Course Brochure '25
Course Brochure '25
“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
Storytelling for Impact Course
*AI Included
Hello, we're DesignThinkers, but you can call us "DT"
Design Thinking is a widely recognised framework to development innovative and relevant solutions for complex challenges. It is a hands-on method and mindset with emphasis on teamwork and iterative learning through continuous end-user and stakeholder involvement.
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions. Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the everevolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Now, let's get started!
Now, let's get started. Table of Contents
Why choose us?
Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Take a look at all the key learning objectives, topics covered, practical applications, and detailed course structure of the upcoming training.
Find out if this training matches your learning journey, which tools will be used, and practical details such as location & pricing.
What are the expected learning outcomes and their benefits. You will receive an official certificate, toolkit & exclusive access to our L&D library.
page 15 We' re happy to help you on your professional learning path! Aside from our courses, we offer bespoke programs. Contact us for more info.
Storytelling for Impact Course
*AI included
Sign up
Story is one of the primary mediums through which we communicate and make sense of the world. In an increasingly automated world, the power of story offers the opportunity to create impactful connections, allowing us to re-imagine and co-create the future. You will discover how design thinking and storytelling converge to create customer-centered opportunities. You will learn about the performance, science, and structure of storytelling, including how to choose the right story to tell. Practical tools will be introduced to help you foster an innovative and collaborative mindset. English or
"Great team of
, very relaxed atmosphere, excellent amount of detail and breaks to keep up the energy!"
Gemma Richards, Eversheds Sutherland
Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience. Is the message you communicate about your product, service or idea presented in a way that is memorable and impactful? Do you understand your audience so that you are able to connect to your customers or stakeholders needs and share their story? Are you willing to take bigger risks in the way you make creatives choices about your story delivery?
Storytelling for Impact Course
Sign up
Activation into the craft of storytelling offers a deeper understanding of why story matters, what it means to ‘think in story’ and how to apply storytelling to influence an audience.
During this course you will experience first hand techniques related to the following: How design thinking, innovation and story converge to design customer-centered opportunities; The performance of storytelling; The science of story and the technical considerations for crafting a story, including story structure and the types of stories you might choose to tell;
Practical tools to support an innovative and collaborative mind-set, by drawing on a range of creative techniques and practices;
How to apply story to improve your presentations, speeches or sales pitches; How to apply story to the way you speak about yourself and the brand you represent.
09:30 Kick-off
Learning Objectives - DT & Storytelling
Storytelling Principles & Structures
Building Blocks for Impactful Stories
Strategy Development
Story Gathering
12:30 Lunch break
Your Storytelling Occasion
Define Target Group
Crafting Your Story & the Art of Visual Thinking
Protytyping & Testing your Story
Showtime: Pitch your Story
ABT Structure Clapboard Being Hollywood Hero's Journey
3 Act Structure
Hands-On Tools
Art Cards
Skeleton Origin Story
Audience Persona
Audience Mapping
Steller Storytelling Framework
Story Mountain
6 Stickies in a Row
6 Word Story
Storytelling Feedback
17:30 Certification & Ceremony
Participant Profile
Working professionals and field experts
…looking to understand their customers and users, and who want to gain confidence in using Design Thinking to do so.
NGO's and Government workers
…who want to understand their audience' s needs and create impactful solutions for the public.
Executives or decision makers
...looking to strengthen their ability to lead innovation and enhance the organization’ s innovation capability.
Freelancers and consultants
…who want to understand the needs and behaviour of their target groups, and how to help them kickstart innovation.
Our tools for growth
Stakeholder Mapping Personas
Customer Journey Mapping Service Scenarios
Prototyping
Persona Card
20-45 minutes
Individual or in groups
Sticky notes, sharpies
Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.
Customer Journey Map
45-60 minutes
Core team
Sticky notes, sharpies
Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.
Idea Brainwriting Tool Service Scenario Map
+4 people
Sticky notes, sharpies
The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.
20-60 minutes
Core team
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas. 10-30 minutes
AI Prompting
5-15 minutes
Core team
Laptop or phone
Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations.
Mindsetters | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Mindsetter | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Mindsetter | Not a Banana
Start having the whole group walk around in the room. Whenever you see an object, point at it and give it a name that has nothing to do with it. (When you see a table, you call it a cat). When everyone understands, speed up the space. Stop for a while and share finding. Do people use association to connect words and objects?
Mindsetter | Step Clap Tap
Mindsetter | Sheep Shed
-10 minutes 2-20 people 10-15 minutes +20 people
No material needed
Make groups of 2 Let the two group members facing each other and take turns counting to 3 together. As soon as the group gets the hang of counting, switch one number for a gesture, such as a step, a clap or a tap. This mind setter engages the brain and often results in a relaxed atmosphere and loads of laughs.
No material needed
Make groups of 3. One person is the ‘sheep’ and stands in the middle. The other two are the shed and cover the sheep with their hands making a roof. There is one person tells the sheep to try to find another shed and the shepherd becomes a sheep too. The person standing alone is the new shepherd.
Mindsetter | Dolphin Show Mindsetter | 5 Changes
Make a circle and send one person out of the room.
Decide who in the circle is the leader. The person who left the room at the beginning of the exercise may now come back and stand in the middle of the circle. The leader will start with gestures and everyone follows the leader. The person in the middle has to guess who the leader is.
Make pairs. Observe each other for 30 seconds. Turn around with your backs toward each other. Change 1 thing about your appearance. Turn around and identify the change. The second time, change 2 things about your appearance. Turn around again. Repeat a third time.
Outcomes & Objectives
What to expect Learning Outcomes
Human-Centred Mindset
Experience with DT Tools Double Diamond
Ideation & Prototyping (*AI)
Validation & Iteration
Did you know?
All our alumni gain unlimited access to our exclusive online L&D Library.
What's Included?
Your ticket includes a daily healthy lunch, snacks, beverages, course materials for personal use, and an official DTA certificate upon completion.
We craft with a Designer's Mindset
We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.
The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.
CONNECTIONS & RELATIONSHIPS
People-centered Communicate Co-create Iterate
Systemic Design integrates human-centered design and Systems Thinking, bringing awareness to the holistic complex systems solutions are being developed in. The approach provides support in increasing end-user and planetary awareness from A to Z while leaving space for iteration and value exchange amongst stakeholders.
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and engaging experience
that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks
Dimitra Tsertou Adela Cristea
Christina Lennartz
Joey Piliero Marjo Staring
Jeroen v/d Weide
Tim Schuurman
Ilana v/d Boel
Certification
We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).
'
Ihaveparticipatedinatleast
softskillsinthepast
15 courseson
20 yearsofmycareer, but
thecourseofDTAstandsoutasthebest
. '
Javier Sanchez Millan, Banque Pictet & Cie SA
Price list*
Whatwe provide
Culture
An
innovation aware organisa
Bringing together capab content, employees and learn to adopt a designer and identify solutions, w and proactively solving c
Capability
An innovation ready team
Through (on-the-job) han training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.
Culture
Capability
Content
Steppingstones forinnovation
YourPersonal LearningJourney
We help you navigate through a diverse array of customized routes, integrating both content and capability services and ensuring a bespoke approach to meet your unique needs and unlock your potential.
and find your bespoke route. We explore stepping stones together,
Innovators
Become a Prompt Master and AI Expert: Unlock AI' s potential to innovate and streamline your creative process with practical, hands-on training. Master Facilitation by enhancing your skills with advanced techniques and refine your style to effectively guide groups, focusing on People, Structure, and Outcome. Build confidence and master storytelling techniques to gain buyin and foster engagement with stakeholders through effective presentations and data utilization.
Join our 2-day Employee Experience Training for the latest insights. Develop a strategic, employee-focused vision to transform your organization. The Facilitation Essentials course equips you with foundational facilitation skills. Raise your awareness and become an effective facilitator. * includes latest AI techniques
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From startups to global enterprises, we ’ re privileged to support teams of all capabilities in solving complex challenges through innovation. By equipping organizations with the right tools, mindset, and strategies, we help them foster creativity, drive meaningful change, and stay ahead in an ever-evolving world.
We operate with a high energy, action oriented approach to make sure you walk away with tangible outcomes. Together, let’ s shape a future that truly benefits everyone. Looking for a bespoke program? Let' s connect! Email us via info@designthinkersacademy.com.