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Year 8 . Issue 16 . Spring 2017


Special Report



Olinda hosts one of the largest carnivals


Algarve’s burgeoning wine tourism


by Shutterstock - Rozbyshaka






Olinda hosts one of the largest carnivals in Brazil





BUSINESS The audacity of Brazilian and Canadian entrepreneurs


Michelle Jorge, the new face of FPCBP

SPECIAL REPORT Canada’s 150th anniversary

Giselle Norões is a journalist and Public Relations officer. She worked as a press officer and also has work experience in TV, radio, magazine and digital media.

Gwen McCauley Off the beaten path adventurer, writer for small businesses and about culinary travel. Portugal’s rich food culture is Gwen’s culinary tour focus, plus publishing Algarve Dining and articles to numerous social media sites.

Luis Aparício is a freelance journalist with experience in daily news in Portugal . He collaborates with local Portuguese newspapers in Toronto.


Rosana Dias Lancsarics

Algarve’s burgeoning wine tourism

is a journalist and Public Relations officer. She worked for companies such as Folha de Sao Paulo newspaper, Exame Magazine, Fiat Automoveis and Embraer. In Canada, she took part in the communications teams of Toronto Pan Am/Parapan Games and Prostate Cancer Canada.



is a journalist and Public Relations officer, who specializes in technology, economics, and tourism, having in her portfolio culture TV, CBN Radio, McDonalds and Microsoft.



Ingrid Coifman

Wesley Marques





is a consultant, specialist in International Business Development & Operations Management. He has helped many companies improve and expand their businesses internationally. | DISCOVER | 2017 | 03


The newsroom continues to receive many compliments and words of encouragement from our readers in Canada, Brazil and Portugal. We welcome those comments and look forward to your ideas and feedback.

I really enjoyed reading DISCOVER magazine. The publication is very interesting. The close communication between Brazil and Portugal greatly facilitates the dissemination of news about Portugal in the magazine. On the other hand, Canada is a country with a high level of welfare and social development which also helps to increase the readers’ interest in the country’s achievements. I would like to congratulate the DISCOVER team for the dissemination of news on the three countries.

Thank you for the very interesting article featuring The Region of Durham.The Mandala Group has been working with the Region with great success on a project to attract ICT Brazilian businesses to open a branch there, not only for the businesses advantages it offers, but also for an eclectic lifestyle. As you mentioned, it is the fastest growing region in North America due to the cost of living advantages and the diversity highlighted in the piece. Despite all the bad coverage Brazil gets, it is a country full of entrepreneurs who are championing international business. Congratulations on the editor’s work in linking both countries and their current affairs.

Ana Maria Jacinto

Paola Saad

Safety Engineering and Road Education

President of Mandala Group


Toronto, Canada

Lisboa, Portugal


Executive Director | Founder Leila Monteiro Lins Director Teresa Oliveira Executive Editor Ingrid Coifman Contributors Francisco Alvim Giselle Norões Gwen McCauley Luis Aparício Rosana Dias Lancsarics Wesley Marques Translator Rafael Alcantara Copy Editor Joan Sheppard

by Shutterstock - Fay Francevna

Art Director Rosana Dias Lancsarics Cartoonist Hemeterio Neto

July 1st, 2017

Photographers Diego Barros (Brazil) Dave Burke (Canada)

Canada’s 150th anniversary

Marketing Rodrigo Diniz (Brazil) Richard Turner (Canada) Frequency Is published twice a year (April & September)

DISCOVER magazine is member of the National Ethnic Press and Media Council of Canada (NEPMCC)

PUBLISHER INFORMATION: LML COMMUNICATIONS & MARKETING INC. Contact: Leila Monteiro Lins Email: Website: Phone: 1- 647- 227-5514 Toronto, Canada Distribution Canada (Halifax, GTA, London, Guelph, Montreal, Ottawa, Calgary, Edmonton, Saskatoon & Vancouver). ISSN nº1920-7859 Folow us on: Twitter: @DiscoverBrazilM Facebook: Discover Brazil Magazine Linkedin: Discover Brazil Instagram: Discovermagazine For advertisement or subscription: Please contact us at: Cover price: $6.50 | Subscription: $12 per year (2 issues) There are more great content and exclusive features at To get there, simply download any of the free QR code readers available for your Smartphone and scan the square QR code on the left using your Smartphone’s camera. The information contained in this publication has been obtained from sources the proprietors believe to be correct. However, no legal liability can be accepted for any errors. No part of the publication may be reproduced without prior consent of the publisher.


his special edition is celebrating the 150th anniversary of Confederation. It’s a major milestone for a coming of age country that has one of the most diverse populations in the world and upholds progressive, inclusive and pluralistic standards. Although this is still the land of Mounties, beavers, maple syrup, politeness and hockey fans, Canada continues to evolve its brand and national identity, never forgetting multiculturalism, openness, respect and acceptance of differences. In our special 150th Canada report, we highlight how each Canadian can participate in the celebration by volunteering 150 hours of their time to give back. Don’t miss out on this opportunity to make a difference! We also interviewed 18 men and women - among them politicians, artists, social workers and entrepreneurs who are active participants in the Portuguese-speaking community - to reflect on what it means to call Canada home. In Brazil, we focused on Olinda, a tourist destination in the Northeast region preferred by people from all over the world during Carnival. Reporter Giselle Noroes shows how to enjoy the city all year round. In Portugal, Gwen McCauley writes about Algarve, a region where many small, custom wineries are flourishing. Enjoy the read and Happy Canada Day!

Leila Monteiro Lins Publisher @DiscoverBrazilM | DISCOVER | 2017 | 05

Bloco Patusco by Deborah Ghelman

BRAZIL | Tourism


hosts one of the largest carnivals in Brazil By Giselle Norões

Brazilian carnival isn’t all about samba. The “Carnival of Olinda”, in Pernambuco, is where frevo, maracatu, samba, coco and afoxé come together in a contagious rhythm. It is no wonder that Olinda is a tourist

bloco stops parading, there’s another one ready

destination chosen by people from all over the

to start. You won’t even notice how quickly time

world during Carnival. Four intense days of

goes by. The blocos start parading early in the

celebration, with giant puppets parading through

morning and continue throughout the night.

the streets, a myriad of street blocos(*) with all

*Blocos are the free street parties that take place

kinds of people wearing the most creative

around Carnival throughout the city.

costumes. It’s not just any carnival! It is a great cultural feast, where “having fun” is taken very

Authentic experiences


Enquanto isso na sala de justiça: Irreverent and

The party takes place on the streets;

playful. People dress in superhero costumes. The

therefore, it is a carnival accessible to all. Joining

climax is when Spider-Man rappels off the top of

the blocos is free of charge. The crowd is big and

the tallest building on the street.

the heat is intense. Light clothes, sneakers,

Patusco: It is all about drumming and

sunscreen, a hat and a lot of water are

percussion. It is time for the real samba to set the

indispensable items for those who want to

pace on the streets of Olinda.

venture through the steep streets of Olinda - and

D’Brek: It is a samba club right in the heart of

there are a lot of them! The blocos will be going

Olinda with a similar style to that of Patusco’s.

up and down the streets non-stop, from early

Eu acho é pouco: One of the most contagious

in the morning through the night. When one

blocos. The band is followed by a giant dragon.

06 | 2017 | DISCOVER

OLINDA BEYOND CARNIVAL One of the best times of the year to visit the city is two to three months before Carnival starts to enjoy the famous “previews” performed by local blocos. There are daily parties and rehearsals of the blocos that will be parading in the streets of Olinda during Carnival. Alto da Sé offers a panoramic view of Olinda and Recife. You can also buy regional arts and crafts while enjoying the best street foods. For a more sophisticated cuisine with regional flavours, a great place to eat is Beijupirá restaurant. Preto Velho restaurant features occasional rehearsals of maracatu and samba batucadas dancing. Another great attraction is the beaches. In the Bairro de Casa Caiada, in front of the military base (it is about 3km from the Historic Centre of Olinda) boats, windsurfing boards and stand-up paddles can be rented. The waters are calm and the winds make it possible to practice water sports.

Bloco D’Brek by Paloma Amorim

3 PLACES TO VISIT THE LIGHTHOUSE OF OLINDA Location: Amaro Branco. Originally built on Fortim Montenegro, the Olinda Lighthouse was first lit in 1872. The current lighthouse can be seen as far as 12 miles away and was built on the Serapião Hill and inaugurated in 1941. It has become one of the main landmarks in the city. MUSEUM OF MAMULENGO Address: Rua de São Bento, 344. It is the first museum dedicated to puppets in Latin America. The museum has a collection of more 1,200 pieces representing popular figures in everyday urban or rural situations, some dated from the 18th century. REGIONAL MUSEUM OF OLINDA Address: Rua do Amparo, 128 - Amparo The museum is housed in the former residence of the Bishop of Olinda that was built in the 18th century and retains its original features. The Regional Museum of Olinda was founded in 1935. Its collection contains 217 pieces such as furniture, images, panels and pieces of great historical value.

How to get there CANADA - Recife (8.4km from Olinda) Airline: AIR CANADA, stopover in São Paulo. Roundtrip (average price):$1,400 (lower fares may be found on Accommodation: $55 (daily rate / couple / low season) $926 (Carnival Vacation package / couple / 5 days with breakfast) Find out more at: |

CANADA | Business

The audacity of Brazilian and Canadian entrepreneurs By Wesley Marques In order to establish long term partnerships, Brazilian and Canadian companies face tough trade barriers that limit their success. As international business consultants, we have observed a significant increase in Brazilian Small and Medium (SMEs) business enterprises interested in establishing long-term partnerships with Canadian companies. On the other hand, we have also received many inquiries from Canadian companies interested in strengthening their trade ties with Brazil. On the Brazilian side, wine, craft beer and sugarcane spirits, as well as producers of clothesline and gemstones are looking for Canadian importers and distributors to offer high quality products with very competitive prices. On the Canadian side, craft beer, wine, accessories for tablets, tool markers and medical device producers are seeking Brazilian partners that can help them expand their businesses in a market that is eager for new products and technologies.

Bilateral agreements Brazilian and Canadian organizations have been getting new contracts and business agreements through trade missions, fairs, international events and by investing in targeted advertising media. At the same time, the Chamber of Commerce Brazil-Canada has become an essential element in the strengthening of trade relations between both countries, especially in arbitration issues. Government and consulting agencies which offer companies strategies for implementing their international trade development plans are equally

essential. Thus, in a world with increasingly protectionist trends, where the economic blocs inevitably end up setting the commercial priorities of its own members, innovative business strategies become even more necessary. Two economic giants such as Brazil and Canada, certainly still have a vast path of trade cooperation to be explored, but it is necessary that both country governments are equally as bold as their entrepreneurs. One of the Canadian companies interested in entering the Brazilian market is CardioComm Solutions Inc., which Courtesy of CardioComm specializes in medical Solutions software and ECG portable devices. The company is located in Toronto and currently exports to over 10 countries. It is a leader in its industry. CLA Trade Business Consulting is an international trade and business development consulting firm that specializes in helping organizations to develop sustainable growth strategies through successful expansion into international markets. Both its founders are Brazilians who lived in Canada. Wesley Marques, Vice-president of CLA Trade Business Consulting


Innovation & diversity at WebSummit in Lisbon Report & Photos by Gwen McCauley The WebSummit is Europe’s premier technology event and marketplace, a conference held once a year since 2009. In 2016 the event took place in Lisbon, Portugal, from November 7th to 10th, and it will be held in Lisbon this year again. Among many startups focused on apps for travel, content creation and more, three companies representing Portugal, Brazil and Canada, brought forth diversity and innovation. GDate ( is a Canadian company showcasing an app that allows on-line daters to get to know one another better by playing a game similar to the old time Dating Game TV show. Ximi ( is a Portuguese company that developed an app to help keep elderly people active and safe through a game-like interface, allowing them to interact with caregivers. Canguru ( is a Brazilian company with an app that allows experts on virtually any front to invite visitors to their city to connect. Whether you are a yoga guru, a chef, or a cycling expert, you create an interface that invites folks with similar interests to explore the city with you.

Fernando Henrique Cardoso receives an award in Toronto The sociologist, political scientist, writer and former president of Brazil, Fernando Henrique Cardoso, received the Lifetime Statesmanship Award from the Canadian Council for the Americas for his legacy of democracy and human rights during his two administrations in 1994 and 1998. The former president spoke about the current Brazilian reality “Understanding the new Brazil”, praising the anti-corruption process that has taken root in the country, as well as the proposal to limit public spending (PEC). The ceremony was held at the Fairmont Royal York Hotel in Toronto. DISCOVER magazine covered the event. Brazil’s former president Fernando Henrique Cardoso (photo) with Discover magazine’s editor, Ingrid Coifman

Brazil’s former president Fernando Henrique Cardoso receives a Discover issue.

Brazil has a new ambassador in Canada

Ambassador Denis Fontes de Souza Pinto 10 | 2017 | DISCOVER

The new Brazilian Ambassador to Canada, Denis Fontes de Souza Pinto, took office in February. The ambassador has worked at embassies in South Africa, France and Ecuador. “It is with great satisfaction that I take on the role of Ambassador of Brazil in Canada. The relations between Brazil and Canada today can be defined as dynamic and on a path towards deeper intensification, not only in the institutional, educational and economic side, but also when it comes to cultural exchange. In addition to the economic and cultural importance, it is vital to strengthen exchanges between the citizens of both countries, whether in the field of immigration, technology, tourism or in the mobility of young university students. I take this opportunity to reiterate my personal commitment to all the collaborators of this Mission in the pursuit of these goals. “


New consul of Canada in Rio de Janeiro The new Consul General of Canada in Rio de Janeiro (States of Rio de Janeiro, Minas Gerais and Espirito Santo), Evelyne Coulombe, was appointed by the Prime Minister of Canada, Justin Trudeau, in June 2016. “I hope that 2017 brings lots of commercial opportunities for Canadian companies in several sectors for which the Consulate General is responsible, such as oil and gas, energy, particularly renewable energies, as well as the mining sector. In 2017, the Consulate General will support two Brazilian business missions to Canada in the areas of energy storage and distributed generation of electricity, ocean technologies, and oil and gas. Furthermore, we will continue focussing our efforts on the education sector, since it is in full expansion in Brazil. Canada is the most popular destination for Brazilian students because of its quality of education and quality of life,” stated Evelyne.

A tribute to Jack Oliveira Community Living Mississauga has honored local leaders at its annual tribute dinner since 1984. More than $2.2 million have been raised over the last 32 years for children and teens’ summer programs. In 2017, the tribute dinner was for the Business Manager of Liuna LOCAL 183, Jack Oliveira. Under his strong leadership, LOCAL 183 has seen the biggest growth in the shortest period of time along with massive improvements that benefit the membership and the retirees of the union.

LIUNA Local 506 invests $20 million in a cutting-edge expanded training facility The official opening of the newly expanded professional training centre took place in fall 2016. Present were representatives of the different unions affiliated to LIUNA as well as the federal deputy Francesco Sorbara, the Minister of Provincial Labour Kevin Flynn and the municipal councillor Cesar Palacio. With an investment of about $20 million, and an estimated construction time of a year and a half, the project puts full emphasis on safety in the workplace which is crucial for the development of young people, according to Business Manager Carmen Principato. The expansion will add an area of 40,000 sq ft to the existing Training Centre, currently located at 1600 Major Mackenzie Drive East, Richmon Hill, Ontario. The expansion area will consist of six classrooms, three for general training, and one for welding, two for loading and unloading and a cafeteria. | DISCOVER | 2017 | 11

CANADA | Community

Michelle Jorge, the new face of FPCBP

Michelle Jorge, president of FPCBP

“I am ready to give back to the Portuguese-speaking community” By Luís Aparício


oronto-born Michelle Jorge has been working as a personal injury lawyer for 12 years. She is the daughter of immigrants from Ponta da Fajã Grande (Flores island), Azores. Fluent in English, Portuguese and Spanish, Michelle currently serves as the director of the Ontario Trial Lawyers Association and as a member of the Law Society, the Luso-Canadian Lawyers Association and the American Justice Association. On May 31, 2016, she was elected president of the Federation of Portuguese-Canadian Business and Professionals (FPCBP), an organization created in 1981 to represent entrepreneurs and professionals from various sectors in the Toronto metropolitan area (GTA) and Southern Ontario. During this one-year term, Michelle has sought to attract more youth to the organization and invest in networking among members. Among other initiatives, Michelle Jorge held a meeting with former FPCBC presidents to discuss the work developed over the years and to talk about the future goals of the organization.

DISCOVER What prompted you to run for the presidency of the FPCBP? Michelle Jorge - I have always felt very connected to my Portuguese roots. Even though I was born here, I’ve always identified myself as Portuguese. And I have always been very active in the Portuguese community as a business professional. I’ve reached a point in my career where I am ready to give back to the Portuguese-speaking community. I feel there is a lot of work to be done to motivate the youth to pursue higher education and networking.

DISCOVER - What are the main objectives of your action plan?

FPCBP President Michelle Jorge (centre) and the Board of Directors.

16 | 2017 | DISCOVER

Michelle Jorge - We really want to revive the Federation. It is a wonderful union of terrific Portuguese business and other professionals. Our goal is to strengthen the network among them and bring in new memberships, specifically younger members. Our focus is to attract university students and to assist them in their careers and networking.

DISCOVER - How will FPCBP create opportunities for Portuguese professionals in Canada? Michelle Jorge - We are working very hard to enhance networking opportunities, organize events and increase our presence through social media. We are trying to partner with Portuguese and other organizations, as well as universities.

DISCOVER - How do you think the FPCBP will contribute to the evolution of Portuguese immigrants in Ontario?

Michelle Jorge, seated right, in the front row brought together the former FPCBP presidents to enhance the federation’s role in business and in the Portuguese community.

Michelle Jorge - I think that a new immigrant professional joining the Federation will be presented with an excellent opportunity to develop a solid network. We have a number of different businesses

owners and government representatives as part of our organization. So, it’s an excellent way to find employment and connect with other professionals.

CANADA | Special Report

Canada is celebrating 150 years This year, Canada is celebrating the 150th anniversary of Confederation. Across the country, many will be taking part in this major national milestone. By Ingrid Coifman & Rosana Dias Lancsarics

“Canada -150” events, said that it will be a “year-long celebration of the rich heritage and cultural diversity that make Canada a great place to live.” Joly highlighted that the anniversary should be a moment of reflection and celebrations should be based on the respect for pluralism and official languages. “We must move forward together in the spirit of reconciliation with


anadians will be celebrating the creation of the Dominion of Canada by Act of the British Parliament in 1867. The British North America Act brought together the self-governing colonies of Ontario, Quebec, New Brunswick and Nova Scotia and gave them a written constitution. The other provinces and territories joined later.

According to reports, Ontario will be spending approximately $ 7 million to support more than 350 events across the province, which includes the creation of its own 150 anniversary logo. In an interview with The Canadian Press, Prime Minister Justin Trudeau said he hopes to use Canada’s celebrations as a time to “really connect with Canadians.” Heritage Minister Melanie Joly, who is the lead minister for coordinating, planning and funding official

18 | 2017 | DISCOVER

Heritage Minister Melanie Joly by Ciaran McCrikard

Indigenous peoples to make sure that Canada’s next 150 years leave a better legacy than the past,” she added. How to get involved: Website: Social Media: Conversation kit: docs/conversation-kit.pdf

Did you know?

A Snapshot of Canada Canada is home to more than 35 million people. The country is the second largest in the world. Today, more than 20% of people living here were born outside the country, which means that more 7 million Canadians call another country home.

Diversity is Canada’s strength | La diversité est la force du Canada “We are better country - a stronger, more successful country - because of it. Canada’s story proves that diversity and inclusion work not just as inspirational values, but as proven path to peace and prosperity.” Prime Minister Justin Trudeau

The Canada 150 logo is a stylized maple leaf made up of multi-coloured diamond shapes, designed by a University of Waterloo student. The winning design was chosen from 300 entries in a contest. The Bank of Canada will release a commemorative by Shutterstock - Art Babych $10 banknote for Canada’s sesquicentennial, which will be available by Canada Day. A Canada 150 Mosaic project will gather 150 interconnected murals created across the country, depicting a train travelling coast-to-coast across Canada. Each mural will be made up of hundreds of tiles painted by individual Canadians. For Canada 150, 30,000 Maple Leaf tulip bulbs will be planted during the Canadian Tulip Festival in Ottawa. The Toronto Blue Jays baseball team will be wearing special red-and-white uniforms at select games during the 2017 season to mark Canada 150. Source: Wikipedia

by Evan Crawford

by LML

Canadian symbols by Isabel Raupp Pimentel

MAPLE LEAF The maple leaf is Canada’s best-known symbol. Maple leaves were adopted as a symbol by French-Canadians in the 1700s, and have appeared on uniforms and insignia since the 1850s.

HOCKEY Hockey is the country’s most popular and the national winter sport. Ice hockey was developed in Canada in the 1800s.

by Eugene Onischenko

BEAVER The beaver was adopted centuries ago as a symbol of the Hudson’s Bay Company. It became an emblem of the St. Jean Baptiste Society, a French-Canadian patriotic association, in 1834. It can be seen on the five cent coin and in cities such as Montreal and Toronto.

by Jody Ann

THE CROWN SPORTS Canadian football is the second most popular sport. Curling, an ice game introduced by Scottish pioneers is popular. Lacrosse, an ancient sport first played by Aboriginals, is the official summer sport. Soccer has the most registered players of any game in Canada.

The Crown has been a symbol of the state in Canada for 400 years. Canada has been a constitutional monarchy in its own right since Confederation in 1867 during Queen Victoria’s reign. The Crown symbolizes the Canadian government, including Parliament, the legislatures, the courts, police services and the Canadian Forces. Source:

20 | 2017 | DISCOVER

Canada 150 | Interview

Premier Kathleen Wynne addressing the crowd at the Canada Day celebrations at Queen’s Park last year. Photo by Liberal Caucus Services Bureau

Kathleen Wynne: 25th Premier of Ontario Premier greeting members of the Portuguese community during the Portugal Day Parade last year. Photo by Liberal Caucus Services Bureau

Kathleen Wynne is a Canadian politician and the 25th Premier of Ontario. In oďŹƒce since 2013, she is a member of the Legislative Assembly of Ontario, representing the riding of Don Valley West for the Liberal Party.

DISCOVER - What message would you like to share with Ontarians as the country and province celebrate 150 years? Kathleen Wynne - On July 1st, Ontario, along with our entire country, will turn 150 years old. Ontario 150 will be an opportunity to celebrate our shared history and the diverse and dynamic province we call home. I want everyone in Ontario to feel like they are a part of our province’s history, as well as a part of our future. Whether you are Indigenous, your family came here six generations ago, or you came here six months ago, we all have a role to play in celebrating Ontario and shaping the province’s future. But these past 150 years only tell a fraction of the story. For generations, this land has been home to Indigenous peoples dating back countless generations. The first treaties were signed long before Confederation and they are still relevant today. They will continue to be relevant for generations to come. As we celebrate our past and honour the history of Indigenous peoples in Canada, Ontario’s 150th anniversary is also a time to think about what sort of province we are building for our children and grandchildren. The Ontario we’re building together is strong, welcoming and inclusive. It’s a place where everyone can work, live and raise a family, no matter who they are or where they came from. We have more to do, but I know we’re up to the challenge. We have accomplished so much together, and we will continue to work together over the next 150 years and beyond.

Prime Minister Justin Trudeau, Premier Kathleen Wynne & MPP Cristina Martins (Center) at an Ontario Liberal rally in Toronto May 22, 2014. Photo by Liberal Caucus Services Bureau

they need to go faster. We’re also making university and college tuition free for hundreds of thousands of student s so they can get the skills they need for the changing economy. We’re making sure our seniors get the care they deserve and that our health care system is responsive and sustainable. We’re helping working parents by adding 100,000 more affordable and quality child care spaces. At the same time, we’re supporting a strong business environment where companies can grow in the global economy, attract investment and create good jobs for people across the province. So much of what we are building comes down to families. It comes down to those people around you who you want to support and see succeed. The people we love are everything. That never changes. In 150 years I hope that the people of Ontario are still seeing the benefits of the work that we are doing today. We want everyone to have even more opportunity and security in their lives. That’s the Ontario we are building right now and for generations to come.

DISCOVER - What heritage do you hope your government will leave that will be remembered in 150 years? Kathleen Wynne - Together we are building Ontario up. We’re building an inclusive and diverse society where everyone can live happy and healthy lives. And we’re creating more opportunity and security for families. We’re doing that by making the largest infrastructure investment in the province’s history. We’re building hospitals and schools and repairing roads and bridges, as well as building new transit so people can get where Premier Kathleen Wynne & Discover magazine’s CEO Leila Monteiro Lins at Queen’s Park last year. Photo by LML

July 1st of 2017 Canada celebrates 150 years. One of the most multicultural countries in the world, Canada is seen by different people in various ways. Brazilian and Portuguese artists, entrepreneurs, politicians and other professionals gave their personal opinions of what it means to live in Canada and what makes it unique. Canada is the country of inclusion. From the moment you step off the plane for the first time and see faces of every colour working together you see multiculturalism in action. Canadians are respectful, welcoming and are always ready to help. In Canada we trust first. There are opportunities everywhere for everybody. How you capitalize on them is up to you. Canada is unique in the world. I am an example of the support Canada has given me throughout all my years. Canada allowed me to start MELLOHAWK Logistics 15 years ago, and I will be forever grateful. Congratulations Canada for your 150 years. Thank you! Arnon Melo, MELLOHAWK Logistics

What makes Canada a unique and special place in the world is the richness of our cultural diversity and the celebration and sharing of it which all Canadians hold dear. For each of the different cultures, religions and ethnicities which make Canada home, you find many who have come together, united both by the promise of this country and by the enthusiasm of our nation to nurture and embrace all that we bring to Canada’s multicultural fabric. Ana Bailão, City Councillor, Toronto

Canada is a great country to live in. Good jobs provide the population with great savings opportunities. Multiculturalism, social peace and security offer a decent life for the inhabitants of this great country. The economic strength derived from huge investments in the construction industry is one of the major reasons Canada has gained prominence as one of the best countries to live in. Carlos Botelho, Azores Airlines

The answer lies in our hearts. We like Canada. We like to live here and we get along with the people here. Why? Because we coexist peacefully. Everyone learns to live with the multiplicity and differences of culture, race, and beliefs. These are reflected in the Canadian way of living and in their cordiality and respect. We feel good among Canadians and we like to live here! Consul Ana Lélia Beltrame, Consulate General of Brazil in Toronto

24 | 2017 | DISCOVER

On the 150th anniversary of Canada and Ontario, we continue to be a shining example to the world of how people of different backgrounds can work together to create a better future. We are free to honour our religious and cultural heritage, while respecting and embracing those with different backgrounds. Every day, we work to ensure that all Ontarians have equal opportunity to achieve their full potential. Charles Sousa, Minister of Finance of Ontario | MPP Mississauga South

Canada is a special country and different from the others. Canada is democratic and offers excellent opportunities for those who really want to work. It is a safe and free country with good hospitals and great health care service, with four distinct seasons and a welcoming SPIRIT to those in need. AnaBela Taborda, IC Savings

Just like Brazil, Canada is an extremely diverse, controversial and contradictory country both historically and culturally. But there is something very distinctive about Brazil and Canada, which is the respect and protection of personal space. This is virtually an infamous and universal right of Canadians. There is nothing and no one who can or will threaten the right of individuality, which Canadians so proudly and vigorously protect. For the community of immigrants it is difficult to understand and accept that, but we all end up respecting and adhering to that way of living. Hudson Moura, Ryerson University | Photo by Leonardo Tenan by Leornardo Tenan

Canada is a country that always welcomes those who are looking for new opportunities. When it is time to return from my vacation in Brazil, I feel my heart pounding, I take a deep breath but I feel happy I’m coming back home. Here the sun shines for everyone, there is social equality. Everyone is treated equally regardless of their colour, race or social position. I love this country! Angela Mesquita, Brasil Remittance

Thinking about Canada immediately brings to mind the multiculturalism that has marked the country for decades, or the extent of its territory, its stunning landscapes, the richness of its natural resources, the strength and diversity of its economy, the stability of its democracy and the humanism of its values and principles. The Portuguese Community of Ontario has been able to integrate and at the same time to preserve and transmit to its new generations both cultures and languages, and being Portuguese when they become Canadians, they can claim their Portuguese cultural heritage without forgetting they are Canadians. Consul Luis Barros, Consulate General of Portugal in Toronto | DISCOVER | 2017 | 25

Multiculturalism, the receptive and welcoming spirit of Canadians makes this country a great example of civility, a place where everyone lives in harmony. It is an example when it comes to living peacefully that can be followed. Barbara de la Fuente, Southern Mirrors

Canada is a fantastic place for research, creation, development, presentation and dissemination of all the arts. We are so lucky to have many incredible talented artists from all corners of the globe living here. There is great support for the arts like: the Toronto Arts Council, Ontario Arts Council, Canada Council for the Arts, individual donors, many foundations and small and large companies that foster creativity and support artists in all phases of their career. Dance Transition Resource Centre, for example, gives crucial support and training so that artists can develop other skills and pass on their art form and become mentors to the new generation. We are definitely living in a place with a bright future . Newton Moraes, Newton Moraes Dance Theatre by Kent Waddington

I am thrilled that the Ontario Government is celebrating our 150th anniversary. To me, the Ontario 150 celebration is all about celebrating our past, but also looking forward to our future. It is especially important to me as a Portuguese Canadian. I have seen the province change so much since I arrived. Since then, I have been proud to see more people just like me move to Ontario, and grow their businesses, and raise their families, and make this great province a place to call home.The Ontario Government has a number of fantastic events this year to celebrate the founding of our province. I invite you to contact your local representative to see what events are going on in your community. Cristina Martins, MPP for Davenport, Toronto

Canada is different mainly because of its cultural diversity. The country receives, welcomes and encourages the immigration of many nationalities and sees this as a way to accelerate economic and cultural growth. Renato Harari, Harari Chocron Dental Centre

A country’s reputation is built upon what they do differently and better than other countries. For Canada, this difference is their ability to welcome, with open arms, any person no matter what their ethnic background, culture, or religion may be and allow them the opportunity to become Canadian themselves. Canada’s focus on multiculturalism is unparalleled in the world, allowing for businesses of all kinds to start and flourish in our country, which we as a whole can then benefit from. Filomena Silveira, BGD Group

26 | 2017 | DISCOVER

Compared with the two other countries where I have lived (Brazil and the United States), Canada is special in the high social or civic feeling that permeates our daily life and in the supposed absence of a national identity. A trivial example: I was surprised, for example, when I arrived here in 1979, by the calmness and courtesy, especially during rush hour at the subway stations. It is risky to think that Toronto represents Canada, but this social feeling is also favoured in the way the country integrates itself, with no big dramas, having a multiplicity of ethnicities, yet avoiding imposing a unique model of what being Canadian really means. As Pierre Trudeau said “There is no such thing as a model or ideal Canadian.” What a freedom this represents for all of us! Ricardo Sternberg, University of Toronto by Eduardo Lima

Canada is one of the best places in the world to live, and one of the things that sets it apart is its incredibly diverse people, who have come from every corner of the world. Canada’s multicultural population is echoed in its incredible natural beauty, distinct seasons and magnificent and abundant wildlife. From coast to coast, this is a land that should be explored endlessly. Laura Marin, Copa Airlines

What makes Canada different and special is the fact that Canada is a country of opportunities, and these opportunities are available for everybody. Canada doesn’t discriminate against anybody because of their gender, race, religion or way of thinking. The resources are there for everybody to use to their advantage. The country provides education and many programs to help their citizens improve their lives. Everybody is equal. Another reason Canada is so special is the fact that Canada is one of the safest countries in the world. These are the main reasons why Canada is the place to be. Samuel Chocron, Harari Chocron Dental Centre

Canada becomes unique when we speak of “multiculturalism.” In a multicultural nation that sensitizes itself to the differences, we know that its key words are: inclusion, respect, rights, diversity, achievement, compassion and humanity. Canada has become the ‘parent’ of many and the place where everyone feels respected and included. Valeria Sales, Abrigo Centre

MULTICULTURALISM “Canadian multiculturalism is fundamental to our belief that all citizens are equal. Multiculturalism ensures that all citizens can keep their identities, can take pride in their ancestry and have a sense of belonging. Acceptance gives Canadians a feeling of security and self-confidence, making them more open to, and accepting of, diverse cultures.” | DISCOVER | 2017 | 27

CELEBRATIONS FROM COAST TO COAST The calendar of celebrations for the 150th anniversary of the Confederation of Canada is filled with different and exciting options. Each city and province has their own activities scheduled for the entire year. There are, however, unique festivities that will span across the entire country. Anyone interested in checking the official calendar of events can obtain the details on the Canadian Government website “Canada 150” created especially for the sesquicentennial.

Three initiatives to keep in mind: 1 Passport 2017 This is a free digital app and website where you can follow the schedule of activities planned during the year. Some of the categories you can search include: First Nations, Wine, Restaurants, National Parks, Photography, among others.

2 Free admission to Parks Canada Parks Canada is giving away free passes to Canada’s National Parks, historic sites and marine conservation areas. The passes will be available at Parks Canada sites and through partners until the end of 2017. http://

Banff National Park, Alberta, Canada

3 One day at a time Library and Archives Canada (LAC), in partnership with “Canada 150 Federal Secretariat”, launched the #OnThisDay project. This project showcases the most significant facts of the history of Canada every day for the year. People are encouraged to share their own facts through the hashtag #OnThisDay.

Upcoming celebrations There will be many festivities to mark the 150th anniversary of Confederation. Some of the main events include National Aboriginal Day on June 21, Saint-Jean-Baptiste Day: Fête Nationale du Québec et de la Francophonie Canadienne on June 24; Canadian Multiculturalism Day on June 27, and, of course, Canada Day on July 1st. A four-day Canada Day celebration - June 30 to July 3rd - will be held at Nathan Philip Square in Toronto.

Volunteers challenge To celebrate the 150th Anniversary of Canada, volunteers are being invited to give 150 hours of their time during 2017 by giving back to the community. More information at

Vineyard, Algarve, Portugal by Caron Badkin

PORTUGAL | Tourism

Algarve’s burgeoning wine tourism Report by Gwen McCauley


hink Algarve and images of pristine, sandy beaches backed by incredible cliffs likely come to mind. And for many of its 5 million plus annual visitors, that’s exactly what they want and get. But satisfying a visitor’s interest in wines is a relatively new Algarvean experience.

focus on their unique strengths in order to create an offering that invites tourists to re-engage on subsequent visits. He is clear that landscape is an Algarvean strength and his formula of whimsical sculptures placed in shaded rest/picnic areas that offer event facilities for weddings and corporate gatherings is what the public wants from him, in addition to being able to taste his great wines and purchase local products at great price points.

Both in the Algarve and lower Alentejo region, many small, custom wineries are flourishing; bringing with them new ideas about the role of wine in society and in the broader tourism industry. These savvy businesses know today’s tourist seeks more than just wine and wine tastings and are gearing up to meet that demand.

Unique strengths invite tourists to re-engage Karl Heinz Stock, innovative founder of Quinta dos Vales at Estombar believes that local wineries must 30 | 2017 | DISCOVER

Quinta dos Vales by Gwen McCauley

Short winery tour Lisbon based guide Mary Goudie reports that many skilled travelers are not knowledgeable about wine, especially Portuguese wines and grapes. She finds that a short winery tour with tastings, a drive through the countryside to talk about topics like terroir and wine history, complemented by a meal at a restaurant carrying the wines of the vineyard makes for a well-paced, informative day for her guests. Claire Larsen, co-founder of the Algarve’s WineMine Club, believes that exposing members to Portuguese grape varieties, wine making techniques and cellar offerings is a critical educational process. Encouraging ex-pats to interact with wine makers and other industry players is important to help visitors feel comfortable and have an enjoyable experience. For some, it will be about experiencing an organic wine growing vineyard, integrated into other local product offerings as well as opportunities to get out and explore the countryside. Herdade dos Lagos near MÊtola in Alentejo knows their Northern European visitors are keen to do more than simply taste their organic products.

Wine tourism burgeoning worldwide As wine tourism continues to burgeon worldwide, several components will need to be activated and made readily accessible to all: local hotels and event venues and festivals will need to offer wine tastings, wine and food pairings, and information nights. The many types of activities visitors can undertake in local winery settings need to be showcased, be it hiking, art viewing, cycling, swimming, water sliding, etc. More local restaurants will need to develop special relationships with area wineries, carry local wines and pro-actively pair them with special menus that highlight the wines. The local tourism Board will need to work with local vintners,

Quinta do Frances by Gwen McCauley

hoteliers, restaurants and providers of family oriented fun to ensure that the full benefits of wine tourism are developed and exploited.

Experiences that matter Portugal’s well known wine regions to the North may have a deep, rich history of welcoming the wine tourist, but Algarve is poised to create its own funky approach. People no longer see travel simply as a destination: they are looking for experiences that authentically express all that a location offers. Thanks to innovators like Karl Heinz Stock at Quinta dos Valles, who has a broad vision of what is possible for wine tourism in the Algarve, 2017 is positioned to spring the doors open wider than ever before. Add in the team at Herdade dos Lagos with their focus on organics, Quinta do Frances with its Swiss-like terroir, plus the many other small wineries that dot the coast as far east as Tavira and wine visitors have much to choose from.

DISCOVER Magazine  
DISCOVER Magazine  

The DISCOVER Magazine's goal is to promote the culture, business and tourism in Brazil, Canada and Portugal and strengthen and deepen the bo...