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The above link was a page that use to exist on my old website I built "many moons ago".

I used to offer business card design services but decided to stop as my primary focus was web development.

Now if you click on the link aboveyou will not see a 404 error page, what will happen is you will be re-directed to my graphic design page here:https://www.dcpweb.co.uk/graphic-

design

So why is this important? Well, there are a few good reasons.

Let’s say you posted some content on social media that links to a page or have links in your blog posts to a page, you then delete or disable that page.

Users clicking on your social media post or links in your blog will be re-directed to an error page, wouldn't it be better if they are redirected to a page that has some useful alternative content, service, or product?

Google hates 404 errors, so you should do a full audit scan of your website at least once every month to make sureyou don’t have any 404 errors.

If you have less than 500 pages then you can use a free tool called “Screaming Frog” to find broken links on your website pages:https://www.screamingfrog.co.uk/broken-link-checker/

You can also try a Ahrefs broken link checker: https://ahrefs.com/broken-link-checker

20. Create helpful content for your target audience

If you get a chance, look at my blog. You will see over 300 video tutorials on a wide range of subjects, and hundreds of articles and infographics. Why do I put in so much effort? Well, why not showcase your knowledge?

Show your potential customer you are not a “one-trick pony”. For me, the first thing I look at when working with a new supplier is their competence. It’s not for me to prove that someone else has knowledge in their chosen field, it is for usto prove to our potential clients. Don’t be afraid to share your knowledge, just look at Neil Patel’s website:https://neilpatel.com/blog/