PARKOUR: Parking Management Application by deepankar gupta

PARKOUR A mobile application to find a parking slot for a professional and help them park their car in a busy office area quickly.

Design Process

Identify

Define

Design

Analyse

Brainstorming

Persona

User Flows

Usability Testing

Primary/Secondary Research

To be journey map

Wireframes

Iteration

Competitive Analysis

Information Architecture

Visual Design

High fidelity prototype

Brainstorming Brainstorming is one of the most crucial and initial step that helps to explore an array of opportunities that could or could not be possible with the brief. It helps to find out all possible derivates while thinking out of the line as well.

Secondary/Primary Research Secondary Research helps in getting quantitative data and discovering the pain points and needs of the users. In order to get a holistic view about parking spaces, a questionnaire was sent to individuals from professional bagrounds and telephonic interviews were done with around four individuals Link to Questionnaire: https://forms.gle/oPtS7Ne8xwyceb94A

Competitive Analysis Competitive Analysis helps in getting the perspective of other designers as to how they designed keeping in mind the pain points and needs of the users. I went through the following applications to understand the mental model and the user journeys of them:

Parkopedia Park+ Get My Parking SpotHero

Overall Key Insights Based upon user research and competitive analysis, some of the key design insights that were collected are as follows:

Time efficient

Minimal UI

Safe to use

Intuitive

Reccomended action

Hands free ability

Assumptions Before planning the user flow couple of assumptions were considered that could be made feasible in real time scenarios by integrating physical product interventions. These features could be helpful post pandemic as well once people start commuting. Parkour would be assisting the existing parking lots to manage the traffic and parking system in efficient manner. Inorder to make it happen following products could be installed:

- Unmanned Toll Booth that helps in scanning the QR Code of the individual's vehicle. - Sensor modules that gives real time update about parking location. - GPS Based location service that allows to track the current location of the individual and helps in suggesting the nearest parking lot to the office

Persona Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas helps in understanding the users' needs, experiences, behaviors and goals.

Amit ABOUT Amit is a 35 year old IT professional who has been working in HCL Technologies since 5 years. His office is located in cyber city and lives in sector 29 Gurgaon. He drives swift desire every morning to the office and leaves home usually by 8'o clock. He often picks up his two of his colleagues on the way to office as he believes car pooling could help in reducing the carbon footprint.

NEEDS

“I usually leave on time or mostly before time to reach office but finding parking has never been convinient for me"

GOALS

To be able to park the car efficiently despite getting

To reach office on time and not get late for early

late to work or during rush hours.

morning meetings.

To be able to find the parking slot prior effectively

The experience of parking the car should be smooth

and faster.

without any interruptions after entering the office premises.

To get a parking spot closer to the office premises.

PAIN POINTS

Age: 35yrs.

PERSONALITY

Cannot check his phone again and again while

Job Title: IT Consultant

Analog Skills

Beginner

Excellent

Digital Skills

Beginner

Excellent

for the fear of theft.

Wayfinding Skills

Beginner

Excellent

Post pandemic won't like to spend too much time

Financial Profile

Beginner

Excellent

driving.

Family: Married

Cannot trust the unguarded/open parking spaces

Location: Gurgaon, Haryana

taking tokens/parking slips.

SCENARIO Organised

As the number of cars are increasing every day, the parking spaces are reducing. Everyday he faces a challenge to get a parking spot near the office

Adventurous

Punctual

premises. Some times he gets frustrated seeing the unused parking spots being used as a placeholder for broken/ unused cars. Entering the premises takes a lot of time as he has to wait in long ques, which Catching up with the morning meetings is a challenge for him as it takes not less than 10-15

Forgetful

minutes to find a parking slot in the lot.

User Journeys A user journey is a path a user may take to reach their goal when using a particular website. User journeys are used in designing websites to identify the different ways to enable the user to achieve their goal as quickly and easily as possible. Here Amit is symbolic of the young age professionals whereas Anuradha represents the mid aged individuals. Link to the hi-res version: https://drive.google.com/drive/folders/1_SnKVJSXl4BzzAmQwojtCyVp_fekh5Au?usp=sharing

TO BE USER JOURNEY MAP

Needs

Journey

Scenario:

Amit

Amit has left the home and is running late for a meeting. He has not reserved a parking spot

Age 35, Gurgaon, India

in advance therefore looks out for the spot in the parking app on the way while entering the office premises

To enter office premises on time without waiting in queues

To enter inside the parking lot without having to get any token

To get to know where the parking spot is empty

To choose the desired parking spot

To make cashless/ cardless payments

To reach the parking spot without any hassel

To park the car at the spot

To remember the parking spot

To walk to the office

To go back to the parking spot at the end of the day

To get directions for the way out

After reaching home reserve the parking spot for the next day

To look for available parking spot for the following day/week/month

To choose the desired spot and book in advance.

Initiate

Entry

Spot Availability

Spot Selection

Payment

Navigation

Park

Remember

Going to Office