DeLeon Realty Strategic Selling Home Guide

3519 MURDOCH DRIVE Palo Alto

SOLD FOR

$3,130,000

L I S T E D F O R $1,98 8, 0 0 0

3%

T O TA L C O M M I S S I O N

T H E D E L E O N A D VA N TA G E AD D IT IO N A L SAVI NG S FO R O U R C L I E NT S

3%

C O M M ISS ION D E L E ON LIS TIN G SIDE

DELEO N LIST ING

3%

0%

C O MMISSION DELEO N BU Y ING SIDE

T OTA L CO MMISSIO N

(2.5% SAV INGS FOR SELLER) *

When the buyer of your home is represented by a DeLeon agent, or is without an agent entirely, we will waive 100% of the buyers’ side commission - saving you 2.5%* in commission.

In the best interests of our clients, DeLeon Realty has implemented a company-wide policy to remove double-sided commissions.

Since its inception in 2017, this program has saved our sellers more than $14 million in commission.

For terms and conditions, please visit DeLeonRealty.com *NOTE: Commissions vary from agent to agent and should be negotiated based on the level of marketing and service provided by the agent.

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D E L E O N C O M P L I M E N TA R Y S E R V I C E S : DESIGN & HOME PREPAR ATION

CUSTOM MARKETING

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Dedicated interior designer

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Custom 12-page home brochure

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Staging (furniture rental, delivery, set up, de-staging) with no additional fees

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Multiple, full-page newspaper ads

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Custom home website with 3D virtual tour and narrated video

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Online and social media marketing campaigns

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Professional architectural photography

CONTRACT & LEGAL ASSISTANCE

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Ad in The DeLeon Insight real estate magazine

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Strategic contract negotiations, transaction coordination, and escrow management

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Extensive marketing to international buyers

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Real estate attorney provided to review disclosures and answer tax-related questions

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Property inspection and pest inspection

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Full 8-hour day of work by field coordinator and their assistant

D E L E O N R E A LT Y C A N T R A N S F O R M Y O U R H O M E

WE DON’T JUST GET

G R E AT L I S T I N G S . . .

WE MAKE G R E AT L I S T I N G S .

D E D I C AT E D D E S I G N E R THROUGHOUT THE ENTIRE PROCESS Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.

A D V A N TA G E O U S P R I C I N G F R O M P R E F E R R E D V E N D O R S Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way.

There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.

​​“... transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!” - Jackie L.

F U L L 8 - H O U R D AY O F W O R K B Y F I E L D C O O R D I N AT O R & T H E I R A S S I S TA N T Our field coordinator, who is an experienced handyman, along with an assistant will dedicate a full 8-hour day to your property at no charge. Services include a multi-point, pre-inspection checklist, so simple items can be addressed before the buyers arrive.

C O M P L I M E N TA R Y P R O P E R T Y A N D P E S T I N S P E C T I O N S DeLeon Realty will pay for your property inspection, natural hazard disclosure report, and pest inspection, and we will not be reimbursed at closing for these services.

EXPERT GUIDANCE AND SOLUTIONS The DeLeon Team can provide guidance to help simplify both the home preparation process and relocation. Our design coordinators offer solutions to our clients to help them downsize, declutter, move items to storage, and even move into their new home. We have a number of resources, including 1,500 moving crates, that are available to our clients at no additional charge to them.

BEFORE A home listed by DeLeon Realty before our design team made any changes.

AFTER The same home, refreshed and revitalized by the DeLeon Realty design team.

WHEN THE UNEXPECTED HAPPENS,

D E L E O N R E A LT Y H A S Y O U C O V E R E D Here are some examples of how we always look out for our clients’ best interests: AN INHERITED PROPERTY

R E F U S A L T O PAY D E P O S I T

A client selling an inherited property discovered that

Our sellers entered into a non-contingent contract

her departed mother never transferred the home

to sell their property. The next day, the buyers got

into her trust. Ordinarily, a costly probate procedure

cold feet and tried to cancel the transaction, without

would

Realty,

submitting their deposit. The Law Offices drafted a

through the Law Offices of Michael J. Repka (“the

formal demand explaining the buyers’ legal peril and

Law Offices”), saved the day. We filed what is known

the potential for damages that could significantly

as a Heggstad petition, proffering evidence that the

exceed 3% if the buyers refused to make the requisite

mother’s intent was to transfer title of the property to

deposit. As is too common, the buyers’ agent refused

her trust before she passed away. We persuaded the

to cover the cost of an attorney, so the buyers were

judge to sign an order declaring ownership of the

left on their own. Consequently, understanding the

property to be in the mother’s trust. Our client went

potential consequences and the unlevel playing field,

on to sell the property without the delay or cost of

the buyers chose to make the deposit and move

probate, all with no legal fees.

forward with the purchase.

be

required.

However,

DeLeon

A NEIGHBOR’S INFLUENCE

BUYER BACKING OUT IN FINAL HOURS

Our sellers entered into a non-contingent contract to

Our seller entered into a non-contingent contract to

sell their property. During escrow, the buyer decided

sell their property. At the proverbial eleventh hour, and just before the property was scheduled to close escrow, the buyer attempted to cancel the contract. The buyer claimed a condition in the contract was not satisfied and thus, they had a right to cancel the purchase.

The Law Offices represented the seller at mediation, arguing the buyer’s unjustified cancelation resulted in the buyer’s breach of contract. The seller received a favorable six-figure settlement after DeLeon Realty resold the property to another buyer for the same price. The seller was happy the property was sold, and that they paid no legal fees.

to visit the property. During the visit, she was approached by a neighbor the sellers believe had a grudge against them. The neighbor claimed that another neighbor was difficult to live next to because of noise, visitors, criminal activity, etc. The neighbor was a tenant and did not care about sabotaging a sale and ultimately lowering neighborhood property values. The buyer then attempted to cancel the transaction. The Law Offices investigated the matter, discovered indisputable facts to refute the neighbor’s false claims, presented the facts to the buyer, and explained that their request to cancel lacked both factual and legal merit. The buyer then proceeded with closing as scheduled. The sellers were thrilled, and best of all, paid no legal fees.

A TRANSACTION CHANGES DIRECTION Our sellers entered into a non-contingent contract for a property. The day before closing, the buyers said that they refused to close the transaction.

While cases like this represent only a tiny

Subsequently, the sellers decided to rent out the

fraction of our listings, our clients take

property. Irrespective of the fact that DeLeon Realty

comfort knowing that we will be in their

received no commission, the Law Offices continued to represent the sellers at mediation. The Law Offices

corner when they need us. By comparison,

procured a six-figure settlement for the sellers. Thus,

traditional brokerages generally tell their

the sellers walked away with almost all of the buyers’

clients that they need to hire and pay

deposit and no legal fees, unlike the breaching buyers.

an attorney.

M O R E T H A N R E A L E S TAT E ,

WE CARE ABOUT PEOPLE DeLeon Realty owes much of its success over the past 10 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks.

At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL EXPERIENCES for our employees and make MEANINGFUL CONNECTIONS with the community.

A HAPPY TEAM MAKES HAPPY CLIENTS •

Adventurous Annual Company Trips

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Uplifting & Festive Office Activities

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One-of-a-Kind Cultural Events

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Inspiring Team Building Outings

LIFE IS FUN WHEN WORK IS FUN.

“Recently, I had the opportunity to plan an employee ski & snowmobile getaway to Lake Tahoe. Michael and Ken spared no expense to make it a memorable and great experience.” - Jessica Taylor, Office Manager

MAKING A REAL DIFFERENCE The DeLeon Team enjoys giving back to our community and engaging in local events.

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Sponsor of the Palo Alto Weekly Moonlight Run

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Team Volunteer Day at Project WeHOPE in East Palo Alto

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Partnered with the Bill Wilson Center to provide holiday gifts to those in need

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Support for the Menlo Park-Atherton Education Foundation

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School Supply Donations

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Participation in Local Community Events & Humanitarian Efforts

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Donations to the MVLA High School Foundation

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B r o c h u r e d e s i g n e d b y t h e D e L e o n M a r k e t i n g Te a m A r c h i t e c t u r a l P h o t o g r a p h y b y t h e D e L e o n M a r k e t i n g Te a m

DISCLAIMER As prominent members of the real estate community, we respect all pre-existing listing agreements. If your home is currently under a listing contract, please do not construe this publication as a solicitation for that listing. On the other hand, if you have not yet selected a Realtor®, we urge you to consider DeLeon Realty’s resources and design acumen, as demonstrated in this proprietary publication, which was created completely in-house by our talented marketing team.

All consultations are free and without obligation. DeLeon Realty reserves the right to cancel any promotions or offerings contained within this material. Please refer to our website for the latest offerings, which will also be clearly detailed in a listing agreement addendum.

Access to the services described herein begins on the day the listing agreement is signed and ends on the day of closing. In the unlikely event that the house does not sell, the client is not required to reimburse DeLeon Realty for the cost of marketing or other complimentary services listed in this Guide or other marketing materials. However, the client would remain responsible for outside vendor services such as repairs, improvements, moving, storage and cleaning.

Legal services, when needed, are provided through the Law Offices of Michael J. Repka. DeLeon Realty is not a law firm. Likewise, the material in this publication does not constitute a solicitation for legal services nor is it intended to provide legal advice. You should always consult a suitably qualified attorney of your choice regarding any specific legal problem or matter. Nothing in this publication is intended to create an attorney-client relationship.