From the
Publisher
Publisher & Executive Editor Leila Monteiro Lins
Translated by M. Teresa Nocera
Writer Alessandra Gayley Translation M.Teresa Nocera Rosemary Baptista
BRAZIL NOW
ith more than 25 years of experience in journalism and marketing and after living in Canada for 10 years, I realized that now is the right time to launch Discover Brazil Magazine. Brazil has been transformed over the past 15 years, since the implementation of an effective economic policy. Thus, this country has become the world’s fifth largest economy in less than a decade. Moreover, according to experts, the expected growth rate of the Gross Domestic Product (GDP) will be at least 5% in 2010. Brazil has scarcely been affected by the recent financial crisis. You will find more information on Brazil’s promising economy in the article, “The future is now” by journalist Reginald Heller. There is a need to disseminate information about Brazil to a wider and more global audience. Brazilian tourism, business opportunities and cultural activities will be widely reported on in our magazine. The goal of Discover Brazil is to present different aspects of this South American Giant to a multicultural Canadian society, in order to engender a curiosity about Brazil, and create an incentive to learn more. In this first edition of Discover Brazil, our special feature is Rio de Janeiro, a world renowned city, famous for its hospitality. At the top of one of Rio’s mountains, one of the Seven Wonders of the World stands a statue of Christ the Redeemer, embracing and blessing all the scenery and people with its open arms. Journalist Maria Helena Amaral explores the reasons why Rio de Janeiro is known an “an unforgettable city”, in her article. Journalist Tecris de Souza writes about the achievements of Brasilia, the capital city of Brazil which celebrates its 50th anniversary this year. The article with Miguel Jeronimo, director of the Brazilian Tourism Office (Embratur) for the United States and Canada is noteworthy. Entitled, “Looking Forward to Hosting More Canadians”, it aims at placing the number of Canadians visiting Brazil, on the list of the top ten countries. Please check the survey done by Embratur. In the Business Section, you will find an article on the investments of the Canadian hotel chain, The Four Seasons, in Brazil. The director of Development for Latin America, Alinio Azevedo, explains why Brazil is being considered a priority at this time. I hope that I have been able to motivate you to take a fascinating journey through the pages of Discover Brazil Magazine. We encourage you to share your feedback and story ideas with us so that we can improve and grow. Contact us at editor@discoverbrazil.ca. Enjoy your trip!
Leila Monteiro Lins Publisher & Editor-in-chief
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Art Director Fabiane Azevedo Photographers Anderson Duarte Saul Porto Teresa Oliveira Frequency Is published four times a year: Spring, Summer, Fall & Winter.
LML Events | Media Marketing
Publisher
Mailing address
LML Communications & Marketing Inc. P.O. Box 99052 Toronto, ON M6H 2A0 - Canada Phone/Fax: (647) 342-5629 magazine@discoverbrazil.ca www.discoverbrazil.ca ISSN nº1920-7859 Distribution Toronto, Mississauga, Montreal, Ottawa & Vancouver.
iscoverBrazil
Year 1 - Nº 1 2010 | Spring
MAGAZINE
Especial Report RIO DE JANEIRO Unforgettable city
BRAZIL & CANADA DISCUSS TRADING OPPORTUNITIES AT FORMULA INDY
&
ART CULTURE HAVE A TASTE OF BRAZIL WITHOUT LEAVING CANADA
Photo taken by Riotur Photographer Ricardo Zerrener Rio de Janeiro - Brazil
The information contained in this publication has been obtained from sources the proprietors believe to be correct. However, no legal liability can be accepted for any errors. No part of the publication may be reproduced without prior consent of the publisher. Discover Brazil Magazine
Photo by Saul Porto
W
Copy Editor Cecilia Chin Joan Sheppard