contributors ROBERT ČOBAN DUŠKA JOVANIĆ LJILJANA VUJIĆ VIKTOR LAZIĆ
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AMBASSADOR’S INTERVIEW KEEPING DIPLOMACY VISIBLE, VOCAL AND RELEVANT
H.E. SILVIA DAVIDOU
Ambassador of Romania to Serbia
10
FEATURED INTERVIEW
SERBIA’S VOICE AWAITS ITS MOMENT
PROF DR ĐURO MACUT
Prime minister
AMBASSADOR’S INTERVIEW THE ROAD AHEAD FOR EUROPE’S NEXT CHAPTER
H.E. CHRISTIAN EBNER Ambassador of Austria to Serbia
46 MEDIA INTERVIEW WHEN INFORMATION BECOMES A WEAPON, INTEGRITY IS THE ONLY SHIELDUGLJEŠA BOKIĆ Journalist
49
FOCUS ON HEALTHCARE & PHARMACY
50
FEATURED INTERVIEW TRANSFORMING ACCESS TO RARE DISEASE THERAPIES IN SERBIA DR SANJA RADOJEVIĆ ŠKODRIĆ
Director of the Republic Health Insurance Fund
58
CULTURAL INTERVIEW SIXTY YEARS OF THE PRESENT MARIJANA KOLARIĆ
Director of the Museum of Contemporary Art
Featured countries in this edition: ALGERIA / ARMENIA / AUSTRIA / AZERBAIJAN / CROATIA / CYPRUS / CZECHIA / ECUADOR / EGYPT / ITALIA / JAPAN / MEXICO / MONTENEGRO / ROMANIA / SERBIA / SLOVAKIA / SWITZERLAND / UN / USA
ARRIVALS
H.E. YOUSEF JABRA
New Ambassador of Lebanon in Serbia
Lebanon has appointed a new ambassador to the Republic of Serbia. His Excellency Yousef Jabra presented his credentials and assumed his duties in late October 2025, officially taking office on 14 October. He succeeds Her Excellency Nada Al Akl, who paid a farewell visit to Belgrade in August 2025.
What the Zanzibar Revolution Can Teach Us
…on how suppressed history breeds cycles of violence
Most tourists who visit Zanzibar know almost nothing about the horrific genocide that unfolded on these idyllic beaches in January 1964. Had Bomi Bulsara not managed to flee with his family to England that year, the world might never have heard of Freddie Mercury.
It was Saturday, 12 January. While waiting to enter one of Zanzibar’s national parks, I joined a group of locals on the terrace of a small café, watching a live broadcast of what looked like a mass display. It was Revolution Day, and the commemoration was being held at the stadium on Pemba Island, which, together with Unguja and several smaller islands, forms the Zanzibar archipelago. On the pitch, people arranged their bodies into the number 55, marking the 55th anniversary of the revolution that, on 12 January 1964, toppled Sultan Jamshid bin Abdullah.
This November, I returned to Zanzibar. In my hotel room, I found a luxurious monograph, “Photographic Journey: 60 Years of the United Republic of Tanzania,” printed the previous year to commemorate 60 years since the unification of Tanganyika and Zanzibar into modern-day Tanzania. In the chapter on the revolution, there is not a single mention of the roughly 20,000 Arabs and Indians killed on the island. Nothing about John Okello, the leader of the uprising, who claimed to have personally killed 8,000 people. Only the detail that it was the “fastest revolution” ever recorded—the coup began at midnight. By six in the morning, the new regime was already broadcasting official statements on the radio. What followed over the next two weeks chills the blood.
This revolution was unique in another, almost grotesque way: it became the only genocide in history captured almost in full on camera. An Italian documentary crew happened to be there filming Africa Addio, a film about the decolonisation of the African continent. From a helicopter, they recorded scenes that later made it into the movie: endless columns of Arab civilians marching along palmlined roads, resembling a giant white serpent. When the helicopter descends, armed Black guards become visible, escorting them. Later, groups of roughly a hundred people at a time are separated and led into shallow, pre-dug pits, where they are executed.
An even more harrowing sequence takes place on the beaches: civilians—men, women, children—running towards the sea, some swimming, others scrambling onto overloaded, stranded boats in a desperate attempt to escape certain death. By the next morning, the waves of the Indian Ocean had washed ashore the bodies of most of them.
All of this was captured in painstaking detail, and footage from Africa Addio can be found on YouTube today—the video titled Arab Massacre in Zanzibar, uploaded by a descendant of one of the survivors.
American diplomat Donald Petterson described the killing of Arabs by the African majority as an act of genocide, writing: “Genocide was not a term that was as much in vogue then, as it came to be later, but it is fair to say that in parts of Zanzibar, the
killing of Arabs was genocide, pure and simple.”
In the part of town where the Anglican Cathedral now stands, a slave market stood 145 years ago. Fifty thousand enslaved people were brought to Zanzibar each year, and after being sold at auction, their new owners transported them across Africa and Asia. Most were captured deep inside East Africa. David Livingstone calculated that more than 80,000 enslaved people died annually en route due to the brutal conditions of transport.
We entered the underground chambers where enslaved people were kept for three days before auction—without food, water, or light, in unbearable hygienic conditions, with only a tiny slit for air. In the left room, barely twenty square metres, around fifty enslaved men were held; in the right, of the same size, up to seventy women and children. I watched the horror on the faces of my daughters, aged twelve and fourteen, as they sat on the stone platforms listening to the guide.
Some enslaved people remained on Zanzibar to work on plantations.
Nineteenth-century chronicles mention that the conditions were so harsh that Zanzibar was the only place where no slave revolt ever took place. Under heavy British pressure, the slave trade was abolished, but slavery itself was outlawed only in 1897, and some of its forms, such as forced marriage, persisted for decades.
Centuries of accumulated hatred exploded in the January Revolution of 1964. Victims and perpetrators in this case shared the same Islamic faith, as enslaved Black people had adopted Islam over centuries of Arab rule. There is much to learn from this story— one unknown to most tourists who set foot on Zanzibar, and even fewer who have ever listened to Queen. It is a story about how people of the same religion but different origins can slaughter one another with the same cruelty seen elsewhere between people of the exact origin but different faiths. And about how long-buried frustration, left to ferment over generations, so often erupts into unimaginable violence in which the innocent pay the highest price.
RobertČoban
Photo: Wikimedia
Photo: Wikimedia
Photo: Getty Images/FG/Bauer-Griffin
Jamshid bin Abdullah
John Okello
We Remember. We do not forget.
Protesters Rally In Novi Sad To Mark Anniversary Of Railway Station Canopy Collapse NOVI SAD, SERBIA - NOVEMBER 1:
People wait to lay flowers during 16 minutes of silence during a commemorative gathering to commemorate last year’s railway station canopy collapse on November 1, 2025 in Novi Sad, Serbia. On this day last November, the collapse of a canopy at the city’s main railway station killed 16 people and sparked a series of protests in Novi Sad and throughout the country. Thousands of protesters marched from the Serbian capital, Belgrade, to Novi Sad to mark the anniversary of the disaster and continue their calls for accountability.
Keeping Diplomacy Visible, Vocal and Relevant
How partnership, dialogue and people-to-people ties shape tomorrow’s diplomacy
H.E. SILVIA DAVIDOIU Ambassador of Romania to Serbia
This interview with H.E. Silvia Davidoiu, Ambassador of Romania to Serbia, is the transcript of her conversation for Diplomata, a programme produced by Diplomacy & Commerce in partnership with Euronews Serbia. She reflects on the evolving role of diplomacy, regional stability and the importance of deep, people-centred cooperation
INTERNATIONAL RELATIONS EVOLVE FASTER THAN EVER
Throughout your career, you have witnessed diplomacy evolve across borders and over time. What does it mean to be an ambassador in 2025?
Yes, this is my third ambassadorial post, and I can say there is a
huge difference between today and the past, not only compared to when I was an ambassador before, but even earlier as a diplomat. International relations have evolved, and our work has evolved as well — it has become more complex, more sensitive and requires much more from us than before. The environment is completely different, and the challenges are many. It changes every day. Things that were once normal two years ago are no longer so, and society itself has become more demanding. People expect diplomats to act differently, to be more decisive, to defend their rights, and to demonstrate that we are active and protecting their interests. Things are more complicated because we must also be present on social media. Diplomacy is no longer what it once was, conducted behind closed doors in quiet rooms. We must be visible and vocal, because people expect to see how we do our job and that we deliver what they expect from us.
At the 2025 Munich Security Conference, Serbia and Romania reaffirmed their commitment to preserving their traditional friendship. What does that phrase mean in modern diplomacy today?
I think that moment — it was in February this year — is just a drop in the ocean of our long-standing bilateral relations. I believe the ministers met in Munich, but we have a series of meetings at ministerial and other levels that are ongoing. Perhaps not as many as we would like, but still, I think we have a stable friendship. Like any friendship, it grows and must be nurtured, but we are on a very good path. It is a traditional friendship, and many officials highlight it. I truly believe we have a stable, solid relationship that goes beyond formal meetings and reaches very deep, deeply rooted in the connection between our peoples. We are neighbours; we have always been very good neighbours. One point is always emphasised — that our two countries, in this very troubled region, have never gone to war against each other. So it is a very special relationship.
What cross-border initiatives between Romania and Serbia, or possible regional partnerships by the end of 2025 or further in the future, would you like to highlight?
OUR RELATIONSHIP IS DEEPLY ROOTED IN THE CONNECTION BETWEEN OUR PEOPLES
First of all, I want to say that I am very proud that the RomanianSerbian cross-border IPA-CBC and Interreg is one of the most successful interregional programmes at the EU level.
What will be the priorities of the Romanian Embassy in its cooperation with Serbia?
There is a long list of issues that are priorities for us. First, we would like stronger connectivity between us in terms of infrastructure. I think this is a priority for both sides. We want our motorway project between Timișoara and Pančevo to start taking concrete shape. It is currently on a very good track. We would also like rail connectivity to resume. We made a pause, but I think this will become a reality very soon. I believe we share many interests in energy projects, which are crucial for both parties. Beyond these more prosaic matters, the most important element is our human connection — people-topeople ties, the fact that we have communities and minorities on both sides of the border and that everything functions smoothly. People come together in various formats and at different moments;
they share many things, which creates a good framework for developing these contacts and relationships.
We will likely discuss EUfunded cross-border projects and programmes, which are essential for our bilateral cooperation and highly significant. The European Commission has recognised that we are doing very well in this field. We deliver results, and that carries special significance, as it demonstrates that both countries are committed to European values, cooperation, and bringing tangible benefits to our minorities in terms of economic development, education, environmental protection, and other aspects of daily life.
It is a good and efficient programme. It has grown in scale and funding over the past 12 years, and yesterday in Timișoara was a very special day: the Day of RomanianSerbian Cooperation. We celebrated 35 years of the programme at the EU level and our very special cooperation by awarding the best projects implemented in recent years. It was impressive to see not only officials but also a hall full of representatives of local authorities, schools, hospitals, tourism agencies, as well as beneficiaries and implementers of these projects.
Since you mentioned the European family in your earlier answer, how does Romania view Serbia’s EU accession process, and what role does Romania see for itself?
I believe we have consistently supported Serbia’s EU accession
and its efforts toward membership. It is not an easy path, and we know this from our own experience. It requires a great deal of effort, sacrifice and compromise, and overall it is a demanding process. But one thing I want to emphasise is that, in the end, the effort, compromise and sacrifice pay off. The benefits for the people are visible. Romania has experienced the full transformative power of EU membership over the past 18 years. We have now reached our maturity within the EU, and I truly cannot imagine my country outside it.
I do not see Serbia as a country outside the EU. Serbia belongs in the Union, and I am convinced of that. During my years in Serbia, I have come to understand that deep down every citizen here knows they belong to the European family. It ultimately comes down to uniting efforts, strength, and political will, and taking decisive steps toward full membership.
Another “family” we must mention, alongside the European Union, is of course the NATO Alliance, of which Romania is a member. How does Romania balance its NATO obligations with preserving regional stability in areas such as the Western Balkans?
I don’t think there is any contradiction between the two things you mentioned. They are completely compatible, and Romania has demonstrated — both politically and through its presence in
the region — that it is strongly committed to maintaining peace and stability here. We are aware of all security risks. We cannot forget that a war is being fought on our border. You are somewhat farther from it, but even so, the global atmosphere is far from calm.
Romania encourages political dialogue bilaterally, as well as within NATO’s institutional framework with Serbia. Furthermore, we make steady contributions to the stability and security of this region through our presence in KFOR — we have been there from the very beginning — and since 2023, we have further increased our presence. We now have around 180 soldiers on the ground, which is a significant contribution. We are also more strongly represented in EUFOR ALTHEA, where this year we are part of the command structure, and we currently have 700 personnel deployed there. So this is truly a substantial contribution. And we do it conscientiously, knowing that preserving peace and stability in this region is worth every effort.
This year, trade between the two countries has exceeded € 2 billion. Which sectors are driving that growth and supporting this positive trend?
I think we will reach two billion in just the first six months of this year. I look forward to the end of the year, when we will see the final figures. However, in recent years, we have recorded steady growth. I believe the potential is enormous. We can do much better, and we can do more. We have many areas that are traditional fields of economic cooperation between our two countries.
Firstly, the energy sector is one of the primary drivers of trade and economic exchange. We offer a range of agricultural products, as well as electronic and electrical engineering products, which are a significant part of our trade. However, I am pleased to see the results of our efforts in recent years to encourage cooperation in IT, telecommunications, and innovation, where we have invested significant effort in connecting institutions from both countries to create a more institutional
EFFORT, COMPROMISE AND SACRIFICE ALWAYS PAY OFF
framework for future cooperation. This is important at a time when services, particularly the IT sector, are engines of economic development. And I believe both sides have much to offer.
I want to highlight one more aspect of our economic cooperation, which, once again, relates to the human factor — tourism. I think we have begun to rediscover one another. It is wonderful when you go for a weekend to Golubac Fortress, Kladovo or Veliko Gradište and see that at least a third of the cars parked in public areas have Romanian licence plates. This shows that there is intense movement across the border. And if you go to Timișoara — I was there recently — you hear Serbian in the streets almost as a second language. Many Serbian tourists
attend various events, whether political or cultural. So tourism is a major factor in this regard. And there is always a strong interest in regional mobility.
In that regard, you also mentioned working on the railway links between Timișoara and Belgrade. How is that modernisation process progressing, and what is its current status? And how might it affect regional mobility, as we discussed?
I believe we have a problem here that should be resolved soon. There used to be physical infrastructure between Timișoara and Vršac, and between Timișoara and Kikinda — that it is. What is needed now is an agreement between the two railway companies on some long-standing issues. I believe normal traffic will resume in the near future. I am very optimistic about it.
As I mentioned earlier, we also look forward to the completion of the motorway between our two countries. It will be a muchneeded addition to the existing
infrastructure. There is also a basic connectivity, so to speak — a route that functions perfectly — and that is the Danube. But the Danube also needs company. We are pleased that the railway and motorway will follow the Danube in connecting Serbia with the eastern part of the continent.
It is worth noting that there is very fruitful and intensive cooperation between our companies, and significant trade from Serbia is conducted through the Port of Constanța. A group of Serbian companies recently visited the port’s facilities, and cooperation is going very well. There are many opportunities. As an embassy, we encourage even closer cooperation and are very optimistic about the future.
Romania has always advocated for the rights of its kin in Serbia. How does the embassy support Romanian communities while, of course, respecting Serbia’s sovereignty?
First of all, I am very proud to say that we have consistently maintained a principled approach to this issue, and I believe we have always acted and responded within the framework of mutual respect and our national interests. Both sides have their minorities on each side of the border. Our situation is more specific because there is a historically consistent Romanian minority in Vojvodina, and another community in eastern Serbia — the Romanians, referred to as Vlachs.
We have worked to maintain a solid institutional framework for cooperation, which is the Joint Commission on Minority Rights. It
serves as the legal basis for our cooperation in this field. I look forward to restarting the committee’s work. We have had quite a long pause, but I welcome the resumption of dialogue. We hold regular, purposeful meetings with the Ministry of Human and Minority Rights and Social Dialogue. I think everything is highly transparent. When an issue arises, whether positive or negative, we discuss it with each other. That is the most important thing. We are aware of the realities and the challenges, and we are both prepared to address them.
We undertake numerous projects aimed at preserving national identity through language, tradition, and culture. We encourage and financially support both sides — I must emphasise that — through the National Council of the Romanian Minority and through the Department for Romanians Abroad in Romania. We financially support many cultural events that people care deeply about.
We work extensively in the field of culture, as well as on “people-to-people” projects, many of which are implemented under the Romanian-Serbian cross-border programme. It is a very active partnership, and I am pleased that this is the case at the local level. Despite the historical language barrier between Romanians and Serbs, both minority communities
STABILITY IN THIS REGION IS WORTH EVERY EFFORT
have organically become bilingual in Serbia and in Romania.
What does this say about the resilience of cultural identity, as you mentioned, and how can diplomacy support this kind of bottom-up integration?
On both sides of the border, almost everyone speaks both languages, despite Romanian being a Romance language and Serbian a Slavic one. But people have always found ways to understand one another, and they naturally developed that ability — nothing about it was imposed. As I mentioned, on both sides, we invest efforts in promoting national identity through preserving the mother tongue, while at the same time encouraging the learning of foreign languages and, of course, the language of one’s immediate neighbour.
There have always been TV and radio programmes broadcast on both sides of the border in the neighbour’s language or the language of our minorities. Hence, these things evolve naturally, and whenever we can support them through concrete projects, we do so. We are in constant contact with the regional branch of Romanian national television in Timișoara, and they have made a significant effort to foster a partnership with Radio Television of Vojvodina, which offers dedicated programmes in Romanian. We support this cooperation. It is the best way to do it, and that is why we are bilingual on both sides.
In the past, you also participated in the Women’s CEO Summit, where the topic of gender
equality — particularly in diplomacy — was discussed. How would you assess the current situation?
Unfortunately, I could not attend this year, but I was part of the panel on women in diplomacy last year, and it was very interesting. It is always beneficial to discuss these issues. I believe a great deal has changed and evolved in this regard. Sometimes such a gathering is needed to make us aware of reality. I no longer see this as something exceptional. I believe that we, as women, have already secured a very important place in the diplomatic sphere. It is no longer a sector reserved only for men. I am proud to say that in the Romanian Foreign Ministry, we sometimes have more than 50% women, or at least come close to it. I think around 35% of the heads of Romanian diplomatic missions are women. Things are progressing naturally. We affirm our place in society based on merit.
What do you envision as the future of international relations between Serbia and Romania?
I am very optimistic. I think we have plenty of room to manoeuvre and develop, which makes it difficult to single out just a few topics. We are together in this region. We already contribute — and can continue to contribute — to its stability, peace, security and economic development.
This also includes our own economic development, which will further strengthen our position within European structures, where I hope Serbia will become a full member in the very near future. We are always ready to stand by Serbia and to engage in an open dialogue about the challenges you face on your path to membership. We have both positive and negative experiences, and we are ready to share them all with you.
I believe we will continue to support people and their connections at the local level. There are already many partnerships in place, and we are now encouraging new ones between municipalities and cities in both countries. People already know how to find each other. We, as ambassadors, are not always necessary, but sometimes they look for the right partners, and we, as representatives of our countries, can help guide them. The projects they develop together form the foundation of our relationship, and we will follow these processes closely and work to encourage them even further in the future.
Serbia’s Voice Awaits Its Moment
Prime Minister Đuro Macut on EU hurdles, political tensions and the realities of foreign-policy balancing
minister
In an exclusive conversation at the Adria Summit — organised by Euronews Serbia — Serbian Prime Minister Prof Dr Đuro Macut reflects on the country’s strategic path toward the European Union amid a shifting geopolitical landscape. Speaking with Euronews Serbia journalist Minja Miletić, he addresses the political obstacles shaping Serbia’s accession process, the realities of foreign-policy alignment, and the delicate balance between national interests and international expectations. This interview offers a detailed look at how the Serbian government perceives its current position, its priorities, and the steps ahead in navigating one of the most complex periods for European integration in recent years.
You took office after your election in April, at a time of considerable tension and political challenges. Back then, you emphasised that Serbia remains firmly on its strategic path toward the European Union, stating: “We believe in Europe, but above all in Serbia.” You also said that Serbia seeks a Europe in which its voice is heard, where differences are a strength rather than an obstacle. What, today, is the greatest barrier to Serbia’s voice being heard? Is it, as Prime Minister Brnabić suggested, a lack of unity on this issue?
I think we were given an excellent starting point for this conversation, because the Speaker of Parliament opened a series of key topics related to European integration. As I said then, and have repeated since, we are in Europe. We are already formally in Europe; what remains is the formal
WE ARE VERY CLOSE TO THE EUROPEAN UNION — THE OBSTACLES ARE POLITICAL, NOT TECHNICAL
verification of our presence in the community of nations to which we have belonged for as long as Europe has existed and for as long as we have lived on this land.
The essential question, as she noted and as you mentioned, is whether we are actually close to joining Europe. I believe that is the crucial question. We are very close. But there are obstacles that are formal yet invisible, and in a figurative sense, they make the process seem insurmountable. These are political obstacles.
In every technical sense, we have met the conditions to be part of Europe, but the final decision rests with the member states. Therefore, I believe we are closer than ever before to joining, because we have fulfilled all the prerequisites. Through various meetings I have had as prime minister over the past six months, I have gained the impression that everyone understands, respects and values us — and that only one moment is missing, a single trigger.
That could be the opening of Cluster 3, as mentioned, or the beginning of the accession procedure itself. One example is the London Summit, which was part of the Berlin Process.
You say we are technically ready, but the problem is political. Last week, we received the European Commission’s report. A conference was held with the EU Ambassador to Serbia, Andreas von Beckerath, and the President
PROF DR ĐURO MACUT Prime
Photo: Filip Kovačević
of Serbia, Aleksandar Vučić. A debate immediately began over the report, that it was harsher than ever. How did you perceive it? As criticism, or as a balance between praise and critique?
I think it is more the latter, although it can also be interpreted as criticism. Considering the imbalance in the accession progress of other countries in the region — despite their notable activity and efficiency — the report is essentially a balance between what Serbia has been trying to achieve for years, EU integration, and what we still need to do.
So yes, it is a balancing act, but we cannot say that Serbia has not made important steps. We have made significant progress, and the past few months show that we have accelerated. This is something the Government of Serbia will certainly continue to take on.
When you say “take on”, the President said at that press conference that reforms are needed — in the rule of law and the judiciary — and that people in the government may need to work harder on these issues. How did you interpret that message?
I would say it is a good message from the President, one that gives the government an even stronger mandate to continue these activities. In that context, I have already formed clusters of ministries within working groups, each with clear tasks and timelines for achieving their goals.
The first goal concerns the end of 2025 — by then, we must finalise the legislative solutions that will be sent to Brussels. By the end of 2026, we will have a series of steps to complete. These are mostly technical matters related to the package of laws that must be adopted by the end of 2026.
So, we will be very active. Ministers have received clear instructions, we are working on it, and there are parameters and monitoring indicators. I will follow this process closely, and I hope to be satisfied — as well as the ministries involved, the Parliament that will receive the draft laws, and, overall, I believe we will remain aligned. The dynamics are in place, and we must take this seriously.
There is a recommendation to open Cluster 3, which would, after four years, truly unblock our path. One of the requirements in the report was the adoption of the Law on the Unified Voter Register, which the Parliament has now adopted.
SERBIA HOLDS A CLEAR PRO-EUROPEAN POSITION, BUT WE MUST PROTECT OUR NATIONAL INTERESTS WITH A BALANCED APPROACH
We saw that the European Commissioner for Enlargement, Marta Kos, welcomed this on X. Do you expect the EU member states to give the green light for opening Cluster 3?
I think the Speaker of Parliament was right — that dissonance in the Assembly is real and very clear, but it is also a strange situation. These issues should not be used for political point-scoring. These are matters of national interest if we want Europe in Serbia — and we are already part of it.
We need to meet the standards as soon as possible and create conditions on our own political scene so that there are no divisions in how these issues are approached. It is a good point, and we should speak about it openly.
Listening to the last two parliamentary sessions, I got the impression that, out of ten questions or comments, only one or two were actually related to the agenda. If we translate that to matters
concerning the European Union, one could say there is dissonance.
In fact, it is not real dissonance — it is declarative rather than functional. A lot of time is lost on things that are, I would say, irrelevant.
Is it only dissonance, given that one of the criticisms we face is the anti-European narrative? This is also being mentioned — coming from the media, from politicians, and then spilling over to citizens who have been waiting far too long for progress in this process.
I think it is again a mix of factors. It is completely clear that we hold a pro-European position. We are a country in Europe. Personally, as Prime Minister, everything I have done in my professional life has been tied almost exclusively to Europe. I think there is a significant misunderstanding about how we should formalise that position. We are already there — perhaps there is a formally invisible declarative layer — but if we analytically examine all
the texts appearing in the media, including yours, which is specific because you have an objective approach to Europe and the EU, you won’t find harshly negative commentary elsewhere either.
I wouldn’t say there is a wall of opposition. We need to be inclusive. We must involve everyone on our political scene, but also in society at large. Everyone in academia, and in other key social sectors — the pillars of society — should be declarative in this sense and work proactively. I don’t think there is…
And why don’t we have that, Professor?
Perhaps there is not enough readiness for dialogue. We need to talk more and move beyond daily political issues. There is always some new event that disrupts the picture and pushes us back for a while. I don’t think that is a good thing.
And this, as they say, is something we witness every day in our public life.
But aside from the requirements we discussed, one of the key expectations the European Union has of us is to align our foreign and security policy with EU policy. How should we understand that now? When will it happen, given that you say our
strategic goal is EU membership, yet we maintain special relations with both Moscow and Beijing? Yes, it is a very complex situation, and we, as a small country with a small population, must take care of our national interests. Whether those interests are regional or broader and international depends on the moment at which we are speaking. I think we need a balanced approach to both East and West.
We are more closely connected with the West — that is clear — but we cannot forget the East. However, there is also a third actor: the South. There is the Global South, as it is called in the East, and the United Nations is the main advocate of that concept.
We are a founding member of the United Nations, but also of the Non-Aligned Movement. In that sense, we must look to all our former and current friends. We are not in a position to be exclusively tied to one side.
Nor can we, even economically, give up certain current partnerships. We must work on alignment, but that should not become a factor that distances us.
All right, but how can a small country maintain an independent foreign policy in a world of great powers? Exactly — we have to balance. In the integration process, we will remain flexible and work toward that goal.
But the percentage of alignment is an interesting category. At the moment, we meet 65% of the alignment requirements, which is a high percentage. If we look at other countries in the region, some of them have an even higher percentage. The question is why the gap is so large. And that comes from the international context. More than 20%, perhaps even 30% of all requirements relate solely to sanctions or to our position toward third countries in terms of sanctions.
If you break down those percentages, you see, for example, 20 sanction packages against a single country, which carries a large share of the alignment percentage. So technically, we are very close to meeting everything. But when you look at the structure of what we still lack, that is where the problem lies.
The question is whether it is realistic that our stance on sanctioning a single person or specific individual in the East has the same weight as our global position on
THE ALIGNMENT PERCENTAGE IS MISLEADING — A SINGLE SANCTIONS PACKAGE CAN OUTWEIGH OUR ENTIRE STRATEGIC PROGRESS
major crises in the world, such as those in the East. One example is the relationship between India and Pakistan — a major international crisis, on which we have a clearly defined position and do not support such actions.
Yet that is placed on the same level as one case or one person, and the two are treated as equal. The system of percentages used in the accession process is highly questionable and applies selectively to certain countries. In that sense, we see a degree of inadequate treatment on the part of the European Union as well.
Yes, but it seems that the relationship with the European Union and with Russia here is viewed mostly through the issue of Kosovo and Metohija. That is something extremely important to us. In that light, do you see the European Union as a sincere partner to Serbia?
I would say it is a partnership, certainly. Whether it is fully sincere, it probably is. If you ask EU officials, they will say it is. But the constant postponement of getting the provisional authorities in Priština to complete what they committed to in 2013 shows a certain degree of EU inaction toward them.
I would call it a stalemate and a level of diplomacy that cannot be endured. It cannot be tolerated indefinitely.
We have recent examples, such as the meeting in London, where Mr Kurti, representing those institutions, was the only one who spoke negatively about his northern neighbour, framing everything as his own internal problems. In other words, we avoid addressing issues at home and shift everything onto someone else.
That is a serious problem the European Union must, in some way, address. It is unacceptable that the process has been blocked for so many years by only one side.
All right, but would you say that Russia uses Kosovo and Metohija to maintain its influence here in Serbia? Is it sincerely defending our interests?
I would say it is a traditional friend that genuinely defends and understands our situation. Given that they have also gone through various periods of disintegration and structural changes in recent decades, I believe they clearly understand our position — just as some other members of the Security Council do.
So we have significant polarisation in that sense. What matters to us is that some countries fully understand our position, while others do not. I think we must keep that balance in mind and be responsible toward the group of major countries that do understand us.
Right, and we come back again to fulfilment. This is something Brussels strongly insists on, and you yourself said — in your statement for TASS — that you will not introduce sanctions against Russia. You said: “As long as I am Prime Minister, the Serbian government will not join the sanctions against Russia.” So I ask you — how realistic is this general policy of balancing? I think it is possible, but of course, it needs to be aligned with our partners in the European Union. That is not the decisive framework. As I already said, we have met 65% of the requirements.
But that political segment, relating to one country and one situation, is expanded to unprecedented proportions, and what you have achieved — those 65% — is then significantly diminished. What will happen if a historic agreement between Russia and Ukraine is reached? What then?
Will those 20% or 30% concerning us disappear? I think the matter is very flexible. I believe the entire energy crisis and everything happening now can be resolved easily if major changes occur. Not everything should be reflected onto us. We are not some “role example” to be used as a negative case for everything.
Photo:
NOMEN EST OMEN:
Mexico’s Ambassador Carlos Felix Corona with his spouse at the Día de los Muertos celebration (Knez Mihailova Street, Belgrade, 3 November)
YES, IF THE AMERICANS DON’T VETO IT:
Matilde Mordt, UN Resident Coordinator in Serbia, and Mohamed al Namura, Ambassador of Palestine to Serbia (UN Day, Museum of Yugoslavia, 24 October)
“WE SHALL SEE WHETHER OTHERS WILL FOLLOW YOUR EXAMPLE”:
Plamena Halacheva, Deputy Head of the EU Delegation to Serbia, and Charlotte Sammelin, Ambassador of the Kingdom of Sweden to Serbia, at the celebration of Cyprus’ National Day (Metropol Palace, 22 October)
WHAT SERBS AND ALGERIANS HAVE IN COMMON:
Lamb served at the reception marking the 71st anniversary of the Algerian Revolution (Serbian Army HQ, 30 October)
ONCE ZORAN ĐORĐEVIĆ, NOW TATJANA MACURA — A REGULAR AT EVERY RECEPTION:
Tatjana Macura at the celebration of the Day of National Unity and the Day of the Armed Forces of Italy (Italian Embassy, 6 November)
“TELL TRAMP WE ARE ALSO A LANDLOCKED COUNTRY”:
Swiss Ambassador Anne Lugon-Moulin and Hungarian Ambassador to Serbia Jozsef Magyar (Reception for Hungary’s National Day, White Palace, 21 October)
The Kimono as a Thread Between Tradition and Contemporary Design
The etnology Fest 2025 was held at the ethnographic museum in belgrade, featuring a kimono fashion show
The event took place under the patronage of Tamara Vučić, with the support of the Ministry of Culture and the presence of representatives from the Embassy of Japan.
Japan was the country in focus, and the kimono emerged as a natural guide through the theme: straight lines and layered fabrics follow the rhythm of the seasons, while motifs of cherry blossoms, chrysanthemums, pine, bamboo, plum, cranes, and waves carry messages of beauty, longevity, happiness, and endurance.
On formal models, the kamon, a family or clan emblem, appears discreetly, serving as a reminder of the connection between clothing and identity.
Once everyday and ceremonial attire for all social classes, from samurai to the
FROM SAMURAI ARMOUR TO RUNWAY SILHOUETTES, THE KIMONO REMAINS A CONSTANT CULTURAL STORYTELLER
imperial court, the kimono gradually evolved into recognisable types: furisode with long sleeves for unmarried women, tomesode with shorter sleeves for married women, and the light, cotton yukata for summer and festivals. The men’s kimono is most often worn
with an obi belt, sometimes paired with hakama trousers.
Today, the kimono is worn on important occasions – during tea ceremonies, weddings, or festivals – and continues to serve as a constant source of inspiration for contemporary designers.
Behind every silhouette lies the expertise of many workshops: nishijin-ori weaving, yūzen, shibori, and katazome dyeing and painting techniques, as well as the crafting of obi belts. This knowledge is passed down through the master–apprentice relationship and forms part of Japan’s living intangible cultural heritage. Today, the lines and motifs of the kimono merge into contemporary pieces, embracing the sustainable reuse of vintage kimonos and obi belts.
16 OCTOBER 2025
Czech and Slovak Film Days
The Czech and Slovak Film Days were officially opened last night at the Yugoslav Film Archive with a screening of the film Andy Warhol – American Dream
The audience will have the opportunity to see some of the most interesting contemporary works from Czech and Slovak cinema until Sunday, 19 October.
The audience was addressed by the Ambassadors of the Czech Republic, Jan
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Bondy, and Slovakia, Michal Pavuk. A special moment of the evening was the speech delivered by producer Peter Poch, which encapsulated the spirit of the program: the courage to speak what is new while understanding what is old.
Today’s program features the film “We Got What We Wanted,” described as a family tragicomedy, as well as “The Murder,” set during a traditional pig slaughter in the Czech Republic.
65th Anniversary of Cyprus Independence
Aformal reception was held at the Metropol Hotel in Belgrade to mark the 65th anniversary of Cyprus’s independence
The host of the event, attended by guests from Serbia’s public, cultural, and political spheres, was the Ambassador of
Cyprus, Andreas Photiou. The Republic of Cyprus this year celebrates 65 years since gaining independence from the United Kingdom, which was proclaimed on August 16, 1960. The central celebration took place in Nicosia, featuring a ceremonial military parade attended by senior
Saturday’s screening is intended for the whole family, with the puppet-animated film Sweet Life. At the same time, the evening slot will feature Journey to the Impossible, a film about Slovak pilot, politician, and diplomat Milan Rastislav Štefánik.
The festival will close on Sunday with The Gardener’s Year, inspired by the eponymous literary work by the renowned Czech writer Karel Čapek, which balances between the bizarre, the absurd, and the tragicomic.
state officials and members of the diplomatic corps.
Cyprus and Serbia traditionally maintain friendly relations based on mutual respect and support for each other’s territorial integrity.
21 OCTOBER 2025
Festival of Authentic Mexican Cuisine in Belgrade
From 21 October to 26, the Metropol Hotel in Belgrade will host a presentation of Mexico’s rich gastronomic offer under the patronage of the Embassy of Mexico in Serbia
To mark the occasion, a cocktail event titled “Flavours of Mexico in Serbia” was organised. The host of the Festival of Authentic Mexican Cuisine is Restaurant 22, located at the top of the Metropol Hotel.
Renowned guest chef Diana Beltrán, head chef of the Mexican restaurant La Cucaracha
in Rome, will add a special touch to the entire event.
“The strong ties between Serbia and Mexico have been further strengthened and confirmed by tonight’s gathering. Serbia already offers excellent and highquality food, and it’s not easy to compete with Serbian cuisine — all respect to Serbian culinary traditions. I must also point out that what is often presented in Serbia as Mexican cuisine is, in many
cases, not truly authentic. What you will experience tonight and in the coming days is genuine and authentic Mexican gastronomy,” said H.E. Carlos Felix Corona, Ambassador of Mexico to Serbia, adding that Mexican cuisine is, in essence, of an international character — a fusion of various cultural influences and heritages.
In 2010, Mexican cuisine was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity.
Colours, Music, and Memory: Mexico’s Day of the Dead Celebrated on the streets of Belgrade
The Embassy of Mexico in Serbia celebrated the Day of the Dead on 3 November with its fourth annual Day of the Dead Festival in Belgrade. This cultural initiative brought together hundreds of people on Knez Mihailova Street, in front of the Cervantes Institute, on a day dedicated to one of Mexico’s most important traditions of intangible cultural heritage, recognised by UNESCO.
The event, organised in cooperation with the Cervantes Institute and various cultural partners, offered a festive and impressive experience that included live music, audiovisual projections, face painting, the Catrina parade, and a tasting of traditional pan de
muerto (sweet bread made for the Day of the Dead)
One of the highlights of the festival was the presentation of a traditional Mexican Ofrenda (altar), led by H.E. Ambassador Carlos Félix Corona, who emphasised the symbolic value of this tradition as a bridge between cultures and as a living expression of Mexican identity. This year, the altar was dedicated to artist Frida Kahlo, honouring her legacy as a symbol of freedom, resilience, and creativity.
The festival featured a selection of short films from the Mexican Film Institute (IMCINE), offering audiences a contemporary perspective on memory, life, and death: Los
pedazos del tiempo (The Pieces of Time) by Elena García González (2017), La Noria y Jacinta by Karla Castañeda, El pescador (The Fisherman) by Samanta Pineda Sierra, and Hasta los huesos (Down to the Bone) by René Castillo.
The artistic program featured performances by the choir “The International Belgrade Singers” (IBS Choir) and Mexican artist Karla Cardenal, who presented traditional Mexican songs in a moving concert celebrating Mexico’s musical heritage.
As part of the activities, the public was invited to join a festive parade along Knez Mihailova Street, dressed as Catrinas — the iconic figures of the Day of the Dead.
22 OCTOBER 2025
23 OCTOBER 2025
Belgian-Serbian Business Association Celebrates 15th Anniversary
The Belgian-Serbian Business Association celebrated its 15th anniversary at “Fabric” in Belgrade
This important milestone brought together members, partners, and friends of the association, providing an opportunity to reflect on achievements and plan future steps to strengthen business ties between Belgium and Serbia.
The Belgian-Serbian Business Association (BSBA) was established in 2010 in Belgrade to foster connections between the business communities of Belgium and Serbia.
The association serves as a forum for economic cooperation, networking, and promoting shared interests across various sectors.
Luxury Chocolates from the Heart of Ecuador Presented in Belgrade
The dinner at the Bristol Hotel was a true spectacle of flavors and discoveries and at the same time, the first step toward raising awareness of Ecuadorian chocolate in Serbia.
An exclusive tasting of the officially best chocolate in the world, produced by the Paccari brand — which has been setting global quality standards for two decades was held in the presence of Kristina S. Vegas, Honorary Consul of Ecuador in Serbia. Guests were guided through the exotic flavors of the Andes, the Amazon, the
Pacific, and the Galapagos by Mr. Santiago Peralta, the brand’s founder, visionary, and TED speaker, together with a professional sommelier.
The event offered visitors a unique opportunity to taste, for the very first time in the region, luxury chocolates from the heart of Ecuador — a country known as “the cradle of the world’s oldest and finest cacao” and to discover the story behind this chocolate revolution.
Kristina Vegas, Honorary Consul of Ecuador in Serbia, reflected on the
significance of introducing Ecuadorian chocolate to the Serbian market:
“This is a remarkable opportunity to present the richness of Ecuador a country of vibrant nature that captivates hearts — through the world’s best chocolate. Promoting a brand like Paccari is not merely the introduction of a new product to the market; it is also a meaningful step in strengthening understanding and friendship, as well as in encouraging shared cultural, gastronomic, and economic growth.”
24 OCTOBER 2025
80th Anniversary of the United Nations Marked
The United Nations Day and the 80th anniversary of the organisation were ceremoniously celebrated at the Museum of Yugoslavia. It was emphasised that the partnership between Serbia and the UN is based on trust, shared priorities, and tangible results that improve people’s quality of life.
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“Even after 80 years, the United Nations remains proof that global cooperation can bring real progress when it is built on partnership and a common goal,” said Matilda Mort, UN Resident Coordinator in Serbia.
Dominika Krois, Special Representative of the UN Secretary-General and Head of the UN Office in Belgrade, highlighted Serbia’s
contribution to international peace and the importance of multilateral cooperation.
“Serbia is a committed participant in United Nations peacekeeping operations, reflecting its strong support for multilateralism and its belief in the UN’s role as the cornerstone of global peace and stability,” Krois emphasised.
Algeria’s National Day Celebrated
The Embassy of Algeria, led by Ambassador Fatah Mahraz, hosted a reception in Belgrade to mark Algeria’s National Day
Representatives from state institutions, the diplomatic corps, and public life attended the event in Belgrade. Among the guests was Usame Zukorlić, Minister without Portfolio in charge of reconciliation, regional cooperation, and social stability.
Minister Zukorlić was born in Algeria, a country with which he maintains close personal and friendly ties.In his address at the
reception, Ambassador Mahraz stated that the National Day is not only a remembrance of the past but also a symbol of unity, pride, and perseverance of a people who believed in their right to freedom and dignity. He reminded us that peace, independence, and national identity are the fruits of great sacrifice and unwavering will.
Algeria’s National Day is celebrated in commemoration of 1 November 1954, the date marking the beginning of Algeria’s struggle for liberation from colonial rule and the creation of an independent state.
34th Anniversary of Armenia’s Independence Marked and Special Issue of Diplomacy&Commerce – In Focus – Armenia Presented
At the Hilton Hotel, the 34th anniversary of Armenia’s independence was celebrated with a formal reception, during which a special issue of Diplomacy&Commerce magazine – In Focus: Armenia – was also presented.
The ceremony was attended by numerous guests from cultural, public, social, and political spheres.
The host of the event was H.E. Ashot Hovakimian, Ambassador of Armenia to Belgrade, and the guest of honour was Tatjana Macura, Minister without portfolio in the Government of the Republic of Serbia.
On behalf of the Government of the Republic of Serbia, Minister Macura extended her sincerest congratulations to the Armenian people, emphasising that Serbia regards Armenia’s path, its reforms, and commitment to peace and development with deep respect.
“The path Armenia has taken demonstrates how much effort, patience, and courage are necessary to build a society of peace after difficult conflicts. For this reason, we particularly appreciate your efforts to preserve stability, which sends a strong message to the world in times of growing global tensions. Today, Armenia stands as an example of how dialogue and determination
can build a future based on cooperation and mutual understanding,” Minister Macura stated in her address.
During the ceremony, the special issue of Diplomacy&Commerce magazine dedicated to Armenia was also presented. Among other content, it features an exclusive interview with H.E. Ashot Hovakimian, Armenia’s Ambassador.
Armenia declared its independence on 21 September 1991, following a referendum in which the majority of citizens supported secession from the Soviet Union. This date is celebrated every year as Armenia’s Independence Day.
05 NOVEMBER 2025
Azerbaijan Embassy Marks Victory Day in Belgrade
The Embassy of Azerbaijan in Belgrade hosted a reception on Thursday evening to mark the national holiday, Victory Day, celebrated on November 8.
Azerbaijan’s Ambassador Kamil Khasiyev recalled that on this day in 2020, during the Second Nagorno-Karabakh War, the Azerbaijani Armed Forces achieved victory in the battle for Shusha, a city he described as one of the most significant cultural and spiritual centres of the Azerbaijani people. “The territorial integrity of our country was
06 NOVEMBER 2025
restored in accordance with four UN Security Council resolutions and under Article 51 of the UN Charter,” Hasayev stated. He added that over the past five years, Azerbaijan has begun restoring the liberated territories to enable the return of hundreds of thousands of displaced persons.
Hasayev emphasised that mutual respect and support for sovereignty and territorial integrity are among the key foundations of the strategic partnership between Serbia and Azerbaijan.
The Embassy of Egypt in Belgrade Marks the Opening of the Grand Egyptian Museum
in Giza
The Embassy of the Arab Republic of Egypt in Belgrade hosted a reception to mark the opening of the Grand Egyptian Museum in Giza, one of the most significant cultural projects in Egypt’s modern history.
The event gathered a large number of Serbian officials, members of the diplomatic corps, and representatives of the SerbianEgyptian Friendship Association.
In his address, the Ambassador of Egypt to Serbia, Ahmed Salama Suleiman, congratulated his country on this historic achievement, emphasising that the opening of the museum represents “a unique cultural accomplishment that reflects Egypt’s ability to carry out major
urban development projects.” He added that the Grand Egyptian Museum is “Egypt’s gift to the world” and “a global gateway to recognising the greatness of Egyptian civilisation and its ancient human heritage.”
The ambassador recalled that the museum’s grand opening, held on 1 November in Cairo, was attended by 39 heads of state and government, as well as numerous ministerial delegations, including the delegation of the Republic of Serbia led by Minister of Culture Nikola Selaković. In closing, Ambassador Suleiman expressed his sincere gratitude to the members of the Serbian-Egyptian Friendship Association for their continued contribution to strengthening the relations
between the two countries, expressing his hope that cooperation will grow even stronger in the coming period.
The Grand Egyptian Museum, whose construction spanned two decades and cost approximately $1 billion, is situated near the Pyramids of Giza. The building, with its triangular glass façade, features a permanent exhibition space of 24,000 square meters. At the entrance stands a grand granite statue of Ramses II, while a vast staircase leading through six levels of the museum offers a view of the nearby pyramids. The museum and the pyramids are connected by a bridge that visitors can cross on foot or by electric vehicles.
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Italian Embassy in Belgrade Hosts Reception on National Unity and Armed Forces Day
The Italian Embassy in Belgrade organised a reception at the Ambassador’s Residence on the occasion of the Giornata dell’Unità Nazionale e delle Forze Armate (National Unity and Armed Forces Day), which is celebrated annually on 4 November.
During the official ceremony, the Ambassador of Italy to Serbia, Luca Gori and the military attaché, Colonel Aurelio Costa, laid a wreath at the Italian Military Cemetery
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(Cimitero Militare Italiano) in memory of Italian soldiers who fell in the Balkans during World War I. In his remarks at the wreath-laying, the Ambassador highlighted the importance of preserving peace and memory in times of current international tensions.
The reception at the Italian Embassy was attended by members of the diplomatic corps in Belgrade, representatives of Serbian state and military institutions, as well as local
authorities and the academic community, including students of the Italian language. Tatjana Macura, Minister without Portfolio responsible for gender equality, prevention of violence against women, and the economic and political empowerment of women, was also present.
The Embassy emphasised that the event provided an opportunity to strengthen bilateral ties and to reflect on shared history and values.
New €4.9 Million for the Serbian Startup Ecosystem with the Support of the Swiss Government
The Government of Switzerland, through the State Secretariat for Economic Affairs (SECO), and the Science and Technology Park Belgrade (STP Belgrade) signed an agreement yesterday to implement the Innovate Forward project, marking a new phase of support for the development of innovation and the startup ecosystem in Serbia.
On behalf of Switzerland, the agreement was signed by H.E. Anne Lugon-Moulin, Ambassador of Switzerland to Serbia. On
behalf of STP Belgrade, the signatory was Dr Marija Milić, Acting Director.
Ambassador Lugon-Moulin emphasised that Switzerland has been supporting Serbia for years in developing a knowledge-based economy, innovation, and entrepreneurship, underlining that joint investments and the exchange of experience bring lasting results. “Supporting innovators and young entrepreneurs is key to competitiveness and long-term development. Together, we are building the foundations of an economy that
connects people, knowledge, and technology,” said the ambassador.
The Innovate Forward project, with a total value of €4.9 million, receives 3.6 million Swiss francs in support from the Swiss Government. At the same time, the Government of the Republic of Serbia finances the remaining amount. The project will further strengthen Serbia’s innovation ecosystem, support the creation of new startups, and ensure the continuation of the Raising Starts accelerator program.
The Future of the South-Eastern Caucasus at a Crossroads
A region weighing peace, sovereignty and new connections
After decades of conflict, blockades and wars, it seems that Armenia and Azerbaijan have finally reached a point where peace is no longer just a diplomatic phrase, but a strategic necessity. Both countries are exhausted, the region has changed, and the major powers — Russia, Turkey, Iran and the West — now share a common interest: a stable South Caucasus. Within this puzzle, the key element is the so-called Zangezur Corridor – a proposed road and railway route that would connect mainland Azerbaijan with its exclave of Nakhchivan, passing through southern Armenia.
However, the story began long ago, and there are many “stakeholders”, as one would say in a managerial SWOT analysis. Once upon a time, three empires ruled here: the Persian Empire, which held what is today Armenia and Azerbaijan; and the Ottoman Empire, which controlled everything from Circassia to Georgia. Later, as both weakened, the third one – the Russian Empire – took over the entire area from each of the previous two. It also inherited the challenges of ethnic and religious diversity, which the USSR tried to manage — more or less successfully — until it collapsed, after which we once again had the three principal “stakeholders”. And then
a fourth, the United States, which, since 1945 and the end of isolationism, has regarded “the whole world as its backyard”. Trump may be somewhat more inclined towards isolationism and the pursuit of peace agreements in the hope of winning the Nobel Prize he desires. Still, the US is very much present — the spirit of Empire is always hovering nearby.
To keep the historical account brief: after the First World War, Armenia was larger and even had access to the sea, thanks to the efforts of Woodrow Wilson, which is why the first post-imperial republic is often referred
PEACE IS NO LONGER JUST A DIPLOMATIC PHRASE, BUT A STRATEGIC NECESSITY
to as “Wilsonian Armenia”. In the USSR, due to Armenia’s pro-Western political leaning, Azerbaijan ended up in a more favourable position. It received the Nagorno-Karabakh Autonomous Region, which Armenians predominantly populate. The rise of nationalism
in the Caucasus led to sharp polarisation, ethnic conflict and declarations of the abolition of autonomy and secession, all of which culminated in war between Armenia and Azerbaijan. Armenia achieved a major victory, seizing as much as 40% of Azerbaijan’s territory, far beyond the borders of Karabakh. They proudly referred to themselves as the “Israelis of the Caucasus”, capable of defeating a much stronger opponent.
Things did not turn out that way. Oil- and gas-rich Azerbaijan built diplomatic networks everywhere — from Turkey and Russia to Israel and the United States — while Armenia drifted, often quarrelling in recent years with its only real ally, Russia. The Armenian government became openly anti-Russian and pro-Western, irritating the Kremlin. It was expected, as in the case of (now North) Macedonia, that the large influx of wealthy Armenian emigrants — as happened with Jews in Israel or Lebanese returnees — would bring enormous capital into Armenia and create a “Swiss Caucasus”. That never materialised: the Armenian diaspora kept its money abroad, Azerbaijan grew stronger, and regained everything.
And once Karabakh also came under Baku’s control, the question emerged of how to reach the Nakhchivan region, the Azerbaijani
exclave separated from mainland Azerbaijan by only a narrow stretch of Armenian territory. Was force an option? Some wondered. Such a move would cut Iran off from access to the Black Sea, making it unlikely that Tehran would stand aside. For Armenia, it would sever the route toward the Persian Gulf. And with Armenia’s quarrel with Russia and withdrawal from the CSTO, Moscow would no longer be obliged to defend anyone who attacked Armenia, nor any other member would. The proposed way out of this stalemate? A corridor. And not just any corridor.
ZANGEZUR CORRIDOR – A PATH TO PEACE OR A HIGHWAY THROUGH TENSION
The idea of the Zangezur Corridor is not new. During Soviet times, a railway passed through the Syunik (Zangezur) region. Today, the corridor symbolizes both potential regional connectivity and deep geopolitical tension. For Azerbaijan, it represents an “artery of the future” — a direct link to Turkey and Europe without crossing Iran. For Armenia, it feels like a “knife to the throat”, threatening territorial continuity and sovereignty. For Iran, it is a question of prestige and security, as Tehran fears losing control of its northern route and its access to Yerevan. The challenge, therefore, is to combine infrastructure with sovereignty without humiliating any side.
One emerging idea proposes a “highway on pillars” — an elevated Azerbaijani route connecting to Nakhchivan, under international supervision, while Armenia’s existing road network would continue below, with tangential roads (like Italian “tangenzionale” roads) linking Syunik’s towns and villages. Beneath both could run an Iranian highway from Tabriz to Yerevan, preserving regional continuity and avoiding isolation.
Such multi-layered coexistence is not unprecedented: Europe already hosts complex infrastructural overlaps, from Italian viaducts to Swiss tunnels crossing delicate borders. In the Caucasus, this would symbolize bridges instead of divisions — concrete pillars standing for balance between sovereignty and cooperation.
Diplomatic efforts are moving in this direction. Armenian PM Nikol Pashinyan and Azerbaijani President Ilham Aliyev, with EU mediation, are discussing border recognition and transport reopening. Though technical details remain open, control, security and transit mechanisms will be decisive. One concept envisions neutral monitoring, perhaps under EU or UN mandate, ensuring Armenia’s sovereignty while guaranteeing Azerbaijan’s secure access to Nakhchivan.
Meanwhile, Western investors are showing interest in renewing rail and road links connecting Baku, Nakhchivan, Iğdır, Kars and Yerevan, extending toward Georgia and the Black Sea — forming a commercial arc between the Caspian and the Mediterranean. Even Iran could benefit by joining a wider
BRIDGES INSTEAD OF TRENCHES, ROADS INSTEAD OF DIVISIONS
transit network uniting Tehran, Yerevan, Tbilisi and Baku with Europe. If peace truly materializes, the Zangezur project could become a “peace in concrete” — a physical manifestation of reconciliation, where roads and railways replace trenches. Rather than a highway “across someone else’s land”, it could stand as a bridge between historical wounds and shared futures. Perhaps one day, its pillars rising above the Caucasus will symbolize what once seemed impossible: the South Caucasus as a crossroads of peace, not conflict.
NATIONALISM IS AN EXPENSIVE SPORT
Nationalism has already cost the Caucasus dearly. And it is not new at all. It first emerged in 1988 between the Azeris and Armenians, and Mikhail Gorbachev did not dare to intervene. It reappeared when the constitution of the new Union of Sovereign States was being ratified, rather than that of the USSR. Armenia and Georgia (except Abkhazia and South Ossetia) boycotted the referendum. Azerbaijan did not. When the dust settled, Georgia paid the price through civil war and the secession or de facto independence of three regions (Abkhazia, South Ossetia and Adjara – the latter was later returned peacefully), as well as another war in 2008. Armenia eventually lost NagornoKarabakh, while Azerbaijan, the only loyal one to the USSR and to a carefully balanced policy among all major actors, regained its territorial integrity after years and years of attempts to restore control over the entire territory. Nationalism was also costly for Chechnya – it was destroyed to its foundations, only
to become, in peacetime, a republic with Grozny-City, vast parks, mosques and a semi-sharia system in the sense that alcohol is prohibited except in hotels. Nationalism came at a high price for Moldova too – two regions broke away: Gagauzia (later reintegrated peacefully) and Transnistria. It is now costing both Ukraine and Russia. Religious fanaticism cost Tajikistan a civil war that spilt over from the Tajik part of Afghanistan. Uzbekistan was wise – the secessionist region of Karakalpakstan was not attacked militarily until a settlement was reached, which remains in effect today. Kazakh diplomats say they were so shocked by the violence of the Gorbachev era that they resolved never to solve anything through nationalism or force. And they are doing very well now. It cost Serbia, Bosnia and Herzegovina, Croatia and Kosovo, which has gained a “state” from which, statistically, the highest number of people in the world emigrate, and which will soon be nearly empty beneath its proud blue and yellow flags.
Perhaps it is time we abandon toxic nationalism for good, both in the Balkans and in the Caucasus, two powder kegs. Perhaps it is time to open borders again, to trade, to travel, to spend our summers freely. Perhaps it is time again for tours like those of the Putnik agency in 1988 – the ones I begged my father to take me on as a child – to Tbilisi, Yerevan, and Baku. A great deal of tolerance, patience and conscious repression of trauma will be needed for this to happen. In theory, the border between the two countries should be open, allowing displaced people to return and regain the rights they held in the USSR, while remaining loyal citizens of the republic in which they reside, preserving the culture of their own ethnic heritage. This is not so difficult in the digital age.
It becomes difficult only if we allow our deep, primal urges to prevail. Yet let us try to imagine a new and better Caucasus. Perhaps even one with those highways, one above the other.
An Open Hand
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the Essential Ingredient in the Recipe for Humanity
The “culinary bridges” event in Novi Pazar showed that a shared table can become a space of solidarity, understanding and new beginnings
In the warm and colourful atmosphere of the Hospitality and Tourism School in Novi Pazar — with the sound of knives on cutting boards, the scent of spices filling the air and the cheerful chatter of students — the “Culinary Bridges” event turned the school kitchen into a small embassy of togetherness, if only for an afternoon. Students and refugees gathered around the workstations, exchanging recipes, techniques and memories — but above all, sharing humanity.
For five years now, UNHCR Serbia has organised “Culinary Bridges” in Belgrade, in cooperation with the local Hospitality and Tourism School. But this November, the event left the capital for the first time and arrived in Novi Pazar, a city known for its openness,
A SHARED TABLE CAN BECOME A BRIDGE THAT CONNECTS STORIES, FLAVOURS AND PEOPLE
tolerance and tradition of welcome. Students and their refugee peers immediately found a common language — one that needs no translation, one that smells of spices and carries the warmth of home.
Supported by the Delegation of the European Union to Serbia and local partners, the event once again showed that a shared table can be much more than a place where food is served. It can become a space for meeting, solidarity and fresh starts — a bridge that connects stories, flavours and people.
As tahini, sumac, pita bread, sarma and mantije passed across the tables, young people and refugees shared stories of homes they had left behind, journeys that still hurt, and new communities they are now building. “When we share food, we share humanity. Every
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dish becomes an opportunity to understand one another and come closer,” was heard among participants, spontaneously, like the unifying message of the day.
The school’s director, Remzo Destović, reminded everyone that the core idea of the event lies in bringing cultures together and creating opportunities for young people to discover the world through simple, everyday gestures. “We are united by the same idea — to build understanding and friendship through ‘Culinary Bridges’. Food has a magical power: it knows no borders, needs no translation, and connects us while bringing back memories. I am grateful to all participants who shared with us a part of their tradition and culture,” Destanović said.
Soufiane Adjali, UNHCR’s Representative in Serbia, spoke about the strong bond Serbia and its people have with refugees — a solidarity that is not taught, but lived. “People come first, and the state is the second step in providing protection to refugees,” he noted. Adjali also highlighted scholarship programmes for refugees, including the DAFI programme funded by the German Government. “We currently have six students, and the first one graduated a few days ago. The quality of studies in Serbia is high, and that means a great deal to those starting a new life here,” he added.
Finding meaningful work is key to building a new life. Refugees have the legal right to
WHEN FOOD IS SHARED, HUMANITY BECOMES THE MAIN INGREDIENT
work in Serbia, as well as asylum seekers after six months in the asylum process. UNHCR
helps to connect people with employers, support the recognition of qualifications and provide
vocational training. And through our private-sector network, #ForRefugees, companies, chambers of commerce and many local businesses are opening their doors to refugees and asylum seekers.
The event ended with photos, laughter and promises to stay in touch. But its true impact will be felt later — in small shifts of perception, in the students’ growing empathy, and in the sense of welcome that refugees will carry with them.
UNHCR Serbia continues to support initiatives like this — those that promote inclusion, understanding and shared life among people who have found a new chance here. Because integration begins like this: with a warm meal, an open heart and the willingness to listen to one another.
This article was produced withintheproject“EUSupportto Migration Management: Fostering theIntegrationofRefugeesand Migrants”, implemented by UNHCR Serbia in partnership with IOM Serbia and SCRM with the support of the European Union. The article’s author is solely responsible for content that does notnecessarilyreflecttheofficial views of the European Union.
Adria Summit establishes a new platform for regional dialogue
First euronews Adria summit Held in b elgrade, Focusing on regional Dialogue and c ooperation
The first “Euronews Adria Summit” was held at the Palace of Serbia on 12 November – an event organised by Euronews that established a new platform for regional dialogue and cooperation in the Western Balkans.
Euronews Regional Director Minja Miletić opened the Adria Summit, emphasising the importance of discussions between the Western Balkans and the European Union, highlighting that the EU is not just an idea but a society based on dialogue, the rule of law, respect for diversity, and media responsibility. She stressed that “the EU is everything we want to be – a society that believes in dialogue, not divisions.”
Speaker of the National Assembly Ana Brnabić stated that Serbia has three key reasons for its European path. “The EU is the largest and most successful peace project in human history,” she emphasised. As a second reason, Brnabić highlighted that membership has brought more benefits than harms to all countries, especially those that were economically weaker. The third reason relates to reforms.
Minister of Foreign Affairs Marko Đurić, at Panel 1 titled The Region Between East and
West, said that the U.S., like other major powers, views the Western Balkans as a region rather than focusing on individual bilateral relations. “We are a system of interconnected vessels,” he said, emphasising that joint lobbying attracts more attention, investment, and innovation, while internal conflicts deter interest.
Ambassador of Bosnia and Herzegovina to Serbia, H.E. Aleksandar Vranješ, noted a significant shift in the U.S. stance toward BiH. Referring to the UN Security Council meeting on 31 October, he mentioned that the U.S. mission chief stated Washington would “no longer interfere in internal affairs or engage in statebuilding experiments” and would rely on internal dialogue among the representatives of the three constituent peoples.
Ambassador of Hungary to Serbia, H.E. József Magyar, noted that the relationship between Washington and Budapest has a significant impact on the entire region. He stated that the relations between Budapest and Donald Trump predate current events and that their last meeting on 7 November was “historically significant.”
Ambassador of Montenegro to Serbia Nebojša Đoković stated that relations with the U.S. are “extremely friendly, substantial, and multi-layered,” and that Washington strongly supports Montenegro’s European path. “Even before the Trump administration, we had U.S. support, and especially since Trump’s second term began, we have support in terms of the reform processes Montenegro has undertaken,” he said. He highlighted operational cooperation in security and combating cigarette smuggling, drugs, organised crime, high-level corruption, money laundering, and terrorism financing.
The fourth panel, titled Ambassadors’ Panel: TimeofTurningPoints, included H.E. Akira Imamura, Ambassador of Japan to Serbia; H.E. Ashot Hovakimian, Ambassador of Armenia to Serbia; H.E. José Veleš Caroso, Ambassador of Portugal to Serbia; H.E. Ambassador of Israel to Serbia, Avivit Bar-Ilan and H.E. Jan Bondi, Ambassador of the Czech Republic to Serbia.
The Euronews Adria Summit concluded with the panel EU and the Western Balkans, featuring Miloš Vučević, President of the Serbian Progressive Party, and Milorad Dodik, President of the SNSD.
Photo: Goran Zlatković, Filip Kovačević
November 2025
AUSTRIA NATIONALFEIERTAG REPUBLIK ÖSTERREICH
FEATURED INTERVIEW THE ROAD AHEAD FOR EUROPE’S NEXT CHAPTER
H.E. Christian Ebner
Ambassador of Austria to Serbia
EVENT
SERBIA JOINS
AUSTRIA IN CELEBRATING NATIONALFEIERTAG
CORPORATE INTERVIEW
DRIVING CONFIDENCE IN A CHANGING MARKET
Svetlana Smiljanić
Wiener Städtische Insurance
CORPORATE INTERVIEW
BUILDING LASTING VALUE IN A CHANGING MARKET
Mladen Samardžija wienerberger Central Balkans
The Road Ahead for Europe’s Next Chapter
reforms, dialogue and shared responsibility for europe’s future
H.E. CHRISTIAN EBNER
Ambassador
of Austria to Serbia
On the occasion of Austria’s National Day, marked with a special feature in Diplomacy&Commerce magazine, we spoke with H.E. Christian Ebner, Ambassador of Austria to Serbia. In this interview, Ambassador Ebner discusses Serbia’s reform agenda, the importance of democratic progress and dialogue with Pristina, as well as the growing potential for cooperation in energy, digitalisation and culture.
How does Austria currently view Serbia’s role in the European integration process over the next 12 to 18 months? What specific steps do you expect from Belgrade to accelerate progress, and in what concrete ways can Austria support Serbia on that path?
It was only a couple of days ago that the European Commission presented the 2025 Progress Report for Serbia. The Report mentions, on the one hand, certain positive developments, such as the recent accelerated work on the REM Council as well as on the law of the Unified Electoral Roll. On the other hand, the overall impression remains that reforms in Serbia have considerably slowed down and that they must be sped up in a variety of areas. So, everybody knows what has to be done in the next 12 to 18 months. Serbia’s EU accession process is guided by its own Reform Agenda as part of the New Growth Plan for the Western Balkans, in order to accelerate necessary reforms on the rule of law, economic development, and public administration in order to align with EU standards. It is an important process towards gradual integration into the EU, a concept that Austria is very much supporting. It remains crucial, however, to maintain a conducive environment amongst all stakeholders for a faster implementation.
REFORMS MUST MOVE FASTER ACROSS ALL KEY AREAS — THAT IS THE ONLY WAY FORWARD
The European Parliament recently adopted a resolution on Serbia, expressing concern over the state of media freedom, civil society, and democracy. How does Austria interpret this resolution, and do you expect the Serbian government to respond — and if so, through which measures?
We all have to take these concerns seriously, as the European Parliament has significant
influence throughout the enlargement process by monitoring negotiations, using political resolutions to shape policies, ensuring the EU remains fit for enlargement, and acting as a co-legislator on the EU budget. And last but not least, the European Parliament has to give its final consent to any new country joining the EU. I understand that there are well established contacts between the Serbian National Assembly
and the European Parliament, for instance, through the EU-Serbia Stabilisation and Association Parliamentary Committee (SAPC), which regularly meets to discuss EU-Serbia relations, accession negotiations, and other key issues.
In recent months, Serbia has seen growing student protests and concerns over media freedom and the erosion of democratic standards. What is Austria’s position on these developments, and what do you expect from Serbia’s authorities and political actors to restore or strengthen public trust in democratic institutions? Serbia has gone through turbulent times, marked by protests,
political polarization, and social divisions, all against the backdrop of major geopolitical changes in our immediate neighbourhood. The main goal of the EU enlargement process is to ensure that candidate countries uphold core European values such as democracy, human rights, and a functioning legal system. This process aims to drive democratic and economic reforms, promote a predictable and stable environment for investment, and guarantee that new member states and the EU as a whole can sustain high standards of governance after accession.
That is why Austria is so determined to support Serbia and the entire region on its path to EU membership.
Relations between Belgrade and Pristina remain a crucial factor for regional stability and Serbia’s EU perspective. From Austria’s standpoint, what are the main obstacles at this stage, and to what extent is Vienna prepared to act as a facilitator or intermediary in this dialogue? Austria supports the mandate of the EU Special Representative to achieve comprehensive normalisation of the relations between Belgrade and Pristina. We expect that both sides have understood that the normalisation of relations is a key condition to advance on their respective paths towards EU enlargement. If you are serious in your aspirations to join the EU, you have to be at the same time serious in your commitment to the EU-led Belgrade – Pristina dialogue.
When it comes to Serbia’s alignment with the EU’s Common Foreign and Security Policy — particularly regarding sanctions and energy principles — to what extent do you believe Belgrade is ready to move in that direction, and what do you see as the main barriers to full alignment?
The EU expects from a candidate country a clear geopolitical positioning in favour of EU interests. We understand that different candidate countries may face different challenges, such as energy dependence. The EU and its Member States are ready to help, as they are doing in the case of Serbia. However, if a country aspires to move ahead in the EU accession process it has at the same time to improve its CSFP alignment. It is as simple as that.
THE GOAL OF EU ENLARGEMENT IS TO ENSURE THAT CANDIDATE COUNTRIES UPHOLD CORE
EUROPEAN VALUES SUCH AS DEMOCRACY,
HUMAN
RIGHTS AND THE RULE OF LAW
Energy cooperation is an increasingly strategic issue. How does Austria see the evolution of its partnership with Serbia in the context of energy diversification, gas supply security, and the broader European transition away from dependence on Russian energy sources? Austrian companies are involved in energy diversification in the Western Balkans through partnerships in the Western Balkans Green Growth Alliance, focusing especially on corporate decarbonization. Additionally, the Austrian Government’s development cooperation prioritizes energy, particularly hydropower, in the region, indicating broader strategic support for diversification. Investments from Austrian companies are also targeting renewable energy projects like hydropower and manufacturing, driven by decarbonization goals and near-shoring opportunities.
How would you assess the current state of economic relations between Austria and Serbia, and where do you see the greatest potential for future cooperation — particularly in areas such as sustainable development, digital innovation, green transition, and environmental protection?
Our trade relations are developing well, Serbia continues to be an important market for Austria. More than 800 Austrian companies provide thousands of jobs in Serbia and are important partners in various business sectors, like banking and insurance, construction, telecom, logistics, agrobusiness, energy and many more. The new Austrian Chancellor visited Belgrade this summer and signed a Joint Declaration with Prime Minister Djuro Macut on “further deepening of economic relations between our two countries”. I am convinced that we will find opportunities for further cooperation in all business sectors. Faster developing areas are of course the energy sector, especially with
regard to renewable energy and energy efficiency, or digitalisation where Austrian know-how could be interesting for Serbia. The Chambers of Commerce of Austria and Serbia are closely working together in order to identify new fields of cooperation in both countries.
Cultural and educational exchange has long been one of the most positive dimensions of Austrian–Serbian relations. Which specific projects or initiatives will the Embassy prioritise in the coming years, and how do you intend to measure their impact? Art and culture are part of Austria’s identity. They form a creative constant in our engagement with other countries in the world. The primary task of Austrian foreign policy is to cultivate Austria’s relations with the world and to represent Austria’s interests, concerns, and positions in international and regional organizations. The task of Austrian foreign cultural policy, in turn, is to implement this in the fields of art, culture, science, and dialogue. In addition to a rich artistic and scientific heritage, Austria has a lively and innovative contemporary cultural scene that seeks to position and link Austrian culture internationally. The Austrian Cultural Forum in Belgrade therefore organises cultural projects in partnership with Serbian cultural institutions, from music, literature and film to experimental art and scientific exchanges. The programme for next year is still developing, so stay tuned!
Photo: BMEIA
Serbia Joins Austria in Celebrating a Pillar of Its Modern Statehood
The celebration honoured Austria’s neutrality and highlighted the strength of serbian–Austrian relations
The National Day of the Republic of Austria was solemnly celebrated in Belgrade, organised by the Embassy of Austria.
The reception, held at the ambassador’s residence, was attended by numerous representatives of the diplomatic corps, the Government of the Republic of Serbia, as well as prominent figures from cultural and public life.
Austria’s National Day, marked every 26 October, commemorates a pivotal moment in the country’s modern history: the adoption of the 1955 Constitutional Act on Permanent Neutrality. On this date, following the withdrawal of Allied occupation forces, Austria declared itself a permanently neutral state — a commitment that became a defining element of its national identity, foreign policy and post-war reconstruction.
On behalf of the Government of Serbia, Minister without Portfolio Usame Zukorlić attended the event, emphasising the importance of the friendly relations between Serbia and Austria and highlighting the value of mutual understanding and cooperation between the two countries.
In his address, H.E. Christian Ebner, Ambassador of Austria to Serbia, recalled that Austria’s National Day honours precisely this moment — the proclamation of permanent neutrality on 26 October 1955,
AUSTRIA’S NATIONAL DAY IN BELGRADE HIGHLIGHTED THE ENDURING PARTNERSHIP AND SHARED VALUES THAT BIND THE TWO COUNTRIES.
seen as the cornerstone of Austria’s contemporary statehood.
The celebration provided an opportunity to reaffirm the close ties between Belgrade and Vienna, as well as the rich cultural and economic cooperation that continues to strengthen the partnership between the two nations.
Building Lasting Value in a Changing Market
sustainable materials, long-term partnerships and innovation-led growth
MLADEN SAMARDŽIJA Commercial Director,
wienerberger
Central Balkans
In this interview, Mladen Samardžija, Commercial Director for wienerberger Central Balkans, discusses the company’s strategic priorities in Serbia, from innovation in sustainable construction and longterm product value to strengthening partnerships and expanding market presence in the region.
How would you describe the current position of wienerberger in the Serbian construction materials market — which segments do you consider the most promising, and in which segments do you expect the biggest challenges over the next 12–18 months?
The Company Wienerberger is a global leader in the production of
brick products, which are traditional construction materials, and is regarded as one of the leading manufacturers of construction materials worldwide. As one of the
The renovation market, particularly important for roof tiles, was very demanding in the first half of this year. Still, we are already noticing the first signs of
WE BELIEVE IN LONG-TERM VALUE, BUILT ON NATURAL MATERIALS AND RESPONSIBLE PRODUCTION
market leaders in the production and sale of roof tiles, we have been a prominent presence in our market for many years with the wellknown and highly valued Tondach brand. Our factory in Kanjiža, which operates within the wienerberger group, has a long tradition of producing high-quality products, and we expect it to remain a key support to our operations in Serbia.
recovery and expect the stabilisation to continue. The new construction segment has remained stable throughout the year, and we do not anticipate any major changes in the coming period. I am confident that we have enough strength and flexibility to respond to potential market challenges. I believe that the only real challenge, and something we cannot influence, is the energy
situation on the market, specifically the issue of gas supply and Serbia’s position in this entire process.
One of the statements on your website reads: “Quality of housing, security for our clients, and creating lasting value with natural products.” How do you concretely reflect this in your commercial strategy — how do you differentiate yourselves from the competition on the market when it comes to “lasting value” and natural materials? When we speak about creating lasting value and using natural materials, we must emphasise that sustainability is a central component of wienerberger’s strategy, which takes responsibility for people and nature by contributing to a healthy ecosystem and adhering to ESG criteria. We rely on the production of products
Photos: wienerberger Central Balkans
made from traditional raw materials, such as clay, because we believe that such materials have historically proven themselves and offer wide potential for improving final products through modern manufacturing and business processes. We offer a 33year long-term warranty on our roof tiles. At the same time, more than 35% of our revenue is generated from innovative products launched in the past several years. Wienerberger has made a significant step forward and contributed to raising construction standards. Every year, we work on further improving our portfolio, with the goal of contributing to higher design quality, housing safety, and environmental protection. We are proud when we see progress compared to products that were installed ten years ago.
Given the increasingly frequent demands for sustainable and energy-efficient construction, how does wienerberger plan to adapt its sales and distribution model — and which products/ lines do you see as key in this regard?
Wienerberger envisions the house of the future as smart, sustainable, and adapted to the needs of people and the planet. With energy-efficient solutions for the “Net Zero” building concept, which implies low energy consumption, increased thermal insulation, high airtightness of the structure, maximum comfort, and a healthy microclimate, all for the benefit of the user, a long lifespan of the building is achieved without the need for additional thermal insulation. We approach the issue of sustainability and energyefficient construction from both production and marketing-sales perspectives.
In the production segment, we invest annually in projects that enable us to reduce energy consumption during manufacturing. We monitor clearly defined goals every month and are highly committed to achieving them. The Kanjiža factory is considered one of the most efficient in Europe, with a significant reduction in energy and raw material consumption. Since 2020, it has been continuously reducing carbon dioxide emissions by around five per cent annually. Products from Kanjiža hold EPD (Environmental Product Declaration) and CFP (Carbon Footprint) declarations, as well as the well-known “čuvarkuća” label awarded by the Chamber of
Commerce and Industry of Serbia for the best domestic products. We firmly believe in the importance of energy efficiency and aim to be among the leaders of the construction industry when it comes to energy efficiency.
Responding to the needs of the expanding construction market in Serbia, wienerberger continuously improves its internal sales processes and supply chain management, invests in upgrading production lines and product assortments, and listens to market needs and consumer demands. We also stand out through close
systems for integrating solar panels on pitched roofs. Dynamic development is expected in this area in the upcoming period.
A Commercial Director must balance growth and sustainability. What are the biggest internal challenges you face within the sales organisation (e.g., logistics, digitalisation, customer education) — and how do you address them?
The commercial sector at wienerberger encompasses several segments, and the daily contribution to positive financial re-
OUR GOAL IS TO REMAIN A RELIABLE PARTNER NOT ONLY TODAY, BUT IN THE YEARS AND DECADES TO COME
cooperation with architects and contractors in all phases, supporting them from the planning stage to the realisation of the project. Together with them, we work on finding optimal solutions and invest in education and the improvement of knowledge about sustainable and high-quality construction.
At the group level, dedicated work is underway on the development of new, advanced products. Great attention is given to innovations that contribute to sustainability, as a central element of wienerberger’s business strategy, with full awareness that today the high-tech sector largely dictates the trends in solutions for energy efficiency and sustainability. These trends complement one another and will continue to develop together in the future. The Company Wienerberger recently acquired Terreal, a company that is one of the leading firms in advanced roofing solutions, offering
sults is, of course, a key function of the company. However, we are equally committed to long-term goals, including the development of sustainable and innovative concepts, from utilising the most modern technologies in production to adapting to contemporary architectural projects, while also preserving the values of traditional architecture. An innovative approach to communication provides additional value, as the company’s technical team assists through digital tools with calculations, connects architects and craftsmen, and offers support during project implementation.
When it is necessary to find a balance between short-term and long-term priorities, we most often give precedence to the longterm approach. As a company with a long tradition, we want to remain a reliable partner to all our associates, not only today, but also in the years and decades to come.
How do you see the role of digital tools in the sale of construction materials (e.g., online calculators, free material estimates, samples) — your website lists “Order a free material calculation” as a service. To what extent does this service influence sales, and what plans do you have for further improvement of these digital elements?
The Company Wienerberger in Serbia operates in accordance with the company’s global strategy, which enables easy access to innovative solutions in the categories of roof tiles, blocks, pipes, and paving slabs through cooperation with local partners and continuous education of end users. Thanks to digital tools and the application of new technologies, we can offer our customers added value and access to information tailored to their specific needs. In the coming period, we will continue to develop digital tools, as we believe that new technologies should bring added value and enable business growth for our customers. That is why we carefully select the projects in which we invest, and we plan to make more intensive investments and accelerate development in this direction. The focus is on creating new digital services for end users that enhance the overall experience, from the planning stage to post-purchase support.
Looking ahead, which investments or strategic changes are you preparing for the Serbian market (or the wider region) to strengthen market share or open new channels — and how will clients and partners concretely experience these changes?
The Company Wienerberger is a company that consistently strives to expand its operations, and the Serbian construction market presents an extremely attractive opportunity for growth, with significant potential for development in the coming decades. Accordingly, further investments and business expansion in this region are possible. We are currently expanding our distribution network for our products, including pipes, paving slabs, and facing bricks. With an expanded portfolio, we plan to enter segments in which we were not previously present, and we look forward to new customers who will, we are certain, recognise the exceptional quality of our brands, as well as our system solutions for building a safe home.
Driving Confidence in a Changing Market
Wiener s tädtische Insurance's leadership on innovation, stability and client trust in serbia
SVETLANA SMILJANIĆ
Member of the Executive Board of the Wiener Städtische Insurance
Svetlana Smiljanić, a Member of the Executive Board of Wiener Städtische Insurance, discusses the company’s strategic direction, the evolving needs of clients in Serbia, and the role of innovation in fostering long-term trust in the insurance sector.
What is your assessment of the key changes which have taken place in the Serbian insurance market during the past five years, and what has been your company’s response to said changes?
The domestic market has recorded an increase in premiums year-on-year. However, the structure of the portfolio itself has not fundamentally changed - motor third party liability insurance is still dominant, while property and increasingly voluntary health insurance have marked double-digit growth. Life insurance, which in the structure of the portfolio amounts to just over 18%, has shown slower growth, ranging from 3.5 to 7%, depending on the year. Despite the increase in premiums being followed by an increased number of the insured, the market still cannot be considered developed. The greatest potential lies in voluntary insurance, which strengthens the financial resilience of citizens and companies, ensuring the better sustainability we all strive toward.
Last five years have been marked by global events such as the COVID-19 pandemic, accompanied by disruptions in supply chains and increased health risks. The climate changes to which we are exposed, in addition to inflation, conflicts, tensions, and energy instability, further encourage us to adapt our operations and products to the circumstances, while staying true to our key promise—that of providing financial security, services, and solutions that meet the increasing needs for security in conditions of multiplying risks and increasingly unstable circumstances.
Such opportunities require adequate answers - and by that, I mean primarily our role to diversify products and risks in complex circumstances, to adjust tariffs and reinsurance coverage, but also to respond to the increasing needs for digitized solutions in a modern digital environment.
Our business during this period has been marked by constant dedication to improvement of user experience, digitalization, automation, and to streamlining of internal processes, as well as to development of sustainable business ecosystems. With the earlier establishment of the reinsurance company
WE AIM TO COMBINE THE SIMPLICITY OF DIGITAL SOLUTIONS WITH THE TRUST AND PERSONAL CONTACT OF TRADITIONAL CHANNELS
- Wiener Re and the establishment of the assistance company - Global Assistance, we strive to create a sustainable ecosystem for our business, which would benefit our end users.
There has been an increasing influence of digital transformation on insurancerelated business models. How do you align the development of digital services with the traditional sales channels to achieve maximum value for customers?
Digital transformation is the strategic framework within which we develop and improve our business, together with customer experience and employee efficiency. We aim to combine the best of both segments - the digital services providing simplicity and speed, and traditional channels with personal contact and a high level of trust.
All photos:
M. Pavlović
Our clients can visit our web shop to purchase certain products, have a simple overview of the contracted policies through the digital search engine, pay due premiums directly, monitor the status of claims settlement, and access all useful information. All the while, they retain the possibility of direct contact with our advisors and agents in case of needing additional support. We strongly value direct contact and service provision, but simultaneously, we provide users with mobile and desktop applications. In that way, we build the user experience on all communication channels with the goal of providing a continuous sense of care and security when using our services, regardless of whether the client uses an application or a web portal, or talks to our agent or administrator. I am convinced that, by combining technology for simple and fast services with personal contact for complex products, we provide customers with additional value in terms of availability, speed, and trust.
Human resources and complex processes in the insurance industry play an important role. In what way do you ensure that talent development, organizational culture, and operational efficiency remain aligned with the company’s longterm strategic goals?
We find that topic to be of great importance, and thus we devote a great deal of attention to it, since human resources and organizational processes must be in a constant balance between maintaining stability and adapting to changes. I believe that our company successfully integrates the development of employees’ competences and the development of talents through continuous learning. We are especially proud of our WSO Academy, entering its fifth season, through which 130 participants have passed, as well as the Mentoring Academy, which has so far promoted over 50 mentors who are key support for other members of our team. Also, our employees have access to training and workshops at the VIG Group level, which allows them to improve their skills and develop an innovative approach to work, in addition to exchanging experiences.
Operational efficiency is highly important in light of increasingly rapid changes. By automating part of the process, we free up space for our employees’ innovative and creative work.
In addition to promoting open communication, we recognize exceptional performers and reward their success through our PDD evaluation program, while fostering a feedback culture, believing that in this way we further strengthen our organizational culture.
ESG factors (environment, social responsibility and corporate governance) are becoming increasingly important in the financial sector. What initiatives in this area are you undertaking, and how do you measure their contribution and results?
Managing continuous success today is inextricably linked to environmental, social, and financial issues. Our sustainable management model is defined through the Local Sustainability Program 2024, consisting of six areas - asset management, underwriting, business operations, employees, clients, and community - with clearly defined objectives and performance indicators. For each of the areas, we have established specific goals and key performance indicators, with which we measure our progress toward sustainable development.
We have already made contributions in terms of reducing the carbon footprint by using electricity from renewable sources in investment properties. In accordance with the group’s policy, we do not increase exposure to coal production insurance, but encourage the insurance of electric and hybrid vehicles, as well as their representation in our fleet. Moreover, as a socially responsible
company, we have taken the responsibility to raise the community’s awareness of the risks. Research conducted by the company Gallup International has shown that the level of awareness of risk management in Serbia is lower than the average of CEE countries, which makes citizens more vulnerable. Through our Risk Literacy program, designed to raise the citizens’ awareness of risks through various projects and channels, we strive to improve risk knowledge and strengthen the citizens’ financial resilience.
Looking into the future, what strategic opportunities do you see for growth and potential market disruptors in Serbia and the region, and how is the company preparing to maintain and strengthen its leadership position?
VOLUNTARY
INSURANCE IS THE DRIVING
FORCE BEHIND A MORE RESILIENT MARKET AND A MORE RESILIENT
SOCIETY
The domestic market has several strategic opportunities for growth. The entire segment of voluntary insurance, from property insurance, through agriculture, to household insurance, is the driving force behind the growth and development of the market, but also of society, as it increases the financial resilience to increasingly complex risks from the environment. Voluntary health insurance will undoubtedly continue to grow, but we expect the same from property insurance in conditions of climate change and the increasing variety of damage caused by it. In addition, new risks, including cyber risks and those in the segment of goods payment claims and transport, can be a source of growth and innovation. However, regardless of the solutions and their availability, educating the population is of essential importance and we are very committed to it. On the other hand, tax incentives for life insurance can be a significant driver of this market segment, which has been stagnant for decades. We see great potential in this and as a company we are highly committed to creating a platform for decision-makers in the country through which they can encourage citizens and the economy, with a set of tax incentives, to invest in this particular insurance segment.
As a company, we strategically develop adaptability, while simultaneously having to be agile and proactive - in such a way that we rapidly develop digital tools and services and take advantage of process automation and data analytics. A great opportunity lies in creating partnerships with startups and the development of business ecosystems, through accelerated innovation and the development of new channels that will connect us with clients and their needs. In particular, by this I mean the affinity programs and further integration of our services into the products of other companies, such as telecommunication companies and e-commerce.
Two decades of trust that endures
How e rste bank has reshaped the banking landscape in serbia
Twenty years of operations is more than a number on paper – it is a sequence of shared steps, challenges, changes and achievements that have shaped the journey of a bank and its clients. From its very first day in Serbia until today, Erste Bank has grown alongside people, communities and businesses across the country. This anniversary is not only an important milestone, but also a reminder of how much can be achieved with consistency, trust and commitment – even in times of constant change.
Since 2005, when it inherited the legacy and tradition of Novosadska Banka, Erste Bank has grown steadily – not only in terms of balance sheets, but also in the significance it holds for its clients. Today, the bank supports almost 500,000 individuals, entrepreneurs and companies. And in that support, it is not percentages or figures that matter most, but the fact that the bank was there when someone needed their first home, their first capital, advice on saving or a stable partner for business development. Many of these partnerships continue to this day.
In the field of green finance, Erste is one of the market leaders. With around 400 million euros invested in more than 80 renewable energy projects, the bank has contributed to financing nearly 800 MW of green energy – representing more than two-thirds of newly built RES capacities in Serbia. Green development is no longer merely an option – it is an obligation, and Erste was among the first to recognise this direction.
There is also a pioneering initiative – a loan for residential communities which, in its very first example, enabled the energy renovation of three buildings in Svilajnac, resulting in a CO2 emission reduction of more than 55%.
FROM LOCAL HERITAGE TO NATIONAL LEADER – ERSTE BANK MARKS 20 YEARS OF OPERATIONS IN SERBIA, DRIVEN BY DEVELOPMENT, INNOVATION AND STRONG SOCIAL COMMITMENT
Digital transformation has brought new expectations, but also new opportunities – 105 million electronic transactions, over one billion euros in card payments and more than 70 million ATM withdrawals reflect not only technological progress, but also an adaptation to people’s real needs. In times of rapid change, reliability and accessibility remain Erste Bank’s core values.
Erste Bank has devoted particular attention to small businesses. Over the past ten years, micro-enterprises have doubled their presence in the bank’s portfolio. More than 80 million euros in loans and steady growth in savings show that entrepreneurs see Erste not only as a bank, but also as an ally in everyday challenges. Thanks to both financial and advisory support, thousands of ideas have been transformed into sustainable, local success stories. Since 2017, through the Social Banking programme, more than 600 small businesses and 38 non-profit organisations have been given the opportunity to take their first step. The result? Most users have increased their revenues, and almost half have created new jobs.
Small changes, when supported in the right way, can make a significant difference.
Social responsibility is not something done “on the side”. It is part of the bank’s identity – whether through volunteering activities, more than 1,200 projects in culture, the arts and sustainable development, or through continuous financial education. Among other things, the digital game Guardians oftheDragon’sTreasure, designed to teach children the basics of financial literacy, has been downloaded more than 15,000 times – because important lessons can be learned through play as well. Altogether, Erste Bank’s investments in sponsorships and donations over two decades in Serbia have exceeded 5.3 million euros.
Behind all of this stand people – employees who combine expertise, empathy and responsibility every day. Many of them have been with the Bank since the very beginning, and more than 25 per cent actively participate in volunteering efforts. Their stories reflect the values that define Erste: trust, stability and humanity.
Today, with 88 branches and four commercial centres, Erste Bank remains present where it matters most – alongside people. Twenty years of existence is an important moment, but also a new starting point. Because what truly lasts are not just the results, but the trust built over many years – a trust that will guide the bank towards success in the next 20 years, with the same mission: to be a reliable partner through all stages of life – from a first savings account to a first loan, supporting every small and big plan that changes one's life.
A GASTRONOMIC ENCOUNTER AT THE METRO HORECA CENTRE
When the Taste Awards jury steps behind the stove
On Saturday, 22 October, the METRO HoReCa Centre in Belgrade became the epicentre of culinary inspiration and team energy as it hosted the jury of the national food quality awards, the Taste Awards. The event was far more than a formal visit: it was a moment in which professional dedication, a passion for gastronomy and a spirit of creativity came together in a unique teambuilding experience.
Jelena Drača, Corporate Communications Manager at METRO, described the atmosphere in the words: “Fantastic energy, exceptional flavours and one more step closer to our customers!”
In the welcoming setting of the METRO kitchen, the members of the jury found themselves in the role of contestants – they put on white jackets, tied black aprons and demonstrated their skills behind the stove. Jelena Drača emphasises
that this kind of gathering is an excellent opportunity to build bridges with the HoReCa sector:
“Of particular importance to us is highlighting that the HoReCa sector is a key and highly significant group of our customers.
EVERY BITE WAS PROOF THAT A LOVE OF COOKING CANNOT BE HIDDEN
Through events such as the Taste Awards, we not only build bridges with hospitality professionals, but also actively support their efforts, ideas and professional growth. For us, this is more than an event – it is a step closer to our partners, an opportunity to understand them better and create value together. We would like to thank all
participants for the inspiration, enthusiasm and great energy they brought. We look forward to new encounters, joint projects and culinary challenges!”
That closeness with hospitality professionals gained even deeper meaning when the members of the Taste Awards jury shifted from the role of evaluators to the role of chefs. That moment, when professional distance was replaced by working side by side in the kitchen, showed how valuable such gatherings are – not only for the exchange of knowledge, but also for creating authentic connections.
Duška Jovanić, President of the Taste Awards jury, shared a personal reflection on the experience:
“The kitchen has always been a magical place for me. I made my first zucchini moussaka when I was twelve. Since then, I have belonged to the art of cooking both in body and soul. The kitchen is
still the most important and intimate part of my home, and I have longed to find myself on a professional gastronomic stage, dressed in the formal chef’s uniform. That wish recently came true thanks to the METRO Taste Awards competition, within which the expert jury was given the task of showing what they can do behind the stove, having already proved themselves in the strict role of evaluators.”
METRO opened the doors of its professional kitchen, and the jury members, as Duška says, embraced the challenge with enthusiasm:
“Soon we found ourselves in the kitchen of the METRO HoReCa Centre, ‘equipped’ with white jackets and black aprons, and got to work. It turned out that all the stories were true. The kitchen really is an excellent and skilfully directed thriller, with a charming plot balanced ‘on the edge of the knife’. I am certain that many would have loved to be in our place. It was all like something out of a story, and the METRO chefs proved to be our best allies in this challenge.
I chose a very interesting starter: savoury macarons filled with ricotta and mozzarella, enhanced with the finest roast beef and aromatic herbs. I filled my savoury pastries with pride — with the confidence and poise of someone courageously stepping into a new craft. The rest of our team also proved to be true culinary masters, which the METRO professionals acknowledged during our shared lunch. It turned out we had created quite a feast, and as Goran Kovačević remarked, a large number of restaurants do not serve food this good. It was truly a pleasure to see — and to experience.”
From savoury macarons filled with ricotta and roast beef, to rich main courses and perfectly crafted desserts, every bite was proof that a love of cooking cannot be hidden. The METRO chefs proved to be not only mentors, but true companions in this culinary challenge.
This gathering was not only a culinary experiment, but also a strategic step towards better understanding hospitality professionals, their needs and their ideas. Together with the Taste Awards jury, METRO once again confirmed that high-quality food, professional support and shared passion can create value — a value that is measured not only in flavour, but in relationships.
Visit to the “Red Fields” at Aleva Company
On the last day of September, the jury members of the Taste Awards by Metro visited the company Aleva in Novi Kneževac, the 2024 award winner in the category “Best Spice”
Since it is the season of harvesting and processing peppers, Aleva’s trademark product, company director Željko Ciganović and marketing director Nataša Predić took the guests on a tour of the factory grounds to see the “red fields” with tons of peppers ready for drying, grinding, and packaging.
After the tour of the machine and mill facilities—most of which date back to 1947, the year the factory was founded, but still operate flawlessly—a perfect goulash was served in the factory restaurant, red just as the
name Aleva suggests (in Turkish, “alev” means bright red).
Incidentally, the official name of Novi Kneževac in Hungarian is Törökkanizsa (“Turkish Kanjiža”). Banat, in fact, was under Ottoman rule for two decades longer than the neighboring region of Bačka.
Additionally, the owner of Aleva, Mr. Hristivoj Milošević, received another recognition this year—the “Diplomacy & Commerce Award” for Lifetime Achievement. At the age of 93, Hristivoj Milošević is one of the oldest active entrepreneurs in Serbia.
A Gathering of Culinary Voices From Across the Region
Food Talk Podgorica gathered ambassadors, chefs, winemakers and Hore c a managers…
This year’s Food Talk conference was held on Monday, 10 November at the City Museum of Podgorica, under the patronage of the Secretariat for Entrepreneurship and Investments of the Capital City of Podgorica.
In 2013, the first regional conference dedicated to gastronomy, wine and beer was held at Salaš 137 in Čenej, near Novi Sad. Since then, the conference has been organised in several cities across the region, including Belgrade, Skopje, and Budva. This autumn, on 10 November, Food Talk was held for the first time in Montenegro’s capital.
The conference was opened by: Nađa Ljiljanić, Deputy Mayor of the Capital City of Podgorica; Robert Čoban of the Color Press Group; and Danijela Radeč,
HELD FOR THE FIRST TIME IN PODGORICA, THE CONFERENCE BROUGHT TOGETHER AMBASSADORS, CHEFS, WINEMAKERS AND HORECA PROFESSIONALS
Secretary for Entrepreneurship and Investments of the Capital City of Podgorica.
The first panel, titled “Taste of Planet”, featured ambassadors of foreign countries speaking about their national cuisines and the Montenegrin specialities they will take with them when they eventually leave Podgorica. The discussion focused on how foreign diplomats perceive local gastronomy, which Montenegrin dishes are their favourites, and which dishes from their own countries they would recommend to Food Talk participants. The panel was moderated by Robert Čoban, with participants including Branimir Jukić, Ambassador of Bosnia and Herzegovina to Montenegro; Christian Steiner, Ambassador of Austria to Montenegro; Veselko Grubišić, Ambassador of the Republic of Croatia to Montenegro;
and Velibor Zolak, a marketing expert in tourism.
Panel No. 2 was titled “How to Have More Dušan Đorđevićs: The Challenges of Motivation in the Regional HoReCa Industry”. The discussion addressed how something that should be “normal” has become “the exception”. The panel examined how HoReCa managers create and retain people like Dušan Đorđević, a young waiter from Niš, whose spontaneity and smile made him a social media star. The moderator was Milica Stijepović, editor of the TVC programme “Agrosaznanje”, and participants included: Muhamed Kurmemi, Harmonia Hotels, Durrës, Albania; Jelena Đaković, Huma Kotor Bay, Montenegro; Dimitrije Acevski, Eichen Group, Serbia; Nikola Vesić, Executive Chef, Dukley Hotel & Resort, Montenegro; Dušan Šofranac, Area Director of Food and Beverage (Mamula Island by Banyan Tree and Centrale Luštica Bay by Angsana); and Marija Martinović, Maestral Hotels and Casinos, Budva, Montenegro.
Panel No. 3, titled “Food, Wine & Art: Food as Inspiration to Artists”, was moderated by Petra Čelebić, editor of Diplomacy&Commerce Montenegro. The panellists were writer Nenad Novak Stefanović from Belgrade; art historian Ljiljana Karadžić of the Public Institution Museums and Galleries of Podgorica; and architect, gastonomad and author of the book Bokeška kužina, Vlasta Mandić.
Panel No. 4, titled “We Really Ate Well There: Branding Destinations Through Food and Wine”, was moderated by Vladimir Fustić, Euronews Montenegro. Speakers included: Vladimir Živanović, Director of the Tourist Organisation of Zlatibor; Stevan Stešević, Montenegro Luxury Association;
THE DISCUSSIONS EXPLORED REGIONAL GASTRONOMY, MOTIVATION IN THE HORECA SECTOR, FOOD AS ARTISTIC INSPIRATION, DESTINATION BRANDING THROUGH CUISINE, AND CURRENT WINE TRENDS
Željka Radak Kukavičić, tourism expert; Milonja Blagojević, owner of the “Montenegro” ethno village; Bojana Otašević, founder of the “Mille Baci” brand; and
Jaroslav Stupavski, Director of the Agribusiness Sector at “Voli”.
Panel No. 5, titled “The Menu: Regional Chefs on Flavours and the Expectations of the New
Audience”, was moderated by Sandra Manojlović, Marketing Director and author of the food blog “Cook on the Bright Side”. Participants were: Srđan Jerinkić, Challenge Rekonstrukcija, Novi Sad; Andrej Raičević, Executive Chef, Hotel Centrale Luštica Bay by Angsana; Nikola Rosić, Thyme Hospitality Platform, Belgrade; Goran Tatar, One&Only, Portonovi; Duško Miladinov, Sous Chef, Lazure Hotel & Marina; Filip Nišić, Executive Chef, Gorski Hotel & Spa, Kopaonik, Serbia; and Nikola Markotanović, Head Chef and coowner of the restaurant Square Portonovi.
The final panel, “La Traviata”, discussed the wine scene in Montenegro and the region, featuring speakers Andrija Martinović, a sommelier; Goran Brnović, owner of the restaurant “Odiva”; Damir Moskov, a chef and food blogger; and Luka Bešić, a member of the Montenegrin Sommelier Association.
The conference was also supported by companies “Voli”, “Energy Star” and “Plantaže”.
Winter at Regent Porto Montenegro
A season of Indulgence by the Adriatic
As the Adriatic coastline trades sun-kissed summer for crisp, clear winter skies, Regent Porto Montenegro unveils seasonal experiences crafted for those who seek elegance, renewal, and refined simplicity during the cooler months.
Wake to panoramic views of Boka Bay, daily breakfast served with quiet sophistication, and curated indulgence at the award-winning Regent Spa. Designed for comfort and discovery, this winter offering invites guests to slow down and savour every detail of their retreat – from luxurious in-room touches to exclusive shopping privileges across Porto Montenegro Village, with a guaranteed room upgrade to elevate the stay.
For those seeking deeper restoration, the Stay & Spa package is a winter ritual of rejuvenation. Guests booking a Premium Room enjoy a €90 spa credit per room, per night, ideal for experiencing holistic treatments tailored to refresh both body and mind.
Whether guests are escaping for a moment of calm, a weekend of wellness, or simply seeking a refined reason to travel well this winter, Regent Porto Montenegro offers an elegant invitation to unwind with purpose along the shores of the Adriatic.
ABOUT REGENT PORTO MONTENEGRO
Located in the heart of the UNESCO-protected Boka Bay, Regent Porto Montenegro is a luxury waterfront property offering timeless elegance, impeccable service, and unforgettable experiences. As part of the IHG Hotels & Resorts portfolio, the hotel blends refined design with modern comfort in the vibrant marina village of Porto Montenegro.
Photos:
Porto Montenegro
Strategic Luxury, Success & Magic of the Season
c orporate e scapes at Hyatt regency Kotor bay resort
As the year draws to a close, there is a quiet invitation to pause, reflect, recharge and realign. Leaders and teams seek more than rest, they seek renewal, strategy and inspiration. At Hyatt Regency Kotor Bay Resort, these elements converge in an open invitation to where the Adriatic’s calm meets executive excellence. Nestled in the serene embrace of Montenegro’s Kotor Bay and the Vrmac peninsula, this exclusive resort is a year-round destination for corporate leaders, diplomatic and business delegations, and high-performing teams.
With curated end-of-year packages, the resort becomes more than a seasonal escape, it transforms into a platform for connection, celebration and forward planning. From the moment you arrive, the rhythm of the bay sets the tone of your stay, intentional and deeply revitalising.
Whether you are planning a strategic assembly offsite, a leadership retreat, or a yearend festivity, the resort’s versatile venues are designed to elevate your agenda. Hyatt Regency Kotor Bay Resort boardrooms are perfect for focused sessions, while the Bay’s largest ballroom can accommodate your whole team and the gala salute to a winning year with the tools and resort teams ready to support your success. With up to 300 guests in a banquet setting and over 450 in a theatre-style or reception setup, the modular double hall is a versatile open space for open minds, ideal for workshops, presentations, as well as full-scale corporate events.
For more intimate gatherings and managers’ retreats, the resort adapts seamlessly to tour needs, offering tailored experiences for executive teams: working breakfasts, teambuilding sessions that include sport challenges and wellbeing programs, and most importantly spaces that will inspire creativity and collaboration. The state-of-the-art facilities have the design of both dedicated and
multifunctional venues where every detail is considered in order provide true spaces to connect, share ideas and create new ones.
Wellbeing is not just a concept here - it is a lifestyle. The Vrmac Wellbeing Retreat De’Mar offers personalized rejuvenation and regenerative programs, designed by expert teams who are dedicated to your holistic health. From fitness and nutrition to mindfulness and recovery, the pursuit of guests’ fulfilment is grounded in both nature’s strength and modern science. Spa Soul compliments this with treatments and therapies that relieve stress, reduce tension, and restore balance, inviting your mind to wander, relax and reconnect all within the tranquillity that is enforced by the natural oasis and beauty of the bay.
Beyond the boardrooms, the adventure and exploration possibilities are bountiful. The
surrounding nature invites hiking and trekking through Vrmac’s rugged paths, offering breathtaking views and moments of privacy. Sports and excursions on the water provide a playful contrast, while the cultural exploration of the UNESCO World Heritage site of Kotor reveals layers of rich history, architecture, vibrant culture, stories and legends untold, offering a timeless backdrop where new adventures await. These moments of exploration foster connection, creativity, and renewal.
Connoisseur-inspired venues of the resort serve refined Mediterranean dishes, beloved Montenegrin specialties, and international favourites, all paired with world-class wines and the resort’s nature-inspired design, tantalizing your epicurean desires and honouring the spirit of the season. Here, business and leisure blend effortlessly, creating an atmosphere where concepts flow and perspectives shift into an experience that expands your realm of possibilities.
Choosing Hyatt Regency Kotor Bay Resort is more than a seasonal decision, it is a celebration in itself, a strategic investment into your team’s achievements. Whether you are seeking collaboration, celebration, quiet renewal, or in need of all, Hyatt Regency Kotor Bay Resort offers a bespoke end-of-year experience that is both luxurious and festive, as well as deeply connective. Here, the year ends differently, it ends with meaning. And the new, best one yet, begins with the harmony of success.
A new view on coastal life & golf-side living
A limited collection of townhouses at The Peaks
There are some mornings when life’s intangibles seem to beautifully align and you instinctively know that it will be a good day. A feel-alive day. It’s into this air of unhurried grace that a limited collection of 11 townhouses emerges in The Peaks - the jewel of the Luštica Bay projectpositioned around Montenegro’s future signature 18-hole golf course.
Stretching along a coastline affectionately dubbed the Adriatic Riviera, Luštica Bay covers 690 hectares - four times the footprint of Monaco - with 90% of its land dedicated to preserving the natural landscape. Around €1.6 billion will be invested into the town by 2033, making this the largest greenfield investment in Montenegro and one of the most significant in South-East Europe, yet Luštica Bay is already a dynamic Mediterranean destination well beyond its years.
Whether arriving by yacht or the nearby Tivat Airport just 15 minutes away, Luštica Bay’s appeal lies in its inherent balance: a harmony between nature and design, simplicity and sophistication. There is no manufactured glamour or mimicry. Just a town with its own distinctive identity, where life unfolds at an unhurried pace, and the backdrop is quietly stunning.
PLAY WILD, LIVE BEAUTIFUL
Located on the prestigious outskirts of the UNESCO-protected Bay of Kotor, The Peaks is set to become one of the world’s most coveted golf communities, with these new townhouses in a prime position overlooking the upcoming course’s fifth hole and the BokaBay. While the townhouses are an elevated sanctuary,
residents remain connected to the lively Marina Village with its curated boutiques and sophisticated dining, and Centrale’s growing urban piazza, complete with essential amenities.
“When you’ve designed around 130 golf courses on five different continents, you see a lot of wonderful views. I’ve really never seen a more beautiful place than this. If I had to have a house on any golf course in the world, this would be my place.”
Those are the words of Gary Player who designed the magnificent 18-hole, par-72 course that anchors The Peaks. Townhouse owners will have full access to the course and The ClubHouse - a focal point for community life with its stylish restaurant, comprehensive golf services, expert coaching, and state-of-the-art golf simulator.
MORNINGS LOOK AT A LITTLE DIFFERENT NOW
Designed by the internationally acclaimed architect NRA Atelier, the townhouses blend Mediterranean elegance with Montenegro’s rich architectural heritage. Locally sourced stone and wood have been used to form a timeless aesthetic that brings the past into the present, preserving cultural character while embracing modern functionality.
Arranged across two levels to create a natural distinction between social space and private realm, each townhouse features three en-suite bedrooms, light-filled and open-plan interiors, a striking double-height ceiling, and expansive glazing to connect indoor and outdoor living. Warm and earthy finishes abound, with owners offered a choice of two fitted-furniture packages. These provide a convenient foundation for immediate living and flexibility for future interior customisation.
What truly distinguishes the townhouses are their near-constant invitation to spend time outdoors and in nature. Green-roof terraces are accessible from the master bedroom in select townhouses, while landscaped gardens range from 184 to 590 m² to further extend the living space outwards. All townhouses are enveloped by the scents of lavender and lime. These can be enjoyed from the tranquility of one’s private swimming pool in the morning, or beneath a sun-dappled pergola made for year-round al fresco dining that lasts long into the night.
INVESTING IN A FLOURISHING MARKET AND COMMUNITY
Montenegro’s strategic location, healthy climate, coastal beauty, and burgeoning innovation make it an attractive prospect for those looking to invest, stay, or live the Mediterranean way. Less than a three-hour flight from London, the county’s EU-candidate status, low-tax environment, and rising global profile make it one of Europe’s most promising property markets.
Within this, Luštica Bay leads the way, drawing international buyers with its proven capital growth potential. Average annual property appreciation sits at 13%, with further uplift expected as the golf course takes shape
That said, the destination isn’t only a financial investment. It’s an investment into a sustainable, impactful place with a real purpose. Orascom Development Holding - a leader in developing tight-knit communities in self-sustaining destinations - is the driving force behind Luštica Bay, and its founder Samih Sawiris has always stated his vision for this to be a fully integrated town, not just a hotel complex or holiday resort.
Perhaps this is why the town is already home to a cosmopolitan community of over 700 families from more than 50 countries. Their life here centres around the popular marina with its collection of shops, restaurants, yachting facilities, and direct access to the Adriatic shoreline. Clear waters, five pristine beaches, and two sea lounges create a daily ritual of sun, while a range of activities, events and experiences cater to all ages and passions. Padel courts then paddleboarding, scenic hikes and engaging kids’ clubs, magic shows followed by operatic showcases.
TOWNHOUSES WITH PRIME GOLF AND BOKA BAY VIEWS
Now launching from €2.2 million, these townhouses join Luštica Bay’s select portfolio of residences that includes spacious villas and a nearly sold-out collection of golf apartments. Financial flexibility is a cornerstone of The Peaks offering: investors benefit from 0% transfer tax, and a bespoke payment plan is available to those who purchase early in the coming weeks.
The Peaks Townhouses introduce an exclusive, limited-time payment plan available to early buyers as part of the launch. The payment plan begins with a 20% down payment, followed by 50% in quarterly instalments during construction, and 30% in quarterly post-handover payments, all interest-free.This presents owners with the unique advantage of being able to move in during their payment period and/or even generate rental income through Luštica Bay’s professional Property Rental Service.
All of this is why Luštica Bay has become one of the world’s most compelling addresses, particularly at a time when discerning travellers and investors seek retreats from the world’s crowded corners. The Peaks’ new townhouses raise the bar once again, welcoming a precious handful of owners into an elegant community where life is spent alive and well.
www.lusticabay.com
sales@lusticabay.com
+382 67 050 550
When Information Becomes a Weapon, Integrity Is the Only Shield
Inside the reality of journalism caught between the system and the streets
UGLJEŠA BOKIĆ
Journalist, Danas
Uglješa Bokić, a journalist and former police officer, belongs to a rare group of reporters who understand both sides of the system they write about. After more than a decade inside the Ministry of the Interior, he entered journalism with a perspective shaped by investigations, field work and direct exposure to the mechanisms of power.
Although it often seems that the police and journalism professions stand on opposite sides, almost as natural adversaries, is there room for a joint struggle for professional rights and integrity?
I would say that I do not currently see that willingness in the police. In journalism, it exists to some extent, but not in the police. Police officers generally view journalists in a very negative light, and I find that somewhat understandable. I often say: police officers
INFORMATION TODAY IS THE MOST POTENT WEAPON — AND THAT IS NO LONGER A CLICHÉ
are far more afraid of journalists than journalists are of police officers. On the other hand, there is also animosity from journalists toward the police. When I moved
into journalism, my current colleagues initially viewed me as a police officer who might have “come to snoop around and relay information to certain centres.” I had to earn their trust patiently and consistently by doing my job correctly.
These two professions often see each other as opponents because they “get in each other’s way.” My work, for example, depends to a great extent on my relationship with the police. I am not exaggerating when I say that
Photo: Mladen Sekulić
around 80% of my story sources come from the Ministry of the Interior. Of course, those sources do not give me information “out of goodwill.” There are situations when a police officer gets into trouble and realises he has been left on his own. In such cases, he will very often turn to the media –anonymously or openly – because he is trying to save himself, like any citizen.
So, although we are considered “natural enemies,” the truth is that these two professions depend on each other. And that connection is there and will remain so long as both the police and journalism exist.
Pressures on journalists come not only from the police but also from the highest levels of the system. You have faced attacks, threats and various forms of pressure yourself. What advice would you give to journalists who lack that kind of experience?
These pressures come least from the police. We do have incidents, that is true, especially now while the protests are ongoing. But those attacks by police officers on journalists are mostly individual and momentary. They are situations in which an officer reacts out of adrenaline, nervousness or personal impulse. It is rarely an order “from above.”
Much more serious pressures come from the security structures. Not only the Ministry of the Interior, but above all, the Security Intelligence Agency, which is far more active in such matters.
I have never personally received a serious threat, despite working on highly sensitive topics. That is why I sometimes fear silence more than a public threat. When discussing advice for colleagues, especially younger ones, there are several concrete things to consider. Investigative portals and newsrooms run high-quality training. They have established security protocols that they follow, and these have proven effective.
Anyone who decides to work in this type of journalism must develop a habit of caution. For example, I rarely speak to anyone over an open line. I pay attention to where I sit, who is around me, and who is listening to me. And what I always repeat: safety comes first. There is no news item, footage, photograph or story that is worth more than human life and health. So, it is important to be honest with yourself: “This I
TO REMAIN INDEPENDENT, YOU MUST FIRST DO YOUR JOB WELL. IF NO ONE NEEDS YOU, NO ONE WILL TRY TO PRESSURE YOU
can do” or “This I cannot do.” That is not weakness; it is professional responsibility. Ultimately, prevention is the mother of safety.
It may sound utopian, but how can a journalist remain independent in such an environment, especially when dealing with topics that touch on crime, corruption and the work of security services?
I don’t think that is a utopian question. It is a matter of personal attitude — of how a person approaches their job. When I chose to go into journalism, I told myself one key thing: I left the service because I could not work in the way I believed was right. I have no intention of ending up in the same situation again. To remain independent, you must first of all do your job well. You have to be competent and professional, because if no one needs you, no one will even try to put pressure on you.
When you work seriously, those who try to influence you quickly realise it will not be easy.
Second, I was not born a journalist, just as I was not born a police officer. I learned both, just as one comes to know everything in life. And only after I left the Ministry of the Interior did it become completely clear to me: I will do this job, first, as long as I want to do it, and second — which is even more critical — as long as I can do it in the way I believe is right. The moment I can no longer do it that way, I will not do it. But I will not leave quietly. If someone tries to censor me, pressure me, or hold me back, I will speak out publicly and make a noise about it. And I have absolutely no problem doing something completely different tomorrow — driving a taxi, doing manual work, changing professions. I have never believed that a person must do only one thing in life. It is a matter of choice.
What matters is that whatever you do, you do it properly. If you respect that, you will succeed in anything, regardless of what it is. Of course, I love my job and enjoy it, but if I cannot do it honourably and professionally, then I will not do it. I will fight as long as it makes sense, but I will not persist at the cost of losing myself.
You entered the journalism profession relatively recently. Did you expect all these challenges, or were there still some surprises for you?
Yes, I only entered it relatively recently. It has been about two years since I began working in journalism actively and, let’s say, professionally. Honestly, I did not expect to be doing this job at this level. Initially, I wasn’t even sure whether I would be able to work as a journalist at all. I owe gratitude to the people who gave me a chance, because to even start doing this job, someone has to provide you with initial trust, space and support. And I am sincerely grateful to them for that.
I did not, however, expect the intensity. I didn’t expect to be practically in this job 24 hours a day. Not physically, but mentally,
I am constantly “switched on”. And I can’t remember the last time I had a day when I completely switched off. I don’t think a good journalist can afford that — to go away and disappear for a couple of days.
Imagine not being able to follow what is happening for 4–5 days in an environment like this. It would take you another two weeks to catch up with everything you missed. The pace is insane, and things change constantly. So yes, this job wears a person down — mentally and physically. For now, I manage to endure that rhythm. If at some point I feel I can’t anymore, I will probably slow down a bit, “let go of the gas”. For now, I can handle it, but we’ll see what comes next.
We often witness confidential information leaking from the police, with serving politicians using it as a tool for mutual attacks. However, when information leaks to independent media as a result of whistleblowing, SLAPP lawsuits and pressure to reveal sources often follow immediately. How can one today, both as a journalist and as a citizen, protect oneself from the flood of information used as a weapon, even when they are “blanks”?
Information today is the most potent weapon. And that is no longer a cliché. We live in a time in which leaks from the system are not an exception but the rule. I have no problem with information leaking from the Ministry of the Interior — for me, as a journalist who covers security topics, it often helps. However, there is a significant distinction between information that is in the public interest, exposing unlawful conduct, abuse, or corruption, and information that is deliberately released solely to discredit a political opponent or to generate more clicks and sell more headlines. And we must draw that distinction very clearly.
As for SLAPP lawsuits — that is indeed a major problem, especially for small newsrooms. Large outlets can somehow withstand that pressure, but small ones, which barely survive as it is, can practically be shut down by a SLAPP. Because even if you eventually win the case, the process is long, expensive and exhausting. And by the time you prove you were right, the newsroom may already no longer exist.
I WILL FIGHT AS LONG AS IT MAKES SENSE, BUT I WILL NOT PERSIST AT THE COST OF LOSING MYSELF
This is not only our problem. Europe and the rest of the world are struggling with it as well, but here it is used far more aggressively than elsewhere. And it is most often not a direct attack on an individual journalist, but on editors and on the newsroom itself. It is pressure on the infrastructure, not just on the individual.
Still, there is one positive thing: solidarity. We recently saw an example of this with a local media outlet in Inđija. Colleagues, associations, citizens — everyone mobilised, donated, helped that outlet survive. And that matters. Local media are the foundation of objective journalism. They are disappearing, slowly but surely, and if we lose them, we will lose contact with reality, with real life in this country.
Therefore, the answer is a combination of three pillars: a professional assessment of which information is truly in the public interest and which is manipulation; legal and organisational protection of newsrooms; and mutual solidarity within the profession. Without that, this job truly cannot be done today.
In earlier interviews, you said that you want to focus on investigative journalism. Shouldn’t all journalism be investigative? What, for you, is the essence of that work, and which topics do you see as the most important for deeper investigation in Serbia today? Journalism by its nature indeed has an investigative character. However, not every journalistic task has the same level of intensity. Not every topic can be approached with the same depth and duration, because that often requires time, resources and, at times, an entire team working on a single story. In daily newsrooms, such as Danas, we cover fast, current topics, but I am grateful to the editors for allowing me to work in parallel on long-term stories.
That is why I said that my goal is to work in investigative journalism. I am already doing that, perhaps not at the same level as colleagues from KRIK, but it should be kept in mind that their newsroom deals exclusively with such stories. At Danas, I primarily work on topics related to security, the police, and services, and
colleagues step in when needed. However, the work structure is quite different.
To me, it came naturally in a way. At the Ministry of the Interior, I also worked on investigations. The process is very similar: to “solve” a case, you must investigate, verify, collect evidence, and assemble a logical whole. I still use those methods today. I always imagine a situation in which what I write needs to withstand a court of law. If I can “stand behind it” as if before a judge, only then do I know I have a story.
But that requires time, effort and patience. I have had cases where I abandoned major stories, even though I knew they were true. I was unable to gather sufficient evidence to present it to the public professionally and clearly. That does not mean I closed them. I keep them on standby. Sometimes they may open up, sometimes not — but I never discard anything.
People contact me every day. Nine out of ten stories turn out to be empty, inaccurate or irrelevant. But I never dismiss anyone immediately. I always listen. Because sometimes it is precisely that “ordinary” person, entirely outside the system, who comes across the key piece of information. And that is why I never throw anything away in advance — it just takes time to sift through it all.
NOVEMBER 2025
HEALTHCARE
Our small efforts can change the world
Vučić First Lady of the Republic of Serbia
MINISTRY OF HEALTH
Belarus Opens Its Doors to Serbian Patients for Life-Saving Organ Transplants
Zlatibor Lončar Minister of Health
NOVARTIS SERBIA AND MONTENEGRO
Healthcare of the Future Begins with Trust and Partnership
Nikola Stojković
FOCUS ON
HEALTHCARE & PHARMACY
FEATURED INTERVIEW
Dr Sanja Radojević Škodrić Republic Health Insurance Fund
A closer look at Serbia’s leading private healthcare network
Tamara
by
TRANSFORMING ACCESS TO RARE DISEASE THERAPIES IN SERBIA
Advancing innovative treatments through strategic investment and international collaboration
Dr Sanja Radojević Škodrić, Director of the Republic Health Insurance Fund, speaks about Serbia’s accelerated efforts to expand access to innovative therapies for rare diseases, supported by record state investments and strengthened cooperation with international partners.
How does the National Health Insurance Fund plan to accelerate the evaluation and inclusion of innovative therapies for rare diseases on its drug lists?
Before answering that question, I would like to remind you that over the past few years, we have seen unprecedented progress in the treatment of rare diseases, as reflected in the growing number of people with rare diseases receiving therapy and the increasing number of different diagnoses. All of this has been made possible because the state leadership, with President Aleksandar Vučić at the helm, recognised the need for the state to become involved in the treatment of rare diseases. In line with this position and policy, the budget for rare diseases has been continuously increasing since its establishment in 2013. It has now reached 10.2 billion dinars, which is 78 times more than it was 12 years ago. This budget growth has enabled
an increasing number of people to be treated at the NHIF’s expense, and that number now stands at 930 patients, up from eight initially. Additionally, it should be noted that medicines for rare diseases are among the most expensive in the world, with prices reaching several million euros, such as the medication for spinal muscular atrophy, which is provided in Serbia at the expense of compulsory health insurance. The challenge is not only to secure financial resources for therapy, but also the fact that treatment exists for only five per cent of these diseases. In comparison, for the remaining 95 per cent — which is not a small number of patients — appropriate care must also be ensured.
Regarding the procedure through which people with rare diseases receive therapy, medicines are provided from available budget funds based on a decision by the NHIF’s commission for rare diseases, which is composed of the most eminent medical experts. Patients may also be approved for therapy that is not registered in Serbia. In such cases, they do not wait for the medicine to be registered in our country; immediately upon the drug’s registration with the European Medicines Agency or the US Food and Drug Administration, they receive the therapy.Da li razmatrate posebne mehanizme – npr. privremeno
uključivanje, pilot programe ili riziko-deljenje sa proizvođačima – kako bi pacijenti dobili pristup dok traje puna procedura evaluacije?
What specific criteria does the Fund use to decide which rare diseases and which therapies are prioritised for coverage (e.g. prevalence, disease severity, costs, quality of life)? Is there a transparent list of candidates that is regularly reviewed and publicly released?
THE BUDGET FOR RARE DISEASES HAS GROWN 78-FOLD, ENABLING THERAPY FOR 930 PATIENTS
As I mentioned, therapy is determined by the NHIF Commission for Rare Diseases, which is composed of the most eminent experts from various fields of medicine who are directly involved in treating rare diseases. For each calendar year, this commission first reviews requests for continuation of therapy for individuals already receiving treatment based on the Commission’s decision. Then it considers all submitted requests for initiating treatment for patients with rare diseases. All decisions are made
DR SANJA RADOJEVIĆ ŠKODRIĆ Director of the Republic Health Insurance Fund
solely based on medical documentation and medical criteria, in accordance with the available financial resources. For certain rare diseases, such as spinal muscular atrophy, all patients identified through mandatory newborn screening as having this condition receive therapy, and all three registered treatments are provided at the NHIF’s expense.
How many patients are currently referred for treatment abroad at the Fund’s expense? What is the time frame from the receipt of the approval request, and what obstacles (budgetary, administrative, cooperation with foreign institutions) does the Fund face in such cases?
The NHIF refers insured individuals for treatment abroad in line with prescribed medical indications when treatment and diagnostics cannot be performed in Serbia, and when medical experts determine that successful treatment or diagnostics is possible in a specialised healthcare institution abroad. The referral procedure is straightforward. First, the expert medical council of the relevant domestic healthcare institution treating the patient must propose the patient’s referral for treatment abroad and submit a request to the Fund along with this proposal. The NHIF then carries out the remaining steps of the referral procedure. The Fund covers the full cost of treatment at the foreign healthcare institution and, if necessary, also approves an accompanying person for the patient, covering transport costs.
Since the beginning of this year, 505 patients have been referred abroad at the NHIF’s expense, including 250 children and 40 adults for treatment, and 215 children for rare-disease diagnostics.
The state is now allocating record levels of funding for treatment abroad, especially for the treatment of children, so we do not face financial challenges when referring an insured person for clinically justified treatment abroad that cannot be performed in Serbia. The challenges are of a different nature and relate to the capacity of foreign hospitals and the speed at which they can accept our insured individuals in urgent cases. The biggest challenge is the impossibility of referring patients for cadaveric transplantations abroad because international transplantation organisations operate on the principle of organ exchange. Since we have had no organs to offer in exchange, foreign clinics refuse to accept patients from Serbia.
How does the Fund, together with the state, plan to cover costly therapies for children with very rare diseases (e.g. “butterfly children”, gene therapies) that cost millions of euros? Is there a reserve fund, international support funds, changes in budget structure, or partnerships with pharmaceutical companies?
Serbia is among the first countries in Europe and the world to secure an expensive gene therapy for “butterfly children” even before the European Medicines Agency registered the medicine. This therapy is not suitable for all types of epidermolysis bullosa, meaning it does not apply to all patients affected by this condition. Currently, eight patients are undergoing treatment with gene therapy for epidermolysis bullosa. The aim is always the highest one — to treat all patients — and this is why we strive to develop a partnershipbased relationship with pharmaceutical companies that hold marketing authorisations for medicines for rare diseases, to achieve the best possible conditions for securing therapy for as many patients as possible.
In what ways does the Fund collaborate with international organisations, research institutions, patient associations, and pharmaceutical companies to reduce therapy costs, increase transparency, and ensure the long-term sustainability of access to medicines for rare diseases?
The Fund’s position is such that we cooperate with everyone, and most closely with patient associations, from whom we receive first-hand information about the challenges they face, as well as their needs and priorities. Representatives of these associations, along with physicians, participate in the work of the Commission for Rare Diseases, and outside of the Commission, we maintain regular communication with them. They are, in fact, the link between the Fund and the patients. The NHIF is continually improving its communication with associations to expand the scope of rights for individuals with rare diseases, encompassing not only medicines but also diagnostics, medical-technical aids, rehabilitation, and other entitlements within the Fund’s remit.
What are the key indicators used by the Fund to measure success in increasing access to innovative therapies and treating rare diseases (e.g. number of patients who received treatment, waiting times, reduction of costs per patient)?
SERBIA IS AMONG THE FIRST COUNTRIES TO SECURE CUTTING-EDGE GENE THERAPIES, EVEN BEFORE EMA APPROVAL
The primary indicator is the budget for rare diseases, which has grown year after year — from 130 million dinars in 2013 to 10.2 billion dinars this year (a 78-fold increase). From this budget, other indicators follow, such as the rising number of patients treated at the state’s expense. Currently, 930 people with rare diseases are receiving treatment funded by the state, whereas 12 years ago, only eight patients were treated. The number of diagnoses for which the state provides medication has increased from two to 40. This constant budget growth not only creates an opportunity for new patients to receive therapy, but also guarantees the continuation of treatment for all those already receiving state-funded therapy.
The budget for rare diseases is not the only source of financing, as rare diseases are also treated through medicines on the drug list and medication outside the list procured by healthcare institutions. As a result, the total funds are significantly higher, amounting to 20 billion dinars last year.
Are the recent global media reports about revolutionary therapeutic breakthroughs in the fight against severe diseases – various cancers, HIV, multiple sclerosis –grounded in truth? Are we on the verge of the long-awaited medical revolution?
We are fortunate that science and technology are advancing rapidly today, and new medicines are emerging almost daily. All this research and these clinical trials represent great hope for patients, especially those suffering from rare diseases. As you know, more than 7,000 different rare diseases have been identified, and only about five per cent of them have an available therapy. However, all of this takes time — the research itself is lengthy, and even once a medicine is finally developed, additional time is needed for its registration, that is, for obtaining authorisation. Our role is to monitor these developments and respond promptly, ensuring that we can secure therapy for those who need it as soon as possible.
HEALTHCARE OF THE FUTURE BEGINS WITH TRUST AND PARTNERSHIP
Shaping a future of healthcare defi ned by trust, innovation and shared progress
Nikola Stojković, President of Novartis for Serbia and Montenegro, speaks about how modern healthcare is being reshaped by innovation, partnerships and digital transformation. In this interview, he highlights trust, shared responsibility and timely access to advanced therapies as key elements of the healthcare system of the future.
How would you describe Novartis’ position in Serbia and Montenegro today, particularly in the context of cooperation with healthcare institutions and business associations?
Our position in the region is the result of many years of investment in innovation, but also in building trust with all stakeholders in the healthcare system.
Our goal is to ensure that patients in Serbia and Montenegro have access to modern therapies equal to those in the most developed countries. We are focused on making the difference in the areas that carry the greatest burden for society: cardiovascular diseases, oncology, neurology, autoimmune and rare diseases.
INNOVATION IN HEALTHCARE IS MEANINGFUL ONLY WHEN PATIENTS FEEL ITS IMPACT IN REAL LIFE
We believe that healthcare is not an expense, but an investment in the future. This is why we invest in partnerships with institutions and professional associations, as well as through our
NIKOLA STOJKOVIĆ
President Novartis Serbia and Montenegro
memberships in industry and trade associations such as Inovia, AmCham, the Swiss Serbian Chamber of Commerce and the Chamber of Commerce and Industry of Serbia, where we work together to improve both the healthcare and business environment.
What are Novartis’ key ambitions in Serbia and Montenegro in the coming years?
Our ambition is for the healthcare systems of Serbia and Montenegro to become increasingly open to innovation – not only in terms of medicines, but also new models of treatment, diagnostics and disease monitoring.
We are working to ensure that patients gain timely access to innovative therapies, while also supporting the system in preparing for their implementation. In this process, physicians, health institutions and regulatory bodies are equally important, because only through joint effort can we secure sustainable solutions.
In addition, we are investing strongly in digitalization and the education of healthcare professionals, because a modern healthcare system must be capable of learning, measuring and anticipating – to be predictive, personalized, and patient-centered.
Digitalization and artificial intelligence are increasingly transforming the way medicine is developed and applied. How does Novartis see this transformation in Serbia?
Digitalization is reshaping healthcare at its core – from research and the development of new medicines to everyday patient care. Artificial intelligence accelerates clinical studies and the discovery of new molecules, while also supporting physicians in making more precise decisions. It has the potential to improve the quality of care and the overall efficiency of the system, but it is essential that it is used responsibly, with strong respect for ethical standards and data privacy. For patients, this means faster diagnosis, better disease management and access to more personalized therapies. For the state, it means a more efficient healthcare system, more rational resource planning and long-term savings. Our role is to ensure that these technologies do not remain reserved for large markets, but are adapted to local needs. This is why we collaborate with partners across the healthcare system, in order to build domestic capacity in the field of digital health.
Which innovations would you highlight as examples of successful implementation in Serbia and Montenegro?
We are particularly proud to have supported the introduction of the national screening programme for spinal muscular atrophy (SMA) – a programme that enables early detection in newborns and timely treatment. This represents a historic breakthrough, as a child treated within the first few weeks of life can achieve almost normal development.
In the field of cardiovascular health, we signed the Memorandum of Understanding with the BIO4 Campus, which lays the groundwork for the development of biomedicine in Serbia. Our role in such projects is not only to provide therapies, but also to share knowledge, technology and experience, with a shared objective – a healthier population in the long term.
In the field of oncology, we are developing digital platforms for collecting and analyzing real-world health data, which help physicians to select the optimal therapy and monitor treatment outcomes.
Through the combination of innovative therapies, genetics and digital technologies, our aim is to support the healthcare system in shifting from a reactive to a proactive approach – one in which disease is identified and prevented rather than treated only once it has developed.
How difficult is it to ensure timely access to innovative therapies for patients in Serbia?
Ensuring access to innovative therapies in Serbia remains a considerable challenge. The processes from a medicine’s approval to its full availability often take time – involving administrative procedures, reimbursement mechanisms, and alignment with budgetary frameworks. However, it is important to note that progress has been made in recent years: an increasing number of innovative medicines have been included on the national reimbursement list, and the dialogue between companies, institutions and regulatory bodies has become more constructive.
Still, we recognize that there is room for further improvement. Our goal is to contribute to the development of predictable and sustainable mechanisms that enable patients to access therapies more quickly, while respecting budgetary constraints and responsible planning. I believe that, through joint effort – from the state, the healthcare system and industry – we can build a system in which patients do not have to wait too long for innovation, but receive treatment at the moment when it matters most.
In addition to medicine, Novartis is also known for its commitment to social responsibility. How do you contribute to the community?
Social responsibility is not an addition to our work – it is an integral part of it. In Serbia and Montenegro, we run a number of projects focused on education, prevention and early disease detection, as well as mental health and patient support.
Our cooperation with patient organizations in areas such as breast cancer, multiple sclerosis, psoriasis, melanoma and cardiovascular diseases among others has helped to improve understanding of these conditions and to raise public awareness.
We place particular emphasis on supporting young healthcare professionals, because investment in knowledge is the most meaningful investment in the future.
As the leader of one of the most innovative companies in the world, what would you say to young people considering a career in the pharmaceutical industry?
TRUST IS NOT DECLARED; IT IS BUILT THROUGH CONSISTENCY, TRANSPARENCY AND SHARED GOALS
The pharmaceutical industry is a fusion of science, technology and empathy. It is a field in which work may be indirect, but it has a profound impact on people’s health and quality of life. My message to young people is to remain curious and open-minded, to learn across disciplines, and not to fear change. Innovation does not begin in the laboratory – it begins with people who believe they can make a difference.
On the sidelines of the 80th session of the United Nations General Assembly in New York, a high-level informal event dedicated to the global fight to support children suffering from cancer and other severe illnesses was held at the end of September. Hosted by the Republic of Uzbekistan in cooperation with the World Health Organization, the gathering brought together state representatives, international organisations and public health experts. Speaking on behalf of Serbia, First Lady Tamara Vučić delivered a powerful message about urgency, responsibility and the profound moral duty owed to the world’s most vulnerable children.
“Helping children suffering from cancer and other severe diseases is an issue that surpasses all challenges and rises above all politics in its importance and significance,”
Vučić stated, adding that “it is my human duty which deeply inspires me to speak about our shared human responsibility to, at the very core, be compassionate towards those who need us the most.”
She emphasised that, in dealing with the gravest illnesses, time is a decisive factor. “In cases of such diseases, time is limited and the whole society must take concrete action to help children truly,” she said.
Turning to prevention, the First Lady highlighted the importance of education and early diagnosis.
“Prevention is, of course, the goal. And that is why I would like to share
an important campaign that is being implemented in Serbia on the human papillomavirus, HPV, which in 99 per cent of cases leads to cervical cancer. This campaign is being successfully carried out in Serbia, and since 2022, the HPV vaccine has been available in primary healthcare centres. The second line of defence, so to speak, is early diagnosis as a key factor in improving survival rates. Here, the role of every parent is crucial, as well as the role of medical professionals who are sufficiently trained to recognise, refer and advise.”
She also underlined Serbia’s progress in providing innovative therapies for rare diseases. “Perhaps the most sensitive aspect, in both human and humanitarian terms, is reducing the suffering of children through access to innovative and state-of-the-art medicines and therapies,” Vučić said. “Serbia has, for example, managed to secure for its citizens the most expensive medicine in the world –Zolgensma – used to treat the rare disease spinal muscular atrophy. This medicine costs 2.5 million euros per patient. We are also among the first three countries in Europe to provide a new gene therapy for children
TAMARA VUČIĆ
LET US STAND BY THE CHILDREN IN OUR THOUGHTS… AND IN OUR ACTIONS, EVERY DAY
suffering from epidermolysis bullosa, another very rare disease known as the ‘butterfly children’ condition. And this therapy, again, is extremely costly.”
In the closing part of her address, the First Lady called for a united global approach, stressing that no country, regardless of its economic strength, can shoulder this burden alone. “We must unite around a goal that requires unconditional global solidarity, partnership and cooperation. Let us all work together to encourage major pharmaceutical companies to show their humanity and social responsibility. Let us stand by the children in our thoughts, in our good wishes and intentions... in our actions, every day, and spread the idea of kindness and compassion in our surroundings. Our small efforts can change the world.”
With this speech, Serbia once again positioned itself as a country that, despite its limitations, strives to provide not only treatment for the most vulnerable but also hope.
FIRST LADY OF THE REPUBLIC OF SERBIA
Tamara Vučić, a diplomat by training and adviser at the Ministry of Foreign Affairs of Serbia, has focused much of her public engagement on health diplomacy, child protection, and rare diseases.
As First Lady, she actively supports initiatives aimed at improving access to innovative therapies and strengthening international cooperation in paediatric healthcare.
Her recent activities include participation at high-level UN events dedicated to children suffering from cancer and rare diseases, where she advocates global solidarity and fair access to life-saving treatments. She promotes HPV vaccination in Serbia, emphasising the importance of prevention and early diagnosis, and supports programmes assisting children with the rare “butter-
fly children” condition (epidermolysis bullosa).
Through her humanitarian and diplomatic work, she highlights Serbia’s efforts to secure cutting-edge therapies — including some of the world’s most advanced and expensive treatments — and consistently calls for stronger partnerships between governments, medical institutions and the international community.
Photo: Boško Karanović
BELARUS OPENS ITS DOORS TO SERBIAN PATIENTS FOR LIFE-SAVING ORGAN TRANSPLANTS
Serbia Secures Access to Organ Transplants in Belarus Through Newly Signed Agreement
The Minister of Health in the Government of the Republic of Serbia, Dr Zlatibor Lončar, paid an official working visit to Belarus at the invitation of his counterpart, the Minister of Health of the Republic of Belarus, Aleksandr Khodzhayev.
During an open and constructive discussion with Minister Khodzhayev and his associates, Minister Lončar had the opportunity to learn about the structure of the Belarusian healthcare system, as well as its plans and priorities for the period ahead. Particular attention was devoted to potential cooperation between the two countries in the field of organ transplantation, an area in which Belarus has achieved remarkable results. At the same time, Serbia, despite a significant increase in the number of donors this year, still has a waiting list. In this context, it was agreed that Serbian citizens would be able to undergo organ transplants in Belarus at the expense of the Serbian state, and that expert teams from both sides would be formed in the near future to work closely together to ensure that this cooperation becomes as effective and successful as possible.
The legal and regulatory framework for this type of cooperation was secured through a Memorandum of Understanding, which the two ministers signed in Minsk.
The hosts also familiarised Minister Lončar with the work, capacity and operating model of the prestigious state institution, the “Minsk Scientific and Practical Centre for Surgery, Transplantology and Haematology”, where the largest number of transplants in Belarus is performed and where Serbian citizens will be able to receive such procedures.
THE AGREEMENT MARKS A MAJOR STEP TOWARD REDUCING SERBIA’S WAITING LIST FOR CRITICAL ORGAN TRANSPLANTS
During his one-day visit to the Belarusian capital, Minister Lončar also had the exceptional opportunity to meet His Eminence Metropolitan Veniamin of Minsk and Zaslavl, Patriarchal Exarch of All Belarus, who strongly supports the programme of organ donation and transplantation.
A CLOSER LOOK AT SERBIA’S LEADING
PRIVATE HEALTHCARE
NETWORK
Behind the largest private healthcare network in Serbia stands a system that demonstrates, day after day, why MediGroup has become synonymous with trust, precision, and a new generation of medical standards.
MediGroup exemplifies how true strength in modern private healthcare arises from balancing top-tier medical expertise, organizational precision, and full accessibility for every patient. As a system that has strategically expanded its network and continuously set new benchmarks in private healthcare, MediGroup today integrates 17 health centers and polyclinics, 3 special hospitals, a General Hospital, 4 diagnostic centers, and a fully connected network of laboratories, forming a unified ecosystem across the entire country.
DIGITALLY CONNECTED, HUMAN-CENTERED
MediGroup is an integrated healthcare system that manages thousands of medical procedures, consultations, and analyses every single day with the precision expected from a market leader. Every stage of the patient journey – from scheduling to treatment completion, is designed to ensure maximum efficiency, safety, and continuity of care.
With a network that links thousands of specialists, appointments, and diagnostic processes daily, MediGroup has an operational model that manages the most valuable resources in modern medicine: patient time, diagnostic accuracy, and speed of response.
“When someone chooses MediGroup year after year, it means they recognize a system that operates seamlessly – from organization to the way we approach each patient. Our goal is for every visit to be an experience of safety and trust,” says Gorana Miletić, Health Center Manager.
MediGroup centralna laboratorija
MediGroup General Hospital
Photo: MediGroup
Prof. Dr Đorđije Šaranović, specialist in radiology and subspecialist in interventional radiology, MediGroup
Dedicated teams enable fast results and simple scheduling, while enhancing patient experience through monitoring their needs daily. When needed, a patient will have a personal navigator responsible for ensuring that every step is clear and fully adapted to their needs.
A HOSPITAL PERFORMING 6,000 SURGERIES ANNUALLY
More than 120,000 patients pass through the MediGroup General Hospital each year, where over 6,000 surgeries and more than 175,000 medical procedures are performed.
“Behind these numbers is a team of top specialists covering nearly all surgical disciplines — general, digestive, neurosurgery, gynecology, obstetrics, spinal, urology, and orthopedics. Our focus is simple: outstanding medical qualityandpatientsatisfaction”emphasizesProfessorDrSlavkoMatić, Director of MediGroup General Hospital.
The hospital is organized to respond at any moment – 24 hours a day, 365 days a year. It applies the highest safety standards and operates with equipment that ranks among the most advanced in the region: 3T and 1.5T MRI scanners, multislice CT units, angiography suites, next-generation laparoscopic systems, and fully digital operating theaters.
“In our work, everything is measured by precision – but what patients remember most is care. Whether they come for a routine procedure or a complex surgery, we want them to feel safe, supported, and treated with humanity,”addsProfessorMatić.
THE
HEART OF THE SYSTEM IN A TEST TUBE: A LABORATORY THAT PERFORMS 4.5 MILLION ANALYSES ANNUALLY
With more than 4.5 million laboratory tests performed each year across 80+ locations, MediGroup laboratories form the diagnostic backbone of the entire system.
“Our laboratories have a team of more than 50 specialists – physicians, biochemists, and molecular biologists, who personally stand behind every result.Thatistheguaranteeofreliabilityandqualityourpatientscount on,”saysVesnaKovačević-Jovanović,PhD,HeadofMediGroupCentral Laboratory.
The Central Laboratory operates as a precisely coordinated unit: from sample registration to the issuance of results, each stage undergoes multiple layers of control. Equipped with next-generation analyzers, the laboratory
Prof. Dr Slavko Matić, specialist in general surgery and Director of MediGroup General Hospital
performs more than 1,500 different tests, including the most advanced in genetics and molecular diagnostics.
“Trust is not measured by numbers, but by every accurate, timely, and clearly explained result. Patients may not see everything happening behind the scenes, but they absolutely feel the trust we build,” adds Dr Kovačević-Jovanović.
WHEN DIAGNOSTICS BECOMES A SYNONYM FOR ACCURACY
MediGroup diagnostic centers perform around 80,000 imaging procedures annually for more than 50,000 patients. Accuracy, expertise, and world-class technology have positioned the system as the most reliable private diagnostic partner in the country.
New-generation devices - 3T MRI scanners, low-dose CT units, and AIenhanced ultrasound systems enable accuracy comparable to leading global clinics. If there is even the slightest uncertainty about a result, the scan is repeated with no additional cost to the patient.
“That is how we build trust. When a patient knows their diagnostics are precise, it becomes the first step toward successful treatment,” adds Professor Šaranović.
MEDIGROUP: COMPREHENSIVE SYSTEM AND A TRUSTED CHOICE
MediGroup operates as a coordinated healthcare system in which clinical expertise, modern diagnostics, and organized workflows are a priority. The emphasis is on consistency, clear procedures, and protecting patients’ time and safety. Ongoing investment in staff development, technology, and integrated pathways supports stable service delivery across locations. This structure enables timely diagnostics, clearer clinical decisions, and smoother handovers between levels of care.
For patients, the result is a predictable process – from first contact to treatment completion. Within this framework, MediGroup continues to refine access, transparency, and day-to-day organization in line with current standards and real patient needs.
Sixty Years of the Present
A contemporary museum must remain open, accessible and in constant conversation with the society that surrounds it
MARIJANA KOLARIĆ Director of the Museum of Contemporary Art
Marijana Kolarić, Director of the Museum of Contemporary Art in Belgrade, leads the institution as it marks sixty years of looking, questioning and re-imagining the world through art. Our conversation unfolds in the spirit of that journey — about how a museum stays alive, how it changes with its time, and how it keeps opening new spaces for meaning, encounter and wonder.
How do you perceive the evolution of the museum over the past six decades, and which key milestones do you consider the most significant for the museum’s current position?
The Museum of Contemporary Art in Belgrade, from its very founding in 1965, established the foundations of a modern museological approach in the region. The founders’ vision was to create an institution that not only preserves but also actively reflects on contemporary art as a social phenomenon. Over the course of six decades, the museum has undergone various phases – from forming one of the most significant institutions and art collections in the Yugoslav space, through a period of closure due to reconstruction, to its reopening in 2017, which marked a new beginning for the museum.
In my opinion, the greatest challenge is for the museum to remain relevant in the face of political, social, and technological changes. Today, as an institution with a strong international reputation, the Museum of Contemporary Art is an open, dynamic space of dialogue, experimentation and critical reflection on the art of our time, and this is what we continue to strive for in the future.
With the anniversary comes a new presentation of the collection –what strategic changes in the way artistic heritage is presented do you plan during the celebration and afterwards?
Sixty years of existence is an opportunity to observe continuity, but also to reconsider the way we interpret our artistic and cultural heritage.
With the exhibition TurningPointsTowards Modernity:ArtofSociety1900–1945, we have initiated a multi-year cycle in which the museum’s rich collection will be presented in three chronologically connected units – from the birth of modernism to art today. After the first display dedicated to the first half of the twentieth century, the upcoming exhibition will focus on the period between 1945 and 2000, followed by a third one centred on art after 2000.
We do not aim for a linear narrative of artistic styles, but rather highlight a network of meanings within diverse expressions and the social circumstances that shaped them. In this diversity, we recognise and present the culture of a region and an era, offering visitors multiple layers of interpretation – visual, educational, emotional and analytical. After the anniversary, the exhibition cycle will continue, while part of the museum will remain dedicated to periodic exhibitions and retrospectives of important national and international artists, ensuring that the Museum remains continuously “alive” and accessible to different generations of audiences.
ARTISTIC HERITAGE IS NOT AN ARCHIVE OF THE PAST, BUT A LIVING BODY THAT CONTINUALLY EVOLVES AND ENGAGES WITH CONTEMPORARY SOCIETY
What are, for you, at this moment, the greatest challenges in managing a collection comprising around 9,000 works by domestic and international artists?
Managing a collection that encompasses the art history of the region, of the former Yugoslav cultural space, from modernism to contemporary practices, requires continuous care both for the physical preservation and for the interpretative context of each individual work. Our museum today preserves around 9,000 works by domestic and international artists, which is truly an immense wealth, but also a responsibility. The collection is constantly developing and growing
through new acquisitions and donations, and we have now reached a point where we are running out of space – both exhibition space and storage in our depots, which is one of our greatest challenges.
We are also working intensively on digitalisation to make the collection accessible to a wider public as well as to experts, especially those who are unable to visit the museum in person.
A significant part of our work also involves conservation and the conditions in which the works are kept, particularly when it comes to contemporary materials and media. At the heart of everything is the idea that we should not treat our rich collection as an archive of the past, but as a living body that is constantly evolving and engages with contemporary society.
How does a museum institution celebrating its 60th anniversary integrate digital and interactive formats for younger audiences, and how do you plan to develop these formats further?
Digital transformation is no longer an option, but a necessity. In the past four years, we have introduced new forms of communication with the public – from interactive guides and virtual tours to programmes and exhibitions that combine art and technology. Younger audiences expect immediacy, so we have aimed to use digital content not merely as a source of information, but as a tool for creative participation.
The next step is the development of a platform that enables deeper interaction: a digital archive, specifically an electronic database of the collection that is open and accessible to the public, as well as educational programmes through VR experiences and collaborations with the startup and IT community. Our goal is for the museum to become a laboratory of ideas, where art, technology and education function together.
Given the rise of cultural tourism and the changing habits of audiences, in what way do you adapt museum programmes and exhibitions to remain relevant in the region?
A contemporary museum must understand its audiences – both local and international – and today they move, travel and compare experiences. For this reason, we are actively developing regional and European collaborations with museums in Ljubljana, Zagreb, Skopje, Podgorica, Cetinje and Banja Luka, as well as with the wider European space, such as recent exhibitions in Graz and at the Museum of Contemporary Art in Lyon. In this way, we build bridges between artists and audiences, encourage cultural dialogue and increase the visibility of our artists and collection worldwide. Additionally, membership in international networks further enhances the museum’s position as a relevant cultural destination.
We devote special attention to the visitor experience, because museums today are more than ever becoming spaces of experience, not only exhibitions. Audiences are drawn to artists whose work has a recognisable voice. Whether these are legendary, old masters who form part of the collective memory, or contemporary artists whose voice is globally recognised because they address global issues, they have the power to connect people around the world and generate a large international audience. In this regard, the
DIGITAL TRANSFORMATION IS NO LONGER AN OPTION, BUT A NECESSITY
exhibitions of Marina Abramović, Erwin Wurm, Michelangelo Pistoletto and David Hockney attracted a vast domestic and international public, and our museum was not only an essential place to visit but also contributed to strengthening the cultural identity of Belgrade and its positioning as a centre of contemporary art in the region.
Looking ahead, what visions and plans do you have for the next ten years – where would you like to see the museum, and which goals do you consider priorities in further development?
I want the Museum of Contemporary Art in the coming decade to become an even stronger centre of contemporary art – a place of dialogue, research and education, but also a space where public knowledge and art intertwine. Our priority will be to further open the museum to the public through new forms of exhibitions, digital platforms, and collaborations with leading artists from around the world.
We plan to continue the digitalisation process and improve the conditions for preserving artworks, as well as expand our spatial capacities, since the growth of the collection and public interest exceeds the framework of the period in which the museum was founded. Our vision is a museum that preserves and nurtures cultural heritage, while also encouraging new artistic production and inspiring future generations.
As a woman leading one of the most significant cultural institutions in the region, what is your perspective on the role of women in contemporary cultural management?
I believe that the cultural sector has long been a space where women achieve significant results; yet, it remains essential that their voices are heard at a strategic level. The role of women in culture is not only a question of equality, but also of quality – because diversity of approach brings new perspectives.
Personally, I believe in a leadership model that encourages collaboration, the exchange of ideas and the building of trust. This is the way we build teams in the museum, and this is the way I strive to lead the institution – through dialogue, empathy, consensus, and a shared vision. Only in this way can we create a sustainable and creative cultural scene.
How would you explain the closeness between the idea of female leadership and soft power?
The female leadership model is inherently linked to the concept of soft power – a form of strength that does not impose, but inspires, builds trust and connects people through values and ideas. While traditional models of power often rely on authority and structure, the female approach is more communicative, inclusive and oriented towards shared goals.
In culture and the arts, this is evident in the ability of women leaders to build bridges between institutions, artists, audiences, and society as a whole. Soft power in this context becomes a form of cultural diplomacy: it is not measured by dominance, but by the capacity to influence through empathy, trust and the creation of spaces for dialogue.
When women lead cultural institutions, they often bring precisely this type of “soft” strength –the strength of collaboration, understanding and long-term vision. In this sense, soft power and female leadership are not only closely related concepts, but part of the same principle in which power is not demonstrated, but shared, and through sharing, paradoxically, it is multiplied and strengthened.
Driving Sustainability, Responsibility, and the Net Zero Transition in Serbia
In an era where sustainability is no longer optional but essential, Pro c redit bank stands out as a pioneer in integrating environmental, social, and governance (esG) principles into its core business strategy. With over two decades of presence in serbia, the bank has consistently demonstrated that financial success can and should go hand in hand with care for the planet and society.
MARINA MIJIĆ Head of Sustainability Department
ProCredit Bank’s sustainability journey began long before ESG became a global buzzword. Since 2011, the bank has implemented a comprehensive Environmental Management System (EMS), and in 2016 it became the first financial institution in Serbia to be certified under the ISO 14001:2015 standard for environmental management. This certification reflects the bank’s systematic approach to reducing resource consumption, managing waste, and monitoring greenhouse gas emissions.
The bank’s sustainability strategy is built on three pillars:
• Internal environmental responsibility: Through digitalization, low- emission vehicle fleets, and solar energy investments, the bank has significantly reduced its own direct carbon footprint.
• Responsible financing: ProCredit applies strict environmental and social risk assessments in its lending processes, refusing to finance businesses that significantly harm the environment or society.
• Green portfolio development: Investments in energy efficiency, renewable energy and environmentaly friendly measures. ProCredit bank aims to have, through investments of its clients, indirect positive impact on the environment.
NET ZERO COMMITMENT AND THE NET ZERO CALCULATOR
One of the most innovative tools introduced by ProCredit Bank is its Net Zero Calculator, designed specifically for SMEs. This free, user- friendly tool enables businesses to measure their carbon footprint by entering data on electricity and fuel consumption, transport, and raw materials. The results provide a sector-by-sector breakdown of emissions, helping companies identify areas for improvement and cost savings.
The Calculator is part of a broader Net Zero Guide, which outlines practical steps for businesses to reduce emissions, improve energy efficiency, and align with EU regulations such as CBAM and CSRD. Importantly, no prior expertise is required - making the tool accessible to all businesses, regardless of size or industry.
ProCredit Bank complements this tool with personalized advisory services, guiding clients through the process of setting emission reduction targets, identifying financing options, and implementing sustainable technologies. This hands- on support reflects the bank’s belief that sustainability is a journey best taken together.
WHY SOCIAL RESPONSIBILITY MATTERS
At the heart of ProCredit Bank’s sustainability efforts lies a deep commitment to social responsibility- a principle that goes beyond compliance and philanthropy. For the bank, being socially responsible means actively contributing to the well- being of people, communities and future generations.
CSR at ProCredit Bank is not a side initiative- it is embedded in the bank’s culture. The bank actively supports micro, small, and medium-sized enterprises (MSMEs), which make up 90% of its portfolio, recognizing their role as drivers of economic and social progress. Through personalized advisory services and
SUSTAINABILITY IS A JOURNEY BEST TAKEN TOGETHER
long- term partnerships, the bank empowers clients to grow sustainably.
Social responsibility also extends to employee engagement and community support. ProCredit fosters a workplace culture of environmental awareness, ethical conduct and continuous education.
All new employees undergo a rigorous onboarding programme at the ProCredit Group level. This early exposure ensures that ESG principles are understood not just as policies, but as values that guide everyday decisions. ProCredit Bank’s ESG training is not a one- time event - it’s a continuous, structured process that begins from the moment an employee joins the organization and continues throughout their career.
ProCredit Bank believes that sustainability begins with people. That’s why ESG education is a cornerstone of its internal culture. Employees are not only trained to understand environmental and social risks, but also to actively promote sustainable practices in their daily work. The bank organizes regular workshops and advanced training modules through the ProCredit Academy. These programs cover topics such as climate change, ethical banking and responsible financing. By investing in continuous learning, ProCredit ensures that every team member becomes a proactive contributor to the bank’s sustainability mission.
Social responsibility is not just a moral obligation - it is a strategic imperative. In a world facing climate change, inequality and rapid technological shifts, businesses must act as responsible citizens. ProCredit Bank embraces this role, proving that banking can be a force for good.
GOVERNANCE: THE FOUNDATION OF SUSTAINABLE BANKING
At ProCredit Bank Serbia, governance is not just a structural necessity - it is the backbone of the bank’s sustainability strategy. The “G” in ESG (Environmental, Social, Governance) reflects how the bank is organized, how decisions are made and how ethical standards are upheld across all operations.
ProCredit Bank maintains a clearly defined governance structure, with explicitly assigned responsibilities and accountabilities. Strategic decisions, including those related to ESG
SOCIAL RESPONSIBILITY IS NOT JUST A MORAL OBLIGATION – IT IS A STRATEGIC IMPERATIVE
objectives, are made by the Executive Board and the Supervisory Board, ensuring alignment with long-term sustainability goals.
A dedicated Sustainability Committee oversees the implementation of ESG policies and monitors progress toward defined targets. This committee plays a key role in integrating sustainability into the bank’s core business strategy.
To ensure a focused and strategic approach to ESG implementation, ProCredit Bank Serbia has established a dedicated Sustainability
Department. This team is responsible for coordinating environmental and social initiatives, monitoring ESG performance and supporting clients in their transition to more sustainable business models. The department works closely with all departments of the bank to integrate sustainability into daily operations, lending practices and long- term planning. Its role is also crucial in aligning the bank’s activities with international standards and regulatory requirements.
ProCredit Bank Serbia publishes regular ESG reports at both the local and group level. These reports track progress on sustainability goals and provide transparency to stakeholders. The bank actively engages with clients, employees, shareholders and the wider community to foster dialogue and collaboration on ESG topics.
LOOKING AHEAD
ProCredit Bank’s sustainability strategy is not static - it evolves with the needs of the market and the community. The bank continues to invest in renewable energy, expand its green financing portfolio and support clients in their decarbonization journeys. Through education, innovation and collaboration, ProCredit is building a resilient, fair and sustainable future for Serbia and beyond.
For businesses ready to take the first step toward sustainability, the Net Zero Calculator and Guide are available on the bank’s website. With ProCredit Bank as a partner, the path to a greener future is not only achievable - it’s strategic, cost-effective and impactful.
In the social sphere, the bank remains committed to creating long- term value for people and communities. It actively supports the development of small and medium-sized enterprises, recognizing their role in driving inclusive economic growth. ProCredit also promotes financial inclusion by ensuring access to fair and transparent banking services.
These goals reflect ProCredit Bank’s belief that sustainability is not only about reducing emissions - it’s about creating lasting, positive change for people and society.
The Town That Raised Me Twice
rovinj’s People, Places, and Past - And the Way They c hanged me
Ever since I was a child, living in the post-Yugoslav era, I have always been captivated by nostalgic stories about Rovinj and its unique seaside, which is unmatched by any other. Tasty truffles, quality wine, the crystal-clear sea, and the warm hospitality of its residents were the usual impressions I would hear about when older folks reminisced about their trips to the „Little Venice of Istra“.
These stories were, without a doubt, accurate and truthful. Rovinj truly is, and always will remain, a work of art in its own right. Although for me, this was never the first thing that came to mind when someone mentioned Rovinj. My association with Rovinj was always, before anything else, my „nonna“, my dear grandmother, who taught me all about my Italian and Croatian heritage and the history that tied my family to this little piece of paradise.
After many years, I finally had the chance to come back to Rovinj and witness it through a completely different „set of eyes“ than I used to
ROVINJ ISN’T JUST A POSTCARD-PERFECT TOWN, BUT A TAPESTRY OF CULTURES, MEMORIES, AND QUIET REVOLUTIONS
have when I was just a child running through the narrow streets of the old city, hoping I would catch those chubby cats that were regularly feasting on leftovers of quality fish.
Now I had the opportunity to witness this city for what it truly is: a city full of hidden history that speaks volumes about its people and the Croatian and Italian influences that shaped this area into what it is today.
ROVINJ: THE ADRIATIC’S MOST CHARMING IDENTITY CRISIS
My first goal upon arriving in Rovinj was to learn as much as I could about it. Although I’m not in my “student days” anymore, I still enjoy searching for as many free activities as I can find whenever I travel. Lucky for me, the “Augustus Walks” tour appeared while I was searching the web, offering a free, tips-based walk through the city with a very knowledgeable guide, Dalen Odobašić, a history teacher from Pula, who took us through a “crash course” on Rovinj and its history.
I CAME BACK TO ROVINJ WITH A COMPLETELY DIFFERENT SET OF EYES THAN THE CHILD WHO ONCE RAN THROUGH ITS NARROW STREETS
I have always wondered how my grandmother’s mother ended up with an Italian husband, taking his last name, “Berlenghi,” and allowing me, generations later, the privilege of boasting about my Italian heritage to all my friends and peers.
As Dalen explained to us, Rovinj’s deep-rooted connection to Italy stems from centuries of Venetian rule, which shaped its architecture, urban design, and cultural identity. Later, under Italian governance from 1918 to 1947, Italian language and customs became even more entrenched, leaving a lasting legacy. Today, Rovinj is officially bilingual, with Italian widely used in public life, making it especially welcoming to Italian visitors. Its Venetianstyle buildings and Italian-influenced cuisine evoke a distinctly Mediterranean atmosphere. After our history-rich tour through the city, our tour guide even took the time to provide us with a list of budget-friendly recommendations for places and activities in Rovinj that will give you the full experience of visiting this town, without completely depleting your budget before your vacation ends. Rovinj is usually known to be more on the expensive side, but thanks to Dalen, we managed to stray from tourist traps without missing out on anything. Therefore, I cannot recommend this tour enough if you find yourself visiting this wonderful city.
At the very end of the tour, at the Church of Saint Benedict, another „nonna“, with the similar hospitality that I knew my grandmother for, offered us ice-cold water to help us come back to our senses after our walk on a hot, sunny day. Grazie, nonna, sei una santa.
PADDLE FIRST, ASK DIRECTIONS LATER
The beauties of Rovinj don’t end at its coast, because right across it are the Islands known as the Crveni otok (and Sveti Andrija), Sveti Ivan, and the Sveta Katarina island. On one hand, you can always visit them with tourist boats situated at the main port of Rovinj, but where’s the fun in that?
If you’re feeling a bit more adventurous and you have the strength to paddle, you can visit the Crveni Otok and Sveti Ivan island with nothing more than a kayak. As our group gathered with tourists from Germany, Belgium, and
Serbia (and for the first time, Serbians were not the palest people in the group), we put on our sunscreen and set out into the open seas with our trusty guide, Davor, from @konankayaktours on Instagram.
At first, it may seem scary to imagine yourself on the open sea with just a kayak, but once your group paddles away from the coast, you start to feel the freedom of the ocean welcoming you into its arms. If you’re lucky, you might even get the chance to see dolphins swimming right by your side.
For our first destination, we reached Sveti Ivan. This is the longest part of the route. Turning around and seeing how far you came with nothing but your trusty kayak is a rewarding feeling. However, even more rewarding than that is snorkelling and swimming along this deserted island with little to no tourists to get in your way, leaving you to enjoy the peace that you can’t find on the more crowded coast of Rovinj.
After a swim to refresh ourselves, we took a walk around the island, where we saw the very Church of Saint Ivan that is now abandoned. In the Middle Ages, the Eremite of Saint Geronimo of Fiesole lived there and they built themself a church and a monastery. In 1668, the Pope abolished the order, and they left the island.
The island has many magnificent and tall cliffs from which you can dive into the sea, an opportunity I couldn’t pass up on. Still, I recommend sticking to the shorter jumps if you’re not familiar with the proper diving techniques. It’s safe to say that the adrenaline of taking a „leap of faith“ into the water from more than 5 meters in the air was a feeling I’ll always remember. My partner, on the other hand, decided to stick with snorkelling and enjoying her well-deserved cigarette next to the sea.
For our final destination, we visited the Crveni Otok, a more „commercial“ island, which has a wonderful beach, walking routes
THE SEA INVITES YOU TO PADDLE PAST THE OBVIOUS, TOWARD THE PLACES WHERE MEMORY AND DISCOVERY MEET
you can take, and beach bars at which you can refresh yourselves and prepare for the return to the coast of Rovinj. Thanks to this adventure, we returned with a nice tan, ready to share our unique experience with friends, families, and of course, our envious followers on social media. If you have the stamina, I highly recommend taking this tour; if not, you can always rent a kayak for yourself and enjoy a calm ride along the coastline.
WORLD TRAVELLER, LOCAL DRINKER - PEOPLE WATCHING WITH A GEMIŠT BY MY SIDE
The nightlife in Rovinj isn’t quite the same compared to what we’re used to in Belgrade. Instead of clubs and such, you may find restaurants, cafes, bars, and live music livening up the streets of this town. One thing that you may notice right away is that the locals stick
XEROX OF A XEROX
to the classics when going out for a drink. Spritzes, Croatian beers, and wines are the most often „weapons of choice“ for a night out.
Whenever I travel, I try to find places that offer a more authentic experience, one that truly captures the spirit of the city I’m visiting. After many nights in the old city of Rovinj, I can without a doubt say that the Batel Bar offers exactly this.
The outdoor tables provide a perfect place to people-watch while enjoying a reasonably priced drink. Chances are, you’ll find yourself making new friendships here, especially with the very friendly service and staff that are extremely quick on their feet.
MY ROVINJ: BETWEEN MEMORY AND DISCOVERY
Rovinj isn’t just a postcard-perfect town, but rather a tapestry of cultures, memories, and quiet revolutions. For me, it’s a place where history isn’t confined to museums or monuments, but lives in the hospitality of its people, the colourful and creative architecture of its old town, and the sea that invites you to paddle past the obvious. Whether you come for the truffles, the sunsets, or the thrill of diving off ancient cliffs, Rovinj will meet you halfway, with stories you didn’t expect and a version of yourself you might not have met yet.
The main attraction in Rovinj is the Church of Saint Euphemia. It was built in the 18th century, and its bell tower was modelled after the famous campanile of St. Mark’s Basilica in Venice. That’s the first “xerox”, Rovinj borrowing Venice’s iconic design. But here’s the twist: after the original St. Mark’s campanile collapsed in 1902, Venice rebuilt it “as it was, where it was.” During this reconstruction, architects referenced similar towers inspired by the original, including Rovinj’s Saint Euphemia tower, which had preserved many of the original proportions and stylistic elements. So in a way, Venice borrowed back from its architectural offspring, making Rovinj’s tower a “xerox of a xerox.”
THE WORLD ATHLETICS CHAMPIONSHIPS
A Short History of Big Strides
Every two years, the World Athletics Championships remind us that track and field is not merely about seconds and centimetres, but about human ambition dressed in spikes and sweat. Born in 1983 in Helsinki—almost as a side project to the Olympic Games—the Championships quickly became the global parliament of athletics. Suddenly, one no longer had to wait four years for the greatest show on earth; every other summer, the fast, the strong, and the enduring would gather to chase immortality.
It is easy to forget that the International Association of Athletics Federations (IAAF, now World Athletics) initially resisted the idea. Why bother with a separate championship when the Olympics already crowned the fastest man and woman on the planet? Every continent had its championships too, but there was no World Championship, unlike other sports like football, basketball, or volleyball. Yet the Cold War era produced rivalries too grand to be contained in a single fortnight every four years. Thus, the inaugural edition in Finland set the tone: Carl Lewis flying like an American Apollo, and Jarmila Kratochvílová rewriting the record books in the 800m—a record that still stands, a relic of both genius and suspicion.
The Championships are also a graveyard of countries that no longer exist. The mighty Soviet Union (USSR) once churned out champions with metronomic precision, only to scatter its talent across a dozen new flags by the mid-1990s. The German Democratic Republic (East Germany, famously known as the “DDR” in now-cultish blue shirts) once terrified its rivals with a conveyor belt of sprinters and throwers, leaving behind a medal count almost as controversial as it was impressive. Even the old SFR Yugoslavia had its moments on the track, before the Balkan mosaic broke into smaller, yet still ambitious, nations. Reading old medal tables feels like leafing through a political atlas of a vanished world. During the apartheid era, South Africa was expelled from the Games, but the debate over participation carried over into the Worlds as well. The early editions often acted as an arena for athletes who were barred, boycotted, or otherwise excluded from the five rings. In the complex geopolitics of sport, the World Championships provided space—if not always comfort—to those left out of the supposed universality of the Olympics.
Beyond geopolitics, the Championships have thrived on quirks and oddities. In the 1993 men’s marathon ended with a comic-tragic
twist: the leader, Kenyan Richard Chelimo, was misdirected by officials and lost his chance at gold. Osaka 2007 nearly drowned its athletes in humidity, with competitors collapsing not just from exertion but from the sauna-like atmosphere. And who could forget Seville 1999, when a stray cat casually invaded the track during a 100m heat, perhaps inspired by sprinting glory? The event also serves as a reminder of human limitations. Take Mike Powell’s long jump in Tokyo 1991—8.95m, a mark that still refuses to be broken more than three decades later. Or the drama of false starts, when a twitch of a finger can erase years of training.
This September’s edition in Tokyo (for the second time, following the legendary 1991 tournament that gathered the best nations, including the USSR, SFRY, and GDR) will feature the most athletes ever – 2002, just one more than in Budapest 2023 (2001 athletes). Once again, the competition is incomplete – Russian and Belarusian athletes are banned. This has made the USA the sole leader of the all-time medal table, with Kenya now in second place. It is expected that Jamaica and Germany will surpass Russia after Tokyo 2025. Although GDR participated only three times (out of 21 championships), their medal score is such that they are still 11th in overall medal count!
Innovation Only Matters When It Brings Real Change
New technologies only have value when they improve how we live, work and connect.
JUDIT ALBERS CEO of A1 Srbija
As A1 Serbia enters a new phase of growth, Judit Albers reflects on purposeful innovation, customer experience and the role of leadership in a changing digital landscape.
After A1 Serbia marked 18 years of operating in the country and successfully transformed into a convergent operator, the company continues to bring new value to its users through investments in infrastructure, purpose-driven innovation, responsible business practices and a unique customer experience. We spoke with Judit Albers, General Director of A1 Serbia,
about the company’s strategic priorities, its role as a leader in the technology sector, and the importance of digital responsibility.
How has that transformation affected the customer experience?
The transition to a convergent operator marks a significant milestone in A1 Serbia’s
development – and a clear benefit for our users. We have evolved from being a mobile operator to a provider of comprehensive connectivity through mobile, optical, and television services, as well as tailored solutions for both households and business users.
Our leadership in network quality – confirmed by Ookla® Speedtest®, which has named A1 the fastest mobile network in Serbia for the fifth year in a row – demonstrates the level of commitment that we are now applying to fixed services as well. The standard of excellence that defines our mobile network has become the benchmark for our growing optical infrastructure.
SUSTAINABLE BUSINESS IS NOT A SEPARATE PROJECT – IT IS A MINDSET THAT SHAPES EVERYTHING WE DO
By combining the power of fibre and the potential of the future 5G network, we are not only meeting today’s connectivity needs, but also laying the foundations for the digital experiences of the future. We are a one-stop shop for digital transformation – a reliable partner that offers not only scalable services, but also understanding, support and long-term value designed to follow the growth of businesses step by step.
What does “innovation with purpose” mean to you, and which technologies and services is A1 Serbia currently focusing on? How do they respond to real user needs?
At A1 Serbia, we believe that innovation only has value if it brings real change – if it simplifies everyday life, supports business development, or contributes to societal progress. This is what we call innovation with purpose, and I think this was clearly visible at the Pogon conference in October. In Ložionica, a hub for creative industries and innovation, together with ICT Hub, we brought together over a thousand members of the business community, experts, technology enthusiasts, and all those who want to follow the global pace of development and the application of innovation.
At the centre of our ICT strategy is A1 Digital, the Group’s centre of expertise for cloud, cyber security, IoT and much more – which brings global knowledge and innovation closer to local businesses of all sizes.
While A1 Digital connects us with worldwide experience, our A1 Partnership Programme in Serbia strengthens local innovation. This programme connects us with some of the most creative technological minds in the region. This year, we launched the third thematic call focused on innovation in hospitality – we are looking for B2B and B2B2C solutions that improve guest experience, business efficiency, loyalty and service personalisation. In this way, we are accelerating digital transformation while also supporting the local innovation ecosystem. We also bring innovation with purpose into everyday life. A good example of this is A1
Smart Travel Insurance – a unique service on the market that activates automatically when you cross the border. It best illustrates how we go beyond the traditional telecom industry, using technology to make everyday situations smarter, simpler and more flexible.
As the first woman to lead a telecommunications company in Serbia, how do you inspire change in leadership, particularly in industries traditionally dominated by men?
Leadership in the technology sector has long been viewed as a male domain, but that perception is changing. Throughout my international
INNOVATION ONLY HAS VALUE IF IT BRINGS REAL CHANGE
career, I have seen how diverse teams drive innovation and bring unique perspectives to decision-making. Serbia has made significant progress, and I sincerely hope that my role can serve as an inspiration for other women to pursue leadership positions – not only in telecommunications, but across all industries.
In 2024, A1 Serbia was recognised as the “Most Gender-Sensitive Company”. Today, 64% of our employees are women, and they hold 50% of managerial positions – which is above the European average. It is not only about opening space at the top, but about building a chain of talented and empowered women and diverse professionals who are ready to step into leadership when the moment comes.
How does A1 protect users and promote digital literacy through the #BoljiOnline platform, given the growing digital risks? In an era of increasingly frequent cyber threats, our approach rests on two complementary pillars: prevention through education
and real-time technological protection. The #BoljiOnline platform was launched with the aim of promoting digital literacy, safety and responsible use of technology – particularly among children, parents and teachers. Through practical advice, interactive content and workshops, it helps users understand online risks and build a healthy relationship with the internet. To date, it has been visited by more than 200,000 users, which confirms its importance and impact.
On the technical side, our users can rely on services such as A1 Net Protect, which quietly works in the background to detect and block potential threats before they reach user devices. This year alone, it has prevented more than 316 million attempted attacks on users’ devices. These figures illustrate the scale of the challenge, but also the importance of the proactive protection we provide – without requiring users to take complex actions themselves.
How important are sustainability and investments in green energy, such as solar panels, for A1 Serbia’s long-term strategy? Sustainable business is not a separate project – it is a mindset that shapes everything we do. We are actively investing in improving energy efficiency and expanding the use of renewable energy sources. So far, we have installed 6,470 solar panels at more than 330 of our base station locations, which corresponds to the annual electricity consumption of over 750 households. Additionally, in Kragujevac alone, we have installed 152 panels that produce more than 100,000 kWh of green energy per year.
Beyond energy efficiency, our “Niklo kao ja” project contributes to biodiversity in urban environments by creating green oases across Serbia. To date, 20 urban gardens have been established, connecting people through green initiatives, encouraging environmental protection and improving the quality of life in cities.
At A1, we believe that sustainability is the only right path to long-term development, which is why ESG goals are deeply embedded in every segment of our business.
Farewell to a Voice That Shaped Us
RADOMAN KANJEVAC (1960-2025)
With immeasurable sadness, profound respect and deep gratitude, we bid farewell to our long-standing editor-in- c hief, radoman Kanjevac.
Apoet and long-time editor of the Second Programme of Radio Belgrade, as well as the editor of numerous radio shows, Radoman Kanjevac passed away at the age of 66.
He was born on 17 May 1960, in Stup. He graduated from the Faculty of Political Sciences with a degree in Journalism and Communications. In the early 1980s, he was first the Deputy and later the Editor-inChief of the Student Programme of Radio “Index 202”. He joined Radio Belgrade in 1985, becoming the editor and presenter of the programme “Prodor”, and later of the shows “Nikokaoja” and “Tojesamorokenrol”. On the Second Programme, he also worked as section editor, editor of the Cultural and Arts Department, and Deputy Editor-in-Chief. From 2003 to 2004, he served as Director and Editor-in-Chief of Radio Sajam, and subsequently became the Media Manager of the Belgrade Fair.
During his tenure as Editor-in-Chief of Radio Belgrade 2, from 2015 to 2023, he introduced numerous programmes, new formats and widely recognised initiatives, including “Poetry, Live”, in which, for the past eight years, poets from Serbia, the region and beyond have recited their verses live on air; the “Wall of Fame” of the Second Programme; live
seasons of concerts by young artists, and many others.
Within the wider rock audience, Radoman Kanjevac is known as the author of lyrics for the band “Galija”. In Petar Janjatović’s prestigious anthology of Yugoslav rock poetry, SongsofBrotherhood and Childhood, he is represented with twelve poems. Following his collaboration with Galija, he went on to publish several books of poetry. Works such as WordsforSinging,OpenLetter,LikeaHandAlong the Double Bass Neck, I Don’t Think You Know Who You’re Dealing With, Girl, Tour du monde, I Travel, The Man in the Shadow, The End of Poetry, and others were met with strong acclaim from both readers and critics. His most recent book of essays, The Fog Shop, published by Službeni glasnik, achieved great success this year and was presented across Serbia and the region.
Radoman Kanjevac was the recipient of numerous awards, including the “Dimitrije Davidović” Award of the Journalists’ Association of Serbia for programme innovation, the “Golden Link” Award of the Cultural and Educational Community of Belgrade, the “Radoje Domanović” Award, and the “Golden Nika” Award at the INTERFER International Festival of Reportage and Media, among many others.
Photo:
A Legacy of Healing and Knowledge
PROFESSOR
PAVLE KOVAČEVIĆ (1961-2025)
The French e mbassy and the French Institute of serbia have learned with profound sadness of the passing of Professor and Doctor Pavle Kovačević, an eminent surgeon and a key figure in medical and scientific cooperation between France and Serbia.
Agraduate of the Faculty of Medicine at the University of Novi Sad in 1984, Professor Kovačević specialised in cardiac and vascular surgery in 1998.
A francophone and francophile, he chose France to further his professional training.
As early as 1989, he undertook an internship at the Edouard Herriot Hospital in Lyon. In 1992, as a scholarship holder of the French Government for an eightmonth residency at the Vascular Diseases Clinic of the Pitié-Salpêtrière Hospital, he met Professor Edouard Kieffer, a leading figure in French vascular surgery, with whom he formed close and lasting professional ties. In 1993, he completed a further threemonth placement at the hospital in Lyon.
Through his sustained commitment, an exemplary cooperation developed between the Institute of Cardiovascular Diseases in Sremska Kamenica, where he began working in 1995, and the PitiéSalpêtrière Hospital. This partnership enabled around twenty physicians from his institution to undertake observation and training internships in France, funded by the French Embassy, significantly enhancing their medical expertise.
Attentive to emerging needs and a strong advocate of multidisciplinarity, Professor Kovačević played a major role in the establishment of the Department of Biomedical Engineering at the Faculty of Technical Sciences of the University of Novi Sad, and was a dedicated supporter of less invasive medical practices.
His close ties with the French Embassy were reflected in ongoing cooperation, notably through his regular participation on scholarship selection panels in scientific fields, where he worked to encourage young Serbian researchers to pursue training in France.
In recognition of his commitment and his contribution to strengthening Franco-Serbian relations in health and research, Professor Pavle Kovačević was awarded the rank of Chevalier of the Ordre des Palmes Académiques in 2016.
Since 2019, Professor Kovačević had been practising at the Sidilega Private Hospital in Botswana, where he contributed to the development of cardiovascular surgery.
The French Embassy and the French Institute of Serbia pay tribute to the memory of a man devoted to science and the transmission of knowledge.
Irregular Abstractions
The Permanent mission of serbia to the u nited Nations Hosts e xhibition by Renowned Artist Miljan Suknović
The exhibition “Irregular Abstractions” by Serbian artist Miljan Suknović, who lives and works in the United States, opened at the beginning of November in New York
The event was organised in cooperation with curator and co-host Angelina Jolin and was attended by numerous representatives of the diplomatic corps, the
art community, and the Serbian diaspora in the United States.
Suknović, who has long been an active part of New York’s art scene, presented a series of largescale abstract paintings that reflect his distinctive style, in which architecture, movement, and vibrant colour energy intertwine.
“This exhibition connects my artistic journey from Europe to America, different spaces,
energies, and rhythms that together create one visual language,” the artist said at the opening.
Over the years, Suknović has exhibited in numerous prestigious galleries and institutions across Europe and the United States, including Friedrichs Pontone Gallery in New York, Catherine Ahnell Gallery in SoHo, as well as public art projects in Florence, Bologna, and the World Trade
Centre building in New York. His work has also been featured in an art installation for Air France at JFK Airport.
The exhibition “Irregular Abstractions” represents a significant step in promoting contemporary Serbian art, for which the artist expressed his deep gratitude to the organisers from the Permanent Mission of Serbia to the United Nations.
