Marketing Strategies

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Dina Rich

Broker Associate, Keller Williams Realty LRGV

ABR, AHWD, AI, CPS, CRS, DMSM, ePRO, GRI, HFR, LHC, MRP, PSA, REI, RENE, RSPS, SRS

KW Luxury Agent

2022 SPI Realtor of the Year

2-Term President, SPI Board of Realtors

As seen on HGTV’s “Island Life” & “Beachfront Bargain Hunt”

according to NAR, 85% of buyers say photos help them decide which properties to visit

Did you know...

Statistics are at the core of my marketing approach, guiding me to choose strategies that maximize exposure, attract the right buyers, and have the greatest impact for your property.

an NAR study showed that listings with video receive over 400% more inquiries a Zillow report showed that nearly 75% of buyers say virtual tours are helpful according to MLS stats, properties with drone imagery are 68% more likely to sell

in a survey done by Realvolve, 33% of people prefer to listen to content to gain new information

Over 95% of buyers begin the property search online.

MY GOAL

To engage out of town buyers with marketing package that motivates them to tour your property in perso even feel confident enough to subm an offer sight unseen.

Most Agents

Your property will be listed in the local MLS.

Above & Beyond Marketing - MLS

My Level of Service

I am a member of all 3 local MLS systems. Your property will be accessible to agents in the entire Lower Rio Grande Valley.

South Padre Island including Port Isabel, Laguna Vista, & Bayview

Harlingen / Brownsville

Greater McAllen Area

Above & Beyond Marketing - Signage

Most

Agents My Level of Service

Your property will have a yard sign.

Illuminated Signs solar powered light

Informational Rider highlighting a special feature Instant Info Buyers can get the full marketing package delivered straight to their mobile device by sending a simple text.

Above & Beyond Marketing - Photos

Most Agents

Your property will most likely have: on average 12-24 professional photos photos taken with cell phone by agent.

My Level of Service

I take my own photos.

I have professional level equipment and experience.

This allows me to use the maximum number of photos (75) at no cost to you. or

I will create a fully interactive 360-degree tour that allows buyers to experience your property anytime, anywhere, viewable on computers, mobile devices, or even with virtual reality goggles.

Instead of the traditional paper brochure, I will design a digital e-book where buyers can instantly access property information, floor plans, and photos from anywhere on any device.

An on-demand, narrated video tour gives buyers the experience of an open house, as I virtually walk them through room by room, calling attention to the property's key features.

I will feature your listing in a 4–5 minute podcast, accessible anytime on Spotify, where buyers can hear an engaging discussion of notable information and unique features of your property, giving it added reach and exposure.

I will produce a 2–3 minute music video that features original, custom-written lyrics set to an upbeat reggae tune, highlighting the key features of your property. It not only entertains but also gives buyers a fun and engaging way to connect with your property, making it stand out from the competition. Buyers will be able to experience your property in a fresh and memorable way.

DRONE PHOTOS & VIDEO

I hold a Remote Pilot Certificate from the FAA, own a drone, and will take aerial photos and video of your property.

SOCIAL MEDIA

I post nearly every day on multiple social media sites.

MY WEBSITE

Appointments

Buyers can set up a private showing for any listing right from my website.

Individual Listing Pages

Each property has its own webpage, with links to the full marketing package.

Self-Managed

Changes to my website can be made immediately, with no need to rely on a web designer.

VIRTUAL STAGING

(for unfurnished and under-furnished properties)

I have earned membership in KW Luxury program.

Properties above $798,000 will receive additional exposure in luxury online publications.

ABOUT KELLER WILLIAMS

In 2024 KW ranked as the #1 real estate franchise in the US in sales volume.

We have offices in 59 countries on 5 continents.

Our belief system is based on integrity, commitment, communication, creativity, trust, & equity - and our clients always come first.

I am honored to be a part of the KW family, knowing that I have their strength, knowledge, and experience standing behind me.

GEOGRAPHIC COMPETENCE ABOUT YOUR REALTOR

I focus on a small area with high degree of local market knowledge.

I focus on a small area with high degree of local market knowledge.

NAR Code of Ethics Article 11 states: agents should not provide services outside their field of competence

South Padre Island
Port Isabel
Laguna Vista Bayview

EDUCATION

ABOUT YOUR REALTOR

ACCOMPLISHMENTS & AWARDS

college degrees

LEADERSHIP RECOGNITION served twice as SPI Board of Realtors president voted 2022 SPI Realtor of the Year member of Mensa & Intertel

IQ SOCIETIES

ABOUT YOUR REALTOR DESIGNATIONS & CERTIFICATIONS

ABOUT YOUR REALTOR

HANDS-ON APPROACH

Many of the local top agents assign a multitude of tasks to their unlicensed assistants. When you hire me to list your property, you get the benefit of having one of the area’s top selling agents and a licensed professional handle every aspect of your listing. I am able to achieve this by choosing to work with a select, manageable number of clients.

SALES VOLUME ABOUT YOUR REALTOR

My 2021 sales volume was more than 6 times the national average, and more than 13 times the state average.

DAYS ON MARKET ABOUT YOUR REALTOR

Local Agent Average = 126

Dina Rich Average = 62

LIST / SOLD % ABOUT

YOUR REALTOR

Local Agent Average = 96.98%

Rich Average = 99.17%

Dina

SERVICE PLEDGE ABOUT YOUR REALTOR

I PROMISE TO:

Research and analyze the market data to help you make informed decisions

Provide advice that, when implemented, will help attract buyers to your property

Explain the reasoning behind my advice to you

Be honest about the market value of your property and give you realistic expectations

Communicate with you and with others involved in the process in a clear and efficient manner

Help you formulate a winning strategy for your negotiations

Monitor and manage your transaction from listing day to closing day

Provide to you the advantage of my knowledge and training

Stay within the area of my expertise and refer you to other professionals if necessary

Represent you and your best interest

Always place your needs ahead of mine

Monthly Reports

Each month you will receive an activity report on your property which contains:

COMMUNICATION ABOUT YOUR REALTOR

Showing Requests

• prompt response to agent showing requests

“EZ to Show”

• recent sales of comparable properties

• pending sales of comparable properties

• active listings of comparable properties

• prompt response to buyer & agent inquiries

• feedback requested from every showing agent

During holiday weeks/weekends, all area agents will receive notice as to which of my listings will be vacant and available to show.

Dina Rich epitomizes the consummate real estate professional. She adeptly used every tool in her arsenal to market and sell our home, from conventional listings, property showings and advertisements, to deploying the latest in today’s technology by using the Internet and social media. We were amazed, and thoroughly impressed.

WILL & TERRI

REVIEWS

Absolutely the best. Always timely with responses. She was always there to help. But most impressive was her honesty and Integrity. Highly recommend Dina for either buying or selling.

Dina is one of the most professional, organized and hard working Real Estate agents we have ever worked with. When we decided to sell our condo this year there was no one else we even considered, we called Dina. Why would anyone consider using any other agent...it would be their mistake if they did.

STEVE & SUSANNE

GARY & ROXANE

ABOUT YOUR REALTOR

I have appeared on HGTV’s

“Island Life” &

“Beachfront Bargain Hunt”

ABOUT YOUR REALTOR

I grew up in the Pittsburgh area, and at the age of seven, visited the New Jersey beach for the first time. As I was listening to my parents make conversation with our waitress one morning at breakfast, it suddenly dawned on me that there are people who actually live in vacation towns; they never have to ‘go home.' From that point, it became my dream to someday live at the beach; to be one of the fortunate few who do not have to pack up and return home at the end of the week. Just as my dream finally came to fruition, I hope to make other's property ownership dreams come true.

That’s my beach story. What’s yours?

SOURCES

8 Tips To Make Your Listing Picture Perfect

https://www.nar.realtor/blogs/styled-staged-sold/8-tips-to-make-your-listing-picture-perfect

12 Real Estate Video Statistics Every Agent Can’t Ignore https://www.keepingcurrentmatters.com/article/real-estate-video-marketing-stats/

2022 Texas Realtor Profile

https://www.texasrealestate.com/wp-content/uploads/ProfileTexasRealtors2022.pdf

Buyers: Results from the Zillow Consumer Housing Trends Report 2023

https://www.zillow.com/research/buyers-housing-trends-report-2023-32978/

Code of Ethics & Standards of Practice of the National Association of Realtors

https://www.nar.realtor/sites/default/files/2024-12/2025-COE-Standards-of-Practice-2024-12-24.pdf

Home Buyers Narrow Home Search With Technology

https://www.nar.realtor/blogs/economists-outlook/home-buyers-narrow-home-search-with-technology

Keller Williams Best of 2024

https://outfront.kw.com/performance/celebrating-keller-williams-top-wins-of-2024/

Keller Williams Luxury LORE (Language of Real Estate)

https://issuu.com/dinarichspi/docs/kw_luxury_syndication?fr=xIAEoAT3_NTU1

SOURCES

Keller Williams® Named Again as No. 1 Real Estate Franchise in the U.S

https://outfront.kw.com/performance/keller-williams-named-again-as-no-1-real-estate-franchise-in-the-u-s/

Keller Williams Our Story

https://thrive.kw.com/our-story/

Most Surprising Real Estate Video Statistics of 2025

https://www.photoup.net/learn/real-estate-video-statistics

Podcasting for Real Estate Agents

https://www.realvolve.com/blog/podcasting-for-real-estate-agents-6-reasons-why-you-should-start-your-own/

Real Estate Drone Photography and Video

https://www.zillow.com/premier-agent/drones-real-estate-photography/

Real Estate in a Digital Age

https://www.nar.realtor/research-and-statistics/research-reports/real-estate-in-a-digital-age

Texas A&M Real Estate Research Center

https://trerc.tamu.edu/

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