Brutus A Transportation Planning SaaS Solution Brutus represents how everyone is likely to travel in the tr nsp t y t It t i l t d p pl th gh t ll the travel and activities during the day using any mode of tr nsp t i l di g bility i A digital replica of mobility land use and socio-demography for gaining deeper insight in t th h ll g f t d y d future what-if scenarios R l St t l C t l UX C lt t l UI D i l D t Vi li Background User Interview Competitive Analysis Brainstorming Design Process ansp h g g f pl d d d f b l y pply f f d h futur d l t C iti d di f t f i t d t i bl bilit options Public and private operators need to be working closer together and integrating their operations more than b f Digitalizati t h l gi i d d di pti g t d d p li i d ig d i t t practices Like with everything else mobility choices are simplified by digital technology and new services The aim of Brutus was to combine a legacy of holistic planning and the state-of-the-practice transport expertise with the t t - f-th - t digit l t h l gi i pi i g li t t hi th i t bility g l T g t Audience T anspo t l T p Modellers W need F t d t ti d workflow for building models and i g i We want to Increase the margin of nsp i d d d li g projects through automation We want a system wherein there is no need t i t ll y ( p i li t) ft and we can use it efficiently We need Easy-to-use transport demand f ti g & ly i f d ig i g better transportation systems -tr l t ltim d l ti f lk t d b t t it ompe y p ge g pe p g y designed k i i i d th i i t d d f th went t oug t e o ow g app cat o s to u de sta d t e e ta ode a d t e use journe f he g p g g and GIS-based dat t Remix is th fir t l i l tf f bli t it D i l t p yCitilabs' CUBE is modeling softw d b l d engineers jEmme Visum Remix Geotwin Cube po g p p g y ept de l t Th l f i t i t d t d th d f th d C ll t I i ht Th gy y p p p d f ha id i h i i d i ll l d h i f h i i - pr y g p p p bett if b t lki t l d li t i t th Problem Statement Ho i ht d i T t ti d lli t f t t l t d d l ith b-b d user interface to allow them to analyze and compare the traffic volumes of simulated people throughout all the tr el d ti iti d i g th d y i g y d i l di g bility i S k hold In i i ndary y U P Inf i A hi i p yp ng U bili T i i HEART f k Research Define Design Analyse Test
Information Architecture User Journeys Style Guide Personas R i i d V lid i l single Pain Points Needs/Goals and tr t tio et k He also lu t ject - h i high - t det i thei i t i l ir t l d i f t Th int et t t ti t ti ti f giv egion Brian tr ffi deli t di t futur t t ti eed Description - j ki h l S C C i P lit HighDa A l ig p Civil Engineering My Skills Experience : Location : R l 7 years Finland Brian T ort A l t PTV Vi Emme SQL Pr I 33% 45% 60% 80% omput y Description upon giving popula p y ning y p - p be calculat d f ch link Pain Points Needs/Goals design and de el t t t Sh xis in Sh l d i - y y y g Att tivgy y C ic tiv Design Personality : St tistics/ E i por Scripting/ C di Engineering My Skills : Experienc L i Relavance : 6 y 100 % Dianna Transport Modeller y 33% 45% 60% 80% F t d t ti d workflow for building models g ng ng ng ng • T hnical IT l t d i • D t lit nt C ti it ti ti i f und hil i ul i Description • Reviewing and Validating travel demand for multi scenario in structured single view • Not able to generate quick views for reporting based on data generated Journey Interaction Touchpoints Feelingand Thinking Login View Request landing Initiate Analyze Validate Explore Transport Analyst Brian Age 35, Helsinki, Finland • Data quality management • Creating new iterations every time an error is found Journey Interaction Touchpoints Feelingand Thinkingaly gi TO BE USER JOURNEY MAP Transport Modeler Dianna Age 40, Espoo, Finland • Destination/Mode choice model is automatically generated on Brutus UI upon giving population travel patterns by defining different routes by different modes of transportation P fi ti l h t hi h I t d ba d h i d t Creating personas helped me in understanding the users needs experiences behaviors and goals Th i l d beh i l kill i d d g p p journey p yp p / will go through in order to accomplish their goal j y pp g y p g the timeline fl h d t ith th ht d ti i d t t ti Information architecture was drafted to decide how to arrange the information in order be und d bl d i i i Thi I f i hi i d g ng y j y uld find thi th d ith t bi ff t Pr I M di l M di l D D V ti V ti R li i R li i Mi ll Mi llE-Bik Ai Ai R il R il Trip types- Unselected Filt - U l t d Filt - S l t d Trip types- Selected Mode of Transport- Unselected M d f T p t- S l t d Ped t i Link Selection Scenario Comparison Difference
Features Designed Model Listing --speeds types Transport volume analysis Statistics Scenario Comparison Network Visualization C i ith f t t h T ki i i ti f th ld B t Th B id i bi d h i i f h B k h ld UX i p t t f t 234 213 4680 4680 680 660 2210 216 4680 210 ip 600 260 4680 4680 2000 260 1000 5620 paris Only +1200 +114 +1110 +1230 +2210---+1210+142 234 4680 111 Usability Testing Stakeholder Feedback y g p p p g ha D k G t th UX d i i d l t tp g g g p p - T Shi l (P d t O / H d f di it l M bilit L b R b ll Fi l d applica j pIdentifying ( 1. T et i f th y (and ) h l i bic l i th f ll i 4. Ar th li thr ugh th b id it with bjak ad F thi d d tr ffi th dp - y h i b id Jy äsj ut th t th li t pas g g g y y g p Objectiv Goals of Usability testing g Disc bili y d bili y learn h li i d i f Easy to use SUS Usability score Some quotes by the users: in measuring the efficienc ff ti d l l f ti f ti Scenarios of Usability testing 7 Users were tested Time given: 1 5 Hour 0 10 20 30 40 50 60 70 80 90 100 84 Thank You for you time! Deepankar Gupta dpgp@ramboll com # i l l #DDC India #T t i h kn bu f h li h d i h ngl M d l k f i h li d d h l h i li if h f i h ll i h