Translation COLOR MEDIA EVENTS prepress VLADIMIR DUDAŠ C e n t r o b i r o
Contributors ROBERT ČOBAN NATALI HUSIĆ SARKOZY VIKTOR LAZIĆ BRANKICA JANKOVIĆ
print COLOR PRINT Novi Sad
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COLOR MEDIA EVENTS
Published by: Color Media Events d.o.o. 21000 Novi Sad, Serbia Temerinska 102 VAT: 113769690 Reg. No: 21922978 Belgrade Office: Vlajkovićeva 6 11000 Belgrade, Serbia Phone: + 381 63 432 392
CIP – Katalogizacija u publikaciji Biblioteka Matice Srpske, Novi Sad 33 Diplomacy & Commerce / glavni i odgovorni urednik: Dragan Nikolić, 2016, (mart)-.Novi Sad: Color Media Events, 2016 - , -33cm Mesečno ISSN 2466-3808 = Diplomacy & Commerce COBISS.SR-ID 303269895
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FEATURED INTERVIEW FAITH IN THE HEART AND RESPONSIBILITY IN THE WORLD MUFTI DR MEVLUD EF. DUDIĆ
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POLITICAL INTERVIEW CHAMPIONING DIVERSITY THROUGH EDUCATION AND DIALOGUE ROBERT OTOT Provincial Secretary
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POLITICAL ANALYSIS EUROPE, HERE WE COME! BY MIJAT KONTIĆ
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BUSINESS INTERVIEW BETWEEN TRADE PRESSURES AND INVESTMENT GAPS DR IVAN NIKOLIĆ The Economics Institute
52 MEDIA INTERVIEW INSIDE A NEWSROOM UNDER PRESSURE MILAN SRDIĆ Journalist, RTS
Photo: Simlinger / Shutterstock
54 CULTURAL INTERVIEW WHERE PRAYER MEETS PERFORMANCE ILLÉS HAJNALKA
Subotica Synagogue Foundation
60 TRAVELOGUE THAILAND A JOURNEY WITH A SMILE INTO THE HEART OF YOUR OWN SOUL by
Dragan Nikolić
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AMBASSADOR INTERVIEW ISRAEL AND SERBIA H.E. AVIVIT BAR-ILAN Israeli Ambassador to Serbia
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D&C AWARDS 2025 ALL AWARD WINNERS IN ONE PLACE. READ THE REPORT FROM OUR 9TH ANNIVERSARY CELEBRATION AND THE AWARDS CEREMONY
46 EMPOWERING WOMEN IN LEADERSHIP 48 WOMEN’S VOICE IN DIPLOMACY 50
DRIVING EQUALITY IN BUSINESS
We’re preparing something extraordinary with our upcoming editions on Sweden and Japan. Curious? Get in touch and be part of it.
Pope Francis Dies at 88
A legacy of Humility, reform, and Compassion
Pope Francis, born Jorge Mario Bergoglio, passed away on Easter Monday, April 21, 2025, at 7:35 a.m. in his residence at the Domus Sanctae Marthae in Vatican City. He was 88 years old. The cause of death was a stroke leading to irreversible cardiac arrest, following recent health complications including double pneumonia, hypertension, and Type 2 diabetes. His final public appearance was on Easter Sunday, April 20, 2025, when he delivered the traditional “Urbi et Orbi” blessing from St. Peter’s Square. Despite visible frailty, he expressed gratitude for the opportunity to address the faithful.
In accordance with his wishes, Pope Francis’s body was transferred to St. Peter’s Basilica on April 23, where it lay in state in an open casket, allowing thousands of mourners to pay their respects. His funeral is scheduled for Saturday, April 26, at 10:00 a.m. in St. Peter’s Square, presided over by Cardinal Giovanni Battista Re. Following the funeral, he will be buried in the Basilica of St. Mary
Major, honoring his final wish to be interred modestly in the ground.
Pope Francis’s 12-year papacy was marked by efforts to modernize and reform the Catholic Church, emphasizing social justice, environmental advocacy, and inclusivity. He was the first Jesuit pope, the first from the Americas, and the first non-European pope since the 8th century. His leadership style was characterized by
humility and a focus on the marginalized, often challenging traditional Vatican norms.
Global leaders and religious figures have paid tribute to Pope Francis, highlighting his moral leadership and dedication to peace and justice. His passing marks the end of a significant chapter in the Catholic Church’s history, leaving a legacy that will continue to influence future generations.
WHAT COMES NEXT AFTER THE DEATH OF POPE FRANCIS
The death of Pope Francis marks the beginning of a new chapter in the life of the Roman Catholic Church, as a solemn and ritual-rich process begins to choose his successor. Following the days of mourning and the funeral ceremony scheduled for Saturday, April 26, attention will shift toward the convening of the conclave — the closeddoor gathering of cardinals from around the world who will elect the new pope.
The Dean of the College of Cardinals, currently Cardinal Giovanni Battista Re — who will also preside over the funeral — is responsible for summoning all cardinals under the age of 80. Approximately 120 cardinal electors are expected to take part in the voting, which will be held in the Sistine Chapel. The process can last from a few days to several weeks, depending on the level of consensus among the electors.
In the interim, the Vatican enters a period known as sede vacante (the empty seat), during which all major decisions are put on hold, except for those deemed urgent and necessary. Cardinal Kevin Farrell, currently serving as Camerlengo, oversees the day-to-day operations of the Holy See and the preparations for the conclave.
All eyes will turn to Rome, with every gesture, word, and signal from the cardinals closely watched for clues about the upcoming decision. The new pope will inherit a complex legacy — one that includes ongoing reforms and global challenges to faith and authority. His name, his symbolic first actions, and his tone will all shape the direction of the Church in the years ahead.
President Vučić Receives Letters of Credence from Newly Appointed Ambassadors
On Thursday, 24 April, at the Palace of Serbia, the President of the Republic of Serbia, Aleksandar Vučić, received the letters of credence from the newly appointed ambassadors of the Kingdom of Belgium, Montenegro, the Republic of Slovenia, the Commonwealth of Australia, and the Republic of Korea.
President Vučić extended a warm welcome to the Ambassador of the Kingdom of Belgium, Frederik Develter, noting that Serbia and Belgium are marking 140 years of diplomatic relations this year. He highlighted the importance of maintaining continuous political dialogue and strengthening economic cooperation, particularly in the fields of energy, metal processing, IT, and environmental protection. Vučić expressed satisfaction with the presence of Belgian companies in the Serbian market and thanked Belgium for its support of Serbia’s European integration.
Wishing a successful mandate to the newly appointed Ambassador of Montenegro, Nebojša Đoković, President Vučić emphasised the importance of the close ties between the peoples of Serbia and Montenegro for regional stability. He particularly stressed the need for open dialogue, the enhancement of economic and infrastructure cooperation, and the protection of the rights and identity of Serbs living in Montenegro, conveying that through mutual respect and collaboration, both countries
could contribute to the European future of the Western Balkans.
President Vučić welcomed the Ambassador of the Republic of Slovenia, Slobodan Šešum, expressing satisfaction with the strong economic cooperation and the increasingly open political dialogue between the two countries. The discussion particularly emphasised the need for joint efforts in supporting Serbia’s European integration process, as well as the importance of cooperation in innovation, technology, and sustainable development, with a focus on the challenges of green and digital transitions.
Upon receiving the letters of credence from the Ambassador of Australia, Peter George Tesch, President Vučić highlighted the significance of this year’s milestone – 60 years since the establishment of diplomatic relations between Serbia and Australia. He underlined the important role of the Serbian diaspora in Australia as a bridge between the two countries and expressed hope for further strengthening of political, economic, educational, and cultural ties.
During the ceremony for the Ambassador of the Republic of Korea, Hyong Tae Kim, President Vučić expressed gratitude for Korea’s ongoing development assistance and support, particularly in the area of e-Government. He stressed the importance of deepening political dialogue and economic cooperation, expressing confidence that new investment projects
would further connect Serbia and Korea, strengthening the friendship and partnership between the two nations.
Throughout the ceremony, President Vučić reaffirmed Serbia’s strong commitment to developing bilateral relations with all countries, based on the principles of mutual respect, cooperation, and shared values.
Serbia Pays Tribute to Pope Francis
The Minister of Foreign Affairs of the Republic of Serbia, Marko Đurić, signed the book of condolence at the Apostolic Nunciature in Belgrade following the death of His Holiness Pope Francis. Extending condolences to the Holy See and the grieving faithful, Minister Đurić described Pope Francis as a great spiritual leader and a true champion of Christian solidarity. He noted that Pope Francis’ pontificate was marked by a powerful message of peace, dialogue, and social justice, alongside an unwavering commitment to fighting poverty, marginalisation, and climate change.
In his message, Đurić stated that Pope Francis left an indelible mark on the modern world, not only as a religious leader but also as a moral authority whose words and deeds transcended religious, cultural, and continental boundaries.
“His faith in humanity, his call for fraternity and reconciliation, and his genuine humility earned him love and respect across the globe. His spiritual legacy and universal message of kindness and hope will continue to serve as a beacon in these challenging times,” Đurić wrote.
The Prime Minister of the Republic of Serbia, Professor Dr Đuro Macut, attended the funeral of Pope Francis in the Vatican.
H.E. Slobodan Šešum - Slovenia / President of the Republic of Serbia
H.E. Frederik Develter - Belgium / President of the Republic of Serbia
H.E. Nebojša Đoković - Montenegro / President of the Republic of Serbia
H.E. Hyong Tae Kim - Korea / President of the Republic of Serbia
H.E. Peter George Tesch - Australia / President of the Republic of Serbia
Faith in the Heart and Responsibility in the World
Between past wounds and future hopes, a call for dignity and dialogue
MUFTI DR MEVLUD EF. DUDIĆ
Mufti Dr Mevlud ef. Dudić
In this wide-ranging conversation, Mufti Mevlud Dudić reflects on the experience of growing up as a Muslim in socialist Yugoslavia, the silent strength of Bosniak identity, the challenges of modern-day Sandžak, and the need for unity in the face of internal divisions. He speaks about the future of Bosnia and Herzegovina, the vital role of the diaspora, and why faith, education and dignity must remain central pillars for any society seeking peace and progress.
Primary school in Tutin, secondary school in Priština, university studies in Sarajevo, military service in Mostar... What was it like to be a Muslim
in socialist Yugoslavia? Many say that Muslims/Bosniaks were the least religiously and nationally defined group in the SFRY (compared to Serbs, Croats, Albanians…). Is that true?
Living as a Muslim in socialist Yugoslavia meant carrying one’s faith in the heart while navigating a system that was not favourable to the public expression of religion. The Islamic identity was suppressed, and the national awareness of Bosniaks was still in its early stages.
Yet it was precisely that silence and marginalisation that shaped
within us an inner strength and a sense of responsibility to later defend our faith and identity with conviction.
Claims that Bosniaks were the least nationally and religiously profiled do have a basis – it was the result of decades of institutional pressure, not the absence of inner belonging. Our faith and identity never disappeared – they were simply waiting for the space to express themselves freely.
In 2006, you were appointed Dean of the Faculty of Islamic Studies, and in 2008, Rector of
OUR FAITH AND IDENTITY NEVER DISAPPEARED – THEY WERE SIMPLY WAITING FOR THE SPACE TO EXPRESS THEMSELVES FREELY
the International University in Novi Pazar, a position you held until 2014. From the perspective of someone who has worked in higher education, how do you view the current student protests and faculty blockades?
Student protests, if guided by reason, dialogue, and within the bounds of academic dignity, have their place in a democratic society. They reflect young people’s concern for their education, but also for the broader social landscape.
From the perspective of a former rector and long-time educator, I firmly believe that universities must remain spaces of free thought, but also of responsibility. What concerns me is when students become tools of political calculation. Their energy should be directed towards knowledge, innovation, and positive change.
In the 1990s, Sandžak avoided the bloodshed that befell your fellow countrymen in Bosnia and Herzegovina. Today, interethnic relations between Serbs and Bosniaks in Sandžak appear to be good, while tensions and divisions seem more pronounced among Bosniaks themselves. Sandžak, thanks be to God, made it through the most difficult days of the 1990s without mass casualties, but that in no way means it was spared threats or attempts at destabilisation. As for Bosnia and Herzegovina, what occurred there was a classic case of brutal aggression, strategically orchestrated and with devastating consequences for the Bosniak people. That was not a civil war, as some would like to portray it – it was genocide against the Bosniaks.
Today, interethnic relations in Sandžak appear more stable, which is certainly a positive development. However, the real challenges are internal. Divisions among Bosniaks themselves can be deeply harmful if we lose sight of the common values that unite us. Differences in opinion must not become grounds for division. What we need is more mutual respect, unity, and a shared vision of the common good – only then can we preserve our identity and progress as a people.
You are a member of several international Islamic bodies. Within those institutions, do you discuss the situation of Muslims around the world, terrorism, anti-Islamism, antisemitism, and other trends that have escalated since 7 October 2023?
WE MUST NOT SEE EACH OTHER AS RIVALS IN DIFFERENCE, BUT AS PARTNERS IN A SHARED FUTURE
Absolutely. These bodies are not merely formal gatherings – they are spaces for serious and responsible discussion of the global challenges facing Muslims and the wider world.
Since 7 October, the world has witnessed a new wave of polarisation. In these discussions, I consistently advocate the position that Islam must remain a faith of peace, justice, and dignity.
We unequivocally condemn all forms of terrorism, regardless of who commits them, as well as all forms of Islamophobia, antisemitism, and racism.
The key lies in global responsibility and the consistent upholding of human rights.
What, in your view, is the future of Bosnia and Herzegovina? Bosnia and Herzegovina is the country of all its citizens. It is a
land with a soul, but also with deep wounds that have yet to heal. Its future depends on whether the forces that seek peace, justice and coexistence will prevail, or those that thrive on division.
As a Bosniak, I believe in Bosnia – not only as a country, but as a symbol of a people’s survival under the most difficult conditions.
If the international community plays its role fairly, and if domestic forces can rise above narrow-mindedness, Bosnia can become a model of how a complex society can grow in harmony.
You frequently visit members of the Bosniak diaspora abroad. To what extent do they remain connected to their homeland, and how can they contribute more to the progress of their countries –Serbia, Montenegro, Bosnia and Herzegovina…?
Our diaspora carries Sandžak in their hearts – I see it in every meeting, in every greeting of selam. Most of them did not leave by choice, but out of necessity.
The connection with the homeland remains strong, but it must be transformed into concrete contributions – through investment, education, media advocacy, and cultural engagement.
Our home countries must create an environment in which the diaspora feels welcome and valued – not as an ATM, but as a partner. Connecting the diaspora with institutions at home must become a strategic priority.
As a father of four children –two daughters and two sons –what do you tell them: is there a future in the country where they were born, or would you have no objection if they chose to live “out in the wide world”?
Every child is a gift from God and a sacred trust for a parent. I always tell my children to seek knowledge, to pursue values, to follow truth – wherever that may lead them.
At the same time, I teach them never to forget who they are, where they come from, and to whom they belong.
I would love for their future to be here, where their roots are, where they can contribute to their people and their faith. But if life takes them far away, let it be for a reason, with pride, and with the aim of one day returning as people of benefit – both to themselves and to the community.
Championing Diversity Through Education and Dialogue
How Vojvodina’s institutional model fosters inclusion, rights, and multilingual cooperation in a European context
ROBERT OTOT
Provincial Secretariat for Education,
Regulations,
Administration and
National
Minorities – National Communities
Robert Otot, Provincial Secretary for Education, Regulations, Administration and National Minorities – National
Communities, speaks about the unique role of Vojvodina as a region where multiculturalism is not only respected but actively supported. In this interview, he outlines how education, institutional cooperation, and digital transformation contribute to building a society rooted in inclusion, equality, and respect for diversity, while also reflecting on
the challenges and achievements that mark his tenure.
How do you see the role of education today in strengthening multiculturalism and interethnic trust in Vojvodina?
Vojvodina is a region where diversity is not seen as an obstacle, but as a value. In this sense, the education system plays a key role,
as it not only transfers knowledge but also shapes future generations – their awareness, attitudes, and relationships with others.
Key initiatives include infrastructural investments in schools, digitalisation of teaching, support for education in the languages of national minorities, as well as the promotion of dual education and vocational training. We also place strong emphasis on securing qualified staff and providing continuous support to teachers through professional development programmes and recognition of their work. In the past period, through various calls and projects, we have supported a large number of schools and institutions, thereby creating better conditions for work and learning.
Our policy is focused on ensuring that every child, regardless of ethnic or linguistic background, has an equal opportunity for quality education and development.
DIVERSITY IN VOJVODINA IS NOT AN OBSTACLE, BUT A VALUE TO BE NURTURED
What are the key challenges you face in harmonising regulations at the provincial and national levels, particularly regarding the rights of national minorities?
One of the main challenges in aligning regulations at the provincial and national levels concerns the precise interpretation and implementation of laws governing the exercise of national minority rights. The legislative framework is, of course, continually being harmonised, but challenges in its implementation still remain. A particular issue is also the alignment of local regulations and practices with the laws adopted at higher levels of government.
Photo: Andraš Otoš
Regarding the rights of national minorities, the legal framework for the official use of minority languages and scripts provides significant opportunities for members of national minorities to freely choose the use of their language in four key areas that are vital for the visibility and preservation of their identity. These areas are: education, culture, information, and the official use of language and script within the territory of the Autonomous Province of Vojvodina.
Additionally, it is essential to establish an effective mechanism for cooperation between provincial and national authorities in order to ensure continuity and harmonisation of all initiatives and legal solutions related to minority protection. This is a challenge that requires constant monitoring and timely responses to improve and fully realise the rights of national minorities in all areas of social life.
Your Secretariat covers an exceptionally wide range of areas – how do you balance priorities between education policy, administration, and issues concerning national communities?
Our work is multilayered and requires careful balancing between various competences. We approach it by regularly analysing needs on the ground, monitoring changes in the legislative framework, and consulting with partners – from schools and municipalities to national councils. Priorities are shaped based on strategic goals, but also in accordance with current circumstances – whether it’s about infrastructural investments in educational institutions, administrative reforms, support for teaching in minority languages, or providing conditions for taking professional exams. The key to successful functioning lies in sectoral coordination, mutual understanding, and the rational allocation of resources, because no area operates in isolation – on the contrary, each supports and strengthens the others.
What is the role of local selfgovernments in implementing policies from the provincial level, and do you have concrete examples of successful cooperation?
Local self-governments are key partners in the implementation of policies originating from the provincial level. Each year, our Secretariat launches calls for proposals in the fields of education
NO
AREA FUNCTIONS IN ISOLATION – EACH SUPPORTS AND STRENGTHENS THE OTHERS
and the realisation of national minority rights. One of the key calls in the field of education is the competition for subsidising the transport costs of secondary school pupils. This year, we allocated 151 million dinars for this purpose, with the funds intended for financing and co-financing the transport of secondary school students in intercity traffic. Municipalities provide the remaining funds, ensuring equal access to education for children living in remote areas.
In addition, under the competition for the adaptation and reconstruction of educational institutions, municipalities apply on behalf of preschool institutions, conduct public procurement procedures, and implement the projects. Thanks to an increased budget, the amount of funding awarded under this call has doubled compared to the previous year, with 23 million dinars allocated this year for preschools, enabling more significant investments in improving working and living conditions in kindergartens.
In the area of national minority rights, we also issue calls for funding. Within the competition for allocating budget funds to bodies and organisations operating in the languages and scripts of national minorities in the territory of AP Vojvodina, a total of 10 million dinars was awarded. Among the concrete examples supported this year are:
• Municipality of Bački Petrovac – for the production and installation of signs in national minority languages, 200,000 dinars;
• Serbian National Theatre Novi Sad – for the development of an e-governance system under multilingual conditions, 170,000 dinars;
• Health Centre Kanjiža – for the implementation of a multilingual governance system, 130,000 dinars;
• Provincial Ombudsman – for the development of multilingual services, 200,000 dinars;
• Centre for Social Work of the City of Subotica – for the same purpose, 120,000 dinars.
These projects and calls clearly show how local self-governments are directly involved in implementing provincial policies and how we work together to improve the living and working conditions of all citizens, with a particular focus on realising national minority rights and enhancing educational opportunities.
To what extent have digitalisation and public administration reform improved the work of your Secretariat, and what are the next steps?
Digitalisation has significantly contributed to the increased efficiency of the Secretariat’s work. It has enabled us to accelerate procedures, reduce administrative costs, and improve communication both within the institution and with the users of our services. The implementation of electronic systems for applying to public calls, as well as improved interinstitutional connectivity, are just some of the concrete results.
A notable step forward was made with the introduction of the eRegistry, which became operational on 1 January 2024. Thanks to this system, all submissions can now be made electronically, which has led to increased
efficiency, transparency, and speed in dealings with the public. Electronic communication has enabled faster processing of requests, better documentation management, and reduced administrative burden for both the Secretariat’s employees and for citizens and businesses.
Public administration reform has further encouraged us to direct resources towards staff training and the modernisation of work processes. The next steps involve further training for employees to work in a digital environment, integration of the eRegistry with other eGovernment systems to automate data exchange, and the introduction of new digital services that will further enhance the quality of the services we provide.
Additionally, plans are in place to introduce, over the coming year, the option for users to apply electronically to the Secretariat’s public calls, which would make the entire process – from submission to decision – fully digitalised. Secretariat staff are already processing applications electronically, but this step represents further progress towards full digitalisation and service accessibility.
Our goal is to expand electronic services, further simplify procedures, and create conditions for even greater transparency, ensuring equal and easy access to information for all citizens, regardless of their place of residence.
When it comes to education in minority languages – do we have enough staff and textbooks? And how are these shortages addressed in practice? In the areas of preschool, primary and secondary education, the Provincial Secretariat for Education, Regulations, Administration and National Minorities – National Communities strives, through its instruments of support, to contribute to the quality of education in the languages of national minorities.
Specifically, through public calls, we fund various forms of professional development for teaching staff, including training sessions for teachers working in minority languages, in cooperation with educational institutions and national minority councils.
As for textbooks, the Secretariat issues approvals for publishing textbooks in minority languages – an area where we work closely with national
OUR GOAL IS TO ENSURE EQUAL ACCESS TO QUALITY EDUCATION FOR EVERY CHILD, REGARDLESS OF BACKGROUND
minority councils, as well as with the Institute for the Improvement of Education and Training and publishers. Over the past three years, we have issued a total of 65 approvals – 32 in 2023, 30 in 2024, and 3 so far in 2025.
The process of textbook selection in schools is clearly defined –schools choose textbooks from the catalogue of approved editions, and the selection takes place in several stages: from teachers’ councils, through school pedagogical collegiums and school principals, to final approval by the teachers’ assembly and informing the parents’ council and student parliament. Textbooks in minority languages are entered into the catalogue based on a decision of the Provincial Secretariat, in accordance with regulations and the expert opinion of the Pedagogical Institute of Vojvodina.
In this way, we aim to preserve linguistic diversity and enhance the quality of teaching in minority languages in Vojvodina.
How do you see the future of Vojvodina as a space of educational, cultural, and institutional diversity in a broader European context?
Vojvodina has always been a place that connects people, languages, and cultures. This diversity is not only a historical fact, but also an active value that must be preserved and nurtured. Our educational, cultural, and administrative policies are aimed at strengthening these identities – not in isolation, but through dialogue and cooperation. In the context of European integration, Vojvodina has the potential to become a model of functional multiculturalism, where rights are not seen as
privileges but as an essential part of a democratic society. I am confident that Vojvodina will continue to serve as an example of how institutional support for diversity can be successfully integrated into the broader European framework without losing its own identity.
On a more personal level – what motivates you to deal with such complex and delicate issues, and is there a moment in your career that particularly stands out as confirmation that you’re on the right path?
This role carries great responsibility, but also a strong sense of purpose. Leading the Secretariat requires daily decision-making that affects a wide range of people and topics. What means the most to me are the moments when we receive confirmation from citizens, colleagues within the system, or representatives of communities that we have solved a concrete problem, simplified a procedure, or contributed to a visible improvement. These situations are, for me, the clearest proof that the effort is worthwhile and that we are on the right track.
Belgrade Still in My Heart
H.E. HAMI AKSOY
ex Ambassador of Türkiye in Serbia
After nearly four remarkable years as Türkiye’s Ambassador to Serbia, H.E.
Hami Aksoy shares memories of his time in Belgrade and reflects on his new role in Ankara, where he now navigates the world of digital diplomacy. Despite the change in scenery, his bond with Serbia—and the friendships forged there—remains as strong as ever.
What have you been doing since you left Belgrade?
Greetings to all my dear friends from Türkiye! It has been almost five months since my departure but I still cherish the unforgettable memories of the time I spent in beautiful Belgrade. Upon my arrival in Ankara I assumed a new role at the Foreign Ministry as Director-General for Science and Technology Policies, a surprising and challenging post. My portfolio includes artificial intelligence, cyberspace, quantum technology, outer space,
innovation, and other new technologies –what is often termed “Digital Diplomacy” or “Tech Diplomacy”. Indeed, we are living in an era of frontier technologies, and the greatest challenge is the good governance of these rapid emerging technologies. Deepening bilateral relations in science and technology is a part of my work, and I look forward to working with my Serbian colleagues, as Serbia is an emerging tech hub in Europe.
What (and who) do you miss the most from Serbia?
My dear wife Canan and I spent almost four amazing years in Belgrade. Needless to say, serving as the Turkish Ambassador in Serbia was a privilege, especially during what our Presidents have called the “Golden Age” of our relations. During my tenure I always felt at home, thanks to the warmth and kindness extended to me by the people of this beautiful country. I have been fortunate to establish wonderful friendships and professional relationships that I will carry with me for the rest of my life. I am thankful for their solidarity and unwavering support. Besides my friends, I miss so many things in Serbia: walking down Knez Mihajlova with my wife, enjoying the beautiful view of the Sava from the heights of Kalemegdan Fortress, cycling around Ada Ciganlija, chatting with friends in Beton Hala, visiting Novi Pazar to meet our Bosniak brothers and sisters, and, of course, the lively diplomatic life of the capital. However, I am fortunate enough to have two Ambassadors in Ankara who also served in Belgrade: Ambassador Takahiko Katsumata of Japan and Ambassador Virginia Pina of Portugal. We often talk about the wonderful times we spent in Belgrade. We all look forward to visiting Belgrade again and reuniting with our friends.
9 APRIL
Eastern Baazar at the UK Embassy
The Ethno Network Easter Bazaar was held on April 9th, organized by the British Embassy, with the aim of promoting the intangible cultural heritage of Serbia and the economic empowerment of women from rural areas.
At the bazaar at the residence of the British Ambassador, guests had the opportunity to purchase handicrafts made by women from the Ethno Network, primarily a selection from the program for the upcoming Easter holidays, and creative workshops were also organized in the technique of carnival and making Easter decorations.
The British Ambassador H.E. Edward Ferguson pointed
out that the Ethno Network supports women throughout Serbia in preserving Serbian cultural heritage, as well as supporting their economic empowerment.
The President of the Ethno Network, Violeta Jovanović, said that the Easter Bazaar aims to showcase handicrafts made by women from all over Serbia, as well as to showcase the old techniques they use.
She pointed out that the guests had the opportunity to learn more about the skills, craftsmanship, and talent of women, such as the technique of felting and hand-sculpting wool, but also to support the work of women by purchasing the products offered.
The Italian Embassy in Belgrade is organizing a Venetian evening - the premiere of the film Doge’s Tailor on April 10th and the opening of the Salon of Excellence event at the Italian Institute of Culture on April 11th, on the occasion of the International “Made in Italy” Day, organized by the Italian Embassy in Belgrade and DeGorsi consulting.
The gala evening at the residence of the Italian Ambassador, H.E. Luca Gori, on April 10, was opened by the famous tenor of the Venetian opera La Fenice, Francesco Meli, who, accompanied by the pianist Davide Cavalia, performed some of the most beautiful opera arias from the repertoire of the famous Venetian opera house.
A particularly attractive part of the evening was the premiere of the documentary film Duždev Krojač, produced and directed by Alex Đordević with superb photography by Ivan Šijak, sophisticated editing by Ana Radojičić, and based on the script of Countess Chiara Modica, Donà dalle Rose.
Swedish Innovations in Sustainability
On Friday, April 11, a joint conference and two panel discussions entitled Sustainable Partnerships between Sweden and Serbia – Swedish Knowledge Leading the Green Transition were held at the Serbian Chamber of Commerce, organized by the Embassy of Sweden and the Serbian Chamber of Commerce.
The aim of the conference is to strengthen trade and cooperation between Sweden and Serbia and to identify synergies between development cooperation and trade promotion. Special emphasis was placed on Sweden’s
new foreign trade strategy and the reform agenda of development cooperation, which provides strong support for ongoing reforms in Serbia.
Swedish Ambassador to Serbia, H.E. Charlotte Sammelin stated that the conference, organized by the Serbian Chamber of Commerce and Industry and the Embassy of Sweden, aims to concretize steps towards the next phase of cooperation between Serbia and Sweden, as well as to emphasize obligations and commitment to advancing the green transition through Sweden’s experience.
Morocco Through My Lens
The exhibiton called „Morocco Through My Lens“ by Dolores Vukanović, opened on April 17th by the Embassy of the Kingdom of Morocco in Serbia, along with H.E. Mohammed Amine Belhaj, the Ambassador of Morocco to Serbia.
The exhibiton was attended by many esteemed guest that had the opportunity to see Morocco through the eyes of the talented photographer Dolores Vukanović.
The Exhibition is open for visit at the Atrium Gallery at the Biblioteka Grada Beograda, until May 2nd
23 APRIL
110 Years Since the Armenian Genocide
The Armenian Embassy in Serbia and the Association of Armenians from Vrnjačka Banja marked 110 years since the Armenian Genocide in Zemun Park near the Armenian Haccar.
The event was attended by H.E. Ashot Hovakimian and 11 other embassies that laid their wreaths. The memorial service was held by Bishop Petar Bogdanović of Toplica and
Archbishop Hagopian of Tatev of the Armenian Apostolic Church for the Balkans, who came from Bucharest especially for this occasion.
The Armenian Genocide was committed by the Ottoman Empire during World War I, between 1915 and 1923, and it is estimated that between 1,000,000 and 1,500,000 Armenians were killed.
11 APRIL
17 APRIL
FOCUS ON
H.E. AVIVIT BAR-ILAN Israeli Ambassador to Serbia
ECONOMICS | POLITICS | INTERVIEW
by Mijat Kontić
SHARED ROOTS STRENGTHEN FUTURE BONDS
Cultural ties, innovation, and resilience shape the growing partnership between Israel and Serbia
Israeli Ambassador to Serbia, Avivit Bar-Ilan, spoke with Mijat Kontić, a journalist for Diplomacy & Commerce magazine, in an exclusive conversation for the new television programme Diplomat, produced by Diplomacy & Commerce in cooperation with Euronews Serbia. The show premieres every Saturday at 9 PM on Euronews Serbia. This interview is a transcript of their discussion, covering topics ranging from shared historical ties to innovation, diplomacy, and cultural exchange between Israel and Serbia.
Maybe not all of our viewers know that your father was born in Belgrade, and your grandparents were born in Pančevo. How has reconnecting with your family roots in Serbia influenced your perspective as an ambassador, and does this personal connection shape your approach to strengthening the ties between Serbia and Israel?
To become the Israeli ambassador to Serbia was a dream for me, and being here today is a dream that has come true. I’m very proud and happy to represent my country here in Serbia, and it’s definitely due to my family roots and connections. The moment I arrived here last summer, I felt immediately at home. The smell of the food and the sound of the language reminded me
of my grandparents speaking at home, and naturally, I felt very comfortable here. My aim here is to do the best I can to bring our bilateral ties, Israel and Serbia, to new heights, and I’m looking forward to my continuous stay here.
Last week, you visited the Holocaust Memorial and the Kladovo Transport Memorial on the occasion of Yom HaShoah, the Holocaust Remembrance Day, accompanied by members of the Jewish community of Belgrade and its president, Aaron Fuchs. How do such commemorations contribute to preserving the memory of the Holocaust, and furthermore, what role do they play in fostering understanding and dialogue between communities in Serbia and Israel?
Well, definitely as a daughter of Holocaust survivors, I found great importance in preserving the memory of the Shoah, the Holocaust that happened to Jewish people in Europe and here more than 80 years ago. I think the most important thing for all of us these days is to to educate, to make sure that the young generation, those who didn’t have the opportunity to
THE MOMENT I ARRIVED HERE, I FELT IMMEDIATELY AT HOME
H.e. aVIVIT Bar-IlaN
Israeli Ambassador to Serbia
hear or witness survivors’ testimonies, that unfortunately they will not stay with us for a long time, will understand and know exactly what happened here. And this is of great importance. We need to know what happened in the past to have a better future. And this is the reason that Israel, which is now also presiding over IHRA, the International Holocaust Remembrance Alliance, puts a lot of emphasis during its presidency on commemorating and educating the young generation. We chose the theme Crossroads of Generations, meaning that this is a bridge for future generations. And I hope that during our presidency, together with the Serbian government, we’ll find new creative ways to tell the stories of a vibrant and lively society, part of Belgrade’s history that existed here many years ago. And unfortunately, most of it didn’t come back from the war.
IF YOU WANT TO SUCCEED, DON’T BE AFRAID TO FAIL
Our viewers are probably familiar with the Baruh Brothers Choir, which was founded in 1879 in Belgrade and is, according to some researchers, the oldest active Jewish choir in the world. They even have their own street in Belgrade. Not only does this choir represent one of the synonyms of Jewish culture in Serbia, but it also aims to include the mutual communication of tradition and closeness between the Jewish and Serbian people. How important is this tradition for the Jewish communities?
I think it’s of great importance. I’m very happy with the message the Baruh Choir is transforming here in Serbia because it’s a perfect example of how you can tell the story of those people, of the Jewish community here in Belgrade before the war, in modern life, and to cherish it in a very innovative way. The city of Belgrade is full of monuments and points of interest that tell the story of a very vibrant, rich Jewish community before the Second World War. And I would like very much for the general public to know and understand better what was present here before the Holocaust. I don’t know if you had the opportunity to visit the Jewish cemetery in Belgrade, but this is an amazing place, because while walking in the trails in the cemetery, you can understand better how our destiny, the destiny of the Jewish people and the Serbian people, is so much interlinked with each other. There are some monuments there and the tombs of important people that contributed to the Serbian nation, if it’s the Buli family that one of the brothers was helping the Yugoslav army to win or to succeed in the war, in the First World War, and that became later the first Jewish member of the parliament. His brother was of great importance for the development of sports, he brought the first soccer ball to Serbia. Or stories of other people we should all know, cherish, and better understand, for their contribution to today’s cultural life.
While we’re on the topic of history, after the establishment of the State of Israel in 1948, post-war Yugoslavia was among the first countries to recognise Israel. How has this shaped the historical friendship between the two countries?
I’m very proud that Yugoslavia, at the time when the state of Israel was fighting for its independence in 1948, played a major role and expressed its friendship while allowing the transfer of arms and aeroplanes to the newly established Jewish state that was fighting for its existence. This friendship came to reality again after October 7th, when Israel was fighting this horrible massacre, and the friendship of Serbia was expressed again in so many ways, and this is something that we, the people of Israel, will never forget.
In your recent tweets, you thanked Serbia for giving the basketball team Maccabi Tel Aviv, a team well-known among Serbian sports fans, their second home. Two years after this decision, how do you see this move contributing to the cultural and sports diplomacy between Serbia and Israel?
We were so greatful for President of Serbia, for Government of Serbia, the City of Belgrade, the people of Serbia, for opening your home, your Pioneer Hall, to the Israeli teams to play their home games here in Serbia, because unfortunately, because of the war, it was not possible to do it in Israel. This brought a big wave of Israeli fans visiting Serbia and expressing gratitude for the Serbian warm hospitality. I think I am a true believer in people-to-people exchanges and connections. I’m sure that with this gesture, there will be many new Serbian ambassadors in Israel because every fan, sports fan, who comes back from Belgrade tells excellent stories about his experience visiting Serbia in Belgrade. I’m sure that this will enhance the tourism connections between our two countries.
That’s great. And could you tell us how you see the future of women in diplomacy? There is a certain gender gap, but do you see it further decreasing, and do you see it being sustainable in the future?
The issue of women’s empowerment is very close to my heart, and I’m a true believer in women’s empowerment and diversity. I think the moment we have more different voices around the table will lead to better decisions and outcomes. Therefore, I call for the integration of women in all segments of decision-making processes. As part of foreign policy making, we definitely should have more women around the table. Unfortunately, in my country, out of 97 ambassadors worldwide, there are only 27 women ambassadors. I hope that we will have an equal number of women ambassadors within a decade. Hopefully, one day we will also have the lead, the whole Ministry of Foreign Affairs management, in the hands of women diplomats.
Israel is often referred to as the startup nation. How can Serbia leverage this Israeli expertise in innovation to encourage its startup ecosystem?
We are a society driven by creating new things out of necessity. Okay, so part of our high-tech and innovation ecosystem is based on young people who finished the military service, went into the economic life, implemented things they learned during their military service into real life, and came out with new inventions and ideas. Part of our secret of success is not to be afraid to fail.
Behind many successful startup companies in Israel, there are many failures that those heads of companies learned and improved themselves from one time to another. So, if you want to succeed, don’t be afraid to fail. And of course, integrate women in the decision-making process. However, we are eager to contribute more to developing the innovation ecosystem here. Two delegations from Serbia will visit Israel soon, one on the topic of AI and cyber, and the other on smart cities. And I’m very proud that Israeli companies are also contributing to implementing Serbia’s green agenda and introducing new alternative energy sources to Serbia.
With Serbia’s exports to Israel growing at an annualised rate of 19.3% over the past five years, and Israel’s exports to Serbia increasing by 18.6% annually, what factors do you believe are driving this growth, and how can this growth be sustained?
First of all, I’m very proud that last year we witnessed an increase of 64% in our bilateral trade, reaching the height of $200 million. And I hope that this tendency will only increase in the coming years. During the visit of our
president, President Herzog, a few months ago. Our two presidents announced their intention to double our trade volume within three years. We also signed a joint declaration on technological innovation cooperation during that visit. And this is, again, a tool that will allow our innovation ecosystems to work closely together. And many elements in both our economies can complement each other. We are now importing agricultural products from Serbia to Israel, which will diversify our imports from other countries. You can also find Serbian products on Israeli shelves in Israeli supermarkets. There are a lot of Israeli infrastructure companies investing here in Serbia, whether it’s AFI, Shikun & Binui, or you’re all probably well aware of the BIG Shopping Mall. BIG is an Israeli company. So I’m very proud of the presence of Israeli investment here and looking forward to new venues where we can have more in common to cooperate, because this is the secret to our mutual success.
Serbian writer Filip David recently passed away. He left a profound legacy in literature and culture, standing toe to toe with writers like Oskar Davičo and Danilo Kiš. As someone famous for writing about historical truths and human rights, how can his literary and societal contributions serve as a model for addressing complex issues in today’s diplomacy?
I’m a true believer in people-to-people connections, and I think this is the best way to learn about each other’s different cultures and backgrounds through literature, art, and cinema. As a descendant of Serbian origin, I’m very proud that so much Serbian literature has been translated into Hebrew. I could read The Bridge on the Drina, Eric Koch’s, Philip David’s, and many other prominent writers in my mother tongue. Last week, I met a fantastic lady. Her name is Reli Alfandari Pardo. She is a Holocaust survivor, an Israeli, only 97 years old, living currently in Israel. Her biography, which was written in Hebrew and translated into the Serbian language, I couldn’t stop reading this book. I learned so much about our common history from reading that book. We are enthusiastic about promoting and introducing Israeli culture to the Serbian audience. I was very proud that the Israeli dance company Vertigo was opening the Belgrade Dance Festival. I’m very much looking for Serbian artists to come and present their art in Israel so that our two people can know and understand each other much better. For that, we have much to do to promote our cultures mutually.
The situation in Palestine continues to be a topic of global concern. From your perspective, what steps are necessary to cultivate dialogue and work towards a peaceful resolution that benefits all parties involved?
PEOPLE-TO-PEOPLE CONNECTIONS ARE THE BEST WAY TO BUILD UNDERSTANDING
Well, in the war, people tend to forget how it all started. The war in Gaza began more than a year and a half ago, with a sudden attack by Hamas on innocent civilian communities inside Israel, Saturday morning, 6 a.m., where people were dragged from their homes in their pyjamas and were taken hostage to Gaza. And people need to know that since then, 250 people have been kidnapped. Out of them, 59 are still held kidnapped, hostages, in Gaza, in the underground, in tunnels, with no minimal humanitarian needs they deserve to have. And the war that started because of that sudden attack is still going on, and our government is determined to bring back the people of Israel the security, and to make sure that this thing will not happen again. And for making sure that this will not happen again, there is a need to make sure that the future of Gaza will not be in the hands of those terrorists, Hamas, and that Hamas will dismantle its security and its economic capabilities in Gaza. And without dismantling Hamas, there won’t be any future for Israel’s security, but also for the people of Gaza. Those miserable people who were caught in this fire deserve a better future than being taken hostage. The Hamas fanatics also take them hostage, and they cannot have a proper, normal life over there. So I hope very much that this will reach an end, where the people of Israel and the Palestinian people in Gaza will have a better, more promising future.
Now, we have recently received updates about the state of the Israeli-Serbian citizen Alon Ohel, who Hamas terrorists took hostage on October 7th, 2023. How do you view the importance of keeping his story alive in the public sphere, which you have actively been doing since you came to Serbia?
I think anybody that hears the story of Alon Ohel, a young man, a pianist, age of 23, the age of one of my daughters, who was dancing in a dance festival and was brutally kidnapped on that day by a Hamas terrorist, is something, a story that you cannot keep silent after listening to this personal story and meeting the family of Alon that are descendants of, their origins come from Serbia. The mother of Alon accompanied our president while he was visiting here in Israel, and we are very much grateful for the Serbian government in doing whatever it can in calling, approaching the international community and us calling, demanding for his return because of the dual citizenship, also because of the very dire situation he’s in.
In the last round of the release of hostages, some of the hostages who came back were held in prison with him. And the stories we heard about his health condition are very worrying. He lost his eyesight in one eye. And there’s a big danger that he will lose his eyesight in both eyes. And he’s in a very dire humanitarian situation. And of course, this is the reason we need to bring him back, but all the other hostages, because there’s no time. And time is in the absence. After a year and a half being held in such very bad conditions, we are very much worried for his life and all the others who are still kept alive.
NEW HORIZONS IN ISRAELI-SERBIAN ECONOMIC COOPERATION
Trade, investment, innovation, and tourism drive the evolving strategic partnership
Over the past year, economic relations between Serbia and Israel have reached a new level of intensity and complexity, creating space for further cooperation across various sectors. Trade, investment, and institutional linkages between the two countries have shown not only quantitative growth but also a qualitative shift towards long-term strategic partnerships.
STRATEGIC PARTNERSHIPS ARE NOT BUILT OVERNIGHT — THEY ARE CRAFTED THROUGH VISION, TRUST, AND THE SHARED AMBITION TO CREATE LASTING GROWTH.
Photo: Shutterstock
A key signal of the political will to further enhance economic ties was the visit of Israeli President Isaac Herzog to Belgrade in September 2024. During meetings with Serbia’s top officials, it was announced that the two countries are in the final stages of negotiating a Free Trade Agreement, aimed at facilitating product placement, reducing customs barriers, and creating more favourable conditions for investment projects. President Aleksandar Vučić stated that the agreement would be of crucial importance for the Serbian economy, while President Herzog expressed hope that the overall economic exchange would triple in a relatively short period.
BEYOND NUMBERS AND AGREEMENTS, THE TRUE STRENGTH OF ISRAELI-SERBIAN TIES LIES IN THE GROWING TRUST, SHARED AMBITIONS, AND A CLEAR VISION FO R THE FUTURE.
These agreements envisage the organisation of joint accelerator programmes, mentoring initiatives, and investment forums to help better integrate innovative Serbian companies into the international market.
According to the Serbian Chamber of Commerce, total trade between Serbia and Israel reached 121 million euros in 2023, with a strong growth trend continuing into the first half of 2024. The structure of trade highlights increasingly diverse cooperation — alongside traditional trade in agricultural and food products, there is growing importance in areas such as information technology, innovation, the pharmaceutical industry, and agricultural machinery.
On the investment front, Israeli companies have shown increased interest in investing in Serbia, particularly in the fields of real estate, infrastructure, and high technology. Over the past year, there has been a notable rise in investment activities by Israeli developers in Belgrade, Novi Sad, and other major cities, as well as concrete investments in IT start-ups and green energy projects. The opening of the Serbian Chamber of Commerce’s representative office in Jerusalem three years ago further strengthened the institutional framework for economic cooperation, facilitating access to the Israeli market for Serbian companies and vice versa.
Special emphasis has been placed on innovation and digital transformation. In 2024, the Serbian Chamber of Commerce signed three memoranda of cooperation with Israeli institutions, aimed at fostering joint research and development projects, knowledge exchange, and the connection of the two countries’ innovation ecosystems. The focus is on start-ups in the fields of biotechnology, agrotechnology, and advanced software solutions.
One of the significant areas of cooperation is the field of renewable energy. A Memorandum of Understanding signed back in 2022 in the area of green energy is now being implemented through projects involving solar power plants, wind farms, and the development of green hydrogen technologies. In this context, Israeli companies and research centres are actively participating in projects in Vojvodina and eastern Serbia, while joint initiatives in geothermal energy and smart grids are also being considered.
Tourism is another area experiencing significant growth. According to the latest data, the number of Israeli tourists visiting Serbia during the first seven months of 2024 increased by more than 20 percent compared to the same period last year. Belgrade, Novi Sad, and Fruška Gora remain the most attractive destinations, while there is growing interest in spa tourism, culinary offerings, and events such as the EXIT Festival and the Belgrade Marathon. The rise in tourism flows further strengthens people-to-people ties, facilitates business contacts, and creates an environment for new forms of cooperation, including cultural and educational exchanges.
The strong presence of the Israeli community in Serbia and good cooperation with local institutions further contribute to strengthening relations between the two nations. In this regard, joint projects such as exhibitions, conferences, and academic partnerships play an important role in building long-term trust and mutual understanding.
Looking ahead, Serbia and Israel face numerous opportunities for further deepening their economic ties. The Free Trade Agreement, the strengthening of investment flows, enhanced cooperation in innovation and energy, and joint participation in third markets represent key levers for future development. Both sides have demonstrated readiness to view this cooperation not merely through the lens of short-term benefits, but as a long-term strategic partnership that can contribute to stability, prosperity, and shared success.
Photo: Markus Mainka / Shutterstock
AstraZeneca drives innovation and access in healthcare across the Balkans
From digital transformation to public partnerships, the company strengthens its regional presence while staying focused on patients and sustainability
ALEKSANDAR TRIPKOVIĆ
Government Affairs and Market Access Manager, AstraZeneca Serbia
Aleksandar Tripković, Government Affairs and Market Access Manager of AstraZeneca, speaks about the company’s strategic priorities in Serbia and the broader Balkan region.
AstraZeneca is a renowned pharmaceutical giant recognized for its innovative approach to healthcare. Could you provide a more detailed insight into the company’s foundational identity and mission and how it’s maintaining the leadership position in the global biopharmaceutical industry?
AstraZeneca is a global biopharmaceutical leader with a 110-year existence, throughout which it has traversed a path filled with successes, challenges, and discoveries that have changed the world. With cutting-edge research, pioneering therapies, and an unwavering commitment to excellence, AstraZeneca stands at the forefront of medical discovery,
empowering the future of healthcare today. The years pass, the world is constantly changing, the company was evolving, but one thing remained the same –AstraZeneca was always trying to discover what science can do, for people, society, and the planet. AstraZeneca is now as the largest company on the London Stock Exchange, which is an admirable position. In Serbia, the company has been helping to save lives and improve the quality of life of thousands and thousands of people for the past 47 years of its existence in the country.
Being a British-Swedish company we are proud to say that we have excellent relationship with both the Embassy of the United Kingdom and the Embassy of Sweden, and we collaborate closely in many fields and projects to-
OUR COMMITMENT TO PUTTING PATIENTS FIRST DRIVES TANGIBLE HEALTH IMPROVEMENTS, MAKING OUR WORK DEEPLY REWARDING
gether. For example, AstraZeneca partnered with the UK Embassy when the company decided to join the “BIO4” project through which the company will implement three strategically very important initiatives, including genetic testing for BRCA mutations in early breast cancer patients. Both AstraZeneca and the UK Embassy are deeply passionate about these scientific projects, which are set to bring significant benefits to the citizens of Serbia.
AstraZeneca has played a pivotal role in global healthcare in recent years. How would you describe the company’s current strategic focus in the region?
Our regional strategy aligns with AstraZeneca’s global priorities of advancing science and creating life-changing medicines, following the Ambition 2030 principles. Our vision is to tackle global health challenges while promoting sustainable growth. Ambition 2030 focuses on:
1. Health Impact: Transforming lives by delivering lifechanging medicines, targeting
diseases with the greatest impact such as oncology, cardiovascular, renal, metabolic, and respiratory conditions.
2. Environmental Protection: Committed to sustainability, achieving zero carbon emissions by 2025 and a carbonnegative value chain by 2030, while promoting biodiversity and minimizing waste.
3. Ethical Standards and Governance: Ensuring transparency, inclusivity, and adherence to ethical standards in all operations.
In Serbia, part of the AstraZeneca Balkan Cluster, we aim to provide fast access to therapies and strengthen partnerships with local healthcare systems. With an aging population, there’s a rise in chronic and oncological diseases, emphasizing the need to adapt healthcare systems in collaboration with country institutions. Investing in healthcare, especially innovative therapies, supports both citizen well-being and economic growth.
What are some of the key therapeutic areas AstraZeneca is prioritising in Serbia and the broader Balkan Cluster countries?
On a global and local level AstraZeneca focuses on several therapeutical areas like Oncology, Rare Diseases, and BioPharmaceuticals, including Cardiovascular, Renal & Metabolism, and Respiratory & Immunology. These areas represent significant health challenges worldwide and, in our region, too. This is why our team’s goal is to make a tangible impact on patients’ lives by addressing pressing health concerns and ensuring broad access to our therapies.
In Serbia, e.g. cardiovascular diseases are the main cause of death (47.6%). Another “silent” disease with devastating consequences for patients is chronic kidney disease (CKD). Although CKD is expected to become the world’s fifth leading cause of mortality by 2040, up to 90% of people living with CKD don’t know they have it.
Our ambition in Oncology is to eliminate cancer as a cause of death and to improve patient outcomes significantly. Big focus in this regard we have in the field of Breast and Lung Cancer, as well as Gastrointestinal, Hematological, Gynecological and Genitourinary Cancers. Through our early access programs, we give Serbian patients the opportunity for free
treatment with the company’s innovative products, which are not yet reimbursed by the healthcare system.
Following Ambition 2030, the company plans to launch 20 new medicines and our team in Serbia is here to boost all these innovative therapies to be accessible timely for those who need them most. For the last 3 years, in Serbia only, we introduced 30 new medicines and indications, that address the unmet needs for patients with oncological, cardiovascular, pulmonary, nephrological, rheumatological and rare diseases.
that we have had for 2024. End of last year Healthcare Academy of Serbia and Sweden was organized. It was held in Belgrade and led by Business Sweden under the patronage of the Serbian Ministry of Health and the Embassy of Sweden and supported by AstraZeneca. The Academy focused on one of most urgent health concerns: breast cancer. Serbian women face a high risk of mortality due to insufficient screening participation. Leading Swedish experts, renowned for their exceptional achievements in breast cancer prevention and early detection, shared their cutting-edge
professional development with leadership programs and promote a diverse, inclusive culture that fosters innovation. Empowering teams with tools and skills positions them to shape healthcare’s future. As part of the Balkan Cluster, employees in Serbia engage in international projects, enhancing their knowledge and career growth.
Many colleagues are on international assignments, such as in Austria, Slovenia, and Portugal.
Engagement results show high satisfaction, with 94% feeling inspired to do their best work and 89% recommending AstraZeneca as a great workplace. Notably, 97% strongly believe in the company’s direction and priorities.
To attract talent, we offer programs like the Balkan Internship, CEEBA Trainee program, and Hackathons for medical students.
THE
GREATEST ADVENTURE – FAR BEYOND EXPLORING JUNGLES OR DESERTS – IS CREATING LASTING IMPACT THROUGH HEALTHCARE INNOVATION IN SERBIA
Collaboration between the public and private sectors has become increasingly important. What kind of partnerships are you most proud of, and what do you hope to see more of?
We take pride in our partnerships with healthcare authorities, academic institutions, and government agencies, which have facilitated innovative therapies and improved patient education. We aim to expand public-private partnerships to enhance healthcare infrastructure and access to pioneering medicines.
In Serbia, AstraZeneca has been present for 47 years as a leading innovative pharmaceutical company. We’ve consistently partnered with local authorities to improve the healthcare system. Collaborating closely with healthcare professionals and policymakers, we ensure the availability of innovative medicines and invest in the local system through early access programs, policy engagement, public awareness campaigns, and educational initiatives. We’ve conducted clinical trials for years, now enhanced by both CRO partnerships and direct R&D efforts, allowing Serbian patients access to potential life-changing therapies.
There are a lot of projects that we could highlight, but here I can share some outstanding initiatives
knowledge and strategies, aiming to transform breast cancer outcomes in Serbia.
Staying on the topic of Breast cancer, we are proud to share that AstraZeneca in collaboration with Teatar na Brdu launched awardwinning awareness campaign last autumn too. Using the power of art the play Seven hours of Sunlight triggers public attention on the importance of regular checks and the journey a patient with Breast cancer diagnosis are going through.
We also have an excellent example in the field of data analytics and AI, that are increasingly enabling early disease detection and personalized treatments by identifying patterns for early diagnosis and intervention in chronic diseases. In Serbia, together with the Ministry of Health and other institutions we supported the upgrade of the primary healthcare information system for chronic kidney disease. This system now alerts professionals to potential kidney damage, enabling early diagnosis and optimal treatment effectiveness.
How does AstraZeneca approach talent development and employee engagement in such a specialized and competitive industry?
At AstraZeneca, our people are our greatest asset. We invest in
On a more personal note—what motivates you most in your work, and what do you see as your biggest professional achievement so far? What motivates me most in my work is the profound impact it has on patients’ lives. Even after 16 years in the company, I still feel the same sense of purpose and excitement as I did on my first day. At AstraZeneca we always put patients first, and this is one of our Values. Knowing that our efforts can lead to tangible improvements in someone's health is incredibly rewarding. Hearing feedback about a patient’s recovery after receiving our medication is immeasurable and reaffirming; it validates the meaningfulness of our work.
Seeing these results in our daily work fuels my motivation and commitment. One of my proudest moments was welcoming the arrival of AstraZeneca vaccines at the Nikola Tesla airport in February 2021. Standing there, aware of the lives these vaccines would save, was a powerful experience. AstraZeneca played a crucial role in ending the pandemic by distributing 3.5 billion doses worldwide without profit. We were able to ensure that Serbia was among the first to receive the vaccine, which opened doors for the region as well, as our country allowed foreign nationals to be vaccinated as well. This achievement exemplifies our commitment to saving lives and underscores the significant impact our work has on a global scale. It is this dedication to public health and patient well-being that continues to motivate me every day.
Trump’s World Behind Fences
As the world sides with China, the US closes in on itself with tariffs, threats and nationalist delusions
WHAT IS DONALD TRUMP REALLY UP TO?
After Donald Trump was elected President of the United States, the markets reacted with optimism – indexes surged and investor confidence was widespread, as is usually the case when a Republican president promising tax cuts comes to power. In the first few days, Trump took on the social phenomena that had helped him get elected: woke ideology and similar trends. It appeared that the socially conservative president was doing exactly what was expected.
Then came 2 April – “The Liberation Day”, as Trump called it, in a strangely socialist tone. He published tables of tariffs for each individual country, under the pretext that these were “half the tariffs those countries had imposed on America, and it’s only half because I’m a good guy.” In fact, it turned out to be some sort of calculation of deficit, imports and exports, and had
TRUMP MAY SUCCEED IN PREVENTING THOSE HE DISAPPROVES OF FROM SELLING CHEAPLY IN AMERICA – BUT FOR CHINA, HAVING THE “REST OF THE WORLD” ON ITS SIDE IS ALREADY ENOUGH
Trump, after all, is the creator of the famed concept of “the art of the deal”, which he transferred from business into politics: a mix of mercy, power, open threats, bluffing, blackmail, outrageously inflated demands, followed by sudden calm and benevolence... At heart, the President is a real estate businessman, and this is, for him, just one big deal.
NEOMERCANTILISM IN ACTION
Trump 2.0 is far more aggressive than Trump 1.0 – he now has an entire echelon of “Trumpists” behind him, who have become an ideology of their own within the Republican Party. Still, it seems that Trump sees some things differently from economists. Namely, it is entirely logical for the United States to run a trade deficit – those who have money tend to buy more from producers than those who don’t. Take any village market: a wealthy man will arrive and buy everything he needs, while the vendor, with the money earned, will only be able to purchase what he can afford.
But Trump believes that a trade deficit is the worst possible outcome and is determined to eliminate it with every country, forcing each one to buy whatever America has to offer. Interestingly, Trump only included the goods deficit in his calculations, completely ignoring the American surplus in services, which the US holds with virtually every country in the world.
To make matters worse, Trump does not think this is enough. When the EU offered zero tariffs on many goods as an “act of goodwill”, his mouthpiece Peter Navarro announced even more severe threats – stating that America’s ultimate goal was the removal of “non-tariff barriers”. He specifically mentioned eliminating VAT and scrapping EU food safety regulations.
This is dangerous for two reasons – VAT is one of the main ways to fund state budgets and, although introduced in some countries only in the early 21st century, generations of Europeans have never known life without it. Its removal would seriously undermine EU fiscal policy. Secondly, removing food safety standards would flood European supermarkets with GMO-packed products, chlorinated chicken, chemically treated eggs, hormone-laden beef, and juices containing emulsifiers that are toxic and carcinogenic… You name it!
European budgets would be devastated, and Europeans would face both an obesity epidemic and a surge in various costly-to-treat diseases –especially cancer. In conversation with Sir Keir Starmer, Trump even stressed that the UK must abolish hate speech penalties to get a deal – free speech or no deal!
nothing to do with any actual tariffs imposed on the US. The markets slipped into depression. A week later, he announced a 90-day pause “to find an agreement”. Except with the Chinese, who responded in kind.
Trump also claimed that the EU was created to harm the United States and insisted it must purchase $350 billion worth of energy from the US each year, “plus, let’s settle what’s still outstanding.” We’ve already seen how disoriented the German economy has become now that cheap Russian energy can no longer power its industry, and we know that many countries prefer Russian gas. Others rely on gas from Algeria or Qatar, and oil from other parts of the world, often cheaper than American oil.
Striking a deal with the US is fine, but if the cost of buying energy from the US exceeds the losses from not entering the American market, then – no deal. American goods may be popular,
but they’re not irreplaceable. If the price is too high, it’s easier to buy from the other side of the world.
FENCIN’ USA
There was once the famous song Surfin’ USA, which made us all fall in love with post-war America – the nation that defeated Nazism, and the land of consumer and cultural freedom. But now, it might be more accurate to sing Fencin’ USA – because the way things are going, America is fencing itself off. Trump doesn’t seem to mind – he even said that if other countries don’t like America, they shouldn’t trade with it. The US has the largest market in the world, and everyone wants access to it. Yes – but at what cost?
Trump is a man of the “old school”. When he was 20, it was 1966 – the USSR and Eastern Europe were practising socialism, China was undergoing the Cultural Revolution, and only 21 years had passed since Europe’s bloody devastation in the Second World War. At that time, America truly was the world’s undisputed superpower. It seems that Trump remains somewhat trapped in that vision of America – as the country everyone wants to move to (and should be kicked out of if they’re unwelcome), and the nation everyone is desperate to trade with.
Reality looks a little different. Italy in 2025 is no longer the 1966 backdrop where American tourists were worshipped as gods from Roman Holiday. Every country now offers better social and healthcare systems than the US – not to mention railways. Nobody buys American cars? Sadly, they’re inferior to their European, Japanese, or Korean counterparts. Chinese electric vehicles are in a league of their own, poised to conquer the global market. Trump may manage to block those he disapproves of from selling cheaply in America – but China already has the “rest of the world” on its side.
Let’s not forget the emotional factor: threats to Denmark over Greenland and to Canada about annexation have deeply offended long-standing allies. These sparked boycott movements against American goods, which then spread to other countries. In many places, people now check where a product comes from before adding it to their shopping basket.
The US tourism industry is set to lose $90 billion due to fewer visits this year – a year that was meant to break records. Canadian travel to the US has dropped significantly, and Europeans are also choosing to explore other parts of the world instead of risking a ruined holiday at an American border checkpoint. There’s always Canada, or the vast landscapes of Asia, Africa, and Latin America – where money can be spent more peacefully. A paradox, considering America once represented the ultimate travel dream.
WILL MANUFACTURING RETURN TO THE US?
Trump has long stated he is financially focused on two key goals – bringing manufacturing back to the United States (so-called “re-shoring”) and balancing trade with every country to zero. But bringing factories back to America will be a tricky business. Some things can be brought home, such as high-tech industries (automotive giants are already shifting parts of their production from Mexico, Japan, and Canada to the US – Honda,
WHAT’S MOST TROUBLING FOR TRUMP IS THAT IN THE TRADE WAR WITH CHINA – IT SEEMS THE WHOLE WORLD IS CHEERING FOR CHINA
Nissan and others have done this; batteries and chips can be produced in the US too).
However, labour-intensive industries will not be returning. A Chinese-made AI clip mocking Trump shows overweight Americans sewing tracksuits in sweatshops – a blunt reminder of just how unrealistic that prospect is. Giants are more likely to move production from China to India or Africa than to their own backyards. A “patriotic capitalist” is an oxymoron.
The Economist recently calculated that if Apple were to relocate its entire manufacturing to the US, the iPhone would cost $3,500 – unaffordable for most consumers.
If manufacturing isn’t coming back, could the trade balance at least be levelled? Trump views China as the ultimate threat – a future global
leader that must be stopped. He believes action must be taken now, or it will be too late. And indeed, this may well be the last moment to curb China’s rise – but not like this.
It would be far more effective for the US to invest in innovation and cutting-edge technology, rather than forcing the world to buy inferior goods just to bring the trade deficit to zero.
Back in 1975, could anyone have forced you to buy a Soviet-made television instead of one from EI Niš, Gorenje or Čajavec? That’s how American cars and electronics look today compared to their Chinese counterparts – and the gap is only widening.
Markets responded accordingly. Trump briefly exempted Chinese electronics and components from tariffs, but quickly stated this was only temporary and that new tariffs were on the way. The Economist had already warned on the cover of The World in 2025 that he was “the tariff man” – but no one quite expected this.
Especially amid allegations from Democrats of murky dealings – they claim the market dip, followed by Trump’s statement that “now is the time to buy”, and his later decision to freeze tariffs, earned his associates billions. An investigation into insider trading has reportedly been launched.
RECESSION AHOY?
During her presidential campaign, Kamala Harris warned that Donald Trump would drive the US economy into recession by the summer of 2025. The current odds stand at around 50%, fluctuating between 45 and 65%, depending on Trump’s actions on any given day. Should he dismiss the Federal Reserve Chair, the likelihood would increase further.
Worst of all, no one knows what might happen tomorrow – because no one knows what Trump, who governs more like a monarch, will do next. Will tariffs on China be 145%, 245%, or even 555%? At a certain point, it becomes meaningless – a de facto trade embargo.
And China will not back down. It has a plan – it always does. With its tradition of five-year strategies, China has already pivoted towards BRICS countries, and now ties with the EU are beginning to thaw.
What’s most concerning for Trump is that in this trade war with China – it seems everyone is rooting for China.
Europe, Here We Come!
passive Observer or Active partner: How Europe Addresses Serbia’s Crisis
Almost 6 months after the tragedy that claimed 16 lives in Novi Sad, the student protests in Serbia are far from reaching a conclusion, as the demands made by students still remain unresolved. While the protests keep spreading like wildfire, the future of the current political crisis in Serbia remains unpredictable. With political unrest inside of the country, the general public in Serbia has their eyes on the partners outside of the borders - waiting for a response from the center of Europe itself.
PEDAL DIPLOMACY
This prompted students from Serbia to attempt to take on a trip to France with nothing but their bicycles to draw attention to the current issues in Serbia, face-toface with European officials. After
14 days, the now well-known „Tura do Strazbura“ (Tour to Strasbourg) has reached its end, with the triumphant arrival of students from Serbia that managed to cycle an astounding distance of 1,400 kilometers. On their
fight against corruption that’s been happening in Serbia.
A delegation of MEPs from the European Parliament met the students as they arrived. Among them were Fabijen Keler from France, Irena Joveva from
EVEN WITH THE USUAL CRITICISM ON THE ACCOUNT OF THE EU BEING TOO PASSIVE, THE RECENT REPORT OF TONINO PICULA, EUROPEAN PARLIAMENT’S RAPPORTEUR FOR SERBIA, TELLS SOMEWHAT OF A DIFFERENT STORY
journey, they raised awareness all over Europe about their goal, which was to inform the Council of Europe and the European Parliament firsthand about their demands and the months-long
Slovenia, and Gordan Bosanac from Croatia, who were the recipients of a letter in which the main focus was on suspicions that the authorities in Serbia had used a sound cannon during the Belgrade protest on March 15th.
Students were promised that their letter will reach the rest of the MEPs & colleagues from the European Parliament, with Irena Joveva announcing that she will request the company of the president of the European Commission, Ursula von der Leyen.
According to an IPSOS survey from 2024, support for the European Union in Serbia fell to 40 percent, while Russia is considered the country’s biggest partner. This begs the question to what degree the EU plans to involve itself with the political crisis in Serbia.
EU’S POSITION ON SERBIAN PROTESTS - SCHRÖDINGER’S SUPPORT
During the end of March 2025, the president of the European Commission, Ursula von der Leyen, met with the Serbian president, Aleksandar Vučić, which turned out to be a move that would receive a fair amount of backlash in the European Parliament. As a reaction to this decision, a letter was sent to the President of the European Commission. It was signed by 31 MEPs that said that the timing of this meeting was “troubling“ and that this may send harmful
Photo:
Simlinger / Shutterstock
signals given the gravity of the events that are unfolding in Serbia. The letter mentions that this could risk „further reinforcing perceptions that the EU ignores democratic backsliding.“
Marta Kos, the European Commissioner for Enlargement, recently wrote on her social media profiles that the EU demands from Serbia the same as the student movement in that country: “We are asking Serbia on its way to the EU exactly what the protesters are asking for: the rule of law, the fight against corruption, and public procurement.”
This dynamic feels like the best representation of the current positioning of the EU on this topic. On one side the European officials have been criticized for not speaking out in support of the student-led protests, while on the other side many MEPs have been praised for raising awareness within the European Parliament on how this passive stance of the EU doesn’t align with its core values.
Even with the usual criticism on the account of the EU being too passive, the recent report of Tonino Picula, European Parliament’s rapporteur for Serbia, tells somewhat of a different story.
HOW LENIENT IS THE EU TOWARDS SERBIA?
The Foreign Policy Committee of the European Parliament has adopted the report coming from Tonino Picula for Serbia for the period of 2023 and 2024. While the report does confirm the commitment of Serbia to European integration, it also points out shortcomings in fields such as rule of law, the judiciary, and the alignment with the foreign policies of the European Union.
The report acknowledged the same issues that were brought to light by student protests as well, claiming that the systemic problems within Serbia are particularly worrisome. It should also be noted that the report expressed concerns due to allegations coming from Serbian authorities that the EU member states were involved in the organization of student protests. Questionable media freedom and the lack of sufficient transparency of media ownership and funding were also pointed out as a problem.
At the end, the European Parliament expressed its condolences for the families of the victims of the tragedy in Novi Sad while calling for a fully
citizens, with a cathartic reflection on the wars of the 1990s.
“I WANT TO TELL THE PARENTS OF THESE CHILDREN FROM NOVI PAZAR NOT TO WORRY, AND THAT THERE ARE NO MORE OF “OUR” AND “YOUR” CHILDREN; THEY ARE ALL OUR CHILDREN,” SAID GORAN SAMARDŽIĆ
transparent opening of the legal proceedings concerning the investigation carried out by competent authorities in Serbia.
FROM CONFLICT TO CONNECTION
A big part of Serbia’s path to the EU focuses on reconciliation among the neighboring countries in the western Balkans, and it seems that even with all of the European mediation in this process, the progress in this field was barely tangible. Another major
success of the current student protests was the unification of students of different nationalities, the most notable one being the re-ignited friendship between Serbian and Bosniak students.
It appears that at the end of the day, Serbia’s alignment with the values of the European Union had to begin within its own society first. This shift within Serbian society was also initiated by a war veteran, Goran Samardžić, whose speech inspired admiration among both Serbian and Bosniak
“I want to tell the parents of these children from Novi Pazar not to worry, and that there are no more of “our” and “your” children; they are all our children,” said Goran Samardžić during the blockade of the RTS building on Takovska Street that has been taking place for days now. These words have been so impactful that they are still echoing around the region.
A NATION’S VOICE ON WHEELS
Serbia stands at a crossroad, with its students leading the charge for change through an inspiring movement that captured the attention of Europe. Their Tour to Strasbourg was more than just a physical journey, it symbolized their determination to confront corruption and demand accountability from Serbian authorities. By looking to amplify their voices by adressing Europe, students have sparked important discussion not only in Serbia, but also inside of the European Parliament.
As European officials react with varying degrees of engagement, Serbia’s path toward integration without a doubt requires both internal and external transformation. The unifying spirit among citizens and neighboring communities highlight the importance of reconciliation as a cornerstone for progress. The students of Serbia are calling for collaboration and proactive support from the EU, ensuring that Serbia’s pursuit of justice, transparency, and democratic principles evolve into tangible reform.
Photo: Simlinger / Shutterstock
Photo: Dusanka Ljubojević / Shutterstock
Between Trade Pressures and Investment Gaps
An analysis of Serbia’s economic trends in early 2025, from foreign trade imbalances and tariff risks to fiscal strain and the limits of political stability
DR IVAN NIKOLIĆ
Associate at the Economics Institute in Belgrade and Editor of the monthly bulletin MAT
Dr Ivan Nikolić, Associate at the Economics Institute in Belgrade, Editor of the monthly bulletin MAT and President of the Council of Governors of the National Bank of Serbia, offers a clear-eyed assessment of the key macroeconomic developments shaping the beginning of 2025. In this interview, he discusses the widening trade deficit, the vulnerability of the automotive sector, shifting export dynamics, FDI trends, and the fiscal pressures Serbia faces amid growing political and social uncertainty.
What were the main reasons for the increase in Serbia’s foreign trade deficit in goods in February 2025, and how did imports and exports perform during that period? In February, for the eighth consecutive month, the value of yearon-year foreign trade increased – by 2.2%. Within this framework, goods exports amounted to €2,412 million (a decrease of 4.1%), while goods imports reached €3,450 million (an increase of 7%), resulting in a trade deficit of €1,038 million (a rise of 46.6%).
The faster growth of imports compared to exports stemmed from the acceleration of the investment cycle, as well as increased disposable income among the population.
At the same time, exports were negatively affected by the weakened pace of economic activity in the Eurozone, which led to reduced external demand.
How will the increased US tariffs affect the European and Serbian automotive sectors, and what role does the new production line in the Kragujevac plant play in that context?
WITHOUT POLITICAL STABILITY, EVEN SOUND MACROECONOMIC POLICIES CAN BE UNDERMINED
The European automotive industry is facing a serious crisis, brought on by a combination of structural changes, regulatory pressures and global competition. An industry that for decades served as a driving force of economic growth and employment is now threatened by falling production, job losses and a shrinking market share in favour of Asian competitors.
There is now growing concern about the possible introduction of high tariffs on car exports to the United States. Even as I answer your question, no one knows exactly what the tariffs will be –whether 10%, 25%, or even higher.
In any case, we are entering a difficult period, full of risk and uncertainty, including for many domestic companies in this sector.
As for the production of the Fiat Grande Panda, it is not directly threatened by the higher tariffs, since its key market is not North America. Let me remind you that this was also the case with the previous Fiat 500L, which only in 2014 sold more than 10,000 units in the US.
Which sectors within Serbia’s Manufacturing Industry recorded the highest exports in the January–February 2025 period, and what are the key
markets for those products?
In the first two months of this year, the sectors within the Manufacturing Industry that recorded the highest year-on-year export growth were:
• Basic metals production (€78.8 million or 20.1%)
• Food products manufacturing (€68.9 million or 17%)
• Fabricated metal products (excluding machinery) (€35.9 million or 15.4%)
• Chemicals and chemical products (€35.8 million or 14.7%)
The largest export markets for companies in the Basic Metals Production sector are Turkey and China. Within this sector, copper production leads the way, accounting for 62.1% of exports and recording a growth of 46.9% compared to January–February 2024.
How did the shift in the structure of imports and exports by purpose-based product groups affect Serbia’s overall foreign trade balance at the beginning of the year?
When viewed by purpose-based product groups, the largest impact on total export performance in the January–February 2025 period came from a decline in capital goods exports (contributing -2.9 percentage points), which accounted for 21.7% of total exports and fell by €134.1 million, or 11.7%, and from exports of intermediate goods (accounting for 41.2% of total exports, down €74.3 million or 3.7%).
On the other hand, imports were largely driven by the category of EU-unclassified goods by purpose (16.2% share, up by 23.2%), and imports of intermediate goods (32.3% share, up by 6.8%, contributing 2.2 percentage points).
What does the dynamic of foreign direct investment (FDI) in Serbia show for January 2025, and how did expenditures
related to dividends, interest and reinvested earnings affect the net balance?
The inflow of FDI from nonresidents into Serbia in January amounted to €224.4 million. While this is €380.1 million less than in the same month last year, it is worth noting that January 2024 was an exceptionally strong month, so it is too early to draw conclusions about this year’s FDI trend.
To fully assess the effects of FDI, it is important to consider that total primary income outflows based on FDI amounted to €179.7 million – of which €61.2 million related to dividend payments, €23.5 million to interest payments, and €95.0 million to reinvested earnings, which represent retained profits in foreignowned companies (i.e. profits that were not paid out to owners).
Therefore, the net FDI inflow from non-residents into Serbia in January amounted to €44.7 million.
It should also be kept in mind that January – like any individual month – is not the most reliable basis for assessing the net effects of FDI, as income outflows are typically related to investments made in previous years.
How did student blockades and consumer protests affect retail trade turnover in February 2025?
The value of retail trade turnover in February 2025 was 3% higher in nominal terms compared to the same month of the previous
THE
TRADE DEFICIT WIDENED AS IMPORTS OUTPACED EXPORTS, DRIVEN BY INVESTMENT MOMENTUM AND HOUSEHOLD SPENDING
year; however, in constant prices, turnover decreased by 0.5%. The weaker year-on-year performance in February can be attributed to several factors: the calendar effect (one day fewer than in February last year), consumer association boycotts of retail chains as a response to high prices, and student blockades, which introduced uncertainty and tension into the domestic consumer market and led to the postponement of some purchases to the following months (particularly in the case of certain durable goods).
The calendar effect had the strongest influence, as evidenced by the fact that, in the seasonally
adjusted data series, year-on-year nominal consumption growth reached 6% – a rate comparable to the average recorded over the previous six months.
In any case, without political stability, there can be no macroeconomic stability. Political stability creates the conditions for long-term economic policy, increases investor confidence, and reduces the risk of currency crises. Without it, even sound macroeconomic policies can be undermined, leading to economic difficulties.
Which tax categories recorded the largest decline in February
2025, and what impact did this have on budget revenues and the fiscal outcome?
In the first two months of this year, the budget of the Republic of Serbia recorded a fiscal result of -25.7 billion dinars, which is 30.9 billion dinars worse than in the same period of the previous year.
This outcome is the result of a real increase in budget expenditures (5.9%) alongside a real decrease in budget revenues (-3.2%).
The decline in budget revenues was primarily driven by lower revenues from corporate profit tax, non-tax revenues, excise duties, and customs duties.
On the expenditure side, the main contributor to the increase was capital spending, which grew by 33.3%. This is generally seen as a positive indicator, as the state is attempting to compensate for weaker prospects in certain sectors of the economy by accelerating investment.
FABERGE OR MATRYOSHKA:
The Finnish ambassador to Serbia, Montenegro and North Macedonia is Mr. Niklas Lindqvist at Easter Bazaar at British Residence, April 9th
TIES AND GLASSES:
Mirko Štark (Jewish comunity of Novi Sad), Adam Sofronijević (University Library “Svetozar Marković”) and Carsten Meyer-Wiefhausen (Deputy Head of Division, Embassy of the Federal Republic of Germany) at Launch the State of Israel’s Presidency of the International Holocaust Remembrance Alliance IHRA at the Embassy of the State of Israel
SUCH DAYS COME WHEN THE COMMISSIONER FOR THE PROCETION OF EQUALITY NEEDS PROCETION... OF EQUALITY:
Brankica Janković, the Commissioner for the Protection of Equality and Avivit Bar-Ilan, ambassador of Israel to Serbia, Women’s CEO Summit, Palata umetnosti Madlena, April 3rd
FONDUE IS TASTIER THAN FISH & CHIPS:
Anne Lugon-Moulin, Swiss ambassador to Serbia and Aleksandra Joksimović, former Serbian ambassador to UK, Women’s CEO Summit, Palata umetnosti Madlena, April 3rd
TODAY, AS IN 1948 -
“IT IS SAFEST SO SING MEXICAN SONGS”:
Carlos Felix Corona, ambassador of Mexico to Serbia at the concert of the Chartage Simphony Orchestra (Tunisia), the National Theatre
We Celebrate Leaders of Change
Diplomacy & Commerce Awards Ceremony for 2025 Held in Belgrade
DIPLOMACY & COMMERCE MAGAZINE CELEBRATES ITS 9TH ANNIVERSARY AND HONOURS 2025 AWARD WINNERS
In the elegant setting of the Yugoslav Film Archive in Belgrade, the 9th anniversary of Diplomacy&Commerce magazine was celebrated in the presence of numerous guests and friends of the editorial team. As a highlight of the evening, twenty-three Diplomacy&Commerce Awards for 2025 were presented to individuals, companies, and institutions that have made outstanding contributions to Serbia’s economic, social, and humanitarian development.
The award winners were selected by a distinguished jury composed of: Marko Čadež, President of the Chamber of Commerce and Industry of Serbia; Vladimir Gak, President of the Chamber of Commerce of Vojvodina; Brankica Janković, Commissioner for the Protection of Equality; Tijana Palkovljević, Director of the Gallery of Matica Srpska; Igor Černiševski, Executive Director of IAB Serbia; Stevan Ristić, Media Association; Milica Pražić, Serbian Brewers Association; Danijela PopovićJurić, Red Communications; and HRH Princess Ljubica Karađorđević.
The event was opened by Robert Čoban, Director of Diplomacy & Commerce, who presented the magazine’s multi-platform model and its regional coverage. He was followed by HRH Princess Ljubica Karađorđević and Tatjana Macura, Minister without portfolio in the Government of the Republic of Serbia.
In her address, Minister Macura expressed gratitude to the magazine’s editorial team for their consistent promotion of the culture of dialogue, emphasising its vital importance today more than ever.
“I take special pride in the fact that on occasions like these, we are increasingly introduced to strong, dedicated, and visionary women who are breaking ground in business, politics, media, culture, and diplomacy. I believe this is only the beginning of a powerful trend in which women will continue to stride forward—confidently and steadily— towards equality, influence, and the kind of change that shapes the world,” said Minister Macura.
The awards presented at the ceremony included the following categories:
The Diplomacy & Commerce Award for the Best Corporate Social Responsibility Campaign was presented to Fitpass and the Smart agency. The award was accepted by Boris Janačković from Fitpass and Jelena Zvekić, co-founder of the Smart agency. The award was handed over by Mihailo Vesović on behalf of the Serbian Chamber of Commerce.
The Diplomacy & Commerce Award for Green Economy and Sustainable Development Projects was presented to VipPa Group for the project “VipPa EKO Parking Tower.” The award was accepted by Julijan Graf Drakul, Director and Founder of VipPa Group, and handed over by Vladimir Gak, President of the Chamber of Commerce of Vojvodina.
The Diplomacy & Commerce Award for Supporting Cultural Institutions and Artists was presented to AstraZeneca. Aleksandar Tripković, Country Director for Serbia, accepted the award on behalf of the company. The award was handed over by Danijela Popović Jurić from RED Communications.
The Diplomacy & Commerce Award for Business Innovation in the Company Category was presented to OTP Banka Srbija for the project “OTP Junior Card and OTP mbank App for Juniors.” Ljubiša Egelja, Director of the Marketing and Communications Division at OTP Banka Srbija, accepted the award on behalf of the company. The award was ceremoniously handed over by Nada Filipović from EleveneS.
The Diplomacy & Commerce Award for Humanitarian Efforts (Company) was presented to SBB for the project “Humanitarian Action – SBB Player of the Match.” Minja Jugović Janjić, Director of Marketing and Communications at SBB, accepted the award on behalf of the company. The award was handed over by Svetlana Kostić from MK Group, last year’s laureate.
The Diplomacy & Commerce Award for Business Innovation in the Product Category was presented to Japan Tobacco International for the campaign “Launch of the PLOOM Device in Serbia.” The award was accepted by Nemanja Pucarević, Marketing Director for the Western Balkans at JTI. It was handed over by Igor Černiševski, Executive Director of IAB Serbia and a member of this year’s Award Jury.
The Diplomacy & Commerce Award for Improving Business Conditions and the Economic Environment for Small and Medium Enterprises was presented to UniCredit Bank for the campaign “UniCredit for Serbia.” The award was accepted by Svetlana Bunčić, Head of Identity and Communications at UniCredit Bank. It was handed over by Gabriele Ingrosso from the Embassy of Italy in Serbia.
The Diplomacy & Commerce Award for Promoting Social Activism was presented to Heineken Serbia for the campaign “Heineken Volunteers: Creating a Greener and Cleaner Community Together.” The award was accepted by Biljana Bobić Subin on behalf of the company and handed over by Violeta Jovanović from NALED.
The Diplomacy & Commerce Award for Advancing Bilateral Cooperation was presented to the Babka Gallery from Kovačica. The award was accepted by Pavel Babka and handed over by H.E. Michal Pavuk, Ambassador of Slovakia to Serbia.
The Diplomacy & Commerce Award for Best Media Relations in the Institutional Category was presented to the Belgrade City Museum. The award was accepted by the Museum’s Director, Jelena Medaković, and handed over by Marija Labović, Director of the Tourist Organization of Serbia and a 2024 D&C Awards laureate.
The Diplomacy & Commerce Award for the Most Professional Media Personality was presented to journalist, TV producer, and host Minja Miletić. The award was handed over by Tijana Palkovljević Bugarski, Director of the Gallery of Matica Srpska.
The Diplomacy & Commerce Award for Contribution to the Development of the Local Community and Civil Society was presented to the public enterprise Gold Gondola Zlatibor. The award was accepted by Bojana Božanić, General Director of Gold Gondola Zlatibor, and handed over by Milica Pražić from the Serbian Brewers Association.
The Diplomacy & Commerce Award for Best Media Relations in the Embassy Category was presented to the Embassy of Libya in Serbia. The award was accepted by H.E. Mohamed O. A. Ghalboun, Ambassador of Libya to Belgrade, and handed over by Danijela Galov Vujević from the Croatian Chamber of Economy.
The special Diplomacy & Commerce Award for the Most Successful Corporate Social Responsibility Campaign on a Global Level was presented to Generali Osiguranje for the campaign “The Human Safety Net.” The award was accepted on behalf of the company by Dragan Filipović, President of the Executive Board of Generali Osiguranje Serbia, and Nataša Đurđević, Director of Corporate Communications and Programme Director of THSN in Serbia. The award was handed over by H.R.H. Princess Ljubica Karađorđević, a member of this year’s Award Jury.
The special Diplomacy & Commerce Award for Advancing Digital Literacy and Education was presented to A1 for the platform #BoljiOnline. The award was accepted on behalf of the company by Predrag Đurković and handed over by Željka Ćirić Jakovljević from UniCredit Bank, a 2024 D&C Awards laureate.
The special Diplomacy & Commerce Award for Best Luxury Concierge and Lifestyle Management was presented to Quintessentially Group. The award was accepted by the company’s General Director, Katarina Larisa Ham, and handed over by Mihajlo Pavić from NewsMax Balkans.
The special Diplomacy & Commerce Award for the Most Successful Greenfield Investment in the Region and the Development of a New City was presented to Lustica Bay Montenegro. The award was accepted by Ana Zloković, Marketing Director, and handed over by Bojana Knežević from AirSerbia, last year’s laureate.
The special Diplomacy & Commerce Award for Excellence in Hospitality in the Coastal Resorts Category was presented to Huma Kotor Bay Hotel & Villas. The award was accepted by Board Member Draško Trninić and handed over by Milena Stevović from DHG Holding Group, a 2024 D&C Awards laureate.
The special Diplomacy & Commerce Award for Outstanding Lifetime Achievement was presented to Hristivoje Milošević, owner and founder of Aleva. The award was handed over by Brankica Janković, Commissioner for the Protection of Equality.
The special Diplomacy & Commerce “Miodrag Bogić” Award for Networking was presented to Niko Laković from Montenegro Sotheby’s International Realty. The award was handed over by Ervin Pašanović from Adventis Real Estate Management Ltd, last year’s laureate, and Milka Bogić, wife of Miodrag Bogić.
The special Diplomacy & Commerce Award for Excellence in Hospitality in the Mountain Resorts Category was presented to Chalet Sofija. The award was accepted by Maja Radin on behalf of the company and handed over by Mihailo Vuković from Allegra Cruises, a 2024 D&C Awards laureate.
The special Diplomacy & Commerce Award for Corporate Security was presented to Prof. Dr. Dragan Trivan for his contribution to the development of corporate security in Serbia. The award was handed over by Slađana Sredojević from the Association of Serbian Banks.
The special Diplomacy & Commerce Award for Women Leaders in Communications was presented to Marija Pasuljević. The award was handed over by Dragan Nikolić, Editor of Diplomacy & Commerce magazine.
A Vision That Endures
On values, legacy, and the future of one of Serbia’s longest-standing companies through the eyes of its founder and tireless visionary
HRISTIVOJE MILOŠEVIĆ
President of Aleva
Born and raised in Kruševac, after completing his studies in Belgrade, he returned to his hometown and took up a position at the company “Merima”, where he had previously been a scholarship recipient. There, he gained valuable knowledge and experience, progressing from scholarship holder to production engineer and eventually to General Director, during a period when the company grew into one of the most important enterprises in the former Yugoslavia.
From “Merima”, he moved to “Inex Interexport”, joining their representative office in Russia, where he relocated with his family for an extended period. He returned to Serbia in 2003 and opened a
modern cereal-based baby food factory, “Flory”, in his hometown of Kruševac. Since 2005, he has been the owner of “Aleva” from Novi Kneževac.
Awards are a confirmation that you are doing something right and that others recognise it. I grew up in very modest circumstances, and it was precisely that difficult
MAINTAINING THE STATUS QUO IS NOT AN OPTION ON THE GLOBAL MARKET
You have received numerous awards – from “The Best European” and the Captain Miša Anastasijević Award to the title of Honorary Citizen of Novi Kneževac, the town where Aleva’s facilities are located. You were recently honoured with a Lifetime Achievement Award by Diplomacy & Commerce magazine. What do such accolades mean to someone of your age and experience?
start that gave me the strength to fight for success. When you know that you won’t be handed education or a job on a plate, you have to rely on yourself and your own work. I have always strived to give my best throughout my career, regardless of whether I was an employee or a business owner. I believe people recognise and appreciate that kind of dedication, which, over time, is reflected in the awards you receive.
As far as I know, you still come to work every day. What does a working day look like for someone in their tenth decade of life?
Yes, I still come to work every day, although my working day is much more relaxed. I regularly follow sales reports and attend quarterly meetings where results and growth plans are presented. I enjoy hearing different opinions from employees about current developments – I simply like to stay informed. I find it fulfilling to remain professionally active and to pass on my knowledge to younger generations. Aleva now has a professional management team, but the family remains actively involved, especially my grandchildren, Jelena and Vladimir.
Statistics show that in our region, only 21% of family businesses survive the transition from the first to the second generation, and just 1% make it to the third. How did you manage to be part of that 1%?
Times inevitably change, and we must adapt. We were fortunate that our successors had an interest in business rather than pursuing other professions. I was greatly helped by my advisor and friend, Milan Kovačević, who guided me along the way, as well as by working with internationally renowned consulting firms that helped us develop a long-term succession plan.
You have witnessed business operations across various systems and eras – from socialism during Tito’s time, through the post-Tito period, transitional Russia in the 1990s, and Serbia’s own transition in the 2000s, to the present day. What would you highlight as the key moments of your career?
After graduating from university in Belgrade, I returned to my hometown of Kruševac and began my business career at Merima. This company gave me the opportunity to receive training abroad, allowing me to gain valuable knowledge and experience, which I later applied to the development and improvement of detergent, chemical, and cosmetic production. After ten years as General Director, in May 1978, I moved to Russia as a representative of the company Inex-Interexport. At that time, Western companies were not allowed direct access to the Russian market, while InexInterexport, as a Yugoslav company, enjoyed a privileged status. I recognised great potential to
improve operations and consistently exceeded the set targets. Interestingly, I was the one who secured the first contract with Estée Lauder in the USSR. At the beginning of 2003, I returned to Serbia and that is when the business idea to open the baby food factory Flory was born. Following that investment, I realised that the food industry was a field worth focusing on, and in 2005, I became the owner of Aleva. Each of these stages holds a special significance for me, and I learned something valuable from each of them.
What are you particularly proud of when it comes to the Aleva company – what did the “change for the better” look like?
I am especially proud of the consistent growth and the continuous improvement and strengthening of all segments of the business –from staffing and technology to product range. Aleva represents a blend of experience, quality, and tradition, and these values will continue to be the company’s foundation in securing its place on the market. The expansion of exports, not only regionally (to former Yugoslav countries) but globally, is further proof of the product quality. At present, we have ambitious plans for export growth, with exports currently accounting for over 35% of total turnover.
How do you deal with global competition?
My international experience and contacts with numerous globally renowned companies have helped me to continuously learn and adapt to market trends. Companies such as Henkel, HACO, and Kotányi have significantly influenced my way of thinking, and I see competition as a stimulus and inspiration for improvement. Competition always motivates you to progress and develop new ideas. Maintaining the status quo is not an option on the global market.
Have you ever considered selling the company to a global player, as has been the case with most major food industry firms in our country?
There has been interest and a few proposals for discussions, but I have never seriously considered it. I believe in the domestic economy and think it is important to preserve local identity and protect employees who have been part of the company for years. That is the case with the factory in Novi
I BELIEVE
–
THAT THE FOUNDATION OF SUCCESS
BOTH IN BUSINESS AND IN FAMILY – LIES IN RESPECT, TRUST, AND GOODWILL.
Kneževac, where over 190 people are employed. Generations have passed through the factory, and it is not uncommon for entire families to work in our company. Their loyalty deserves to be valued.
How does your company engage with the local community in Novi Kneževac? Do you carry out any CSR projects locally?
As I mentioned, caring for employees and the local community should be a standard for all businesspeople. I have always wholeheartedly supported all initiatives, and I would highlight the following regular activities: donations of goods to the Red Cross, the retirement home, and the hospital; support for the restoration of the Serbian Orthodox Church of the Holy Archistrategos Gabriel in Obilićevo; and a few years ago, we donated a car to the local health centre. These activities represent our contribution to improving living conditions in the local community, and we plan to continue with similar projects in the future.
In two years, Aleva will celebrate its 80th anniversary. The numbers show that you process 10,000 tonnes of vegetables annually and export your 100 products to 50 countries around the world. What are your plans leading up to the company’s 80th birthday?
Our company values the work of loyal employees, while also welcoming the fresh energy that new staff bring. We believe that team diversity is key to original ideas and projects, as it allows for different perspectives. Our most wellknown product, Aleva paprika, is synonymous with this type of spice. Since 1947, when our tradition of processing, grinding, and packaging ground paprika began, it has remained our best-selling product. In addition, we have developed a wide range of products for preparing traditional dishes.
As consumer habits and needs change, so does our product portfolio. Market trends show a shift from family-sized to individual packaging. We are currently
developing the Quik instant meal segment – both savoury and sweet – which are practical and can be taken and consumed on the go. Our company has always been consumer-focused, and we will continue to invest in innovation. Our business philosophy is to create a balanced and thoughtful market presence – starting from a highquality product, affordable pricing, targeted distribution, and moderate promotion. Only in this way can we ensure the success of what the company ultimately stands for.
Finally, what advice would you share with younger generations in business?
Through my experience, I have learned several important lessons that I would like to share.
Surround yourself with good and capable people.
Throughout my career, I have always relied on the diligence and competence of my colleagues, showing trust and respect to every employee.
Make important life decisions with a sense of responsibility towards others.
• People should be valued by their actions, not their words. Don’t hesitate to take initiative and go beyond your job description.
• At times, you will have to make decisions based on incomplete information – this should not frighten you, but rather motivate you to act responsibly and consider the interests of all parties involved.
Learn throughout your life and stay attuned to trends.
• Education is essential, as it is the only way to remain competent and meet the challenges of the modern age.
• Progress in business is impossible without new ideas and innovation.
• True opportunities are assessed and recognised, even when they are not obvious to most people.
Private life must be in balance with business.
• Family should always come first, as they are the ones who stand by you through both good times and bad.
In the end, I believe that the foundation of success – both in business and in family – lies in respect, trust, and goodwill. These values are essential for long-term stability and progress.
Beyond the Peaks
From sustainable innovation to women’s empowerment and cultural preservation, Zlatibor’s Gondola is redefining tourism through bold projects and community-first values
Today, Zlatibor is recognised as a symbol of innovation and progress in tourism, and the “Gondola” project—aside from holding the title of the longest in the world—continues to attract new investments of great significance for both the municipality and the wider region.
Under the name “New Zlatibor”, plans are underway to build a new gondola branch connecting to Priboj Spa, worth €60 million, along with further developments at the mountain peak valued at €80 million. The Gondola stands out as a unique example of a public enterprise that, in addition to driving large-scale investment, constantly redefines cooperation with the local community—most notably with women entrepreneurs.
GOLD GONDOLA SETS THE STANDARD FOR SUSTAINABLE DEVELOPMENT THROUGH STRONG PARTNERSHIPS WITH THE LOCAL COMMUNITY AND ECONOMY
In just a few years, the Gondola has become known for its mission to be a driver of modern tourism while preserving the authentic spirit of Zlatibor. It continues to evolve in line with the values of contemporary, sustainable tourism, positioning the local community as the foundation for building excellence.
This enterprise proudly stands as an initiator, patron, driving force—and often also the implementer—of numerous projects, initiatives, and events that not
More recently, in January 2025 alone, the number of tourists rose by 38.4% compared to the same month the year before, with the number of foreign visitors increasing by an impressive 49.2%.
The rise in tourism and investment, along with internal migration and seasonal population growth, is directly reflected in the increasing number of people employed in the service sector, as well as the emergence of new businesses meeting the needs of visitors. There is a growing demand for workers in hospitality, transport, retail, and other related industries.
While many young people from smaller municipalities in central Serbia are leaving in search of better opportunities—often abandoning rural areas—the municipality of Čajetina stands in stark contrast to these trends. A growing number of people, along with their families, are moving here in search of employment and a higher quality of life. Čajetina is also the only local government in this part of Serbia to actively develop a pre-school education system in rural areas.
With as many as eight kindergartens in surrounding villages, Zlatibor no longer needs to prove that it is becoming one of the most desirable places to live.
The Gondola has been recognised as a true MEETING POINT through numerous events, conferences, and festivals. In a remarkably short period, it has become both a generator and incubator of local community development— shaping a unique ecosystem ready to respond to the challenges and demands of the new economy and a changing era.
BLENDING TRADITION WITH MODERN TOURISM
only enhance Zlatibor’s tourist offering, but also strengthen the local economy, attract investment, and help transform a small rural area into an increasingly attractive place to live.
The rapid development of Zlatibor can, for now, be most clearly observed through impressive tourism statistics and dynamic demographic shifts.
In 2004, Zlatibor recorded a 35% increase in tourist numbers compared to the previous year.
Within the Gold Gondola enterprise, a unique concept has been created—one that brings together creativity, tradition, and local entrepreneurship. The Gondola Shop stands out as one of the most exciting examples of how local producers, artists, and designers can collaborate to craft unique products inspired by tradition, yet modern and innovative in their design.
The popular brunch in the cabin, featuring a traditional Zlatibor platter, has been delighting tourists for years. Soon, visitors to the Golden Mountain will also have the chance to ride in the new “Luxury Cabin”—a fusion of local creativity and the destination’s authentic charm, offering an entirely new perspective on Zlatibor.
GOLD GONDOLA
MAJOR TOURISM PROJECTS
The Vision of New Zlatibor is the name given to a series of future-facing projects set to place Zlatibor firmly on the global tourist map as one of the most innovative destinations. The construction of the “Golden City”, the revitalisation of Ribnica Lake, and the development of 20 sports fields will combine nature and functionality through creative, forward-thinking solutions.
The region’s greatest assets will be transformed into a symbolic expression of the four elements— fire, air, water, and earth—brought to life through a unique architectural feat, featuring a 139-metrehigh tower inspired by the iconic Zlatibor pine.
EMPOWERING WOMEN
In partnership with the Women’s Association “Zlata”, Gold Gondola is systematically and continuously promoting women’s creativity, entrepreneurship, the preservation of tradition, the development of tourism, healthy lifestyles, and mutual support and collaboration among women.
An international conference titled Leader with a Soul was launched to provide women from the Zlatibor region with the opportunity to learn from globally recognised experts and leaders, and to proudly showcase their skills, heritage, culture, and worldview.
Under the patronage and guidance of the Gondola team, advanced initiatives are being developed to enhance women’s personal and leadership capacities, and to actively involve them in decision-making processes and the sustainable development of the community.
CENTRE OF EXCELLENCE
Through ongoing support and collaboration with artists and the creative industries, Gold Gondola is branding Zlatibor as
BY
WORKING HAND-IN-HAND WITH LOCAL ENTREPRENEURS AND MAINTAINING TRANSPARENCY, GONDOLA DRIVES CHANGE THAT KEEPS PEOPLE AND IDEAS ROOTED IN ZLATIBOR
an attractive destination tailored to the modern traveller—one who seeks a richer, multi-sensory experience of authenticity.
A grand fashion show by renowned designer Igor Todorović, seamlessly set within the natural landscape of Zlatibor, showcased a stunning blend of glamour and tradition.
With the creation of the new Gondola Show Room—first in the centre of Zlatibor, and soon beyond—the brand continues to expand its ecosystem through innovative formats and engaging experiences that bring the destination closer to its visitors.
Through its Members Club and Loyalty Programmes, Gold Gondola offers a range of exclusive benefits for guests and business partners, while actively integrating local entrepreneurs and keepers of tradition into the local economy. By offering tailored training and development programmes, it helps raise the quality and visibility of their offerings.
A wealth of cultural events, educational programmes focused on organic production, and initiatives aimed at preserving authenticity are just some of the many excellence-driven projects being developed year-round within the Gondola system.
INITIATIVES TO PRESERVE AUTHENTICITY
With the ambition to become a hub for connecting producers of authentic Zlatibor goods—particularly food and beverages—with hoteliers, restaurant owners, and retail chains, Gold Gondola is launching a multidisciplinary gastronomic event: Etno Gastro Fest. Through its creative approach, this festival aims to redefine the standards for organising such events.
By blending contemporary culinary trends with the preservation of traditional recipes, the Gondola promotes the authenticity of local cuisine and inspires a renewed appreciation for heritage.
The festival will host modern regional chefs, while the introduction of the “Authentic from Zlatibor” label marks the beginning of a structured effort to support local entrepreneurs and their unique offerings.
INTERNATIONALISATION
Gold Gondola is preparing to launch its first international forum and festival, “Gondola – A New Perspective on the World.”
This autumn, Zlatibor will host the inaugural Regional Gondola Forum—dedicated to this unique and increasingly attractive form of tourism, now widely recognised for its diversification, crosssectoral connections, and its role in driving sustainability, new initiatives, and the preservation of authenticity in synergy with the creative industries.
SUSTAINABILITY AND TRANSPARENCY
Collaboration with businesses, local authorities, NGOs, and citizen associations is a cornerstone of Gold Gondola’s operations, recognising the importance of synergy in every aspect of its work. This inclusive approach enables joint solutions to local challenges, creating the foundations for longterm progress and sustainable development.
By utilising local resources— such as labour, materials, and services—the company has a positive impact on the local economy, generating employment opportunities and helping to reduce migration to larger urban centres. Gold Gondola actively cooperates with local entrepreneurs, sourcing products and services from local suppliers. This strategy supports the growth of small and medium-sized enterprises, further stimulating regional economic development and setting new standards for future initiatives.
GOLD GONDOLA
First Luxury Travel Summit Montenegro
The non-governmental organisation Montenegro
Luxury Association organised a three-day event, the Luxury Travel Summit Montenegro, which took place from 26 to 28 March in Boka. The central event of the summit, the LTSM Conference, was officially opened by Minister Ernad Suljević. The conference gathered global experts and leaders from the premium tourism sector, with the aim of discussing the future of luxury tourism in Montenegro. Addressing the audience, Minister Suljević emphasised the strategic importance of developing luxury tourism in Montenegro and the need for continuous improvement of the business and investment climate.
Food Producers from Vojvodina in Rovinj
The fourth Weekend Food Festival was held at the old Tobacco Factory in Rovinj at the beginning of April. This festival brings together leading figures from the regional and global gastronomy scene. In a town that has become synonymous with top-level gastronomy in recent years, the festival opened its doors for a weekend where knowledge and pleasure, professionals and
audiences, and passion and profession intertwine. Through more than 30 panels, masterclasses and lectures, the festival once again became a hub for discussions on new trends, sustainability, innovation, and many other topics.
This year, food producers from Vojvodina, gathered under the auspices of the Chamber of Commerce of Vojvodina, showcased Serbia’s
“Montenegro has long been recognised as an attractive investment destination, and its natural resources, favourable tax system and openness to foreign investment make it highly competitive on the global market,” the Minister noted. During a panel on branding luxury destinations, moderator Robert Čoban, President of the Color Press Group, spoke in particular about the “White Lotus effect” – the impact of popular films and TV series on the development of destinations where they are filmed. The conference was held within the triangle formed by three luxury destinations in Boka – Porto Montenegro, Luštica Bay and Portonovi.
flavours and aromas. Festival participants had the opportunity to sample cheeses from Čurug, wines and rakija from Fruška Gora, and many other delicacies. During the panel “Gastro Stories of Vojvodina”, Robert Čoban spoke with Branislav Mamić from the Chamber of Commerce of Vojvodina and Dejan Čavić from “Kuhinjica” about how destinations can be branded through gastronomy.
Participants from Vojvodina
The Atmosphere in the Tvornica Courtyard
Vojvodina's Culinary Stories Panel
Luxury Travel Summit
Minister Ernad Suljevic
Lara Ham and Stefan Stašević
by Natali Husić
The Tariff Gambit
Diplomacy in the Age of Transactional Trade
Donald Trump’s return to the global stage is once again marked by a familiar mantra: tariffs, not treaties. In early April 2025, his administration introduced sweeping new levies — a flat 10% on all imports, with even steeper rates for China and the European Union. Dubbed “reciprocal tariffs,” the move is less about economic orthodoxy and more about redefining the rules of global commerce under the guise of fairness.
This policy has sparked an international reckoning. China retaliated swiftly with 34% tariffs on U.S. goods and export controls on rare earth minerals, while European leaders warn of a new era of protectionism reminiscent of the 1930s. Markets reacted with panic, shedding trillions in value within days. But beyond the economic tumult lies a deeper
YOU DON’T
WIN GLOBAL LEADERSHIP BY CLOSING THE DOOR
—
YOU WIN IT BY SETTING THE TABLE
diplomatic challenge: can alliances survive a transactional doctrine that prioritizes short-term wins over multilateral cooperation?
The Trump administration argues that these tariffs are not merely punitive — they are a strategic correction. “We’ve been taken advantage of,” said economic adviser Kevin Hassett in a recent ABC News interview, echoing the administration’s long-standing belief that free trade has eroded America’s industrial backbone. But critics, including some within the Republican Party, argue that these tariffs risk isolating the U.S. from its allies and emboldening adversaries like China, who thrive in fragmented global systems.
In Washington, protests erupted against what many see as economic nationalism disguised as patriotism. Meanwhile, on NPR’s weekend political chat, GOP insiders admitted to being caught off guard by the policy’s sweeping scope and potential to inflame inflation. One veteran strategist warned: “You don’t win global leadership by closing the door — you win it by setting the table.”
This diplomatic fallout extends far beyond U.S. borders. For smaller economies — including those in the Balkans — the ripple effects are real. Higher import costs, disrupted supply chains, and shifting trade alliances will test the region’s resilience and agility. In Serbia and its neighbors, where economic ties to both the EU and China are strategically balanced, the need to diversify trade partners and strengthen intraregional cooperation has never been more urgent.
Diplomacy in the Trump era has always operated under a different logic: unpredictability is power. But as history has often shown, erratic economic policies can erode trust faster than they build leverage. The post-WWII global order was founded not just on economic cooperation, but on a belief in shared rules. Trump’s tariff blitz challenges that foundation.
Whether these policies achieve their intended goals — reindustrializing America and rebalancing trade — remains uncertain. But one thing is clear: diplomacy and commerce are no longer separate domains. They are two sides of the same coin, and in 2025, the coin is spinning in mid-air.
Redefining Leadership: Women’s CEO Summit
inspiring progress Through Diplomacy and Business
The Women’s CEO Summit, organized by Color Media, was held on April 3rd, in the company of women from the state administration, diplomatic corps, media, cultural institutions and marketing agencies. The conference provided an authentic experience, covering a range of important and inspiring topics. Although women are increasingly present in social and professional fields, they still face challenges in achieving leadership. This conference was an opportunity to hear motivating stories of successful women, exchange experiences and acquire key skills for professional growth. Through education, networking and support, the goal is to encourage women to take the initiative and increase their influence in making important decisions.
Women’s Voice in Diplomacy (Voice of Women in Diplomacy) is the first panel in which H.E. Anne Lugon Moulin, Ambassador of Switzerland to Serbia; Milana Rikanović, Director of UN Women in Serbia, H.E. Avivit Bar-Ilan, Ambassador of Israel to Serbia, Andrea Pavukova, President of the IWC in Serbia, Giulia Sykopetrites, Deputy Ambassador of Cyprus in Belgrade; Plamena Halačeva, Deputy Head of the EU Delegation to Serbia
and Aleksandra Joksimović, Director of the Foreign Policy Center and former Ambassador of Serbia in London, the panel was moderated by Robert Čoban.
The panel discussed the position of women in diplomacy and compared the experiences of different countries on the topic of equal representation of genders in the position of ambassador and similar functions.
THE FIGHT FOR WOMEN’S RIGHTS IS THE SAME AS THE FIGHT FOR HUMAN RIGHTSMILANA RIKANOVIĆ
H.E. Anne Lugon Moulin, Ambassador of Switzerland to Serbia said that in Serbia, despite the patriarchal values present in comparison to Switzerland, there is a trend of progress in this field, both in companies, state bodies and the work of the NGO sector, as well as in society itself.
“In Cyprus, we have not fully established gender equality in all fields, traditional values
and gender roles in the family are still very present in our society, despite this, there is legislation that regulates these issues. In a way, although we are not a Balkan country, we are quite similar to you in that respect,” said Giulia Sykopetrites, Deputy Ambassador of Cyprus to Belgrade.
Milana Rikanović, Director of UN Women in Serbia, noted that the realization of women’s rights should not depend on ideological orientations, but that they are fully in line with basic human rights: “The fight for women’s rights is the same as the fight for human rights”.
The Ambassador of Israel to Belgrade, H.E. Avivit Bar-Ilan, spoke about her personal experience during her military service in Israel, which is mandatory for both women and men for a period of 2 years. She pointed out that 95% of combat positions in the army are available to both men and women. She noted that there is certainly room for progress in other sectors in Israel: “Out of 32 ministries, only 5 are headed by women. Out of 98 ambassadors, 27 are female. I am very much in favor of further and more intensive inclusion of women in these positions”.
During a discussion on the current perception of the term “woke”, Plamena Halacheva,
Deputy Head of the EU Delegation to Serbia, stressed that she believes that the term has progressively become “toxic” and that over time it has come to be associated with the idea of moral superiority, rather than something positive. She stressed that it is important for everyone to participate in the fight for change in the field of women’s rights: “From Afghanistan to America, we have seen the erosion of women’s rights. Countries all over the world report that they face various obstacles in establishing full gender equality”. Aleksandra Joksimović, Director of the Foreign Policy Center and former Ambassador of Serbia to London, added that she also believes that everyone must participate in resolving such issues, including men, and that things like networking and discussions on such topics are a crucial step in encouraging young women.
All panel participants agreed with this statement, including Andrea Pavukova, president of IWC in Serbia, an organization that is largely involved in networking women who participate in diplomatic life.
The “Women’s Voice in Diplomacy” panel underscores the persistent and complex challenges women face in achieving equal
FROM AFGHANISTAN TO AMERICA, WE HAVE SEEN THE EROSION OF WOMEN’S RIGHTS. COUNTRIES ALL OVER THE WORLD REPORT THAT THEY FACE VARIOUS OBSTACLES IN ESTABLISHING FULL GENDER EQUALITY –PLAMENA HALACHEVA
representation in leadership roles, particularly within diplomacy and governance. The discussions revealed the delicate balance between the legislative progress and deeply rooted cultural norms, highlighting that legal frameworks alone are insufficient to break down long-standing barriers.
An insightful thread running through the panel was the recognition of the varied pace of change across different countries. H.E.
Anne Lugon Moulin and Giulia Sykopetrites
illustrated how social values—whether patriarchal in Serbia or traditional in Cyprus— shape the trajectory of gender equality. These perspectives suggest that while progress is globally shared, the pathways and obstacles are uniquely influenced by local cultures and histories.
The conversations on women’s rights being inseparable from human rights, as emphasized by Milana Rikanović, challenge the ideological lenses through which gender equality is often viewed. This critical reframing positions the issue as universal rather than partisan, emphasizing that advocacy must transcend political divides to achieve lasting change. Similarly, the military example in Israel offered by H.E. Avivit Bar-Ilan reflects how institutional practices can either hinder or accelerate equality, depending on their inclusivity and accessibility.
A notable and nuanced point was raised by Plamena Halacheva, who described the term “woke” as having lost its constructive edge, morphing into a divisive concept in some contexts. This shift in language dynamics mirrors broader societal tensions around activism and inclusion, suggesting that the way we articulate change can influence its reception.
What emerges from this panel is a multidimensional view of diplomacy—not just as a stage for policy and international relations but as a critical arena for gender equity and cultural transformation. By sharing their lived experiences, the panelists effectively bridge the gap between global ideals and local realities. This session serves as a reminder that diplomacy itself can be a tool for societal change, provided the voices and perspectives of women are integral to its processes.
The ultimate takeaway from these discussions lies in the collective responsibility they advocate. Progress in gender equality requires not only legal and institutional reforms but also active participation from all members of society, including men, as emphasized by Aleksandra Joksimović. Networking, mentorship, and open dialogues, like those fostered in this summit, are essential mechanisms for creating meaningful change. The summit thus acts as both a reflection of existing efforts and a catalyst for future action, urging us to continue building a world where leadership is defined by inclusivity and representation.
Empowering Women in Leadership
A Day of Collaboration Among Female leaders in Diplomacy, Business, and Wellness
On the 3rd of April, the Women’s CEO Summit organized by Color Media was held in the company of women from the state administration, diplomatic corps, media, cultural institutions and marketing agencies
Those present had the opportunity to be part of an authentic experience because the conference program included a handful of interesting and important topics. Women, although increasingly present in all social fields, still face challenges in achieving leadership. This conference provided an opportunity to hear inspiring stories of successful women, exchange experiences and acquire key skills for professional growth. Through education, networking and support, the aim is to encourage women to take the initiative and increase their influence in making important decisions. The conference was realized with the support of the companies Fitpass, A1 Serbia, Ploom, VodaVoda and Grand Cafe.
At the opening of the conference, Tatjana Macura, minister without portfolio in charge of coordinating activities in the field of gender equality, prevention of violence against women and economic and political empowerment of women in the Government of the Republic
“THIS MEETING IS A CHANCE TO INSPIRE AND SUPPORT EACH OTHER AS WOMEN LEADERS.” — TATJANA MACURA
“THIRTY-FIVE PERCENT IS NOT ENOUGH. TRUE PROGRESS MEANS FIFTY-FIFTY.” — BRANKICA JANKOVIĆ
of Serbia, and Brankica Janković, commissioner for equality protection, spoke.
At the opening of the event, Minister Tatjana Matsura said, “It is a great pleasure to be in the company of so many successful women today. This meeting is an opportunity to inspire each other, exchange experiences and strengthen the network of solidarity among women leaders.”
Brankica Janković, commissioner for equality, said: “When we talk about the position of women in diplomacy, the situation here is certainly significantly better than it used to be, but when I read how we made great progress and that we have 35% among female ambassadors, for me that is far from progress, or far from enough, than 50%.”
Women’s Voice in Diplomacy is the first panel in which H.E. Anne Lugon Moulin, Ambassador of Switzerland to Serbia; Milana Rikanović, director of UN Women in Serbia; H.E. Avivit Bar-Ilan, Ambassador of Israel to Serbia; Andrea Pavukova, president of IWC in Serbia; Giulia Sykopetrites, Deputy Ambassador of Cyprus in Belgrade; Plamena Halačeva, deputy head of the EU Delegation in Serbia and Aleksandra Joksimović, director of the Center for Foreign Policy and former ambassador of Serbia in London, the panel was moderated by Robert Čoban
The panel discussed the position of women in diplomacy and the comparison of the
experiences of different countries on the topic of equal representation of the sexes in the positions of ambassadors and similar positions.
CEO Talks: BUSINESS is the second panel in which Biljana Braithwaite, Founding Partner & CEO, Sustineri Partners participated; Branka Pudrlja Durbaba, director of sales and customer satisfaction, A1 Serbia; Kathrine Decorzant, CEO of JTI for the Western Balkans; Branka Conić, founder of Valiant communications and the first private museum in Serbia, Home of Jevrem Grujic and Đurđa Kovač, Deputy Country Head, Rio Sava Exploration, the panel was moderated by Dragana Milačak, Red Communications.
The panel discussed different approaches of companies towards gender equality and
socially responsible business, which contributes to the further improvement of women’s representation in the business sector.
CEO Talks: FITNESS & WELL-BEING (Discussions by female directors about physical activity and general well-being) is a panel where Milica Stevanović, lifecoach, gave inspiring speeches; Jovana Tomić, lawyer, CT Legal; Igor Tonković, Yettel Serbia; Bojan Marić, Mountain Rescue Service of Serbia, the panel was moderated by Jelena Radović, FitPass.
The panel discussed the importance of physical activities in our everyday life, but also how the benefits of a healthy life “spill over” to success in the business sector.
Milica Stevanović pointed out that there must be discipline and pushing yourself beyond the limits of comfort: “Strengthening the will through physical activity is really transferred to every segment of our life.”
Igor Tonković also agreed with this: “Discipline in physical activities also applies to the business world, and you will certainly be more efficient and successful in those goals.”
Jovana Tomić mentioned that physical activity helped her a lot in dealing with the stress caused by her job: “I think I’ve succeeded in everything I’ve succeeded in thanks to sports. I’ve been able to look at the biggest challenges rationally thanks to physical activities.”
Bojan Marić followed up on this by saying that “mental and physical health go hand in hand.”
At the end of the last panel, the participants, together with the audience, marked the end of the event with a cocktail served in the halls of the magnificent Madeleine Palace of Art.
Driving Equality in Business
Transforming Corporate Culture Through Gender Equality and Social responsibility
CEO Talks: BUSINESS was the second panel of the Women’s CEO Summit, featuring Branka Pudrlja Durbaba, Chief Sales and Customer Satisfaction Officer, A1 Serbia; Kathrine Decorzant, CEO of JTI for the Western Balkans; Branka Conić, founder of Valiant Communications and the first private museum in Serbia, Dom Jevrem Grujica; and Đurđa Kovač, Deputy Country Head, Rio Sava Exploration, moderated by Dragana Milačak, Red Communications.
The panel discussed different approaches of companies towards gender equality and corporate social responsibility, which contribute to the further improvement of women’s representation in the business sector.
Speaking on this topic, Branka Pudrlja Durbaba emphasized that “at A1 Serbia, women make up 64% of employees and more than 60% of management, and the title of the most gender-sensitive company in 2024 confirms that equality and empowerment are not just the values we promote - they are the principles by which we work. We provide our colleagues with flexible working hours, work outside the office, additional vacation days and numerous other benefits, but more importantly
WE PROVIDE OUR COLLEAGUES WITH FLEXIBLE WORKING HOURS, WORK OUTSIDE THE OFFICE, ADDITIONAL VACATION DAYS AND NUMEROUS OTHER BENEFITS, BUT MORE IMPORTANTLYUNDERSTANDING AND SUPPORT IN EVERYTHING THEY DO - BRANKA PUDRLJA DURBABA
- understanding and support in everything they do. We believe that work-life balance is not a compromise, but a prerequisite for sustainable leadership. And leadership, for me, means the responsibility to change things - by personal example, concrete measures and true commitment”.
Kathrine Decorzant, CEO of JTI for the Western Balkans, followed up with similar examples from their company: “Within our company, of course, there is also the option of working from home, but also health insurance for the entire family of the employee. Maternity leave with us lasts 20 weeks. In addition, as many as a third of the women who work with us managed to get a promotion in just one year.”
“In our company, there is no difference between the culture of women and men. Although it is often assumed in the industry where I work that the prototype of an employee is a male engineer, not a woman, I see that in the last few years we have seen substantial progress, and not just declarative progress on paper,” said Đurđa Kovač, Deputy Country Head, Rio Sava Exploration.
The panel discussion highlighted the transformative impact of gender equality and corporate social responsibility in fostering women’s empowerment and professional advancement. Branka Pudrlja Durbaba emphasized A1 Serbia’s exceptional commitment to these principles, showcasing a workplace where women comprise the majority of
employees and management, and are supported through flexible work arrangements and comprehensive benefits that prioritize work-life balance. Her stance that leadership entails responsibility and actionable change resonated strongly.
Kathrine Decorzant provided compelling insights from JTI for the Western Balkans, illustrating how initiatives such as extended maternity leave, family health insurance, and rapid career progression have created a nurturing environment for female employees. Meanwhile, Đurđa Kovač from Rio Sava Exploration keeps dismantling gender stereotypes within male-dominated industries, noting the substantive progress achieved in fostering inclusion beyond token declarations.
Collectively, the panelists demonstrated that cultivating cultures of equality and support is not only beneficial for women but is also integral to building resilient and innovative organizations. Their practices serve as a blueprint for embedding equality into corporate DNA, proving that empowerment is more than a policy—it’s a catalyst for lasting transformation across industries.
The panel discussion reveals a broader implication for companies aiming to lead in today’s evolving business landscape: gender
ALTHOUGH IT IS OFTEN ASSUMED IN THE INDUSTRY WHERE I WORK THAT THE PROTOTYPE OF AN EMPLOYEE IS A MALE ENGINEER, NOT A WOMAN, I SEE THAT IN THE LAST FEW YEARS WE HAVE SEEN SUBSTANTIAL PROGRESS, AND NOT JUST DECLARATIVE PROGRESS ON PAPERDJURDJA KOVAČ
equality and corporate responsibility are no longer optional—they are essential for innovation, employee retention, and organizational growth. The examples presented highlight that meaningful change stems from integrating these values into the company ethos rather than treating them as checkbox exercises.
Firms that excel in these areas tend to attract top talent, as employees increasingly value workplaces that recognize and actively
support their needs both professionally and personally.
From the comments shared, companies can learn that a proactive approach to addressing gender disparities yields measurable results. By fostering an environment of inclusion and support, businesses not only empower women but also cultivate teams that are more collaborative and dynamic. This can manifest in heightened employee satisfaction, improved productivity, and enhanced public perception, positioning these companies as industry leaders.
The discussion also underlines the competitive edge gained through challenging traditional norms and stereotypes. Industries that historically limited opportunities for women stand to benefit from diverse perspectives that drive creativity and problem-solving.
Companies that make conscious efforts to bridge these gaps are likely to emerge as pioneers of industry-wide change.
Ultimately, the key takeaway for companies is that embracing gender equality and responsibility as integral aspects of their strategy doesn’t just make them better workplaces—it makes them better businesses. By adopting such practices, they align themselves with the future of work, where diversity and inclusivity are the cornerstones of sustainable success.
Inside a Newsroom Under Pressure
A
first-hand account of institutional silence, professional resistance and the cost of speaking out
in Serbia’s public broadcaster
MILAN SRDIĆ
Journalist and RTS correspondent from Novi Sad
Milan Srdić, journalist and RTS correspondent from Novi Sad, has become one of the most recognisable voices from within Serbia’s public broadcaster to publicly challenge its editorial silence. In this interview, he speaks openly about internal resistance, the cost of integrity, and why staying at RTS is not an act of loyalty to the institution, but to the idea of what it should still be.
How do you perceive the role of the public broadcaster in the current social context?
The public broadcaster – or rather, the News Division of its programming – is not fulfilling its role as defined by law and the internal rules of RTS. The Dnevnik 2 news bulletin alone has violated these laws multiple times, while the professional code of conduct has been expelled from both Takovska 10 and Aberdareva Street.
As a consequence, we are now witnessing a student blockade and an altered programming schedule. Those in charge at RTS were caught off guard, having failed to take the weight of the current moment seriously. The depersonalised “editorial board” whose statements we read did not expect to find itself in a position where, with the help of gendarmerie and police, employees are being escorted into the building through back entrances and by force, only for the location of programme broadcasting to then be changed – a location most employees know nothing about.
To clarify: one group of RTS employees is currently producing the programme, while the majority are not participating in it. It could therefore be concluded that RTS
RTS IS NOT THEIRS – IT’S MINE. SO WHY SHOULD I BE THE ONE TO LEAVE?
has been taken over from within – the current programming is not supported by the majority of its own staff.
The minority now making decisions within RTS did not expect to face precisely what they should have prevented at all costs:
the disruption of programme production.
So, the reason we are no longer watching RTS, but rather an attempt at a programme, does not lie with the students and citizens blocking buildings in Belgrade –the responsibility lies with them.
And in a historical context –what has changed, and what has remained the same?
It has become evident that negative selection has taken its toll. With a few exceptions, the Dnevnik 2 news bulletin today features journalists with minimal experience, unprepared for the assignments they are given.
From the way they speak, it’s clear that they have little understanding of the political situation, current events, historical context, or even the Serbian language –the very fundamentals that RTS once upheld.
Today, these individuals represent the face of the public broadcaster, alongside all RTS journalists, because those with knowledge, experience and credibility have either not been allowed to do their jobs – or have chosen not to come to work under the current conditions.
Both the government and the opposition criticise the public broadcaster. There is, admittedly, a mild form of protest among employees, yet nothing seems to change. Are you optimistic that change is possible?
I wouldn’t describe the protest within RTS as “mild” – that’s not the right word. First I spoke out, then the entire Novi Sad correspondent office, followed soon after by workers in RTS Production, then many other editorial teams, nearly all the unions, and our colleagues from the Naš protest initiative, as well as from other bureaus. We’ve all been raising our voices for a long time – and this is not a small number of people.
Some are dealing with these issues within the institution, out of the public eye, in different ways. All of us are on the front line, and the public should know that – and I believe they have come to understand that over the past few
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months, following everything that’s happened to RTS journalists.
As for change – unfortunately, that remains largely a political question. Both government and opposition treat journalists in much the same way, and not only those at RTS. The style of communication is unacceptable, and I am convinced that both the current and previous governments – as well as today’s opposition – know very well how RTS fits into the political power-sharing game after elections.
Most of them have taken part in it at one point or another, and none has shown a genuine intention to make RTS a free and independent medium. That would not suit anyone in power, because its influence is enormous.
Change will come only when RTS is clearly separated from what are often referred to as the political elites.
Your public statement on the student protests and the response of your home institution, RTS, sparked strong reactions in society. What would you highlight as your main impression?
My impression is that the public cares deeply about how their public broadcaster reports. Not only because we all pay for it, but because it should be a symbol of normality in Serbia – a reflection of our society.
What hurts the public the most is that the mirror RTS is supposed to be has become fogged over. It no longer reflects Serbia – it reflects the shadow of a few vested interest groups.
Has your public stand changed you as a journalist? How has it affected your career?
It hasn’t changed me. I’ve been in this profession for over 30 years, with a great deal of experience behind me, and numerous awards and recognitions from both leading domestic and international institutions.
Alongside my practical work, I’ve also been deeply engaged in media theory and have spent dec ades expanding my knowledge through collaborations with various institutions. I’m the author of several documentary films, two handbooks on journalistic reporting, and I’ve hosted many programmes and live broadcasts, including coverage of extraordinary events.
I’ve edited some of the best radio and television newsrooms
– and I’m referring here to those before RTS. I’ve been at RTS for 16 years now, and I’m proud of everything I’ve done.
Everyone read in the media that immediately after the tragedy at the railway station, I was not allowed to report live. That remains the case today.
Six months without appearing in the programme is a serious blow to any television journalist’s career – but I don’t believe they’ve managed to tarnish it. This isn’t the first time I’ve been “removed” at RTS – it’s happened more than once.
Many people ask me why I’m still here, when I could choose to
work elsewhere. And my answer is always the same: RTS is not theirs – it’s mine. So why should I be the one to leave? Let those who don’t love it the way I do be the ones to go.
As a long-time correspondent, you have witnessed various social changes. What would you highlight as a key moment in the transformation of the public’s relationship with the media?
There have been many. But just as the internet has, over the years, had the greatest impact on how people relate to the media, this current student and civic protest may actually be the most powerful social moment because of it.
WHAT HURTS THE PUBLIC MOST IS THAT THE MIRROR RTS IS MEANT TO BE NO LONGER REFLECTS SERBIA, BUT THE SHADOW OF A FEW INTEREST GROUPS
We all saw how quickly photos, names, and membership cards of those who attacked students surfaced – as well as covert footage of politicians giving instructions to the attackers. That kind of material couldn’t be ignored, even by television broadcasters.
Today, the public expects much more from traditional media because of the internet. They want deeper explanations, more context.
As much as this is a positive development, it also has a downside – the internet is a fertile ground for spreading false information and for spinning partial truths.
There is much debate about the (lack of) media freedom in Serbia. What does that (lack of) freedom look like from the inside, in everyday fieldwork? In my case, it hasn’t existed. I’ve already explained how things have worked in my previous answers. There were instances when some of my reports weren’t aired, and I only found out during the live broadcast – but those were truly rare situations.
I always asked for explanations and addressed such matters internally. As a regional bureau, in the eight years we’ve existed, we’ve covered all the most important topics in the city – and we’ve initiated many of them ourselves.
Anyone who follows RTS regularly knows this well. All the stories from Novi Sad that some may consider controversial were aired on RTS – sometimes in Dnevnik 2, though more often in This is Serbia and other programmes, even under editors who now follow a different editorial course.
Although I have supported the students’ demands from the very beginning, and stand behind their protests and efforts to highlight what is wrong in this society – to remind the citizens of Serbia that we are, in fact, a society full of solidarity and empathy – I cannot support the use of wanted posters with photos of my colleagues, nor the idea that RTS should be shut down.
I am certain these were rash decisions, because they run completely counter to the spirit the students have brought into this society.
What is needed for the situation in the media to change?
In short, exactly what the students are demanding – for institutions to do their job.
Where Prayer Meets Performance
The Subotica Synagogue grows into a vibrant cultural hub while preserving its sacred soul
ILLÉS HAJNALKA
Coordinator of the Subotica Synagogue Foundation
With deep reverence and a clear vision for the future, Illés Hajnalka, Coordinator of the Subotica Synagogue Foundation, speaks about preserving one of Europe’s most stunning Art Nouveau landmarks — not only as a monument of faith and history, but as a living cultural space for all.
The Subotica Synagogue is considered one of the most beautiful examples of Art Nouveau architecture in this part of Europe. How would you describe its significance today – not only as a piece of architecture, but also as a symbol of the community?
The Subotica Synagogue truly is one of the most precious jewels of our city. That may sound like a bit of a cliché or something old-fashioned, but I increasingly believe we are beginning to perceive it that way – just as the exceptionally strong Jewish community
WE ARE THE ONES WHO MUST ENTER THIS SPACE – A SPACE OF TIMELESS SPLENDOUR – WITH DEEP RESPECT, HUMILITY, AND GRATITUDE
must have seen it when they built it in 1902.
When we opened the doors of the restored Subotica Synagogue, I had a great deal to learn and read about the history of the building and the Jewish community of Subotica. I am still learning to this day, but one of the most beautiful things I came across was the account of the day when the newly built synagogue was ceremonially
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opened. According to old records, there was a procession on foot from the old City Hall to the synagogue, with the city leadership of the time, the heads of the Jewish community, and the then social elite of Subotica. A large crowd of citizens gathered at the synagogue to welcome them, and they all sang Psalm 84 together: “How lovely are your dwellings, O Lord!”
I often imagine that day – the emotional charge, the joy, all those people. I admit, that scene often plays in my mind when our concert audience arrives, or when groups of tourists come. You can see the joy on people’s faces when they enter – first they fall silent, and then I hear them say how unbelievably beautiful the synagogue is. The same goes for our concertgoers – you can see it on their faces. But more on that later... So, it really is not just a great architectural achievement – although that, in itself, is a significant fact: it is the second largest synagogue in Europe, the only one built in the Hungarian variant of the Art Nouveau style, and it has remained intact. I may be repeating myself, and I know the broader public is aware that the Government of Hungary invested more than 3 million euros in the restoration of this building – but I continue to repeat it, tirelessly. Because why shouldn’t we be grateful, and remain grateful, when thanks to this restoration, our city gained a revitalised Art Nouveau marvel that we can proudly show to the world?
What are the most important programmes currently run by the Foundation, and how do you manage to connect cultural heritage with contemporary content and the needs of today’s audiences?
This year, we’ve already had the Barcelona Gipsy Balkan Orchestra concert, a performance by Virtuozi, and we’re currently working on the programme for Museum Night, with Art Nouveau Night also approaching. But I would particularly highlight the concert by Croatian singer-songwriter Zlatan Stipišić Gibonni, who will perform at the synagogue on 29 and 31 May. This event is of great importance to us, as Gibonni is not only a renowned artist, but I believe his appearance will greatly contribute to promoting the synagogue.
The “Subotica Synagogue” Foundation operates based on an annual programme. We have two
THE SYNAGOGUE IS NOT JUST A BUILDING. IT IS EMOTION, MEMORY, AND COMMUNITY
types of events: regular events organised by the Foundation itself, and those hosted by other legal entities upon approval from the Foundation’s Board of Directors.
Our regular events include concerts for Museum Night in the synagogue park; for World Art Nouveau Day, we hold two separate events – Art Nouveau Night and Organ Night (the Wegenstein organ has also been restored!); a concert for Subotica City Day, held on the last Thursday of August, also in the park; and the New Year’s concert. Each year, we also organise a public school lesson to mark International Holocaust Remembrance Day on 27 January, and in October, during Children’s Week, we offer educational content for younger audiences. The other concerts are held by external organisers who are granted permission by the Foundation’s Board.
Planning the annual programme is particularly interesting, as we must consider religious and national holidays, respond to the expectations of our audience,
process. This, in itself, is a beautiful reflection of our city’s identity.
In Subotica, everyone – truly everyone – refers to this as “our” synagogue, regardless of their religious or ethnic background. We all feel it belongs to us. That is why, personally, it is extremely important to me that our programmes are open to everyone, and that our concerts are urban in character –because only then can they truly be engaging and inclusive.
How challenging is it to preserve the authenticity of such a monument while also making it accessible, vibrant and functional?
It is by no means easy, but we do our best to preserve this treasure in every sense of the word. We are in constant contact with the Intermunicipal Institute for the Protection of Cultural Monuments, as well as with various institutions that were important partners at different stages – during the restoration or at the beginning of its active use.
and remain mindful of the sacred nature of the venue itself. One of my most important responsibilities is ensuring that the programme I propose for Board approval upholds the dignity of the synagogue as a space, while also allowing its fantastic acoustics to be enjoyed to the fullest.
You work at the intersection of various identities – religious, cultural, local, and European. How does the Subotica Synagogue contribute to dialogue and understanding between communities?
Our Foundation is governed by a Board of Directors, chaired by the President of the City Assembly. The Board members include representatives of the founding bodies – the building is owned by the City – as well as members of the Jewish community (which is only natural, given that this is their sacred home), and representatives of the Hungarian National Council, which played a key role in coordinating the entire restoration
For me, it is a great source of pride that whenever a problem arises and I seek help or cooperation, the synagogue is always treated as a priority, no matter the time of day. Just like at home, something can always happen, and I am truly grateful that no one ever says, “Alright, we’ll get to it,” only for it to be delayed for days. No – in this case, everyone responds immediately. There is no room for complacency here.
Who are the people who come to the synagogue today – are they driven by curiosity, respect for Jewish culture, or are they searching for something deeper?
The people who come here are, first and foremost, in love with Art Nouveau. The Hungarian variant of this style is so rich, vibrant, and joyful! I should point out that the building is used in three ways. Primarily, it is a sacred space –the Jewish Community of the city uses it for religious services during major Jewish holidays. Secondly, the synagogue serves as a tourist destination. In the first year alone, we had more than 20,000 visitors, and last year over 35,000. We’ve welcomed visitors from every continent. One thing I’m especially proud of is that we offer a digital exhibition and audio guides in seven languages – one of them being Hebrew – and large groups often arrive with their own guides or are accompanied by local tour guides.
And finally – my favourite aspect – we also use the synagogue as a concert venue. The building’s acoustics are magical and, in my opinion, unmatched by any other concert space in the city. Not only due to its capacity (948 seats across the ground floor and gallery, plus 150 additional chairs on the ground floor), but because of the atmosphere itself. It’s as if the walls have preserved the prayers and songs of the Jewish people who built it, and as if the Art Nouveau motifs convey a special sense of elegance and exclusivity. It’s difficult to describe – it has to be experienced. (And I would like to take this opportunity to encourage your readers to follow us on social media and visit our website to stay updated about our concert announcements. Subotica is just around the corner!)
What does the Foundation’s dayto-day work look like – how much of it is management, and how much is a mission filled with emotional and ethical meaning?
Since January 2019, we’ve been operating with regular working hours. We’re open every weekday from 10 a.m. to 6 p.m., except on Mondays, and on weekends from 10 a.m. to 2 p.m. Mondays are reserved for maintenance work on the building and the park. These are the public-facing facts, but behind all of it lies the work of a small yet dedicated team, supported by a network of people who help us – from maintaining the park and replacing worn-out lightbulbs to carpentry, metalwork, and sound support for concerts.
Three young people work at the synagogue’s info desk, handling ticket sales. We have one person responsible for cleaning and another for security. If I had to describe my own responsibilities as coordinator, I would say – first and foremost – that this is a 24-hour role. Of course, it shouldn’t be that way, but that’s how I experience it. I simply don’t know how to work without emotion, and I don’t want to work without a sense of ethical responsibility.
It is a great honour for me to carry out this role, which is much more than just a job. I often reflect on how grateful I am to God for not answering my prayers earlier, when I was younger. This kind of work truly requires age, maturity, and life experience. As we grow older, we gain more compassion and empathy. I am fully aware of where I am and I try to approach
I DON’T KNOW HOW TO WORK WITHOUT EMOTION, AND I DON’T WANT TO WORK WITHOUT A SENSE OF ETHICAL RESPONSIBILITY
both the space and every event held here with deep respect. Someone comes here to pray. That is the foundation, for me.
Is there a particular event, exhibition or moment in the Foundation’s work that is especially dear to you, one that you would highlight as an example of its purpose?
There have been so many beautiful and meaningful successes, moments when I was truly on the verge of tears – and I don’t hide it, I’ve often had tears of joy after well-organised concerts. It’s incredibly important to me not only to do the job, but to enjoy it as well! I’ve had so many wonderful visits – delegations, school groups, tourists – and countless memorable encounters.
When it comes to concerts, I must highlight last year’s City Day concert, Film Music in the Park, performed by the Novi Sad Big Band with soloist Mattia Zanatta. There were nearly 3,000 joyful people gathered in the synagogue park! Just imagine – all those beautiful melodies we all know and love, regardless of our surnames or beliefs. It was magical! Above us, the Subotica sky and the synagogue’s beautifully lit façade, the colours of the stained glass windows shimmering around us… It truly felt like we were all in a fairy tale. I will never forget that evening.
What would you like the Subotica Synagogue to become in the years ahead – for Subotica, and for the wider region?
My greatest wish is to preserve this magnificent building with the care of a good host, so that we can pass it on to the generations that come after us in the same condition in which we received it. I also sincerely hope that we continue on this path of steady growth. That we don’t give everything all at once, only to find we have nothing new to offer later. Step by step, slowly – learning from both our mistakes and our successes. Listening to our visitors, speaking with them, and understanding the rhythm of our concert audiences. Of course, bringing major names to perform at the synagogue is always a great challenge, but I am grateful that our country has such exceptional artists. We also have wonderful artists across the region, in neighbouring countries, who are humble enough to accept the limits set by Komor Marcell and Dezső Jakab. The synagogue is not a venue that adapts to the expectations of the audience. We are the ones who must enter this space – a space of timeless splendour – with deep respect, humility, and gratitude.
The Third ESG Adria Summit in Porto Montenegro
Over 700 regional and Global leaders Gather to Shape a Sustainable Future
The third ESG Adria Summit, the leading regional platform for sustainable development and responsible leadership, took place in Porto Montenegro. This year’s event brought together over 700 participants from across the region and the world, including representatives of governments, international organisations, companies, academia, and the civil sector.
Over the course of three days, attendees engaged in a dynamic programme featuring numerous
panel discussions and distinguished speakers. The Summit also marked the launch of several significant regional initiatives in the areas of energy, sustainable finance, start-up entrepreneurship, and youth inclusion.
Held under the patronage of the President of Montenegro and in partnership with the Government of Montenegro, the Summit was officially opened by Biljana Braithwaite, founder of Sustineri Partners and Director of the Summit.
COMMISSIONER JANKOVIĆ WAS NAMED AS THE LEADER OF THE YEAR
The Commissioner for the Protection of Equality, Brankica Janković, received the “Leader of the Year” award at the third ESG Adria Summit, held in Tivat. The jury’s statement highlighted that Janković has demonstrated a strong commitment to promoting equality, sustainability, and social justice, and that through her efforts toward positive change and inclusivity, she has
made a significant impact in the region.
The expert jury consisted of: Robert Spano (Gibson, Dunn&Crutcher LLP), princ Nikola Petrović Njegoš, Annette Kroeber Riel (Google), Uranik Begu (Plug and Play Tech Center), Richard Burrett (Cambridge Institute for Sustainable Leadership), Lada Buševac (IFC) i Aleksadra Nagulj (Sustinieri Partners).
„I believe that me coming from Human Rights sphere and being this year’s Sustainable Adria Leader of the Year is a very important symbol and a catalyst of the paradigm shift in the perception and adoption of the significance of respecting and nourishing the Human Rights Principles in corporate stability and economic development of the societies. Since 2017.,when we launched the Partnership for Equality as a national equality body, a large number of companies signed this document committing themselves to creating a healthy, supportive and anti-discriminatory work environment that is at core of ESG principles.“ said Brankica Janković.
Janković participated in the ESG Adria Summit, organized by Sustineri Partners and Porto Montenegro, with the support of the President and the Government of Montenegro. The summit brought together international and regional leaders, investors, company representatives, and institutions that play a significant role in shaping the future of sustainable business in the region.
In the Taste of Champions
Taste Awards Jury Visits Restaurant ‘Jasmin A Maslina’ restaurant and Deurić Winery
The “Taste Awards by Metro” jury has begun visiting last year’s laureates. This month, the jury members, together with representatives of the general sponsor, “Metro Serbia,” visited the restaurant “Jasmin A Maslina” in Novi Sad, which received the 2024 “Taste Award” for Best Fine Dining Restaurant, as well as the Deurić Winery in Mala Remeta on Fruška Gora, whose “Dolce Vita” was named the Best Dessert Wine in Serbia last year.
In May, the “Taste Awards” jury members will travel to Valjevo to visit the Valjevo Brewery, whose beer was awarded Best Industrial Beer in 2024, as well as the restaurant “Kod Bore,” which received the “Taste Award” for Best
Traditional Cuisine Restaurant last year.
A visit is also planned to the company “Voda Voda” in Mionica, which won the 2024 award in the Best Water category.
JASMIN A MASLINA DEURIĆ WINERY
THAILAND
A Journey with a Smile into the Heart of Your Own Soul
Between the Silence of the Jungle and the Whisper of the Sea
There are journeys that take us to the far corners of the world. And there are journeys that take us straight into ourselves. I write these lines as someone who has had the privilege of seeing nearly every meridian, yet only now, among the tropical jungles and silences of Thailand, have I truly stepped into the hidden landscapes within me — the ones we rarely speak about and even more rarely discover.
At the end of March, thanks to the invitation of the Tourism Authority of Thailand (TAT), the Embassy of Thailand in Athens, and the Honorary Consulate of Thailand in Serbia, I had the honour of being part of a small international group of journalists from Serbia, Bulgaria, and Romania. The organization of the TAT office in Bucharest made this journey special — not as tourists, but as explorers of life itself.
Thailand welcomed us with wide-open doors and an even wider smile. Beyond Bangkok and the spectacular shores of the Andaman Sea near Phuket, we uncovered the secrets of the Khao Sok jungle, gazed at the karst formations rising from the sea like ancient sentinels on James Bond Island, and plunged into the azure expanse of the Similan Islands. And the longer I travelled, the clearer it became — Thailand is not merely an exotic destination from a postcard.
Far from the beaten tourist paths, Thailand offers something deeper. Something that cannot be packed in a suitcase or captured through social media filters. This Southeast Asian country offers its guests the chance to return to themselves: through the silence of temples, the simplicity of life, and the wisdom of Buddhist philosophy, which teaches us that true wealth is carried within our own hearts.
This journey was not just a journey to a new land. It was a journey back — to my own soul.
In Bangkok, we stayed at the luxurious Capella hotel, right on the banks of the Chao Phraya River. This mighty river, slicing through the city from north to south like a silver ribbon, carries within it an ancient wisdom — that every journey is both a departure and a return. Our hosts had prepared an experience far removed from the usual tourist routes. Within the Tourism Authority of Thailand (TAT), there is a special department dedicated to finding new ways of presenting Thailand to younger generations — and to all those young at heart — offering not brochures, but true experiences. Our first step was a drive through Bangkok in vintage cars, in the atmosphere of an old Hollywood movie. Seated on leather seats, with a picnic basket filled with champagne and spicy Thai delicacies, I watched the city glide past like a moving picture: tuk-tuks, motorcycles, a river of people and colours, the
scent of street food filling the air. In that moment, I felt like a traveller through time, suspended between the present and some elusive, long-forgotten Bangkok.
Time stood still before the gates of Wat Arun. Our Thai hosts dressed us in traditional attire — bright fabrics, shimmering ornaments,
parasols to shield us from the blazing sun. It was our first encounter with ourselves reflected in the mirror of another culture. We stepped into the courtyard of the temple dedicated to Arun, the symbol of spiritual rebirth and transformation.
Did I understand the symbolism then? I did not. But it was precisely then, silently, imperceptibly, that my true journey began — a journey not towards new destinations, but towards new depths of my own soul. Transformation did not arrive with fanfare.
It came through play, through laughter, through the silk fabrics that wrapped around me and the vintage cars that gently carried me through streets that are never the same twice. And just as the Chao Phraya River flows tirelessly through Bangkok, a new river had already begun to flow within me — silent, invisible, yet unstoppable.
That evening, we sailed along the river on a cruise that wove together all the charms of Thailand — music, exquisite cuisine, and the vision of a city assembling itself before our eyes like a colourful mosaic. From the water, Bangkok seemed to pulse with its own rhythm, as the lights, temples, skyscrapers and narrow streets slowly merged their contrasts into a single, opulent whole. As our palates delighted in flavours impossible to find anywhere else in the world, I understood why Thai cuisine is considered one of the best — and if you ask me, the best. Rooted in natural, wholesome ingredients, free from processed sugars and additives, Thai dishes work wonders for both body and soul.
A bounty of tropical fruits and vegetables, a variety of meats, and an abundance of seafood were woven into every plate. The names of the dishes were impossible to memorise — not just because they were in Thai, but because the creativity of the local cuisine seemed endless. The spices were present, as expected, but carefully measured, for our hosts knew that not every guest from distant lands could endure the full heat of Thai flavours. The food was light, nourishing, and liberating — leaving space to enjoy both the view and the conversation, without the heaviness that often follows rich meals.
Our hosts, with that effortless grace that cannot be faked, had thought of every detail. Noticing my fondness for cigarillos, they discreetly arranged for several locally made cigars to be brought to the boat. After dinner, they invited me to join them on the deck. There, beneath the Thai starry sky, amidst laughter and quiet conversation, I discovered a new side of this country — its art of attentiveness. With a fine, aromatic tobacco I had never known existed, I felt one of the rarest experiences travel can offer: the feeling of being at once a guest, a friend, and a part of a place that embraces you with an open heart.
JOURNEY INTO THE RAINFOREST
If Bangkok had stirred our inner selves, cracking the shells around us and letting something within begin to open, then venturing into the jungle was the moment of true rebirth. The Khao Sok National Park, home to the largest
deciduous rainforest in the world, is not on the lists of typical tourists. Yet for those who seek themselves, it should be a sacred stop.
On our first day in the jungle, we stayed at Elephant Hills Camp. A gong sounded to announce meals, but its echo barely cut through the endless roar of jungle cicadas. The sound of the cicadas was no ordinary chirping — it was the roar of life itself, a relentless alarm as if to warn: here, different rules apply. An alarm was triggered. The inner one. It was time to face your fears. To accept your flaws, to recognise your strengths. There was no other choice.
Shoes had to be shaken out before putting them on. Water was drunk from canteens, refilled from large cooling vats placed under a wooden canopy in the camp’s centre. Mobile signal was weak, internet too, and the only sounds were the clinking of canteens as the few tourists made their way along the beaten paths to their tents. At nine o’clock, the lights were turned off, and you needed a torch if you had the courage to venture anywhere in the darkness.
Not far from the camp was a sanctuary for elephants — the gentle ones who had served humans, but now, due to age or illness, could no longer fend for themselves. If they were released into the wild, they would not survive. Thus, a camp was created where they are cared for, fed, loved — but not ridden. Those who come here do not expect to ride them; it would be against the very principles that brought them to this place.
As we fed the elephants, they waved their trunks, trying to snatch one more piece of sugarcane. Saliva flew through the air; tourists laughed and drew closer to these great beings who know how to feel love — and, sadly, pain. Caring for the old and the vulnerable among nature’s creatures teaches us that we are blessed with what we have and what we are capable of. It reminds us that we are not weaklings, that we can survive any jungle — no matter its form. Most importantly, it teaches us solidarity and unity, not just with other people, but with nature itself and every living being it has created.
On the second day, we headed to Cheow Lan Lake, where we were accommodated in tents set up on barges. Here, there was no mobile signal or internet connection whatsoever. The nearest sign of civilisation was an hour and fifteen minutes away by boat. The conditions were strict but simple: respect them, and nothing would happen to you.
I had the opportunity to choose my tent. Each tent bore the name of a jungle animal. I chose the one named Sun Bear — a small bear marked by a patch on its chest resembling a rising sun. It was no random choice. The sun on the chest of that creature was my emblem, my sign that the path I had embarked upon led towards the light, no matter the darkness surrounding me.
It took me no more than five minutes to scan myself to the finest detail. You quickly realise: what you have — that is who you are. And nothing more. Nothing will attack you or devour you, unless you place yourself in that situation. A tiger will walk its own path if it is full, but if it is hungry and sees you, it will chase you. So you must stay invisible, or be faster. Can you? A big question to which we think we know the answer — of course not. That is why you must create an initial advantage; you must be on your own ground (and that ground, imagine, is the jungle — and yes, it belongs to you just as much as it does to the tiger, the elephant, or the python).
You know your capabilities and you behave accordingly. You rush nowhere, you lie low, you relax, you listen — so finely that you can hear even the tiniest insects in the tall grass,
but also, for the first time perhaps, you hear your soul singing. You hear yourself. You see yourself. You know yourself. Yes, you exist, right here, among all these dangers. The jungle teaches you that danger is not in the danger itself. Danger lies in ignorance of yourself. And that was when I understood: cities are jungles too, places where you are attacked even when you are not wounded.
You sleep on the water, swim in the lake, paddle a canoe, balance on a paddleboard, hike through the jungle, gently touch a giant cave spider, and take care not to harm a harmless snake that, according to ancient beliefs, guards the treasure of the caves. You listen to the rain drumming on the giant leaves of unknown trees. You step around the droppings left by elephants. You follow tracks — others’ and your own — you observe the people around you, and you listen.
You breathe. You are alive and you will remain so, because you are powerful with all your flaws, strong in your imperfection, rich in your differences, cheerful and kind despite hardships, and warm — like the water of a bottomless lake.
THE SEA REMEMBERS
Returning to everyday reality meant leaving the jungle behind. Knowing that much still lay ahead to be seen, we set off through the interior of Thailand, heading south towards the Phuket region. The road took us through rubber plantations, trees whose milky sap — latex — is processed into rubber. These trees release an oddly unpleasant smell, but their plantations are strikingly beautiful. Much like the durian — a fruit with an unbearable smell but an unforgettable taste, considered a true delicacy by the Thai people.
As we approached the shores of the Andaman Sea, palm trees became taller and denser, and it seemed as if the roar of the waves could be heard deep inland. We descended to the coast in the Khao Lak region, known for its picturesque tourist villages and resorts lined along long, wide sandy beaches. Unfortunately, neither the width of the beaches nor all the sand could absorb the force of one of the first tsunami waves of 2004, one of the deadliest
natural disasters in human history. Hundreds of thousands of people lost their lives. The first wave struck precisely at Khao Lak, the most exposed part of the Malay Peninsula facing the epicentre in the Indian Ocean.
Some twenty kilometres inland, we saw a police boat — carried and abandoned there by the tsunami. Today, the site stands as a memorial, one of dozens scattered along the coast. One such memorial was located near our hotel, JW Marriott Khao Lak. At the end of the beach, within the bay, I came across a building — or rather, the skeletal pillars of what was once a three-storey structure, now without walls, windows, or doors. Only the sea breeze, carrying a rare freshness in this tropical paradise, passed through it.
On the building, a faded sign reads: Tsunami Memorial. Exactly twenty years ago, the tsunami completely erased life at this place — and in many others, across Thailand, Sri Lanka, and Indonesia. It was a wave that moved the planet. Here, precisely here, where the sand now scratches the soles of my feet, the first wave struck. It swept everything away — first deep into the land, and then back into the sea. It tore down the walls of this skeletal structure. Everything disappeared. What was once a famous resort, much like the one I had set out from for my walk, today remains only as a skeleton, a silent reminder of a biblical flood.
The forest behind the beach has since begun to resemble a jungle — a vital, resilient old man who, at some point, stopped shaving and became overgrown with vines and wild grass.
I spot a bench, positioned directly opposite the skeletal remains of the building. Buried in the sand, it stands as the only testimony to human presence over the past twenty years. It faces the sea — the same sea that, once angered, swept away everything in its path. Everything vanished in an instant.
The bench now sits and gazes into the distance, listening to the sea to hear whether life still stirs within it, or whether death is once again preparing to scatter bones already left behind on the beach. I sit down as well, and I too watch. Thoughtful, I listen to the silence — the music of sorrow. Squirrels dart about. White birds with long beaks peck at small crabs in the sand, and flowers sway in the morning breeze from the open sea.
Everything is so still — everything has vanished, and yet everything is here once more.
That morning, the day before returning home, I experienced perhaps the most powerful impression of Thailand. I felt the strength of this land and its proud people, who have lived in harmony with nature for centuries, while at the same time bravely enduring its challenges — with smiles, with good energy, and with a kindness that speaks only one message: we are friends, and we shall meet again. Soon, of that I am certain.
THE SIMILAN ISLANDS
The Similan Islands are located in the Andaman Sea. The archipelago consists of nine islands (the word “Similan” means “nine” in the local Thai dialect), three of which are off-limits to visitors due to strict conservation measures, while one is a private island owned by a member of the royal family. The remaining islands are open to tourists, although the number of visitors is carefully regulated. These paradise islands are perfect for swimming, sunbathing, and enjoying untouched nature. Visitors often go snorkelling to observe colourful fish and large sea turtles, and whale sharks also inhabit the waters around the islands.
PHANG NGA BAY
Phang Nga Bay, located in the Andaman Sea not far from Phuket, is best known for James Bond Island, where Roger Moore, as Bond, famously pursued the villain Francisco Scaramanga in the 1970s. This island is one of the most photographed places in the world, but unfortunately, it is also one of the most polluted. The sea is in a dire state, and the mangrove forests — which, together with the limestone peaks rising from the water, represent the bay’s greatest natural treasure — are now dying out. Visible in many photographs is also the Muslim village of Koh Panyee, built entirely on stilts.
CAPELLA BANGKOK HOTEL
Capella Bangkok is a luxurious urban resort located right on the banks of the Chao Phraya River, in the historic Charoenkrung district. The hotel features 101 elegant rooms and suites, offering panoramic views of the river through floor-to-ceiling windows. Known for its restaurants such as Côte, led by Michelin-starred chef Mauro Colagreco, and Phra Nakhon, which serves authentic Thai cuisine, Capella also offers the Auriga Wellness Spa, inspired by ancient Asian rituals. A distinctive feature of the hotel is the Capella Culturists team, dedicated to creating unique local experiences for guests. In 2024, Capella Bangkok was named the best hotel in the world by The World’s 50 Best Hotels list.
JW MARRIOTT KHAO LAK RESORT & SPA
JW Marriott Khao Lak Resort & Spa is located on the peaceful shores of Khuk Khak Beach, north of Phuket. The resort features 420 elegant rooms, suites, and villas, with direct access to the longest swimming pool in Southeast Asia, stretching 2.4 kilometres. Its culinary offering includes 11 restaurants and bars, ranging from authentic Thai and Japanese cuisine to Italian and Mediterranean specialities. Guests can also enjoy the Aqua Play Zone, the organic JW Garden, and the Quan Spa, offering treatments inspired by Asian rituals. A special highlight is the Bamboo Shark Nursery, a centre dedicated to the protection and conservation of rare marine species.
by Viktor Lazić, Adligat
A Man of Freedom and Tolerance
Filip David was a JewishSerbian writer, essayist, playwright, screenwriter, long-time editor of the Drama Department at Belgrade Television, and a full professor of dramaturgy at the Faculty of Dramatic Arts in Belgrade. He loved football so much that nothing could upset him more than seeing his team lose. He was friends with Danilo Kiš, Mirko Kovač, Borislav Pekić, and Pavle Ugrinov – a literary circle in which he himself held a prominent place. He observed reality with a critical eye, while fantasy and mysticism were his natural allies. His works – The House of MemoryandOblivion,ADreamof Love and Death, The Prince of Fire, Are We Monsters, and Worlds in Chaos – were already worthy of awards by their titles alone.
David’s talent for writing emerged early, back when he was still in primary school. He had already won around twenty awards by the time he finished his education. He graduated in Yugoslav and world literature at the Faculty of Philology, and in dramaturgy at the Academy for Theatre, Film, Radio and Television in Belgrade. He was one of the founders of Independent Writers (1989) and the Belgrade Circle (1990) – associations of notable, independent intellectuals. He was also one of the
initiators of the independent literary association Writers’ Forum.
Many mourn the passing of a great writer and intellectual; I grieve the loss of a friend and mentor. The night before his death, he asked me to visit, and I had the honour of being the last guest in his home. We spoke about the transfer of books to the Museum of Books and Travel and the Museum of Serbian Literature of the Association for Culture, Arts and International Cooperation, Adligat – of which he was a founding member and which he had supported for sixteen years. I held his bony fingers tightly, kissed his cheek in friendship, and promised we would see each other again soon. I was devastated when I realised the next morning that it was a promise I would not be able to keep – but I will fulfil many others, unspoken yet ever-present promises of mutual respect, with a firm resolve that certain values must never be compromised.
We often sat together in the circle of writers and intellectuals that gathered around him every day at noon in the city centre. Each time, exceptional people of different paths and careers would be there. The conversations spanned politics and literature, everyday matters, and elevated themes alike. Whenever I joined,
One of the most significant intellectuals and writers of our time, Filip David (1940–2025), was my friend –and the kind of friend that deserves the word to be written with a capital F.
FILIP DAVID 1940-2025
the topic would often shift to Adligat’s projects.
“The greatest adventure – far greater than travelling through Amazonian jungles, African deserts or peering into volcanic craters – is creating such museums in Serbia,” Filip David would say of the museums to which he had donated books from his personal library for years, often with dedications, as well as personal belongings and his beloved, slightly worn, old typewriter.
Filip David accepted to be part of Adligat alongside his fiercest political opponents, understanding that our country needed a cultural endeavour that rose above everyday disputes and divisions. Moreover, he played a significant role in making it clear to everyone how independent we were and how deeply committed we remained to our work – to books, to the preservation of memory, always with reverence for true values.
Filip David was a man of freedom and tolerance, a cosmopolitan European who, with all his soul, loved our country.
As a Serbian Jew, David hid with his mother at the foot of Mount Fruška Gora during the Second World War, while some fifty members of his family – including most of his father’s siblings and cousins – perished in the Sajmište camp, in Jasenovac, and during the Kragujevac massacre. Yet the past was never a burden to him, but rather a source of inspiration. That harrowing experience gave rise to some of his finest works.
Filip David made a profound contribution to the quality of RTS’s
drama programming, giving a platform to silenced voices from Romania and other censored regions. In 1993, he was banned from entering the television building for insisting on the observance of the professional code of ethics, which prohibited war propaganda, the incitement of racial and national hatred, and the denial of truthful information.
Always modest and outwardly quiet, he carried himself like a serene teacher imparting his most important lesson: how to fight for true values. He never spoke a harsh word or raised his voice. His calmly expressed views echoed farther and cut deeper than the fiercest outbursts of his opponents. Even in death, he was censored – Politika refused to publish his obituary with a photograph showing him with a whistle in his mouth, taken by one of their own journalists during the 1996/97 protests.
“One of the fundamental problems of our time is that there were too many who simply stood and watched,” Filip David once wrote. The name Filip David will forever be synonymous with raising one’s voice, standing up for freedom, equality, democracy, and creating a literary legacy without equal. Could the outcome of a life be any more complete than that?
In an interview for Književna reč in the mid-1990s, Filip David said: “There are two paths – the path of dreams and the path of reality – and we walk both at once.” He convinced me of that simultaneity, so I am entirely certain we will meet again; in a dream or in waking life, it makes no difference.
Amagician with words, thoughts, analyses, and communication. Sharp, bold, courageous, benevolent, wise and charming, often playfully adolescent, maintaining high moral and professional standards; a conversationalist who listens and responds with both her mind and heart. When she criticises, it is always reasoned. Above all, a journalist, one of the most significant and influential women in Serbian journalism and former Yugoslavia. Her belief in journalism as a calling and as an essential corrective in every democratic society, which implies responsibility towards both the individual and society, was unwavering. Precisely because of her, and those like her in journalistic spirit and pen—many of whom are here today at this farewell for Nadežda Gaća—real journalism survived despite all challenges and threats. I speak of her persistence, perseverance, courage, and even stubbornness when needed, in never abandoning professional ethics and standards. Although I am not from that profession, as a citizen, reader, and friend, I feel deep gratitude for this. It has been a privilege to be friends with Nadežda. Talking with her enriches both mind and soul. Listening to her often brought comfort to the spirit. Life allowed me the privilege to be among those fortunate, at least during the last decade of her earthly life.
I do not speak of Nadežda in the past tense—and yet I began this address aware that no word I say will be the right one, encompassing everything needed, fully conscious that words alone cannot dispel the emptiness left behind her. Words fall short of what heart and mind wish to testify, and thus, what cannot be expressed when it comes to her will remain somewhere deep within us, becoming an internal strength for moments when Nadežda’s voice would have been necessary—moments that will undoubtedly come.
It was said long ago that after one’s earthly departure, a person continues to live for as long as they remain alive in the memories of those who knew them, while their work endures even longer—if there are people ready and capable of continuing it. I am certain it will be so in her case.
I know, I feel, that she is here with us today, and that it pleases her. She would be touched to see us all here, hers in one way or another, gathered together, and that our sadness is softened by the love and pride in knowing that we were her contemporaries and had the privilege to spend some time with her.
Her courage was not loud. There was none of that chestbeating so typical of many cowardly acts we frequently witness. She simply persisted with unreal determination and superhuman strength, which I admired deeply. She dealt with her illness through diligent work, the care of those
by Brankica Janković Commissioner for Protection of Equality
FRONT PAGE FOR NADEŽDA GAĆE
instead of the Saturday telephone conversation
NADEŽDA GAĆE 1950-2025
close to her, responsible adherence to therapy, but also by a particular kind of ignoring—never allowing illness to exclude her from life’s flow and reality. She read obsessively, followed the news, analysed, reflected, wrote, and advised... We discussed many phenomena and people, but illness was among the rare topics of our conversations. Usually, Saturday morning—the very time I am writing this eulogy—was our slot for a phone call during the years of her illness. She would briefly say: “Skip the illness questions; you know it all already, and it’s not important. Go straight to geopolitics. Actually, hold on—is everything that happened here on Wednesday, Thursday, Friday normal to you? Is such behaviour normal?” Satisfied with my reply—that much of it indeed wasn’t normal—she would continue the conversation, analysing reality and foreign newspaper articles, sharing insights from her close colleagues and friends Jelka, Mijat, Moma, Sonja, Branka, Duda, and all others whom she respected and loved. She listened attentively to younger colleagues. Those debates, which she said inspired her work, coupled with her thoughts, knowledge, and masterful pen, produced many of Nadežda’s sharp and timeless texts. I would like to end by sharing a quote from one such text, published last October:
“We entered the 21st century as a world full of hope that conflicts and wars were behind us, that
technology would serve humanity, that Europe would strengthen and expand, and that the number of states living in prosperity and peace would increase. Instead, we received conflicts so intense that neither a global nor nuclear war seems unrealistic any longer. We’ve received unimaginable inequality among individuals and nations, the transformation of states into branches of powerful corporations, elections worldwide reduced mostly to choosing the lesser evil, politics turned from long-term visions into short-term gains for a small minority, and media becoming mere cheerleaders for these elites.”
As you can see, even within these lines she mentions inequality, and topics of human rights, their violation, social, gender, and other inequalities, and the difficult position of marginalised groups always had a prominent place in her Novi Magazin. I would like that to remain so. As for us, women—I need not even mention how, as editor, she opened and wrote about topics unjustifiably undervalued and neglected by society. Nadežda Gaće was aware of that and consequently provided significant space in her magazine, both cover pages and inner pages, for female voices and the muchneeded women’s perspective on various issues and phenomena. For that too, I thank her.
I wish time had been kinder to Nadežda, and that she could still be choosing magazine covers... May her memory be eternal.
Photo: Medija Centar Beograd
XXVI GUITAR ART FESTIVAL
Strings of the World Resound in Belgrade
14 – 18. MAY 2025.
Belgrade
The Guitar Art Festival is one of the most significant events in Belgrade, taking place for the 26th time this year, from May 14 to May 18, 2025. The festival program is dedicated to the guitar, featuring concerts of a variety of genres and ensembles, as well as lectures, competitions, promotions, and exhibitions. Guitar Art Festival will host the world’s most prominent guitarists, both established and emerging. Seventy guests from fifteen countries will once again turn Belgrade into the guitar capital this May. During the five days of the Festival, there will be as many as 12 concerts of classical, jazz, ethno, and rock music at various venues across Belgrade.
BELGRADE THRILLERFEST
16-18 MAY 2025
Dom Omladine Belgrade
Something dark, suspenseful and irresistible is coming to Belgrade Belgrade Thrillerfest, the first regional festival dedicated to thrillers, mystery and suspense stories, will take place from 16 to 18 May 2025 at Dom Omladine in Belgrade.
MAY-JUNE 2025
Taking place in 50 cities throughout Serbia
Free Zone Film Festival opens a space for debate, promotion, reconsideration and understanding of human rights, social phenomena and problems in the world and Balkans region. For 20 years, the Free Zone Film Festival has encouraged audiences to rethink their values, prejudices, and division of responsibilities in the social and cultural context in which they live.
This unique event brings together genre enthusiasts from across the region, offering a rich programme that blends film, literature and pop culture. Over the course of three festival days, audiences can expect exclusive film screenings, conversations with acclaimed writers and producers, and premieres that redefine the art of suspenseful storytelling.
Belgrade Thrillerfest is where the secrets of a great thriller come to light—on screen and on the page. If you enjoy stories that won’t let you go, this is the festival for you.
One of the world’s most renowned thriller writers, Norwegian author Jo Nesbø, will be the special guest of the first Belgrade Thrillerfest, taking place at Dom Omladine from 16 to 18 May 2025.
