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In this blog post, you will see some CTA (call-to-actions) like the “Free Website Advice Banner”. Try to make your call-to-action compelling, after all, you want users to contact you about your services or products, right? I have other call-to-actions throughout my website like “Tell us about your project”. I change the call-to-actions often to see which perform the best, make sure you experiment with your website CTAs and find the sweet spot for your website visitors.

4. Tell your brand story

I have been in business for over 15 years and I know that can be an important tool for my business.

Below you can see my intro text for my about us page

In the image above you can see within a few words, I have managed to highlight all the services I provide, show that I have over 15 years of experience and a clear CTA for the product that I want to promote.

I think it is also important to show your human side. Many websites I visit do not show the real people behind the business which I think is a shame. After all, when you are buying a product or service you are putting your trust into a person selling you that service or product, right?

Try to incorporate your team members on your about us page or home page.