Add a clearly placed phone number

Having a clear message about your business can help to reduce your bounce rate. If a user visits your website and only interacts with a single page and then returns to the entrance page (i.e. search results in Google), then this can be considered as a bounce. The goal is to reduce the number of users that “bounce”.

you will be able to see your website bounce rates once you have installed Google Analytics.

Think of it as a way when you check your Google Analytics and you see a high bounce rate, for example, 80% then this should tell you that there is something wrong with your website content. Sometimes it is not the actual written words but maybe the design or the page load speed, no one likes a slow loading website.

As mentioned above it is a good idea to keep your content fresh and up to date. Try to go back to old blog posts and give them a refresh. Replace old content with new fresh ideas and save yourself some time. You will find it a lot easier to update a blog post than to write a new one. Having said that is it always good to create new blog posts as well, no point in starting a blog if it only every contains a few posts.

A normal bounce rate should be between 25% to 55%. Remember you cannot please everyone.

Here are a few tips to help improve your bounce rates: 1. Improve your content readability

Format your written content correctly, use paragraphs to break up large blocks of text and take the time to incorporate images and other media content in a visually pleasing way. Use a big and bold title, make that title stand out, and incorporate high volume traffic keywords.

2. Avoid annoying popups

Probably like me you hate those popups whichrandomly display when you are trying to read some important content or purchase a product. Why not simply incorporate your marketing within the page content, I did that on this blog post. Try adding your newsletter subscription box to the right-side column of your blog and incorporate some banner adverts.

Popups can be useful in certain circumstances, for example, you may show a popup for a discount when a user gets to the shopping basket on your website or a popup when a user click on a banner advert.