Incorporate video content to improve engagement

Gone are the days when you could simply stuff your website pages with keywords and rank high in the search engines. Search engines like Google are far more advanced and can see any underhand SEO tactics. In any case, you are not building a website for search engines, you are building a website for real people. Before I even think about SEO, I first open a text editor and write content about a product or services as natural as possible. This way I know my content does not look spammy.

Once completed I will then find relevant keyword phrases and carefully incorporate them into the content. I will use the header tags, page title, alt pages to my advantage as mention above.

Here is an example of some badly optimised written content

Here is an example of some better optimised written content:

We custom design and build amazing websites for businesses, increase conversions, revenue, social media engagement and search engine rankings. Find out why over 500 businesses chose DCP Web Designers.

In basic terms we want our written content to be as natural as possible, to read easy and not stuffed with keywords that make the content spammy.

19. Find and fix any 404 errors

OK, this might be a little tricky to explain but I am going to give it a go!

404 error is when you have an existing website and you disable or delete a website page.

If your website is built correctly the user will see a 404 error page. Now we don’t really want the user to see a 404 error page, we want the user to be re-directed to a different piece of content which is similar to the disable or delete a website page.