MARKETING STRATEGIES
Dina Rich Broker Associate, Keller Williams Realty LRGV
ABR, AHWD, AI, CPS, CRS, DMSM, ePRO, GRI, HFR, LHC, MRP, PSA, REI, RENE, RSPS, SRS, SRES KW Luxury Agent 2022 SPI Realtor of the Year 2-Term President, SPI Board of Realtors As seen on HGTV’s “Island Life” & “Beachfront Bargain Hunt” DinaRichSPI@hotmail.com
www.SouthPadreRealEstate.us
956-551-0127
according to NAR, 85% of buyers say photos help them decide which properties to visit
Did you know...
a Zillow report showed that nearly 75% of buyers say virtual tours are helpful
an NAR study showed that listings with video receive over 400% more inquiries
Statistics are at the core of my marketing approach, guiding me to choose strategies that maximize exposure, attract the right buyers, and have the greatest impact for your property.
according to MLS stats, properties with drone imagery are 68% more likely to sell in a survey done by Realvolve, 33% of people prefer to listen to content to gain new information
Over 95% of buyers begin their property search online.
MY GOAL To engage out of town buyers with a marketing package that motivates them to tour your property in person, or even feel confident enough to submit an offer sight unseen.
Above & Beyond Marketing - MLS Most Agents Your property will be listed in the local MLS.
My Level of Service I am a member of all 3 local MLS systems. Your property will be accessible to agents in the entire Lower Rio Grande Valley.
South Padre Island including Port Isabel, Laguna Vista, & Bayview
Harlingen / Brownsville Greater McAllen Area
Above & Beyond Marketing - Signage Most Agents Your property will have a yard sign.
My Level of Service Illuminated Signs solar powered light
Informational Rider highlighting a special feature
Instant Info Buyers can get the full marketing package delivered straight to their mobile device by sending a simple text.
Above & Beyond Marketing - Photos Most Agents Your property will most likely have: on average 12-24 professional photos
or photos taken with cell phone by agent.
My Level of Service I take my own photos. I have professional level equipment and experience. This allows me to use the maximum number of photos (75) at no cost to you.
MORE ABOVE & BEYOND MARKETING
360-DEGREE VIRTUAL TOUR
I will create a fully interactive 360-degree tour that allows buyers to experience your property anytime, anywhere, viewable on computers, mobile devices, or even with virtual reality goggles.
MORE ABOVE & BEYOND MARKETING E-BOOK
Instead of the traditional paper brochure, I will design a digital e-book where buyers can instantly access property information, floor plans, and photos from anywhere on any device.
MORE ABOVE & BEYOND MARKETING
OPEN HOUSE GUIDED VIDEO TOUR
An on-demand, narrated video tour gives buyers the experience of an open house, as I virtually walk them through room by room, calling attention to the property's key features.
MORE ABOVE & BEYOND MARKETING
SPOTIFY PODCAST
I will feature your listing in a 4–5 minute podcast, accessible anytime on Spotify, where buyers can hear an engaging discussion of notable information and unique features of your property, giving it added reach and exposure.
MORE ABOVE & BEYOND MARKETING
ORIGINAL MUSIC VIDEO
I will produce a 2–3 minute music video that features original, custom-written lyrics set to an upbeat reggae tune, highlighting the key features of your property. It not only entertains but also gives buyers a fun and engaging way to connect with your property, making it stand out from the competition. Buyers will be able to experience your property in a fresh and memorable way.
MORE ABOVE & BEYOND MARKETING EXAMPLES
To see real-time examples of my marketing package, CLICK HERE to visit my Active Listings page, and then click the “Virtual Tours & More” button for any listing.
DRONE PHOTOS & VIDEO I hold a Remote Pilot Certificate from the FAA, own a drone, and will take aerial photos and video of your property.
CLICK HERE to see drone photography samples. CLICK HERE to see drone video samples.
SOCIAL MEDIA
I post nearly every day on multiple social media sites. (Click each icon to visit my social media sites.)
Twitter (X)
YouTube
Just Listed
Every listing receives:
7 Social Media Posts
Photo Album 360-Degree Tour
Open House Video
E-Book
x 4 platforms = 28 posts
Podcast Music Video
MY WEBSITE Appointments Buyers can set up a private showing for any listing right from my website. CLICK HERE to try it.
Individual Listing Pages Each property has its own webpage, with links to the full marketing package.
Self-Managed Changes to my website can be made immediately, with no need to rely on a web designer.
VIRTUAL STAGING
CLICK HERE to see more samples.
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I have earned membership in KW Luxury program.
2025 Total Luxury Closing 50,448 = $83.5 Billion
2025 Total Luxury Listings Sold
2025 Total Luxury Buyer Closings
24,747 = $40.5 Billion
25,701 = $43.0 Billion
Properties above $798,000 will receive additional exposure in luxury online publications.
CLICK HERE for more details about the KW Luxury program.
ABOUT KELLER WILLIAMS In 2024 KW ranked as the #1 real estate franchise in the US in sales volume. We have offices in 59 countries on 5 continents. Our belief system is based on integrity, commitment, communication, creativity, trust, & equity - and our clients always come first. I am honored to be a part of the KW family, knowing that I have their strength, knowledge, and experience standing behind me.
ABOUT YOUR REALTOR GEOGRAPHIC COMPETENCE I focus onon a small area with high degree I focus a small area with of high local degree market of knowledge. local market
South Padre Island
Port Isabel
Laguna Vista
Bayview
knowledge. NAR Code of Ethics Article 11 states: agents should not provide services outside their field of competence
ABOUT YOUR REALTOR
ACCOMPLISHMENTS & AWARDS EDUCATION 3 college degrees
LEADERSHIP
RECOGNITION
IQ SOCIETIES
served twice as SPI Board of Realtors president
voted 2022 SPI Realtor of the Year
member of Mensa & Intertel
ABOUT YOUR REALTOR DESIGNATIONS & CERTIFICATIONS
Click each icon to learn more.
ABOUT YOUR REALTOR HANDS-ON APPROACH Many of the local top agents assign a multitude of tasks to their unlicensed assistants. When you hire me to list your property, you get the benefit of having one of the area’s top selling agents and a licensed professional handle every aspect of your listing. I am able to achieve this by choosing to work with a select, manageable number of clients.
ABOUT YOUR REALTOR SALES VOLUME My 2021 sales volume was more than 6 times the national average, and more than 13 times the state average.
ABOUT YOUR REALTOR DAYS ON MARKET Local Agent Average = 126 Dina Rich Average = 62
ABOUT YOUR REALTOR LIST / SOLD % Local Agent Average = 96.98% Dina Rich Average = 99.17%
ABOUT YOUR REALTOR I PROMISE TO:
SERVICE PLEDGE
Research and analyze the market data to help you make informed decisions Provide advice that, when implemented, will help attract buyers to your property Explain the reasoning behind my advice to you Be honest about the market value of your property and give you realistic expectations Communicate with you and with others involved in the process in a clear and efficient manner
Help you formulate a winning strategy for your negotiations Monitor and manage your transaction from listing day to closing day Provide to you the advantage of my knowledge and training Stay within the area of my expertise and refer you to other professionals if necessary Represent you and your best interest Always place your needs ahead of mine
ABOUT YOUR REALTOR COMMUNICATION
Monthly Reports
Showing Requests
Each month you will receive an activity report on your property which contains:
• prompt response to agent showing requests
• recent sales of comparable properties
• prompt response to buyer & agent inquiries
“EZ to Show” During holiday weeks/weekends, all area agents will receive notice as to which of my
• pending sales of comparable properties • active listings of comparable properties
• feedback requested from every showing agent
listings will be vacant and available to show.
REVIEWS
Dina Rich epitomizes the consummate real estate professional. She adeptly used every tool in her arsenal to market and sell our home, from conventional listings, property showings and advertisements, to deploying the latest in today’s technology by using the Internet and social media. We were amazed, and thoroughly impressed.
WILL & TERRI
Absolutely the best. Always timely with responses. She was always there to help. But most impressive was her honesty and Integrity. Highly recommend Dina for either buying or selling.
Dina is one of the most professional, organized and hard working Real Estate agents we have ever worked with. When we decided to sell our condo this year there was no one else we even considered, we called Dina. Why would anyone consider using any other agent...it would be their mistake if they did.
STEVE & SUSANNE
GARY & ROXANE
CLICK HERE for more reviews.
ABOUT YOUR REALTOR I have appeared on HGTV’s
“Island Life” & “Beachfront Bargain Hunt”
ABOUT YOUR REALTOR I grew up in the Pittsburgh area, and at the age of seven, visited the New Jersey beach for the first time. As I was listening to my parents make conversation with our waitress one morning at breakfast, it suddenly dawned on me that there are people who actually live in vacation towns; they never have to ‘go home.' From that point, it became my dream to someday live at the beach; to be one of the fortunate few who do not have to pack up and return home at the end of the week. Just as my dream finally came to fruition, I hope to make other's property ownership dreams come true. That’s my beach story. What’s yours?
SOURCES 8 Tips To Make Your Listing Picture Perfect https://www.nar.realtor/blogs/styled-staged-sold/8-tips-to-make-your-listing-picture-perfect 12 Real Estate Video Statistics Every Agent Can’t Ignore https://www.keepingcurrentmatters.com/article/real-estate-video-marketing-stats/ 2022 Texas Realtor Profile https://www.texasrealestate.com/wp-content/uploads/ProfileTexasRealtors2022.pdf Buyers: Results from the Zillow Consumer Housing Trends Report 2023 https://www.zillow.com/research/buyers-housing-trends-report-2023-32978/ Code of Ethics & Standards of Practice of the National Association of Realtors https://www.nar.realtor/sites/default/files/2024-12/2025-COE-Standards-of-Practice-2024-12-24.pdf Home Buyers Narrow Home Search With Technology https://www.nar.realtor/blogs/economists-outlook/home-buyers-narrow-home-search-with-technology Keller Williams Best of 2024 https://outfront.kw.com/performance/celebrating-keller-williams-top-wins-of-2024/ Keller Williams Luxury LORE (Language of Real Estate) https://issuu.com/dinarichspi/docs/kw_luxury_syndication?fr=xIAEoAT3_NTU1
SOURCES Keller Williams® Named Again as No. 1 Real Estate Franchise in the U.S https://outfront.kw.com/performance/keller-williams-named-again-as-no-1-real-estate-franchise-in-the-u-s/ Keller Williams Our Story https://thrive.kw.com/our-story/ Most Surprising Real Estate Video Statistics of 2025 https://www.photoup.net/learn/real-estate-video-statistics Podcasting for Real Estate Agents https://www.realvolve.com/blog/podcasting-for-real-estate-agents-6-reasons-why-you-should-start-your-own/ Real Estate Drone Photography and Video https://www.zillow.com/premier-agent/drones-real-estate-photography/ Real Estate in a Digital Age https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age Texas A&M Real Estate Research Center https://trerc.tamu.edu/
Add Me to Your Contacts
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DinaRichSPI@hotmail.com
www.SouthPadreRealEstate.us
956-551-0127