Build subpages for different services or products

So, I don’tleave you scratching your head thinking about the acronyms listed above, here are the full terminologies:

• SEO –Search Engine Optimisation • SEM –Social Media Marketing • PPC –Pay Per Click • CPA –Cost Per Action • CPL –Cost Per Lead • API –Application Programming Interface • UX –User Experience • UI –User Interface

Why not create a blog post explaining all the different acronyms used in your industry? Then create an infographic to share via social media. Convert that infographic into a PowerPoint presentation and upload it to slide share. Convert the PowerPoint into a video and upload it to YouTube and Facebook. Yes, that all takes effort and time, but remember you want to be the king or queen of useful content!

6. Build subpages for different services or products

Creating a different page for each of the services or products your business provides is vital for search engine optimisation. Think about it this way, if Google visits your website and see a page called “services” and that page lists all the services you provide, how will Google be able to serve a page about a specific service or how can you optimise a page for a specific service. I am not saying that you cannot have a page which is called services with a general overview, but you must also have dedicated pages for each service you provide or products you sell.

Basically, your goal is to give Google and other search engines content, which is concise, which means a page should in most cases be about a specific piece of content.