The solution for building successful and digital D2C businesses: the diconium HOUSE OF D2C®

--o diconium's HOUSE OF D2C® consists of all relevant elements to set up, steer and develop continuously direct-to-consumer business models

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Portfolio and revenue strategy

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Omnichannel

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Manage touch points and increase ecommerce and marketing ROI

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Define and manage revenue streams, pricing models and portfolio

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Manage platforms to address target groups and drive revenue on relevant channels

Agile transformation

Data Define a strategy and set up a dato management to derive dato monetization options & data-based activities

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Agile innovation Set up innovation processes and governance structures to enable and steer product and service innovation

(New) brand management

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Become a meaningful brand with focus on customer centricity, transparency and purpose

--o The solution for building successful and digital D2C businesses: the diconium HOUSE OF D2C® diconium has developed a state-of-the-art solution for the consumer goods industry that catapults consumer companies into finding their own and individual way into D2C. Merging our 1st class digital business know-how with consumer goods industry expertise, we have developed our own D2C framework: the diconium HOUSE OF D2C®.

What led us there? Our experience in digitalization - especially digital strategy and transformation - enables us to take a holistic view on D2C: after all, it's not just about establishing an online store, but about changing the entire company in a wide variety of areas.

What always applies: customer centricity is key. Taking the consumer's point of view helps to understand needs and consequently meeting them. When thinking about going "D2C" the first question should be: Which consumer issue should I be fixing? In addition to our expertise, we contacted key deciders from the FMCG industry and shared ideas on the most relevant topics around D2C - resulting in our Heartbeat survey. This is where the HOUSE OF D2C® has already proven its worth.

The diconium HOUSE OF D2C® is by far no „off the shelf" approach, yet it is a highly effective and structured way to achieve a D2C solution that works. As transformation always accompanies D2C, we identified the key building blocks for successful D2C models.

Therefore, the HOUSE OF D2C® combines both - a holistic view and the possibility to apply single, modular building blocks for a tailor­ made setup.

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Omnichannel

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Monoge touch points and increose e­ commerce ond morketing ROI

Manage plotforms to address torget groups ond drive revenue on relevant channels

Data

Agile transformation

Define o strotegy ond set up o dato monogement to derive dato monetizotion options & data-bosed octivitles

Implement new leodership models, fester transparent ond new work opprooches to become an agile leader

Agile innovation

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Organizational operating model and governance

Set up the torget operatmg modal and governance to ensure busmess operot1ons

Business model Define the business model and select the appropriate way to set 1t up

d1con1urn HOUSE oF 02c®

The diconium HOUSE OF D2C® solution is the agile, efficient and effective way to get to consumer-relevant D2C businesses.

-�o The HOUSE OF D2C® as the agile and fast track solution for successful D2C - Why does it work and how?

@-o Modular Approach

Following a modular approach, the HOUSE OF D2C® is highly adaptive and customizable and allows structured discussions and decisions. This means, we are looking at the status quo and analyze your maturity level, taking a closer look at what has already been done in. By doing so, we identify your key building blocks, dependencies and underlying complexity.

@-o How to get started

Too many options where to start? Typically, we start with the business model, as it forms the basis of our approach.

Storting from there, we have a look at the operating model and governance. This covers the foundation of your D2C approach, which then is supplemented by the D2C management building blocks in a following step.

@-o Why it is comprehensive

The HOUSE OF D2C® offers a holistic view of the topic and, at the same time, sets the focus on things that matter.

Based on project experience, industry knowledge and direct exchange with relevant stakeholders, we have created a framework that includes all perspectives - from business model and transformation to portfolio and revenue strategy.

@-o How we work

We have an agile mindset and are working according to agile principles - always at eye level and in iterative cycles.

We believe that this enables us to quickly achieve the best possible results and celebrate success in a short time.

@-o We look back at several successful cases

In the field of digital business models, we have several renowned references who have taken and continue to take the path together with us. We guide organizations with our people knowledge, expertise and innovative methods to successfully implement a holistic transformation together with our clients.

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