RekindleYou Brand Identity

Re-Kindle You Ignite The Spark Inside

Visual Identity

Contents

01

Background

02

Colors

03

Logo

04

Typography

05

Icons

01 Background It happens with every individual at some point of life when he/ she wonders about their abilities, choices and purpose.

At this vulnerable point, the emotions can take over their intelligence.

Many individuals tend to see themselves under the lens of perception of others or idealistic requirements of “should be”. The susceptible mindset may have a grave impact on these individuals which may sometimes reflect as “being stuck” in their life.

The

Strengths coaching aids in discovering the talents within the individual and brings in lots of positivity and well-being.

These talents can be transformed into strengths by acquiring appropriate knowledge or skills for them to explore their opportunities. In addition, a work around using own strengths or collaborating with strengths of other people may assist in managing their weakness.

It’s a scientific and well proven concept based on a psychometric test and validated with >15 million people world-wide.

01.1

Mission

The mission of this brand is to serve such needy individuals to achieve their

“Career goals” and “Self-Love”.

it’s never too late to begin.....

01.2

Vision

“Rekindle You” will

empower individuals and society at large by creating forward- looking mindset.

01.3

Core Values

“Authenticity” will be the identity.

“Integrity” and “Dignity” shall guide through what we do and how we do.

“Trustworthy relationship” with all internal and external stakeholders will be the top priority.

01.4

Brand Promise

“Articulate” clearly

Act

“Bold”

Be

“Congruent”

01.5

Voice

"We’re firm, but not too rigid.”

“We’re exclusive , but not unapproachable.”

“We’re empathetic, but not interfering.”

"We focus on the holistic view, not just the professional side".

01.6

Whom do we serve

The individual situations may be in either professional or personal space as known below: -

A young career aspirant who wants a high growth

-

A young woman who contemplates the two worlds of a lucrative career and a loving life partner

-

A young woman, working before or along with marriage and/or motherhood

-

A mid- aged woman, a homemaker and a mother up till now who wants to explore her potential to productively engage themselves as her little ones move out of her folds.

-

A mid- aged career switch by experienced professionals

02 Colors “Youthful”

Wealthy

“Energetic”

“Ambitious”

Authenticity

Trustworthiness

Exclusive

Empathetic

“High-End”

Memorable

Energetic Firm

Holistic

#364547

#2F5D62

#C2EDF3

#FFE268

#FFD100

#EE592A

03 Logo - An orangish red circle in the background represents positivity, manifestation, and creation that divine flow can bring to a goal or intention. It represents energy and vitality to cycles of stagnant growth.

- The text in the blue color portrays trustworthiness within the brand.

- "I" represents an emerging dandelion to symbolize to emergence of a confident soul after getting to know about his/her strengths.

- The modulating line gives a slight sense of feminism along with making the overall appeal look confident.

03 Logo - A cyan circle represents inner truth and wisdom that emerges from an evolved perspective. It is symbolic of the process of giving and receiving, in terms of speaking and listening. In a positive context, a blue circle represents strong communication.

- The text in the orangish red color represents energy and vitality to the cycles stagnant roles.

- "I" represented as a emerging dandelion to symbolize to emergency of a confident soul after getting to know about his/her strengths.

- The modulating line gives a slight sense of feminism along with making the overall appeal look confident.

04 Typography H1: Heading - Page Header- 64 H2: Heading - Page Header-48

“Playfair Display”

H3: Sub Heading - Typography- 32 H4:

Section Title -24

Content: Section Title- 20 Content:

Body Text - 16

“Poppins”

05 Icon style