Course Brochure '25
“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
DT Employee Experience Training
Hello, we're DesignThinkers, but you can call us "DT"
We’ re not your every day agency we ’ re your strategic ally, actively propelling change and making a lasting impact. We envision a society where we strive to be more relevant and responsive to one another. With a rich legacy spanning over 20 years in the industry, operating across 25 countries, and boasting a team of over 150 human-centric design professionals from various domains, we bring unparalleled industry expertise to the table. We’ re dedicated to nurturing organizations to become truly futureproof and agile, providing the tools to identify valuable opportunities and nurture valuable solutions.
Our worldwide team combines global reach with invaluable local expertise, working for clients such as L’Oréal, Coca-Cola, Rainforest Alliance, ING, Michelin, PwC, Salesforce, Emirates NBD, Bloomberg Philanthropies, and Rockwool. As we build upon your organization’ s foundation, we support motivated, innovation-ready teams and foster essential connections.
Now, let's get started!
Now, let's get started. Table of Contents
Why choose us?
Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Take a look at all the key learning objectives, topics covered, practical applications, and detailed course structure of the upcoming training.
Find out if this training matches your learning journey, which tools will be used, and practical details such as location & pricing.
What are the expected learning outcomes and their benefits. You will receive an official certificate, toolkit & exclusive access to our L&D library.
page 15 We' re happy to help you on your professional learning path! Aside from our courses, we offer bespoke programs. Contact us for more info.
Design Thinking Employee Experience
The role of the People function has never been more crucial and exciting, especially as we lead the design of a future of work that is inclusive, engaging, and super-charged by ethical AI. But are we, People professionals (formerly known as HR), equipped with the skills and knowledge required to take on this huge responsibility? Our high-energy 2-Day Employee Experience Design Thinking Course will arm you with an essential toolkit on integrating Design Thinking, Systems Thinking and AI principles to solve relevant Employee Experience challenges.
"If you want to drive change with new ideas within corporate landscapes... this course is super powerful. "
Deploying successful strategies for employee experience (EX) can generate significant benefits for your organization, including improved business outcomes, increased employee satisfaction, and enhanced innovation. If you want to win outside, you should start inside. As we all know, the success of a company is defined by the customer experience (CX), but the customer experience is delivered by your employees. This Course will bring you the latest insights and best practices within the realm of EX.
Capabilities:
Gijs de Vries, ServiceNow
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2-Day Design Employee Experience
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Programme
Day one
Problem Space
09:30 Kick-off
Introduction to Employee Experience & Design Thinking Methodology & cases
EX Scan
12:30 Lunch break
Double Diamond & Methodology
Solution Space
Research Guidelines
Assumption & Fact Mapping
09:00 Kick-off
Reframing Problem Statement (*AI)
Opportunity Areas
Ideation & Personal Projects
12:30 Lunch break
Employee Journey Mapping
Integrating AI
ABC Avalanche Analogy Nature Criminal in You
EX Challenge
Exploring Opportunity Areas (*AI)
Wrap-up day 1 & Reflection round
13:30 Design Research 18:00 End
Stakeholder Mapping
EX Persona Card & Empathy Map
Problem Statement & Reflection Exercise
Service Scenario & Prototyping (*AI)
Rapid validation
Pitching & Persuasive
Selling
18:00 End 17:30 Certification & Drinks
Brainwriting
Service Scenario & Lego's
Field testing Integrating AI
Dragon's Den
Enough about us, who are you?
A manager or team leader Head of Employee Experience
who wants to discover how Design Thinking can unlock employee engagement.
seeking to design the future of work and shape a creative environment for your employees.
An HR, IT, or comms professional People & Culture Managers
seeking to develop and integrate cuttingedge creative practices into their employee journey processes and culture. looking for new tools to structure their employee journey and collaboration processes.
Stakeholder Mapping Research
& Persona
Customer Journey AI Prompting
Framing & Reframing Ideation
Persona Card
20-45 minutes
Individual or in groups
Sticky notes, sharpies
Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.
Customer Journey Map
45-60 minutes
Core team
Sticky notes, sharpies
Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.
Idea Brainwriting Tool Service Scenario Map
+4 people
Sticky notes, sharpies
The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.
20-60 minutes
Core team
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas. 10-30 minutes
AI Prompting
5-15 minutes
Core team
Laptop or phone
Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations.
Mindsetters | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Mindsetter | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Mindsetter | Not a Banana
Start having the whole group walk around in the room. Whenever you see an object, point at it and give it a name that has nothing to do with it. (When you see a table, you call it a cat). When everyone understands, speed up the space. Stop for a while and share finding. Do people use association to connect words and objects?
Mindsetter | Step Clap Tap
Mindsetter | Sheep Shed
-10 minutes 2-20 people 10-15 minutes +20 people
No material needed
Make groups of 2 Let the two group members facing each other and take turns counting to 3 together. As soon as the group gets the hang of counting, switch one number for a gesture, such as a step, a clap or a tap. This mind setter engages the brain and often results in a relaxed atmosphere and loads of laughs.
No material needed
Make groups of 3. One person is the ‘sheep’ and stands in the middle. The other two are the shed and cover the sheep with their hands making a roof. There is one person tells the sheep to try to find another shed and the shepherd becomes a sheep too. The person standing alone is the new shepherd.
Mindsetter | Dolphin Show Mindsetter | 5 Changes
Make a circle and send one person out of the room.
Decide who in the circle is the leader. The person who left the room at the beginning of the exercise may now come back and stand in the middle of the circle. The leader will start with gestures and everyone follows the leader. The person in the middle has to guess who the leader is.
Make pairs. Observe each other for 30 seconds. Turn around with your backs toward each other. Change 1 thing about your appearance. Turn around and identify the change. The second time, change 2 things about your appearance. Turn around again. Repeat a third time.
Outcomes & Objectives
What to expect Learning Outcomes
Did
Mindsetters & Energizers
Disturbance Types
What's Included?
We craft with a Designer's Mindset
We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.
The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.
CONNECTIONS & RELATIONSHIPS
People-centered Communicate Co-create Iterate
Systemic Design integrates human-centered design and Systems Thinking, bringing awareness to the holistic complex systems solutions are being developed in. The approach provides support in increasing end-user and planetary awareness from A to Z while leaving space for iteration and value exchange amongst stakeholders.
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and engaging experience
that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks
Dimitra Tsertou Adela Cristea
Christina Lennartz
Joey Piliero Marjo Staring
Jeroen v/d Weide
Tim Schuurman
Ilana v/d Boel
Certification
We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).
'
Ihaveparticipatedinatleast
softskillsinthepast
15 courseson
20 yearsofmycareer, but
thecourseofDTAstandsoutasthebest
. '
Javier Sanchez Millan, Banque Pictet & Cie SA
Pricelist*
Whatwe provide
Culture
An
innovation aware organisa
Bringing together capab content, employees and learn to adopt a designer and identify solutions, w and proactively solving c
Capability
An innovation ready team
Through (on-the-job) han training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.
Culture
Capability
Content
Steppingstones forinnovation
YourPersonal LearningJourney
We help you navigate through a diverse array of customized routes, integrating both content and capability services and ensuring a bespoke approach to meet your unique needs and unlock your potential.
and find your bespoke route. We explore stepping stones together,
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Facilitation is key in running successful Design Thinking workshop sessions. Creating a space and an environment in which people feel confident and can be creative in is the key responsibility of the Facilitator. Throughout the course you will be challenged to work in small teams to practice all aspects of facilitating a workshop.
You will be using Design Thinking tools* such as Stakeholder Mapping, Customer Journey Mapping and Prototyping, the focus will be on your personal facilitation skills of designing and facilitating Design Thinking workshops. AI included.