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DIAMOND Dialog G r o w i n g To g e t h e r.

SPRING 2019

Why Choose Diamond? As Diamond Parking nears its 100 year anniversary in 2022, the question of why clients select Diamond over competitors, is still top of mind and crucial to their continued success. “Our flexibility and quick decision-making at the local level is a key part of our growth strategy,” states Diamond Parking’s President, Jon Diamond. “Less bureaucracy and immediate access to the right person making the decision is what sets us apart,” adds Jon.

downtown Vancouver BC, trust is paramount in their decision to have Diamond manage their parking. “Mike is hands-on and cares for our business like it’s his own,” states Linda. She adds, “It’s like having a good friend looking after things.”

In Hawaii, Charlie Young, Diamond’s Director of Operations and Business Development, splits the question into two levels. First, states Charlie, a potential client is looking at our suite of parking services, competitive pricing, and lease capabilities. He says For Mike Poirier, Vice President of that’s all good and an important starting Operations, Diamond Parking LTD, point. But the next level is what Charlie in Vancouver, BC, Diamond’s value calls the Diamond difference. “It’s our proposition of consistency, trust, customer entrepreneurial, results-oriented approach service, flexibility and convenience, are to meet our clients business objectives the “whys” that drive clients to choose that sets us apart. We are much more than Charlie Young, Director of them over the competition. just operators, in fact, we are owners. We Operations and Business Development, Hawaii want to be viewed as a trusted advisor and “Our agility and quickness to adapt to partner, available to provide honest and our clients objectives is unprecedented in realistic assessments for current and future projects.” the parking industry. Often, I will meet with a potential Charlie says the other component that sets Diamond apart new client and the next day have a contract on their is his team. “Call it an old fashioned philosophy, but every desk.” Mike adds that while getting new business is day we are out pounding the pavement. No question that key, keeping it is important. “We retain our clients results happen in the field not in the office.” through excellent customer service not restrictive Mike Poirier, VP of Operations, Vancouver, BC

contracts. I also contribute our success to building trust in relationships.” For long time Diamond clients, Louis and Linda Pashos, owners of a multi-level garage in

We hope you enjoy reading our latest newsletter

If insight is gained from experience, then Regional Vice President of Eastern Washington/Idaho, Dan Geiger’s Continued on inside

INSIDE THIS ISSUE - Why Choose Diamond? - Canadian Corner: Investing in Community Matters

- Going the Extra Mile — Exeeding Customer Expectaions - Ahead of the Curve: New Mobile Technology


Going the Extra Mile — Exceeding Customer Expectations Diamond’s team of parking professionals strives daily to retain customers by exceeding their expectations. When they are acknowledged for their efforts, it shines a spotlight on all employees company wide.

Congratulations Bob Hertzler and Jasmine-Victoria A. Crusat! To Whom it May Concern: “Bob is nothing short of an amazing vendor to work with. Diamond Parking manages a retail parking garage that we oversee as the property management company. Each month, the Landlord likes to see a report of the proceeding month’s income a well as how many notices were issued. I’ve never once had to ask Bob for the report, as he always sends it over on time and even compares total amount against the year prior. Last week, I asked Bob to take off three stalls in the system as the building has a construction project that requires the use of the three stalls. Instead of just taking the stalls out of the system and leaving it as it, Bob went the extra mile to put up personalized reserved stall signs.

Bob Hertzler, Area Manager, Seattle Self-Park

Jasmine-Victoria Crusat, City Manager, Kona, HI

To Whom it May Concern: I have owned the Chamber of Commerce Center since 2002. Parking in our area has always been a problem because of the high concentration of buildings in the area and their lack of parking. Everyone’s extra parking requirements seem to overflow onto my parking lot. This puts a strain on me and the tenants in my building.

Thank you, Bob, for all your hard work! Andrea Augustine, Madrona Real Estate

I had successfully managed the parking situation on my lot for many years, but it became overwhelming for me. So in 2015 I contacted Jasmine Crusat from Diamond Parking to see if she could take care of my parking lot.

Hello Joe,

I was amazed at her professionalism, knowledge, and expertise. She was able to customize a parking program for me. She wanted to make sure she took care of my parking concerns.

My name is Kevin Schaps and I am a property manager for the 12th & Jackson location where Diamond does monitoring. I just wanted to send a note saying that I appreciate everything that Bob Hertzler has done and the time he has given me to try to clean up the lot, address parking concerns, and dealing with tenants. He is a true professional and it is a pleasure to work with him. Thanks, Kevin Schaps, Property Manager

Since Jasmine (Diamond Parking) took over my parking lot in October 2015, it has consistently been controlled better and it seems to get better all the time. Jasimine and her team work hard and are always looking for ways to do things better. I am completely satisfied with her and her team and would recommend her wholeheartedly. Respectfully yours, Thomas W. Fine Sr., Member


from the

President’s Desk Ownership matters. When we purchase real estate in a city where we manage parking, we become stakeholders in our communities future. Our recent investment in a 5,000 square foot Jon Diamond commercial building in downtown Edmonton is an excellent example of our long term business and marketing strategy. We live there, we have roots there. It makes us part of something greater. It gives us a seat at the table. We are investors in our community rather just a vendor. The benefits are both tangible and intangible. As property owners we pay taxes. We maximize the full economic potential and physical use of the property. We receive the value of appreciation and equity growth. We generate additional revenues that we apply to all channels of our parking services. We gain a competitive advantage. At the end of the day, we want to be taken seriously in our market cities. Buying real estate is an investment in their success as well as ours.

Canadian Corner Investing in Community In January of this year, Diamond Parking purchased a 5,000 square foot commercial property in the heart of Edmonton’s fast growing Ice District. Also referred to as the Edmonton Arena District, the $2.5 billion mixed-use sports and entertainment Ice District/Rogers Place district will be Canada’s largest mixed-use and entertainment district when complete. With the investment in the district, Todd Kosloski, Regional VP in Alberta, states that Diamond is directly participating in building a unique distinct culture, that in turn makes the downtown a more vibrant place to live. “Helping to create a vibrant community and supporting a strong local economy that attracts families and creative young people is a huge source of pride for Diamond.”

HR Policies Top Seattle Operations Seminar On Saturday, April 6th, Diamond held it’s annual seminar to review a wide spectrum of Human Resource and Policies. The meeting mirrors Diamond’s Annual Seminar in January, except that the content is abbreviated and the attendees are Operations Managers, and Area Managers instead of City Managers and Regional Managers. Topics included Gender Pay Disparity, Drug Testing, Workplace Violence, Me Too Movement, ADA Compliance, the Interactive Process and the Open Door Complaint Process. Mike Reilly with Lane Powell and Shannon Chapman with Asure Consulting set the tone of the seminar with their presentations. The seminar was held at the Hotel Interurban in Tukwila, Washington.

Above: Shannon Chapman with Asure Consulting Left: Mike Reilly with Lane Powell

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Ahead of the Curve New Parking Technologies Diamond Parking Services/United Parking. Greg notes Diamond Parking strives daily to improve the customer that Diamond also partners with parking aggregators experience through employing new parking technologies such as SpotHero www.SpotHero.com, an online utilizing smart phones with enabled internet based parking reservation system that allows apps. “I view parking like booking a customers to pre-purchase parking in hotel,” notes Diamond’s Paul Myhre, It’s our job every day to advance utilizing their smart phone. Operations Manager, Seattle Self-Park “It’s an easy, convenient way to attend Division. He explains, “You search make every important aspect events, like a Mariner or locations on your mobile device, of the customer experience Seahawk game, or downtown sort by price, make a reservation, a little bit better.” shopping and dining.” Looking make a payment, and get a receipt.” – Jeff Bezos into the future, Greg says another Paul states in open surface lots, revolutionary technology to manage for example, the future will be new parking is called geofencing. “Imagine virtual borders mobility pay options via a variety of apps drawn around a specific geographical area. An versus physical pay stations and pay boxes enabled app on your smart phone uses GPS to that are rapidly becoming extinct. “Right identify space available. When customers park, both now we offer 2 apps — Pay by Phone and driver and operator, are notified in real time that the Call to Park. Long term we want to offer parking session has begun. Upon exit, the session as many as 5. No more inserting credit ends and charges a credit card on file.” Additionally cards and putting the receipt on your adds Greg, the app will indicate that free space is dash. The future is paperless.” again available thus eliminating the need to loop In garages, new technologies in circles looking or fighting over parking spots. No in parking control question that technology is rapidly equipment such as creating new mobility choices for infrared scanners, parking customers. Both Paul and allow your smart phone Greg agree that the company’s to raise gate arms commitment to advance new and provide access to parking technologies uniquely garages, explains Greg positions Diamond to navigate the Harrison, City Manager, road ahead. Seattle Garage Operations,

Why Choose Diamond? Continued from front page

Dan Geiger, Regional VP of Eastern Washington/Idaho

42 years with the company, offers a unique take on the question. “It’s pretty simple really. We do what we say we are going to do. We deliver.” By that, explains Dan, “We are honest, trustworthy, hands on and flexible in our approach.” In addition, Dan points to adaptability as another prime reason why Diamond is the first choice. “Each client has specific goals and needs unique to their property. We can tailor our management services to line up exactly with what the client wants to accomplish. As a result, we maximize their return on investment that in turn creates tremendous value for doing business with Diamond.”

– 1 90 0 L O CAT I ONS – 1 54 ,89 3,7 98 Combine d Hours of Ex per ienc e –


Diamond Anniversaries We want to congratulate those employees who are celebrating 10 or more years with Diamond Parking. Thank you for your dedication! 50+ Years Richard G. Jeffries

10+ Years 55 yrs.

40+ Years Daniel Geiger

42 yrs.

30+ Years

Ahmed A. Farah

14 yrs.

Rodney D. Larsen

14 yrs.

Paul R. Lopez

14 yrs.

Henock Y. Gebremedhin

13 yrs.

Ismail Hariff

13 yrs.

Steven A. Chaves

39 yrs.

Alfred S. Olsen V

13 yrs.

Diane M. King

36 yrs.

Jason Terada

13 yrs.

Yolanda A. Ang

35 yrs.

Matthew L. Gibson

12 yrs.

Jeffrey Sandborn

31 yrs.

Peggy L. Huebner

12 yrs.

Howard Nez

30 yrs.

Joseph Koontz

12 yrs.

Indra Banes

11 yrs.

Cheryl R. Coleman

11 yrs.

Bacnhan Y. Ngo-Garrison

11 yrs.

Andrea R. Pierce

11 yrs.

Mokaddes A. Sk

11 yrs.

Tekle A. Zerasion

11 yrs.

Aisha M. Beleku

10 yrs.

20+ Years Yohanes Weldemariam

26 yrs.

Linda Entus

21 yrs.

Ayman Mohamud

20 yrs.

Yonas Tegegn Demessie

20 yrs.

15+ Years

Diamond Feedback We welcome your comments: Diamond Dialog is published by Diamond Parking. For comments and suggestions please write to us at: dialog@diamondparking.com.

To learn more about the Diamond Difference visit www.diamondparking.com

Scan code with a smart phone

Employment Opportunities Diamond Parking is a full-service parking operator which prides itself on the quality of its employees. We do everything possible to accommodate our clients and make sure each and every client is satisfied. Such exceptional service can only be delivered by hiring the brightest and hardest working people in the industry.

Amanuel G. Abraham

19 yrs.

Jennifer S. Cunningham

10 yrs.

If you are interested in joining Diamond Parking, please visit www.DiamondParkingCareers.com.

Negusse Abay

18 yrs.

Christopher D. Graddon

10 yrs.

Diamond Parking is an equal opportunity employer.

Linda S. Fait

18 yrs.

Romal Hafizi

10 yrs.

Mesay Mekonnen

18 yrs.

Todd Kosloski

10 yrs.

Douglas M. Schroeder

18 yrs.

David M. Maimon

10 yrs

Azeb Wosene

18 yrs.

Thomas J. Malone

10 yrs.

Bernardo T. Tagaca

17 yrs.

Daniel G. Meshesha

10 yrs.

Tesfaye F. Debebe

16 yrs.

Yuji Nagano

10 yrs.

Steven R. Smith

16 yrs.

Mary L. Nielson

10 yrs.

Paul D. Archuleta

15 yrs.

Michael Tefferi

10 yrs.

Jasmine-Victoria Crusat

15 yrs.

Berhanu Yohannes

10 yrs.

Seyum S. Debesay

15 yrs.

Mike Poirier

15 yrs.

Donna M. Richardson

15 yrs.

Karim Sediqi

15 yrs.

u o Y k n a Th

A ctionline WHAT DO YOU THINK? Your observations, ideas and

opinions are very important to us. Whether you are a landlord, customer or employee, you can use Actionline to provide comments, suggestions or observations; to ask questions, voice concerns, report situations, or to forward information that you feel may need attention. Actionline is served by an independent communication services firm. Through this service, you may provide your personal contact information and receive a response directly from Diamond Parking. Or, you may provide your personal contact information, request to remain anonymous to the company, and receive a reply through the Actionline service. You may contact Actionline by e-mail at ask@actionline.com, by telephone at 1-800-426-0426 (day or night, toll-free) or by using a postage-paid mailer available at any Diamond Parking field office.

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1 MISSION –

HELPING YOU REALIZE YOUR PROPERTY’S FULL POTENTIAL.

Bring us your parking challenge. We’ll find the best solution. EXPERIENCED. We draw on the substance and depth of decades of experience to assist property owners and building managers to develop comprehensive plans for maximizing their parking potential.

WE’VE GOT YOU COVERED. From parking facilities in every conceivable size of commercial buildings to major hotels, shopping centers, hospitals, sports arenas, multilevel garages and ‘Park N Fly’ facilities – we’ve done it. And we can excel for you too. For more information on how we can manage your lot email: info@diamondparking.com

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British Columbia www.DiamondParking.com • 605 First Avenue, Suite 600, Seattle, WA 98104 • 1-800-340-PARK

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Diamond Parking Newsletter — Spring 2019  

From parking facilities in every conceivable size of commercial buildings to major hotels, shopping centers, hospitals, sports arenas, multi...

Diamond Parking Newsletter — Spring 2019  

From parking facilities in every conceivable size of commercial buildings to major hotels, shopping centers, hospitals, sports arenas, multi...