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11. Use images that are suitable for your target audience

There are many free stock image websites where you can download suitable images for your business website. I often use free stock images to add some flair to different types of artwork. For example, I use stock images on the thumbnails for all blog posts, I also reuse the same thumbnail for my YouTube video content. Free stock images can also be used in your social media posts.

I have listed some of the best free stock image websites below:

• https://www.pexels.com/ • https://unsplash.com/ • https://pixabay.com/

It is not always suitable to use stock images on a business website page. For example, if you are running a restaurant then it would be better to take real images of your food and restaurant. If you are selling products online, then take unique images of the products.