Delta Capita Brand Booklet

Our Brand Identity

deltacapita.com

Our Story and

Our offerings Founded in 2010, Delta Capita (DC) now employs expert practitioners globally across 10 sites, DC consists of three core streams that deliver high expertise, business-critical technology, and managed services that, until now, have largely been performed by dedicated in-house teams.

Wrexham Dublin New York

London

Frankfurt Amsterdam

Warsaw Pune

Dubai Bangalore Kuala Lumpur

Manila Singapore Sydney

Central to Delta Capita is the concept of “Reinventing the Financial Service Value Chain”. We help our clients challenge their operating model and deliver it in a new way, reducing their costs and improving their process and technology by moving them away from their existing propriety models towards mutualised managed services.

CONSULTING Our end-to-end consulting and solutions model is backed up by high-quality insights from proven industry experts.

Our compliance-friendly solution areas include: ▶ Strategy ▶ Digital ▶ Cost transformation ▶ Regulatory optimisation ▶ Cyber ▶ Data science and analytics

MANAGED SERVICES We offer our clients the opportunity to enhance their delivery capabilities whilst reducing their fixed costs. ▶ Client Lifecyle Management – An end-to-end service focused on improving the full client lifecycle through a better customer experience, seamless integrations with other processes, and substituting more efficient practices. ▶ Structured Retail Products – Our specialist technology is reduce the strain on resources and increase benefit from industry standards and mutualisation for product issuers. ▶ Post Trade – We offer a full suite of validation, settlement, and other trade lifecycle services across all asset classes to streamline functions and reduce costs. ▶ Pricing & Risk – Our clients can also take advantage of front office solutions, including multi-tenant trade capture and pricing and risk management across all asset classes.

TECHNOLOGY We bring a combination of our own proprietary technology, key partnership technology and the resources of our parent company, Prytek, where we operate as their financial services arm.

Prytek, a multinational corporation headquartered in Singapore, focuses on technology investments and operations-as-a-service companies, with a $300m diverse portfolio across fintech, edutech, artificial intelligence, martech, cyber security and human resources.

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CONSULTING

MANAGED SERVICES

TECHNOLOGY

Reinvention is about making improvements to something by looking at it in a different or new way, and this is what we do for our financial services clients. We help them challenge their operating model and deliver it in a new way.

At Delta Capita we help our clients reduce costs and improve process and technology by moving them away from their existing propriety models towards mutualised managed services, enabling our clients to create stronger operations and more sustainable, compliance-ready business.

Delta Capita is a trusted partner for a more efficient, effective and secure financial services value chain.

The Financial Services value chain consists of all the activities an organisation undertakes categorised into strategically relevant groupings. Categorisation allows for the analysis of competitive advantage provided to the organisation by each activity along the chain.

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CI Design Elements or

Graphics Reinventing the Financial Services Value Chain

Brand Strapline (Vision) Reinventing the Financial Services Value Chain

Brand Positioning Model

Brand Promise Trusted partner delivering a more efficient, effective and secure Financial Services Value Chain.

Mission Our mission is to become the preferred partner providing mutualised services for financial institutions.

Tone of Voice Trusted, secure, credible, authoritative, customer-centric, knowledgeable.

Positioning Statement Providing a Business Operating Platform-as-a-Service (BO PaaS) for the Financial Services Industry.

Delta Capita delivers mission critical services, leveraging a unique combination of recognised industry experts, proprietary technology, and capital. credibility - running mission critical services for banks and otehr financial institutions over years, experienced team - recognised industry pros proprietary tech - influence, direct and control the tech that underpins services capital - the ability to co-invest with clients - differentiator 3 Key Benefits Powerwered by expertise, experience, exceptional technology and capital Skilled problem solving ► Operational cost reduction ► Reliable, accountable experts with integrity ►

CSR

Corporate Social Responsibility Sustainability is at the forefront of our business operations and brand values. We look to implement sustainable practices throughout our business lines and make sustainability part of our DC Values. We believe that proactively embedding sustainability into our commercial goals ensures we can continue to grow and succeed in the future as a leading global managed services, technology solutions and consulting provider.

We also commit to a ‘net positive’ mindset. This means going beyond net-zero emissions to take CO2 out of the atmosphere, helping repair and regenerate our planet.

At Delta Capita, we are committed to being a socially responsible company and engage actively with our staff on Sustainability. Today we are happy to announce the launch of our new Green Employee Benefit scheme! This is made up of two standalone schemes: 1. Cycle to Work Scheme 2. 1 Day of Annual PTO for Volunteering As we look to establish sustainability at the forefront of our brand and culture as a company, we believe installing the schemes and giving our employees an opportunity to further their impact on the world will lead to more sustained and rewarding growth.

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body copy in emailers as a universal web-safe font.

Body content - Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Web-safe alternative - Arial Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()

elegant look, ensuring that text is clearly legible while

USAGE: The Gotham typeface has been chosen for its clean and Arial Regular should be used as a supporting typeface for

the recognition and recall of the Delta Capita identity.

Aktiv Grotesk should be used for all Headings and Subheadings.

1234567890!@#$%^&*()

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ Headings - Aktiv Grotesk Medium

maintaining a

contemporary look and feel.

APPLICATION: Consistent application of one typeface will improve

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Logo

Delta Capita is the core brand identity and uses a structured sans-serif font.

It enforces a solid trustworthy look and ensures optimum legibility.

The magenta triangle is combined above the dot in the “i”, which gives a subliminal message of innovation and reinvention to a refined state of being.

Application

Use only approved artwork when reproducing the logo.

Usage

The primary version is the horizontal word mark “Delta Capita”. The mark uses the Delta Capita primary colour palette.

Secondary Against darker backgrounds, ideally on the Delta Capita navy blue.

Clear Space The Delta Capita logo should always have generous clear space around the logo to create maximum impact.

The Delta Capita logo should always be proportionally scaled.

The Delta Capita logo should always be clearly visible and legible.

The Delta Capita logo should not be smaller than 10mm high in ratio and width. The Delta Capita logo does not have a maximum reproduction size.

White Out On dark backgrounds where only one colour is allowed.

Black

Grey

Delta Blue

Mid Blue

Single Colour Variations Use the monochrome version only when printing one colour. Only use the colours from the Delta Capita colour palette and black can be used for one colour prints if navy is not possible when designing merchandise.

Reinventing the financial services value chain