism and reaffirmed that 2023 surpassed 2019 as the benchmark year for cruise industry performance. Last year, the cruise industry generated $168.6 billion in total economic impact globally—a 9% increase over 2019.
“The cruise industry is an important contributor to the global economy, generating billions of dollars in economic output and supporting millions of jobs,” said Kelly Craighead, President & CEO of CLIA. “As demand for cruising continues to grow, our member cruise lines are committed to preserving the integrity, cultural heritage and beauty of treasured destinations so they can be enjoyed by residents and visitors alike.”
According to the study, the cruise industry contributed 1.6 million incremental jobs in 2023 and paid
$56.9 billion in wages, representing growth over 2019 of 37% and 13%, respectively. More than three quarters of these jobs were land-based. Cruising also contributes $85.6 billion to global GDP, with its growth outpacing that of the global economy.
MPI New England Hosting Garden in Time Gala… On December 12, MPI’s New England Chapter will hold its Garden in Time Gala at the Boston Marriott Long Wharf.
“Join MPI New England for an unforgettable evening at our Garden in Time Gala!” the chapter said. “Set against the stunning backdrop of the Boston Marriott Long Wharf, this magical event will transport you to an ethereal garden full of beauty, elegance, and enchantment. During the Gala, we will honor the chapter’s successes of 2024 with our volunteer awards ceremony, celebrate member milestone anniversaries, and turn over a new leaf by inducting the 2025 Board of Directors during the annual meeting portion of the evening.”
Register for the event here
tros and Daikin Comfort Technologies N orth America (Daikin) announced they had reached an agreement on a 15-year, exclusive naming-rights partnership that rebrands Minute Maid Park as Daikin Park. Opening in 2000, the stadium seats more than 41,000. Convening Leaders will take place January 12–15. Find more information at conveningleaders.org
Whether you seek to expand your network, hone your skills, or rock your career goals, Holiday Showcase 2024— Amplify offers a gateway to limitless opportunities.
Tune in to success during the 2 full day conference for: Premier education Abundant networking An Incredible exhibit hall Endless inspiration
