Add social bookmarking tools

As mentioned above video content is one of the best ways to improve user engagement.

Why not create some useful tip videos and upload them to YouTube and Facebook?

Video content is very easy for visitors to consume, no reading required, just sit back watch, and learn.

This is also a great way to showcase your expertise and diversity of knowledge.

When adding video content to your website blogsit is a good idea to have some written content explaining the video, you can even convert the video into a step by step guide.

Check out my blog post about embedding a google map into a website page:https://www.dcpweb.co.uk/blog/how-to-embed-google-map

You will see the video content at the top and a step by step guide below.

By adding video content to my website blog, I was able to reduce my website bounce rate and increase the average time users spend on my website.

These are important key signals for Google to rank your website higher in the search engines.

You will also notice that I incorporated video content into this blog post.

22. Add free PDF guides

Give something to get something! Why not create some free PDF guides to help your existing and new potential customers?

In exchange for an informative guide, you can ask for an email address and the person’s name.

Use a newsletter system to capture those customer leads so you can send them marketing content and more awesome knowledge-based content.