Introduction The aim of this Study Trip is to offer ‘hands-on’ learning experience based on the Design Thinking methodology and approach to help participants discover, understand and be inspired by various cases of Retail, Product and Business Model innovation. Design Thinking has emerged as a strong problem solving methodology spreading to different areas of service innovation. Design Thinking is based on a sprint approach of diverging and converging moments of Research, Design, Prototype and Implementing. This approach helps teams to create innovation by always keeping the final customers at the center of the process, in order to understand their context, actions and situations. To achieve this we designed a specific program of 5 days offering masterclasses, venue visits, innovation cases and practical exercises that will help participants to learn the basic knowledge of Design Thinking and to create new innovative concepts using all the information and inspiration collected. Some of the problem statements we will face during this Study Trip are: • How can I build unique store concept and customer experience that inspire future purchases? • How can I explore other business models that can help to differentiate themselves? • How can I create new products which answers my customers’ needs?
DESIGN THINKING INNOVATION IN RETAIL STUDY TRIP
The specific deliverables of the Study Trip will be: • Training materials, key learnings and insights from the trip; • Customer Journey Map (retailer-specific); • Recommendation for new product development and concept innovation (depending on problem statement) to implement when they return and tips on how to execute the ideas (retailer-specific).
September 2017
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