“Our experts will guide you through a structured approach and establish a new way of working to sustain innovation. ”
2-Day Design Thinking Fundamentals
Hello, we're DesignThinkers, but you can call us "DT"
Design Thinking is a widely recognised framework to development innovative and relevant solutions for complex challenges. It is a hands-on method and mindset with emphasis on teamwork and iterative learning through continuous end-user and stakeholder involvement.
Our goal is to unlock your challenges and create lasting impact. With our practical approach, we empower you to lead change, providing the tools to identify beneficial opportunities and nurture valuable solutions. Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the everevolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Now, let's get started!
Now, let's get started. Table of Contents
Why choose us?
Our worldwide team combines global reach with invaluable local expertise, strategically assembling professionals to train, guide, and develop your team and organization, ensuring you thrive in the ever-evolving landscape. With over 25 years of experience, we bring leading-edge expertise from Europe to drive meaningful change and create lasting impact.
Take a look at all the key learning objectives, topics covered, practical applications, and detailed course structure of the upcoming training.
Find out if this training matches your learning journey, which tools will be used, and practical details such as location & pricing.
What are the expected learning outcomes and their benefits. You will receive an official certificate, toolkit & exclusive access to our L&D library.
page 15 We' re happy to help you on your professional learning path! Aside from our courses, we offer bespoke programs. Contact us for more info.
"
2 days of 8 hours Involvement See full Calendar Dates Location DT Amsterdam Studio or Online
Perfect course to refresh how important customer-centricity is and how to put it into action. "
Giovanni di Russo, Coca-Cola HBC
Capabilities: English or Dutch
Customer Centricity
You' re new to Design Thinking and eager to learn how to apply it effectively. The Design Thinking Fundamentals course is your starting point to explore the core principles, key tools, and mindset needed to tackle complex challenges. How do you truly understand your endusers? How can you create innovative solutions that meet their needs? This hands-on course equips you with the skills and confidence to apply Design Thinking to real-world challenges through collaboration and expert guidance.
2-Day Design Thinking Fundamentals
*AI included
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Design Thinking isn’t just a process. It’ s a mindset that helps you navigate complexity and create solutions that truly resonate with users. Many recognize its value, but applying it effectively is where real impact happens.
Guided by our expert facilitators, this course gives you hands-on experience with essential tools like Stakeholder Mapping, Personas, and Prototyping, helping you move from theory to action. Working in diverse teams, you ’ll uncover real needs, align stakeholders, and develop solutions that make a real difference. Additionally, this course will show you how to apply AI tools to the DT process.
Programme 2-Day Design Thinking Fundamentals
Day one Day two
Problem Space
09:30 Kick-off
Introduction to Design Thinking Methodology & cases
Present team-specific challenge
Stakeholder Mapping Research Guidelines
Design Research
Solution Space
09:00 Kick-off
Design Phase: Ideation
Brainstorm Techniques
ABC Avalanche
Prototyping and Validaton
Priority Mapping Service Scenarios
Prototyping
*Integrating AI in brainstorm techniques
Discover Phase: Briefing and Research
Define Pase: Reframing and Opportunity Areas
*Using AI in research
Wrap-up day 1 & Reflection round
Stakeholder Map & Persona Problem Statement
Customer Journey Map
Opportunity Areas & Reflection Methods
Deliver Phase
Pitching
Wrap-up day 2 & Reflection round
12:30 Lunch break 18:00 End 17:30 Certification & Drinks
Testing & Validation
Iteration
Persuasive Selling
Now-Next-Future Personal Action Plan
Participant Profile
Working professionals and field experts
…looking to understand their customers and users, and who want to gain confidence in using Design Thinking to do so.
NGO's and Government workers
…who want to understand their audience' s needs and create impactful solutions for the public.
Executives or decision makers
...looking to strengthen their ability to lead innovation and enhance the organization’ s innovation capability.
Freelancers and consultants
…who want to understand the needs and behaviour of their target groups, and how to help them kickstart innovation.
Our tools for growth
Stakeholder Mapping Personas
Customer Journey Mapping Service Scenarios
Prototyping
Persona Card
20-45 minutes
Individual or in groups
Sticky notes, sharpies
Personas are used to define who are the customers you are trying to help with their specific problems. They can provide a range of different perspectives on a service, allowing your team to define and engage the different interest groups that may exist within your target segment.
Customer Journey Map
45-60 minutes
Core team
Sticky notes, sharpies
Creating a Customer Journey Map builds empathy by focusing on the present journey of the customer. At its best, this is a continuous activity to plot information about why your customers do what they do and how they experience interacting with organizations and/or services through different touch points.
Idea Brainwriting Tool Service Scenario Map
+4 people
Sticky notes, sharpies
The Idea Brainwriting Tool is a simple and direct tool to start co-creating new ideas in a team. It pushes everyone to contribute in enriching and making ideas more detailed. Everyone in the group works on each other' s ideas by adding, eliminating, replacing and finetuning each idea.
20-60 minutes
Core team
Sticky notes, sharpies
The Service Scenario Map is a tool which will help you visualize the steps and actions your persona takes when using the service or product of your company. It is a visualization of the user experience, using the service designed based on the ideated ideas. 10-30 minutes
AI Prompting
5-15 minutes
Core team
Laptop or phone
Support your process by using AI for the different stages of the Double Diamond. Prompt AI to generate 5 ideas on your problem statement, present your persona to AI and ask your research questions pretending they embody the persona, or make a prompt to enrich your Customer Journey Map by simulating different situations.
Mindsetters | Hands-free
Make pairs. There is going to be a competition making paper airplanes. Let everyone put their dominant hand in their pocket. Give the participants 5 minutes to make a paper airplane; Let everyone throw their plane from behind a common line. For throwing they can use their dominant hand.
Outcomes & Objectives
What to expect Learning Outcomes
Human-Centred Mindset
Experience with DT Tools Double Diamond
Ideation & Prototyping (*AI)
Validation & Iteration
Did you know?
All our alumni gain unlimited access to our exclusive online L&D Library.
What's Included?
Your ticket includes a daily healthy lunch, snacks, beverages, course materials for personal use, and an official DTA certificate upon completion.
We craft with a Designer's Mindset
We base our approach on the Double Diamond, developed by the UK Design Council. This is a visual model frequently used to describe a process flow of design and innovation.
The first Diamond focuses on problem finding while the second Diamond provides the tools and mindset for generating value increasing solutions.
CONNECTIONS & RELATIONSHIPS
People-centered Communicate Co-create Iterate
Systemic Design integrates human-centered design and Systems Thinking, bringing awareness to the holistic complex systems solutions are being developed in. The approach provides support in increasing end-user and planetary awareness from A to Z while leaving space for iteration and value exchange amongst stakeholders.
Meet some of our Facilitators
Our coaches and facilitators are all subject matter experts in the field of Human-Centred Design, and have extensive experience in providing project assistance and trainings in Design Thinking. You can find all of our coaches and facilitators on our website.
About what we do Expertise
We focus on creating value for people as the most effective way to drive project success and inspire.
"A
refreshing and engaging experience
that went beyond my expectations."
Tupo Muocha, UNICEF
Our worldwide team combines global reach with invaluable local expertise. We approach every challenge from the user ’ s perspective. We focus on creating value for people as the most effective way to drive project success and inspire growth for our clients’ businesses and organisations. inspire growth for our clients’ businesses and organisations. inspire growth for our clients.
Elmo Diederiks
Dimitra Tsertou Adela Cristea
Christina Lennartz
Joey Piliero Marjo Staring
Jeroen v/d Weide
Tim Schuurman
Ilana v/d Boel
Certification
We value quality! DesignThinkers is accredited by the Dutch Council for Training and Education, underscoring our commitment to delivering high-quality education and training experiences globally. This accreditation is a testament to our unwavering commitment to delivering high-quality education and training experiences to our global community.
After the successful completion of one of our courses, participants are awarded with a DesignThinkers Academy Certificate. All tools and materials will be available after the course in our Learn & Develop Library (accessible to alumni only).
'I have participated in at least 15 courses on
soft skills in the past 20 years of my career, but
the course of DTA stands out as the best. '
Javier Sanchez Millan,
Pictet & Cie SA
Banque
Price list*
What we provide
Culture
An innovation aware organisa
Bringing together capab content, employees and learn to adopt a designer and identify solutions, w and proactively solving c
Capability
An innovation ready team
Through (on-the-job) han training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.
Culture
Capability
Content
What we provide
Culture
An
innovationaware organisation
Bringing together capability and content, employees and stakeholders learn to adopt a designer' s mindset and identify solutions, while spotting and proactively solving challenges.
Capability
An innovationready team
Through (on-the-job) hands-on training and coaching, we empower your team to adopt a solutionoriented mindset, preparing the team for innovation.
Content
Relevant results
We provide a valuable and viable solution to your challenge, with sprint results delivered in a visual format to validate with costumers and key stakeholders.
Culture
Capability
Content
Stepping stones for innovation
Your Bespoke Learning Journey
We help you navigate through a diverse array of customized routes, integrating both content and capability services and ensuring a bespoke approach to meet your unique needs and unlock your potential.
and find your bespoke route. We explore stepping stones together,
Book a call
Other courses that may interest you
Immersive DT
Bootcamp for Professional Innovators* (AI)
Learn from highly experienced Service Design & Design Thinking practitioners by Masterclasses and experiencing DT with a real case.
Creative Facilitation Course*(AI)
Storytelling for Impact Course
Systems Thinking for Positive Transformation Future Leadership Skills Course
Master Facilitation by enhancing your skills with advanced techniques and refine your style to effectively guide groups, focusing on People, Structure, and Outcome.
Build confidence and master storytelling techniques to gain buyin and foster engagement with stakeholders through effective presentations and data utilization.
Join our Systems Thinking Course to understand the influence of your environment and learn how to influence factors to stimulate innovation and change.
Gain essential skills to being an effective leader of the future while learning to confidently guide your organization through disruptive and dynamic environments. * includes latest AI techniques
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Some companies we're proud to team up with
See all cases
From startups to global enterprises, we ’ re privileged to support teams of all capabilities in solving complex challenges through innovation. By equipping organizations with the right tools, mindset, and strategies, we help them foster creativity, drive meaningful change, and stay ahead in an ever-evolving world.
We operate with a high energy, action oriented approach to make sure you walk away with tangible outcomes. Together, let’ s shape a future that truly benefits everyone. Looking for a bespoke program? Let' s connect! Email us via info@designthinkersacademy.com.