Optimise for mobile devices

testimonials also update automatically. The showcase projects are added manually but are updated at least once a month.

Why put all this effort into updating the home page?

Think about it this way, if you went to a shop a bought a newspaper today and had a nice read, great! But tomorrow you went back got another newspaper but ended up reading the exact same content you would probably wait a while before buying another.The search engines are the same, if Google checks your website today and sees the same content tomorrow, and the same content next week, why would Google have a good reason to visit your website daily?Our goal should be to give users and search engines a valid reason to visit our websites as often as possible, the best way to do this is to keep content updated frequently.

13. Add whitespace to let your website breathe

Adding some white space to your content can help with not only design but also user readability. A website that contains lots of information tightly packed can make the page overwhelming for a user to read. You can also use visual elements to create separation in your content.

14. Optimise headertags

Header tags are basically titles on a page. But in HTML we have access to 6 header tags. The header tags can be used to help the search engine understand what a page is about.

H1 Tag –This of this as the main title for your website page or blog post. In this blog post, the H1 tag is -30 essential tips for improving your website design.

Note:The H1 tag should only be used once on a page.

H2 Tag –This is a subtitle, think of this as an alternative to the main title. On this blog post, the H2 tag is:How to improve my business website.

Both the H1 and H2 tags above are optimised for generating traffic from search engines. The H1 tag is a key description but the H2 tag is a question.

H3, H4, H5, H6 Tags –You do not need to use all header tags in your website content, but H1 and H2 should be used wherever possible.

Each section of the blog post contains a subtitle. All the subtitles are H3 tags or H4 tags.

It is best practice to incorporate keyword phrases into your header tags for better search engine optimisation when possible.