Welcome to the ninth issue of Diplomacy & Commerce Montenegro! It is our pleasure to present this new edition which, as always, brings you relevant analyses, interviews, and reflections on the most important events in the fields of diplomacy, economics, international relations, culture, and social dynamics. Each issue we prepare is envisioned as a platform for the exchange of ideas, open dialogue, and a re-examination of the most pressing questions of our time. As an active member of the international community, Montenegro certainly has much to offer and share with the world.
ocratic, and sustainable society. Without grand announcements or populism, often through quiet yet determined steps, Montenegro demonstrates its readiness to develop in accordance with contemporary European values. This process is not merely a political objective but a broader societal transformation that demands dedication, expertise, and the joint engagement of all stakeholders.
In this issue, we have placed special emphasis on voices from diverse sectors—from representatives of international organizations to leaders from the business world and civil society. Their insights and experiences provide valuable contributions to our understanding of the moment we live in. We thank them for their openness, expertise, and willingness to enrich our magazine and public dialogue through their conversations with our editorial team.
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Our focus remains on the process of European integration, one of Montenegro’s key strategic commitments. On this path, the state’s continuous efforts— through reforms, alignment with the EU’s legal framework, institutional strengthening, and promotion of the rule of law—are aimed at building a stable, dem-
The world is facing numerous challenges—from geopolitical tensions and energy and economic crises to issues of security and climate change. In such a context, it is vital that countries, especially smaller ones, act thoughtfully, with principle and purpose, fostering relationships based on mutual respect and long-term interests. Montenegro strives to maintain its position as a reliable partner, open to cooperation and constructive dialogue within both bilateral and multilateral frameworks.
We also thank you—our readers and partners—for the trust and support you continue to give us. We hope that the pages ahead will provoke thought, raise new questions, and inspire you to be part of the changes we are building together.
Enjoy your reading!
Warm regards, Editor-in-Chief, Darko Šćepanović
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Third ESG Adria Summit Held from April 9–11 2025 in Montenegro
Adria Future Summit Announced for 2026
The third ESG Adria Summit, the leading regional platform for sustainable development and responsible leadership, took place from April 9th to 11th in Porto Montenegro, Tivat. Organised by Sustineri Partners and Porto Montenegro, in partnership with the Government of Montenegro and under the auspices of the President of Montenegro, the Summit delivered a clear message: the Adriatic region is not just keeping pace — it’s moving from dialogue to delivery. With over 700 participants from more than 30 countries — including government and business leaders, investors, international financial institutions, entrepreneurs, experts, more than 150 globally renowned speakers, and over 50 youth delegates — the Summit affirmed one thing: the region is forging its own path
with ambition and a shared sense of purpose.
While rooted in sustainability, this year’s agenda addressed broader regional transformation — from infrastructure and digitalisation to governance, finance, energy, health, and innovation — and was notably action-driven.
Biljana Braithwaite , CEO and founder of Sustineri Partners and Director of the Summit, announced that starting next year, this flagship event will be rebranded as the Adria Future Summit, expanding to cover a wider scope of topics and areas of interest.
“We are proud to be doing this in Montenegro – a country that has often exceeded expectations, especially when it comes to bringing people together around a common goal. A place where collaboration and international
WE ARE PROUD TO BE DOING THIS IN MONTENEGRO – A COUNTRY THAT HAS OFTEN EXCEEDED EXPECTATIONS, ESPECIALLY WHEN IT COMES TO BRINGING PEOPLE TOGETHER AROUND A COMMON GOAL.
dialogue truly take root. And if I may say personally: for those of us who grew up in this region, the very fact that we are here today – not talking about conflict, but about investment, innovation, and sustainability –is no small thing. I remember a time when this region was seen as unstable, fragmented, and divided. And now it stands as one of the most dynamic corridors of opportunity in Europe. That change didn’t happen overnight. And it didn’t happen by accident. It’s the result of many small acts of courage, connection, and coop-
eration – and it is exactly these values that this Summit continues to honour and strengthen,” said Braithwaite.
“Through this year’s panels — from central banks and investors to civil society — the message was clear: without legal certainty, there can be no sustainable economic development. The region’s drive for modern arbitration, stronger rule of law, and better governance isn’t just part of reform processes, it’s the foundation for attracting investors and creating new opportunities. During the Summit, we empha-
BILJANA BRAITHWAITE
C EO and founder of Sustineri Partners and Director of the Summit
sized that the energy and climate transition must be designed with justice at its core. We need to ensure decarbonization policies create, not destroy, pathways for inclusion, employment, and local resilience,” said Braithwaite.
This year’s discussions placed particular emphasis on the role of artificial intelligence and climate change.
“The consensus is that the region must not only adapt to innovation but help shape it — through an ethical framework of laws and solutions tailored to our local context. From energy markets to youth-focused programs, this is our moment for cross-border cooperation. There’s enormous potential here — and so much reason for hope. In times when public trust is low, people often believe nothing positive can happen here. But these past days, by gathering people from across the region, we’ve seen how much collaboration is truly possible. I have great faith in the EU and all it can offer this region. When that moment arrives, our borders will matter much less,” Braithwaite added.
The Summit was formally opened by Biljana Braithwaite, alongside David Margason ,
MONTENEGRO WANTS TO BE AN EXAMPLE THAT ECONOMIC PROGRESS CAN BE ACHIEVED WHILE RESPECTING ALL THE RULES. WE WANT TO, TAKING FULL POLITICAL AND LEGAL RESPONSIBILITY, CREATE CONDITIONS FOR NEW JOBS, ECONOMIC GROWTH, AND A BETTER QUALITY OF LIFE FOR OUR CITIZENS.
“Like many other cities in Europe and the Balkans, Tivat faces challenges of rapid development, major construction, inflation, labor shortages, and the green transition. These challenges multiply and are felt most acutely at the local government level. Local communities are best positioned to recognize them and are often the first to offer solutions. That’s why now, more than ever, it’s essential to strengthen local governments — to give them the resources and freedom to act, while providing essential support from central institutions,” added Komnenović.
President of Montenegro Jakov Milatović, at the opening ceremony delivered a keynote speech highlighting the centrality of ESG principles for the region’s future.
innovation, and ideas are essential for creating a world where sustainability is the rule, not the exception. But for young people to actively participate in ESG processes, we must equip them with a quality education that empowers them with the knowledge and skills needed to tackle today’s challenges. Our education system must foster critical thinking, digital literacy, and environmental awareness so young people can become drivers of positive change,” said Milatović.
Prime Minister Milojko Spajić, speaking on the panel “Certainty, Confidence, Growth” focused on investments and legal certainty, remarked:
Managing Director of Porto Montenegro, and Željko Komnenović, Mayor of Tivat.
“News images of extraordinary social, environmental, and now economic events have become a daily reality, dulling our reactions and increasing the risk of indifference to these systemic threats to our already overstressed habitat,” noted Margason.
“For the Adria region, ESG isn’t just a global trend — it’s a necessity. These are the foundations upon which we must build a better society together. And to build such a society, we need people. That’s why this year I want to place special focus on the role of young people and the importance of education. Our youth are not just the future — they are the present. Their energy,
“Montenegro wants to be an example that economic progress can be achieved while respecting all the rules. We want to, taking full political and legal responsibility, create conditions for new jobs, economic growth, and a better quality of life for our citizens.” He also stressed that Europe must find a way to keep pace with other rapidly advancing global regions.
Among the event’s key partners was Universal Capital Bank, a platinum sponsor.
JAKOV MILATOVIĆ President of Montenegro
Miloš Pavlović, President of the Management Board, at Universal Capital Bank, underscored the significance of the Summit for Montenegro:
“At Universal Capital Bank, we believe the financial sector must play a key role in building a sustainable future. Our partnership with the ESG Adria Summit 2025, as a platinum partner, confirms our commitment to ESG principles, sustainable finance innovations, and supporting the development of a green economy. We’re proud to lead in green financing in Montenegro and to actively contribute to positive change through our credit programs and community-oriented business strategy,” Pavlović stated.
M:tel Montenegro, the Summit’s gold partner, backed the event through innovative digital initiatives. Zoran Milovanović, CEO of M:tel, remarked:
“At M:tel, we actively invest in digital infrastructure and smart solutions — from developing 5G networks to supporting smart city initiatives and projects that improve energy efficiency. We believe technology must serve people, and forums like the ESG Adria Summit provide invaluable opportunities to exchange practical experiences and forge partnerships that drive a more sustainable future. We’re proud to be part of that dialogue,” said Milovanović.
Mohamed Alabbar, founder of Eagle Hills and another gold partner, presented on his company’s work and philosophy:
“Good and honest work delivers good results. If one day I have the opportunity to realize projects in Montenegro, it will be a great honor for me,” Alabbar said, while highlighting the importance of socially responsible business practices as the core of his company’s mission. He also
discussed supporting young people and small entrepreneurs through entrepreneurship programs and scholarships for talented students.
“In every location where we develop projects, we rely entirely on the local population. I believe the real power lies in people, and
that’s why we have to support them,” said Alabbar, one of the world’s most influential investors.
Among this year’s distinguished speakers were Katrín Jakobsdóttir , Former Prime Minister of Iceland; Ian Goldin, Professor of Globalisation and Development, Oxford University and former World Bank Vice President; Fatih Karahan, Governor, Central Bank of the Republic of Türkiye; Vice-Chairman and CEO, Munich Security Conference (MSC); Raphael Ghiandai, Chief Financial Officer at Fondation Prince Albert II de Monaco; Amer Kapetanović, Secretary General of the Regional Cooperation Council; Dex Hunter-Torricke, Silicon Valley Communications Expert; and other leaders across business, politics, and civil society.
Prof. Dr. Saša Mujović, Mayor of Podgorica
Sustainable Development and European Standards –A Roadmap for Podgorica
The capital of Montenegro, Podgorica, has long been recognized as the country’s key urban, economic, and administrative center. Its rapid development reflects an ambition to become a modern, sustainable, and investment-attractive city. In an interview with “Diplomacy & Commerce Montenegro” magazine, the Mayor of Podgorica, Prof. Dr. Saša Mujović, discussed the city’s top priorities, the challenges of urban development, plans for improving transport infrastructure and digitalizing administration, as well as strategic initiatives aimed at attracting investments and strengthening international relations. Finally, he reflected on the importance of European integration for local governments and Podgorica’s role in implementing
European standards to enhance the quality of life for all its residents.
Mr. Mujović, in recent years, Podgorica has been developing intensively, both in terms of infrastructure and urban planning. What are your key priorities for the development of the capital, and which projects are currently your main focus?
The priority projects currently being implemented by the local administration stem from the real and urgent needs of the capital, particularly in the area of municipal infrastructure. One of the main challenges in this sector has been outdated and inadequate planning documentation, which for years fell under the jurisdiction of the state level. However, with the adoption of the Law on Spa-
tial Planning, the responsibility for drafting and adopting local planning documents has been transferred to local governments. This has created the conditions for more efficient management of space as the most valuable resource and for systematically addressing accumulated issues. Until the spatial planning system becomes fully operational, the capital city is implementing a series of urgent measures – primarily aimed at addressing the lack of parking spaces, increasing green areas, and improving children’s and sports playgrounds. In this regard, several projects are currently underway, with a particular focus on the installation of prefabricated above-ground garages. Specifically, a tender has been announced for the conceptual and main design of
a modular above-ground parking garage in Block V. Additionally, around 400 new parking spaces are planned for the site of the former “Morača” barracks.
Additionally, we are launching the “Green City Pulse” project, which involves the creation of green pedestrian corridors throughout the city. These corridors will be enhanced with tree planting, urban furniture, and additional features that make public spaces more functional, sustainable, and aesthetically appealing. The implementation of the “MIKRO 020” project is also continuing, focusing on revitalizing small neglected public spaces in residential areas. Currently, work is underway on one location, with preparations for new sites in progress.
At the same time, construction work is ongoing on Veljko Vlahović Boulevard and Pero Ćetković Boulevard, along with the reconstruction of several streets across the city, including Kozaračka, Miloš Obilić, Špiro Mugoša, and Ljubović. Special attention has been given to restoring the authentic appearance of Stara Varoš and Drač, with the paving of roadways using stone cobblestones to preserve the historical character of these areas. Construction work is also underway on the Morača River promenade and the landslide remediation in Pričelje. In the field of high-rise construction, key projects include the City Theater and a multi-purpose facility in Zagorič. Preparations are also being made for the reconstruction of Vučedolska Street, Branko Ćopić Street, and Slobode Street, as well as for the development of new promenades on Ljubović Hill and near the Small Sports Stadium. Among the most significant projects are the construction of the Western Bypass and Vojislavljević Boulevard. A co-financing agreement has been signed with the Traffic Administration for these projects, while the City of Podgorica is responsible for preparing project documentation, land expropriation, and the construction of accompanying municipal infrastructure. As for other projects, the 2025 Urban Development Plan, which is currently being drafted, will provide a clearer definition of priorities for the second half of this year.
An efficient and transparent city administration is essential for the smooth functioning of a modern city. What steps are you taking to improve local administration and enhance communication between citizens and city authorities? In anticipation of the new Law on Local Self-Government, which will introduce significant changes in the functioning of local authorities, the City of Podgorica is already implementing concrete reforms. A particular focus has been placed on local community councils, many of which had been neglected and non-functional for years. These councils have now been fully renovated and reactivated, which we see as a crucial step in strengthening communication with citizens and involving them in decision-making processes.
UNTIL THE SPATIAL PLANNING SYSTEM BECOMES FULLY OPERATIONAL, THE CAPITAL CITY IS IMPLEMENTING A SERIES OF URGENT MEASURES – PRIMARILY AIMED AT ADDRESSING THE LACK OF PARKING SPACES, INCREASING GREEN AREAS, AND IMPROVING CHILDREN’S AND SPORTS PLAYGROUNDS.
Direct citizen participation in decision-making is one of the cornerstones of a modern local community. That is why, at the next session of the local parliament, proposals for new decisions will be presented to further enhance citizen engagement – especially through the new Decision on Local Community Councils and amendments to the Decision on the Youth Council. Our goal is to ensure that citizens, particularly young people, have a strong voice and actively participate in shaping the policies of Podgorica through their ideas and initiatives. This aligns with the message sent by young people through Podgorica’s candidacy for the European Youth Capital 2028, under the slogan: “Youth Create the City”.
When it comes to improving local administration, we recognize that it is a complex system requiring continuous development. Local governments play a key role in implementing European legislation, particularly in areas such as environmental protection, infrastructure, public procurement, and social services. Therefore, it is essential to continuously strengthen the knowledge and skills of employees while also leading by example – working reliably, with dedication, and always in the best interest of citizens.
This year, the City of Podgorica will begin developing a Human Resource Management Strategy, which will assess current needs and establish clear goals for personnel policies. At the same time, a new employee management software is being developed to enable more precise, up-to-date, and efficient human resource management.
The goal is clear – to build a professional, responsible, and citizen-oriented city administration. While achieving this requires time and specific processes, the City of Podgorica remains firmly committed to creating a system that ensures lawful, efficient, and modern governance in the service of all residents.
Podgorica is becoming an attractive destination for investors and entrepreneurs. What initiatives is the City taking to encourage domestic and foreign investments and improve the business environment?
In recent years, Podgorica has increasingly positioned itself as a city with strong investment potential. The city administration is taking concrete steps to further improve the business environment, attract new investments, and create conditions for long-term and sustainable development. By strengthening international cooperation and engaging in direct dialogue with diplomatic representatives, international organizations, and business leaders, Podgorica is opening doors to significant projects. We place special emphasis on retaining and supporting existing investors, as we believe that their development is just as important as attracting new ones. One such example is the expansion of the Big Fashion shopping center, a project that the City of Podgorica actively supports, recognizing its contribution to economic growth. There is also strong investment interest from over ten renowned French companies, whose representatives recently visited Podgorica and expressed their readiness for joint initiatives in infrastructure, energy, and environmental protection. As part of its strategic partnerships, Podgorica maintains a long-standing collaboration with Italy, focusing on strengthening cultural ties, promoting shared heritage, and identifying spaces for cultural events in the capital. Future joint projects will enhance both cultural and economic integration. Additionally, we are fostering friendly relations with Turkey, including discussions about potential investments, such as the establishment of a private school in Podgorica. Such initiatives diversify the education system and create new opportunities for the local community. In partnership with the United Nations Development Programme (UNDP), Podgorica is implementing several key initiatives focused on green transition, biodiversity pro-
tection, digital transformation, and institutional capacity building. As one of the participants in the “100 Climate-Neutral and Smart Cities” mission, Podgorica has committed to achieving climate neutrality by 2030. A key aspect of this effort is the innovative concept of a Citizens’ Climate Assembly, which further strengthens community involvement in decision-making. A crucial mechanism for strategic dialogue and the development of concrete initiatives remains the Podgorica Forum. This platform, which has been active for years, serves to connect businesses, academia, and institutions, fostering a better business environment, innovative solutions, and the promotion of Podgorica as a city open to new ideas and investments. Through these activities, Podgorica is evolving into a modern, open, and dynamic city – one where investors and international partners are recognized as key players in building a shared and sustainable future.
We are witnessing that the rapid increase in the number of residents and vehicles in Podgorica has led to daily traffic congestion and a shortage of parking spaces, which represents one of the biggest infrastructure challenges for the capital city. What specific solutions are planned to improve the traffic network, ease congestion on key roads, and increase parking capacity? Is there a long-term strategy for improving public transport and alternative mobility options?
To systematically address this issue, the City of Podgorica is implementing a series of shortterm and long-term measures. Additional locations in the city center are being considered for the construction of new aboveground or underground parking garages, and the necessary urban-technical conditions for their design and implementation are currently being developed.
To quickly increase the number of parking spaces, the city is also proceeding with the development of temporary parking lots on available public land owned by the city, particularly in neighborhoods where parking shortages have been identified.
Furthermore, a public call will be announced for the development of a comprehensive traffic study for the Capital City.
IN RECENT YEARS, PODGORICA HAS INCREASINGLY POSITIONED ITSELF AS A CITY WITH STRONG INVESTMENT POTENTIAL. THE CITY ADMINISTRATION IS TAKING CONCRETE STEPS TO FURTHER IMPROVE THE BUSINESS ENVIRONMENT, ATTRACT NEW INVESTMENTS, AND CREATE CONDITIONS FOR LONG-TERM AND SUSTAINABLE DEVELOPMENT.
In addition to analyzing the existing traffic network, this study will include solutions for improving public transportation and developing alternative mobility options, such as cycling and pedestrian infrastructure.
One of the key aspects of traffic policy is the enhancement of public transportation. In this regard, we are continuously working on expanding the vehicle fleet and introducing new city bus routes to provide citizens with a more comfortable, accessible, and reliable means of transport. The Capital City will also focus on developing a long-term mobility strategy, based on sustainable and functional solutions that meet the modern needs of Podgorica, as well as its growing population and increasing number of vehicles.
Many cities utilize EU funds to implement infrastructure and development projects. Is Podgorica actively leveraging the opportunities provided by European programs and funds? Are there any specific projects being carried out in collaboration with European partners?
The Capital City actively takes advantage of available European funds and support programs to implement strategic infrastructure and development projects. One of the most significant examples is the “Wastewater Collection and Treatment in Podgorica” program, recognized as a nationally important project and ranked first on Montenegro’s priority list of environmental infrastructure projects. This is a complex program consisting of eight components, including the construction of a wastewater treatment plant, treatment and incineration of sewage sludge, construction of the main sewage collector, a pedestrian bridge carrying the collector and main water supply line, expansion of the secondary sewage network, improvement of wastewater management at the “13. Jul Plantaže” winery.
The total value of the project exceeds €75 million, and to ensure its implementation, the Capital City, in cooperation with relevant institutions, has secured substantial non-repayable funds from European sources, including the Western Balkans Investment Framework (WBIF) and bilateral EU donations. So far, over €32 million in grant support has been secured for technical assistance and construction. The project is being implemented in accordance with current EU environmental legislation and holds particular importance in fulfilling Montenegro’s obligations under Chapter 27 of the EU accession process. Its realization is not just an infrastructure development but also an environmental milestone for the Capital City, directly contributing to improving citizens’ quality of life and protecting the Morača River and the broader water system. Then, the City Team for Technical Support in the preparation and implementation of EU projects (the so-called IPA Team), established in 2018 within the Department for International Cooperation and Partnerships, is currently involved in the implementation of five projects funded by European grants. These projects address climate change challenges and contribute to the sustainable development of the city. The Be Ready project focuses on mitigating urban heat island effects, while SpongeCity tests the concept of “sponge cities” as a response to increasingly frequent extreme weather events. The NBS4RESILIENCE project promotes nature-based solutions to enhance resilience to rising temperatures, whereas the MISSION project is developing a smart multimodal transport application to improve urban mobility. Additionally, within the INCREASE project, a new generation of photovoltaic panels is being developed, with demonstration installations planned for two public buildings in Podgorica – the Administrative Building of the Secretariat for Spatial Planning and Sustainable Development and a public parking garage in the city center.
A CRUCIAL MECHANISM FOR STRATEGIC DIALOGUE AND THE DEVELOPMENT OF CONCRETE INITIATIVES REMAINS THE PODGORICA FORUM. THIS PLATFORM, WHICH HAS BEEN ACTIVE FOR YEARS, SERVES TO CONNECT BUSINESSES, ACADEMIA, AND INSTITUTIONS, FOSTERING A BETTER BUSINESS ENVIRONMENT, INNOVATIVE SOLUTIONS, AND THE PROMOTION OF PODGORICA AS A CITY OPEN TO NEW IDEAS AND INVESTMENTS.
As a former minister in the current government, how do you assess Montenegro’s progress in the European integration process, particularly in the context of urban development, environmental protection, and alignment with European standards? What are the main challenges on this path, and what do you believe should be prioritized to accelerate this process?
Montenegro has made significant progress in European integration compared to other countries in the region. However, the pace has unfortunately slowed down in recent years. While progress has been achieved in aligning national legislation with European law, the country continues to face serious challenges regarding implementation and institutional stability. One example is the area of waste management and recycling, which in Montenegro remains far from a satisfactory level. Systematic approaches are lacking, infrastructure is limited, and public
awareness still largely relies on individual initiatives. If we are to take European commitments seriously, waste management and the establishment of sustainable recycling systems must become a priority. A similar situation exists in the field of urban development – plans are in place, but their implementation is often hindered by bureaucratic obstacles, institutional inconsistencies, and limited capacities.
One of the main challenges on the European path remains the establishment of a professional, stable, and depoliticized public administration capable of consistently fulfilling its commitments. European integration should be a national priority, but it must also result in better services, better-organized cities, and an improved quality of life. Local governments can play a key role in this process through concrete projects, and the Capital City will continue to make the application of European standards visible and beneficial to citizens.
SAŠA MUJOVIĆ Mayor of Podgorica
Photo: Government of Montenegro, Saša Matić
Montenegrin Wilderness of Majestic Peaks and Hidden Lakes
Lukavica is a mountain located in the central part of Montenegro, 30 km from Nikšić, and belongs to the Morača mountain range. It is particularly remarkable due to its exceptional natural beauty, making this area one of the most picturesque in Montenegro. Lukavica is famous for its abundant water springs, which, according to legend, number as many as the days in a year – 365 – something no other Montenegrin mountain can boast.
Its awe-inspiring landscape is dominated by towering peaks, including Veliki Žurim (2036 m above sea level) and Mali Žurim (1984 m), which reign over the mountain. Other prominent peaks include Ilijin Vrh (2051 m), Gackove Grede (2004 m), and Borovnik (1935 m). Additionally, Lukavica is home to two magnificent mountain lakes: Kapetanovo Lake and Manito Lake. Kapetanovo Lake, situated at an altitude of 1678 m, lies within the municipality of Kolašin and belongs to the group of glacial lakes. It measures 480 m in length, 330 m in width, and reaches a maximum depth of 37 m. The lake is celebrated for its enchanting surroundings, diverse aquatic life, and crystal-clear greenish waters.
Manito Lake, also known as Brnjičko Lake, is located near Kapetanovo Lake, about a 40-minute walk away, at an altitude of 1773 m. It is 220 m long, 140 m wide, and has a maximum depth of 13 m.
Lukavica is also home to katuns (traditional shepherds' settlements) belonging to the people of Zagarač,
Župa, Piperi, Morača, and Rovca. For centuries, these pastoral communities have brought their livestock to graze here from early spring until late autumn, a tradition that continues to this day. Although the number of livestock has significantly decreased compared to the past, Lukavica is still teeming with activity. Each summer, an increasing number of tourists and visitors come to experience its stunning landscapes.
Access to Lukavica is via Nikšić, passing by the "Zagrad" mine, Luka Bojović, and reaching the entrance to the valley at Bare Bojovića, from where the route continues to the Zagarač katun. At Bare Bojovića, a road branches off toward Kapetanovo Lake (5 km). Along this route, visitors will come across the Church of St. Ilija, built in 2007 beside Nikšin Kiljan. This location has long been a traditional gathering place for the people of Zagarač, Župa, Piperi, Rovca, and Morača during the Ilindan (St. Ilija’s Day) celebrations.
Lukavica offers its visitors expansive meadows, boundless skies, majestic peaks, and breath-taking panoramic views, making it one of Montenegro’s most stunning landscapes. Its beauty is, to say the least, mesmerising, making it a must-visit destination for anyone seeking to immerse themselves in its vastness, the scent of wildflowers, and the opulence of its natural splendour. For this reason, it has become an unmissable stop for nature lovers, hikers, motorcyclists, and off-road adventurers alike.
The region is a paradise for hikers, offering trails that range from easy walks to more challenging ascents, like reaching the peaks of Veliki and Mali Zurim. It's also steeped in local traditions, with herders still tending their flocks, adding a charming cultural touch to the natural beauty
Photo: Private archive
Danijela Jović, Financial Advisor and Consortium Coordinator of the Vezuv Consortium
Bridging Finance and Leadership
Unlocking the secrets to effective financial planning and consortium management
From her early professional beginnings at the Institute of Economics in Belgrade, Danijela Jović has grown into a successful businesswoman within the Vezuv Consortium—one of Montenegro’s most prominent business groups, which continues to grow and develop, both within Montenegro and through its expanding portfolio of ventures across the region.
How was the Vezuv Consortium established?
The Vezuv Consortium is the embodiment of the vision of its founder, Mr Žarko Mitrović , to unite several successful companies with the aim of strengthening their capacity to execute large-scale projects, both in Montenegro and beyond its borders. The goal is to assemble an even stronger team, as people are the key asset in any successful enterprise. The consortium was formed through the unification of the business and investment interests of Montenegrin-based companies: Vezuv d.o.o., General Invest d.o.o., Admiral Holding d.o.o., and Energo Finanzza d.o.o
As the Vezuv Consortium has expanded its investment group over time, its equal members now also include partner companies such as Finanzza Holdings Limited, Alteena Holdings Limited, Finanzza Real Estate, KPF Properties, and several others based in neighbouring and other European Union countries.
This concept of the Vezuv Consortium represents a long-term agreement between the aforementioned companies, focused on a common goal of expanding and strengthening their collective capacity to implement new and complex projects. Each company, however, retains its independence in the fundamental aspects of its operations. The primary objec-
tive of the consortium is to pool and improve human resources— rightly considered the top priority, as the Consortium recognises the importance of investing in skilled, experienced, and dedicated individuals and teams. Additionally, the Consortium aims to consolidate technological and financial resources to undertake projects that would be too large or too costly for any single company to carry out independently. Moreover, the consortium enhances negotiating power, strengthens competitive advantage, and increases the quality and likelihood of successfully completing complex assignments across various markets. Each company contributes its own specialised expertise
and resources, which in turn reduces individual exposure to risk. Our focus is no longer limited to the Montenegrin market—Vezuv Consortium represents our strategic platform for pursuing successful ventures across multiple sectors in both the regional and European Union markets.
You are the Financial Advisor and Coordinator of the Vezuv Consortium. Could you give us a more detailed description of your role?
As the Financial Coordinator of the Vezuv Consortium, my responsibility focuses on managing—or more precisely, establishing—the optimal balance of interests among the consor-
tium’s entities. Through insight into their operations, including their current investment capacities and investment “appetites”, I advise the entities on which of the ongoing or upcoming projects they should participate in, and to what extent. I oversee the financial execution of these activities and coordinate the process of enabling them to become independently profitable. For the successful operation and functionality of the overall system, another key part of my role involves coordinating with financial institutions, both domestically and internationally, as well as liaising with tax authorities and increasingly demanding regulators across various jurisdictions.
DANIJELA JOVIĆ
Financial Advisor and Consortium Coordinator of the Vezuv Consortium
Have you previously worked with any of the companies within the consortium?
It all began with my consultancy engagement at Vezuv – Volcano. The successfully implemented operational standards, clearly defined goals, and the visionary outlook for future development by the company’s founder, Mr Žarko Mitrović, inspired and motivated me to join the management team that shares and follows this vision. This vision is most evident in the company’s commitment to innovation across all areas of business, investments in new technologies, and the readiness and courage to maintain its position as a market leader. One of Vezuv – Volcano’s strengths lies in its constant focus on delivering top-quality service and effectively managing human resources. This includes supporting talent, providing staff training, and fostering team development. However, I must emphasise that even the best team can go astray and waste valuable time without a clearly defined owner’s vision, a harmonised strategy, and concrete business objectives. That’s why we build our success strategically and with care.
The Games of Chance Administration published last year’s revenue results from gambling activities. Was Vezuv – Volcano once again the largest contributor to Montenegro’s budget?
As I’ve already mentioned, we’ve been the industry leader in the Montenegrin gaming sector for nearly a decade. That leadership
is reflected in our consistent adherence to legal regulations and a partnership-based approach with the state. We have continuously been listed on the White Taxpayer List as a regular and compliant taxpayer. The total amount of tax contributions paid into Montenegro’s budget in 2024 was EUR 14.8 million, which represents an increase of EUR 4.6 million compared to 2023. In terms of concession fees, our contribution to the state amounted to EUR 8.8 million. The corporate income tax for 2023, paid at the end of March 2024, totalled EUR 4.8 million. Taxes and contributions on personal income reached nearly EUR 1 million, while other tax obligations exceeded EUR 230,000. This solidifies our leading position, and our ambition is to maintain and strengthen this position in the coming years—both in terms of business performance and corporate social responsibility.
That’s a good introduction to the fact that it's impossible not to notice that the company Vezuv – Volcano is deeply committed to corporate social responsibility. Absolutely. Vezuv – Volcano placed strong emphasis on social responsibility throughout 2024. Through numerous CSR initiatives, philanthropic projects, individual donations, sponsorships, and patronage efforts, the company allocated over EUR 200,000 to support a wide range of community-based projects and initiatives. By supporting key sectors such as healthcare, sport, education, culture, and environ-
OUR PRIMARY FOCUS IN THE COMING PERIOD WILL BE GREEN ENERGY. MONTENEGRO POSSESSES SIGNIFICANT POTENTIAL IN THIS AREA, AND BY DEVELOPING CAPACITIES IN RENEWABLE ENERGY SOURCES, THE COUNTRY CAN GENERATE SURPLUS ENERGY FOR EXPORT—PARTICULARLY TO EU MARKETS WHERE DEMAND FOR CLEAN AND SUSTAINABLE ENERGY CONTINUES TO RISE.
mental protection, our aim was not only to provide concrete material assistance but also to raise awareness of the importance of corporate social responsibility. In 2025, we plan to significantly increase our CSR budget, as we view this as both a privilege and a responsibility.
Vezuv – Volcano is expanding its business beyond Montenegro’s borders?
Naturally. As the market leader in Montenegro, it is a logical progression to extend our position beyond our national borders. Vezuv – Volcano is among the few Montenegrin companies unafraid to test its potential in regional markets. With the VOLCANO brand, we have successfully expanded into Serbia and Republika Srpska through strategic acquisitions. We are not afraid of competition—on the contrary, it drives us to be better. Our expansion plans continue, and I firmly believe we will soon be operating in the Federation of Bosnia and Herzegovina, as well as North Macedonia.
It is important to highlight that Vezuv – Volcano has existed for a quarter of a century and has been a leader in the gaming industry for nearly a decade. As an
employer of over 1,000 people, we play a vital role in Montenegro’s economy by contributing to the reduction of unemployment, stabilising the labour market, and stimulating overall economic growth.
Could you give us an overview of the core activities of the other companies within the Vezuv Consortium?
Energo Finanzza d.o.o., Podgorica – is a Special Purpose Vehicle (SPV) established with the aim of investing in renewable – green – energy sources in Montenegro. Its operations include land acquisition, project development, construction, and management of solar power plants and wind farms. Currently, the company owns one solar power plant near Podgorica – Ubli 1 – with an installed capacity of 5 megawatts (MW) and a projected annual output of 8,200 MWh. The plant is already operational, having obtained both the occupancy permit and the permanent operating licence. The total investment in this project amounts to EUR 4.8 million. Project planning and technical documentation are currently being prepared for a second solar facility – Ubli 2 – with a projected capacity of 4.8 MW.
PORTO PALACE TIVAT
Danijela Jović has successfully built her career in the auditing sector over the years. With her decades-long experience, including serving as Executive Director at Deloitte Montenegro, and later holding senior roles at Ernst & Young, including Associate Partner in Audit and Executive Director of EY Montenegro Audit Company, Jović transitioned to the role of Chief Executive Officer of Universal Capital Bank A.D. Podgorica, and subsequently became a member of the Bank’s Supervisory Board. Her extensive background in audit, followed by leadership roles in the banking sector, enabled her to gain an extensive and in-depth understanding of corporate operations across various industries, including financial institutions. As a natural progression in her career, she turned to a new chapter, seeking a challenge that offered greater entrepreneurial opportunities. This led her to join the Vezuv Consortium team. Today, she holds the position of Financial Advisor and Consortium Coordinator, a role that has provided her with fresh insights and perspectives. Thanks to a highly dedicated team, she has successfully expanded the consortium’s presence into new industries.
General Invest d.o.o., Podgorica – is our company responsible for the successful management of the boutique 5-star hotel Porto Palace in Tivat, located at the prestigious Porto Montenegro marina. The hotel Porto Palace is a symbol of sophistication, offering services to the highest quality standards. With a distinct and diverse architectural design, this hotel features a spa, gym, outdoor pool, restaurant, and the exclusive Napa wine bar, providing a complete luxury experience on the waterfront. In the upcoming period, we have allocated significant investment funds for the development of a luxury hotel in the heart of Belgrade. This new hotel will offer over 100 accommodation units, an exclusive restaurant, and a full wellness & spa centre.
Admiral Holding d.o.o., Podgorica is a company that operates within the sectors of construction, real estate rental and sales, and car rental services. Over several decades of successful operations, the company has steadily expanded its portfolio. Today, it
es, 6,500 m² of net commercial space, 612 parking spaces, and extensive landscaped park areas.
Approval has already been obtained from the Chief State Architect, and the final project documentation is currently under revision. Following the issuance of the construction permit, the project City Park will be presented to the market, with the launch expected by the end of Q2 2025. The project will be delivered in two phases. The first phase, located on Plot UP 15—closer to City Kvart—will include 5 buildings, 265 residential units, 325 parking spaces, and 3,500 m² of net commercial space. Completion is anticipated in the second half of 2028.
Montenegro possesses significant potential in this area, and by developing capacities in renewable energy sources, the country can generate surplus energy for export—particularly to EU markets where demand for clean and sustainable energy continues to rise. European markets, which are increasingly committed to low-carbon energy, position Montenegro to leverage its “green” energy potential as a competitive advantage.
engages in construction projects in the roles of investor, developer, and seller of residential and mixed-use properties. The company has successfully completed two residential developments – Lumen Homes and Sunstone Residences. Its project portfolio also includes an impressive and diversified array of real estate assets at various stages of development. A particularly significant project is City Park, located on the site of the former Radoje Dakić factory, adjacent to the City Kvart residential neighbourhood.
This excellent location presents our opportunity to introduce a new living concept, fully tailored to the needs of buyers with modern urban lifestyles. The design will feature innovative architectural solutions, with special emphasis on amenities essential to life in a rapidly growing city. Green spaces and enhanced residential quality will, we believe, set new standards in the local market. The City Park development will comprise 500 residential units of varying siz-
Following this, construction of the second phase on Plot UP 11 will commence, featuring an additional 5 buildings, 235 residential units, 287 parking spaces, and 3,000 m² of commercial space. As previously mentioned, both phases will incorporate generous green areas, including a central park positioned at the heart of the complex, surrounded by the residential buildings. With City Park concept, we aim to send a clear message to our market: we are offering and setting new benchmarks. This project affirms our commitment to redefining quality of life for our clients, which we believe will significantly distinguish us from other residential developments in this part of the capital.
Are there any new projects or plans by the Vezuv Consortium you could share with us?
Our primary focus in the coming period will be green energy.
This very fact was one of the key drivers behind Vezuv Consortium’s decision to explore investment in wind farm projects, with a total projected capacity exceeding 475 megawatts (MW). These investments aim to contribute meaningfully to improving the country’s energy balance, reducing dependence on fossil fuels, ensuring supply stability, and creating new employment opportunities—especially in Montenegro’s northern regions.
All planned wind farms already have secured urban-technical conditions and are currently in the project development phase, with many feasibility studies and technical assessments nearing completion. We view this industry as a strategic direction for the Vezuv Consortium. Together with domestic and international partners, we are committed to supporting the further diversification of Montenegro’s economy. As a signatory of the Paris Agreement, Montenegro is aligning its legislation with EU standards, thereby creating a stable legal framework for investors engaged in green technologies.
UBLI 2 SOLAR FACILITY
Five Star Hotel on the Wild Sight
Welcome to AMI Budva Petrovac
Our mission is to deliver complete enjoyment and satisfaction to our guest. This is the reason behind the design and creation of our services, which are intended to deliver an exceptional and memorable experience tailored to our guests. The offer of premium rooms, apartments and access to all amenities is designed to ensure our guests feel exceptional and distinctive. Surrender to the allure of the numerous benefits and advantages we provide. Experience the allure of enhanced comfort and ensure you rejuvenate in our excellent amenities, which are rich with modernism, sophistication, and elegance. Each moment, detail, and surprise reflects the dedication infused into the efforts of the Ami team.
Comfort starts here
114 beautiful and modern rooms, which include 21 standard guest rooms, 54 Deluxe rooms with mountain or sea view, 15 Junior suites and 24 Villa rooms, Executive and Master suites. Ample rooms and suites featuring sophisticated contemporary Italian design are furnished with the necessary amenities and services to provide an enjoyable stay at our hotel.
GASTRONOMIC EXPERIENCES
Indulge in the small pleasures of life and enjoy the best cuisine with an international flair. Commence with our exceptional buffet, have a cocktail by the pool, and conclude your stay with an exquisite themed dinner.
PIATTO
BUFFET RESTAURANT
A buffet with a show cooking area and magical corners with the highest quality products and pastries, salads, meat and fish dishes and fresh vegetables. The restaurant is open for breakfast and dinner on a half board basis.
FABIO’S RESTAURANT
Indulge in an exceptional dining experience at our à la carte restaurant, featuring Italian delicacies with a contemporary Mediterranean influence. Dine and indulge in beverages beneath the candlelight on our exquisite poolside deck.
POOL SNACK BAR
A wide selection of hot and cold snacks, fresh salads and fruits, ideal for more informal meals while enjoying a pleasant day at the hotel's lagoon-style pool.
ELYXR LOUNGE BAR
Our exclusive lounge bar is the place to enjoy spectacular drinks. Let this be your meeting place with family and friends where you will enjoy coffee and a selection of teas and freshly squeezed juices, as well as classic cocktails and regional and international wines.
VILLA ROOMS AND SUITES
VILLA rooms and suites are located in the best parts of the hotel, are superiorly equipped and provide excellent service, so you will not miss anything.
Nespresso coffee machine and selection of coffee capsules, refreshed daily, kettle and tea,
personalized minibar contents (on request)*, ironing and laundry services*, welcome detail in your room, daily bed linen preparation, pillow selection, luxury toiletries, iron and ironing board (on request), free ironing of one garment per stay. (*) additional charge
ANINNA WELLNESS & SPA
At Annina Spa we offer a space dedicated to relaxation, designed to rejuvenate the body and renew the soul. In our Spa you will discover what your senses have been waiting for. This is an oasis of peace where your thoughts are relaxed between warm colors and relaxing music. When you enter our SPA, you enter a space where aromas, gentle music that awakens the soul and the careful touches of skilled hands remain forever in your memory. We offer exclusive treatments to find the perfect balance of body and soul. Here you will find an indoor pool, 2 different saunas, a Turkish bath, showers and a salt room.
Explore our hotel conference and meeting facilities
Modern and state-of-the-art technology meets impeccable service and facilities to create the ideal setting for your social events, meetings and conferences. We have everything you need to make your business, meetings unforgettable and events extraordinary. Our conference room offers a capacity of up to 80 seats and is suitable for all business events, conferences, trainings and meetings. We can adapt the room to your needs and create a table setting according to your wishes and needs.
KIDS & CO – Children are welcome
Younger family members are our VIP guests. Like our specific children's areas, the Kids & Co program aims to stimulate, inspire and entertain the little ones, ensuring their stay with us is a complete pleasure.
Angelo Zuccala, General Manager of Hotel „Regent Porto Montenegro“
A new dimension of luxury in Montenegro
Mr. Zuccala, you have extensive experience in the hospitality industry. Since May last year, you have been appointed as the General Manager of Hotel Regent Porto Montenegro, and before that, you managed many InterContinental hotels and worked at Regent Carlton Cannes. How would you reflect on your experience so far and the challenges you have faced in this position?
Transitioning to a new hotel, particularly one as unique as Regent Porto Montenegro, is always an exciting challenge. Every property has its own character, shaped by its location, history, and guest expectations. My focus has always been on understanding these nuances and ensuring that we consistently deliver the highest level of hospitality.
At Regent Porto Montenegro, I was particularly impressed by the blend of Mediterranean elegance and the world-class luxury that our guests expect. A key challenge was adapting to the seasonality of the market here, as summer brings an influx of international guests, while the off-season requires a strategic approach to maintain steady occupancy and guest engagement. However, the strength of the Regent and IHG brands and the commitment of our team have allowed us to navigate these dynamics successfully.
IHG is one of the leading hotel groups in theworld. Considering that you hold the position of Area General Manager for all luxury IHG hotels, how would you assess its current position and development in the Balkans? IHG has established itself as a leader in the luxury hospitality sector, not just globally but also within this region. Over the years, we have witnessed a remarkable evolution in the Balkan tourism industry, with increasing demand for high-end travel experiences. For example, Montenegro has positioned itself as a prime destination for luxury tourism, attracting sophisticated travelers from all over the world. Our portfolio in the Balkans reflects this growth. We have continuously worked to enhance our presence in key markets by introducing world-class properties that align with the needs of both leisure and business travelers. Regent Porto Montenegro is a prime example of how IHG is contributing to this transformation, offering an exclusive experience in one of the most beautiful coastal regions in Europe.
Recently, the Crowne Plaza hotel was opened in Podgorica. What significance does this investment have for Montenegro and the expansion of the IHG brand in this part of Europe? The opening of Crowne Plaza in Podgorica is a significant milestone, not just for IHG but
ANGELO ZUCCALA
General Manager of Hotel
„Regent Porto Montenegro
HOTEL „REGENT PORTO MONTENEGRO“
MONTENEGRO HAS POSITIONED ITSELF AS A PRIME DESTINATION FOR LUXURY TOURISM, ATTRACTING SOPHISTICATED TRAVELERS FROM ALL OVER THE WORLD
also for Montenegro’s hospitality sector. As the capital continues to develop into a regional business hub, there is an increasing demand for high-quality accommodation catering to corporate travelers. Crowne Plaza is known for its seamless blend of comfort and efficiency, making it an ideal choice for professionals attending conferences, meetings, and business events in the city. From a broader perspective, this expansion reinforces IHG’s long-term commitment to Montenegro and the wider region. It also highlights the country’s growing reputation as an attractive destination for both business and leisure travel. As international
interest in Montenegro continues to rise, having globally recognized brands like Crowne Plaza further elevates the hospitality offering in the country.
Hotel Regent Porto Montenegro is increasingly positioning itself as a destination for conferences and business events. What are the key advantages of your hotel for hosting such gatherings, especially outside the summer season? Regent Porto Montenegro has established itself as a premier venue for high-end conferences, corporate retreats, and business events. Our key strengths lie in our stunning waterfront location, sophisticated meeting spaces, and impeccable service standards. Beyond our luxurious setting, we offer state-of-the-art conference facilities, personalized event planning, and a range of activities that create a unique experience for attendees. Tivat is destination known for many sunny days and overall mild climate, which makes our hotel an attractive year-round destination, ensuring that events held outside the peak summer months still benefit from a
picturesque and comfortable environment. We are also seeing a shift in the way businesses approach corporate gatherings. More companies are looking for inspiring locations that blend work and leisure, and Regent Porto Montenegro is perfectly suited to meet this demand. Whether it's a high-profile business summit, an incentive trip, or a networking event, we provide an unparalleled setting for success.
Last year, you hosted the Brdo-Brijuni Process. How do you perceive the importance of such events for the image of the hotel and the destination as a whole?
Hosting the Brdo-Brijuni Process was a tremendous honor for us. This prestigious diplomatic gathering brought together some of the most influential leaders from the region, and we were proud to provide a setting that reflected the importance of the occasion. Such high-profile events significantly enhance both the hotel’s reputation and the overall prestige of Montenegro as a destination. They showcase our capability to host world-class gatherings, reinforcing our position as a premier luxury venue for international summits, governmental meetings, and high-end corporate functions. Beyond the immediate impact, hosting events of this caliber contributes to the long-term perception of Montenegro as an important and well-connected location for global diplomacy and business. It demonstrates that the country is not just a beautiful leisure destination but also a serious player on the international stage.
At Regent Porto Montenegro, we remain committed to welcoming distinguished guests and ensuring that every event held at our hotel is executed to perfection. The success of the Brdo-Brijuni Process further validates our ability to handle complex, high-profile occasions with professionalism and discretion.
Photo: Hotel Regent Porto Montenegro
Dušan Raičević, Founder of Gradient
Redefining Luxury Living in Montenegro
Mr. Raičević, what is the story behind Gradient, and what sets your company apart in today’s real estate market?
Gradient was born out of a clear and ambitious vision: to bring world-class design, engineering precision, and uncompromising quality to the Montenegrin real estate landscape. For us, architecture is more than just building structures, it’s about shaping spaces that elevate everyday living. We see each project as a living, breathing environment where design meets purpose. What sets us apart is our obsession with craftsmanship, our attention to
WE BELIEVE BUYING A HOME SHOULD FEEL PERSONAL, NOT TRANSACTIONAL. EVEN AFTER THE SALE, OUR RELATIONSHIP DOESN’T END.
the smallest details, and a deep belief that luxury should be timeless, functional, and human — not just aesthetically pleasing.
Your latest project, The House, has garnered attention, especially among the diplomatic community. Can you tell us more about it?
The House is more than just a villa — it’s a private sanctuary. We designed it with discerning individuals in mind, especially those in diplomatic or high-profile roles who require both elegance and discretion. Located in one of Podgorica’s most prestigious neighborhoods, the residence offers a perfect combination of security, serenity, and sophisticated living. It’s spacious, filled with natural light, and features everything from advanced security systems to multi-vehicle parking and high-end finishes. We didn’t cut a single corner — every detail was thoughtfully executed.
DUŠAN RAIČEVIĆ Founder of Gradient
What makes The House stand out in the luxury market, particularly for diplomats and high-ranking officials?
First and foremost: privacy and peace of mind. The villa includes a beautifully landscaped private courtyard, ensuring complete seclusion. Then, there’s the quality — we use only premium materials, state-of-the-art insulation, and bespoke interior elements. For diplomats, having a residence that’s not only secure but also dignified and comfortable is crucial, and The House provides exactly that. It’s a turnkey solution for anyone who wants to arrive and immediately feel at home.
Gradient isn’t just focused on one project. Can you give us a glimpse into your other developments — Terracotta and Oravista?
While The House is very much a statement piece, our broader vision is about creating distinct living experiences across different settings — from the city to the coast. Terracotta and Oravista are perfect examples of that philosophy.
Terracotta is situated near Tološka Forest in Podgorica — close to nature, yet well con-
nected to the city’s daily rhythm. It’s especially attractive for families, with schools, parks, and everyday amenities just around the corner. The project includes 18 residences, each with its own private garden and rooftop terrace. We wanted to create homes that feel open, grounded, and full of light, where urban life and natural surroundings don’t compete, but complement each other.
WORKING WITH INTERNATIONAL AND DIPLOMATIC CLIENTS TAUGHT US THAT TIME, DISCRETION AND FLEXIBILITY ARE JUST AS IMPORTANT AS ARCHITECTURE ITSELF.
That’s why we offer a fully tailored experience from the very beginning. Whether it’s a private viewing, a detailed presentation, or one-on-one consultations, we take the time to understand what each client truly needs. When working with members of the diplomatic or international community, we’re especially mindful of the need for discretion, flexibility, and efficiency. We’re happy to arrange private, confidential tours and adapt the process to fit their unique schedules and preferences. Even after the sale, our relationship doesn’t end. We remain present, offering post-sale support, assistance with settling in, and ensuring every detail reflects the quality we stand for.
Finally, what does the future look like for Gradient?
Exciting, to say the least. We’re committed to raising the bar in the region, continuing to push architectural boundaries while staying rooted in authenticity and purpose. We’re not here to chase trends. We’re here to build legacies that stand the test of time and create places people are proud to call home.
Oravista, on the other hand, is all about Mediterranean living. It’s located in Orahovac, right by the water in Kotor Bay. We designed 15 residences, each with its own character, some with private gardens, others with rooftop terraces and sea views. There’s also a pool and a rental program, which makes it ideal both as a personal getaway and a long-term investment. Being within a UNESCO-protected zone adds another layer of meaning — it’s a place where history, nature, and modern comfort all meet.
For interested buyers or investors, what can they expect when working with Gradient? We believe buying a home, or investing in one, should feel personal, not transactional.
ORAVISTA
TERRACOTTA
Photo: Gradient
Salvatore Nigro, CEO of JA Europe
Entrepreneurship as a Force for European Economic Competitiveness and Global Peace
Salvatore Nigro shares his vision on leadership and innovation, inspiring the next generation of entrepreneurs. A conversation shaping the future of Europe's youth and economy
In a time when youth unemployment and talent gaps challenge economies across Europe, entrepreneurial education is emerging as a key solution — and JA Europe is at the forefront of that movement. As part of an international network recently nominated multiple times for the Nobel Peace Prize, JA Europe plays a vital role in equipping young people with the skills and mindset needed to thrive in a fast-changing world. During his visit to Montenegro, Salvatore Nigro, CEO of JA Europe, shared his thoughts on the power of entrepreneurship to drive social
stability, the potential he sees in Montenegrin youth, and the importance of embedding innovation into the country's educational future. In this interview, Mr. Nigro reflects on JA’s impact, praises the role of local partners, and issues a compelling call for Montenegro to embrace entrepreneurial learning as a national priority.
Junior Achievement Worldwide has been nominated several times for the Nobel Peace Prize. In your opinion, what is the contribution of entrepreneurial programs to global cohesion and stability?
When you're young, you aspire to change the world. However, without the right skills and opportunities, this enthusiasm can lead to frustration, especially when employment is scarce. Our programs at JA equip young people with the necessary skills to secure and retain jobs, build companies, and channel their creativity and innovation productively. Over our 106-year history, operating in 115 countries and providing nearly 20 million youth learning experiences annually, we've seen firsthand how such empowerment contributes to the stability of communities and fosters global peace.
Do you see entrepreneurial potential among young people in Montenegro? What experiences do you carry from your cooperation with our organizations? Absolutely! In countries like Montenegro, with a smaller population and territory, innovation can occur swiftly. The economy here is predominantly service-oriented, especially in tourism, which relies heavily on the talent and creativity of its people. I've observed that young Montenegrins working in tourism are already demonstrating entrepreneurial mindsets by
creating unique experiences for clients. This positions them at the forefront of entrepreneurship in the country.
What do you believe is the key to the success of an organization whose programs are considered among the most innovative by the European Commission? Our longstanding collaboration with the European Commission has been instrumental. For instance, JA Montenegro was established through the EU-funded "By Leap" project, which initiated our activities here with great leaders such as Nikola Mićunović and the whole team. Even after the initial funding concluded, the organization continued to grow. Programs like the Entrepreneurial Skills
OVER OUR 106-YEAR HISTORY, OPERATING IN 115 COUNTRIES AND PROVIDING NEARLY 20 MILLION YOUTH LEARNING EXPERIENCES ANNUALLY, WE'VE SEEN FIRSTHAND HOW SUCH EMPOWERMENT CONTRIBUTES TO THE STABILITY OF COMMUNITIES AND FOSTERS GLOBAL PEACE.
Pass, which started in seven European countries and has expanded to over 60, assess and certify the entrepreneurial skills of young people. Recognized by both the European Commission and the World Economic Forum, these initiatives have been pivotal in our success.
How do you see the role of the Junior Achievement Montenegro organization in the process of educating and creating young leaders in Montenegro?
Collaboration with the public sector is crucial. For example, Albania recently integrated our program into all schools nationwide as part of their educational reform. Montenegro, being agile, has the opportunity to implement similar changes, perhaps even more efficiently. Making entrepreneurial education a mandatory subject, regardless of the academic focus, ensures that all students gain essential skills.
Additionally, addressing the youth unemployment rate, which stands at nearly 29%, requires direct in-
volvement from the private sector in schools. By exposing students to various career paths early on, we can better align education with market needs, fostering a generation of young leaders equipped to drive economic growth. And of course, none of this would be possible without strong local partners. I want to take this opportunity to express my deep gratitude to the University of Donja Gorica, which has done a tremendous job supporting the development of JA Montenegro. A special thanks goes to the whole board who has believed in our mission from the start and continue to champion entrepreneurial education in the country. It’s this kind of local commitment that truly makes the difference.
To conclude, what are your thoughts on integrating entrepreneurship into Montenegro's education system?
Introducing entrepreneurial education from primary school onwards is vital. In Finland, for instance, “business villages” allow young students to role-play various professions, helping them understand different roles in society. Implementing similar initiatives in Montenegro can open young minds to the possibilities of entrepreneurship, laying the foundation for a more innovative and resilient economy.
Photo: JA Europe
It's time for systemic solutions
Navigating Legal Barriers: Filip Jovović on the Challenges and Solutions for Montenegro’s Business Landscape
The Montenegrin corporate sector seeks stability amidst a fluctuating legislative environment, highlighting the necessity for more comprehensive and permanent solutions. For this reason, we consulted Filip Jovović, an attorney at law and junior partner in the reputable law office "Jovović, Mugoša & Vuković", from Podgorica. With rich experience in commercial law and a deep understanding of systemic shortcomings, Jovović presents concrete insights into the legal barriers that hinder business initiatives, as well as proposals for creating a more efficient, transparent and predictable legal environment. His call for dialogue and a strategic approach to legislation comes at the right moment – because, as he himself points out, it is time for systemic solutions.
Mr. Jovović, based on your experience as a lawyer, what are the most common legal challenges faced by entrepreneurs and companies in Montenegro, and how can lawyers help them overcome them?
The primary problem encountered by entrepreneurs and businesses in Montenegro is undoubtedly the duration of court processes. Regrettably, commencing in 2021, the length of court processes will only further extend. As attorneys, we encounter the issue that the first phase of the procedure, whether to the service of the complaint or the response to the complaint, is too lengthy. A substantial number of sessions have been postponed, resulting in the courts being inundated by an influx of cases. This pertains to both trial courts and appellate courts. From my perspective, the courts have made minimal progress in addressing this issue. It is observed that repeated ad hoc adjustments to the legislation, intended to address specific societal issues, sometimes result in the emergence of more significant problems. The longterm implications of this bill remain uncertain as of tomorrow.
FILIP JOVOVIĆ Lawyer
In the past five or six years, legal norms have grown significantly politicized, compromising minor objectives. I contend that the Bar Association of Montenegro, as a professional entity, ought to engage more extensively in the formulation of legislation and in discussions with judicial authorities. I believe that such collaboration is
frequently deficient. I believe the Bar Association is not opposed to achieving this cooperation; rather, the legislative and executive authorities do not perceive the Bar Association as a collaborator in these processes. Furthermore, we are frequently regarded as "disruptors," despite being the individuals most frequently summoned
to implement the legislation appropriately in conjunction with the authorities. The duration of court proceedings significantly contributes to the disillusionment of entrepreneurs, as it frequently occurs that cases extend from two to five years. As time elapses, the likelihood of failing to recover your claim increases due to the
debtor's bankruptcy or account restrictions. Entrepreneurs encounter a multitude of regulations that are enforced, making it challenging for them to stay abreast of the modifications. They frequently possess limited opportunities, so restricting their access to certain knowledge. Ultimately, there is an absence of education necessary to enhance their commercial operations.
How do you comment on the current Law on Business Undertakings? Do you think that it is necessary to introduce certain changes and additions to it in order to facilitate the business of businessmen in Montenegro?
As far as I know, the current Law on Business Undertakings is in the process of amendments. Thus, we are working on amendments to the Law. It is rumored that a working group has conducted extensive work on the required modifications. It is unfortunate that since the law's enactment in 2020, a relatively brief duration has elapsed before necessitating further intervention, which, as I have heard, is quite extreme in certain aspects. On the other hand, the law in question did not present any legal innovations in the area of business entities, resulting in a gradual adjustment for entrepreneurs to its implementation. A brief interval has elapsed, preventing us from conclusively assessing the efficacy of this legal solution. I believe this law is beneficial and has effectively addressed certain practical issues. Nonetheless, in the application of existing legislation, it frequently occurs that official entities interpret and implement the legal text according to their own discretion. This necessitates that persons pursue the safeguarding of their rights through the appropriate judicial authorities. And then the story just goes round and round.
How would you evaluate the effectiveness of administrative procedures in connection with the establishment and operation of companies in Montenegro? What are the most common administrative barriers that slow down business processes, and how could they be overcome?
The education of entrepreneurs, particularly the youth, is essential, as I indicated in the initial question. Administrative obstacles are exceedingly complex for the av-
ULTIMATELY, I REITERATE THAT THE EDUCATION OF ENTREPRENEURS IS ESSENTIAL. I BELIEVE IT WOULD BE BENEFICIAL FOR THE EXECUTIVE BRANCH TO PROVIDE A MANUAL ON COMPANY MANAGEMENT, AIMED AT ENTREPRENEURS.
erage resident of Montenegro. For instance, to establish a Limited Liability Company (LLC), it is imperative to engage a consultant who can educate you on the Law on Prevention of Money Laundering, the Law on Accounting, the aforementioned Law on Business Undertakings, and numerous other laws that pertain directly or indirectly to your prospective business. Conversely, you are at the outset and lack a definitive understanding of your required tasks and expected knowledge. Consequently, you may accidentally find yourself in a situation of noncompliance due to insufficient information, lack of expert guidance, or inadequate
time to thoroughly understand all legal requirements. The ancient legal principle states, “Ignorantia iuris nocet” (not knowing the law is harmfu). Consulting with professionals is essential to prevent potential errors and penalties, as well as to establish a robust basis for sustained business success. Ultimately, I reiterate that the education of entrepreneurs is essential. I believe it would be beneficial for the executive branch to provide a manual on company management, aimed at entrepreneurs. It should delineate in full the essential procedures that entrepreneurs, particularly youth, must undertake to establish their business on a
legitimate and lawful foundation. Historically, such activities have been undertaken by the Chamber of Commerce of Montenegro and the Federation of Employers of Montenegro, indicating that it is imperative for the Government to acknowledge this matter as a priority and address it systematically.
To what extent and in what way does the harmonization of Montenegrin legislation with European company law really contribute to the improvement of the business environment - and where do the challenges of that process lie? This matter is somewhat sensitive, as we frequently align our legislation with European standards, often without fully understanding the implications of our actions. Montenegro's primary foreign policy objective is to achieve full membership in the European Union. However, this goal requires that the entire range of current legislation be harmonized with European directives. This, in itself, leads all of us who work in the field of law, including businessmen, to often not comply with changes in domestic regulations, because we are not in a position to follow the fast pace of such changes. Although a lot of work is being done to harmonize domestic legislation with European legislation, there is really little time to harmonize in practice in the right way. Also, I personally think that certain solutions should not be simply copied, but must be adopted in accordance with the spirit of the society in which we live. Therefore, this means that those legal solutions that work well in Croatia, Austria or another EU member state do not necessarily work in Montenegro. I believe that there is room to create a clear harmony between European directives and our real needs. Certainly, in order to do this, it is first necessary to map the problems and define the ways in which they could be overcome.
Photo: Private archive
Cetinje as the birthplace of printing and literacy
The roots of education and literacy in Montenegro span centuries, as deep and steadfast as Lovćen and the rocks that guard Cetinje—a town of enduring foundations, freedom, and spirituality, the centuries-old center of the Montenegrin kingdom, and today’s cultural, spiritual, and historical capital of Montenegro. At its core, Montenegrin education took shape through tumultuous historical periods, whereas a distinguished place in this mission belongs to printing—a venerable vocation that for centuries served as a guardian of identity and an inextinguishable hearth of Montenegrin spirituality.
A town whose illustrious history testifies to the people's determination to defend their freedom while simultaneously spreading literacy and knowledge, Cetinje courageously resisted the enemy during the Ottoman conquests, fighting not only with weapons for freedom and dignity but also with the pen, which became a means for defending the right to the written word, the right to record, and ultimately, the right to their own history. In this spirit, more than half a millennium ago, the first state printing house in the Slavic world was founded in Cetinje— the renowned Crnojević Printing House, a testament to the unwavering will of the people to defend themselves against oblivion and subjugation through knowledge. It was here that the first book in the Slavic language was created, the precursor of a series of works that would, through the centu -
ries, carry the strength and spirit of our culture. In this sense, The Oktoechos of the First Tone was a testament to the spiritual strength of Montenegro—a potency that resists time, injustice, and destruction—while Cetinje became a place where books embodied freedom, dignity, and identity.
The fate of printing in Montenegro suffered a devastating blow when, under the threat of the Ottoman invasion, Đurađ Crnojević was forced to leave his homeland. With his departure, Montenegrin printing ceased for the next 340 years. However, the tradition of Montenegrin printing was carried on by printers from our region in Venice, among whom a particularly distinguished figure was the printer and duke Božidar Vuković, who established a printing house in 1519, followed by his son Vićen-
co in the mid-16th century. Nevertheless, printing in Montenegro, in the true sense of the word, was only revitalized in the 19th century when Petar II Petrović Njegoš decided to reestablish printing and thus improve education in his country. On January 22, 1834, after a long journey from Saint Petersburg, Njegoš’s printing press arrived in Cetinje, packed in 47 crates. It was a historic moment that marked the return of the written word and the revival of Montenegro’s literary heritage.
The establishment of printing houses in Cetinje laid the foundations of a cultural tradition that would be a source of pride even for much larger nations than ours. In this regard, what is particularly astonishing is the fact that in this small town, in a small country on the fringes of major world events, the first book in the Slavic language was printed as early as 1494—just forty years after the German printer Johannes Gutenberg produced the world’s first printed book on his press in Mainz. While Europe was only beginning to step onto the path of printing, little Cetinje boldly kept pace with the times, becoming the birthplace of Slavic literacy and spirituality.
The Montenegrin printing press was not only a symbol of culture but also a symbol of the struggle
for survival. In its fight for freedom, Montenegro often made the greatest sacrifices—including its own printing press. During the attack on Montenegro in 1852, Prince Danilo Petrović, faced with a shortage of ammunition, ordered that the type from Njegoš’s printing press, after just twenty years of operation, be melted down and turned into bullets, declaring: “If there is Montenegro, there will be letters.” Prince Danilo kept his word, and between 1858 and 1860, he reinstated the printing press, modernizing its technology and giving it new momentum in the service of Montenegrin education and culture.
It is no surprise, then, that Cetinje, building upon this esteemed tradition, remains not only the cultural and historical center of Montenegro but also the seat of numerous educational institutions, faculties, extensive libraries, and organizations that continue to foster the spirit of knowledge, enlightenment, and culture. That is why today, the words of Prince Danilo resonate as an enduring truth and hold special significance—to remember his words, to continue writing, reading, and preserving our language, for with every written letter, we safeguard the spirit of Montenegro, its identity, and the perpetuity of our values for generations to come.
Montenegro
- 2025 -
Prof. Dr. Milica Vukotić, Vice-rector for teaching and international cooperation at the
University of Donja Gorica
Education that Shapes, Not Just Teaches
In a time of rapid change, when education is moving beyond traditional models and increasingly relies on digital tools, international cooperation, and an interdisciplinary approach, the University of Donja Gorica (UDG) positions itself as one of the most innovative educational institutions not only in Montenegro but in the entire region. Speaking to Diplomacy & Commerce Montenegro magazine, Prof. Dr. Milica Vukotić, Vice-Rector for Teaching and International Cooperation at UDG, discussed the role of modular teaching, the importance of digital transformation, strategic partnerships such as the one with Arizona State University, and the mission of an education that combines knowledge, experience, and a global perspective. Through this interview, we discover what the future of education looks like from the perspective of an institution that is already shaping it today. Still, as Prof. Vukotić emphasizes, the university’s main goal remains to encourage students to think globally, act locally, and stay true to the values of knowledge, innovation, and responsibility.
Professor Vukotić, modularized teaching has emerged as one of the fundamental concept in the modernization of educational systems around the world. To what extent is this form of teaching present in the Montenegrin system of higher education?
Modularized teaching is significantly different from the traditional way of organizing teaching. Three years ago, the University of Donja Gorica (UDG) established a strategic partnership with the Arizona State University (ASU), the most innovative university in America, known for its modularized education. The UDG has access to all subjects from the ASU repository, this form of organizing classes is in the test phase at UDG. We started with small groups of male and female students, and every semester an increasing number of them will have access to this study model.
PROF. DR. MILICA VUKOTIĆ Vice-rector for teaching and international cooperation at the University of Donja Gorica
The lack of qualified personnel in certain industries is becoming an increasingly pronounced problem in Montenegro and beyond. This phenomenon calls into question the role of educational institutions in preparing new generations of experts who can respond to the needs of the market. How does the University of Donja Gorica contribute to solving this problem? How does UDG find a balance between creating expert and professional personnel and leaders – innovators in the industry?
The University of Donja Gorica addresses this challenge through a distinctive educational model based on the Professor's equation: Ability = Knowledge × Life Intensity². We believe that only through a combination of comprehensive knowledge and strong life experience, we can create personnel that respond to contemporary challenges. In this context, we promote an integrative methodology, hands-on experience, industry engagement, and global collaboration. Thus, we cultivate not only experts but also leaders and innovators. As metaphorically illustrated in our Study Almanac, we do not prepare male and female students to navigate in a swimming pool, full of uncertainties, but rather a mountain river, full of obstacles and uncertainty, which is what life is.
AS METAPHORICALLY ILLUSTRATED IN OUR STUDY ALMANAC, WE DO NOT PREPARE MALE AND FEMALE STUDENTS TO NAVIGATE IN A SWIMMING POOL, FULL OF UNCERTAINTIES, BUT RATHER A MOUNTAIN RIVER, FULL OF OBSTACLES AND UNCERTAINTY, WHICH IS WHAT LIFE IS.
Digital transformation has become an indispensable part of modern education. What are the latest trends in the application of technology in education, and how does UDG monitor and implement these changes? Since its establishment, the UDG has adhered to technical trends.
Seventeen years ago, we possessed an advanced information system featuring a digital index,
electronic examination registration, and course websites available solely to authenticated users, which also provided a platform for file exchange with lecturers. Over time, the system has been significantly improved. UDG is the only university in Montenegro that has a developed student application, which makes studying significantly easier for male and female students. In addition, plat-
forms such as Canvas and Moodle are used in classes. Through the strategic partnership with ASU, significant attention is paid to blended learning: lecturers attend trainings related to this way of learning, and an increasing number of students have access to subjects from the ASU repository.
In modern education, international university cooperation plays an important role in raising the quality of teaching, research and student mobility. How does UDG develop and improve its international cooperation? What are the most important initiatives and partnerships that contribute to the global recognition of your University?
The best answer to this question is the fact that the majority of students, as one of the key reasons for choosing UDG, cites the wide availability of opportunities for international exchanges. Indeed, UDG has extremely developed international cooperation. The majority of male and female students utilize the Erasmus+ program; nevertheless, we have also established alternative exchange initiatives. Among them, I would like to point out exchanges with Chinese universities and the Marco Polo program, in which Vatel students spend one semester at one of over 50 Vatel schools around the world, where they are also provided with an internship. Certainly, we have the most extensive form of cooperation with ASU, the university that is number 1 in innovation in America for 10 years in a row. This cooperation is strategic and includes much more than the exchange itself - its essence is in joint development, innovation and longterm vision.
Baćko Babić, Founder and Executive Director of ISEM Agency
Knowledge knows no boundaries
Undoubtedly, the world we live in is becoming increasingly interconnected, and the boundaries of education are becoming more permeable, which is why international academic experience is no longer a luxury—it has become a necessity. It was from this vision that ISEM Agency was founded, by Baćko Babić, a man whose personal biography embodies what he now offers to hundreds of young people: an opportunity to gain knowledge, experience, and security for life in a global society through education abroad. In this interview, Babić talks about the challenges and opportunities that studying beyond borders brings, the importance of self-awareness when choosing a career, and how ISEM builds bridges between young talents and world-renowned educational institutions.
Mr. Babić, you founded ISEM Agency in 2011 in Podgorica, inspired by your own academic experience, with the goal of empowering young generations to realise their potential and talents through education abroad. How do you achieve this?
You’re absolutely right! After finishing high school and completing my undergraduate and master’s studies abroad – specifically in the USA, Costa Rica, and Belgium – I decided to return to Podgorica and establish ISEM Agency, with the aim and desire to help future students have an equally enriching and valuable experience. During my studies abroad, aside from playing basketball for American high school and university, I was involved in numerous student activities and won many awards at both national and international levels.
ISEM Agency (www.isem.agency) was founded in 2011 and today stands as one of the leading regional agencies specialising in educational tourism in Southeast Europe. We operate in nearly all countries of the region. I’d especially like to highlight Slovenia and Bosnia and Herzegovina, where, alongside Podgorica, we organise International Scholarship and Education Fairs. We offer an extensive range of programs, including language summer schools, summer
BAĆKO BABIĆ Founder and Executive Director of ISEM Agency
IT’S ENCOURAGING TO SEE THAT SO-CALLED STUDENT MOBILITY IN THE EDUCATION SECTOR IS INCREASING YEAR BY YEAR ON A GLOBAL SCALE. THIS TREND IS, IN A VERY POSITIVE SENSE, SPREADING TO OUR REGION AS WELL. THIS MEANS THAT IN A FEW YEARS, IT WILL BE ALMOST IMPOSSIBLE TO FIND A STUDENT OR JOB CANDIDATE CONSIDERED A SERIOUS CONTENDER WHO HASN’T SPENT SOME TIME ABROAD.
camps, high school exchange programs, boarding schools, university admissions at the undergraduate, master's, and doctoral levels, Harrison Assessment academic guidance, as well as Work & Travel programs, etc. In other words, there’s almost no educational program related to studying abroad that we don’t offer. Therefore, I would say that the programs our agency offers are accessible to a wide range of candidates. We take great care that, in addition
to the quality of our programs, the prices are also reasonable. In this regard, most of our programs can be financed through 12 equal monthly instalments, and we also cooperate with educational institutions that often offer full scholarships. Our mission is to demystify educational programs abroad, and to genuinely introduce them in a thoughtful and approachable way to a broad group of candidates, making them accessible to a wide audience of students.
How do you think international academic experience contributes to the competitiveness of young people in the labour market in Montenegro and the region? Additionally, when comparing the personal motivations you or your generation had for studying abroad with the motivations of today’s youth – are there differences, and what are they?
It’s encouraging to see that so-called student mobility in the education sector is increasing year by year on a global scale. This trend is, in a very positive sense, spreading to our region as well. This means that in a few years, it will be almost impossible to find a student or job candidate considered a serious contender who hasn’t spent some time abroad – whether through a summer camp, a language summer school, a semester at a foreign high school, or even a student exchange program during their studies. Already, international academic experience is highly valued as a desirable condition for employment, particularly for young people seeking employment. Given that there is already a noticeable presence of foreign labour in many sectors of the economy in Montenegro, employers greatly appreciate having young people on their teams who have been exposed to multinational environments. However, all of this will become even more significant once Montenegro and the countries in the region join the EU. As someone who earned a master's degree and gained extensive knowledge at the College of Europe in Bruges (Belgium), specialising in the field of European Economic Integration and Business, and drawing on the examples from numerous countries that have already joined the European Union, I believe that once Montenegro becomes a full member of the European Union, our domestic market will become part of the broader, unified EU market. As a result, exposure to international academic experiences will become a necessity, not a luxury, in enhancing the competitiveness of young people on the EU job market. On the other hand, I think the motivations for students to study abroad have essential-
ly remained the same, regardless of the time gap. First and foremost, they are driven by the desire to experience something new, to improve knowledge and better prepare for upcoming academic and life challenges, to master a new foreign language, and to make friends from all over the world, etc. What’s different now is the mobility, which is much greater and more accessible globally than before. Additionally, there has been a noticeable increase in the number of candidates who, year after year, decide to take this step. As a result of these decisions, I observe that young people are maturing faster than before. While I went to study abroad only in my fourth year of high school, today we have candidates who choose to go abroad as early as their first year of high school. Also, about twenty years ago, it was unthinkable for children aged 11 or 12 to attend language summer schools, but today, this has become a common practice. In the end, the level of awareness about studying abroad is much advanced than it used to be.
It’s in human nature to seek knowledge, to improve oneself, and to explore areas of interest. Therefore, science and education are among those vital life elements that can make people happy. What are the biggest challenges young people face when making the decision to study abroad?
I think one of the biggest challenges young people generally face when choosing a high school or university, whether in Montenegro or abroad, is the following: insufficient self-awareness, a lack of understanding of their own abilities, and the activities they enjoy doing. Young people often choose academic programs based on what they think such career will offer them in the future, i.e., how they imagine a typical workday. Unfortunately, the way they envision this workday, or their expectations, sometimes don’t align with the reality of the situation. I notice that there are also many undiscovered talents that often come to the surface when going abroad, as there the approach to children is generally very different. As a result, after discovering their talents and potential, candidates can then make a more informed decision about their academic program. To help candidates choose the right academic program, our agency has been implementing the Harrison Assessment academic orientation for many years. By filling out an online questionnaire, a report is generated
I THINK ONE OF THE BIGGEST CHALLENGES YOUNG PEOPLE GENERALLY FACE WHEN CHOOSING A HIGH SCHOOL OR UNIVERSITY, WHETHER IN MONTENEGRO OR ABROAD, IS THE FOLLOWING: INSUFFICIENT SELFAWARENESS, A LACK OF UNDERSTANDING OF THEIR OWN ABILITIES, AND THE ACTIVITIES THEY ENJOY DOING.
about the candidate, which is then interpreted by our certified psychotherapist. The Harrison Assessment academic orientation is based on the fundamental hypothesis that the more we enjoy performing certain activities, the more likely we are to succeed in that field, and certainly be happier. In this way, our psychotherapist can unambiguously conclude which career would be ideal for a candidate based on their personality traits and the activities they enjoy doing. Unfortunately, personality traits and what candidates are good at, what they love to do, or what they enjoy most, are often neglected. Additionally, we always like to ask a few questions when helping a candidate choose an academic program abroad, whether it’s for high school or university. First of all, what is their desired academic program based on their personality traits? What language will they be studying in? What type and kind of institution (e.g., public or private, lecture-based teaching or small group work, etc.)? Then, the choice of country in which they want to study, their future plans, and finally, the budget they plan to allocate for studying abroad. I would also like to add that I believe we, as an agency, have contributed to changing the awareness of parents over the past 15 years when it comes to their children's education abroad. I think that nowadays, parents are increasingly recognising the necessity to invest in quality education for their children, which is supported by the fact that many families are redirecting their budgets away from housing or buying new cars, and instead investing in their children's education, so that these children, empowered with new knowledge and skills, will be able to handle all future financial matters in their lives on their own.
ISEM Agency also provides support once students arrive abroad – how exactly do you help students during their stay in another country?
I would underline that ISEM Agency has three key roles. The first role is advisory – as I already mentioned, we help candidates make the right
decision when choosing an appropriate academic program abroad. The second role is administrative support for candidates – this involves assistance in applying for language summer schools, high schools, universities, Work & Travel programs, or other programs. We also provide support when applying for scholarships, where we always strive to secure the largest possible scholarship. We assist with visa applications, housing searches, etc. Finally, the third role of the agency is to give support to the candidates throughout the duration of their program. This includes many aspects, such as adjusting to the new environment, dealing with potential moments of homesickness, additional administrative tasks upon arrival in the foreign country, help with choosing elective courses, assistance in changing programs, transferring to another high school or university, and so on. We are truly at the disposal of candidates throughout their entire education, all the way until they return to Montenegro. Additionally, we work on connecting high-quality graduates who return to their country with potential employers in Montenegro who are looking for candidates with international academic experience and knowledge.
You collaborate with numerous language schools, high schools, and universities around the world. How do you choose your partners, and how do you ensure that young people from Montenegro and the region get the best opportunities for education and professional development?
Owing to the agency's fifteen-year tradition, as well as the personal experiences of all the members of our team, we have managed to establish numerous partnerships with institutions around the world. ISEM Agency is a member of many networks, such as the British Boarding Schools Network, the United States Boarding Schools Network, various university associations, or, in majority of cases, direct partnerships with institutions. We also participate in many conferences worldwide, where
we strengthen cooperation with current partners, as well as expand our network of partnerships with new institutions. In this regard, the most important thing for us is that our partners provide a stimulating, high-quality, and safe environment, and that they hold the necessary accreditations to ensure that our students can easily have their diplomas recognised and accredited upon returning to Montenegro. We always strive to ensure that the partners we choose for cooperation offer a broad and comprehensive experience for our students. This means that in addition to academic education, students have the opportunity to gain practical experience, engage in a wide range of extracurricular activities, etc. Certainly, the experiences of former students are important to us, as we wish to share them with future candidates to give them a more distinct picture of the program itself. We have also visited a large number of our partner institutions around the world to share our experiences from these visits with potential candidates.
How do you see the future of international education and what trends do you expect in the near future? I believe that the need to gain life, educational, academic, and professional experience outside one’s own country will be the only way to adequately prepare for future life challenges. The future is global, the borders between countries are becoming thinner, so candidates must start preparing for this kind of future at an increasingly younger age. Today, there is hardly an educational institution that does not have a department for international cooperation or internationalisation. Foreign languages are intensively studied, teachers at high schools or universities are often visiting professors, that is, foreigners, and numerous exchange programs are organised at the level of elementary schools, high schools, and universities. Sometimes, such exchanges or gaining work experience are necessary requirements for obtaining a diploma.
Jelena Radosavović, architect
The Future of Construction: Technology and Sustainability in Focus
Shaping Tomorrow: The Architect's Perspective on Future Trends in Construction and Design
Jelena, you completed your undergraduate studies at the Faculty of Polytechnics at the University of Donja Gorica (Podgorica), and then you obtained your first master’s degree at Politecnico di Milano, specializing in sustainable architecture and landscape design. At the same university, you are currently enrolled in a specialized master’s program in BIM management in construction. What influenced your decision to shape your education around the intersection of architecture, construction, and modern technologies such as BIM? My interest in the connection between architecture and technology started during my studies at University of Donja Gorica, where I gained a strong background in both architecture and engineering. After graduating, I became focused on sustainability and saw great potential in that field, which led me to pursue a master’s in sustainable architecture at Politecnico di Milano. After graduating I started my career at engineering studio, there I was introduced to BIM and quickly saw how it could improve the traditional workflow process, making it more efficient. Understanding both architecture and engineering, I realized how important BIM would become. That’s why I decided to specialize in BIM management, combining my interest in modern technology with sustainable design and construction.
Having experience studying in two different academic environments – at the University of Donja Gorica (UDG) and Politecnico di Milano –
JELENA RADOSAVOVIĆ Architect
AFTER
GRADUATING I STARTED MY CAREER AT ENGINEERING STUDIO, THERE I WAS INTRODUCED TO BIM AND QUICKLY SAW HOW IT COULD IMPROVE THE TRADITIONAL WORKFLOW PROCESS, MAKING IT MORE EFFICIENT.
how would you compare these two systems? What are the main differences in their approach to education, and what do you consider their greatest strengths? Although the academic environments are from two different countries and systems, I found many similarities. I adapted quickly at Politecnico di Milano, thanks to the strong foundation I received at UDG, which gave me more than enough knowledge for my master's studies. Both universities excel at staying up to date with global trends and adapting their programs, especially in the architecture department, which I appreciated as the world constantly evolves, and so should education. The main difference lies in the approach to students. At Politecnico, with larger classes, we had to be more independent, solve problems on our own, and there was a lot of group work. We learned as much from our international classmates as from the professors. UDG, on the other hand, had a more personalized approach, with closer student-professor interaction and more time for individual guidance.
Your professional career began in the field of structural design, but over time, you specialized in BIM management in construction. BIM management is becoming increasingly important in the construction industry worldwide. In your opinion, what are the main advantages of this technology, and how is it transforming traditional approaches in architecture and construction?
BIM management has become a game changer in construction. Many people make mistake 3D modeling for BIM, but BIM goes far beyond that. It enables teams to collaborate more efficiently by using a single digital model that everyone can access. This reduces mistakes and improves coordination. BIM also helps save time and money by minimizing mistakes and keeping projects on
budget. It makes the whole process more organized, leading to better results in design and construction. Unfortunately, many people are not ready to adapt, they prefer the traditional way of working, but while BIM might take more time at first, it ultimately saves time and improves efficiency. After seeing the possibilities firsthand and enjoying the process, I knew exactly where I wanted my career to go next.
At the Milan-based construction company where you work, you played a leading role in the company’s first BIM project. What were the biggest challenges in that process, and what did you learn from it? At first, I wasn’t happy with the situation. We had limited resources, and there were a lot of requirements to handle. But now, looking back, I’m really grateful for the opportunity to be part of such a big project. My studio was responsible for over 30 bridges on a new highway in Lombardia. In the beginning, it was challenging, especially since BIM was still a relatively new concept, not just in our studio but also in Italy, and the norms were still being developed. I quickly realized that the best way to learn is by doing. As the project progressed, I gained confidence and started enjoying the work more. Coordinating with over 50 people in different roles, all while working in my third language, was exhausting, but hard work paid off. The more effort I put in, the smoother things went. It was a huge learning experience, and now I see it was the best way for me to grow.
Considering your academic and professional experience, how do you see the future of the construction industry? What trends do you believe will shape this sector in the coming years? Based on my experience, I see the future of the construction industry focusing more on tech-
BIM MANAGEMENT HAS BECOME A GAME CHANGER IN CONSTRUCTION. MANY PEOPLE MISTAKE 3D MODELING FOR BIM, BUT BIM GOES FAR BEYOND THAT. IT ENABLES TEAMS TO COLLABORATE MORE EFFICIENTLY BY USING A SINGLE DIGITAL MODEL THAT EVERYONE CAN ACCESS.
nology and sustainability. BIM will keep playing an important role in making work more efficient. I also believe there will be more emphasis on sustainable building practices as environmental concerns and regulations grow. The industry will likely see more collaboration
between architects, engineers, and construction teams, using technology to improve communication and make processes smoother. Overall, in my opinion, the future will have a stronger focus on sustainability, teamwork, and technological influence.
Đorđe Stojović, Founder of the "Montenegrina" brand
Montenegrina – when business is created with heart and a flag
While many young people are still searching for their calling, Đorđe Stojović is simultaneously building two careers – in the skies and in business. As a professional pilot and entrepreneur, this energetic twenty-nine-year-old successfully balances between aviation and the market, developing his brand Montenegrina with the same enthusiasm with which he navigates aircrafts. His story began with the idea of creating chocolate in the colors of the national flag, and has since evolved into an authentic Montenegrin concept that combines quality, tradition, and business courage. In an interview for our magazine, Đorđe shares his thoughts on challenges, inspiration, and the vision for the future of the Montenegrin economy – from the perspective of a man who knows that business, much like airplanes, cannot take off without courage and the right course.
Đorđe, aside from being a professional pilot, you’re also a young entrepreneur and the creator of the “Montenegrina” brand. What inspired you to step into the world of business alongside your aviation career?
I entered the world of aviation at the age of 16, enrolling in a pilot
academy, and stepped into business before I even turned 20. From an early age, I had a strong desire for professional development, while through business I wanted to contribute to improving the overall economic environment in Montenegro. I felt that there was a lack of quality ideas and drivers of change that could help our society progress. I’ve always advocated for an open market and the advancement of domestic production, which I believe can be competitive internationally. Although aviation and business may seem incompatible at first glance, in my case they turned out to be a great combination – a recipe for success.
The idea for creating the Montenegrina brand was born during my time working for Air Astana, the national airline of Kazakhstan. There, I noticed how much Kazakh citizens were aware of the importance of a national brand – specifically through chocolate packaged in wrappers designed in the colors of their national flag. Since there was no such product in Montenegro, I decided to launch Montenegrina chocolate, with packaging inspired by our national symbols.
The Montenegrina product line continues to grow each year, which speaks to its consistent development. As a young man and entrepreneur, you’ve surely faced many challenges along the way. What were the biggest obstacles in expanding the brand, and how did you overcome them?
Even at the founding of the company “Montenegrina Capital Investment” LLC, I encountered a challenge most people don’t face throughout their entire business careers. When I ordered the first ton of Montenegrina chocolate – a quantity quite unusual for the Montenegrin market – the borders closed due to the COVID-19 pandemic. On the very day Montenegrina chocolate launched in a retail chain, the first coronavirus case was registered in Montenegro. From the start, we had to break through barriers, diversify our operations, seek new sales channels, and face challenges that even larger sys-
tems struggled with. I’m very proud of that, as it’s how entrepreneurial spirit is forged and true readiness for business is tested.
Honestly – when I created the Montenegrina brand, I didn’t have a clear vision of the product assortment. My only goal was that when someone says “Montenegrin brand,” people would immediately think of Montenegrina – and buy it proudly as a gift when traveling abroad or offer it to guests visiting from other countries. So, we started with chocolate. Then, as time passed, I analyzed the market, explored interesting local products, and collaborated with various Montenegrin producers to expand
balization, and Montenegro’s path toward EU membership, we’re opening new doors that will make it easier to trade goods and services, thanks to the standardization of business practices within the EU single market. With border elimination and standardized business operations, our agricultural producers will be fully competitive. I believe that in the near future, the production of wine, olive oil, and honey will truly flourish. Our advantages lie in niche appeal, attractive packaging, strong storytelling, and unique local origin. I’m confident these products will find their place in top restaurants and
our offerings. First, we introduced “Montenegrina traditional coffee.” Then came the “Montenegrina choco bar” products and, most recently, Crmnica honey. Of course, I still plan to expand the product range. We're preparing to include olive oil and wine under our brand. I also want to use this opportunity to invite all Montenegrin agricultural producers to contact us if they believe we could develop a project together.
One of your goals is the promotion of domestic products. In your opinion, what does it take for Montenegrin products to become competitive on the global market?
I’m not a critic of globalization. Like any trend, it has both positive and negative sides – but I believe the positives outweigh the negatives. I think that in the process of glo-
premium retail chains across the EU and beyond.
We also have the potential for micro-production in segments like beer, chocolate, and other confectionery products. With a solid business plan, we can target markets that are not overly industrialized or price-focused. Many Montenegrin producers already comply with EU directives. Of course, internal improvements are still needed –modernization of public administration, streamlined procedures, better development of the north, etc. I see the formula for success in combining tourism and production, through strong branding and commercialization, where we have great potential for results. That way, global clientele with high purchasing power will come to Montenegro and find top-quality local products worthy of their price.
ĐORĐE STOJOVIĆ
Founder of the "Montenegrina" brand
Connecting Heritage & Diplomacy: Montenegro in Latin America
DRAGANA OTAŠEVIĆ, MA
Executive Director Center for Migration Policy and Multiculturalism
The Montenegrin diaspora in Latin America represents a vital extension of Montenegro’s cultural, economic, and diplomatic influence. Over the past two decades, Montenegro has renewed and strengthened these ties through high-level diplomatic initiatives, including the opening of its first embassy in Buenos Aires and multiple honorary consulates across the region. This engagement has been crucial in reconnecting second, third, and fourth-generation Montenegrins with their heritage and advancing Montenegro’s strategic interests in Latin America.
KEY ACHIEVEMENTS AND STRATEGIC IMPORTANCE
Diplomatic and Institutional Strengthening – Montenegro has formalized relations with its di-
aspora, ensuring cultural and national identity preservation while reinforcing bilateral cooperation.
Diaspora as a Diplomatic Asset –Montenegrins in Argentina, Uruguay, Paraguay, Bolivia, Peru, and Mexico actively promote Montenegro’s history, economy, and tourism, serving as informal ambassadors of the country of origin.
Economic and Cultural Diplomacy – The diaspora contributes to Montenegro’s visibility in Latin America, facilitating the public of the host countries about the history, culture, heritage of Montenegro, but also about its tourist and investment potentials.
STRATEGIC PRIORITIES FOR STRENGTHENED ENGAGEMENT
Expand Diplomatic Presence –Strengthening the Embassy in Buenos Aires and enhancing honorary consulates across Latin America to support diaspora engagement cultural and economic diplomacy.
Establish the Montenegrin Cultural and Information Center in Buenos Aires – A dedicated institution to:
• Support diaspora communities in identity preservation.
• Promote Montenegro as a cultural and economic partner in Latin America.
• Facilitate bilateral cooperation in trade, education and investment.
• Leverage diaspora for economic growth – Engage Montenegrins from Latin America in investment, tourism, and trade promotion to maximize Montenegro’s global potential.
• Increase Montenegro’s Global Visibility – Position Montenegro as an emerging actor in Latin America through strategic cultural and diplomatic efforts.
CALL TO ACTION: A STRONGER
INSTITUTIONAL COMMITMENT
The Montenegrin diaspora is a key strategic partner in Montenegro’s global outreach and positioning in Latin America. A stronger institutional framework is essential to harness its full potential. The diaspora’s message is clear:
“We are ready to contribute to development of our homeland’s future, just as our ancestors built the nations where we now reside. This can only be realized through strong institutional ties and a robust diplomatic presence of Montenegro in host countries.”
Montenegro has a unique opportunity to leverage its diaspora as a strategic global asset. Strengthened diplomatic engagement, cultural diplomacy, and economic collaboration will ensure that Montenegro secures a lasting and influential presence in Latin America and beyond. Now is the time to transform this historic connection into a dynamic force for Montenegro’s future growth.
Trump’s New Resource Diplomacy: A Global Gamble with Critical Minerals
As Donald Trump seeks to redefine American global leadership in his second presidential term, he is deploying a new diplomatic currency: critical minerals. In an era marked by digital competition, clean energy transitions, and rising geopolitical rivalries,
Trump’s administration has made it clear that whoever controls the world’s rare earths, lithium, cobalt, and graphite — controls the future. But behind the headlines of billion-dollar deals lies a deeper story of transactional diplomacy, national security ambition, and fragile foreign partnerships.
In March 2025, President Trump signed an executive order aimed at scaling up domestic mineral production, slashing red tape for mining permits, and allocating billions through a new critical
minerals fund housed under the U.S. International Development Finance Corporation. His administration presents this as a bold step toward reducing American reliance on China and other geopolitical competitors for key raw materials — materials essential for defense systems, electric vehicles, and high-tech manufacturing. But while domestic mining is part of the strategy, it’s the international mineral grabs that signal the real shift in foreign policy.
One of the most visible — and controversial — moves has been in Ukraine, where the Trump administration is pushing for a deal to gain privileged access to the country’s vast mineral deposits, especially rare earths and titanium. The proposed arrangement — involving U.S. government support and private investment in exchange for mining rights — was initially met with hesitation by Kyiv, wary of losing control over strategic national assets during wartime.
But as The New York Times reported, mounting pressure from Washington and the lure of capital infusion have brought the two sides back to the negotiating table. A Ukrainian delegation is expected in Washington to hammer out a revised framework. Trump’s team frames this as a win-win: securing critical inputs for U.S. industry while boosting Ukraine’s war-ravaged economy. Critics, however, fear the deal risks reducing a sovereign ally to a resource provider at a moment of extreme vulnerability.
In the Democratic Republic of Congo (DRC), the Trump administration is pursuing what it describes as a transformative minerals-for-security pact. The U.S. would gain access to Congo’s coveted cobalt, copper, and gold reserves, while in exchange, it would help stabilize the conflictridden east through intelligence support, counterinsurgency collaboration, and infrastructure investments. Congolese President Félix Tshisekedi has signaled interest, hoping U.S. involvement could pressure Rwanda to pull back support for M23 rebels and end the cycle of cross-border destabilization. But while the promise of American security assistance is appealing, skepticism is warranted. The DRC has long been a graveyard of international peacekeeping ambitions — and the U.S. has limited leverage over regional spoilers like Rwanda and Uganda. Trump’s approach raises the question: can security be outsourced like supply chains? Or will the deal simply entrench another chapter of resource extraction without lasting peace?
Meanwhile, in Australia, a long-standing ally, the mineral card is being played more defensively. As the U.S. tariffs escalate — with Trump imposing a 10% blanket import duty and
higher rates on specific countries — Australia is exploring how its critical minerals reserves can be used as leverage to soften the blow. Talks are underway to secure exemptions by highlighting the importance of Australia’s lithium, rare earths, and nickel exports to U.S. defense and tech firms. This is diplomacy by resource calculus — a dynamic where even allies must negotiate their way around America’s new transactional trade framework.
Trump’s mineral diplomacy reflects a broader ideological shift: a belief that America’s geopolitical power lies not in multilateralism or soft power, but in the hard assets of the earth — and the deals made to control them. This is a worldview in which strategic advantage is secured not through global institutions, but through exclusive contracts, bilateral leverage, and a reassertion of economic nationalism.
But this approach comes with real risks. It may alienate allies, deepen North-South imbalances, and bind the U.S. to unstable regimes in pursuit of shortterm access. In places like the DRC or Ukraine, the imbalance of power in these deals could leave behind resentment — or worse, renewed dependence. In the name of autonomy, the U.S. may inadvertently recreate the very global dependencies it seeks to escape.
As the world’s mineral map is redrawn, Trump’s strategy signals not just a shift in supply chains, but in the architecture of diplomacy itself. For Balkan states and other small economies navigating between major powers, these deals are a warning: geoeconomics is no longer theoretical. It is policy. And in this new order, resources speak louder than rules.
NATALI HUSIĆ SARKOZY
Global Human Development Program (GHD)
Sara Lakičević, Trumpet player
The sound that shapes dreams
Sara Lakičević reshapes the perception of the trumpet, blending emotional richness with technical mastery to craft a unique soundscape on Montenegro's musical stage. Her inspiring journey showcases dedication to the arts and the pursuit of authentic cultural expression through music.
In the world of classical music, an instrument such as the trumpet isn’t typically associated with gentleness and elegance – until you hear it in the hands of Sara Lakičević. This accomplished trumpet player from Kotor has spent years challenging stereotypes, shaping a new soundscape on Montenegro’s musical scene. Although her musical journey began at the piano, she found her true calling in the trumpet – an instrument that, as she puts it, combines technical rigor with emotional richness. Sara is a member of the City Music Kotor, a former member of the Montenegrin Symphony Orchestra, and a dedicated teacher who has also transferred her experience into writing an innovative textbook. Her story is a testament to dedication to the arts and a vision of creating space for authentic cultural expression through sound.
Sara, although your formal education began with the piano, your musical path led you to the trumpet – an instrument that’s not a common choice, especially among women. What attracted you to the trumpet, and when did you realise it would become your life’s calling? Hearing the trumpet at a school concert was my first encounter with its rich, opulent tone. That’s when the urge to learn to play it was born. I was very lucky – my piano teacher was a wonderful educator who responded positively to a child’s curiosity and introduced me to the trumpet teacher at the school, Momir Petričević. In a class of sixteen boys and me – the first girl – our teacher always sought equilibrium, and alongside teaching us trumpet, he also educated us in a broader cultural sense. It was impossible not to fall in love with his world of art, aesthetics, theatre, ballet, and opera. Not long after I started learning the trumpet, I joined the City Music Kotor 1842, travelled through Italy, Spain, Russia, France, and many other countries, playing music and experiencing the beauty of making music together, teamwork, and the joy of connecting through music. Once you feel that, it’s impossible for music not to become your life’s calling.
You are a member of the City Music Kotor, have performed with many regional orchestras such as the Belgrade Philharmonic and the Sarajevo Philharmonic, and were employed by the Montenegrin
WE HAVE OUTSTANDING INDIVIDUALS WHO, THROUGH PERSONAL PROJECTS, TELL INSPIRING STORIES – BUT WE LACK ESSENTIAL SYSTEMIC SUPPORT WITH A CLEAR GOAL AND LONG-TERM STRATEGY FOR THE DEVELOPMENT OF THE ARTS IN MONTENEGRO.
Symphony Orchestra from 2016 to 2024. As a trumpet teacher, you’ve also worked in secondary music schools “Vida Matjan” in Kotor and “Vasa Pavić” in Podgorica. What is your opinion on classical music in Montenegro today? Do young musicians have enough opportunities for professional development and performance? What should be improved to further promote classical music?
We have outstanding individuals who, through personal projects, tell inspiring stories – but we lack essential systemic support with a clear goal and long-term strategy for the development of the arts in Montenegro. Amid the multitude of ideas, smaller initiatives, and the ongoing pursuit for cultural and national identity, we have lost sight of a clear vision – even for the most refined and most abstract form of art: music. We are the only country in the region without an opera and
How important is it for children to have high-quality and age-appropriate learning materials from the very beginning?
I’m truly happy that the book has seen the light of day and that it is now being used across Montenegro, Serbia, Bosnia and Herzegovina, and Croatia. The inspiration came from the lack of a modern textbook and appropriately tailored materials for beginners on such a demanding instrument as the trumpet. In addition to covering the basics of playing a brass instrument—such as breathing exercises, long tones, and developing muscular strength – I aimed for the textbook to be engaging and interactive, teaching not only how to play but also how to listen, and awakening a broader love for music as a whole through discovery of its pages.
You’ve had the opportunity to collaborate with artists and musicians from various parts of the world. How would you compare cultural creators in Montenegro to those abroad? Where do you see similarities, and where are the differences? What could we implement from international experiences to further strengthen our local artistic scene?
ballet house. We have just one symphony orchestra and one military band, both of which lack sufficient permanent members. On the other hand, we offer free music education and are blessed with talented children and dedicated teachers. That imbalance alone speaks volumes: we haven’t invested enough in higher education in the field of classical music, nor do we have sufficiently large platforms and projects that could inspire young people to see classical music as a lifelong calling and allow them to build their careers with dignity and stability in Montenegro.
You are also the author of the textbook Trumpet – My Instrument, created for trumpet classes in elementary music schools. What motivated you to write this book, and how did you adapt it for young talents just beginning to discover the magic of the trumpet?
In order to engage with art in a meaningful way, you have to live it, be immersed in it 24 hours a day. What’s characteristic of classical musicians in Montenegro is that most of us have to strike a balance between two or three professional engagements. In addition to performing, many colleagues also work as educators, while some have even shifted genres and moved away from purely artistic music. In my own case, as the Public Relations Manager of the KotorArt International Festival for many years, I’ve been involved in organisational work, communications, and media. This kind of multitasking is not ideal for focusing solely on performing classical music, and that’s the major difference I’ve observed compared to artists abroad, who – thanks to greater financial stability – can dedicate themselves exclusively to performance. As for the performance level itself, I believe there are some wonderful, successful, and talented individuals in Montenegro who are absolutely on par with artists from abroad. I have great respect and admiration for the colleagues who have chosen to stay in Montenegro – but I also understand those who have left.
Photo: Duško
Greek National Day Celebrated in Podgorica
Freedom as a Common Thread
A Night of Greek Spirit, Diplomatic Relations, and Cultural Connection
On the occasion of National Day, the Embassy of the Hellenic Republic in Montenegro hosted a formal reception on March 25th at the Hilton Hotel in Podgorica. The event gathered numerous guests from the diplomatic corps, Montenegrin institutions, representatives of international organizations, the business community, culture, and the media.
Greece’s National Day is celebrated in remembrance of March 25th, 1821, when the struggle for liberation from decades-long Ottoman rule began, lead-
ing to the establishment of the modern Greek state. This date holds special significance in the collective memory of the Greek people and symbolizes the fight for freedom, unity, and national identity.
In his first official address in Podgorica, the Ambassador of Hellenic Republic to Montenegro, H.E. Dimitrios Gioldassis, highlighted the excellent bilateral relations between the two countries, reflected through political dialogue, economic cooperation, and cultural ties. He announced the establishment of direct flights between Athens and Podgorica,
as well as continued strong support for Montenegro on its path toward EU membership. The ambassador recalled the significance of the Greek Revolution of 1821, whose universal messages of freedom and resistance continue to inspire today. He paid special tribute to the Montenegrin hero Vaso Brajović (Vaso Mavrovouniotis) – a symbol of friendship between the two nations. He thanked the event’s partners and sponsors, as well as his colleagues at the Embassy, concluding his speech with a wish for the further strengthening of Greek-Montenegrin relations. Throughout the evening, guests had the
opportunity to enjoy authentic Greek cuisine and melodies, which further enhanced the atmosphere by evoking the spirit of the Mediterranean. The reception served as an opportunity to strengthen diplomatic and cultural ties and reaffirm mutual respect and partnership between Greece and Montenegro.
In an atmosphere of mutual understanding and friendship, another important date on the Greek calendar was commemorated – one that celebrates freedom, identity, and the enduring strength of a people to shape their own destiny.
Photo:
Embassy of Hellenic Republic in Montenegro
Crafting the wine landscape of Montenegro
A Celebration of Tradition, Innovation, and Montenegro’s Flourishing Wine Culture
For over a decade, the phrase “March is when there is MonteVino” has held true in Montenegro. This year’s edition of “MonteVino 2025” has once again proven to be a distinctive wine event, embodying a blend of quality, tradition, and innovation in the realm of wine in Montenegro, as we have already accustomed our associates and partners.
Montenegro, with its rich cultural heritage and exceptional climatic conditions, has long earned a rightful spot on the world wine list. MonteVino aims to make it a reality by offering tastings, education, and meetings, establishing a platform that enhances the domestic wine landscape and fosters growth.
This year was no exception, as unique masterclass workshops showcased some of the world’s most renowned wineries to the Montenegrin wine landscape. The wines showcased from Argentina, France, and Montenegro served as an excellent prelude to the main event of “MonteVino.”
MonteVino serves as a gathering point for producers, sommeliers, wine enthusiasts, providers of hospitality services, and the media, all coming together to enhance the wine culture of Montenegro. This collaboration aims to elevate the tourist experience and strengthen the overall appeal of Montenegro as a travel destination.
MonteVino transcends a mere wine event; it offers a unique wine experience. The ambiance, rich with enticing aromas and the clinking of glasses alongside shared stories, invites all who cherish the craft of winemaking to discover the offerings of Montenegro's wine landscape at MonteVino.
All that is significant in Montenegro's wine landscape is gathered in one location, encompassing domestic producers and importers, those eager to establish their presence and carve out a niche in the market. As the impressions are sublimated, it becomes evident that an intriguing wine year lies ahead.
For over a decade, March has been synonymous with MonteVino in Montenegro—a tradition that continues to thrive. The 2025 edition of MonteVino once again affirmed its status as a premier wine event, blending quality, tradition, and innovation, all of which have become hallmarks of the gathering.
Montenegro's rich cultural heritage and exceptional climate have long positioned it as a contender on the global wine scene. MonteVino plays a crucial role in actualizing this potential, offering tastings, educational sessions, and networking opportunities. By creating a dynamic platform for wine professionals and enthusiasts alike, the event strengthens Montenegro’s domestic wine industry and stimulates further growth.
