Course Brochure '25
Course Brochure '25
“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
Immersive DT Bootcamp for Professional Innovators
*AI Included
Hello, we're DesignThinkers, but you can call us "DT"
Design Thinking is a widely recognised framework to development innovative and relevant solutions for complex challenges. It is a hands-on method and mindset with emphasis on teamwork and iterative learning through continuous end-user and stakeholder involvement.
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions. Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the everevolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Now, let's get started!
Now, let's get started. Table of Contents
Why choose us?
Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Take a look at all the key learning objectives, topics covered, practical applications, and detailed course structure of the upcoming training.
Find out if this training matches your learning journey, which tools will be used, and practical details such as location & pricing.
What are the expected learning outcomes and their benefits. You will receive an official certificate, toolkit & exclusive access to our L&D library.
page 15 We' re happy to help you on your professional learning path! Aside from our courses, we offer bespoke programs. Contact us for more info.
Participant Profile
Working professionals and field experts
…looking to understand their customers and users, and who want to gain confidence in using Design Thinking to do so.
NGO's and Government workers
…who want to understand their audience' s needs and create impactful solutions for the public.
Executive or decision makers
...looking to strengthen their ability to lead innovation and enhance the organization’ s innovation capability
Freelancers and consultants
…who want to understand the needs and behaviour of their target groups, and how to help them kickstart innovation.
Bootcamp for Professional Innovators
Learn from internationally recognized and highly experienced Service Design & Design Thinking practitioners in this high-intensity 5-day course. Under the guidance of our seasoned facilitators, familiarize yourself with the divergent/convergent model of the Double Diamond, explore the latest AI integrations shaping innovation, and solidify your new Design Thinking mindset by practicing on a real-life project during this transformative week. Recognized as one of the best in Europe, this bootcamp is your gateway to becoming a top-tier design thinker.
"This training was engaging and hands-on, encouraging creative thinking, collaboration, and a holistic approach to problem-solving. "
Inês Santos, ABN AMRO Bank
Capabilities:
Explore the path of the Double Diamond: from Discover, to Define, to Design, and to Deliver. Along the way, you will be incorporating various skills and tools according to the different phases, such as Research, Stakeholder Mapping and Persona Building (Discover phase), and how to process feedback iteratively (Deliver phase). Moreover, you will learn from real experts in the field who will deliver a masterclass and provide coaching everyday. The program also includes the latest AI integrations to enhance innovation processes and outcomes.
5-Day Immersive DT Bootcamp for Professional Innovators Programme
Stakeholder Mapping Research
& Persona
Customer Journey AI Prompting
Framing & Reframing Ideation
We craft with a Designer's Mindset
We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.
The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.
CONNECTIONS & RELATIONSHIPS
People-centered Communicate Co-create Iterate
Systemic Design integrates human-centered design and Systems Thinking, bringing awareness to the holistic complex systems solutions are being developed in. The approach provides support in increasing end-user and planetary awareness from A to Z while leaving space for iteration and value exchange amongst stakeholders.
How Design Thinking differs from Traditional Design
Innovation teams often struggle with biases and entrenched behaviors. Forbes and Harvard Business Review note that traditional design' s linear process too often leads to rigid solutions. Over the last decade, Design Thinking has evolved to focus more on tangible outcomes and 'doing, ' emphasizing empathy, user feedback, and continuous refinement for innovative, user-centered results. Forbes highlights its role in customer-centric approaches and digital transformation, while Harvard Business Review shows that design-led companies significantly outperform others. Design Thinking offers greater adaptability and innovation.
Avoid Failure Thinking & Planning
Rigorous Analysis
Focus on Solutions
Giving the right answers
Periodic
Telling
Getting it right first time
Certainty is Key
Subject Experts
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Traditional Thinking
Aware of Failure Doing Rigorous Prototyping
Focus
on Human value
Asking the right questions
Continuous (iterate)
Showing
Iteration is key
Embrace Ambiguity Process Experts
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Design Thinking
Persona Card
20-45 minutes
Individual or in groups
Sticky notes, sharpies
Idea Brainwriting Tool Service Scenario Map
Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.
Customer Journey Map
45-60 minutes
Core team
Sticky notes, sharpies
Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.
10-30 minutes
+4 people
Sticky notes, sharpies
The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.
AI Prompting
5-15 minutes
Core team
Laptop or phone
Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations.
20-60 minutes
Core team
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas.
Stakeholder Map
30 minutes
Core team
Sticky notes, sharpies
Stakeholder analysis is a key part of stakeholder management. When dealing with a challenge many internal and external actors have an effect on how a new service is developed and launched. Use the information to assess how the interests of those stakeholders should be addressed in your project.
Mindsetter | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Mindsetter | Not a Banana
Start having the whole group walk around in the room. Whenever you see an object, point at it and give it a name that has nothing to do with it. (When you see a table, you call it a cat). When everyone understands, speed up the space. Stop for a while and share finding. Do people use association to connect words and objects?
Mindsetter | Step Clap Tap
Make groups of 2. Let the two group members facing each other and take turns counting to 3 together. As soon as the group gets the hang of counting, switch one number for a gesture, such as a step, a clap or a tap. This mind setter engages the brain and often results in a relaxed atmosphere and loads of laughs.
Mindsetter | Sheep Shed
-15 minutes
people No material needed
Make groups of 3. One person is the ‘sheep’ and stands in the middle. The other two are the shed and cover the sheep with their hands making a roof. There is one person tells the sheep to try to find another shed and the shepherd becomes a sheep too. The person standing alone is the new shepherd.
Mindsetter | Dolphin Show Mindsetter | 5 Changes
Make a circle and send one person out of the room. Decide who in the circle is the leader. The person who left the room at the beginning of the exercise may now come back and stand in the middle of the circle. The leader will start with gestures and everyone follows the leader. The person in the middle has to guess who the leader is.
Make pairs. Observe each other for 30 seconds. Turn around with your backs toward each other. Change 1 thing about your appearance. Turn around and identify the change. The second time, change 2 things about your appearance. Turn around again. Repeat a third time.
Outcomes & Objectives
Basics & Applications
What to expect Learning Outcomes
High-energy Training
Learning-by-Doing DT Toolkit & Certificate
Learning from internationally recognized facilitators
Multiple expert masterclasses
Did you know?
All our alumni gain unlimited access to our exclusive online L&D Library.
Human-Centred Mindset
Experience with DT Tools
Double Diamond
Ideation & Prototyping (*AI)
Validation & Iteration
Persuasive Selling
What's Included?
Your ticket includes a daily healthy lunch, snacks, beverages, course materials for personal use, and an official DTA certificate upon completion.
"This training was engaging and hands-on, encouraging creative thinking, collaboration, and a holistic approach to problem-solving. "
Inês Santos, ABN AMRO Bank
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and
engaging experience that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks, Innovation Lead
Dimitra Tsertou, Design Lead Adela Cristea, Leadership Expert
Marzia Arico, PhD Design Leadership
Joey Piliero, Senior Facilitator
Els Dragt, Trend Researcher
Jeroen v/d Weide, Sernio Facilitator
Ilana v/d Boel, Assocate Partner
Certification
We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).
'I have participated in at least 15 courses on
soft skills in the past 20 years of my career, but
the course of DTA stands out as the best. '
Javier
Millan,
Pictet & Cie SA
Sanchez
Banque
Price list*
What we provide
An
innovation aware organisa Culture
Bringing together capab content, employees and learn to adopt a designer and identify solutions, w and proactively solving c
Capability
An innovation ready team
Through (on-the-job) han training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.
Culture
Capability
Content
Stepping stones for innovation
Your Bespoke Learning Journey
We help you navigate through a diverse array of customized routes, integrating both content and capability services and ensuring a bespoke approach to meet your unique needs and unlock your potential.
and find your bespoke route. We explore stepping stones together,
Book a call
Other courses that may interest you
Immersive DT
Bootcamp for Professional Innovators* (AI)
Learn from highly experienced Service Design & Design Thinking practitioners by Masterclasses and experiencing DT with a real case.
Creative Facilitation Course*(AI)
Storytelling for Impact Course
Systems Thinking for Positive Transformation Future Leadership Skills Course
Master Facilitation by enhancing your skills with advanced techniques and refine your style to effectively guide groups, focusing on People, Structure, and Outcome.
Build confidence and master storytelling techniques to gain buyin and foster engagement with stakeholders through effective presentations and data utilization.
Join our Systems Thinking Course to understand the influence of your environment and learn how to influence factors to stimulate innovation and change.
Gain essential skills to being an effective leader of the future while learning to confidently guide your organization through disruptive and dynamic environments. * includes latest AI techniques
Get in touch via Whatsapp for questions big or small.
Some companies we're proud to team up with
See all cases
From startups to global enterprises, we ’ re privileged to support teams of all capabilities in solving complex challenges through innovation. By equipping organizations with the right tools, mindset, and strategies, we help them foster creativity, drive meaningful change, and stay ahead in an ever-evolving world.
We operate with a high energy, action oriented approach to make sure you walk away with tangible outcomes. Together, let’ s shape a future that truly benefits everyone. Looking for a bespoke program? Let' s connect! Email us via info@designthinkersacademy.com.