Industrial Design Portfolio

portfolio deepankar gupta product designer

2021

Design is an iterative process of problem solving that helps to decode the nuances from the inception to its solution. It is a tool that helps in building or breaking the perceptions of everyday things.

As a product designer our core aim should be to identify and resolve the issues that people might over-look in everyday busy life.

Being inclined towards social human interaction design, my areas of strength lies in creating interactive products of utility which aren’t just a mundane part of life.

Contents

Helix: Smart Light

Contents Gup Shop

Plug n Play

Ship Play Experience (Studio Gudgudee)

Navagraha Collection (Arttd’inox)

“An inclusive retail experience” Link to project journey: https://youtu.be/5Ts2LYI-7qU Brief: Design an aid for people suffering from locomotive disabilities which could help in sustaining their livelihood by selling products on their mode of transport. The project aims towards the people who are either born with the locomotive disability or become disabled due to unforeseen circumstances.

Project Type/ Duration: Individual/ 6months

Government Monthly Pension Scheme

About project During government or private donations, individuals suffering from locomotory disorders are generally provided with a tricycle or other mobility aids that make them mobile but donot make them financially independent.

Few individuals refuse to beg on streets and start their own business that can help them become self sufficient and get respect from society.

Stationary Shop 3% Kirana Shop 3%

Crutches Other 3% 3% Wheelchair 6%

Egg and Tea Stall 3%

₹2000 - ₹3000 6%

Seasonal Fruits and Vegetables

Bamboo Pole 8%

₹1000 - ₹2000 9%

6%

32 out of 40

34 out of 40

individuals own tricycle as primary mode of transport

individuals prefer selling non-perishable products

Tricycle 80%

Non perishable goods

₹500 - ₹1000 17%

27 out of 40 individuals do-not recieve the monthly pension as mentioned under government scheme

85%

None 68% Primary Mode of Transport

Existing Tricycle shops a) Self Fabrication on part of tricycle. b) Standing alongside and using tricycle for work. c) Additionally, have a seperate standalone shop.

a)

Business types

b)

c)

Key reasons for not getting monetary benefits are: Stopped after few months due to expired disability certificate

15%

Aware but didnt adopt due to complex process

35%

50%

Unaware of schemes

Research Insights

Ideation

Some of the key insights included: - While researching using the picture tool, 3 out of 5 people wanted money, Social respect and Self reliance whereas just two people wished for new legs. Designing any new mobility aid would not help the individual as much as a source of business opportunity which could help them in gaining a sense of individuality and earning social acceptance.

- Each individual suffering from locomotive disability have different patterns of work. But prominently they focus upon utility over comfort.

User Traits Adaptive

Organized

Sustainable

Key Design Insights Now considering overall user traits and research findings, any product or system should consists of following key insights from design point of view:

Weather Resistance

Modular form

Better Weight Distribution

Storage cum Display

Expandable

Safety

Prototype Testing Quick prototypes were made and given to the users for testing for a week. Primary objective was to make the product adaptable for various types of tricycles and user groups.

How does Gup-shop help?

PU Coated Leather cover: This acts as a weather proof cover as well as a personalised space for branding

o Modular and Low Cost Elements of the system can be bought seperately and be mounted on any tricycle. o Accessible Considering limited range of body movement, the entire range of products are easy to use and can be accessed while sitting in the tricycle. o Enhanced Product Display Goods can be better displayed enouraging increased footfall and better business.

Poly Sleeve: For hanging small sized packets/sachets

o Inclusive It can be purchased by individuals who have existing street side businesses or want to start a new venture.

Floating shelves for extra storage made out of GI sheet and PU coated

Product Branding Floating shelves with U backplate of three different sizes

Gup Shop is derived from two hindi words: ‘Gup shup’ meaning chatting or gossiping.

A typical roadside stop shop is a place of where people from different bagrounds come together as they discuss on daily topics.

Trunk with adjustable open storagemade out of GI sheet and PU coated

Therefore the name Gup Shop is an memorable word which could be easy to pronounce and can be used for multiple kinds of businesses a user want to pursue.

MS L angles PU Coated and bolted to tricycle making it cost effective and modular.

Plug ‘n’ Play Link to gameplay: https://youtu.be/5TMD7myMR6Q Brief: Design an educative board game/ learning object for children between ages 5-10 years of age suffering from Autism Spectrum Disorder.

Project Type/ Duration: Individual/ 2 weeks

Designing for children with Autism

Re-imagining the worksheets

Day to day vocational activities for children with Autism in special schools include:

Plug n Play comes with pre-existing worksheets relating to general awareness including Alphabets, Modes of Transport, Shapes, Numbers, Prominent personalities and Flags.

An empty worksheet is also be provided along with the sheets for teachers to make learning personalised for each child.

Alphabets

Mode of Transport

Some children would have excellent moto

Truck

Train Story telling session using picture cards

DIY games customised for children

Ship

AeroPlane

Ideation Basic drawing pattern over which children stitch

Key Design Insights Designing a product that caters to various levels of ASD, would needs to contain following parameters:

Not only stitching, making bead strings, is also a part of activity

Pictorial

Educational

Repetetive

Fine motor skills

Levels of complexity

Encourage social interaction

Form explorations for the game board.

Custom Sheet

Gameplay

Textured surface for sensory stimulation

Step 1: Insert the thread into the needle and secure it tightly with a knot

Step 2: Insert the Worsheet in the space provided in the board.

Step 3: Pronounce the text in each block while connecting one block to another using the thread and needle.

Voila, it’s done!

Product Testing with 6 year old child with ASD

Wide holes for easy location of needles

Non-Slipping base surface

Check out the gameplay here: https://youtu.be/5TMD7myMR6Q

Plug ‘n’ Play

focuses on early developmental growth of children by the following:

Improves Fine motor skills

Improves attention span

Improves Communication Skills

Boosts Rational thinking

Helix “efficient lighting solutions”

Brief: Design a lighting inspired by natural process of metamorphosis. Product should make use of Arduino.

Project Type/ Duration: Individual/ Two weeks

About project

Ideation/ Mockup

Product gets its inspiration from the metamorphosis of a butterfly that involves four stages of transformation:

eggs

caterpillar

pupa

butterfly

Key Design Insights Overall the key design insights that were kept in mind while ideatiing further were as follows:

Prototyping Link to the video: https://www.youtube.com/watch?v=IqBgjnxVUwM

Ambient Lighting

Interactive

Flexible to use

Origami Inspiration Origami Structure used for this model is the Helical Dodecagon. A dodecagon consists of 12 sides which when extruded on X-axis and twisted further would result in a collapsible helical shape.

Wavy movement of caterpillar

Dodecagon Top view

Static position: Wire linked with d.c.motor inside holds the form in place when not in use.

Recieving Signal: Once PIR sensor recieves input it gives output to unwind wire from motor.

Unwinding: Form starts to expand and slowly lights up with increasing brightness of the light.

Fully opened: Form remains open until arduino recieves signal to wind up the wire.

Winding up: As the motor recieves signal, wire is pulled up decreasing the brightness of the light.

Static position: The structure returns back to its original position and lights turn off.

Brief: Design a ship wreck installation for a public park which can be used as a play installation for children of multiple age groups.

Project Type/ Duration: Current Company/ Completed in Feb’2020

About project

Site Installation

Shapoorji Pallonji Group is a real estate conglomerate that approached Studio Gudgudee for an inclusive playspace at Sarova Experience Park, Kandivali East, Mumbai. As per the brief, the client suggested for a ship wreck structure in the given area that could be also used as a play installation for children of various age groups.

The ship structure frame was designed in two halves which were then subdivided into few other sub-parts. It not only helped in making transportation quicker and cheaper but also reduced the installation time to just three days.

About the concept Upon multiple rounds of discussion and feasibility testing with engineers and architects, following design got approved.

Direction Pole Inclusive tunnel

Periscope

Sailing Wheel

Wobbly Bridge Telephone Pipes

Once the skeleton got installed, other equipments were subsequently on the deck of the ship followed by the wood cladding in the last.

12ft Climbing Square Nets

Toddler Slide 50ft

3D Visualisation of the ship

Colored windows

Brief: Design a range of table top flower vase that breaks the monotony of a regular vase along .It should have a geometric and playful appeal with an alternative of a utility aspect under Rs.2000.

Project Type/ Duration: Internship/ 6months

About project

Ideation

The project kicked off with a brief of designing appealing and affordable flower vases.

Upon decoding the design language of the company, it was revealed that the products were inclined more towards simple geometric forms which could be fabricated at reasonable costs in mass production.

Inspiration The starting point for desiging the collection was Bauhaus movement as it’s design principles resonated with Arttd’inox very well.

- Bauhaus was known for its bright colors, simple yet modern forms with utility.

- Product like Cradle by Peter Keller was one of the iconic product that was an example of industrialistic yet interactive approach towards daily objects.

Cradle by Peter Keler (1922) (Ref.archdaily.com)

Circles in a Circle by Wassily Kandinsky (1923) (Ref.philamuseum.org)

‘The Navgraha Collection’ Spherical form got finalised due to the production feasibilty and simple form. Three different sizes of spheres in different colors represent the nine planets. The colors are derived from the various spiritual stones associated with each planet.

Key Design Insights Keeping in mind the manufacturing and production capabilities of company, these were the following design insights:

Geometric

Tesselated forms

Sheet Bending

Minimum/ No welding

Easy to clean

Compact Size

Neptune

Uranus

Saturn

Jupiter

Moon

Sun

Mars

Venus

Mercury

Sodalite

Amethyst

Tiger’s eye

Yellow Sapphire

Pearl

Amber

Red Coral

Diamond

Hematite

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