Create helpful content for your target audience

Now if I asked you to guess what this image is about; you will probably say something to do with online shopping.

We can see shopping bags, a shopping trolly and a mobile device with product listings.

But search engines see none of this visual information, well not at present, AI (Artificial Intelligence) may change that soon.

If I add an Alt Tag to the image “eCommerce Website Design”, then the search engines will be able to understand what the image is about, it is really that simple.

But choosing the right Alt tag is important, my potential clients are looking for eCommerce Website Design solutions and not Shopping Cart Websites, although both these terms and can be considered similar we have to also think about what a new customer will type into the search engine.

The Alt tag also serves a second important purpose, the image Alt tags is used by screen reading software for the visually impaired. We must build websites that are accessible to everyone and that will help you rank better in search engines.