THE
D E L E O N P L AT I N U M EXPERIENCE DeLeon Platinum is our luxury home division for properties with an anticipated sales price over $8 million. CEO Michael Repka will be dedicated to working directly with you along with his hand-selected team of experts. He will guide you through the home-selling process and assist you with any questions that may arise.
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Work directly with Michael Repka
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More marketing than any other agent or team, guaranteed!
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3 days of home preparation included
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All staging included
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Legal and tax advice included
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Inspection reports included
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Total commission as low as 3%
Please review this guide or schedule a time to meet with us to get all the details.
michael@deleonrealty.com 650.900.7000
DELEONREALTY.COM
1 2 0 E S C A N Y O W AY P O R T O L A VA L L E Y
SOLD FOR
$6,000,000
L I S T E D F O R $ 4,70 0, 0 0 0
3%
T O TA L C O M M I S S I O N
T H E D E L E O N A D VA N TA G E AD D IT IO N A L SAVI NG S FO R O U R C L I E NT S
3%
COMMISSION D EL EO N L IST ING SIDE
DE LE ON LIS TING
3%
0%
COMMISS I O N DELEON B UY I NG S I DE
T OTA L CO MMISSIO N
(2.5% SAV INGS FOR SELLER) *
When the buyer of your home is represented by a DeLeon agent, or is without an agent entirely, we will waive 100% of the buyers’ side commission - saving you 2.5%* in commission. This company-wide policy removes double-sided commissions in the best interests of our clients. Since its inception in 2017, this program has saved our sellers more than $14 million in commission.
For terms and conditions, please visit www.DeLeonRealty.com *NOTE: Commissions vary from agent to agent and should be negotiated based on the level of marketing and service provided by the agent.
DELEONREALTY.COM
S E LL Y O U R H O ME O FF-MA R KE T WI TH N O P REP E XPE NSE S A ND PAY ON LY 3 % C O M MI SSI O N Generally, the best way for sellers to maximize the sales price of their home is by letting us strategically prepare their home, stage it, market it very aggressively and broadly, and invite maximum competition from all buyers and agents. However, some sellers prefer the convenience, privacy, and/or the reduced expenses associated with selling off-market. Similarly, certain sellers prefer to limit their commission expense to only 3% by selling their home directly to buyers, without the added expense of paying a buyer’s agent commission. If you fall into either of these categories, we would be happy to promote your home to our buyers, and to buyers that contact us directly. Under this program, your total commission would be only 3%! While these homes will likely require more prep work for the buyers than one of our traditional listings, we can help the buyer find the right service providers to tailor the property to their taste and needs. And though some other agents or teams encourage off-market sales, they inexplicably charge both sides of the commission! This begs the question: Why limit exposure unless you are, at least, saving commission? We generally don’t recommend that homeowners sell their homes off-market; however, we are the best
choice for sellers if they decide to go this direction. After all, no other agent or team has the market reach, or the discretion, of the DeLeon Team. Plus, saving 2.5% of the commission may make the economics work even if the seller could have gotten a higher price with more exposure.
MAXIMIZE YOUR HOME VA L U E W I T H O U R S E R V I C E S
DeLeon Realty makes your experience as smooth and stress-free as possible while maximizing your home’s sales price. Our robust team of in-house specialists is ready to assist you every step of the way throughout the home-selling process. No one agent or small team can match our resources and combined expertise.
S T EPS T O H OME SE L L I NG 1. MEET OUR TEAM 2. HOME PREPARATION 3. DISCLOSURES 4. CUSTOM MARKETING 5. PRESENT YOUR HOME 6. SOLD!
D E L E O N P L AT I N U M C O M P L I M E N TA R Y S E R V I C E S : DESIGN & HOME PREPARATION
CUSTOM MARKETING
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Dedicated interior designer
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Staging (delivery, set up, de-staging, furniture rental) with no additional fees
TV commercials featuring your listing across multiple channels such as CNN, ESPN, TBS, Bravo, MSNBC, and Fox
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Property inspection and pest inspection
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Custom 24-page home brochure
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Three full 8-hour days of work by our two field coordinators
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Multiple, full-page newspaper ads
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Custom home website with virtual 3D tour and high-end hosted video
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Online and social media marketing campaigns
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Professional architectural photography
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Ad in The DeLeon Insight real estate magazine
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Extensive marketing to international buyers
CONTRACT & LEGAL ASSISTANCE • •
Strategic contract negotiations, transaction coordination, and escrow management Tax and legal services to review disclosures and provide legal counsel for any issues related to the transaction*
* Legal services provided by The Law Offices of Michael J. Repka. See listing agreement for more details and limitations.
D E D I C AT E D D E S I G N E R THROUGHOUT THE ENTIRE PROCESS Your designer will manage your home preparation and unleash your home’s potential value. They will coordinate directly with vendors to prepare your home, which includes scheduling start and end dates for the project, overseeing the work, and making sure the work is appropriately performed. Our designers work extensively with the top staging companies in Silicon Valley and will select the one that best fits your home.
A D V A N TA G E O U S P R I C I N G FROM PREFERRED VENDORS Due to our high volume of listings, we are able to negotiate special pricing with many local vendors. These vendors are familiar with the type of work necessary to bring a home to market in the most cost-effective way. There is no markup or other referral fee from any vendor who works with DeLeon Realty - all savings are passed directly to you.
T H R E E F U L L 8 - H O U R D AY S O F W O R K B Y T W O F I E L D C O O R D I N AT O R S Our field coordinators, who are experienced handymen, will dedicate three full 8-hour days to your property. Services include a multi-point, pre-inspection checklist so simple items can be addressed at no charge before the buyers arrive.
C O M P L I M E N TA R Y I N S P E C T I O N S DeLeon Realty will pay for your property inspection, natural hazards report, and pest inspection, and we will not be reimbursed at closing for these services.
“... transformed our house so that we fell in love with it all over again, and apparently so did potential buyers!” - Jackie L.
BEFORE Home before our design team made any changes.
AFTER Home refreshed and revitalized by our team. Client spent less than $7800 on the kitchen, living, and dining room improvements seen above.
BEFORE Home before our design team made any changes.
AFTER Our design and field coordination team performed all of the work and improvements at no additional charge to the client.
ARCHITECTURAL PHOTOGRAPHY
All of our homes are photographed by a professional photographer who specializes in architectural imagery. Based on our experience, the quality of our photography has had a profound impact on our marketing, as our brochures and ads leave a lasting impression. This is even more important now, with many buyers seeing homes for the first time online.
E X PA N D E D B U Y I N G P O O L Sellers working with DeLeon Realty derive a significant benefit from our high sales volume and unique business structure.
Other brokerages consist of a large number of independent contractor agents operating in silos. These agents rarely share information about potential buyers with agents in the same brokerage. DeLeon Realty is fully integrated – that gives us a considerable advantage. Michael Repka personally handles all DeLeon Realty Platinum listings. This gives Michael the advantage of knowing which buyer-agents have clients looking for similar properties, since those agents have inquired about (or submitted offers on) previous DeLeon listings. Michael’s knowledge of what those buyers want expands the buyer pool for your home exponentially. And while the Multiple Listing Service (“MLS”) is an incredibly powerful tool, its precision can act to the detriment of some sellers. For example, buyers searching for a home in Palo Alto may not be aware of opportunities in Menlo Park, Atherton, or Los Altos because their search parameters are set too narrowly. Our high sales volume makes us uniquely situated to find buyers looking for homes like yours.
W E R E A C H P O T E N T I A L B U Y E R S T H AT W O U L D N O T OTHERWISE SEE YOUR HOME.
LOCAL THOUGHT LEADERS Michael Repka, Ken DeLeon, and the DeLeon Team have established themselves as intellectual leaders of Silicon Valley real estate.
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Well-attended seminars and events
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Major news organizations conduct interviews with Michael
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Highly-regarded publications written by the Deleon Team
ALL GENERATING EXTRA EXPOSURE FOR DELEON LISTINGS
Please take a look at our latest issue of The DeLeon Insight and find out about our upcoming seminars at DELEONREALTY.COM
Journalist Betty Yu inter views Michael for CBS News
DeLeon Realty CEO Michael Repka presenting at one of his well-attended tax seminars.
The DeLeon Insight, written entirely by members of the DeLeon Team, is mailed to over 80,000 homes in Silicon Valley.
3124 ALEXIS DRIVE PA L O A LT O
SOLD FOR
$8,525,000
L I S T E D F O R $ 5,98 8, 0 0 0
27827 VIA FELIZ L O S A LT O S H I L L S
SOLD FOR
$7,500,000
L I S T E D F O R $ 5,98 8, 0 0 0
M O R E T H A N J U S T R E A L E S TAT E ,
WE CARE ABOUT PEOPLE. DeLeon Realty owes much of its success over the past 10 years to the immensely talented people who work for us. We attract the best with our competitive compensation, full benefits, and abundant company perks. At the heart of our company’s core values, DeLeon Realty strives to provide JOYFUL experiences for our employees and make meaningful CONNECTIONS with the community.
A HAPPY TEAM MAKES HAPPY CLIENTS •
Adventurous Annual Company Trips
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Uplifting & Festive Office Activities
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One-of-a-Kind Cultural Events
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Inspiring Team Building Outings
LIFE IS FUN WHEN WORK IS FUN. “Recently, I had the opportunity to plan an employee ski & snowmobile getaway to Lake Tahoe. Michael and Ken spared no expense to make it a memorable and great experience.” - Jessica Taylor, Office Manager
MAKING A REAL DIFFERENCE The DeLeon Team enjoys giving back to our community and engaging in local events. •
Sponsor of the Palo Alto Weekly Moonlight Run
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Team Volunteer Day at Project WeHOPE in East Palo Alto
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Partnered with the Bill Wilson Center to provide holiday gifts to those in need
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Support for the Menlo Park-Atherton Education Foundation
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School supply donations
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Participation in local community events & humanitarian efforts
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Donations to the MVLA High School Foundation
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