Use clear terminology and avoid too many acronyms

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5. Use clear terminology and avoid too many acronyms

SEO, SEM, API, PPC, CPA, CPL, UX, UI, I feel your pain already. All of these are acronyms, abbreviations of terms used by many web design companies. The problem here is that not everyone understands what these acronyms really mean. Sure, some of them you probably know like SEO (Search Engine Optimisation). The point here is that when you use these abbreviations, also put the full terminology in brackets the first time you use them on your website page content. Why not create a glossary page of technical acronyms?

Basically, try to use language which anyone can understand, and when you use more technical terms, explain them clearly. Make your visitor's life easy and that will simply result in better website engagement.