RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS
A TOURISM INFRASTRUCTURE MASTER PLAN FOR RUTHERFORD COUNTY, NC
» SUMMER 2018
RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS
P R O D U C E D F O R R U T H E R F O R D CO U N T Y TO U R I S M D E V E LO P M E N T AU T H O R I T Y P R O D U C E D B Y D E S T I N AT I O N B Y D E S I G N / 8 1 5 W. K I N G S T, B O O N E , N C 2 8 6 0 7
ACKNOWLEDGMENTS RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY
John Condrey
Dr. Janet Mason
COUNCILMAN
SCOUTMASTER TROOP 132
COMMISSIONERS, COMMITTEE
George Wittmer
MANAGER, TOWN OF FOREST
BOARD OF EDUCATION
STAKEHOLDER COMMITTEE
Charles Burgess
CHAIR
LAKE LURE INN
CITY
Jerry Stensland
BURGESS & PITMAN KELLER
Mara Hamrick
James Ledgerwood
STAFF
Allen “Bunt” Black
Mary Jaeger Gale
RUTHERFORD OUTDOOR
CHIMNEY ROCK PARK
WILLIAMS
SPEECH/LANGUAGE
CHIMNEY ROCK STATE PARK
Don Cason
TOWN OF ELLENBORO
COALITION
MANAGER
Blu Pittman
PATHOLOGIST
EXECUTIVE DIRECTOR
Ron Nalley
Bill Elliott
Amy Wald
BURGESS & PITMAN KELLER
Sterling Abrams
Amy Brevard
MANAGER, TOWN OF LAKE
AGRICULTURE
PLANNING BOARD MEMBER
WILLIAMS
SMOOV KUTZ BARBER SHOP
LURE
REPRESENTATIVE
Clark Poole
Tim Smith
PLANNING AND ZONING
COMMUNICATIONS MANAGER
Denver Buchanan
Amy Drum
PRESIDENT, RUTHERFORD
BARLEYS PIZZERIA &
BOARD
Taylor Hardin
TOWN OF RUTH
ARTS AND BEAUTIFICATION
COUNTY
TAPROOM
EXECUTIVE ASSISTANT
Doug Barrick
CHAMBER OF COMMERCE
Linette Gosnell
John McMahan
BARLEYS PIZZERIA &
PARKS & REC COMMITTEE
TAPROOM
MARKETING &
Karen Tegen
VILLAGE SCOOP
Michelle Banz CHIMNEY ROCK GEM MINE
Megan Medina
ASSET MANAGEMENT BOARD
Tom McKay
Bob Keith & Kevin Cooley MAYORS STAKEHOLDER GROUP
RUTHERFORDTON
STAFF
& PROJECT MANAGER
Scott Webber
Steve Garrison
Cindy Adair
Myra Cowan
Kayley Hargett
MANAGER, TOWN OF
COUNTY MANAGER
DIRECTOR, RUTHERFORD
MAIN STREET PROPERTY
Peter O’Leary
TOWN REVITALIZATION
OWNER
Jim Walters
Becca Segal
Brooke Sechriest
Ed Dittmer
CEO, RUTHERFORD
SPIN CITY’S CORNER CAFÉ
REGIONAL
John Roberts
WELCOME CENTER MANAGER
WELCOME CENTER HOST BOARD OF DIRECTORS
Willard Whitson CHAIRMAN
Amy Bridges
SPINDALE
Eddie Holland COUNTY COMMISSIONER
Mary Jaegar-Gale GENERAL MANAGER, CHIMNEY ROCK STATE PARK
Barbara Meliski
Walter Dalton
Diane Barrett
ISOTHERMAL COMMUNITY
Dave Long Lynn Brown Richard Lundy Ruthie Hanson RUTHERFORD BOUND TOURISM ADVISORY COUNCIL Richard Lundy TDA BOARD CHAIR
Willard Whitson TDA BOARD VICE CHAIR
Debbie Martin RC CHAMBER DIRECTOR
Kevin Cooley HNG CHAMBER DIRECTOR
Steve Garrison COUNTY MANAGER
Mike Hollifield TOWN OF BOSTIC
Peter O’ Leary MAYOR, TOWN OF CHIMNEY ROCK
ii
MANAGER, TOWN OF
RUTHERFORD COUNTY
Jessie Calloway
Charlie Ellis
COLLEGE
Chris Francis COUNTY SHERRIFF
Brent Washburn REAL ESTATE
Sid Maheshwar LODGING INDUSTRY LEADER
MEDINA’S RESTAURANT
Danny Searcy
TOWN OF RUTHERFORDTON
PLANNING DIRECTOR
TOWN STAFF
BOARD OF COMMISSIONERS
Doug Barrick
Bryan King
TOWN MANAGER
HEALTH SYSTEM
CHAIRMAN
Jessie Parris
Terry Hines
Michael Benfield
FINANCE OFFICER
RHI LEGACY
COMMISSIONER
Keith Ward
Stephanie Williams
Eddie Holland
PUBLIC WORKS DIRECTOR
RTR & ST.
COMMISSIONER
TOWN COUNCIL
Greg Lovelace
Jimmy Dancy
COMMISSIONER
MAYOR
TOWN STAFF
Alan Toney
Stan Clements
Scott Webber
Terry Cobb
TOWN MANAGER
COMMISSIONER
VILLAGE OF CHIMNEY ROCK
Christ Bare
TOWN STAFF
STAKEHOLDER COMMITTEE
Steve Duncan
Tommy Walker
FINANCE OFFICER
PARK & REC COMMISSION
Barbara Meliski
CHAIRMAN
VILLAGE STAFF
Scott Lawrence
Sarah Morse
COUNCIL MEMBERS
PARKS & REC COMMITTEE
RUTHERFORD YOUNG
Peter G. O’Leary
Tim Marsh
PROFESSIONALS
MAYOR
PASTOR, 1ST BAPTIST
April Sottile
John Slaughter
IPDC
MAYOR PRO TEM
NATIONAL PARK SERVICE
Sharon Decker
Don Cason
Robin Lattimore
TRYON EQUESTRIAN CENTER
COUNCILMAN
TOWN HISTORIAN
Andy Cobb
Bill Robson
Willard Whitson
FINANCIAL REPRESENTATIVE
COUNCILMAN
DIRECTOR, KID SENSES
Bruce Godzik
Eric Wells
EAST
Tom Helton COUNTY EDC
Keith Dye TRELLEBORG
Clint Calhoun TOURISM ASSET FOUNDATION
Scott Dadson
M O U N TA I N S TO M AI N STREETS
Henry Giles
TOWN OF SPINDALE
Cathy Swaffor FINANCE OFFICER
SPIN CITY’S CORNER CAFÉ
Bill Koonce SPINDALE DRUG
TOWN OF LAKE LURE STAFF
Shannon Baldwin INTERIM MANAGER
Dean Givens DIR. OF LAKE OPERATIONS
Clint Calhoun ENVIRONMENTAL MGMT.
TOWN COUNCIL
OFFICER
R. Mickey Bland
TOWN COUNCIL
MAYOR
Kevin Cooley
Tom Roberson
MAYOR
COMMISSIONER
John Moore
Robin Ensley
MAYOR PRO TEM
COMMISSIONER
Stephen M. Webber
James Hamilton
COMMISSIONER
COMMISSIONER
Bob Cameron
Glen Harmon
COMMISSIONER
COMMISSIONER
John Kilby
Nancy Walker
COMMISSIONER
COMMISSIONER
STEERING COMMITTEE
STEERING COMMITTEE
Chris Guffey
Nancy Walker
NCDOT
SPINDALE BOARD OF
Stephen Webber
Mark Helms Bill Ashman Linda Turner
TABLE OF CONTENTS
3 COUNTYWIDE CONNECTIONS TOURISM REGION
CHAPTER 1
BACKGROUND & PURPOSE
01
1 PROJECT BACKGROUND
04
2 PROJECT GOALS
05
3 PLANNING PROCESS
08
4 PLAN ORGANIZATION 10
GREENWAY TRAILS
170
PADDLE TRAILS
198
CHAPTER 4
IMPLEMENTATION 201 1 FOUR PILLARS OF FINANCIAL SUPPORT
CHAPTER 2
DISCOVERY, ANALYSIS, AND PLAN FRAMEWORK
204
2 GENERAL RECOMMENDATIONS AND IMPLEMENTATION MATRIX 207
13
1 PREVIOUS PLANS
16
2 ASSET INVENTORY
26
3 SURVEY RESULTS
65
APPENDIX
215
1 TOURISM MASTER PLAN STRATEGIC PLAN CHART
216
2 BROAD RIVER GREENWAY ANALYSIS 217
4 BRAND ANALYSIS & VISION FRAMEWORK 68
CHAPTER 3
RECOMMENDATIONS 1 MOUNTAIN TOURISM REGION CHIMNEY ROCK VILLAGE
72 78 80
LAKE LURE 98 CHIMNEY ROCK STATE PARK & SURROUNDING AREA 2 MAIN STREETS TOURISM REGION
116 120
RUTHERFORDTON MAIN STREET
124
SPINDALE MAIN STREET
134
FOREST CITY MAIN STREET
156
MAIN STREET GATEWAYS AND CONNECTORS
166
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N iii
LIST OF MAPS
LIST OF EXHIBITS
1
LOCAL FOOD, CRAFT BEVERAGE, AND FARMS . . . . . . . . . . . . . . 28
2
FESTIVALS & EVENTS. . . . . . . . . . . . . . . . . . . . . . . . . 33
3
HISTORICAL AND CULTURAL ASSETS. . . . . . . . . . . . . . . . . . 39
4
OUTDOOR RECREATION. . . . . . . . . . . . . . . . . . . . . . . . 45
5
PLAN FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . 69
6
PLAN FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . 75
7
MOUNTAIN REGION TOURISM PLANNING DISTRICTS . . . . . . . . . . . 79
8
CHIMNEY ROCK VILLAGE TOURISM ENHANCEMENT AREAS . . . . . . . .
9
LAKE LURE TOURISM ENHANCEMENT AREAS . . . . . . . . . . . . . . 99
81
10 RIVER PARK TO TOWN CENTER AND MORSE PARK CONNECTOR . . . . . . 103 11 SUMMITS TRAIL MASTER PLAN . . . . . . . . . . . . . . . . . . . . . 117 12 CHIMNEY ROCK STATE PARK MASTER PLAN. . . . . . . . . . . . . . . 119 13 MAIN STREET REGION TOURISM PLANNING DISTRICTS. . . . . . . . . . 121 14 RUTHERFORDTON MAIN STREET TOURISM DISTRICT. . . . . . . . . . . 125 15 CLEGHORN CREEK STUDY AREA . . . . . . . . . . . . . . . . . . . . 126 16 KIWANIS PARK SITE ANALYSIS. . . . . . . . . . . . . . . . . . . . . 131 17 TOWN OF SPINDALE TOURISM PLANNING DISTRICT. . . . . . . . . . .
135
18 COUNTYWIDE CONNECTIONS. . . . . . . . . . . . . . . . . . . . . 169 19 SOUTHERN BROAD RIVER GREENWAY PLANNING SECTION . . . . . . . . 185 20 HOLLANDS CREEK AND CATHEY’S CREEK GREENWAY PLANNING SECTIONS.191 21 SECOND BROAD: CLIFFSIDE TO CATHEY’S CREEK. . . . . . . . . . . .
iv
M O U N TA I N S TO M AI N STREETS
195
1
PLANNING PROCESS TIMELINE . . . . . . . . . . . . . . . . . 09
2
FLORENCE MILL PARK . . . . . . . . . . . . . . . . . . . . . 23
3
LAKE LURE . . . . . . . . . . . . . . . . . . . . . . . . . . 47
4
CHIMNEY ROCK STATE PARK. . . . . . . . . . . . . . . . . . 48
5
THERMAL BELT RAIL TRAIL: THE MAIN STREET GAME CHANGER . . 51
6
LAKE LURE FLOWERING BRIDGE. . . . . . . . . . . . . . . . 52
7
TRYON INTERNATIONAL EQUESTRIAN CENTER . . . . . . . . . . 57
8
TAC SURVEY CONCLUSIONS. . . . . . . . . . . . . . . . . . 67
9
CURRENT BRAND POSITION . . . . . . . . . . . . . . . . . . 68
10 CHIMNEY ROCK MIDBLOCK CROSSING . . . . . . . . . . . . . 84 11 SIDEWALK EXPANSION. . . . . . . . . . . . . . . . . . . . 87 12 CHIMNEY ROCK VILLAGE STREETSCAPE MASTER PLAN. . . . . . 88 13 STREETSCAPE PLAN IMPLEMENTATION PRIORITIES . . . . . . . . 90 14 MOVEMENT OF THE PEOPLE . . . . . . . . . . . . . . . . . . 91 15 THE GATHERING PLACE CONNECTOR . . . . . . . . . . . . . . 93 16 UP BY THE RIVER ON THE RIVERSIDE DECK. . . . . . . . . . . 95 17 RIVERSIDE DECK . . . . . . . . . . . . . . . . . . . . . . . 97 18 MORSE PARK MASTER PLAN . . . . . . . . . . . . . . . . .
105
19 LAKE WALK CROSS SECTIONS. . . . . . . . . . . . . . . . . 106 20 LAKE LURE MARINA AND VISITORS CENTER . . . . . . . . . . . 107 21 LAKE LURE MARINA SITE PLAN . . . . . . . . . . . . . . . .
108
LIST OF EXHIBITS (CONTINUED)
22 INTRODUCING THE LAKE WALK . . . . . . . . . . . . . . . . 109
43 EAST MAIN STREET AND POWELL STREET VIEW 2 . . . . . . . . 160
23 LAKE LURE TOWN CENTER. . . . . . . . . . . . . . . . . . . 112
44 EAST MAIN STREET AND NORTH BROADWAY . . . . . . . . . . 161
24 LAKESIDE MARKET . . . . . . . . . . . . . . . . . . . . . . 113
45 CHERRY MOUNTAIN STREET AND BLANTON ALLEY . . . . . . .
25 POOL CREEK PARK IMPROVEMENTS . . . . . . . . . . . . . . 115
46 MARTIN AND BLANTON ALLEYS. . . . . . . . . . . . . . . . 164
26 VIA FERRATA TRAIL . . . . . . . . . . . . . . . . . . . . . . 119
47 MILL STREET AND HARMON STREET ROUNDABOUT . . . . . . . 165
27 CLEGHORN CREEK, TOMS STREET, AND COURT STREET . . . . .
127
48 QUALITY CONNECTIONS . . . . . . . . . . . . . . . . . . .
28 COURT STREET REIMAGINED . . . . . . . . . . . . . . . . .
128
49 GOOGLE EARTH GREENWAY TRAILS ANALYSIS. . . . . . . . . . 171
29 COURT STREET CONNECTOR . . . . . . . . . . . . . . . . .
129
50 SAMPLE RAIL TRAIL ENHANCEMENT PROJECT. . . . . . . . . . 175
163
167
30 A NEW VISION FOR KIWANIS PARK. . . . . . . . . . . . . . . 132
51 RAIL TRAIL CHARACTER MAKERS. . . . . . . . . . . . . . .
177
31 PARK FACILITIES AND PRECEDENTS. . . . . . . . . . . . . .
133
52 MOUNTAINS TO MAIN STREETS REPORT . . . . . . . . . . . .
179
32 SPINDALE BRAND . . . . . . . . . . . . . . . . . . . . . .
138
53 RIVER ROAD CROSSING. . . . . . . . . . . . . . . . . . . . 181
33 WEST SPINDALE STREETSCAPE MASTER PLAN . . . . . . . . .
142
54 TWO FOR ONE @ GREYS ROAD . . . . . . . . . . . . . . . .
183
34 SOMETHING NEW IS ON TAP IN SPINDALE . . . . . . . . . . . . 145
55 PURPLE MARTIN GREENWAY. . . . . . . . . . . . . . . . . . 187
35 THE LIVELY CORNER OF OAK AND MAIN. . . . . . . . . . . .
56 SOUTH OAK STREET ROAD DIET . . . . . . . . . . . . . . . . 189
147
36 STREETS WITH A PURPOSE . . . . . . . . . . . . . . . . . . 148
57 THE BOSTIC SPUR. . . . . . . . . . . . . . . . . . . . . .
37 WEST SPINDALE CROSS SECTION. . . . . . . . . . . . . . .
149
58 “KEEP THE STORY ALIVE”. . . . . . . . . . . . . . . . . . . 196
38 EAST SPINDALE STREETSCAPE MASTER PLAN. . . . . . . . . . 152
59 VISION OF SUCCESS. . . . . . . . . . . . . . . . . . . . . 203
39 PARALLEL FOR THE PEDESTRIAN . . . . . . . . . . . . . . .
60 POTENTIAL FUNDING PARTNERS . . . . . . . . . . . . . . .
154
193
206
40 EAST SPINDALE CROSS SECTION . . . . . . . . . . . . . . . . 155
61 MOUNTAIN IMPLEMENTATION MATRIX . . . . . . . . . . . . . 208
41 FOREST CITY STREETSCAPE MASTER PLAN. . . . . . . . . . . 157
62 MAIN STREET IMPLEMENTATION MATRIX. . . . . . . . . . . .
42 EAST MAIN STREET AND PARK SQUARE PLAZA . . . . . . . . . 159
63 COUNTYWIDE IMPLEMENTATION MATRIX. . . . . . . . . . . . 212
210
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
v
CHAPTER
1
BACKGROUND AND P URPOSE
C HA P T E R 1 // B AC KGRO UND AND P URP OS E
1
BACKGROUND AND PURPOSE
R
utherford Bound serves as the chief planning document for the Rutherford County Tourism Development Authority (RCTDA) and its partners pertaining to tourism-related capital infrastructure development. This chapter summarizes the foundation and intent for this important work, providing insight on the plan purpose, goals, process, and overall organization.
“ The option of doing nothing is not an option. We are going to DO something.” DON CASON, EXECUTIVE DIRECTOR, RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY
02 M O U N TA I N S TO M AI N STREETS
IN THIS CHAPTER 1 PROJECT BACKGROUND 2 PROJECT GOALS 3 PLANNING PROCESS 4 PLAN ORGANIZATION
“Teamwork is the ability to work together toward a common vision. It is the fuel that allows common people to attain uncommon results.” – Andrew Carnegie
C HA P T E R 1 // B AC KGRO UND AND P URP OS E
SEC T ION 1
Project Background B OU ND T O G E T H E R AS A C O M M U NIT Y & PEOPLE
The
Rutherford
Bound
one-third of revenues can be used to enhance the built
Tourism Master Plan is the
environment and the many Rutherford County assets
result of nearly two years
that help draw visitors to the region. While this plan
of intensive planning led by the Rutherford County TDA
generally explores Rutherford County events, programs,
(RCTDA) and its 30-member Tourism Advisory Council
and branding strategies, the primary goal of this plan is to
(TAC). The TAC was formed by the RCTDA to establish
cast a clear vision for enhancing and developing tourism
a coalition of community and local government leaders
infrastructure projects throughout the county.
from across the whole of Rutherford County for the purpose of developing a cooperative vision. As expressed by civic leaders throughout the planning process, it is now time to expire any past internal division and competition in Rutherford County and instead unite under a single banner to realize a bold vision. Indeed, this plan is an expression of Rutherford Bound together as a community and people. F OR E V E R RU TH E RF O R D B OU ND
Citizens in Rutherford County benefit greatly from the RCTDA infrastructure program since the many assets that attract visitors, such as public lands, outdoor recreation amenities, and vibrant downtowns, contribute significantly to quality of life in the county and are enjoyed by local citizens. This cooperative planning effort ensures the stewardship of the RCTDA’s capital infrastructure budget. This road
The RCTDA staff and Board of Directors have a major responsibility:
effectively
steward occupancy tax revenues by 1) successfully marketing the county and 2) improving its “tourismrelated capital infrastructure.” As afforded by state law, the Rutherford County Board of Commissioners, along with many other counties throughout North Carolina, impose a six percent occupancy or “bed tax” on any short-term lodging such as hotels, B&Bs, and vacation home rentals. The Commissioner-appointed RCTDA Board of Directors then manages a minimum of two-thirds of revenues for program administration and marketing, while up to
0 4 M O U N TA I N S TO M AI N STREETS
map for strategic capital investment situates the RCTDA and its partners in a superior position to leverage local funding to win federal, state, and private grant dollars. With effective leadership and an unwavering execution of this plan’s initiatives, it is certain that visitors from throughout the region, state, and country will be Rutherford Bound for many years into the future.
The primary goal of this plan is to cast a clear vision for enhancing and developing tourism infrastructure projects throughout the county.
SEC T ION 2
Project Goals This plan and its goals stem from RCTDA leadership; the RCTDA staff and Board of Directors understand the value of strategic planning and unified vision. Each year the RCTDA releases its limited capital funding into the community, every dollar and project must contribute to a larger vision. The RCTDA and its partners recognize that many of its tourism assets must be enhanced, altered, or fully re-imagined in an effort to sustain and grow the tourism industry in Rutherford County. From the onset, the RCTDA and TAC established five (5) primary plan goals: 1 Establish a united vision 1.
2 Evaluate existing tourism 2.
3 Position the RCTDA to 3.
4 A supporting cast of benefits. 4.
5 Make it Visual. The RCTDA 5.
among all Rutherford County
assets and the RCTDA’s current
leverage its dollars. With a
Tourism development is
required that the consultant
jurisdictions. Rutherford
brand position and explore
plan now in place, the RCTDA
certainly at the heart of this
team not merely outline
Bound is anchored by a spirit
new opportunities for asset
has a new mantra: Don’t spend
plan, but the projects identified
plan recommendations and
of cooperation among leaders,
development and branding
TDA funding, leverage it! With
herein offer a broader benefit
strategies, but also illustrate
business owners, and citizens
strategies. This goal serves as
a clear vision in hand, the
to the people of Rutherford
these recommendation
from jurisdictions throughout
the heart of the Rutherford
RCTDA has now positioned
County. The RCTDA places
through compelling graphics.
the county. The value of this
Bound Master Plan. The
itself and its partners to secure
value on projects that also
The drawings, renderings, and
plan is measured by the
consultant team was tasked
federal, state, and private
contribute to improving the
schematics found throughout
unity and buy-in from the
with identifying priorities for
grant dollars. Rutherford
quality of life of local residents,
the document visually
Mountains to the Main Streets
enhancing and developing new
County communities can
recreation, human health,
demonstrate how the built
of Rutherford County. For this
tourism assets, but also with
clearly communicate how any
water quality, fish and wildlife
environment can be changed to
reason, public engagement
connecting this development
size project will fit into the
habitat, increased opportunities
enhance the visitor experience.
was a critical component in
with current and future
larger vision for tourism and
for small business growth and
This goal provides for superior
developing the Rutherford
messaging approaches. The
economic development. This
entrepreneurship, and helping
communication to local leaders
Bound Tourism Master Plan.
plan identifies a clear direction
is the formula for effectively
retain and recruit industry
and decision makers, citizens,
for asset development that,
competing for and winning
and workers to Rutherford
and grant making institutions.
when fully realized, will give
grant dollars.
County. This goal aligns with
Note there are dozens of
way to a new RCTDA brand
a foundational belief of the
visuals that were developed
strategy and position.
RCTDA: what’s good for the
throughout the planning
visitor is good for the local
process that were modified
citizen.
or rejected by the community and are not represented in the document. The master plan only includes illustrations that were ultimately supported by the RCTDA, TAC, elected officials, steering committees, and stakeholder groups.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 05
C HA P T E R 1 // B AC KGRO UND AND P URP OS E
0 6 M O U N TA I N S TO M AI N STREETS
“ P ublic engagement was a critical component in developing the Rutherford Bound Tourism Master Plan.”
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 07
C HA P T E R 1 // B AC KGRO UND AND P URP OS E
SEC T ION 3
Planning Process The Rutherford Bound Master Plan represents the culmination of 18 months of analysis, planning, graphic development, and dozens of meetings and site visits. The planning process involved five (5) major phases.
PHASE 1
PHASE 2
PHASE 3
/// NOV E M B E R 201 6 – JANUARY 2 017
/// JANUA RY 2017 – A PR I L 2017
/// A PR I L 2017 – N OVEMB ER 2 01 7
Direction Setting and Project Launch
Research and Analysis
Plan Promotion, Public Engagement, and Visioning
“Deep Dive” Planning
After
thorough
of
The consultant team produced a custom
RCTDA and its partners further engaged
consultants Destination by Design (DbD)
Rutherford County including its public
video that included dramatic footage
the consultant team to develop “deep dive”
were selected by the Tourism Advisory
parks, recreation assets, and Main Streets.
from across the county complimented
plans to support the Rutherford Bound
Council to develop the RCTDA tourism
A complete inventory of all tourism
with interviews of local leaders. This
plan framework. This phase included an
master plan. DbD hosted a direction-
assets was developed, including local
video
intensive citizen-led planning effort that
setting meeting with the RCTDA Board of
food and craft drink establishments,
workshops
to
encompassed countywide greenway trail
Directors along with the county manager
outdoor recreation assets, historical and
highlight the importance of the plan
planning, two streetscape master plans,
and managers and mayors of each local
cultural assets, and events and programs.
effort. The consultant group conducted
a town center plan, a park master plan,
municipality.
All assets were mapped and compiled as
extensive focus group meetings among
and place branding. Approximately 20
part of a database. The RCTDA’s existing
key stakeholders throughout the county,
additional illustrations and schematics were
brand strategy was evaluated.
developed
developed to communicate the proposed
a
competitive
bid
process,
The
consultant site
team visit
conducted
and
analysis
a
custom
was
PHASE 4
shared and
at
council
various
and
Upon completion of the plan framework, the
plan
meetings
approximately
renderings
/// N OV EMB ER 2 01 7 – MAY 2 01 8
ten drawings
(10) to
tourism
infrastructure
improvements.
support community ideas, and concluded
These efforts were supported by dozens
this phase with a community-based plan
of meetings that included town-appointed
framework and vision.
steering committees, stakeholder groups, citizen forums, and formal public hearings. Plan consensus was achieved in May 2018.
0 8 M O U N TA I N S TO M AI N STREETS
EXHIBIT 1
PLANNING PROCESS TIMELINE PHASE 1
/// NOV E MB E R 2 01 6 – JANUARY 2 01 7
Direction Setting and Project Launch
PHASE 5 /// M AY 201 7 – AU GUST 2 018
The consultant team compiled the final plan during the summer of 2018 and published a draft for public review in
2011
Chim n e y Rock S tate Par k M a st er Pl an
DRaft PaRk MaSteR Pl an
FIGURE 10.1 Chimney Rock State Park Master Plan
WEED PATCH MOUNTAIN
WORK WITH TOWN AND OTHER PARTNERS TO PLAN MOUNTAIN BIKE TRAILS AT WEED PATCH MOUNTAIN
TENT CAMPING AREA
MB
PHASE 2
EAGLE ROCK
/// JANUARY 2 01 7 – AP RIL 2 01 7
LOCATION OF PROPOSED TOWN PARK AND PUBLIC ACCESS AT WEED PATCH MOUNTAIN
MB SHUMONT MOUNTAIN
P3
CEDAR KNOB
RUMBLING BALD MOUNTAIN
P3
Research and Analysis
TENT CAMPING AREA
P3
P3
EXISTING CORRIDOR TO BE CLOSED AND REROUTED
EXISTING RUMBLING BALD CLIMBING DAY USE AREA PROPOSED RUMBLING BALD DAY USE AREA
ROUND TOP MOUNTAIN
EX
» Tourism Asset Site Visits » Inventory of Tourism Assets » Brand Strategy Evaluation PHASE 3
RO
C K Y B RO
AD
RIV ER
Final Plan Preparation
C h i m n e y R o c k S tat e Pa r k M a s t e r P l a n | De c e m be r 2 0 1 0
» Stakeholder Kick-off Meeting » Project Branding » Promotional Video Interviews
PICNIC AREA (TYP.)
CHIMNEY ROCK EXCLAMATION POINT
P1
EXISTING ENTRANCE ROAD TO BE USED AS ONE-WAY EGRESS ROAD
PICNIC AREA (TYP.)
EX
PROPOSED CHIMNEY ROCK STATE PARK VISITOR CENTER AT THE MEADOWS
P2
PROPOSED PARK ENTRY ROAD BOTTOMLESS POOLS DAY USE AREA THE ORCHARDS BOTTOMLESS POOLS TENT CAMPING AREA
P1 P2 STONY MOUNTAIN TENT CAMPING AREA SUGARLOAF MOUNTAIN
CANE CREEK MOUNTAIN
P1
P1
/// AP RIL 2 01 7 – NOV E MB E R 2 01 7
leGenD C h imn e y Ro c k St ate Par k Co n s e r vati o n Z o n e s Stu dy Are a Co u n t y B o u n d ary Wate r
TENT CAMPING AREA
Pl an n e d Re g i o n al Trails Fe atu re s/ d e s tin ati o n s
WORLD’S EDGE
O ve r l o o k s C am p ing
PRIVATE ROAD FOR RESIDENT AND STATE PARK ACCESS ONLY
adopted the plan in August 2018.
Plan Promotion, Public Engagement, and Visioning
» Finalize Promotional Video » Conduct Extension Stakeholder Meetings » Develop Series of Custom Illustrations to Cast Vision » Present Plan Framework to the Tourism Advisory Council PHASE 4
Since public engagement and citizen collaboration was essential and extensive throughout the planning process, this element is celebrated and highlighted throughout all plan chapters.
PROPOSED WORLD’S EDGE DAY USE AREA
E xis ting H ik ing Trails P h a s e 1 H ik ing Trails
P2
1 0 -2
P h a s e 2 H ik ing Trails
P3
P h a s e 3 H ik ing Trails P h a s e 1 M o u n t ain B ike Trails
SC ALE : 1 ” = ½ M I LE 0
½
1
miles
Chapter 10: Par k De velopm en t P l an
/// NOV E MB E R 2 01 7 – MAY 2 01 8 APPROXIMATELY 90 BOAT SLIPS ADDED TO EXISTING MARINA WITH NEW LAYOUT
Lake Lure
“Deep Dive” Planning
» Intensive Tourism Infrastructure Planning » Extensive Public Engagement and Detailed Visioning » Create more than 20 Additional Illustrations and Schematics PHASE 5
EX P1
MB
N
PEDESTRIAN PLAZA AND SEA WALL DAY BOAT SLIPS
NEW GAS PUMP AND BOAT RAMP
H
July 2018. The RCTDA and the TAC then
E xis ting Pave d Ro adways E xis ting U n p ave d Ro adways T RAI L S LEGE N D:
Y W
64
/ 74
ONE-WAY ANGLED PARKING AREA (24 SPACES) EXISTING BOARDWALK EDGE
DAY BOAT SLIPS
BICYCLE PARKING
To To wn TWO-WAY of BICYCLE PATH 10’ La
ke
NEW MARINA TWO STORY +/- 5000 SF
Lu
re
EXISTING PAVEMENT EDGE AND DRIVEWAYS TO REMAIN MARINA PLAZA
/// MAY 2 01 7 – AU GU ST 2 01 8
Final Plan Preparation
» Final Plan Compilation » Implementation Strategy Development » Plan Adoption
RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS
A TOURISM INFRASTRUCTURE MASTER PLAN FOR RUTHERFORD COUNTY, NC
»
FALL 2018
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 09
C HA P T E R 1 // B AC KGRO UND AND P URP OS E
S ECTIO N 4
Plan Organization The Rutherford Bound Master Plan is organized into four (4) major chapters as outlined below. Since public engagement and citizen collaboration was essential and extensive throughout the planning process, this element is celebrated and highlighted throughout all plan chapters.
CH APTER 1
CH AP T E R 2
C HA P T E R 3
CH APT ER 4
Background and Purpose
Recommendations
Implementation
This chapter outlines the plan’s
Discovery, Analysis, and Plan Framework
This chapter is organized according
This chapter provides a comprehensive
purpose, goals, process, and
This chapter outlines a comprehensive
to the three (3) Tourism Regions as
matrix of all infrastructure
organization.
inventory and analysis of tourism
identified through the plan process:
recommendations, an estimate of
assets found throughout the county.
1) Mountain Region; 2) Main Streets
probable cost for key projects, and
The RCTDA’s current brand position
Region; and 3) Countywide Region.
implementation strategies.
is assessed in relation to future
Each Tourism Region is comprised of
tourism infrastructure opportunities.
Tourism Districts, which are comprised
This chapter culminates with a plan
of Tourism Enhancement Areas, the
framework that “sets the stage”
smallest geographic areas in which
for subsequent infrastructure
the plan provides for infrastructure
recommendations.
recommendations. This chapter is supported by extensive custom illustrations and design schematics.
10
M O U N TA I N S TO M AI N STREETS
“ R utherford County has great downtowns and the great outdoors. If we can connect our Main Streets to our world class outdoor recreational assets our future will look very bright.”
CHAPTER
2
DISCOVERY AND VISION FRAMEWORK
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
2
Discovery and Vision Framework
T
his chapter serves as the foundation for the Rutherford Bound Tourism Master Plan and begins with an objective examination of the County’s existing plans and assets. After all, due to limited RCTDA resources, any effective tourism development strategy must align with the strategic efforts and investments of the RCTDA’s many partners. Subsequently, this chapter highlights the results of the tourism infrastructure survey taken by the 30-member Tourism Advisory Committee; this survey presents a clear direction for future tourism infrastructure development. The chapter concludes with an analysis of the RCTDA’s current brand position and highlights opportunities for future branding. The chapter culminates with a “vision framework” that provides a mechanism for outlining extensive infrastructure recommendations found in Chapter 3.
14
M O U N TA I N S TO M AI N STREETS
IN THIS C HAPTE R 1
PREVIOUS PLANS
2
ASSET INVENTORY
3
SURVEY RESULTS
4
BRAND ANALYSIS & VISION FRAMEWORK
“ O nce visitors are out biking, hiking, paddling, exploring new areas, and moving back-and-forth between our towns, they will also increase their length of stay.�
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
SEC TION 1
Previous Plans In order to aggressively advance tourism development in Rutherford County, the RCTDA must work in tandem with the planned initiatives of its partners from throughout the County. The RCTDA must not work in isolation, but rather serve as a partner to advance existing projects and plans that align with its mission to expand tourism infrastructure. This section provides a brief overview of key existing plans from throughout the County, which relate to transportation, recreation, land-use, economic development, or preservation. An overview is provided for 28 plans from throughout the County and is organized according to three major geographic areas. The Mountain Region includes plans from Lake Lure and Chimney Rock Village. The Main Street Region includes plans from Rutherfordton, Spindale, Forest City and surrounding municipal areas. Finally, the Countywide Region explores existing plans for rural areas of the County. All plans are organized in descending order according to plan production date.
16
M O U N TA I N S TO M AI N STREETS
The RCTDA must not work in isolation, but rather serve as a partner to advance existing projects and plans, when possible, that align with its mission to expand tourism infrastructure.
DRAFT FOR REVIEW Date
TOUR IS M REGION
Revisions
MOUNTAIN REGION This section highlights plans associated with recreation,
Date: x/x/2015
transportation, land use, and branding.
Checked By:
Designed By:
6 L3
Drawn By:
Issue Date:
XX
The Mountain Region encompasses Lake Lure, Chimney Rock State Park, and Chimney Rock Village. 4 L3
7 L3
Equinox
EXISTING PIPED WATER REVERTED 1 L3
2 L1
7 L3
3 L3
Town of Lake Lure
6 L3
Expanded Parking (+/- 30 Stalls) Existing Picnic Shelters Relocated Adjacent to Playgrounds/Creekbed Parking Multi-Use Pavilion/Band Shell Stage EquipmentAccess
Re-route Service Access Road Event Lawn
R BROAD RIVE
Enhanced Banks (Naturalized Wildflowers) Vending Plaza Proposed Multi-Use Asphalt Trail Wetland Interpretive Boardwalk With Wildlife Viewing Blinds
Playgrounds (Age Groups Separated by Dry Creek Bed )
Paved Walk Additions
Possible Future Connection Expanded Council Chamber For Event
NC 9 Corridor Small Area Plan
1 L1
Non-Motorized River Access
TOWN HALL
Walled Garden/ Event Space With Plantings And Seating
Amphitheater Event / Open Use Lawn (1.5 Ac.)
Views
Charging Station Dry Creek Bed/ Stormwater Enhancement Market Shelters
2 3
Formalize Marina Access (Major Elements On-Axis) Accommodate Multi-Use Circulation From Sea Wall and Marina Projects Into (And Through) Morse Park
Viewing Tower Existing Asphalt Paths
Reduce Existing Lagoon. Enhance Perimeter Plantings
Bridge Vertical Scale: N/A
Horizontal Scale: 100'
“Sea Wall” (By Others)
LAKE LURE
Sheet No.: 75’
150’
Scale
M O R S E PA R K S I T E P L A N
4
5
Event / Open Use Lawn Marina “
1
Church
Wetland Cell 3
Wetland Cell 1
Renovated Welcome Center (Restrooms) Plaza
9
Wetland Cell 2
L1
2 0 17
The Morse Park Site Plan was developed in 2017. The plan outlines park development including multi-use pavilion, open space, amphitheater, play areas, and natural bank improvements.
Proposed Restaurant
2
Promenade Park
3
Short-term Public Boat Docks
4
Landscaped Parking Area
5
Seawall & Paver Greenway
6
Seating Area with Pergola (250 sf)
7
Greenway with 6’ Landscaped Median
8
Large Overlook Terrace (1000 sf)
9
Existing Boat Ramp
2015 Brand Perception & Market Study Research
7
8 7
6
Prepared by Scale: 1”=60’-0”
LAKE LURE SEAWALL & CONCOURSE PROJECT
TOWN OF L AKE LURE November 02, 2017
MORSE PARK SITE PLAN
1
Schematic Site Plan
“This concept plan will be used for evaluating real property, public infrastructure, land use regulations and rights of way relative to development possibilities discussed by the stakeholder steering committee. When completed and adopted by the Lake Lure Town Council, this plan will be used as guidance in facilitating outcomes expressed hereon.”
Lake Lure Town Center, North Carolina
February 10, 2015
Master Plan
June 21, 2015
LAKE LURE NC 9 SMALL AREA PLAN
LAKE LURE MARINA CONCOURSE CONCEPT PLAN
20 1 5
2015
The Lake Lure NC 9 Small Area Plan outlines streetscape design and land-use designations for the NC 9 corridor in Lake Lure. Developed in 2015, the plan outlines a number of pedestrian enhancements as well as streetscape redesign along NC 9.
The Lake Lure Marina Concourse Concept Plan is a schematic site plan developed in 2015. The plan outlines a concept for a proposed concourse with sea-wall near the Washburn Marina.
LAKE LURE & BLUE RIDGE FOOTHILLS BRAND PERCEPTION & MARKET STUDY 2 01 5
The Lake Lure & Blue Ridge Foothills Brand Perception & Market Study research report was developed in 2015. The report addresses the competitive landscape, brand perception, visitor preferences, and barriers to visitation. The report recommends that the area align one single brand identity and message as well as an invest in cohesive tourism asset promotion.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 7
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
LAKE LURE COMPREHENSIVE PLAN
MORSE PARK PEDESTRIAN BRIDGE CONCEPT PLAN
LAKE LURE TOWN CENTER MASTER PLAN
2 0 1 5 U P DAT E , 2 00 7
20 14
2014
The Lake Lure 2007-2027 Comprehensive Plan, updated in 2015, acts as a policy guide for future decision makers. The 2015 plan update, which included a community survey and public meeting, resulted in a shift in focus toward several major projects:
LAKE LURE & CHIMNEY ROCK VILLAGE COMMUNITY IMAGE STYLE GUIDE 2 01 3
Pedestrian Bridge at Morse Park, Lake Lure Town Center
MORSE PARK
4
Waters of Lake Lure
1
Pavilion
2
CONCEPT HIGHLIGHTS: • Stylized elevation to mimic Lake Lure Historic NCDOT Bridges. • Creates 24’-3” wide 12’ high clearance for Fire Boat. • Requires (2) piers to be constructed in water. • Provides Restroom and Changing Room Facilities. • Creates Stage / Overlook Terrace at main entry. • Most Bridge Features will be cast-in-place concrete.
1
Town Center Master Plan
Bridge Entry - Stairway with Restrooms & Changing Room underneath
2
Bridge Decking - 8’ clear width
3
Hiking Trail with step access to bridge
4
Stone Terrace Overlook
2014
3
» » Completion of town-wide parks, recreation, trails, and open
Concept ual Plan
March 21, 2014
space plan
» » Development of design guidelines which supplement zoning regulations and convey the community’s expectations
» » Creation of small area plans to guide development
» » Study of an economic development strategy based on recreation and natural resources
» » Development of a town-wide bikeway and pedestrian master plan and resulting facilities
18
M O U N TA I N S TO M AI N STREETS
The Morse Park Pedestrian Bridge Concept Plan was developed in 2014. The plan outlines a pedestrian bridge connecting Morse Park to Point of Rocks over the waters of Lake Lure.
The Lake Lure Town Center Master Plan was produced in 2014, in alignment with Lake Lure 2007-2027 Comprehensive Plan recommendations. The plan acts as a blueprint for several town center projects including the Morse Park Bridge, Main Street Plan, HWY 64/74A relocation, and the Rocky Broad Gateway Plan.
The Lake Lure & Chimney Rock Village Community Image Style Guide was developed in 2013, following recommendations of the Lake Lure & Chimney Rock Village Market Study. The style guide worked to connect the Lake Lure and Chimney Rock Village communities through a unified branding message and style, allowing their tourism marketing efforts to complement each other.
LAKE LURE & CHIMNEY ROCK COMPREHENSIVE TRANSPORTATION PLAN
LAKE LURE & CHIMNEY ROCK VILLAGE MARKET STUDY
CHIMNEY ROCK STATE PARK MASTER PLAN
CHIMNEY ROCK VILLAGE COMPREHENSIVE PLAN
20 1 2
2011
1 9 9 9 , 2 006, 2 01 1
2013 Chimne y Rock State Park M a ste r Pl an
2013 Lake Lure & Chimney Rock Village Comprehensive Transportation Plan
MASTER PLAN May 2011
2011
Chimney Rock State Park
Lake Lure and Chimney Rock Village MARKET STUDY FINDINGS AND RECOMMENDATIONS REPORT
N.C. Department of Environment and Natural Resources Division of Parks and Recreation
The Lake Lure & Chimney Rock Comprehensive Transportation Plan was developed in 2013 by the NCDOT Transportation Planning Branch. The plan analyzed present transportation conditions and operates as a guide for transportation development within the Lake Lure & Chimney Rock area.
The Lake Lure & Chimney Rock Village Market Study was developed in 2012. The study included a retail market analysis as well as implementation and action strategy for the two towns. The market study laid out several recommendations which resulted in the current Lake Lure and Chimney Rock Village brand messaging.
The Chimney Rock Village Comprehensive Plan was developed in 1999, with the most recent amendments occurring in 2011. This plan provides guidance for the Village’s operation, growth, and development. Addendum to the 2016 plan included a Comprehensive Pedestrian Thoroughfare Plan and a Capital Improvement Plan.
The Chimney Rock State Park Master Plan was produced in May 2011. The master plan has served as a guide for facility development and protection of natural resources. Among other improvements, the plan recommends significant alterations to traffic circulation, development of a visitor’s center, and realignment of trails to better suit environmental conservation efforts.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 9
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
TOU RIS M REGION
MAIN STREETS REGION The Main Streets Region encompasses the Trail Towns of Rutherfordton, Spindale, and Forest City. The plans included in this section represent a variety of recreation, streetscape, pedestrian, and comprehensive plans. THERMAL BELT RAIL TRAIL PLANNING
FOREST CITY FLORENCE MILL PARK PLAN
KIDSENSES CAMPAIGN FOR THE FUTURE
FOREST CITY HEART AND SOLE PEDESTRIAN PLAN
2 0 17
20 17
2016
2 01 5
Forest City: Heart & Sole
A plan for people who walk in Forest City
December 2015 A Comprehensive Pedestrian Plan for the Town of Forest City & NC Department of Transportation
The Thermal Belt Rail Trail (TBRT) planning includes maps and section plans which outline the trail’s route and construction cost estimates. The plans outline the 13.36-mile greenway trail that connects Gilkey, Ruth, Rutherfordton, Spindale, and Forest City. The trail plans helped secure grant funding from RHI Legacy for the project.
20 M O U N TA I N S TO M AI N STREETS
The Forest City Florence Mill Park Plan is a conceptual master plan, which will guide the development of Florence Mill Park. The park plan recommends development of an amphitheater, open space, and plaza with restroom and concession facilities.
The KidSenses Campaign for the Future outlines the future expansion of the KidSenses Museum in downtown Rutherfordton. The expansion is centered on the development of a new facility called “The Factory” which engages children ages 11-14. The planned facility would expand KidSenses’ market reach and prepare children in STEM subjects. The new expansion is located on Toms Street and near the Purple Martin Greenway.
The Forest City Heart and Sole plan is a pedestrian plan, developed in 2015 and funded by the Town of Forest City and NCDOT. The plan assesses current conditions and opportunities for pedestrian infrastructure development to improve walkability and community health. The plan stems from the Town’s 2012 Comprehensive Land Use Plan.
FOREST CITY STREETSCAPE PLAN
FOREST CITY COMPREHENSIVE LAND USE PLAN
FLORENCE MILL REDEVELOPMENT PLAN
SPINDALE LAND USE STUDY
2 0 15
20 1 2
2011
2 01 0
The Forest City Streetscape Plan, developed in 2015, serves as a guide for streetscape enhancements in the downtown area. The plan breaks downtown Forest City into five planning sections and outlines pedestrian mobility and infrastructure improvements to create a more walkable downtown.
The Forest City Comprehensive Land Use Plan was developed in 2012. The plan serves as a guide for future land use policies. The plan outlines sustainable growth, which complements the Town’s character; establishment of an efficient multimodal transportation network; and park facility connectivity.
The Florence Mill Redevelopment Plan outlines recommendations for the redevelopment of the mill site, located in Forest City, featuring a stacked restaurant design. The plan focuses on tax credit status and grant opportunities to fund the project
The Spindale Land Use Study, produced in 2010, outlines a parcel specific future land use map and strategies to prepare for future development. The Land Use Study was produced to better prepare the Town for review of zoning and rezoning cases while also assessing zoning changes in accordance with future development plans.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 21
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
TOWN OF RUTHERFORDTON MASTER PLAN 2006
TOWN OF FOREST CITY COMPREHENSIVE PARKS AND RECREATION PLAN 20 0 5 Town of Forest City Comprehensive Parks and Recreation Plan
M ASTER P LAN T OWN OF R UTHERFORDTON N ORTH C AROLINA
2005 Updated 2015
S EPTEMBER 2006
LandDesign • Warren & Associates
The Town of Rutherford Master Plan was developed in 2006 as a guide for future downtown development in Rutherfordton. The plan outlines strategies to maintain and reinforce its identity as the Town’s population continues to grow.
22
M O U N TA I N S TO M AI N STREETS
The Forest City Comprehensive Parks and Recreation Plan, originally written in 2005 and updated in 2015, serves as a guide for park and recreation decision makers in Forest City. The plan outlines an inventory of current park facilities while recommending facility improvements, connectivity, and funding sources.
E X H I BIT 2
FLORENCE MILL PARK
Florence Mill Park in Forest City is under construction and is expected to be complete by fall 2018.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 23
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
TOUR IS M REGION
COUNTYWIDE REGION The Countywide region encompasses planning efforts for the entirety of Rutherford County as well as areas outside of the Mountains and Main Streets regions. This section includes an economic report and preservation and wayfinding plans. MAGELLAN TRYON EQUESTRIAN CENTER ECONOMIC IMPACT REPORT
RUTHERFORD WAYFINDING PLAN 20 14
2 0 14
BIGGERSTAFF’S OLD FIELD & LONG FARMSTEAD PRESERVATION MASTER PLAN 2013 BIGGERSTAFF’S OLD FIELDS &
–––
LONG FARMSTEAD Rutherford County, North Carolina
WAYFINDING MASTER PLAN
PREPARED FOR THE RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY BY: J. M. TEAGUE ENGINEERING, PLLC ARNETT MULDROW & ASSOCIATES
Get Ready…or Get Trampled! Preparing for the Impact of the Tryon International Equestrian Center
The Tryon Equestrian Center Economic Impact Report was developed by Magellan Strategy Group in anticipation of the completion of the equestrian center. While the Center will be developed in neighboring Polk County, the Center is a 15 to 20-minute drive from the Trail Town region of Rutherford County. The report projects the Equestrian Center will increase regional demand for visitor infrastructure as well as hospitality and equine jobs.
24
M O U N TA I N S TO M AI N STREETS
PRESERVATION MASTER PLAN November 13, 2014
June 2013 Prepared for Rutherford County Board of Commissioners
Rutherford County Wayfinding Master Plan
Page
The Rutherford Wayfinding Plan was developed in 2014 to create a more visitor friendly environment while simultaneously promoting the County’s tourism-related attractions. The plan recommends a cohesive wayfinding system in order to better connect visitors to their destination and communities to other parts of the County.
JOHN HORTON ARCHITECT
Historic Preservation | Architectural Conservation | Architecture
The Biggerstaff’s Old Field & Long Farmstead Preservation Master Plan outlines historic preservation recommendations for the two sites. Biggerstaff’s Old Fields, a significant encampment of the Overmountain Men in the Revolutionary War, share the property with the Long Farmstead, a farmstead from the late 1800s and early 1900s. The plan thoroughly assesses the site and existing structures, providing recommendations for preservation and development as a Revolutionary War educational center.
GILBERT TOWN HISTORIC DISTRICT PRESERVATION PLAN 2 009
The Gilbert Town Historic District Preservation Plan was developed in 2009. The plan outlines current conditions and recommendations for the historic preservation of Gilbert Town, a historically significant Revolutionary War site, including trail and parking area development.
CLIFFSIDE REJUVENATION PLAN 2007
RUTHERFORD COUNTY HERITAGE DEVELOPMENT PLAN 20 0 6
Revisiting the Past. Restructuring the Future. Š 2007 ENTASIS DESIGN, PLLC | 110 W EST A STREET | KANNAPOLIS , NC 28081 | PH: 704.933.2328 |
WWW. ENTASIS. COM
The Cliffside Rejuvenation Plan assesses redevelopment opportunities within the town with regard to its remaining historical buildings. The plan also included a detailed market study, exploring possible residential and commercial buyers and operators. Cliffside is located at the confluence of the Broad and Second Broad rivers, along the A3 greenway corridor outlined in chapter three of this document.
The Rutherford County Heritage Development Plan, developed in partnership with the Blue Ridge National Heritage Area, outlines a variety of initiatives centered on preservation of Rutherford County’s historic and heritage areas. The plan outlines facilities, cultural, historical, genealogical, natural resources, conservation, agricultural, community preservation, promotional, and trail development initiatives to enhance quality of life and economic viability within the County. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 25
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
SEC TION 02
Asset Inventory The section outlines both private and publicly owned tourism assets located throughout Rutherford County. This plan section provides a brief overview the County tourism assets, including: 23 local food and craft beverage establishments and farms; 22 festivals and events; 20 historic and cultural resources; 60 outdoor recreation assets; and 3 significant Main Street corridors. This section is organized by the following five (5) asset types:
Local Food, Craft Beverages,
PHOTO COURTESY OF VANDELE FARMS ON CEDAR CREEK
Outdoor Recreation
and Farms Main Streets Festivals and Events Historic and Cultural Resources PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
26
M O U N TA I N S TO M AI N STREETS
TOUR DE PUMPKIN PHOTO COURTESY OF RUTHERFORD OUTDOOR COALITION
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
LOCAL FOOD, CRAFT BEVERAGE, & FARMS Rutherford County contains a variety of local food, craft beverage, and farm destinations including 8 farm-fresh food markets and businesses, 2 craft breweries, 1 craft distillery, and 11 farms open to the public.
FARMER’S MARKETS RUTHERFORD COUNTY FARMER’S MARKET
GREEN HILL FARMER’S MARKET Green Hill Farmer’s Market is located along US HWY 64/74A in Rutherfordton, NC. The market is open Saturdays from 9am-1pm and features a variety of locally grown produce and crafts by local artisans.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Rutherford County Farmer’s Market is located in downtown Forest City, NC. The market is open from April-October and offers seasonal varieties of produce, plants, and homemade crafts from local farmers and artisans.
THE MARKET AT JONES FAMILY FARM The Market at Jones Family Farm, located along HWY 221 in Rutherfordton, NC, offers a variety of farm-fresh fruits, vegetables, plants, and herbs. LAWTER’S FRUIT STAND
BURGESS PRODUCE
FAGAN’S FARM
Burgess Produce, located along Memorial HWY in Lake Lure, NC, offers a variety of fruits, vegetables, jellies, and jams from March-October. TONY’S PRODUCE Tony’s Produce, located in NW Rutherfordton, NC, is open yearround and features a variety of local produce and plants.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
AL’S PRODUCE
Fagan’s Farm, located in Ellenboro,
Al’s Produce, located in NW Rutherfordton, NC, offers a variety of fresh, local produce.
restaurant, and food store offering
NC,
is
a
family-owned
organic, farm-fresh produce.
farm, The
farm is open year-round.
Lawter’s Fruit Stand, located along HWY 72-74A in Lake Lure, NC, features a variety of local produce as well as homemade jellies, jams, relishes, and sauces.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 27
RUTHERFORD COUNTY
BURKE COUNTY
MCDOWELL COUNTY
LOCAL FOOD, CRAFT BEER AND SPIRITS, AND FARMS SOUTH MOUNTAINS GAME LAND
BUNCOMBE COUNTY
BLUE RIDGE DISTILLING CO. k Cree ve Co
NEW BEGINNINGS HISTORIC FARM
VANDELE FARMS ON CEDAR CREEK
S d on ec
r H a rris C
r ive dR oa Br
ee
k
PARK
k Cree
STONEY CREEK FARMS AND CABINS
ROCK STATE CHIMNEY ROCK VILLAGE
ain unt Mo
CHIMNEY
221
Can eC ree k
Ced ar Cr ee k
HICKORY NUT GORGE BREWERY
Lak
GREENHILL FARMERS MARKET ALT
BURGESS PRODUCE
74
Br
d oa
r ve Ri
HENDERSON COUNTY
L
RUTHERFORDTON TONY’S PRODUCE, AND AL’S PRODUCE
POLK COUNTY
POSSOM HOLLOW WORKING DOGS RUFF’TON BREWHOUSE AND YELLOW SUN BREWERY
Cr
THE MARKET AT JONES FAMILY FARM
K.W. GETTYS FARM
l ai Tr ilRa elt al B rm The
LAWTER’S FRUIT STAND
e
k ee
Rob ers on
ur
e
64 TOWN OF LAKE LURE
CLEVELAN COUNTY RUTH
YELLOW SUN BREWING CO. ALT
ALT
74
221
BABBLING BROOK FARM
BOSTIC
SPINDALE
WILD ROOTS CAFE FOREST CITY
74
CAFE AT THE MALL
FARMERS MARKETS
FOUR FOOT FARM
FAGAN’S FARM
74
FARM TO TABLE RESTAURANTS
BAREFOOT FARMS
ALT
221
SUNNYSIDE ORCHARD CRAFT BREWERIES & DISTILLERIES
MAP 1
C-SAW HILL FARM Br oa dR ive r
HANDSCRABBLE HOLLOW
GREENVILLE CHEROKEE LO CAL FOOD , C RAF T BE V ECOUNTY R AG E , A N D FA R M S COUNTY
///
221
k Floyds Cree
FARMS (OPEN TO PUBLIC)
ELLENSBORO
RUTHERFORD COUNTY FARMERS MARKET
FARM TO TABLE RESTAURANTS
CRAFT BREWERIES & DISTILLERIES HICKORY NUT GORGE BREWERY
YELLOW SUN BREWERY
BLUE RIDGE DISTILLING CO.
CAFÉ AT THE MALL Café at the Mall is located in the Tri-city Mall in Forest City, NC. The Café offers daily specials featuring products from local farms on their seasonal menus.
PHOTO COURTESY OF HICKORY NUT GORGE BREWERY
PHOTO COURTESY OF YELLOW SUN BREWING CO.
Hickory Nut Gorge Brewery is located in Chimney Rock, NC, along the Rocky Broad River. The brewery combines an English brewing style with local flavor to provide a unique selection of beer. The brewery also offers a limited food menu.
Yellow Sun Brewery is located in downtown Rutherfordton, NC. The brewpub offers small batch beer and artisanal pizza.
PHOTO COURTESY OF APPALACHIAN SUSTAINABLE AGRICULTURE PROJECT
Blue Ridge Distilling Co., located in Bostic, NC, distills single malt whiskey and spirits as well as seasonal local fruit brandies. The distillery offers tours Monday-Friday or by appointment on weekends.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 29
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
FARMS (OPEN TO THE PUBLIC) VANDELE FARMS ON CEDAR CREEK
STONEY CREEK FARM & CABINS
HARDSCRABBLE HOLLOW FARM
BAREFOOT FARMS
Stoney Creek Farm & Cabins, while not a typical working farm, provides a farm atmosphere, offering bed and breakfast lodging in Lake Lure, NC. Stoney Creek features goats, chickens, and seasonally grows various berries. PHOTO COURTESY OF VANDELE FARMS ON CEDAR CREEK
Vandele Farms on Cedar Creek is an all-natural pork and beef farm located in Lake Lure, NC.
POSSUM HOLLOW FARMS Possum Hollow Farms, located in Rutherfordton, NC, raises and trains Anatolian Shepherd Dogs and Border Collies. The farm also raises sheep, goats, and cattle. Herding and guardian dog training are also offered for specific dog breeds. Group and individual tours are offered by appointment.
PHOTO COURTESY OF HARDSCRABBLE HOLLOW FARM
Hardscrabble Hollow is a 40acre all-natural farm located in Rutherfordton. The farm focuses on blueberries, hens, meat birds, and luffas. C-SAW HILL FARM C-Saw Hill Farm, located in Rutherfordton, NC, features grassfed beef and pasture raised pork and chicken. The farm offers visits by appointment.
30 M O U N TA I N S TO M AI N STREETS
PHOTO COURTESY OF BAREFOOT FARMS
Barefoot Farms is a small equestrian breeding and showing operation in Forest City, NC. The farm trains in a variety of competition disciplines, currently featuring a round pen and conditioning track for training. The farm offers tours by appointment. FOUR FOOT FARM Four Foot Farm, located in Forest City, NC, raises and produces a variety of farm animals, plants, and produce. The farm features an onsite produce stand, open during the afternoon.
FARMS SUNNYSIDE ORCHARD
BABBLING BROOK FARM
NEW BEGINNINGS HISTORIC FARM New Beginnings Historic Farm is a rustic wedding venue located in Rutherfordton, NC. The venue accommodates retreats, weddings, farm tours, and other special events. The farm produces a select array of fruits, vegetables, and flowers throughout the year.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Sunnyside Orchard is a roadside market and café offering a variety of grains, jellies, and produce, located in Forest City, NC. The market is open from May-September.
Babbling Brook Farm is located in Ellenboro, NC. The farm raises goats, ducks, turkeys, and peacocks, and has recently begun growing produce. K.W. GETTYS FARM K.W. Gettys Farm, located in Ellenboro, NC, specializes in antibiotic and hormone free custom beef. The farm can be visited by appointment for product purchases.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 3 1
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
FESTIVALS & EVENTS Rutherford County is home to approximately 22 festivals and events throughout the year. This section, organized by season, examines the unique historic, cultural, and sporting festivals and events throughout the County.
SPRING BOSTIC LINCOLN SPRING FESTIVAL
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Bostic Lincoln Spring Festival is an annual event held every April in Bostic, NC. The festival celebrates the area’s heritage as well as Abraham Lincoln. The festival consists of crafts, live music, exhibits, and a vintage car show.
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MAYFEST
LAKE LURE ARTS & CRAFTS FESTIVAL
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF LAKE LURE ARTS AND CRAFTS FESTIVAL
Mayfest is a Main Street festival in downtown Rutherfordton, NC, occurring annually on the first Saturday of May. The festival features a multitude of vendors, live entertainment, and food. The festival dates back to 1972, making it one of the longest running festivals in North Carolina.
The Lake Lure Arts & Crafts Festival, occurring twice a year in May and October, features 100+ arts and crafts vendors. Located in Lake Lure, the semi-annual festival aims to promote local artisans and crafters while raising funds for outreach programs.
MUSIC AT THE MILLS
PHOTO COURTESY OF MUSIC AT THE MILLS BLUEGRASS AND ARTS FESTIVAL
Music at the Mills occurs every year in May in Union Mills, NC. Located at the Union Mills Learning Center, the festival concentrates on bluegrass and newgrass music and features a variety of vendors and music workshops.
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FESTIVALS AND EVENTS
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1. Bostic Lincoln Spring Festival 4. Music at the Mills
2. Mayfest
3. Lake Lure Arts and Crafts
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5. Spring Go Festival
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6. Lure of the Dragon
7. July 4th Freedom Festival
8. Lake Lure Independence Day Firework Celebration 10. Lake Lure Olympiad
9. Hot Nights Cool Rides
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12. Vintage Tin Car Show 15. Tour de Pumpkin
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11. Dirty Dancing Festival
13. Hilltop Fall Festival
16. Gears and Gables
14. Ellenboro Fiddlers Convention
17. Hometown Holidays in Forest City
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18. Christmas in Chimney Rock Village
20. Rutherfordton Christmas Celebration
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WINTER 19. Spindale Christmas Parade 21. Old St. John’s Shape Note Singing
22. Lake Lure Polar Plunge
GREENVILLE CHEROKEE COUNTY FCOUNTY EST IVA L S & EVENT S
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C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
SUMMER
SPRING SPRING-GO FESTIVAL
GEARS & GABLES
LURE OF THE DRAGON
JULY 4TH FREEDOM FESTIVAL The July 4th Freedom Festival is hosted annually in Rutherfordton, NC. This day-long festival begins with a parade and ends with a fireworks display, with a variety of vendors, activities, and live entertainment in between.
PHOTO COURTESY OF ROMANTIC ASHEVILLE
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Spring-Go Festival is an annual Mother’s Day weekend event located in Chimney Rock, NC. The festival features a variety of activities including cow-pie bingo, art exhibitions, a Main Street Parade, and live music.
The Gears & Gables bike tour occurs in May in Rutherfordton, NC. The tour features three routes, of varying lengths, through the scenic backroads of Rutherford County and the Blue Ridge foothills.
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PHOTO COURTESY OF LURE OF THE DRAGON
The Lure of the Dragon Race and Festival occurs annually in Lake Lure, NC, along the Broad River. The festival features a variety of vendors and festivities centered on the only race in United States which exclusively features thirty-foot, 10 paddler boats. The inaugural festival featured 22 teams, 24 paddlers, and attracted 2000+ spectators.
LAKE LURE INDEPENDENCE DAY FIREWORK CELEBRATION The Lake Lure Independence Day Firework Celebration occurs annually on or around July 4th. The event can be viewed from a variety of vantage points on and around Lake Lure and features a select number of food vendors.
HOT NIGHTS COOL RIDES
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Hot Nights Cool Rides is an annual car show in Forest City, NC. The event showcases a variety of cars amongst food vendors and live entertainment. In 2017, the event registered over 350 cars, trucks, and motorcycles.
LAKE LURE OLYMPIAD
PHOTO COURTESY OF LAKE LURE OLYMPIAD
The Lake Lure Olympiad is a multirace weekend event held in the Lake Lure, NC area. The annual event features individual races as well as a “3 races in 3 days” challenge. In 2016, the Olympiad attracted over 1,000 athletes.
DIRTY DANCING FESTIVAL
PHOTO COURTESY OF DIRTY DANCING FESTIVAL
The Dirty Dancing Festival is held annually in Lake Lure, NC. The festival celebrates the movie Dirty Dancing with two days of live music, dancing, performances, and local vendors. The festival saw over 1,000 attendees in 2010, with attendance continuing to grow over recent years.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 35
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
FALL VINTAGE TIN CAR SHOW
HILLTOP FALL FESTIVAL
TOUR DE PUMPKIN The Tour de Pumpkin occurs annually in Rutherfordton, NC. The event features a 50k tour and a 100k tour centered on the area’s fall scenery. The Tour de Pumpkin occurs in conjunction with Rutherfordton’s Hilltop Fall Festival.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Vintage Tin Car Show is hosted annually in October at the Rumbling Bald Resort on Lake Lure. The event, in its 22nd year, showcases over 250 quality classic automobiles competing for top prizes in over 35 different categories. ELLENBORO FIDDLERS CONVENTION The Ellenboro Fiddlers Convention occurs annually in November in Ellenboro, NC. Musicians compete in over 8 categories of fiddle and bluegrass music. A unique event in Rutherford County, the convention celebrates the area’s long tradition of bluegrass heritage by showcasing local and regional musicians.
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PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Hilltop Fall Festival, in its 42nd year is held annually on the first Saturday of October in Rutherfordton, NC. The festival occurs alongside the Gold Soapbox Derby. The festival features a variety of food vendors, artisan and craft vendors, and live entertainment.
WINTER HOMETOWN HOLIDAYS IN FOREST CITY
CHRISTMAS IN CHIMNEY ROCK VILLAGE
SPINDALE CHRISTMAS PARADE
Christmas in Chimney Rock Village occurs annually on the first Friday of December. The event features a chili cook-off, Christmas tree lighting, and extended hours for Village shops.
The Rutherfordton Christmas Celebration is hosted every December in downtown Rutherfordton, NC. The celebration includes a parade, Christmas tree lighting, and holiday shopping opportunities. PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Hometown Holidays occurs weekly on Fridays and Saturdays during the month of December. The event, located in downtown Forest City, features over one million lights in celebration of the holidays. The event also features ice-skating and carriage rides.
RUTHERFORDTON CHRISTMAS CELEBRATION
The Spindale Christmas Parade occurs annually on the first weekend in December. Occurring along Spindale’s Main Street, visitors can also view festive landscapes designed by local students.
OLD ST. JOHN’S SHAPE NOTE SINGING The Old St. John’s Shape Note Singing event occurs twice every December in Rutherfordton, NC. The event is housed in the historic St. John’s Church and celebrates the traditional style of shape note singing.
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C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
HISTORICAL AND CULTURAL ASSETS Rutherford County is home to a number of museums and historical sites. Performance and visual arts are also enjoyed throughout the county.
MUSEUMS RIGHT TRACK TOY TRAIN MUSEUM
KIDSENSES CHILDREN’S INTERACTIVE MUSEUM
RUTHERFORD COUNTY HOSPITAL MUSEUM
BENNETT’S CLASSICS ANTIQUE AUTO MUSEUM
PHOTO COURTESY OF BENNET’S CLASSICS ANTIQUE AUTO MUSEUM
PHOTO COURTESY OF RIGHT TRACK TOY MUSEUM
PHOTO COURTESY OF KIDSENSES MUSEUM
PHOTO COURTESY OF RUTHERFORD COUNTY REGIONAL HOSPITAL
The Right Track Toy Train Museum is an interactive museum located in Lake Lure, NC. The museum features toy trains from the early 1900s to the present as well as a separate toy train room for small children.
KidSenses Museum is an interactive children’s museum located in downtown Rutherfordton, NC. Since its opening in 2004, the museum has welcomed 275,000+ visitors. KidSenses features twelve different interactive exhibit areas, curriculum-based workshops, and a 7,500-square-foot Children’s Garden.
The Rutherford County Hospital Museum is located in Rutherfordton, NC. The museum features a multitude of hospital artifacts as well as vignettes showing various aspects of hospital life. The museum works to preserve the historic value of the hospital, having played a key role in the area’s health care development.
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Bennett’s Classics Antique Auto Museum, located in Forest City, NC, features a variety of antique automobiles from Model T’s to Mack Trucks. The museum focuses on preserving a wide variety of automobiles and features an everchanging collection. The museum has received the National Antique Automobile Club of America Museum Award in honor of their collection and contributions toward antique car historical preservation.
RUTHERFORD COUNTY HISTORICAL RESOURCES
BURKE COUNTY
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MUSEUMS 74
SHAKESPEARE’S GLOBE REPERTORY CO.
HISTORIC SITES
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C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
MUSEUMS AFRICAN AMERICAN HERITAGE MUSEUM
PHOTO COURTESY OF AFRICAN AMERICAN HERITAGE MUSEUM OF RUTHERFORD COUNTY
The African American Heritage Museum is located in Forest City, NC. Through a variety of materials, the museum concentrates on the evolution of African-American historical heritage and culture. The museum also features works by African-American artists and writers in Rutherford County.
4 0 M O U N TA I N S TO M AI N STREETS
RUTHERFORD COUNTY FARM MUSEUM The Rutherford County Farm Museum, located in Forest City, NC, focuses on life on the farm and in textile mills in the late 18th and early 19th century Rutherford County. The museum features hundreds of antique farm and home equipment artifacts as well as two large murals depicting the cotton production and mill cycles.
BOSTIC LINCOLN CENTER
ELLENBORO TRAIN DEPOT
PHOTO COURTESY OF BLUE RIDGE NATIONAL HERITAGE AREA
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Bostic Lincoln Center, located in Bostic, NC, is a museum which also houses a visitors’ center and Community Learning Center. The goal of the museum is to research and preserve the generational lore of Western North Carolina.
The Ellenboro Train Depot is a museum located in Ellenboro, NC. The Train Depot focuses on trains as well as local history and artifacts. The museum also features interactive exhibits.
HISTORIC SITES FOX HAVEN PLANTATION
CLEGHORN PLANTATION
BECHTLER MINT HISTORIC PARK
BRITTAIN CHURCH
The Fox Haven Plantation, added to the National Register of Historic Places in 1972, is located near Rutherfordton, NC. The property features a two-story, five bay by three bay brick home with Federal style design elements. The home is currently not open to the public. GILBERT TOWN Gilbert Town, located near Rutherfordton, NC, is a set of archeological sites and national historic district. The district was an important commerce center and camp for Patriot and Loyalist forces during the American Revolutionary War. The site was added to the National Register of Historic Places in 2006.
PHOTO COURTESY OF CLEGHORN PLANTATION
The Cleghorn Plantation is a historic site and golf club located in Rutherfordton, NC. The property, now a golf and sports club, operated as a plantation from 1764 into the mid-1900s. The current property features the plantation’s Manor House, constructed in 1837.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Bechtler Mint Historic Park is located in Rutherfordton, NC. The Park is located on the site of the Bechtler Mint, where Christopher Bechtler minted the first $1 gold coin in the country. The park features a range of exhibits and interpretation as well as Bechtler’s 1838 home, now operating as a public heritage center.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Brittain Church site, located in Rutherfordton, NC, marks the location
of
the
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organized in 1768.
church,
The present
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T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 41
C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk
HISTORIC SITES BIGGERSTAFFS OLD FIELDS & HANGING TREE
PERFORMING & VISUAL ARTS CLIFFSIDE MILL & DAM
MAPLE STREET THEATRE
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF MAPLE STREET THEATRE
Biggerstaffs Old Fields are located in Sunshine, NC. The fields mark the site of an Overmountain Victory Men encampment. The encampment includes the ‘Hanging Tree’ where a group of loyalist prisoners were tried and hanged for war crimes.
The Cliffside Mill & Dam are located along the Second Broad River in Cliffside, NC. The mill, beginning operation in 1902, produced gingham and eventually denim, which was exclusively used by Levi Strauss Company. The majority of the site’s buildings have been demolished, however, the power house and
The Maple Street Theatre is a small performance venue located in Rutherfordton, NC. The theatre is operated by the Rutherford County Arts Council at the site of the old Rutherfordton Elementary School.
generator remain in operation.
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THE FOUNDATION PERFORMING ARTS CENTER
PHOTO COURTESY OF THE FOUNDATION PERFORMING ARTS CENTER
The Foundation Performing Arts Center is located on the campus of Isothermal Community College in Spindale, NC. The Center contains a 1,300-fixed seat proscenium theatre with two levels of box seats and features a variety of visual and performing arts events.
RUTHERFORD COUNTY ARTS COUNCIL
RUTHERFORD COUNTY VISUAL ARTS CENTER
SHAKESPEARE’S GLOBE REPERTORY CO. The Shakespeare’s Globe Repertory Company is a group of players, producers, poets, playwrights, and musicians who focus on performing historically accurate Western Drama and English Literature Classics. The Company is based out of Forest City, NC.
PHOTO COURTESY OF RUTHERFORD COUNTY ARTS COUNCIL
The Rutherford County Arts Council is based in Forest City, NC. The Council is dedicated to cultural revitalization through the arts throughout Rutherford County. The Council accomplishes this goal by producing works of art and supporting partnerships with likeminded individuals and organizations.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Rutherford County Visual Arts Center (VAC) is located in Rutherfordton, NC. The VAC operates as the store front for the Rutherford County Visual Artists Guild. The Center exhibits and sells work created by local artists.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 4 3
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
OUTDOOR RECREATION Rutherford County contains a significant number of recreation opportunities including seven (7) parks, park systems, and public lands; nineteen (19) greenways, multi-use trails, and motor and bicycle routes; eight (8) fishing accesses; two (2) paddle accesses; seven (7) equestrian sites; two (2) zipline tour operators; eight (8) golf courses; two (2) disc golf courses; three (3) swimming and water activity sites; and two (2) paddle trails.
PARKS & PUBLIC LANDS CHIMNEY ROCK STATE PARK
PHOTO COURTESY OF NC STATE PARKS
Chimney Rock State Park provides approximately 5 miles of hiking trails featuring significant vistas. The park is located in Chimney Rock, NC and can be accessed by motor vehicle from HWY 64 in Chimney Rock Village. The park’s namesake, a rock pillar called the ‘Chimney Rock,’ stands 315-feet tall. Other significant features include the 404-ft. Hickory Nut Falls and the Devil’s Head rock formation. Over the past 2 years, the park has averaged 260,439 annual visitors. 4 4 M O U N TA I N S TO M AI N STREETS
ROCKY BROAD RIVER The Rocky Broad River, located near Chimney Rock, NC, offers walking trails, fishing, and whitewater paddling opportunities. The Rocky Broad River Walk runs parallel to Chimney Rock Village’s Main Street, providing easy access to restaurants and other attractions. The whitewater paddling section of the Rocky Broad flows for 3.5 miles from Lake Lure to Chimney Rock featuring class IV and V rapids for normal flows. Trout fishing opportunities can also be found along the river.
RUMBLING BALD
SOUTH MOUNTAINS GAME LANDS
PHOTO COURTESY OF CAROLINA CLIMBERS COALITION
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Rumbling Bald Mountain, located in the non-fee area of Chimney Rock State Park, features worldclass bouldering and rock climbing opportunities as well as a loop trail. The 1,100-acre area features cliffs and boulders which can be accessed via the 1.5 mile Rumbling Bald trail at Chimney Rock State Park.
The South Mountains Game Lands is located mostly in Northeast Rutherford County, in the Golden Valley Area. The area features hiking, fishing, mountain biking, and equestrian opportunities, with approximately 20 miles of trails. Multiple waterfalls, creeks, and beautiful views are featured throughout the Game Lands. The Game Lands averaged 270,995 annual visitors over the past three years.
RUTHERFORD COUNTY
BURKE COUNTY
MCDOWELL COUNTY
OUTDOOR RECREATION
SOUTH MOUNTAIN GAME LAND
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THERMAL BELT RAIL TRAIL
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GILBERT WINDSHIELD
RUTHERFORD COUNTY WALKING PATH
RUTH
CLEVELAND COUNTY
RUTHERFORDTON SPINDALE
RUTHERFORDTON GOLF CLUB
Greenways and Multiuse Trail Whitewater Paddling
BOSTIC
CRESTVIEW WALKING PATH & PURPLE MARTIN TRAIL
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FOREST CITY PARKS
TRANSITIONS EQUESTRIAN CENTER
74
Rock Climbing
ISOTHERMAL COMMUNITY COLLEGE
Mountain Biking
POLK COUNTY
Fishing Access Paddle Access
ELLENBORO
FOREST CITY
GREYS ROAD RIVER ACCESS 74
CLEGHORN PLANTATION
SHILOH LOOP
SQUIRREL NEST FARM ALT
Bicycle Routes
TRYON INTERNATIONAL EQUESTRIAN CENTER
Equestrian Zipline Tours
BAREFOOT FARMS
COXE ROAD RIVER ACCESS 5
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Paddle Trail
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CHEROKEE RECREAT ION COUNTY
US 221-A RIVER ACCESS River
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
PARKS & PUBLIC LANDS LAKE LURE
PHOTO COURTESY OF TOWN OF LAKE LURE
Lake Lure offers a variety of recreational opportunities including golf, fishing, hiking, swimming, paddle access, and a motor route. Located in the town it lends its name to, the lake features a beach area for swimming, canoe and boating opportunities, and fishing access. Public boat access points are located at the Washburn Marina and along Memorial Highway.
4 6 M O U N TA I N S TO M AI N STREETS
FOREST CITY PARKS
PHOTO COURTESY OF TOWN OF FOREST CITY
Forest City Parks offer walking trail, golf, and swimming opportunities. Operated by Forest City, the department manages five parks as well as the Forest City Clubhouse. The Forest City Pavilion on Park Square is a developing park, expected to be a major asset to the downtown area. The Pavilion will feature an amphitheater, open space, and pop-jet style splash pad.
BUFFALO CREEK PARK
PHOTO COURTESY OF TOWN OF LAKE LURE
Buffalo Creek Park, located in Lake Lure, NC, is a 1,527-acre forest featuring streams, significant views, and hiking and mountain biking opportunities. The park contains 12+ miles of hiking and mountain biking trails and is one of North Carolina’s largest town-owned parks.
EXHIBIT 3
LAKE LURE Located in western Rutherford County, Lake Lure provides aquatic recreation opportunities surrounded by unparalleled mountain views. The Lake Lure impoundment was completed in 1927, the same year the Town incorporated. At average water levels, the lake spans 720 acres and has a maximum depth of 104 ft. The Washburn Marina, owned by the Town and operated by a private partner, features a total of 84 boat slips, offers 1,400 annual boating permits, and offers visitor boat tours.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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EX HIBI T 4
CHIMNEY ROCK STATE PARK Encompassing 5,700+ acres, Chimney Rock State Park offers dramatic views of Hickory Nut Gorge. The park’s namesake comes from its key feature: the 315 ft. Chimney Rock formation. The park also features hiking trails for various skill levels, the 404 ft. Hickory Nut Falls waterfall, and views of Devil’s Head balancing rock. Over the past three years, the park has averaged 260,685 annual visitors. The Chimney Rock elevator will reopen in fall 2018.
GREENWAYS, MULTI-USE TRAILS, MOTOR & BICYCLE ROUTES THERMAL BELT RAIL TRAIL
CRESTVIEW WALKING PATH & PURPLE MARTIN GREENWAY
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY OUTDOOR COALITION
The Thermal Belt Rail Trail is a 13.3mile trail that connects Forest City, Spindale, Rutherfordton, Ruth, and Gilkey. Once fully developed, the trail will stretch from Forest Hunt Elementary School in Forest City to Gilkey. Upon completion, the path will be a 12’ wide paved trail. The trail welcomes pedestrians and cyclists.
The Crestview Walking path is a 1/3-mile paved and lighted path located within Crestview Park in Rutherfordton, NC. While the Walking Path is pedestrian-only, it connects, via sidewalk, to the Purple Martin Greenway which welcomes cyclist and pedestrian traffic. Once completed, the Purple Martin Greenway is expected to total approximately 2.6 miles and connect to the Thermal Belt Rail Trail at its northern terminus. Currently, approximately 1.2 miles of the greenway have been completed.
ISOTHERMAL COMMUNITY COLLEGE
RUTHERFORD COUNTY WALKING PATH
Isothermal Community College, located in Spindale, NC, contains a network of walking and running trails on its campus. The trails total 3.3 miles with some loops being connected by sidewalk. The campus trails feature four trailheads and multiple directional kiosks.
PHOTO COURTESY OF RUTHERFORD COUNTY OUTDOOR COALITION
The Rutherford County Walking Path is a 0.5-mile paved path located in Spindale, NC. The path features multiple exercise stations and a public garden.
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GREENWAYS, MULTI-USE TRAILS, MOTOR & BICYCLE ROUTES BROAD RIVER GREENWAY & PROPOSED CAROLINA THREAD TRAIL
PHOTO COURTESY OF BROAD RIVER GREENWAY
COUNTRY ROADS DRIVING TOUR
OVNHT COMMEMORATIVE MOTOR ROUTE
The Country Roads Driving Tour begins at the Tryon International Equestrian Center and stretches for 15-32 miles, depending on the final destination (either Lake Lure or the Trail Towns). The tour travels through southwestern Rutherford County until it reaches HWY 64, diverting either to the east or west, depending on final destination.
The Overmountain Victory Trail Commemorative Motor Route follows the route of Patriot militia men to the battle of Kings Mountain, NC. While the route traverses multiple states, the Rutherford County section follows US HWY 64 through Rutherfordton and continues along NC 108 S.
GOLD FEVER The Broad River Greenway and proposed Carolina Thread Trail are located in Boiling Springs, NC. The greenway totals 1,500-acres and joins 20+ miles of multi-use trails on both sides of the river. The River Trail and Cottonwood Trail are the greenway’s designated Carolina Thread Trail sections. These two assets, while located in Cleveland County (located to the east of Rutherford County), are planned to connect to the county’s border near Cliffside; this connection would create a regional trail network.
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The Gold Fever motor tour begins at the Bechtler House in Rutherfordton, NC, and stretches 22.9 miles to the Thermal City Gold Mine in Union Mills, NC. The route follows the historic NC Gold Rush in Rutherford County and includes a stop at the Bechtler Historic Mint Historic Park.
CHERRY BOUNCE The Cherry Bounce motor tour is a loop-route totaling 46.6 miles. The loop begins and ends in Rutherfordton, NC, extending north into McDowell County, returning through Golden Valley, Sunshine, and Washburn communities, before returning to Rutherfordton through Bostic, Forest City, and Spindale. The motor tour commemorates an old moonshine trail passing through rural and small-town areas of the county.
LAKE VIEWS The Lake Views motor tour is a loop tour totaling 27.9 miles. The tour begins at the Lake Lure Welcome Center, following the southern and eastern edges of the lake north to Rumbling Bald Resort, before looping back to the Welcome Center. The route features significant lake views. TOUR DE CHERRY The Tour de Cherry is a 29.8-mile bicycle route which loops around the base of Cherry Mountain. The loop begins in Ellenboro, NC and offers views of Cherry Mountain. The route contains only one moderately busy road: the Bostic-Sunshine Highway. BILL’S CREEK Bill’s Creek bicycle route is located east of Lake Lure, NC, totaling 20.4 miles. The route begins with a onemile climb and may be moderately busy for the first two miles. The loop also features significant mountain views.
EX HIBI T 5
THERMAL BELT RAIL TRAIL: THE MAIN STREET GAME CHANGER The Thermal Belt Rail Trail (TBRT), spanning 13.5 miles, brings together multiple Rutherford County communities, including Spindale, Rutherfordton, Forest City, Ruth, and Gilkey. The TBRT is a result of cooperative action by Rutherford County and the towns of Spindale, Rutherfordton, Forest City, and Ruth. The rail trail’s final engineering, planning, construction, and brand development was made possible with a $4.25 million grant from RHI Legacy Foundation.
EX HIBIT 6
LAKE LURE FLOWERING BRIDGE Dedicated in October of 2013, the Lake Lure Flowering Bridge (LLFB) has transformed from highway thoroughfare to a scenic pedestrian gateway. Constructed in 1925, the three-arch bridge served as part of the US 64/74-A/NC 9 highway until its closure to traffic in 2011. Citizens then formed the Friends of the Lake Lure Flowering Bridge to develop the scenic asset for the public’s enjoyment. The Flowering Bridge now serves as a pedestrian gateway between Chimney Rock Village and Lake Lure with a seasonally changing, growing collection of plants.
GILKEY LOOP
COWPENS LOOP
CAMP CREEK BIKE LOOP
Gilkey Loop is a 15.6-mile bicycle route located near Gilkey, NC. The route features scenic, rolling countryside as well as mountain views. The route features two sections along major roads with potential for heavy traffic.
The Cowpens Loop is a 35-mile bicycle route located in the southeast corner of Rutherford County. The loop passes through rural countryside, eventually crossing into South Carolina. The route connects to the Revolutionary War Battlefield at Cowpens, which features extensive paved bicycle trails.
The Camp Creek Bike Loop is a 34.2-mile bicycle route located NW of Rutherfordton, NC. The route features mountain views as well as multiple historic markers. The loop contains no major climbs, consisting mostly of undulating, lightly traveled roads.
GILBERT WINDSHIELD The Gilbert Windshield bicycle route travels west of Rutherfordton, NC, totaling 32 miles. The loop features three major historic sites: Cleghorn Plantation, Fox Haven Plantation, and the steel truss Twitty Bridge. SHILOH LOOP The Shiloh Loop is a 21-mile bicycle route traveling through the Broad River Valley, south of Spindale, NC. The loop travels mostly along lowtraffic back roads through the rural countryside.
NC-8 SOUTHERN HIGHLANDS BIKE ROUTE The NC-8 Southern Highlands Bike Route is a 120-mile bicycle route traveling from Brevard, NC to Lincolnton, NC. The route passes through Forest City and Bostic as it travels through Rutherford County. The route is ranked at a moderate/ difficult difficulty.
TANNER DOUBLE LOOP The Tanner Double Loop is a 17.6mile bicycle route located north of Rutherfordton, NC. This loop features views of Hickory Nut Gorge and a portion of the route travels along the Overmountain Victory Trail. The route only briefly touches a major thoroughfare: HWY 221.
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FISHING ACCESS THE FLY-N-HOOK FISHING CLUB
COXE ROAD RIVER ACCESS
FRANK WEST PARK
The Coxe Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access offers canoe fishing, but not bank fishing access.
Hud’s Carp Lake is located in Bostic, NC. The pay-lake features a bait shop and snack bar, hosting fishing tournaments throughout the year. SILVER’S CARP LAKE
BUBBA’S CARP LAKE PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Fly-N-Hook Fishing Club operates the Fly-N-Hook Lake in northwest Rutherford County. The Club offers daily on-site fishing, offering rental equipment and bait as well. The Club holds fishing tournaments on the lake every Saturday. GRAYS ROAD RIVER ACCESS The Grays Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access offers bank and canoe fishing.
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Bubba’s Carp Lake is a pay to fish Carp lake located in Mooresboro, NC. The lake also hosts fishing tournaments.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Frank West Park is a public park located in Caroleen, NC. Among other amenities, the park offers lake fishing, open to the public. US 221-A RIVER ACCESS
PHOTO COURTESY OF BUBBA’S CARP LAKE
HUD’S CARP LAKE
The US 221-A River Access is located in southern Rutherford County, along the Broad River Paddle Trail. The access offers bank and canoe fishing.
Silver’s Carp Lake is a pay to fish lake located in Ruth, NC. The lake offers tournaments and other fishing opportunities throughout the year.
PADDLE ACCESS GRAYS ROAD RIVER ACCESS
EQUESTRIAN COXE ROAD RIVER ACCESS
CEDAR CREEK RIDING STABLES
TRYON EQUINE SERVICES AT TRANSITIONS EQUESTRIAN CENTER Transitions Equestrian Center is located on an 80-acre equestrian estate in Rutherfordton, NC. The center offers full or self care for your equine, as well as wilderness trails and a practice arena.
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Grays Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access features a parking area as well as a canoe/kayak ramp. The access marks the end of Broad River Section 4 and the beginning of Broad River Section 5.
The Coxe Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access features a parking area and canoe/kayak ramp. This access marks the end of Broad River Section 5 and the beginning of Broad River Section 6.
Cedar Creek Riding Stables is located in Lake Lure, NC. The facility offers public horseback trail rides of various time lengths. The facility offers group programming, event space, and seasonal gem mining and fishing.
BAREFOOT FARMS Barefoot Farms is a small equestrian breeding and showing operation in Forest City, NC. The farm trains in a variety of competition disciplines, currently featuring a round pen and conditioning track for training.
RIVERSIDE RIDING STABLES Riverside Riding Stables, located in Lake Lure, NC, offer a variety of trail rides on horseback. Riverside Riding trails offer significant mountain and overlook views with guided trail rides and 2-hour river rides.
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EQUESTRIAN WINDRIDGE FARMS
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Windridge Farms is located in Mooresboro, NC. The farm offers lessons and hosts a variety of western style equestrian events.
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SQUIRREL’S NEST FARM
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
Squirrel’s Nest Farm is a private equine facility located in southern Rutherford County. The farm offers boarding for horses as well as significant mountain views. The facility also features wooded trails, an outdoor training ring, and indoor arena.
TRYON INTERNATIONAL EQUESTRIAN CENTER
PHOTO COURTESY OF TRYON INTERNATIONAL EQUESTRIAN CENTER
The Tryon International Equestrian Center (TIEC) is a premier Equestrian Lifestyle Destination facility located in Mill Spring, NC. Located in Polk County, the center is within significant proximity of Rutherford County and its equine facilities. The TIEC is a 1,400-acre facility which features multiple horse show arenas, restaurants, and a variety of retail and accommodations. The center will host the 2018 FEI World Equestrian Games and expects an average attendance of 500,000 people.
EXHIBIT 7
TRYON INTERNATIONAL EQUESTRIAN CENTER The Tryon Equestrian Center is a premier Equestrian Lifestyle Destination facility located in neighboring Polk County. The 1,400acre facility features an inn, cabins, RV pads, nine restaurants, shops, and 13 arenas for horse shows. The FEI World Equestrian Games will be held at the Tryon International Equestrian Center in September of 2018. An average of 500,000 people are expected to attend the event.
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ZIPLINE TOURS
GOLF
CANOPY RIDGE TOURS
BALD MTN. GOLF COURSE AT RUMBLING BALD RESORT
APPLE VALLEY GOLF COURSE
FOREST CITY MUNICIPAL GOLF COURSE
PHOTO COURTESY OF CANOPY RIDGE FARM
PHOTO COURTESY OF RUMBLING BALD RESORT
PHOTO COURTESY OF RUMBLING BALD RESORT
PHOTO COURTESY OF TOWN OF FOREST CITY
Canopy Ridge Tours is a zipline operator located in the Hickory Nut Gorge near Lake Lure, NC. The site features six ziplines varying from 500’ to 1,000’ in length. The park is located on a 120-acre tract, offering wilderness and mountain views.
The Bald Mountain Golf Course at Rumbling Bald Resort is located in Lake Lure, NC. The 18-hole course, located at the base of Bald Mountain, features a unique layout and offers a challenge for all skill levels.
Apple Valley Golf Course is located at Rumbling Bald Resort in Lake Lure, NC. The 18-hole course features mountain views as it approaches Youngs Mountain while providing a challenge for all skill levels.
The Forest City Municipal Golf Course is a 9-hole course located in downtown Forest City, NC. The course offers memberships as well as tournaments and summer camps.
BOULDERLINE ADVENTURE PROGRAMS Boulderline Adventure Programs is located in Lake Lure, NC. The facility features six zip lines, travelling ridge to ridge through the 40-acre property. Boulderline also has a 32foot climbing tower and giant swing.
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DISC GOLF COURSES
GOLF MEADOWBROOK GOLF CLUB
RUTHERFORDTON GOLF CLUB
PHOTO COURTESY OF MEADOWBROOK GOLF CLUB
PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM
The Meadowbrook Golf Club is located in Rutherfordton, NC. The 18-hole public course features four sets of tees for different skill levels and a driving range.
The Rutherfordton Golf Club is a 9-hole course located in Rutherfordton, NC. The par-36 course, opened in 1929. CLEGHORN PLANTATION GOLF AND SPORTS CLUB The Cleghorn Plantation Golf and Sports Club is located in Rutherfordton, NC. The 18-hole course features significant natural views and pristine playing conditions.
DOGWOOD VALLEY GOLF COURSE
ISOTHERMAL COMMUNITY COLLEGE
The Dogwood Valley Golf Course is located in Forest City, NC. The 9-hole municipal public course features a 68.2 rating and is open year round.
The Isothermal Community College
LAKE LURE GOLF CLUB
Featuring mixed tee types and
The Lake Lure Golf Club is a 9-hole course located in Lake Lure, NC. The course is located in the Hickory Nut Gorge, offering significant views of nature.
Disc Golf Course is a 9-hole course located in Spindale, NC. The course is 2,406ft. long with a par of 30.
DISCatcher baskets, the course has both
beginner
and
intermediate
holes. SOUTH MOUNTAIN CHRISTIAN CAMP The South Mountain Christian Camp, located in Bostic, NC, features an 18hole disc golf course. The course is open to the public and offers three tee boxes for a variety of skill levels.
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SWIMMING & WATER ACTIVITIES CLAY STREET POOL The Clay Street Pool is a public pool located in Forest City, NC. The outdoor pool is open during the summer, offering seasonal memberships or a nominal daily fee for entry. APPLE VALLEY POOL The Apple Valley Pool is located on Rumbling Bald Resort in Lake Lure, NC. The outdoor pool offers scenic mountain views and passes are required for entry. CAMP MCCALL Camp McCall, located near South Mountain Game Lands, is a private camp which features a large swimming pond, among other recreation opportunities.
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PADDLE TRAILS BROAD RIVER The Broad River Paddle Trail is located in Rutherford and Cleveland Counties, totaling 41 miles. The 12-section trail starts below lake lure and features Class I and II rapids. Official river access points within Rutherford County include Grays Road River Access and Coxe Road River Access. ROCKY BROAD (WHITEWATER) The Rocky Broad River paddle trail is a 3.5-mile whitewater section located near Lake Lure, NC. The Rocky Broad features class IV and V rapids, composed of continuous boulder drops and runs.
MAIN STREETS Rutherford County’s Main Streets are one of the area’s major tourism assets. This section explores the Main Streets of Rutherfordton, Spindale, and Forest City; it concludes with an examination of Bostic, Ruth, and Ellenboro, three (3) significant towns proximate to the Main Streets region.
RUTHERFORDTON
the Brittain Church and Cleghorn
Main Street
Rutherfordton, established in 1787, combines unique history, scenic location, and quaint Main Street to create its small-town charm. The town has multiple sites listed on the National Register of Historic Places and a history which pre-dates the U.S. Constitution. According to the 2010 U.S. Census, the town has a population of 4,213 people.
Plantation.
The core of the town is located along its Main Street. Lined with historic buildings, the Main Street features a variety of local retail shops, restaurants, and cultural destinations. Wide sidewalks create pedestrian mobility while Main Street Park provides public open space for visitors. Main Street also features several antebellum homes.
The Rutherford County
Hospital, which played a key role in the County’s development of healthcare, was founded in Rutherfordton.
A Minted Original The town has a unique history, exhibited
through
its
registered
historic sites and architecture. One of the oldest towns in Western North Carolina, Rutherfordton is home to the Bechtler Mint Historic Site, where Christopher Bechtler minted the first $1 gold coin in the United States. The
RUTHERFORDTON IS HOME TO MULTIPLE HISTORIC SITES AND WILL SOON BE LINKED WITH THE THERMAL BELT RAIL TRAIL VIA THE PURPLE MARTIN GREENWAY.
KidSenses Children’s Interactive Museum represents a significant Main Street destination. Over the course of operation, the museum has welcomed over 275,000 visitors. The museum offers workshops, interactive exhibits, and a children’s garden to educate and stimulate children’s minds.
RUTHERFORDTON’S MAIN STREET IS HOST TO MULTIPLE FESTIVALS THROUGHOUT THE YEAR, INCLUDING MAYFEST AND THE HILLTOP FALL FESTIVAL.
Bechtler family eventually minted over $2.24 million in gold coins. Rutherfordton
is
also
home
to
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Recreation & Cultural Resources The Town of Rutherfordton features four public parks, a municipal golf course, and a clubhouse. Crestview Park is the town’s largest park. Crestview totals 26 acres and offers a variety of sports and exercise opportunities. Kiwanis Park is a developing passive park which will connect to the downtown area through the Purple Martin Greenway. The greenway, currently only constructed in part, will eventually connect downtown Rutherfordton to the Thermal Belt Rail Trail, creating a larger network of recreation opportunities for the municipality. Rutherfordton is also home to the Rutherford County Visual Arts Center and Maple Street Theatre. The Arts Center operates as an
RUTHERFORDTON’S MAIN STREET PARK IS A KEY ASSET TO THE DOWNTOWN CORE.
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exhibit space as well as a store front for the Rutherford County visual Artists Guild. The Maple Street Theatre, operated by the Rutherford County Arts Council, is a small venue which features local performances.
SPINDALE The Town of Spindale, established in 1923, boasts an eclectic set of cultural assets alongside its smalltown charm. Once a thriving textile
SPINDALE’S MAIN STREET IS HOME TO A VARIETY OF CULINARY AND CULTURAL STOPS AND SHOPS.
2010 U.S. Census, the town has a
their talents. The town also features the most listened to public radio station in Western North Carolina: 88.7 WNCW. The radio station is housed on the campus of Isothermal Community College.
population of 4,321 people.
Culinary Craft
mill and factory town, Spindale has reoriented itself into a cultural hub with a variety of restaurants and an artistic attitude.
According to the
Artistic Charm Spindale is home to a set of unique artistic attractions including the Foundation Performing Arts & Conference Center. The center is located on the campus of Isothermal Community College, featuring a 1,300-fixed seat proscenium theatre and 7,000-sq. ft. of meeting, banquet, and trade show space. B Sharp Music Shop is a cornerstone for local musicians, providing lessons and a space for local musicians to hone
Spindale features a variety of local food establishments in its downtown core. Often referred to as “Restaurant Row,” Spindale’s Main Street features several restaurants with a variety of culinary styles from American to Japanese to Italian. Recreation Assets The Thermal Belt Rail Trail (TBRT) is Spindale’s most significant recreation asset. On its path from Gilkey to Forest City, approximately 2 miles of the TBRT cuts through the core
THE THERMAL BELT RAIL TRAIL STRETCHES ADJACENT TO SPINDALE’S MAIN STREET.
of Spindale, increasing pedestrian mobility within the town. The campus of Isothermal Community College is also a key recreation asset in Spindale. The campus features 3.3 miles of loop walking trails and a 9-hole disc golf course. Spindale parks and recreation operates the Spindale House and Charles B. Deviney Park. The Spindale House is a community center with sports courts, weightlifting, and meeting room availability. Charles B. Deviney Park features shelters along with a playground and sporting opportunities.
FOREST CITY Forest City boasts classic American small-town appeal alongside its cultural and recreation assets. Featuring a number of registered National Historic Places, the town also celebrates its history as a former textile center. According to the 2010 U.S. Census, Forest City has a population of 7,476 people.
farmers and local foodies from across the County. The town also features four historic districts and four historic buildings registered as National Historic Places.
is a popular Christmas festival in the town. The town has implemented the Main Street Four Point Approach® as part of its downtown community development.
Park, and the Forest City Municipal Golf Course. The Forest City Pavilion on Park Square, currently in its construction phase, will become a significant community asset once complete. The Park will feature an amphitheater for live performances as well as open green space and a splash pad. The town is also home to the Dogwood Valley Golf Course.
Deep Roots Forest City hosts three of Rutherford County’s museums: the Rutherford County Farm Museum, the African American Heritage Museum, and Bennett’s Classic Antique Autos Museum. The Rutherford County Farm Museum traces back to the County’s farming traditions and offers visitors a picture of the evolution of farming equipment. The African American Heritage Museum offers an important look at the evolution of African American heritage. Finally, the award-winning Bennett’s museum houses an ever-changing collection of classic automobiles, representing the evolution and diversity of the automobile. Forest City is the site of the Rutherford County Farmers Market, creating a place of commerce for
FOREST CITY’S MAIN STREET ATTRACTS VISITORS WITH ITS VARIETY OF SHOPS AND RESTAURANTS.
FOREST CITY’S PEDESTRIAN FRIENDLY SIDEWALKS AND CROSSWALKS ARE A KEY ASSET FOR THIS MAIN STREET.
Main Street
Recreation Assets
The Town’s Main Street is home to a variety of restaurants and retail shops. The thoroughfare also features wide, pedestrian-friendly sidewalks and crosswalks. Main Street is also home to two important Forest City Events: Hot Nights, Cool Rides and the Forest City Home for the Holidays Festival. Hot Nights, Cool Rides features a significant showcase of automobiles alongside food vendors and live entertainment. The Home for the Holidays Festival
Forest City maintains a recreation asset base which provides a variety of opportunity for visitors and citizens. The town operates as the southeastern anchor of the Thermal Belt Rail Trail. The trail, in close proximity to the town’s Main Street, increases pedestrian mobility in the area.
THE TOWN’S MAIN STREET IS HOME TO TWO MAJOR FESTIVALS: HOT NIGHTS, COOL RIDES AND THE FOREST CITY HOME FOR THE HOLIDAYS FESTIVAL.
The town features a number of welldeveloped parks, including Charles R. Summey II Park, James F. Crowe
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BOSTIC, RUTH, & ELLENBORO Bostic, Ruth, and Ellenboro are three smaller towns located in central and eastern Rutherford County. Proximate to the Main Streets region, these small towns offer unique experiences for Rutherford County visitors.
BOSTIC
RUTH
ELLENBORO
The 2010 U.S. Census indicated a population of 386. The Blue Ridge Distilling Company and Bostic Lincoln Center are the major tourism assets located in Bostic. The Bostic Lincoln Center hosts the annual Lincoln Spring Festival. The town is located northeast of the Trail Towns region, with possible connectivity, as outlined in Chapter 3 of this document.
According to the 2010 U.S. Census, Ruth has a population of 440. Located northeast of Rutherfordton, the Town has exceptional access to the Thermal Belt Rail Trail where it will ultimately connect to the planned Purple Martin Greenway.
The 2010 U.S. Census indicated that Ellenboro has a population of 873. The town features multiple farms, the Ellenboro Train Depot Museum, and hosts the annual Ellenboro Fiddler’s Convention. Located near the eastern border of the county, it is the furthest of these three towns from the Trail Town region.
THE TOWN OF RUTH CURRENTLY SERVES AS THE TERMINUS OF THE THERMAL BELT RAIL TRAIL.
THE BOSTIC SPUR, AS OUTLINED IN CHAPTER 3 OF THIS DOCUMENT, WOULD CREATE SIGNIFICANT CONNECTIVITY TO THE TOWN, IF RAIL-BANKED UPON DEACTIVATION.
6 4 M O U N TA I N S TO M AI N STREETS
ELLENBORO FEATURES THE ELLENBORO TRAIN DEPOT AND ELLENBORO FIDDLER’S CONVENTION.
SEC TION 3
Survey Results The 30-member Tourism Advisory Council (TAC), which represents varying interests and communities from throughout Rutherford County, participated in an extensive survey to help determine the overarching direction of future countywide tourism infrastructure development. This section briefly describes the results of key survey questions and concludes with the TAC’s recommendations for how the RCTDA should advance tourism in Rutherford County.
DESCRIBE RUTHERFORD COUNTY’S VIBE OR CULTURE?
WHAT GOOGLE SEARCH TERMS SHOULD BE ASSOCIATED WITH RUTHERFORD COUNTY?
The RCTDA’s asset development and brand strategy must build upon the authenticity of Rutherford County and its people. When asked about the County’s current culture, the TAC highlighted the area’s slow-paced, familyfriendly culture. Future infrastructure development must connect visitors to the small communities of Rutherford County.
The “Google Search” is a classic visioning exercise when developing a tourism development strategy. The TAC highlighted Lake Lure, which one of the County’s premier assets. Other significant “search terms” include trails, outdoor recreation, adventure, Main Streets, and family-friendly. The RCTDA must leverage natural resources from throughout the County to expand the tourism impact of outdoor enthusiasts.
What Google search terms should be associated with Rutherford County?
§ § § § § § § § § §
“Small town friendly” “Warm and inviting” “Behind the times” “the Heart of the Tryon Triangle” “Laid back” “Family Friendly” “Slow-paced and rural” “Historic, yet hip” “Breath-taking Blue Ridge Mountain foothills” “Laid back, but on the verge of change”
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WHAT ELEMENTS MAKE RUTHERFORD COUNTY UNIQUE FROM ANY OTHER PLACE?
WHAT SHOULD RUTHERFORD COUNTY BE KNOWN FOR?
The TAC identified Main Streets, outdoor recreation, and lake activities as the three most unique elements in Rutherford County when compared to other areas. These assets should be further developed, enhanced, and promoted. The TAC survey results also signal areas for improvement, such as within the agritourism category.
As the survey addresses the future of countywide tourism development, the TAC focuses on two major assets: Main Streets and Outdoor Recreation. These are elements that provide opportunities across all of Rutherford County and support extensive ongoing planning efforts of the County and nearly all of its municipalities.
Main Streets/Downtowns Outdoor Recreation
MainStreets/Downtowns
58
Outdoor Recreation
47
Lake Activities Festivals and Events
18
Equestrian Amenities
18
74 61 21
Lake Activities 16
Equestrian Amentities 13
Arts, History, Culture
13
Arts, History, Culture
3
Agriculture/Agritourism
0 0
11
Festivals and Events
5
Agriculture/Agritourism Golf
58
10
20
30
Percent
40
50
60
70
Golf
0 0
10
20
30
40
Percent
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M O U N TA I N S TO M AI N STREETS
50
60
70
80
WHAT CONCEPT SHOULD A RUTHERFORD COUNTY TOURISM BRAND EVOKE?
WHO DO YOU WANT TO ATTRACT TO RUTHERFORD COUNTY?
The TAC’s sense is that “family and recreation” should anchor the spirit of any future tourism brand. However, the RCTDA and its partners must develop tourism infrastructure that provides opportunities for family-oriented trails, recreation, and adventure.
The TAC identified nine (9) preferred visitor profiles: 1. Families
6. Equestrian workers
2. Young professionals and millennials
7. Manufacturing companies and Tech Industry
3. Retirees; Baby Boomers
8. International travelers
4. Entrepreneurs & Innovators
9. Repeat, year-round visitors
5. Outdoor enthusiasts EXHIBIT 8
TAC SURVEY CONCLUSIONS The TAC (Tourism Advisory Council) Survey is compelling for its clear direction and consistency. The RCTDA and its partners should develop tourism infrastructure that will…
35 30
30
Percent
25 22
20
1
Help attract families, young professionals, and older, upscale outdoor enthusiasts;
2
Showcase exceptional small-town Main Streets;
3
Provide the whole family with access to outdoor adventure;
4
Help connect visitors to ALL of Rutherford County;
5
Help recruit entrepreneurs, innovators, and businesses that demand a high quality of life;
6
Emphasize the County’s small-town hospitality and extraordinary natural resources; and
7
Connect visitors to the County’s unique history, heritage, and special events.
19 15
16
10 8
5 0
5 Family Fun
Trails & Recreation
Adventure
Heritage & Tradition
Relaxation
Water Activities
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 67
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
SEC TION 4
Brand Analysis and Plan Framework In 2015 the RCTDA conducted market research to determine how best to market the County as a whole. This section briefly highlights the results of the study and then provides insight on how this strategy might change as new tourism infrastructure is developed throughout the County. The section concludes with a plan framework that “sets the stage” for Chapter 3, which outlines tourism infrastructure recommendations.
CURRENT BRAND POSITION
existing brand strategy utilizes the
The RCTDA’s 2015 Brand Perception
Lake Lure) to help promote the less
County’s mature tourism assets (ie.
and Market Study concludes that “Lake Lure” serves as the strongest and
most
recognizable
identity
among potential visitors. For this reason, Lake Lure is at the heart of the brand message. The report also
mature tourism assets (ie. Foothills). As the Rutherford Bound Tourism Master Plan and its tourism asset recommendations are implemented, the RCTDA’s brand strategy and message will need to appropriately
highlights the need to align under
adjust.
a single brand identity; because Rutherford County is geographically
BRAND TRANSITION AND PLAN FRAMEWORK
diverse, the visual brand includes the
The
words “& the Blue Ridge Foothills” in
Plan points toward a future multi-
an effort to unite the County.
dimensional brand strategy in which
Considering the County’s existing
the
tourism infrastructure position, the
Rock & Lake Lure) and the Main
RCTDA’s
Street
current
approach
and
Rutherford
Mountain Region
Bound
Region
Master
(Chimney
(Spindale,
Forest
strategy is reasonable. Lake Lure,
City, Rutherfordton) are promoted
Chimney Rock Village, and Chimney
as distinct tourism regions offering
Rock State Park are “seasoned” and
unique
mature tourism destinations. This
Mountain Region possesses a mature
68
M O U N TA I N S TO M AI N STREETS
visitor
experiences.
The
EXHIBIT 9
CURRENT BRAND POSITION Lake Lure” serves as the strongest and most recognizable brand identity. The words “& the Blue Ridge Foothills” are included in an effort to unite the County.
will
serve
to
following
two-page
spread:
Mountains to Main Streets Brand
221
ALT
64
74 CHIMNEY CHIMNEY ROCK ROCK LAKE LAKE LURE LURE
ALT
74
Thermal Belt Rail Trail
er Riv
RUTHERRUTHER- RUTH RUTH FORDTON FORDTON
The Plan Framework, which provides
should distinct
be
branded
areas
as
offering
entirely alternate,
yet desirable activity and cultural experiences. Brand messaging that emphasizes the separate and unique identities will attract a diverse visitor base seeking expanded recreational opportunities and areas to explore. As
originally
recommended
third infrastructure planning Region: Countywide
Connections.
This
k Cr ee or gh Cle
Riv er
ELLENBORO ELLENBORO
74
221
26 Bro ad R ive r
CLIFFSIDE CLIFFSIDE
throughout the County, will provide critical connections to Rutherford’s distinct
small
communities,
such
as Ellenboro and Bostic, and offers access
to
small
businesses
TOURISM RECOMMENDATIONS IDENTIFIED IN THE SUBSEQUENT CHAPTER ARE PRESENTED ACCORDING TO THREE PART PLAN FRAMEWORK: MOUNTAINS; MAIN STREETS; AND COUNTYWIDE CONNECTIONS.
and
the friendly, authentic citizens of trail system is proposed throughout
Streets”
the County that will yield access to
Rutherford
ro ad
Region, which includes all rural areas
Rutherford County. An expanded
distinguishes
74
Street Regions, but also includes a
by
competitively
<<< MAIN ST. REGION FOREST FOREST CITY CITY
includes both the Mountain and Main
Magellen, the “Mountains to Main message
n
recommendations,
BOSTIC BOSTIC
B
Mountains and the Main Streets
lland k s Cree
ond S ec
permitted to stand alone. Both the
infrastructure
Ho
SPINDALE SPINDALE Purple Martin Greenway
an organization for outlining tourism
Carolin a
un
d oa Br
Position).
These Tourism Regions should be
ek re C athey s C
(see
MOUNTAIN REGION >>>
V ic
to guide future tourism investment
Streets” – A New and Evolving Brand Position
COUNTYWIDE CONNECTIONS >>>
diversify tourism audiences, visitor interests and activities, as well as
“ Mountains to Main
SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK
MAP 5
t o ry Tr ail
strategy
in
Thermal Belt Rail Trail as its anchor.
Streets”
P L A N FR A M E WOR K
ta
recognition utilizing the new 13-mile
Therefore the “Mountains to Main
erm o
Street Region must develop brand
multitude of compelling destinations.
Ov
tourism product, whereas the Main
County
its many waterways and offers an
from all other destinations in the area
opportunity to literally connect the
and correctly positions County as a
“Mountains to Main Streets.”
place with diverse activities and a T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 69
C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K
Mountains to Main Streets Brand Position MOUNTAIN REGION Two distinct regions unified by trails and common culture
N ATU RE & RECREAT ION POSITIONING SUMMARY » » The Mountain Region’s
» » To refresh and revitalize the
POSITIONING STATEMENT » » With majestic towering cliffs
BRAND PROMISE » » The unsurpassed beauty of
greatest opportunity lies in
brand image of Lake Lure
encircling a serene mountain
Chimney Rock and Lake Lure
leveraging and enhancing
and Chimney Rock in the
lake, and giving shelter to
provides the perfect backdrop
the exceptionally strong
minds of returning visitors and
the vibrant communities
from which to experience our
brand awareness of Lake
Millennials.
of Lake Lure and Chimney
mountains, lakes, rivers, and
Rock Village, our world-
vibrant village life, and serves
class outdoor recreation
as a premier base camp from
opportunities offer something
which to explore the rest of
for both families and those
WNC.
Lure while emphasizing new enhancements taking place to refresh and revitalize one of North Carolina’s most beloved travel destinations.
» » The Mountain Region should be positioned as an incomparable Blue Ridge Mountain outdoor experience.
70
BRAND OBJECTIVES
M O U N TA I N S TO M AI N STREETS
» » Promote family-friendly, outdoor leisure and adventure activities (boating & lake activities, white water, climbing, hiking, mountain biking, and multi-use paths).
seeking adventure.
Mountains to Main Streets Brand Position MAIN STREET REGION T RA I L TOWNS POSITIONING SUMMARY » » The Region’s greatest
BRAND OBJECTIVES » » Establish the Region as a
POSITIONING STATEMENT » » With the Thermal Belt Rail
BRAND PROMISE » » Sprouting from our rich
opportunity for differentiation is
collection of distinct trail
Trail serving as their spine, our
history as a textile region is
its rare collection of vibrant Main
towns threaded together by an
collection of historic downtowns
our energetic and emerging
Streets threaded together by an
extensive trail system.
provide visitors with an active
economy formed around rural
recreational opportunity
living, active lifestyles, and
to experience the beautiful
vibrant Main Streets.
ever-expanding trail system.
» » The Region should be
» » Develop common messaging to promote a singular identity
positioned as a unique travel
anchored by the Thermal Belt
opportunity that allows active
Rail Trail.
visitors to “ride their way” to experience multiple unique destinations.
» » With the development of the Thermal Belt Rail Trail, downtown revitalization efforts, and proximity to the Mountain
» » Provide a platform for expressing the unique qualities of each trail town community.
» » Recruit businesses and young
scenery, historic districts, and emerging music and food culture of western NC.
» » With exceptional trail access directly into our Main Street communities, the active visitor and family can experience a range of unique destinations and activities.
entrepreneurs to invest in Main Street communities.
Region, the Main Streets Region is well positioned to become a significant southeastern destination for Upscale Outdoor Enthusiasts and Millennials.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 7 1
CHAPTER
3
RECOMMENDATIONS
C HA P T E R 3 // R E CO M M E NDATI O NS
3
RECOMMENDATIONS
T
his chapter serves as the heart of the Rutherford Bound Master Plan and is organized according to the plan framework (see previous chapter) comprised of three (3) major Tourism Regions: 1) Mountains; 2) Main Streets; and 3) Countywide Connections. The Mountain Tourism Region highlights priority tourism infrastructure projects in Lake Lure, Chimney Rock Village, and surrounding areas, including, but not limited to, Chimney Rock State Park. The Main Street Region focuses on the County’s three historic Main Streets, including Rutherfordton, Spindale, and Forest City. The Countywide Planning Region outlines connectivity priorities pertaining to greenway trails, paddle trails, and rural communities and assets throughout the County.
“ The option of doing nothing is not an option. We are going to DO something.” DON CASON, EXECUTIVE DIRECTOR, RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY
74
M O U N TA I N S TO M AI N STREETS
IN THIS CHAPTER 01 MOUNTAIN TOURISM REGION RECOMMENDATIONS 02 MAIN STREET TOURISM REGION RECOMMENDATIONS 03 COUNTYWIDE CONNECTIONS TOURISM REGION RECOMMENDATIONS
/// PLAN FRAM EWORK MAP 6
SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK
MOUNTAIN REGION >>>
t o ry Tr a il
COUNTYWIDE CONNECTIONS >>> 221
ALT
64
V ic
74
un
ta
Thermal Belt Rail Trail
erm o
74 d oa Br er Riv
RUTHERRUTHER- RUTH RUTH FORDTON FORDTON
Ho
lland k s Cree
SPINDALE SPINDALE
BOSTIC BOSTIC
Purple Martin Greenway
<<< MAIN ST. REGION
rn eg ho
ro ad
B
Cr ee
k
ond S ec
Cl
Ca
Ov
ALT
ek re C athey s C
LAKE LAKE LURE LURE
in
CHIMNEY CHIMNEY ROCK ROCK
74
FOREST FOREST CITY CITY
Riv er
ELLENBORO ELLENBORO
74
221
26 Bro ad R ive r
CLIFFSIDE CLIFFSIDE
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
75
76
M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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C HA P T E R 3 // R E CO M M E NDATI O NS
TOUR IS M REGION
Mountains Rutherford County’s Mountain Tourism Region includes three distinct Tourism Districts: A // Chimney Rock Village A
ORGANIZATION
Each section
Planning begins
District with
a
description of the “big three,” which highlights the District’s three primary assets and three primary challenges.
B // Lake Lure B
Subsequently, outlined are Tourism Enhancement Areas,
C C // Chimney Rock State Park & Surrounding Areas
which create a framework for providing specific capital
(see Map 7: Mountain Region Tourism Planning Districts)
infrastructure recommendations. Each Planning District section concludes with a listing of all capital infrastructure improvement recommendations.
All Mountain Region infrastructure improvements align with the Region’s brand position, which leverages the area’s unique connection between the natural environment and village life. Furthermore, infrastructure development goals include:
1 // Increasing connectivity among assets via greenways, sidewalks, and outdoor recreation 2 // Improving the appearance and functionality of public spaces 3 // Establishing more visitor activities 4 // Increasing opportunities for entrepreneurs to expand business hours and the visitor season
78
M O U N TA I N S TO M AI N STREETS
RUTHERFORD Mountain Region Brand T O U R
BOUN
Objective:
I S M The Mountain M A S T E R P L A N Region’s greatest opportunity lies in leveraging its exceptionally strong brand awareness of Lake Lure and Chimney Rock State Park, while emphasizing new initiatives to further enhance one of North Carolina’s most beloved travel destinations.
MAP 7
/// M O U N TA I N R E G I O N T O U R ISM P LA NNING DISTR ICTS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
79
A
TO U RIS M DIST RICT A
CHIMNEY ROCK VILLAGE The Chimney Rock Village Tourism District is compromised of five (5) distinctive Tourism Enhancement Areas, including: 11
// Village Core
Big Three: KEY ASSETS AND CHALLENGES
22 // Gathering Place and Connector 33 // Terrace Avenue Pocket Park and Connector
4 // Riverwalk and Riverside Deck 4 55 // River Park and Village Connector
ASSETS 1. Historic and unique Main Street 2. Chimney Rock State Park entrance and exit 3. Direct access to Broad River
Collectively, the Enhancement Areas cast a vision for improved accessibility along Main Street and to the Village Riverwalk. On-street parking remains, but is reimagined to provide for wider
CHALLENGES
sidewalks. Accordingly, the Village can provide for greater visitor capacity, while improved public
4. Pedestrian mobility is limited
spaces will keep them spending time (and money) longer.
(narrow or non-existent sidewalks) 5. Clear and inviting access to river 6. Public facilities and spaces, such as restrooms and pocket parks, need aesthetic improvement
8 0 M O U N TA I N S TO M AI N STREETS
/// CHIMNEY ROCK VILLAGE TOURISM ENHANCEMENT AREAS MAP 8
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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C HA P T E R 3 // R E CO M M E NDATI O NS
1
VILLAGE CORE
The Village Core includes
T OU R IS M E N HA NC E M E NT AR E A A 1
Main
Recommendations
areas primarily adjacent to Street.
The
RCTDA
A1.1 Phase 1 Streetscape Implementation
supports improvements to
Develop and implement site-specific construction plans for Phase
sidewalks,
plazas,
1 Streetscape Implementation, including areas from the CRSP
and pocket parks to enhance the visitor experience
entrance east to Bubba O’Leary’s, including sidewalks, lighting,
within the Village Core. The long-range vision for the
restroom renovations, the Riverside Deck, and the approximately
public
Village Core is captured within the Chimney Rock Village (CRV) streetscape plan, which is the result of months of collaboration among town citizens and business owners
100’ brick paved pedestrian crossing.
A1.2 Phase 2 Streetscape Implementation Develop and implement site-specific construction plans for
(See Exhibit 12: Chimney Rock Village Streetscape
Phase 2 Streetscape Implementation, including areas from the
Master Plan). This plan improves pedestrian mobility and
CRSP entrance west to Genny’s Restaurant, including sidewalks,
enhances public spaces throughout the Village.
lighting, the Main Street crossing to Terrace Avenue, new public parking lot entrance, and the Medina’s plaza.
A1.3 Surface Parking Lot West Develop and implement site-specific construction documents for a new surface parking lot on Village-owned property on the west edge of the study area.
A1.4 Slip Road Parking East Work with NCDOT to develop a new slip road and parking area on the east side of the Village to improve access management and pedestrian mobility.
The Chimney Rock Village Steering Committee and local business owners discuss plan revisions during a planning workshop.
82
M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
83
EX HIBI T 10
CHIMNEY ROCK MIDBLOCK CROSSING
RCTDA supports improvements to sidewalks, public plazas, and pocket parks to enhance the visitor experience within the Village Core. Enhanced pedestrian crossings (see below) are an effective traffic calming measure that improve visitorsâ&#x20AC;&#x2122; shopping experiences.
84
M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
85
86
M O U N TA I N S TO M AI N STREETS
EXHIBIT 11
SIDEWALK EXPANSION Re-orienting parking from perpendicular to parallel will allow for a much needed continuous sidewalk. Additional crosswalk enhancements will provide visitors with improved access between the Townâ&#x20AC;&#x2122;s public parking lot and its downtown merchants.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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THE GATHERING
CHIMNEY ROCK COUNTRY FAIR
Pathway to The Gathering
Improved roadway to Fire Station
FIRE STATION
NEW WINERY
Future Large Surface Parking Area
PUBLIC PARKING
MA
MEDINA’S RESTAURANT
CAFE TABLES
IN STREET
GALE’S
MOUNTAIN TRADERS
HICKORY NUT GORGE BREWERY GENNY’S NACHITO’S
VILLAGE SCOOP
CAFE TABLES
CHIMNEY ROCK PARK TICKET OFFICE
CAFE TABLES
EXISTING RIVERWALK Riverside Upper Deck
CHIMNEY ROCK STATE PARK ENTRANCE
Broad River
EX HIBI T 12
The streetscape plan for Chimney Rock Village highlights numerous opportunities for improving established town property and public right-of-ways without altering existing on-street parking. However, should the town continue to develop parking on the edge of town, expanded sidewalks should be considered to create more visitor capacity.
88
M O U N TA I N S TO M AI N STREETS
RIVERWALK ENTRANCE PLAZA: SECTION
MATCHLINE
CHIMNEY ROCK VILLAGE STREETSCAPE MASTER PLAN
oved roadway Fire Station
0
50’
100’
150’
N
200’
TERRACE DR
MOUNTAIN TRADERS
FEATHERHEADS FRANKENDON’S
Decorative Paving for Sidewalks & Crosswalks CHIMNEY ROCK GOLD RUSH
SEE CLOSE UP RESTROOMS
CHIMNEY ROCK GEMSTONE MINE
CHIMNEY ROCK STATE PARK ENTRANCE
BUBBA O’LEARY’S GENERAL STORE
Pathway to The Gathering
WILLOW CREEK
EXISTING RIVERWALK
Improved roadway to Fire Station
Slip Road with Angled Parking
POST OFFICE
SEE SECTION
CAFE TABLES
UNIQUE HARLEY EXPRESSIONS DAVIDSON OF CHIMNEY ROCK
HEAVENLY HOGGS BROAD RIVER INN
To To w
n of Lake
CHIMNEY ROCK ADVENTURE GOLF
Lure
Riverside Upper Deck
FIRE STATION
MATCHLINE
E’S
FIRE STATION
0
50’
100’
150’
200’
TERRACE DR
PARKING
MEDINA’S RESTAURANT
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
PEDESTRIAN CROSSING: CLOSE UP
Existing Total: 189 Proposed Total: 169 53 Parallel Spaces
N 89
EX HIBIT 1 3
STREETSCAPE PLAN IMPLEMENTATION PRIORITIES Streetscape implementation should begin in the Village center where pedestrian infrastructure can be enhanced without reducing parking areas. Priorities include the improvement of sidewalks from the CRSP entrance east to Bubba O’Leary’s, restroom renovations, the installation of a Riverside Deck, and a large pedestrian crossing. From the CRSP entrance west to Genny’s Restaurant, sidewalks should be enhanced and include improvements to the crossing at Terrace Avenue and the new entrance to the existing village-owned parking lot.
9 0 M O U N TA I N S TO M AI N STREETS
E X H I B I T 14
MOVEMENT OF THE PEOPLE The question is simple: how do we get more people to spend more time (and money) in the Village? One answer would change the long-established parking paradigm. The proposed solution: create more parking on the edge of the village center, while rearranging existing parking to provide for wider sidewalks. Such improvements will increase visitor capacity, safety, mobility and enjoyment. It will require a movement OF the people to create movement FOR the people. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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C HA P T E R 3 // R E CO M M E NDATI O NS
3
2
THE GATHERING PLACE AND CONNECTOR
The Gathering Place is one of
T OU R IS M E N HA NC E M E NT AR E A A 2
of Hickory Nut Falls and is a
the few public areas within the Village that can host larger events. The property boasts
tremendous
views
short walk, albeit uphill, from Main Street. Improvements
TERRACE AVENUE POCKET PARK AND CONNECTOR
The
TOURIS M E NHANCE ME NT ARE A A3
crossing.
at The Gathering Place will provide for another quality
Terrace
Avenue
Pocket Park is located on Main
Street
the
proposed
across
from
Riverside
Deck and adjacent to the proposed large brick paved Improvements
for this pocket park are relatively
inexpensive
civic space and ensure quality event programming for
compared to other public projects. This small project is
visitors.
highly feasible and could be a quick “win” to advance
Recommendations A2.1 The Gathering Place Improvements
the Village’s vision. A connector sidewalk along Terrace Avenue would provide safe access to existing parking.
Recommendations
Develop and implement site-specific construction plans for The Gathering Place that effectively frames views of Hickory Nut Falls. The site should not only be improved for special events, but also as a civic space, such as a garden and seating area.
A2.2 The Gathering Place Connector Develop and implement site-specific construction plans that
A3.1 Pocket Park Development Develop and implement site-specific construction plans for Terrace Avenue Pocket Park. Elements should include quality landscaping and a hardscape that provides for seating and stairs to access Terrace Avenue.
establish a sidewalk from Main Street (preferably along Terrace
A3.2 Terrace Avenue Connector
Avenue) to The Gathering Place. Terrace Avenue should be
Develop and implement site-specific construction plans for
widened to effectively accommodate emergency services.
pedestrian infrastructure along Terrace Avenue.
A2.3 The Gathering Place Signage Upon completion of site improvements, install directional signage at Main Street inviting visitors to explore The Gathering Place.
92
M O U N TA I N S TO M AI N STREETS
EXHIBIT 15
THE GATHERING PLACE CONNECTOR The Gathering Place, which boasts stunning views of Hickory Nut Falls, is the Villageâ&#x20AC;&#x2122;s only public lawn area for hosting community concerts and events. After this public area is enhanced with modest improvements, Terrace Avenue and the Villageâ&#x20AC;&#x2122;s public parking area will need to be improved to gain a safe and clear walkway to the Gathering Place. A sidewalk and directional signage should be considered with any improvements at the corner of Terrace Avenue and Main Street.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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C HA P T E R 3 // R E CO M M E NDATI O NS
5
4
RIVERWALK AND RIVERSIDE DECK
The
T OU R IS M E N HA NC E M E NT AR E A A 4
maintenance,
Riverwalk
along
the
Broad River is one of the Villageâ&#x20AC;&#x2122;s
greatest
Effective
assets.
management, and
access
to this asset are vital to tourism
RIVER PARK AND CONNECTOR
River Park is located on the
TOURIS M E NHANCE ME NT ARE A A5
is approximately 1.5 acres
east edge of the Village and is partly within Lake Lure jurisdiction. The park in size and includes 10-15
development
parking spaces, picnicking,
in the Village. The existing Riverwalk path should
and direct access to the Broad River. The park is the first
be well kept and remain natural, but access points
Village amenity when entering from the east. Village
must be improved to establish inviting and brand
sidewalks are located to the west approximately .3 miles
consistent entrances. Business owners adjacent to the
from the park. This small park should be enhanced with
Riverwalk must screen any outdoor storage visible
improved parking, signage, and river access. Bike parking
from the Riverwalk.
will also be required here since the Lake Lure multi-use
Recommendations A4.1 Riverside Deck Implementation
path is proposed to terminate at River Park (see Lake Lure District Tourism Enhancement Area #1: River Park to Morse Park Connector). Finally, the park should be grafted into the Village with a sidewalk connector.
Develop and implement site-specific construction plans for the Riverside Deck on existing Village property.
A4.2 Riverwalk Entrances Implementation Develop and implement site-specific construction plans for all Riverwalk entrances.
A4.3 Outdoor Storage Policy Pass a Village ordinance requiring that no outdoor storage be visible from the Riverwalk.
Recommendations A5.1 River Park Improvements Develop and implement site-specific construction plans for River Park on existing Village property.
A5.2 River Park to Village Connector Develop and implement site-specific construction plans for the River Park to Village connector.
9 4 M O U N TA I N S TO M AI N STREETS
EXHIBIT 16
UP BY THE RIVER ON THE RIVERSIDE DECK The Riverwalk has become one of the greatest assets of Chimney Rock Village and rightly so. It is rare that such an active Main Street can offer such an authentic, nature-based experience. To further leverage this unique asset, the Riverside Deck is proposed as a raised public plaza and viewing area for the Broad River. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
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96
M O U N TA I N S TO M AI N STREETS
A: SECTION
TERRACE DR PUBLIC PARKING
MA
MEDINA’S RESTAURANT
CAFE TABLES
IN STREET
GALE’S
MOUNTAIN TRADERS
FEATHERHEADS FRANKENDON’S
HICKORY NUT GORGE BREWERY
SEE CLOSE UP NACHITO’S
VILLAGE SCOOP
CAFE TABLES
CHIMNEY ROCK PARK TICKET OFFICE
RESTROOMS
CAFE TABLES
CAFE TABLES
EXISTING RIVERWALK Riverside Upper Deck
CHIMNEY ROCK GEMSTONE MINE
CHIMNEY ROCK STATE PARK ENTRANCE
SEE SECTION
SECTION LINE
GENNY’S
BUBBA O’LEARY’S GENERAL STORE
EXISTING RIVERWALK
Broad River Riverside Upper Deck
EXHIBIT 17
RIVERSIDE DECK The Riverside Deck will serve as a public plaza and connector between Main Street and the Riverwalk.
PEDESTRIAN CROSSING: CL
FEATHERHEADS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N PARALLEL PARKING
97
PEDES AREA
B
TO U RIS M DIST RICT B
LAKE LURE The Lake Lure Tourism District is compromised of five (5) distinctive Tourism Enhancement Areas, including: 11
// River Park to CRSP, Town Center, and Morse Park Connector
22 // Morse Park
Big Three: KEY ASSETS AND CHALLENGES
33 // Marina and Lake Walk
ASSETS
4 4 // Town Center and Beach
1. Town controlled marina with public/
55 // Pool Creek Park Collectively, the Enhancement Areas cast a vision for a re-imagined visitor experience in Lake Lure. There are four project areas, including the marina, beach, town center, and Pool Creek Park, that offer public/private partnership opportunities. Multi-use paths are proposed that would connect
private partnership opportunities 2. Beach area and stunning mountain views 3. Town center area with considerable townowned property
the beach to Chimney Rock Villageâ&#x20AC;&#x2122;s River Park. An alternative Town Center plan is presented that
CHALLENGES
does not require a significant NCDOT investment, such as the plan currently adopted by the Town.
1. No vibrant town center, and initial implementation of existing town center plan requires major NCDOT investment 2. Proposed infrastructure projects require significant financial commitments and private partnerships 3. Limited use of town assets during evening and throughout year as restrooms and pocket parks, need aesthetic improvement
98
M O U N TA I N S TO M AI N STREETS
Fire
e ri
1 5
64
130
CHIMNEY ROCK VILLAGE RIVER PARK
d
1304
3 130
Main
Church
Se
B
ud
da
p
Boys Cam
ish aW
fly
Sh
Te r r a c
Pine
MAP 9
1304
/// L A KE LU RE T OURISM ENHANC EMEN T AREAS
ROCKY BROAD RIVER
LAKE LURE FLOWERING BRIDGE 9 647 4
ALT
74
3 Seton
Ma
rin
a
C
ey himn
2
MORSE PARK
9
ock yR Ch i mne
LAKE LURE
5
ndon
64
a As
tom less
Bot
Kee ter
HWY 74
l ria
ctor
mo
Pro
Arc
Me
ade
4
Ha
rris
Chimney Rock State Park
Jac k Lo
L
ak e
Beac
h
Lower Collier
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
Washb ur
99
100 M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 01
C HA P T E R 3 // R E CO M M E NDATI O NS
1
RIVER PARK TO CRSP, TOWN CENTER, AND MORSE PARK CONNECTOR T OU R IS M E N HA NC E M E NT AR E A B 1
Connectivity is vital between Chimney CRSP,
Rock and
Improvements
Village,
Lake
Lure.
for
River
Park were outlined within the Chimney Rock Village Tourism
District,
which
include park enhancements and a sidewalk connection west to the Villageâ&#x20AC;&#x2122;s Main Street.
For
Lake
Lure,
however, River Park serves as the west terminus of the proposed multi-use path that will ultimately connect to Chimney Rock State Park, Morse Park, the marina and visitor center, beach, town center, and Pool Creek Park (see map on page right).
Recommendations B1.1 Rocky Broad Easement Acquisition Obtain a letter of intent from landowners between River Park and the Flowering Bridge. Conduct preliminary engineering, identify specific trail corridor, and record town-owned trail easements. Secure MOU between Lake Lure and CRSP for bridge and trail connectivity.
B1.2 River Park to CRSP and Town Center Implementation Develop and implement site-specific construction documents for the multi-use path, bridge, and trail connection to CRSP and the Lake Lure Town Center.
B1.3 Memorial Highway and Boys Camp Road Multi-Use Path Implementation In coordination with NCDOT, develop and implement sitespecific construction plans for a multi-use path along Memorial
From River Park to the Flowering Bridge, a multi-use
Highway connecting River Park, the Flowering Bridge, and
path is proposed along Memorial Highway and along
town-owned property on Boys Camp Road.
the Rocky Broad River. A bicycle and pedestrian bridge is proposed connecting the Riverside Event Center to
B1.4 Boys Camp Road to Morse Park Bridge Connector
Chimney Rock State Park, providing a connection to not
Develop and implement site-specific construction documents for
only the state park, but also to the Lake Lure Town Center.
a multi-use bridge from town-owned property on Boys Camp
Another bicycle and pedestrian bridge is proposed from
Road to Morse Park. Seek nearby trail easements if necessary.
the town-owned land on Boys Camp Road to Morse Park.
102 M O U N TA I N S TO M AI N STREETS
1304
Holly Sh
MAP 10
dd Bu
Sea
y
Main
elter
/// R I V ER PA RK T O T OWN C EN TER AND MO RSE PAR K C O N N ECT OR
Boys Camp
Church
ollow
h Wis
Happy H
Cryst al
130
Duffy &
Carr
74
5
ALT
Southside
130
64
5
1304
CHIMNEY ROCK VILLAGE RIVER PARK
LAKE LURE FLOWERING BRIDGE
ROCKY BROAD RIVER
Mem
orial
MORSE PARK
CAROLINA MOON COFFEE 64
Ch im n e
N
0
250’
ney im Ch
ew vi
Ma rinL aa ke
Chimney Rock State Park
y Roc k
500’
TO LAKE LURE TOWN CENTER
PROPOSED MULTI-USE PATH
La
ke M
a
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 103
C HA P T E R 3 // R E CO M M E NDATI O NS
2
MORSE PARK
The Morse Park Master Plan
T OU R IS M E N HA NC E M E NT AR E A B 2
The complete master plan
was completed in fall 2018. document is available on the Lake Lure website. The plan
is fully supported by the RCTDA, but requests that Lake Lure considering the following:
» » Provide for Bicycle and Pedestrian Bridge extending over the Broad River from the town-owned property on Boys Camp Road to Morse Park
» » Retrofit existing sidewalks along Memorial Highway to serve as a multi-use path that would connect to the Rocky Broad River and back to the bridge connection at Morse Park
» » Relocate the Marina and Boat Slips in accordance with this plan (see Lake Lure Tourism Enhancement #3)
Recommendations B2.1 Morse Park Implementation Develop and implement site-specific construction documents in accordance with the Morse Park Master Plan.
104 M O U N TA I N S TO M AI N STREETS
7 L3
3 L3
Expanded Parking (+/- 30 Stalls) 6 L3
Non-Motorized River Access
Existing Picnic Shelters Relocated Adjacent to Playgrounds/Creekbed Parking Multi-Use Pavilion/Band Shell Stage EquipmentAccess
Re-route Service Access Road
Enhanced Banks (Naturalized
1 L1
Event Lawn BROAD RIVER
Vending Plaza Proposed Multi-Use Asphalt Trail Wetland Interpretive Boardwalk With Wildlife Viewing Blinds
Playgrounds (Age Groups Separated by Dry Creek Bed )
Paved Walk Additions
Possible Future Connection Expanded Council Chamber For Event
TOWN HALL
Walled Garden/ Event Space With Plantings And Seating
Amphitheater Event / Open Use Lawn (1.5 Ac.)
Views
Dry Creek Bed/ Stormwater Enhancement Market Shelters
Wetland Cell 3
Wetland Cell 1
Renovated Welcome Center (Restrooms) Plaza Charging Station
Wetland Cell 2
Event / Open Use Lawn Marina “
“Sea Wall” (By Others)
MORSE PARK MASTER PLAN The Morse Park Master Plan was completed in fall 2018. The complete master plan document is available on the Lake Lure website.
Existing Asphalt Paths
Reduce Existing Lagoon. Enhance Perimeter Plantings
Formalize Marina Access (Major Elements On-Axis) Accommodate Multi-Use Circulation From Sea Wall
EX HIBIT 1 8
Viewing Tower
Bridge
LAKE LURE
75’
150’
Scale
C R E D IT: E Q U IN OX E N V IR O N M E N TA L
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 105
C HA P T E R 3 // R E CO M M E NDATI O NS
3
MARINA AND LAKE WALK
The proposed new Lake Lure
T OU R IS M E N HA NC E M E NT AR E A B 3
the
Visitor Center, Marina, and Lake Walk have the potential to
fundamentally visitor
change
experience
in
Lake Lure and the region as a whole.
EXHIBIT 19
LAKE WALK CROSS SECTIONS The new Lake Walk will extend approximately 80’ into Lake Lure from the Highway 64 edge of pavement. This width will provide for parking, a 10’ wide bike path, and an 18’ walking path.
These high
priority infrastructure improvements will result in the development of a new boardwalk, 90 new boat slips that
EXISTING CONDITIONS
will generate additional revenue for the town, a 5,000 sq. ft. marina, visitor center, and restaurant, a new boat ramp, and restructured and added parking within Morse Park.
Recommendations B3.1 Marina and Lake Walk Implementation
Highway 64/74
10’ to 20’ from road edge to lake
existing boardwalk Lake Lure
Develop and implement site-specific construction documents in accordance with the new Marina and Lake Walk Master Plans (see following exhibits).
PROPOSED CONDITIONS
B3.2 Marina Public/Private Partnership Agreement Solicit and select a private developer to operate a restaurant within the new Lake Lure Marina and Visitor Center. The private entity shall participate in construction of the facility. Lake Lure should establish an MOU between the private developer (restaurant operator) and RCTDA (visitor center operator).
Highway 64/74
angled parking
slip road
10’ bike track with pedestrian planter area and walls sea wall
+/- 80’ from road edge to sea wall
106 M O U N TA I N S TO M AI N STREETS
boat slips
Lake Lure
EXHIBIT 20
LAKE LURE MARINA AND VISITOR CENTER The proposed Lake Lure Marina and Visitor Center is an ideal opportunity for a public/ private partnership. While the lower floor can serve as a visitor center and gift shop, the upper floor provides for a restaurant space ideal for a private owner/operator. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 107
APPROXIMATELY 90 BOAT SLIPS ADDED TO EXISTING MARINA WITH NEW LAYOUT
Lake Lure
PEDESTRIAN PLAZA AND SEA WALL DAY BOAT SLIPS
H
NEW GAS PUMP AND BOAT RAMP Y W
64
4 /7
EXISTING BOARDWALK EDGE
DAY BOAT SLIPS
BICYCLE PARKING
To To wn TWO-WAY of BICYCLE PATH 10â&#x20AC;&#x2122; L
ak eL ure
NEW MARINA TWO STORY +/- 5000 SF
EXHIBIT 21
EXISTING PAVEMENT EDGE AND DRIVEWAYS TO REMAIN MARINA PLAZA
108 M O U N TA I N S TO M AI N STREETS
ONE-WAY ANGLED PARKING AREA (24 SPACES)
LAKE LURE MARINA SITE PLAN A complete redesign of the existing marina would provide for approximately 90 additional boat slips and nearly $200,000 in additional annual revenue for the Town. The existing boat ramp would be moved to the north side of the marina providing seamless pedestrian and bike access between the new visitor center marina and the Lake Walk.
EX HIBIT 22
INTRODUCING THE LAKE WALK The existing Lake Lure boardwalk linking the marina to the beach is in disrepair and must be replaced. A new seawall would provide an opportunity to create parking and a walking and biking path. The seawall will also provide access to an expanded boat slip system. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 109
C HA P T E R 3 // R E CO M M E NDATI O NS
4
TOWN CENTER AND BEACH
Lake Lureâ&#x20AC;&#x2122;s existing Town Center plan calls for a
T OU R IS M E N HA NC E M E NT AR E A B 4
Recommendations
major NCDOT traffic circle after crossing the Pool Creek bridge on Memorial Highway from the east.
B4.1 Town Center Temporary Parking Plan
Without this traffic circle and accompanying
Develop a plan to relocate public works from behind the Arcade to install temporary
road infrastructure, Lake Lure is unable to realize
parking. Work with private landowners west of the Arcade to develop temporary parking.
a dynamic town center and private investment.
Both parking areas should attempt to begin creating the new town center block grid.
During the planning process, various stakeholders
B4.2 Beach Area Implementation
questioned whether Lake Lure should continue to wait on NCDOT. In response,
Upon completion of the temporary parking, develop and implement site-specific
an alternative plan is presented herein that allows Memorial Highway to remain
construction plans for the beach area including the new Lake Walk and market/
in place, providing Lake Lure the opportunity to take advantage of its town-
restaurant.
controlled streets and property.
B4.3 Market/Restaurant Partnership
A new town green would be established in front of the Arcade. On-street
Solicit and select a private developer to participate in a private/public partnership for
parking is offered within a grid pattern that would support private development
the new market/restaurant.
over time. Residential uses are recommended behind the Arcade. If the new
B4.4 New Beach Kidsâ&#x20AC;&#x2122; Zone Implementation
entrance to CRSP were implemented, visitors would be ushered to the State
Develop and implement site-specific construction documents for a new water slide
Park gateway along a Main Street corridor.
and zip-line with a landing area in the lake. The backside of the water slide and zip-line
Significant portions of the Lake Lure Town Center area and beach area will
tower should be accessible to the new Lake Walk, where a climbing tower should be
need to be implemented in tandem. The beach area plan includes an extension of the Lake Walk to Pool Creek Park. The Lake Walk area between Memorial Highway and the beach is approximately 30-40 feet wide and requires the removal of all on-street parking. This infrastructure improvement requires that new parking be developed in accordance with the Town Center. Temporary parking behind and beside the Arcade building should be developed in a manner to begin implementing the proposed town center block system and would sufficiently replace lost parking from in front of the beach area. A new market or restaurant is proposed along the beach, which would replace the current beach house. The new structure would be opposite the new town green across from Memorial Highway. This project should be developed through public/private partnership. 110 M O U N TA I N S TO M AI N STREETS
operated by a private partner.
RD
OUTDOOR ADVENTURE TRAIL AND PEDESTRIAN BRIDGE TO MORSE PARK
MULTI-USE PATH FROM POOLE PARK TO MARINA, CONTINUES TO CHIMNEY ROCK
ADAPTIVE REUSE
CONNECTION TO POOLE PARK
PARKING AREA
Lake Lure APPROX. 90 BOAT SLIPS ADDED ADD 20 NEW BOAT SLIPS
FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS
NON-MOTORIZED BOAT LAUNCH
BOARDWALK AND SEA WALL
GATEWAY TO BEACH WITH SEASONAL CONTROLLED ACCESS
VIEWS
ZIPLINE
LAKESIDE MARKET
REJUVENATED WATER PARK CONSTRUCT NEW 5000 SF 2-STORY MARINA
TOWN GREEN
BOARDWALK CONNECTION TO BEACH, WITH DAY BOAT SLIPS PARKING AREA
TO CHIMINEY ROCK
HIST
LAKE LURE INN
PARKING AREA
MAP 11
ARCADE
PEDESTRIAN ZONE
PARKING AND INFILL DEVELOPMENT AREA
ORIC
PARKING AREA
/// R I V E R PA RK T O T OWN C ENTER
AN D M OR S E PA RK CONNE C TO R
VIEW
SHE D
AXI S
HISTORIC TOWN LAYOUT SHOWN IN DASHED LINES
GATEWAY TO CHIMNEY ROCK STATE PARK T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N
TOWN CENTER
N
0
100’ 200’
400’
111
FOCAL POINT AT TERMINUS OF AXIS
SHUTTLE SHUTTLE PARKING AREA COURTYARD WITH PARKING AREA CAFE TABLES
SHUTTLE PARKING AREA
FUTURE GATEWAY TO CHIMNEY ROCK STATE PARK
LAKE LURE DINER LAKE LURE DINER
SEPARATED SEPARATED BIKE TRAIL BIKE TRAIL
CONTINUOUS BOARDWALK CONTINUOUS BOARDWALK FROM FISHING AREA TO FROM FISHING AREA TO MARINA MARINA
INFILL
REJUVENATED REJUVENATED WATER PARK WATER PARK
CABANAS ALONG CABANAS ALONG BOARDWALK BOARDWALK 4 /7 6 4 74 Y4 / HWY 6 HW
INFILL
TOWN GREEN
POTENTIAL GREENWAY CONNECTION
LAKE LURE LAKE LURE
EX HIBI T 23
POOL PARK POOL PARK
FOCAL POINT AT TERMINUS OF AXIS
Y
HW
64
4 /7
LAKESIDE MARKET
LAKE LURE
FISHING AREA, EXPANDED
BOAT CHURCH AND EXPANDED MORSE PARKBEACHFRONT DAY BOAT SLIPS MORSE PARKBEACHFRONT
FISHING AREA, FISHING AREA,AND BOAT CHURCH BOAT AND DAYCHURCH BOAT SLIPS DAY BOAT SLIPS
NON-MOTORIZED BOAT LAUNCH
POOL PARK
SHUTTLE PARKING AREA
LAKE LURE DINER
COURTYARD WITH CAFE TABLES
SEPARATED BIKE TRAIL
CONTINUOUS BOARDWALK FROM FISHING AREA TO MARINA
SLIP ROAD CONCEPT WITH PARALLEL PARKING SLIP ROAD CONCEPT WITH PARALLEL PARKING ALONG ARCADE STREET ALONG ARCADE STREET OUTDOOR ADVENTURE TRAIL AND OUTDOOR ADVENTURE PEDESTRIAN BRIDGE TOTRAIL MORSEAND PARK PEDESTRIAN BRIDGE TO MORSE PARK ADAPTIVE ADAPTIVE SLIP ROAD REUSE RE-USE
INFILL
REJUVENATED WATER PARK
N
ARCADE
LAKE LAKE LURE INN
CABANAS ALONG BOARDWALK
0
NN
Lake Lure’s existing town center plan requires a major NCDOT LAKE LURE INN infrastructure investment before any improvements can be made. INFILL AREA This plan preserves NCDOT’s currentPARKING highway location and provides an opportunity for Lake Lure to develop a central green and road ADAPTIVE 4 grid within areas that remain primarily under its control. /7 TOWN 64 ADAPTIVE REUSE Y GREEN HW REUSE INFILL
POTENTIAL GREENWAY
PARALLEL PARKING PARALLEL PARKING
GATEWAY TO BEACH WITH SEASONAL CONTROLLED ACCESS
LAKE LURE TOWN CENTER
112 M O U N TA I N S TO M AI N STREETS
SLIP ROAD SLIP ROAD
Pool Creek
NON-MOTORIZED FUTURE GATEWAY TO NON-MOTORIZED BOAT LAUNCH CHIMNEY ROCK BOAT LAUNCH STATE PARK
ool Creek ol Creek
REJUVENATED WATER PARK
CABANAS ALONG BOARDWALK
GATEWAY TO BEACH WITH GATEWAYCONTROLLED TO BEACH WITH SEASONAL ACCESS ARCADE ACCESS SEASONAL CONTROLLED
LAKESIDE LAKESIDE MARKET MARKET
SEPARATED BIKE TRAIL
LAKE LAKE LURE LURE INN INN LAKE LAKE LURE LURE INN INN
INFILL
PARKING AREA
TOWN TOWN GREEN GREEN
CONTINUOUS BOARDWALK FROM FISHING AREA TO MARINA
LAKE LURE INN
LAKE LURE INN LAKE LURE INN INFILL INFILL
LAKE LURE DINER
PARALLEL PARKING 150’
300’
GATEWAY TO BEACH WITH 0 150’ ACCESS 300’ SEASONAL CONTROLLED
LAKESIDE MARKET
NON-MOTORIZED
0
450’ 450’
600’ 600’
S LIP ROAD ALTERNATIVE EXPANDED
MORSE PARKBEACHFRONT
LAKE LURE
FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS
150’
3
E X H I B I T 24
LAKESIDE MARKET Proposed along Lake Lure beach is a new market and restaurant. From the perspective of the existing Arcade building in town center, the proposed Lakeside Market is placed opposite the planned town green. The project should be developed through a public/private partnership.
P u bl i c /P r i vate Par t n e r s h i p O ppor t u n i t y
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 3
C HA P T E R 3 // R E CO M M E NDATI O NS
5
POOL CREEK PARK
Poole Creek Park serves as the
Recommendations
Walk. The open green with
B5.1 Pool Creek Park Implementation
T OU R IS M E N HA NC E M E NT AR E A B 5
picnic tables is proposed to
Develop and implement site-specific construction documents
remain, while the Lake Walk
for Poole Creek Park.
east terminus of the Lake
extends along the parkâ&#x20AC;&#x2122;s
waterfront to a new non-motorized boat launch and boat slip area designed for boaters wanting to access the Lake Walk, beach, and town center. The old ABC store should be repurposed through a private/public partnership.
114 M O U N TA I N S TO M AI N STREETS
GREEN
SEASONAL CONTROLLED ACCESS
H
LAKESIDE MARKET
LAKE LURE
FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS
NON-MOTORIZED BOAT LAUNCH
eek
POOL PARK
POOL CREEK PARK IMPROVEMENTS
ADAPTIVE REUSE
Poole Creek Park serves as the east terminus of the Lake Walk, which extends along the parkâ&#x20AC;&#x2122;s waterfront to a new non-motorized boat launch and boat slip area designed for boaters wanting to access the Lake Walk, beach, and town center.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 5
N
EX HIBIT 25
C
TO U RIS M DIST RICT C
CHIMNEY ROCK STATE PARK & SURROUNDING AREA The Chimney Rock State Park and Surrounding Area District is compromised of two (2) Tourism Enhancement Areas, including: 11
// Lake Lure Summits Trail
22 // Chimney Rock State Park Collectively, the Enhancement Areas call for the full realization of the Lake Lure Summits Trail and the Chimney Rock State Park Master Plan, which is proposed to traverse the whole of Lake Lure while connecting key ridges and assets.
Big Three: KEY ASSETS AND CHALLENGES ASSETS 1. Chimney Rock State Park is a major tourism driver to the region 2. Partnership with NC Division of State Parks 3. World-class recreation development opportunities
CHALLENGES 1. Private landowner participation is necessary to establish Summits Trail 2. Limited state funding for CRSP land acquisition and development 3. Local staff and maintenance required to support recreation infrastructure
116 M O U N TA I N S TO M AI N STREETS
1
LAKE LURE SUMMITS TRAIL
The Lake Lure Summits Trail
T OU R IS M E NH A NC E M E NT AR E A C 1
Open Space Plan (originally
is ranked a “high priority”
/// S U M M I T S T R A I L M A STE R P LA N MAP 11
within the Lake Lure Parks, Recreation, adopted and
last
Trails,
December
and 2007
amended
May
2014). The RCTDA provides explicit support for this project due to its length (>30 miles) and the connectivity such an asset would provide among the region’s natural and cultural resources. Page right, Map 11: Summits Trail Master Plan, highlights this proposed trail on this map excerpt from the Lake Lure Parks, Recreation, Trails, and Open Space Plan.
Recommendations C1.1 Lake Lure Summits Trail Implementation Work with Lake Lure and its partners to secure easements, develop plans, and construct the Lake Lure Summits Trail.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 7
C HA P T E R 3 // R E CO M M E NDATI O NS
2
CHIMNEY ROCK STAT E PARK
Chimney Rock State Park
T OU R IS M E N HA NC E M E NT AR E A C 2
encompasses
more
Recommendations
than
5,700 acres and is best
C2.1 CRSP Master Plan Implementation
known for its distinctive 315
Support the implementation of the CRSP Master Plan.
ft. Chimney Rock formation.
C2.2 CRSP Trail System Maintenance and Development
The park also features hiking trails for various skill levels
and the 404-ft. Hickory Nut Falls waterfall. Over the
Participate in the planning, development, and construction of the CRSP trail system (and areas adjacent to the State Park).
past three years, the park has averaged 260,685 annual
Of particular interest to the RCTDA is additional mountain
visitors. The park will reopen the elevator to the top of
biking trail mileage to increase the Weed Patch Trail network.
Chimney Rock in fall 2018.
A network of 30-40 miles of MTB trail will allow the RCTDA to
In 2011 the Division of NC State Parks and Recreation completed the Chimney Rock State Park Master Plan. The
more robustly market this activity.
C2.3 Via Ferrata Trail
RCTDA recognizes the value of an ever-improving state
Of particular interest to the RCTDA are projects that are
park to the region’s tourism-dependent economy. The
particularly unique, which not only will draw visitors, but also
RCTDA fully supports ongoing efforts to improve park facilities and fully realize the 2011 park master plan.
earned media. A via Ferrata (Italian for “iron way”) is a mountain trail route equipped with steel cables, ladders, and other fixed anchors such as wooden walkways and suspended bridges (see exhibit page right ). Such a feature at CRSP, in a location such as the now closed Cliff Trail, would be of significant interest to the RCTDA. The RCTDA should also explore such a trail on property not owned by the state.
118 M O U N TA I N S TO M AI N STREETS
/// CH IMNEY ROC K STAT E
PA R K MAST ER PL AN
EXHIBIT 26
VIA FERRATA TRAIL
WEED PATCH MOUNTAIN
MAP 12
The RCTDA and its partners should explore the development of a via Ferrata (Italian for “iron way”), which is a mountain trail route equipped with steel cables, ladders, and other fixed anchors such as wooden walkways and suspended bridges.
WORK WITH TOWN AND OTHER PARTNERS TO PLAN MOUNTAIN BIKE TRAILS AT WEED PATCH MOUNTAIN
TENT CAMPING AREA
MB EAGLE ROCK
LOCATION OF PROPOSED TOWN PARK AND PUBLIC ACCESS AT WEED PATCH MOUNTAIN
MB SHUMONT MOUNTAIN
P3
CEDAR KNOB
RUMBLING BALD MOUNTAIN
P3 TENT CAMPING AREA
P3
P3 EXISTING CORRIDOR TO BE CLOSED AND REROUTED
EXISTING RUMBLING BALD CLIMBING DAY USE AREA ROUND TOP MOUNTAIN
PROPOSED RUMBLING BALD DAY USE AREA
EX
ER
R RO AD I V CKY BRO
PICNIC AREA (TYP.)
CHIMNEY ROCK EXCLAMATION POINT
P1
PICNIC AREA (TYP.)
EXISTING ENTRANCE ROAD TO BE USED AS ONE-WAY EGRESS ROAD
EX
PROPOSED CHIMNEY ROCK STATE PARK VISITOR CENTER AT THE MEADOWS
P2
PROPOSED PARK ENTRY ROAD BOTTOMLESS POOLS DAY USE AREA THE ORCHARDS BOTTOMLESS POOLS TENT CAMPING AREA
P1 P2 STONY MOUNTAIN TENT CAMPING AREA SUGARLOAF MOUNTAIN
CANE CREEK MOUNTAIN
P1
P1
L EG E N D Chimn ey Roc k St ate Park Conse r vation Zon e s Stu dy Area Co unt y B o un d ary Wate r
TENT CAMPING AREA
Pl ann ed Region al Trails Feature s/de s tin ations
WORLD’S EDGE
Ove rl oo ks C am p ing
PRIVATE ROAD FOR RESIDENT AND STATE PARK ACCESS ONLY
Exis ting Paved Roadways Exis ting U n paved Roadways TRAI L S LEGEND:
PROPOSED WORLD’S EDGE DAY USE AREA
EX
Exis ting H iking Trails
P1
Ph a
P2
Ph a se 2 H iking Trails
P3
Ph a se 3 H iking Trails
MB
Ph a se 1 M o unt ain Bike Trails
N
se 1 H iking Trails
PH OTO BY OTH E R S
SC ALE: 1” = ½ M I LE 0
½
1
PHOTO BY OTHERS
miles
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 9
C HA P T E R 3 // R E CO M M E NDATI O NS
TOUR IS M REGION
Main Streets Rutherford County’s Main Street Tourism Region includes
The Main Street Region will offer visitors direct access to one
three distinct Tourism Districts:
of the greatest strengths of Rutherford County: its people.
A A // Rutherfordton Main Street
With the implementation of strategic public infrastructure investments among municipal leaders, RCTDA, and grant-
B // Spindale Main Street B
making agencies, a new era of entrepreneurship, small
C // Forest City Main Street C
business, and private sector investment can advance; and
D // Main Street Gateways and Connectors D (see Map 13: Main Street Region Tourism Districts)
The Main Street Tourism Region provides a unique opportunity for visitors to experience three unique historic Main Street communities. Tourism growth within this area of Rutherford County will require that ALL Main Street environments are vibrant, possess quality public spaces, and are connected not just via the Thermal Belt Rail Trail (TBRT), but also through a vast multi-use path trail network. While infrastructure development recommendations within this section will often reference trails and the importance of connectivity, it is the subsequent tourism region section (Countywide) that will focus on the TBRT and greater trail connectivity, particularly among the many great assets and smaller towns within the County. Alternatively, the purpose of this section is to highlight the importance of streetscape infrastructure, quality development, public plazas, parks and open spaces, and other assets that must ultimately be connected via paths and trails.
120 M O U N TA I N S TO M AI N STREETS
when this collaboration unfolds, Rutherford County will take its rightful place in the new economy.
RUTHERFORD
The ultimate brand position (as discussed in chapter 2) is for the Main Street Region to be recognized as the “trail
town capitals” of Western North Carolina. This brand will require great Main Streets and more than 30 miles of
BOUND
connected trails. Accordingly, infrastructure development goals for this Tourism Region include:
T O U R I S M MASTER PLAN
1 // Establishing the best collection of neighboring Main Streets in Western North Carolina 2 // Creating high-quality and unique destination points
3 // Providing unparalleled access to trails, greenways, and rivers
Main Street Brand Objective: Establish the
Region as a collection of distinct trail towns threaded together by an extensive trail system.
The Main Street Region’s ultimate brand position is as the “trail town capitals” of Western North Carolina, but this will require years of concerted work and commitment. This brand will demand great Main Streets and a 30+ mile connected network of multiuse paths.
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Kis er
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Lee
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ey Roc k
ar k
Vick ers
im n
o sc
Ci
221
r ne
Da v e Sim s
r Ceda
or kC
ap sG
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c Ro
MAP 13
ill
/// MAIN ST REET REGION T O U R I S M P L A N N I NG D I S T R ICTS
M ws re
des itesi Wh
Bostic S u
rO
Pearid ge
be
ns
Am
rm
s Fa Seven Oak
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 21
122 M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 123
A
TO U RIS M DIST RICT A
RUTHERFORDTON MAIN STREET The Rutherfordton Main Street District is comprised of four (4) Tourism Enhancement Areas, including: 11
// Cleghorn Creek and Toms Street
22 // Main Street Core
Big Three: KEY ASSETS AND CHALLENGES ASSETS
33 // Court Street
1. High-quality, pedestrian friendly Main Street
44 // Kiwanis Park
2. Close to downtown is Cleghorn Creek, which is
Collectively, Enhancement Area improvements sustain a vibrant downtown with injected support from new residential development and a lively Purple Martin Greenway corridor, which will ultimately be connected to the regional trail network. A reimagined Kiwanis Park will serve as a unique destination, providing kids with creek access and an experiential playground. Greenway users will be able to easily access downtown via improvements along Court Street, which is the least steep town center access from Cleghorn Creek.
not only a natural feature, but also serves as a corridor for the future Purple Martin Greenway 3. Kiwanis Park is a relatively undeveloped 4-acre green adjacent to Cleghorn Creek
CHALLENGES 1. There are multiple vacant tracts or old structures between Main Street and Cleghorn Creek, which signal a lack of private investment 2. NCDOT highway status for Main Street limits the Townâ&#x20AC;&#x2122;s ability to guide improvements 3. Gateway entrances to the town center, particularly from the south and east, are not aesthetically inviting
124 M O U N TA I N S TO M AI N STREETS
Southern
Cemetary
/// RU T HE R FO R D T O N M A IN
S T R E E T T O U R I S M D I S TR ICT M
n
cB
Gree
ra ye r
MAP 14
4
7th
6th
Shotwell
Collett
6th
Gab
4th
rn
2
5th
Clegh o
Merid ia
n
5th
Collet
Elm
Main
riel
Cedar
Cedar
Branch
221
3rd
w oo
Toms
rpente r
Wash in
le ap
3
Levi
Trade
Recre ation
Cow an
Taylo rs
Cent ra
l
1st
han
e
Pin
She
Court
2nd
Co wa n
gton
Ca
Mitc
en R av
hell
1
Char
108
lotte
74
o
ed nfr
Mo
N
0
Pa
500’
1,000’ ft.
221
tte arlo
r k La e n
ve
The Main Street Region’s ultimate brand position is as the “trail town capitals” of Western North Carolina, but this will require years of concerted work and commitment. This brand will demand great Main
Ch
M
ut ec
i
s
rri
Ha
Ex
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 125
d
///C HA CLEG H ORN CREEK S T U DY A R E A P Tlm E R 3 // R E CO M M E NDATI O NS
MAP 15
E
3rd Toms FIRST UNITED METHODIST CHURCH
KIDSENSES FUTURE EXPANSION
FIRST BAPTIST CHURCH
Taylors
221
221
4th
5th
6th
7th
Main
M cB
Central
PEDESTRIAN CONNECTIONS
PURPLE MARTIN GREENWAY
FUTURE INFILL POTENTIAL
PARK ENTRANCES
PURPLE MARTIN LINEAR PARK & FUTURE STREAM ENHANCEMENT
CORRIDOR ENHANCEMENTS
126 M O U N TA I N S TO M AI N STREETS
3rd
PARK BOUNDARY
Washington 6th
LEGEND
US POST OFFICE
N
0
200’ 400’
800’
Trade
BOY SCOUT BUILDING
ra yer
Court
THERMAL BELT TRAIL
2nd
en Gre
ry Cemete
KIWANIS PARK STUDY AREA
1st
Cleghorn
1
CLEGHORN CREEK AND TOMS STREET
Toms Street and Cleghorn
T OU R I S M E N H ANC E M E NT AR EA A 1
this area entails new infill
Creek are located adjacent and
east
center.
of
The
the
town
vision
development
and
for an
enhanced and accessible Purple Martin Greenway. New residential development near downtown will help sustain downtown businesses, creating a more vibrant experience for visitors. Due to the large Cleghorn Creek floodplain, there are opportunities to create enhanced public areas, such as pocket parks and plazas, along the future Purple Martin Trail.
Recommendations A1.1 Toms Street Infill Development The Town of Rutherfordton should work to acquire potential infill development properties in order to effectively broker a public/private partnership and establish new downtown residential uses. The Town may be able to broker new development without acquisition, but should plan to participate in Toms Street streetscape enhancements.
A1.2 Toms Street Streetscape Implementation In coordination with private infill development, develop and implement detailed streetscape construction plans for Toms Street.
A1.3 Purple Martin Greenway Enhancement Acquire property along Cleghorn Creek and develop an enhanced greenway plan for this area that includes a pocket park and plaza. Work in tandem with Kids Senses to ensure these areas can be used for outdoor programming.
EXHIBIT 27
CLEGHORN CREEK, TOMS STREET, AND COURT STREET Although a wide floodplain along Cleghorn Creek limits development opportunities along Cleghorn Street, there are multiple development opportunities along Toms Street and Court Street. Residential infill is recommended to help further support downtown small businesses. After all, a vibrant business community in downtown means a great experience for Rutherford County visitors. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 127
Existing Condition Looking East
Lane Attorney’s Office
Existing Condition Looking East
Lane Attorney’s Office
2
MAIN STREET CORE
Although
Main
currently
appealing
T OU R IS M E N HA NC E M E NT AR E A A 3
participate in future Main
Wall with Railing
is
and will
enhancements,
particularly
after
Parking for Attorney’s Office
5.5' Sidewalk
15.5’ Travel Lane
Parking for Attorney’s Office
5.5' Sidewalk
15.5’ Travel Lane ~ 4 2 ' R . O . W.
its restrictions on vehicular impediments on Main Street, thus providing for the installation of more pedestrianoriented infrastructure.
Recommendations A3.1 Main Street Enhancement Plan Develop a Main Street enhancement plan in coordination with NCDOT to create improved intersections, pedestrian crossings,
Develop and implement site-specific
5.5' Sidewalk
15.5’ Travel Lane
5.5' Sidewalk
~ 4 2 ' R . O . W. Street Trees and Landscaping Where Feasible Street Law Trees and Landscaping Office Where Feasible
Proposed Condition Proposed Condition
Post Office Post Office
Law Office
Law OfficeLaw Office
construction of the new bypass, NCDOT can alleviate
A3.2 Main Street Implementation
C L
15.5’ Travel Lane
the
new Highway 221 Bypass is constructed. With the
and bicycle and pedestrian access to Kiwanis Park.
C L
P RO P O SE D
Street
RCTDA
Post Office
Parking for Attorney’s Office
Parking for Attorney’s Office
TOMS ST
Entrance and Parking for Post Office
TOMS ST
construction documents for Main Street.
Paved Crosswalks 5.5' Sidewalk
10’ 10’ Travel Travel Paved Crosswalks Lane Lane C
5.5' Sidewalk
10’ Travel Lane
L
C L
10’ Travel Lane
~ 4 2 ' R . O . W.
EXHIBIT 28
Post OfficPeost Office
the
Wall with Railing
Sidewalk Sidewalk
active,
Street
Post Office
E X I STING
C HA P T E R 3 // R E CO M M E NDATI O NS
Entrance and Parking 7’ Bike for5.5' Post Office SidePath walk
5.5' 7’ Bike SidePath 4’ Paver Edge walk 4’ Paver Edge
COURT STREET REIMAGINED ~ 4 2 ' R . O . W.
The Court Street right-of-way extends approximately 42 feet in width near Toms Street. By reducing the travel lanes from 15.5 feet to 10 feet, additional area is provided for street trees, a bike path, and sidewalks. 128 M O U N TA I N S TO M AI N STREETS
3
COURT STREET TOU R I S M E NH A NC E M E NT ARE A A 2
Court Street will serve as a primary connector between the Purple Martin Greenway and
Rutherfordtonâ&#x20AC;&#x2122;s
Street;
the
Court
Main Street
right-of-way is approximately 42 feet in width, providing an opportunity for an adequate bicycle and pedestrian connection. Infill development along Court Street should be encouraged. New residential, office, or retail uses will create a more activated greenway and downtown core, creating an enhanced visitor experience.
Recommendations A2.1 Court Street Implementation Develop and implement site-specific construction documents for Court Street.
A2.2 Public/Private Partnership The Town of Rutherfordton should work to acquire potential EX HIBIT 23
infill development properties along Court Street to directly
COURT STREET CONNECTOR
guide private investment. An alternative approach, which
Court Street will serve as a vital connection from the Purple Martin Greenway to downtown Rutherfordtonâ&#x20AC;&#x2122;s restaurants and shops. The street should be redeveloped to accommodate a bicycle connection while maintaining two-way vehicular lanes. Infill development and private investment should be encouraged along this corridor.
and landowners willing to sell key properties.
provides less control for the Town, is to connect developers
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 129
C HA P T E R 3 // R E CO M M E NDATI O NS
4
KIWANIS PARK
The
Kiwanis
Park
T OU R IS M E N HA NC E M E NT AR E A A 4
of a six-month series
Master Plan is the result of
stakeholder
community
and
meetings.
The Rutherford Bound consultant team developed a complete Kiwanis Park Master Plan that outlines
Recommendations A4.1 Kiwanis Park Core Implementation
A4.3 Kiwanis Park Dog Park and Greenway Trailhead Develop and implement site-specific construction
Develop and implement site-specific construction
documents for the “dog park and greenway trailhead”
documents for the park “core” in accordance with the
area in accordance with the Kiwanis Park Master Plan.
Kiwanis Park Master Plan.
A4.2 Kiwanis Park Entrance Plaza and Green
A4.4 Kiwanis Park Expansion Work with adjacent landowners to purchase additional
all plan details (see Rutherfordton town website).
Develop and implement site-specific construction
property to expand the park and further protect
The plan is anchored by an open green, large
documents for the park “entrance plaza and green” in
Cleghorn Creek. Update the Kiwanis Park Master Plan
accordance with the Kiwanis Park Master Plan.
with the acquisition of adjacent property.
shelter, and an experiential playground. The Purple Martin Greenway will extend through the park and a greenway trailhead is proposed along Cleghorn Street.
Approximately 30 stakeholders attended each of the three public meetings held in Rutherfordton.
130 M O U N TA I N S TO M AI N STREETS
KIWANIS PARK
Kiwanis Park anchors the north end of downtown Rutherfordton. The park is a key gateway for visitors entering town south bound on Highway 221.
/// K I WA N I S PA R K S I T E A NA LYSIS MAP 16
CLE
GHO
PARK EDGES NEED DEFINITION AND PRIVACY FOR ADJACENT RESIDENCES
VIEWS FROM PARK ONTO PRIVATE PROPERTY
EXISTING BRIDGE DRAINAGE DITCH
T EN S
RN S T
CLEGHORN FLAT AREA
GRE
FLOODWAY SWINGS VIEWS FROM PARK ONTO PRIVATE PROPERTY
NICE OPEN VIEWS OF ENTIRE PARK
FUTURE PLANNING DEPARTMENT
EXISTING BRIDGE FLAT AREA
STEEP SLOPE
E 7TH MA
IN
N
TOMS ST
ST
ON-STREET PARKING
0
EXIST
ST
30’
BOY SCOUTS BUILDING
ING F ENCE
60’
120’
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 3 1
CREEK
EX HI BI T 30
NORTH CLEG
A NEW VISION FOR KIWANIS PARK The Kiwanis Park Master Plan is the result of a six-month series of stakeholder and community meetings. The plan is anchored by an open green, large shelter, and an experiential playground. The Purple Martin Greenway will extend through the park and a greenway trailhead is proposed along Cleghorn Street.
15 Park ing
HOR
S p a ce s
N S TR
Entranc
EET
e Sign
D o g Pa rk
Kiosk Greenway Connector
Stream Enhancement
PURPLE
Evergreen Plant Material Screening Views of Private Property
Small Shelter
Experiential Playground
Open Green
Creek Entrance for Dogs
RT
IN
GR
EE
NW
AY
Seating Area Entrance Sign Spa
ce s
Small Shelter
8 Pa r
king
TO
Creek Play Area
MS
STR
EET
Large Shelter
Alternate Restroom Location
UT
H
MA
IN
ST
EA
SO
ST
7TH
Entrance Plaza with OVNHT Sculpture
STR
EET
GRE
EN S TRE
ET
Small Shelter
MA
RE
N
0
30’
60’
120’
ET
132 M O U N TA I N S TO M AI N STREETS
RUTHERFORD T O U R I S M
CONCEPTUAL PLAN OF KIWANIS PARK
EXHI BI T 31
PARK FACILITIES AND PRECEDENTSRK Kiwanis Park will be a passive park facility anchored by an open green, trails, creek access, and an experiential playground.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 133
B
TO U RIS M DIST RICT B
SPINDALE MAIN STREET The Spindale Main Street District is comprised of two (2) major Tourism Enhancement Areas, including: 11
// West Main Street
22 // East Main Street
Big Three: KEY ASSETS AND CHALLENGES
Together, these Enhancement Areas comprise a complete streetscape master plan for the Town
ASSETS
of Spindale and take advantage of Spindaleâ&#x20AC;&#x2122;s most unique asset: direct access to the Thermal Belt
1. Direct connectivity between Main Street
Rail Trail. This plan is the result of six months of collaboration among town staff, elected officials, concerned citizens, and business owners. While establishing a new streetscape vision, the town concurrently developed a brand platform that provides clear goals for how the community will support tourism development and effectively tell its story to visitors. As a result, town stakeholders agreed that Main Street infrastructure should support locations for live music and provide a direct appeal to families visiting the Thermal Belt Rail Trail.
and Thermal Belt Rail Trail 2. Active West Main Street businesses and wide sidewalks 3. History of live music associated with downtown businesses and WNCW radio
CHALLENGES 1. Inadequate access management (too many driveway cuts) along Main Street creates dangerous pedestrian environment 2. Timeworn sidewalks, intersections, and general streetscape infrastructure 3. Lack of connectivity among two historic Main Streets (West and East)
13 4 M O U N TA I N S TO M AI N STREETS
DE
N
LL
CLY DE
MAP 17
N SO
E
MI D
G
PE
BA
IN
G OO
D
LA N
RL
RD BO
ST E
POWE R
/// TOW N OF SPINDAL E T O U R I S M P L A N N I NG D I S T R I C T
NE W
PA R
OX FO R
K
D
UT
EY CU T
EY
HO N
VE NU S
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WADDELL
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CA RV
R
CE
EN
SP
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NE Y
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EN
E
NS
HO
SP
D
SPINDALE ELEM. SCHOOL
KI
EG
O
HA W
CL
GODFREY
DALL AS
O W ST EA
SL ES
PR
Y ACADEM
STO NE C
T
D O O TW ES
W
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N
TO R
PA
DE
ALT G
221
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R ETTE SON
AN R SETZE
IO
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IS INO
2
lt R a
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il T rai l
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YN E
S
ALT
DUN
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221 74
H
O
HOWA
UCKY
MAIN
PINE
EST
R FO
KENT
FO R ER TH RU
800’
D
T
200’ 400’
PLE AS AN
0
D AN KL
N
O A
CALIFORN IA
RD
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 135
RYA NR H
Be
IA
DA
al
SY LVA N
IAN A
EL M
erm
MILL
ER
NN
IND
ME
Th
ER
RY
ARKANSAS
OD TH
VE
IDA
PE
NEV A
TANNER
L
FLOR
COURTLAND
ND
IA
ER
MAPLE
DAKOTA
N
RH AN ODE ISL D A
SL
RE
CH
CE NT
MO
NEBRASKA
IO OH
EI
CHUR
LY
EL
RE
OAK
SPINDALE HOUSE
RH
OD
CH
SP NES SEE TEN
SIN ISC ON W
DL YN
L
O
IL
AS KA
M
AL
ILLINOI
DA VIS
FOSTE R
D
JOHN
DA L IN
Y HU
AS KA
LO
R
LEDB
PLA
LT ON
RL
PO
LE NT
AL
CO
MI
GA
MILL E
1
IOW A
W O
HA
SIDE
W YO MI N
IOW A
CARVER
ARIZ ONA
Thermal Belt
136 M O U N TA I N S TO M AI N STREETS
Rail Trail T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 137
B R A N D PL AT F O R M
S T R AT E GI C B R AN D P L AT F ORM
S P I NDA L E, N C A M A I N S T R E E T, FA M I LY F R I E N D LY, T R A I L T O W N .
POSITIONING SUMMARY A f a mi l y- f r i e nd l y, ye t e c l e c ti c h u b of mu si c a n d tra i l- b a se d re cre ati on At t he he a r t o f t he The r ma l B e lt Tra i l, D owntown S p i n da le wi ll re cla i m i ts or i gi n a l i de nt i t y a s a center o f s o c i a l l i fe, re c re at i o n, a nd mu s i c i n Ru th e r ford Cou nt y. S p i nd a l e w i l l d i f fe re nti ate i tse lf f rom oth e r Ru th e r ford Cou nt y town s by le ve ra gi n g th e d i rec t a cces s o f t h e Th erma l B e l t R a i l Tra i l i nto d owntown , a n d by f u si n g li ve mu si c a n d soci a l li fe i nto th e tra i l exp er i en ce.
B R A N D G O A L S - T H I S N E W B R A N D W I L L ...
OBJECTIVE
1
B y p ro m o t i n g a s e a m l e s s co n n e c t i o n o f t h e Th e r m a l B e l t R a i l Tra i l into m a i n
B u i l d o n t h e s e a s o n e d re p u t at i o n o f W N C W ra d i o, t h e grow i n g awa re n e s s o f t h e Th e r m a l B e l t R a i l Tra i l, a n d ex i s t i n g s o c i a l l i fe to e s t a b l i s h d ow ntow n S p i n d a l e a s a n e c l e c t i c, m u s i c - ce nte re d
s t re e t a n d s i m u l t a n e o u s l y l e ve ra gi n g t h e
Tra i l Tow n
W N C W re p u t at i o n , t h e S p i n da l e b ra n d w i l l h e l p fo s te r a n d p ro m o te t h e co n ce p t o f S p i n da l e a s a n e c l e c t i c, f a m i l y- f r i e n d l y t ra i l - tow n .
2
R e i n fo rce S p i n d a l e a n d o t h e r R u t h e r fo rd M a i n St re e t co m m u n i -
3
Prov i d e a wa r m we l co m e to f a m i l i e s, c yc l i s t s, a n d a c t i ve yo u n g
t i e s a s d e s t i n at i o n - q u a l i t y W N C Tra i l Tow n s
p ro fe s s i o n a l s w h o h ave t rave l e d to ex p e r i e n ce t h e Th e r m a l B e l t R a i l Tra i l.
BRAND ESSENCE
A l i t t l e o f f - b e at (f u n k y ), we l co m i n g, a n d s m a l l b u s i n e s s - o r i e nte d. Ac t i ve, a n d t ra i l - f a c i n g.
P O S I T I O N I N G S TAT E M E N T
“
We l co m e to S P IN DA L E, yo u r
S p i n d a l e w i l l d i f fe re nt i ate i t s e l f
f u n k y, ye t f a m i l y- f r i e n d l y h u b
f ro m o t h e r W N C tow n s by f u s i n g
o f m u s i c, s o c i a l l i fe, a n d t ra i l b a s e d re c re at i o n i n Ru t h e r fo rd
En j oy c ra f t b e e r, l i ve m u s i c, a n d a l o n g - di s t a n ce t ra i l ex p e r i e n ce fo r t h e w h o l e f a m i l y.
BRAND PROMISE
Co u nt y.
”
815 W. K ing St. B oone, N C 28607
i t s d i re c t a cce s s to a m a j o r ra i l t ra i l w i t h s o c i a l l i fe a n d l i ve m u s i c.
(828)386-1866
w w w.DbDplanning.com
EXHI BI T 32
SPINDALE BRAND The Town of Spindale is currently exploring rebranding concepts. By promoting a seamless connection of the Thermal Belt Rail Trail into main street and simultaneously leveraging the WNCW reputation, the Spindale brand will help foster and promote the concept of Spindale as an eclectic, family-friendly trail-town.
138 M O U N TA I N S TO M AI N STREETS
C O NC E P T 1
CO NCEP T 2
“Welcome to SPINDALE, your funky, yet family-friendly hub of music, social life, and trail-based recreation in WNC.” T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 139
C HA P T E R 3 // R E CO M M E NDATI O NS
1 West
Main
Street
Recommendations
WEST MAIN STREET
The
T OU R IS M E N HA NC E M E NT AR E A B 1
from the former Farmers
B1.1 Farmers Market Alternative Plan Implementation
Federation
This is a high priority project that must take effect prior to TBRT
Enhancement Area extends approximately
2,500 building
feet to
Maryland Street, located just
west of the intersection of Main Street and the Thermal Belt Rail Trail. Proposed streetscape improvements include new sidewalks, street trees, and lighting. An adaptive reuse of the former Farmers Federation building could provide for a new restaurant or brewery that would directly serve trail users. A new music stage and reimagined town green is proposed for the Spindale House lawn.
construction, which is planned for summer/fall 2018. Work with NCDOT and the TBRT committee and contractor to develop and implement site-specific construction documents that would move the TBRT and implement a public plaza accordingly.
B1.2 West Main and TBRT Intersection Implementation This is a high priority project that must take effect prior to TBRT construction, which is planned for summer/fall 2018. Work with NCDOT and the TBRT committee and contractor to develop
An alternative plan (see Spindale Farmers Market
and implement site-specific construction documents that
Alternative) proposes a route for the TBRT that crosses
would create a safe pedestrian crossing in accordance with the
at the Oak Street intersection, rather than its traditional
enclosed West Main Street Streetscape Master Plan.
rail line location. This would also create space for a public
B1.3 Streetscape West Implementation Phase 1
plaza that could serve as a Farmers Market venue.
Develop and implement site-specific construction documents
The subsequent renderings and illustrations provide
for West Main Street between Nebraska and Tanner Street.
visual details for the future of West Main Street.
B1.4 Spindale House Event Lawn Implementation Develop and implement site-specific construction documents for the lawn area of Spindale House, including the stage and green.
B1.5 Streestcape West Implementation Phase 2 Develop and implement site-specific construction documents for remaining portions of streetscape plan.
140 M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 41
EX HIBIT 33
The west section of the Spindale Streetscape Master Plan calls for a significant investment in the Town’s intersections. Infill redevelopment, ideally in the form of a brewery and restaurant, is proposed in the former Farmers Federation building located at the Town’s west entry of the Thermal Belt Rail Trail. The plan calls for a stage and improved lawn area in front of the Spindale House and, to the east, improved vehicular access management and a landscape median. 142 M O U N TA I N S TO M AI N STREETS
MATCHLINE
WEST SPINDALE STREETSCAPE MASTER PLAN
MATCHLINE
CASE STUDY: POTTERY RD PEDESTRIAN REFUGE ISLAND
PHOTO BY OTHERS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 143
144 M O U N TA I N S TO M AI N STREETS
EXHIBIT 34
SOMETHING NEW IS ON TAP IN SPINDALE Main Street Spindale is uniquely embedded into the Thermal Belt Rail Trail. While the town must take the lead to create bicycle and pedestrian infrastructure, it is private business that must leverage these assets to create compelling experiences for locals and visitors. At the west entrance to Main Street there are several opportunities for the adaptive re-use of existing buildings and infill development. Businesses should be encouraged to directly serve and interact with trail users.Â
146 M O U N TA I N S TO M AI N STREETS
EXHIBIT 35
THE LIVELY CORNER OF OAK AND MAIN Oak Street serves as a major gateway in downtown Spindale. Improvements at this intersection should place motorists on notice: pedestrian movement is a high priority in Spindale. When new pedestrian traffic breeds new small business, Spindale will take its rightful place in the New Economy.
EX HIBIT 36
STREETS WITH A PURPOSE Spindaleâ&#x20AC;&#x2122;s west Main Street is a hub for music and nightlife. The block between Tanner and Nebraska is considered a high priority for redevelopment; streetscape improvements here will establish a precedent for the future of downtown Spindale. 148 M O U N TA I N S TO M AI N STREETS
E XISTING
SIDEWALK
ANGLED PARKING ANGLED
PARKING
TRAVEL LANE TRAVEL LANE
TRAVEL
PARALLEL
LANE TRAVEL LANE
PARKING PARALLEL PARKING
PROP O SED
SIDEWALK
CUSTOM CUSTOM LIGHTING LIGHTING STREET TREES STREET TREES IN GRATES IN GRATES
STREET TREES STREET TREES IN GRATES
IN GRATES
2’ OVERHANG
2’ OVERHANG
SIDEWALK
ANGLED PARKING
TRAVEL LANE
TRAVEL LANE
SIDEWALK
PARALLEL PARKING
SIDEWALK
ANGLED PARKING
ANGLED CURB & GUTTER PARKING PAVER STRIP
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING TRAVEL LANE
TRAVEL LANE
TRAVEL LANE PARALLEL PARKING
TRAVEL LANE SIDEWALK
PARALLEL PARKING
ANGLED PARKING
PAVER STRIP SIDEWALK CURB & GUTTER
CURB & GUTTER
PAVER STRIP CURB & GUTTER
P RO P O S E D
PAVER STRIP
STREET TREES IN GRATES
STREET TREES 2’ OVERHANG IN GRATES
CUSTOM LIGHTING STREET TREES IN GRATES
STREET TREES IN GRATES
2’ OVERHANG
2’ OVERHANG
SIDEWALK
EXHI BI T 37
ANGLED PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
PAVER STRIP
PAVER STRIP
CURB & GUTTER
WEST SPINDALE CROSS SECTION STREET TREES IN GRATES
SIDEWALK
SIDEWALK
CURB & GUTTER
Spindale’s west Main Street boasts a 19-foot sidewalk and angled 2’ OVERHANG parking. Lanes are proposed to slightly shift providing additional room for parked cars. The sidewalk width will remain, but street trees, which were well received at the streetscape plan public meeting, will be a pleasant addition.
PARALLEL PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
CURB & GUTTER
SIDEWALK
SIDEWALK
ANGLED PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
SIDEWALK
CURB & GUTTER
PAVER STRIP
PAVER STRIP
CURB & GUTTER
ANGLED PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
SIDEWALK
CURB & GUTTER
PAVER STRIP
PAVER STRIP
CURB & GUTTER
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 149
C HA P T E R 3 // R E CO M M E NDATI O NS
2
EAST MAIN STREET
The
T OU R IS M E N HA NC E M E NT AR E A B 2
from Maryland Street west
B2.1 Streetscape East Phase 1 Plan Implementation
to Oakland Road. Proposed
Develop and implement site-specific construction documents
streetscape
for streetscape enhancements from Elm Street to Main Street
East
Main
Street
Recommendations
Enhancement Area extends approximately
2,200
feet
improvements
include new sidewalks, street trees, and lighting. The
Baptist Church.
plan also alleviates many significant driveway cuts that
B2.2 Pump Track Implementation
exist along Main Street. Controlled access for vehicles
Develop and implement site-specific construction documents
along Main Street will create a more inviting and safer
for pump track along the TBRT.
pedestrian environment. The primary East Main Street area has existing angled
B2.3 TBRT Serpentine Garden and Plaza Implementation
parking, but narrow sidewalks. The streetscape plan
Develop and implement site-specific construction documents for
demonstrates
the serpentine section of TBRT.
how
parallel
parking
would
provide
for wide, more inviting sidewalks. Across from Main Street businesses, a serpentine section of the TBRT is presented, creating visitor interest and an opportunity for landscaping, respite from hot days, and public art. At the intersection of Main and Kentucky, the town owns a small parcel that would be ideal for a bicycle pump track.
150 M O U N TA I N S TO M AI N STREETS
B2.4 Streetscape East Phase 2 Plan Implementation Develop and implement site-specific construction documents for remaining portions of streetscape plan.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 5 1
C HA P T E R 3 // R E CO M M E NDATI O NS
EX HIBIT 38
The east portion of the Spindale Streetscape Master Plan has a variety of compelling features. True to urban form principles, vehicles have controlled access to parking areas, there are opportunities for infill development, and planted medians are provided where possible. The plan leverages the Thermal Belt Rail Trail and entices its users to explore all nearby businesses. A serpentine trail section and a bicycle pump track are sure to be the talk of the town. 1 52 M O U N TA I N S TO M AI N STREETS
MATCHLINE
EAST SPINDALE STREETSCAPE MASTER PLAN
MATCHLINE
CASE STUDY: PUMP TRACK “CĒSIS” IN LATVIA
PHOTO BY OTHERS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 153
E X H IB IT 3 9
PARALLEL FOR THE PEDESTRIAN Enter Spindale from the East and you will find an eclectic streetscape that effectively blends Spindaleâ&#x20AC;&#x2122;s visual brand and its active small business community. While existing angled parking provides for more vehicle capacity, parallel parking (shown here) provides for a wider sidewalk and increased pedestrian capacity. A combination of mixed materials is used to create a destination-quality sidewalk treatment sure to entice users from the Thermal Belt Rail Trail.
154 M O U N TA I N S TO M AI N STREETS
TRAVEL ANGLED PARKING LANE
TRAVEL TRAVEL LANE LANE
TRAVEL PARALLEL LANE PARKING
PARALLEL PARALLEL PARKING PARKING
PARALLEL PARKING
TRAVEL TRAVEL LANE LANE
TRAVEL TRAVEL LANE LANE
ANGLED ANGLED PARKING PARKING
CUSTOM LIGHTING CUSTOM
LIGHTING
CUSTOM LIGHTING
CUSTOM LIGHTING STREET TREES IN GRATES
SIDEWALK SIDEWALK CURB CURB
E XISTING
PARKING
STREET TREES IN GRATES
STREET TREES IN GRATES
STREET TREES IN GRATES
STREET TREES IN GRATES
STREET TREES IN GRATES
2’ OVERHANG
PROP O SED
SIDEWALK ANGLED
2’ OVERHANG
PARALLEL PARKING TRAVEL LANE
CURB & GUTTER
ANGLED PARKING
TRAVEL
TRAVEL LANETRAVEL LANE
TRAVEL LANE
PAVER STRIP LANE
TRAVEL LANE PARALLEL PARKING
ANGLED PARKING SIDEWALK
SIDEWALK CURB
PAVER STRIP
PARALLEL PARKING
SIDEWALK
CURB & GUTTER
CURB & GUTTER
PAVER STRIP
PAVER STRIP
CURB & GUTTER
SIDEWALK
PARALLEL PARKING
TRAVEL LANE
CURB & GUTTER
PARALLEL PARKING
TRAVEL LANE
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
PARALLEL PARKING
CURB & GUTTER
SIDEWALK PAVER STRIP CURB & GUTTER SIDEWALK
PAVER STRIP CURB & GUTTER
CUSTOM LIGHTING
STREET TREES IN GRATES
STREET TREES IN GRATES
SIDEWALK
P RO P O S E D
ANGLED PARKING
2’ OVERHANG STREET TREES IN GRATES
2’ OVERHANG
SIDEWALK
PARALLEL PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
CURB & GUTTER
SIDEWALK PAVER STRIP
STREET TREES IN GRATES
CURB & GUTTER
E XHI BI T 40
EAST SPINDALE CROSS SECTION ANGLED PARKING
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
SIDEWALK
CURB & GUTTER
PAVER STRIP
PAVER STRIP
CURB & GUTTER
Angled parking in Spindale’s east Main Street could remain TRAVEL TRAVEL PARALLEL LANE LANE PARKING or, as shown here, parallel parkingSIDEWALK would allow for a wider CURB & GUTTER PAVER STRIP sidewalk and street trees. CURB & GUTTER PAVER STRIP ANGLED PARKING
STREET TREES IN GRATES
STREET TREES IN GRATES SIDEWALK PARALLEL TRAVEL LANE PARKING CURB & GUTTER
SIDEWALK PARALLEL TRAVEL LANE PARKING CURB & GUTTER
TRAVEL LANE
TRAVEL LANE
PARALLEL PARKING
PARALLEL PARKING
SIDEWALK PAVER STRIP CURB & GUTTER
SIDEWALK PAVER STRIP CURB & GUTTER
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 155
C
TOURISM DISTRI CT C
FOREST CITY MAIN STREET The Forest City Main Street District is comprised of five (5) Tourism Enhancement Areas, including:
1 1 // West Main and Park Square 2 // East Main 2 3 // Cherry Mountain & North Powell 3 4 // Martin, McDaniel, and Blanton 4 5 // Mill Area 5 Forest City possesses one the best Main Streets in all of Rutherford County. Its mature tree canopy combined with a robust business community provides a compelling experience for any visitor. And with the new Florence Mill Park (noted in Chapter 2) set to open in fall 2018, this City will have a major amphitheater from which to host special events and programming with direct access to the 14-mile Thermal Belt Rail Trail.
15 6 M O U N TA I N S TO M AI N STREETS
EXHIBIT BY OTHERS
EX HIBIT 41
FOREST CITY STREETSCAPE MASTER PLAN Tourism enhancements for the Forest City Tourism District are proposed in accordance with the Cityâ&#x20AC;&#x2122;s adopted 2014 streetscape master plan.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 157
C HA P T E R 3 // R E CO M M E NDATI O NS
1
WEST MAIN AND PARK SQUARE T OU R IS M E N HA NC E M E NT AR E A C 1
Recommendations
2
EAST MAIN TOURIS M E NHANCE ME NT ARE A C2
Recommendations C2.1 East Main Street/Mill Street and Blanton Alley
C1.1 West Main Street and Church Street Intersection Improvements
Develop and implement site-specific construction documents in
Develop and implement site-specific construction documents in
C2.2 East Main Street Mid-Block Crossing
accordance with adopted Forest City Streetscape Master Plan.
C1.2 West Main Street and Yarboro Street Intersection Improvements Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
C1.3 West Main Street and Thomas Street Intersection Improvements
accordance with adopted Forest City Streetscape Master Plan.
Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
C2.3 East Main Street and Powell Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
Develop and implement site-specific construction documents in
C2.4 East Main Street and North Broadway Street
accordance with adopted Forest City Streetscape Master Plan.
Develop and implement site-specific construction documents in
C1.4 Park Square/Cherry Mountain and East Main Intersection Improvements
accordance with adopted Forest City Streetscape Master Plan.
Develop and implement site-specific construction documents in
Develop and implement site-specific construction documents in
accordance with adopted Forest City Streetscape Master Plan.
accordance with adopted Forest City Streetscape Master Plan.
C1.5 Park Square Plaza Implementation Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
15 8 M O U N TA I N S TO M AI N STREETS
C2.5 East Main Street and South Broadway
EXHIBIT BY OTHERS
EX HIBI T 42
EAST MAIN STREET AND PARK SQUARE PLAZA AREA The Park Square area provides an opportunity for public gathering and additional pedestrian amenities. The proposed design would provide additional trees, landscape area, public seating, and street furniture. The plaza would be accessible via a mountable curb allowing horse and buggy drop-off and pick-up. The design increases walkability within the fabric of the Main Street corridor as well as additional space for civic programming.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 159
EXHIBIT BY OTHERS
EX HI BI T 43
EAST MAIN STREET AND POWELL STREET VIEW 2 A redesigned pedestrian crosswalk will provide for a pedestrian refuge within the center median. In addition, “bump-outs” on the south and north side of the Main Street will provide for beautification, protection of vehicles, and pedestrian safety. The overall design reduces the amount of time in which pedestrians are exposed to traffic.
160 M O U N TA I N S TO M AI N STREETS
EXHIBIT BY OTHERS
EX HIBI T 44
EAST MAIN STREET AND NORTH BROADWAY This intersection marks the beginning of the Main Street Historic District. A stamped asphalt crosswalk will lead pedestrians across Broadway. The north side of Main Street features a landscaped curb extension or “bump-out,” which provides a landscaping area to compliment other downtown plantings.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 61
C HA P T E R 3 // R E CO M M E NDATI O NS
3
CHERRY MOUNTAIN AND NORTH POWELL T OU R IS M E N HA NC E M E NT AR E A C 3
4
MARTIN, MCDANIEL, AND BLANTON TOURIS M E NHANCE ME NT ARE A C4
Recommendations Recommendations C4.1 Martin and Blanton Alleys C3.1 Cherry Mountain Street and Blanton Alley
Develop and implement site-specific construction
Develop and implement site-specific construction
Streetscape Master Plan.
documents in accordance with adopted Forest City Streetscape Master Plan.
C3.2 North Powell and Blanton Alley Develop and implement site-specific construction
documents in accordance with adopted Forest City
C4.2 McDaniel Alley and Martin Alley Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
5
MILL AREA TOU R I S M E NHA NC E M E NT AREA C5
Recommendations C5.1 Depot Street and East Main Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
C5.2 Powell Street and Mill Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.
C5.3 Mill Street and Harmon Street Roundabout
documents in accordance with adopted Forest City
Develop and implement site-specific construction
Streetscape Master Plan.
documents in accordance with adopted Forest City
C3.3 Trade Street and Powell Street
Streetscape Master Plan.
Develop and implement site-specific construction
C5.4 Pavilion on Park Square
documents in accordance with adopted Forest City Streetscape Master Plan.
Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan. .
16 2 M O U N TA I N S TO M AI N STREETS
EXHIBIT BY OTHERS
EX HIBIT 45
CHERRY MOUNTAIN STREET AND BLANTON ALLEY Cherry Mountain Street is a major gateway from northeastern Rutherford County to downtown Forest City. The crosswalk at Cherry Mountain Street and Blanton will alert drivers of a pedestrian environment and assist with traffic calming.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 163
8
7
11
6
13 - 14
9
5
10 12
4 2 3
EXHIBIT BY OTHERS
EX HIBIT 46
PAVILION ON PARK SQUARE The RCTDA will continue to support the efforts of Forest City to implement its Florence Mill Park Master Plan.
164 M O U N TA I N S TO M AI N STREETS
1
EXHIBIT BY OTHERS
EX HIBIT 47
MILL STREET AND HARMON STREET ROUNDABOUT The Mill and Harmon Streets roundabout was constructed in 2006. This entrance will serve as a major entrance to the Florence Mill Park. Exceptional landscaping in the area will be critical as Florence Mill Park is finalized.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 165
D
TO U RIS M DIST RICT D
MAIN STREET SURROUNDING AREAS The Main Street Surrounding Areas District is
1
2
MAIN STREET CONNECTORS
HIGHWAY 74 GATEWAYS
T OU R IS M EN HANC EM EN T AR EA D1
T OU R I S M E N H A NC E M E N T AREA D2
Recommendations
Recommendations
D1.1 Highway 221 Alt. Streetscape and Land Use Plan
D2.1 Highway 74 Gateways
Areas along Highway 221 Alternate between the
Undertake a cooperative planning effort to strategically
construction document to enhance all gateway
Countyâ&#x20AC;&#x2122;s three major historic Main Streets must
redevelop this corridor and enhance historic Main Street
enhancement areas.
comprised of two (2) Tourism Enhancement Areas, including: 11
// Main Street Connectors
22 // Highway 74 Gateways While each Main Street community and its connectivity
to
the
TBRT
are
critical,
the
county must ensure the proper design for areas connecting
and
approaching
these
assets.
be visually enhanced. A robust streetscape and
gateways.
corridor. In addition, the RCTDA must partner with
D1.2 Streetscape and Land Use Plan Implementation
NCDOT, municipalities, and the County to establish
Develop and implement site-specific construction
compelling gateway entrances into the Main Street
documents to enhance the Hwy. 221 Alt. corridor. Each
Tourism Region, particularly along Highway 74.
municipality and the county should adopt a new zoning
land use development plan is necessary for this
overlay in accordance with the master plan.
166 M O U N TA I N S TO M AI N STREETS
Develop and implement site specific landscape
EX H IBIT 48
QUALITY CONNECTIONS The future of tourism in Rutherford County is predicated on quality development and public spaces within its Main Street communities. However, the areas connecting these Main Streets, particularly along Highway 74 Business, must redevelop in accordance with an adopted streetscape and land use plan that considers vehicle access management, sidewalks, landscaping, and building orientation. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 167
C HA P T E R 3 // R E CO M M E NDATI O NS
TOUR IS M REGION
Countywide Connections Tourism Region This section outlines a linear trail system that will unite the wealth of cultural and natural resources, unique communities,
and
agritourism
businesses
located
throughout Rutherford County. The RCTDA and its partners envision a greenway system that expands upon the TBRT and links a plethora of county assets, offering visitors a unique experience as they explore and interact with the authentic communities and people of Rutherford County. And it is this tourism infrastructure development that will in turn birth the next generation of entrepreneurs and private investment to create new and compelling places to visit. This section outlines recommendations for two general trail project types 1) Greenway Trails and 2) Paddle Trails. The greenway trail system is anchored by the TBRT and utilizes many of Rutherford’s streams, rivers, and abandoned rail beds. The proposed paddle trail systems take advantage of Rutherford’s two navigable rivers, the Broad River and Second Broad.
16 8 M O U N TA I N S TO M AI N STREETS
IN THIS SECTION: 11
// Greenway Trails
22 // Paddle Trails
“ The RCTDA and its
partners envision a greenway system that expands upon the TBRT and links a plethora of county assets, offering visitors a unique experience as they explore and interact with the authentic communities and people of Rutherford County.
”
/// CO UN T Y WID E CONNEC T I O N S MAP 18
V ict o ry Trail
SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK
11
12
221 ALT
ALT
74
1
e rm ou n
Thermal Belt Rail Trail
d oa Br
8
er Riv
4
Cleghorn Creek: Cleghorn/Broad Confluence to Purple Martin Greenway
5
Purple Martin Greenway
6
Purple Martin Greenway to Spindale/TBRT Connector
7
Hollands Creek Corridor
8
Catheys Creek Corridor
9
Bostic Spur
10
Second Broad: Cliffside to Catheys Creek
FOREST FOREST CITY CITY
eg h Cl
9
k
Broad River: Cleghorn/Broad Confluence to Cliffside
Cr ee
3
n
Broad River: Lake Lure to Cleghorn/Broad Confluence
or
2
4
lland k s Cree
SPINDALE SPINDALE
ro ad
74
ELLENBORO ELLENBORO Riv er
10 74
ALT
26
221
LEGEND
11
Overmountain Victory Trail
Trails Underway Active Rail
12
Thermal Belt Rail Trail to County Line
Inactive Rail
221
SHE
3 Bro ad R ive r
CLIFFSIDE CLIFFSIDE
Major River Confluence Greenway Sections
N
0
2.5
5 MI.
Th r
BOSTIC BOSTIC
B
Thermal Belt Rail Trail
5 6
Ho
ond S ec
1
7
RUTHERRUTHER- RUTH RUTH FORDTON FORDTON
GREENWAY PLANNING SECTIONS
Carolin a
Trail ead
2
ek re C athey s C
LAKE LAKE LURE LURE
Ov
CHIMNEY CHIMNEY ROCK ROCK
tain
64
74
Overmountain Victory Trail
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 169
A
PROJECT A
GREENWAY TRAILS A complete analysis of all greenway corridors was developed using a Google Earth database, which has been provided to the RCTDA. The purpose of this section is to provide quick highlights about each greenway planning section.
Greenway Planning Sections are organized accordingly: 1 // Thermal Belt Rail Trail 1
Additional details, such as specific parcel sizes, road crossings, and aerial
2 // Broad River: Lake Lure to Cleghorn/Broad Confluence 2
photography is available for future greenway planners within the Google Earth
3 3 // Broad River: Cleghorn/Broad Confluence to Cliffside
database. The countywide connections highlighted herein include twelve (12) greenway planning sections. County leaders are currently developing two trail planning sections: the Thermal Belt Rail Trail (TBRT) and Purple Martin Greenway. The Broad River Greenway, which extends from Lake Lure to the Cleveland
4 4 // Cleghorn Creek: Cleghorn/Broad Confluence to Purple
Martin Greenway 5 5 // Purple Martin Greenway 6 6 // Purple Martin Greenway to Spindale/TBRT Connector
County line, is bisected into two planning sections with Cleghorn Creek serving
7 7 // Hollands Creek Corridor
as the midpoint terminus.
8 8 // Catheys Creek Corridor
Hollands Creek and Catheys Creek, located north of the TBRT, are examined
9 9 // Bostic Spur
and provide an opportunity to connect the Second Broad and the TBRT. The Second Broad is explored from Catheys Creek south to Cliffside and its confluence with the Broad River. Two rail trail opportunities are noted, including the Bostic Spur, which is still active but would connect the TBRT to historic Bostic. The Thermal Belt rail corridor is highlighted from the TBRT northern terminus north to the county line. This trail could connect the TBRT to the City of Marion and the Fonta Flora State Trail. Finally, the Overmountain Victory National Historic Trail, which crosses Rutherford County north to south, is highlighted. This trail provides an opportunity to capitalize on efforts of the US National Park Service.
170 M O U N TA I N S TO M AI N STREETS
10 10 // Second Broad: Cliffside to Catheys Creek 11 11 // Overmountain Victory Trail 12 12 // Thermal Belt Rail Trail to County Line
EXHIBIT 49
GOOGLE EARTH GREENWAY TRAILS ANALYSIS A complete analysis of all greenway corridors has been provided to the RCTDA within a Google Earth database. This database will be a resource for future greenway planners to expand planning efforts.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 7 1
172 M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 173
C HA P T E R 3 // R E CO M M E NDATI O NS
1
Recommendations
THERMAL BELT RAIL TRAIL
The TBRT, the stakeholders
P RO J E C T A 1
the RHI Legacy Foundation
A1.1
LENGTH: 13.36 MILES
have
The Thermal Belt Rail Trail Plan outlines numerous trailhead
ROAD CROSSINGS: 18
foundation for new tourism
opportunities along the 13.36-mile corridor. The RCTDA policy is
POINTS OF INTEREST: FOREST CITY; TOWN OF SPINDALE; PURPLE MARTIN GREENWAY; OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL
product
to invest in only a few key trailheads, including those with direct
who made it a reality, and established
the
development
Rutherford
County.
in
When
the RCTDA and its partners implement the Rutherford Bound
Master
Plan,
the
TBRT will be revealed as a trail spine with tentacles all throughout Rutherford County. The TBRT must be well maintained and the recipient of ongoing improvements and distinctive feature development. The RCTDA goal is
Trailhead Implementation
connectivity to other trails, such as the Purple Martin Greenway connector in Ruth and those with direct connectivity to the historic Main Streets of Forest City and Spindale; compelling plans should be established for these key areas. Subsequently, to develop and implement site-specific construction documents.
A1.2 Rail Trail Enhancement Plan In accordance with the RCTDA’s plan to create the most compelling and unique Rail Trail in the Southeast, the RCTDA should develop a Rail Trail Enhancement Plan that highlights
to make the TBRT one of the most compelling and unique
opportunities for public art, sculpture, gardens, pocket parks,
rail trails in the Southeast.
and new trail-supporting businesses adjacent to the TBRT.
“ The construction of this trail represents a transformational project for the county that combines health and wellness, economic development, and neighborhood improvement.
”
DR. BOBBY ENGLAND, CHAIRMAN THE RHI LEGACY FOUNDATION
174 M O U N TA I N S TO M AI N STREETS
“ The TBRT must be
well maintained and the recipient of ongoing improvements and distinctive feature development. The RCTDA goal is to make the TBRT one of the most compelling and unique rail trails in the Southeast. It mustn’t remain static.
”
ENHANC E M E N T S @ F L O R E NC E M I L L T R A I L H E A D I N F O R E S T CI T Y
ENHANC E M E N T S A L O NG E A S T S P IN DA L E ’S S T R E E T S CA P E
EX HIBIT 5 0
SAMPLE RAIL TRAIL ENHANCEMENT PROJECT Recommendations within East Spindale’s Streetscape Master Plan, such as the serpentine garden and pump track and improvements such as the Florence Mill Trailhead in Forest City, demonstrate compelling enhancements to the TBRT that will enrich the visitor experience.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 175
1 76 M O U N TA I N S TO M AI N STREETS
E X H I B I T 51
RAIL TRAIL CHARACTER MAKERS The TBRT should be inundated with unique features, or “character markers,” that establish interest and enhance the user experience along the trail.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 177
C HA P T E R 3 // R E CO M M E NDATI O NS
2
BROAD RIVER: LAKE LURE TO CLEGHORN / BROAD RIVER CONFLUENCE
Section
P RO J E C T A 2
Lake Lure and the Gray’s
LENGTH: 23.9 MILES
Road River Access. This trail
ROAD CROSSINGS: 10
corridor also intersects with
POINTS OF INTEREST: PURPLE MARTIN GREENWAY; OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL; DITTMER-WATTS NATURE TRAIL PARK; GRAY’S RD. RIVER ACCESS; OVT CROSSING
the Overmountain Victory
2
extends
approximately 23.9 miles and contains 10 road crossings. Points of interest within this section include the DittmerWatts Nature Trail Park in
National Historic Trail to the south near the Cleghorn Creek confluence. Section significant
2
presents
a
opportunity
to
literally connect Rutherford’s Mountains to Main Streets. There are small landowner parcels near the section’s western terminus, creating greater implementation challenges. Along the majority of the corridor, however, are large parcels where only a few landowner agreements could result in significant trail miles. A detailed report was developed for this section: see appendix 2: Mountains to Main Street Greenway Analysis Report.
1 78 M O U N TA I N S TO M AI N STREETS
EX HIBIT 5 2
MOUNTAINS TO MAIN STREETS REPORT Thanks to the support of the RHI Legacy Foundation, a complete report was developed exploring the feasibility of connecting Lake Lure and the Thermal Belt Rail Trail (See Appendix 2). The report finds that the most feasible route for connecting the “mountains to the Main Streets” includes the Broad River, Cleghorn Creek, the Purple Martin Greenway, and the Thermal Belt Rail Trail. The report also includes an economic impact study.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 179
180 M O U N TA I N S TO M AI N STREETS
E X H I B I T 53
RIVER ROAD CROSSING The Broad River Greenway, or as some have proposed, The Whistle Pig Trail, is most feasible to cross River Road on the west side of the Broad River.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 8 1
18 2 M O U N TA I N S TO M AI N STREETS
E X H I B I T 54
TWO FOR ONE @ GREYS ROAD Paddle trail development can serve as a sound implementation strategy for greenway trail systems. For example, the Greys River Access serves as a pocket park or “node” from which trail development can occur, ideally connecting to another established paddle trail access.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 183
C HA P T E R 3 // R E CO M M E NDATI O NS
3
BROAD RIVER: CLEGHORN/ BROAD RIVER CONFLUENCE TO CLIFFSIDE
Section 3 extends approximately 21.1 miles and contains 9 road crossings and
P RO J E C T A 3
acquisition. This corridor would connect Rutherford County to Cleveland
LENGTH: 21.1 MILES
County and the 15-county Carolina Thread Trail greenway system.
1 railroad crossing. Points of interest include the Coxe Road River Access and the Cliffside Mill and Dam. This section follows the Broad River through the southern part of Rutherford County. The majority of this corridor lies in rural areas, lending itself to large parcels and greater feasibility for land
ROAD CROSSINGS: 9 RAIL ROAD CROSSING: 1 POINTS OF INTEREST: COXE ROAD RIVER ACCESS; CLIFFSIDE MILL & DAM
184 M O U N TA I N S TO M AI N STREETS
MAP 19
/// SO U T HE R N B ROA D R I V E R G R E ENWAY P L A NNING SE CTION T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 185
C HA P T E R 3 // R E CO M M E NDATI O NS
4
CLEGHORN CREEK: CLEGHORN/ BROAD RIVER CONFLUENCE TO PURPLE MARTIN TERMINUS P RO J E C T A 4 LENGTH: 5.14 MILES ROAD CROSSINGS: 5 POINTS OF INTEREST: CLEGHORN PLANTATION; PURPLE MARTIN GREENWAY
Section 4 extends for 5.14 miles and will likely require up to five road crossings.
The trail
connector provides an opportunity to connect the Broad River, Cleghorn Plantation, and the Purple Martin Greenway. Property acquisition at the confluence of the Broad and Cleghorn Creek is a high priority. Generally, connecting the TBRT to the Broad River would represent a major victory for Rutherford County tourism.
5
PURPLE MARTIN GREENWAY
The Purple Martin Greenway currently extends 1.2
P RO J E C T A 5
Rutherfordton off of HWY 221. The trail currently
LENGTH: 1.2 MILES
features two road crossings but, upon completion,
PLANNED LENGTH: 2.59 MILES (TOTAL)
will feature 9 total road crossings. The trail, once
CURRENT ROAD CROSSINGS: 2 PLANNED ROAD CROSSINGS (TOTAL): 9 POINTS OF INTEREST: DOWNTOWN RUTHERFORDTON; KIWANIS PARK; THERMAL BELT RAIL TRAIL
miles along Cleghorn Creek, south of downtown
completed, will extend 2.59 miles and connect to Kiwanis Park, Downtown Rutherfordton, and the Thermal Belt Rail Trail. The greenway currently connects to Crestview Park via the Crestview walking loop and sidewalk.
The Purple Martin Greenway is Rutherfordton’s
first natural trail system. Once fully implemented, the trail will create significant connectivity within and around Downtown Rutherfordton, linking key community and tourism assets to the Town’s Main Street. 18 6 M O U N TA I N S TO M AI N STREETS
E X H I B I T 55
PURPLE MARTIN GREENWAY Named after the Purple Martin bird that appeared on General Griffith Rutherford’s family crest, the Purple Martin Greenway is Rutherfordton’s first natural trail system and extends nearly two miles in length. Located just off US Hwy 221, south of downtown Rutherfordton, the greenway feels like a true wilderness escape yet has the convenience of being close to shopping and restaurants.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 187
C HA P T E R 3 // R E CO M M E NDATI O NS
6
PURPLE MARTIN GREENWAY TO DOWNTOWN SPINDALE/TBRT CONNECTOR P RO J E C T A 6
Section 6 extends for 2.72 miles and requires a major road crossing of Hwy. 74-Alt. This trail follows Thunder Road and South Oak, linking the Purple Martin Greenway and the TBRT in downtown Spindale. This section is a high priority with the possibility of linking the Countyâ&#x20AC;&#x2122;s two major trails. South Oak Street has a wide right-of-way, providing sufficient width for a greenway along this corridor between Hwy. 74-Alt. and Spindale.
LENGTH: 2.72 MILES ROAD CROSSINGS: 1 POINTS OF INTEREST: PURPLE MARTIN GREENWAY; DOWNTOWN SPINDALE; THERMAL BELT RAIL TRAIL
18 8 M O U N TA I N S TO M AI N STREETS
EXHIBIT BY OTHERS EX H IBIT 5 6
SOUTH OAK STREET ROAD DIET The 2017 Isothermal Regional Bike Plan calls for a “road diet” along South Oak Street providing for the installation of new bicycle infrastructure. Improvements along this corridor are critical for connecting the Purple Martin Greenway, Spindale’s Main Street, and the Thermal Belt Rail Trail. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 189
C HA P T E R 3 // R E CO M M E NDATI O NS
6
HOLLANDS CREEK CORRIDOR P RO J E C T A 7
Section 7 extends for 4.79 miles and contains 5 road crossings. This section connects the TBRT north of Ruth to Catheys Creek.
LENGTH: 4.79 MILES
There is a mix of small and medium size parcels
ROAD CROSSINGS: 5
that present challenges for this section, but its
POINTS OF INTEREST: TBRT CONNECTIVITY; SPINDALE WASTE TREATMENT PLANT (LARGE PROPERTY)
connectivity to the TBRT make Holland Creek a high priority. Efforts should begin near the TBRT and at Spindaleâ&#x20AC;&#x2122;s waste treatment plan.
7
CATHEYS CREEK CORRIDOR P RO J E C T A 8 LENGTH: 6.15 MILES ROAD CROSSINGS: 5 POINTS OF INTEREST: OVNT CONNECTIVITY; HOLLAND CREEK CONFLUENCE; SECOND BROAD CONFLUENE
Section 8 extends for 6.15 miles and contains 5 road crossings. This greenway will connect the Second Broad River north to the Overmountain Victory National Historic Trail. The section area south of the Holland Creek confluence is high priority since this connectivity is critical for extending trail opportunities from the TBRT.
190 M O U N TA I N S TO M AI N STREETS
MAP 20
/// H O LL AND S CREEK A N D CAT HE Yâ&#x20AC;&#x2122;S C R E E K G R E E NWAY P L A NNING SE CTIONS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 91
C HA P T E R 3 // R E CO M M E NDATI O NS
8
BOSTIC SPUR
Section 7 extends 2.86 miles and contains 4 road crossings, 1 river crossing, and 1 railroad
P RO J E C T A 9
This section presents a significant opportunity to connect Bostic within the Greenway trail
LENGTH: 2.86 MILES
system. Currently, the Bostic Spur rail line is active but disused, making it a top priority to
RIVER/ROAD CROSSINGS: 5
rail bank the rail line to secure the corridor.
crossing. The Bostic Spur Trestle Bridge is a point of interest within this section.
RAIL ROAD CROSSING: 1 POINTS OF INTEREST: BOSTIC SPUR TRESTLE BRIDGE; HISTORIC BOSTIC
CASE STUDY: RAIL BIKING IN NORTH CREEK, ADIRONDACKS
Rail biking vehicles are similar to paddle boats on rail wheels, with passengers sitting upright as they pedal themselves. The Bostic Spur trestle bridge could provide for an exctiing adventure should the Bostic Spur ever become decomissioned.
1 92 M O U N TA I N S TO M AI N STREETS
E X H I B I T 57
THE BOSTIC SPUR If ever decommissioned, the Bostic Spur would be ideal for expanding the TBRT to historic Bostic. Along the way, trail users would experience the stunning Bostic Spur trestle bridge.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 193
C HA P T E R 3 // R E CO M M E NDATI O NS
9
SECOND BROAD: CLIFFSIDE TO CATHEYS CREEK
Section 10 extends for 18
P RO J E C T A 1 0
north
LENGTH: 18 MILES
Creek/Second Broad River
ROAD CROSSINGS: 7
confluence.
RAILROAD CROSSINGS: 2
contains 7 road crossings
POINTS OF INTEREST: CLIFFSIDE MILL AND DAM; HENRIETTA; AVONDALE; CAROLEEN; DOGWOOD VALLEY GOLF COURSE; JAMES CROWE MEMORIAL PARK (FOREST CITY)
and 2 railroad crossings.
miles
along
the
Second
Broad River from Cliffside to
Section
the
Cathey’s
This section
10
provides
significant
connectivity
opportunities
among
communities
of
the
Cliffside,
Henrietta, Avondale, and Caroleen. The Second Broad extends along the west boundary of James Crowe Memorial
Park,
providing
an
opportunity
for
trail
connectivity to the major Forest City park facility. This section connects to the Overmountain Victory National Historic Trail via Section A8 as well the TBRT via Section’s A12 and A9. Section 10 does have challenges, including the crossing of two active rail lines and two major highways.
194 M O U N TA I N S TO M AI N STREETS
/// S E C O N D B ROA D : C L I F FSIDE TO CATHE Yâ&#x20AC;&#x2122;S CR E E K MAP 21
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 195
C HA P T E R 3 // R E CO M M E NDATI O NS
10
OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL
US National Park representatives are working throughout
P RO J E C T A 1 1
and defeat of the British at the Battle of Kings Mountain.
LENGTH: 272 MILES
In an effort to support local governments and stakeholders
ROAD CROSSINGS: N/A
to implement the OVNHT, the NPS provides matching
POINTS OF INTEREST: NORTHERN RUTHERFORD COUNTY; TBRT; KIWANIS PARK; PURPLE MARTIN GREENWAY
North Carolina, Tennessee, Virginia, and South Carolina to implement the 272-mile Overmountain Victory National Historic Trail (OVNHT) that celebrates the 1780 patriot march
grants to develop greenway master plans and conduct landowner outreach. Rutherford County is home to a major portion of the OVNHT, and the historic trail route connects to downtown Rutherfordton and portions of the TBRT and
Purple Martin Greenway.
Recommendations A11.1 Overmountain Victory Trail Regional Master Plan Work with the NPS to develop an OVNHT master plan that connects Rutherfordton north to Morganton and south to Chesnee, SC.
11
A12.1 Thermal Belt Rail Trail to Marion Master Plan THERMAL BELT RAIL TRAIL TO COUNTY LINE
Develop a regional coalition of partners and develop a master plan that explores the connection of the Thermal Belt Rail Trail to the City of Marion in Burke County.
P RO J E C T A 1 2 LENGTH: 6.5 MILES ROAD CROSSINGS: 8 POINTS OF INTEREST: UNION MILLS
196 M O U N TA I N S TO M AI N STREETS
E X H I B I T 58
“KEEP THE STORY ALIVE” NPS OVNHT Study Areas 8 and 9, which both impact Rutherford County, are two of the five remaining areas yet to have OVNHT master plans. By developing an NPS master plan, the RCTDA and its partners will create new NPS funding opportunities for trail engineering and construction.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 197
B
PROJECT B
PADDLE TRAILS As explored in Chapter 2: Discovery and Analysis, the
Recommendations
Rutherford Outdoor Coalition has been working to Lure dam to US 221-A. At this time only two of the eleven
Broad River and Second Broad River Paddle Trail Master Plan
proposed access areas provide formal river access. The
Develop a complete paddle trail master plan that identifies
two open access areas are located at Grays Road and
priorities for land acquisition and facility development.
Coxe Road. The RCTDA should work with partners such
This specific master plan is critical for obtaining grant
as ROC to develop a compelling paddle trail along the
support from the NC Recreation Trails Program, which
Broad River and explore paddle trail feasibility along the
provides up to $100,000 grants for such projects. In
Second Broad River.
addition, paddle trail access development will serve as
develop the 40+ mile Broad River Paddle Trail from Lake
B1.
connection nodes for greenway trail implementation.
B2.
Paddle Trail Implementation
In accordance with the paddle trail master plan, develop and implement site-specific construction documents for river access areas.
19 8 M O U N TA I N S TO M AI N STREETS
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 199
CHAPTER
4
IMPLEMENTATION
C HA P T E R 4 // I m p l em entati o n
4
Implementation
T
This chapter provides a succinct summary of all plan recommendations identified in the previous chapter. Chapter 4 begins with an overview of four financial “pillars” that will provide the financial support necessary to implement the Rutherford Bound Master Plan; this overview includes a listing of key grant-making agencies. The chapter concludes with a listing of general action steps and an implementation matrix that highlights all proposed projects, including timeline, budget and implementation partners. As the RCTDA and its partners work to implement this plan, consider the Tourism Advisory Council’s “Vision of Success,” which it outlined at the beginning of this planning process (see page right).
202 M O U N TA I N S TO M AI N STREETS
IN THIS CHAPTER 1
FOUR PILLARS OF FINANCIAL SUPPORT
2
GENERAL RECOMMENDATIONS AND
PROJECT IMPLEMENTATION MATRIX
E XHI BI T 59
VISION OF SUCCESS During initial plan development meetings, the Tourism Advisory Council (TAC) identified how they would measure success. Toward this end, the TAC identified its short-term and mid-term goals and its primary barriers.
If the RCTDA is successful, what will have been accomplished in 3-5 years?
»» Unified implementation of the Rutherford Bound Master Plan across the county
»» Increases in tourism spending in each jurisdiction
»» Completion of the Thermal Belt Rail-Trail
»» Increased community pride in Rutherford County
»» Vibrant main streets
If the RCTDA is successful, what will have been accomplished in 5-10 years?
»» Regional brand recognition of Rutherford County as premiere travel destination
»» Increases in the following: • Occupancy Tax revenue • Jobs • Businesses • Property Values • Number of Visitors • Permanent population • Median Income
What are the primary barriers we must overcome (other than funding) to achieve our short and long term tourism development goals?
»» Improve intergovernmental cooperation between:
• Towns and County • East and West • Towns and rural areas »» Improve our attitude toward tourists and tourism
»» Not be lead by the fear of change and growth
»» Obtain buy-in from leadership to implement the county-wide plan
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 203
C HA P T E R 4 // I m p l em entati o n
SEC T ION 1
Four Pillars of Financial Support There are four financial pillars that will provide the financial support necessary to implement the Rutherford Bound Master Plan: 1) Rutherford County Tourism Development Authority; 2) Local Government; 3) Federal, State, and Foundation Grants; and 4) Individual and Corporate.
204 M O U N TA I N S TO M AI N STREETS
INDIVIDUALS A& CORPORATE DONORS
FEDERAL, STATE, & FOUNDATION GRANTS
LOCAL GOVERNMENT
RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY
F O U R P I L L A R S O F FIN A N CIA L SUP P O R T
PI L LAR #1
RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY RCTDA should continue to utilize 1/3 of its
Commissioners and NC General Assembly allow for a
occupancy tax revenues, the maximum allowed by law,
limited time period in which more than 1/3 of occupancy
to support tourism-related infrastructure development
revenues can be used for infrastructure investment. There
in accordance with this plan. These funds should only
is precedent for such a temporary change (ie. Banner
be distributed when project leaders demonstrate a
Elk, NC) that would allow a community to temporarily
financial or in-kind match to support implementation.
decrease marketing expenditures to meet significant
The RCTDA should consider requesting that the County
infrastructure needs.
PI L LAR #2
LOCAL GOVERNMENT The RCTDA budget is simply too small to meet
the RCTDA occupancy tax is effectively leveraged. Local
the significant infrastructure needs presented in this plan.
governments should be encouraged to make requests for
Rutherford County and its municipal governments must
RCTDA funding in accordance with Rutherford Bound
be encouraged to provide matching funds to ensure that
and its Capital Improvement Plan.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 205
C HA P T E R 4 // I m p l em entati o n
PIL LAR #3
FEDERAL, STATE, AND FOUNDATION GRANTS The securing of grants requires human resource capacity. The RCTDA must grow its team and partner with the Isothermal Regional Planning Commission and each
EXHIBIT 60
POTENTIAL FUNDING PARTNERS
municipality to realize this goal. As noted in Exhibit 60: Potential Funding Partners, there are nine (9) highlighted
Partnership Funding Agency
Rutherford Bound Implications Maximum Amount
potential funding partners: NC Clean Water Management Trust Fund; NC Water Resources; NC Parks and Recreation Trust Fund; People for Bikes; NCDOT; federal BUILD grant; Appalachian Regional Commission; and RHI Legacy Foundation. The supporting exhibit highlights how the agency mission intersects with Rutherford Bound goals, the maximum grant amount, required matching funds, and grant deadlines. PIL LAR #4
INDIVIDUAL AND CORPORATE The final pillar includes the support of individuals and private businesses and corporations. The RCTDA Executive Director and its Board of Directors should directly manage efforts to secure funding from these sources. A successful program will require significant relationship building and communication pertaining to the Rutherford Bound Master Plan and its recommendations and implications.
206 M O U N TA I N S TO M AI N STREETS
Clean Water Management Trust Fund (CWMTF) (www.cwmff.net) NC Water Resources (NCWR) (www.ncwater.org) Recreation Trails Program (RTP) (ncparks.gov/About/grants/main.php) Parks and Recreation Trust Fund (PARTF) (ncparks.gov/About/grants/main.php) People for Bikes Community Grant
Land Acquisition: Fee Simple Based on 6/2015 or Easement. Must protect discussion with staff, floodplain areas. Greenway a $750K multi-year trails and other park areas are application would allowed. be welcome. River access areas or N/A greenways along rivers All types of trails and $100,000.00 greenways All types of parks, trails, and $500,000.00 recreation facilities Trails and Greenways
$10,000.00
Bike and Pedestrian ProjectsN/A (for major both engineering and projects) construction For construction provided all Federal BUILD (fomer TIGER) Grant N/A (min. $1 million) easements are secure. Downtown Revitalization; Appalachian Regional Commission (ARC) Natural Resource and $300,000 Heritage NCDOT Transportation Plan For Bike and Pedestrian Projects
RHI Legacy Foundation
Two Major Focus Areas: Active Living and Healthy Eating
N/A
Matching Funds Required
Deadlines
Not specified, but 20% is competitive
February 1st
50%
January 1st and June 1st
25%
February 1st
50%
February 1st
20%
May 24th
20% generally
N/A
$0 (for rural counties
May (typical)
20%
June
N/A
N/A
SEC T ION 2
General Recommendation and Implementation Matrix The subsequent pages outline an implementation matrix of all proposed projects identified in Chapter 3. Alongside the proposed project, the matrix identifies the project type, implementation timeline, budget range, implementation partners, and potential funding partners. The projects listed within the matrix, which are described in Chapter 3, are by no means the only projects that should be supported by the RCTDA. These recommendations serve as a clear roadmap, but local stakeholders should always be encouraged to present creative and meaningful tourism infrastructure projects that align with the brand position goals associated with each RCTDA Tourism Region. In addition to the identified infrastructure projects, it is recommended that the following actions take place to fully realize the Rutherford Bound Tourism Master Plan: 1. The RCTDA hire a staff person to serve as an Outdoor Recreation Planner, leading efforts to implement greenways, paddles trails, and other outdoor recreation infrastructure project; 2. The RCTDA must partner with each community to develop and promote exceptional events and programming. Specifically, spring and fall events should be developed and associated with the Thermal Belt Rail Trail; 3. The RCTDA should take the Rutherford Bound Master Plan on a “road show,” sharing its contents with all possible grant funding agencies and corporate donors;
4. The RCTDA should develop a business development program aimed at tourism experience providers to effectively package activities. For example, visitors must have access to guides that can provide family-friendly rock climbing, paddling of the Broad River, and hiking excursions; 5. The RCTDA should partner with resorts, such as Rumbling Bald, to develop a plan to further attract corporate retreats and educational programming; this tourism sector might require the private development of ropes courses and other private infrastructure; 6. Chimney Rock State Park, Isothermal Community College, and the new Florence Mill Park are examples of tourism offerings that will expose the RCTDA to thousands of visitors in a single year; develop cost-effective ways to expose these visitors to other Rutherford County attractions; 7. The Rutherford Bound Tourism Plan requires a “marathon” mentality. The proposed infrastructure improvements are costly. Ensure the quality of each project even if it requires a longer implementation period; and 8. Work hard to have others tell your story. With every new infrastructure project, there is a marketing opportunity. Use new infrastructure projects to secure “earned media” from regional, state, and national publications. These third party stories are worth three times that of a marketing ad. In accordance with your brand platform, control the storyline to the extent possible. T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 207
EX HIBIT 6 1
MOUNTAIN TOURISM REGION IMPLEMENTATION MATRIX
m Region Mountain Tourism Region
Project Type Engineering +
Planning ney Rock Village (pg. 80) Tourism Disctrict A: Chimney Rock Village (pg. 80) Construction
Implementation Timeline Project Type Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs. Construction
Implementation Timeline
10+yrs. Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range
Potential Funding Partners Implementation Parnters
Potential Funding Partners
Core Enhancement Area Enhancement Area A1: Village Core Enhancement Area
mentation A1.1 Phase 1 Streetcape Implementation
X
X
X X
X
$1.2 Million X
ementation A1.2 Phase 2 Streetscape Implementation
X
X
X X
X
$800,000 X
X
A1.3 Surface Parking Lot West A1.4 Slip Road Parking East
X
X
X
X
X
X
X
CRV, RCTDA, NCDOT, CRSP $1.2 Million X X
RCTDA, NCDOT, ARC CRV, RCTDA, NCDOT, CRSP
RCTDA, NCDOT, ARC
CRV, RCTDA, NCDOT, CRSP $800,000 X X
RCTDA, NCDOT, ARC CRV, RCTDA, NCDOT, CRSP
RCTDA, NCDOT, ARC
$225,000 X
CRV, RCTDA
$225,000
N/A CRV, RCTDA
N/A
N/A
X
CRV, NCDOT X
N/A
NCDOT CRV, NCDOT
NCDOT
X X
$125,000 X
X
CRV, RCTDA
$125,000
N/A CRV, RCTDA
N/A
X X
X
thering Place and Connector Enhancement Area A2: The Gathering Place and Connector
ovements A2.1 The Gathering Place Improvements
ector
ge
X
X
A2.2 The Gathering Place Connector
X
X X
$90,000
X CRV, RCTDA, NCDOT$90,000
NCDOT CRV, RCTDA, NCDOT
NCDOT
A2.3 The Gathering Place Signage
X
X X
$1,500
X CRV, RCTDA, NCDOT$1,500
RCTDA CRV, RCTDA, NCDOT
RCTDA
X
$90,000 X
X X
$45,000
e Avenue Pocket Park and Connector Enhancement Area A3: Terrace Avenue Pocket Park and Connector
A3.1 Pocket Park Development
X
r
A3.2 Terrace Avenue Connector
X
X
X
CRV, RCTDA
$90,000
RCTDA, ARC CRV, RCTDA
RCTDA, ARC
CRV
$45,000
N/A CRV
N/A
alk and Riverside Deck Enhancement Area A4: Riverwalk and Riverside Deck
tation
A4.1 Riverside Deck Implementation
ementation A4.2 Riverwalk Entrances Implementation
X
X
X
$450,000 X
CRV, RCTDA
$450,000
RCTDA, ARC, NCWR CRV, RCTDA
RCTDA, ARC, NCWR
X
X
X
$175,000 X
CRV, RCTDA
$175,000
RCTDA, ARC, NCWR CRV, RCTDA
RCTDA, ARC, NCWR
N/AX
CRV
N/A
N/A CRV
N/A
X
A4.3 Outdoor Storage Policy
X
X
ark and Connector Enhancement Area A5: River Park and Connector
ector
A5.1 River Park Improvements
X
A5.2 River Park to Village Connector
X
m Region Mountain Tourism Region
Project Type
208 M O U N TA I N S TO M AI N STREETS
X
X
$95,000 X
CRV, RCTDA, NCDOT$95,000
CRV, NCWR CRV, RCTDA, NCDOT
CRV, NCWR
X X
$80,000
X CRV, RCTDA, NCDOT$80,000
NCDOT CRV, RCTDA, NCDOT
NCDOT
Implementation Timeline Project Type
Implementation Timeline
sm Region Mountain Tourism Region
Project Type
Implementation Timeline Project Type
Engineering + Engineering + Planning1-5 yrs. 5-10 yrs. Planning Policy Tourism District B: Lake Lure (pg. 98) mney Rock Village (pg. 80) Construction Construction Enhancement Area B1: R. Park to CRSP, LL, and M. Park Connector ge Core Enhancement Area
B1.1 Rocky Broad Easement Acquisition lementation X B1.2 River Park to CRSP and Town Center Connector Implementation B1.3 Memorial Hwy. and Boys Camp Road Multi-Use Path Implementation plementation X
st
B1.4 Boys Camp Road to Morse Park Bridge Connector Enhancement Area B2: Morse Park
X
B2.1 Morse Park Implementation (w/ alternates) Gathering Place and Connector Enhancement Area B3: Marina and Lake Walk provements B3.1 Marina and Lake Walk ImplementationX nnector B3.2 Marina Public/Private Partnership Agreement
nage
Enhancement Area B4: Town Center and Beach
B4.1 Town Center Temporary Parking Plan ace Avenue Pocket Park and Connector B4.2 Beach Area Implementation nt B4.3 Market/Restaurant Partnership tor B4.4 New Beach Kidsâ&#x20AC;&#x2122; Zone Implementation
X
X X
X
X
X X
X
X X
X
X
X
X
Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range 10+yrs. Implementation Parnters
X X X X X
X
X X
X
X X X
X X X X X X
Implementation Timeline
X X X $800,000 X
X
CRV, RCTDA, NCDOT, CRSP
$225,000
CRV, RCTDA
N/A
X
$125,000
X
X N/A X $1.2 million X $600,000 CRV, RCTDA, NCDOT, CRSP X $275,000
$1.2 Million
X $90,000 X
X
X
$90,000
N/A
CRV, RCTDA X $4.5 million X CRV, RCTDA, NCDOT N/A
$1,500
X X
CRV, NCDOT
CRV, RCTDA, NCDOT
X X
$45,000 X
N/A $1.3 million CRV, RCTDA N/A CRV $425,000
Implementation Parnters Potential Funding Partners
Potential Funding Partners
Lake Lure, RCTDA RCTDA, NCDOT, ARC Lake Lure, CRSP, RCTDA Lake Lure, RCTDA, NCDOT RCTDA, NCDOT, ARC
Lake Lure, RCTDA, NCWR Lake Lure, RCTDA, NCWR, ARC Lake Lure, RCTDA, ARC, NCDOT
Lake Lure, RCTDA N/A
Lake Lure, RCTDA, NCWR, NCDOT, ARC
NCDOT Lake Lure, RCTDA
Lake Lure, RCTDA, PARTF, NCDOT, ARC
N/A Lake Lure, RCTDA NCDOT Lake Lure, RCTDA
Lake Lure, RCTDA, NCWR N/A
RCTDA Lake Lure Lake Lure, RCTDA, NCDOT RCTDA, ARC Lake Lure N/A Lake Lure, RCTDA
Lake Lure Lake Lure, RCTDA, NCWR, NCDOT, ARC Lake Lure
Lake Lure, RCTDA RCTDA, ARC, NCWR
Lake Lure, RCTDA, NCWR, PARTF
Lake Lure, RCTDA, NCWR
rwalk and Riverside Deck Enhancement Area B5: Pool Creek Park
entation
B5.1 Pool Creek Park Implementation
sm Region Mountain Tourism Region
plementation
X Project Type X
Engineering + Construction r Park and Connector Tourism Enhancement Area C1: Lake Lure Summits Trai ge Core Enhancement Area ts X C2.1 Lake Lure Summits Trail Implementation lementation X nnector Tourism Enhancement Area C2: Chimney Rock State Park X plementation X C1.1 CRSP Park Master Plan Implementation
Planning mney Rock Village (pg. 80) Tourism District C: CRSP and Surrounding Area (pg. 116)
sm Region
st
Project Type C1.2 CRSP Trail System Maintenance and Development X C1.3 Via Ferrata Trail
X
X
X
X
X
X
$450,000
Implementation Timeline X Project Type X Planning1-5 yrs. X Engineering + Policy 5-10 yrs. Construction X
X X
X
CRV, RCTDA $800,000
Implementation Timeline $175,000 CRV, RCTDA
RCTDA, ARC, NCWR
N/A CRV 10+yrs. Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range
N/A Potential Funding Partners Implementation Parnters
X X X X X X X Implementation Timeline X X X X X X X X
Potential Funding Partners
$95,000 X $1.2 Million $80,000
CRV, RCTDA, NCDOT N/A X X CRV, RCTDA, NCDOT, CRSP CRV, RCTDA, NCDOT
CRV, NCWR CRSP, Lake Lure, RCTDA, CRV RCTDA, NCDOT, ARC NCDOT
State Parks, RCTDA, Lake Lure
$800,000 X
CRV, RCTDA, NCDOT, CRSP N/A X X N/A X X CRV, RCTDA
RCTDA, NCDOT, ARC CRSP, Lake Lure, RCTDA, CRV CRSP, RCTDA N/A
State Parks, RCTDA State Parks, RCTDA
X $225,000 X
N/A
X
CRV, NCDOT
N/A
CRSP, RCTDA, Lake Lure NCDOT
State Parks, RCTDA
Gathering Place and Connector
provements
X
X
$125,000
CRV, RCTDA
N/A
nnector
X
X
$90,000
CRV, RCTDA, NCDOT
NCDOT
nage
X
X
$1,500
CRV, RCTDA, NCDOT
RCTDA
$90,000
CRV, RCTDA
RCTDA, ARC
$45,000
CRV
$450,000
CRV, RCTDA
ace Avenue Pocket Park and Connector
nt
X
tor
X
X X
N/A T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 209
rwalk and Riverside Deck
entation
X
X
RCTDA, ARC, NCWR
EX HIBIT 6 2
MAIN STREET TOURISM REGION IMPLEMENTATION MATRIX
Main Street Tourism Region rism Region
Project Type Implementation Timeline
Project Type Engineering + Construction
Planning Tourism District A: Rutherfordton (pg. 124) rfordton (pg. 124)
Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs. Construction
Implementation Timeline
Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range 10+yrs. Implementation Parnters
Implementation Parnters Potential Funding Partners
Potential Funding Partners
Enhancement Area A1: Cleghorn Creek and Toms Street rn Creek and Toms Street
A1.3 Purple Martin Greenway Implementation mplementation
X X X
Street Enhancement Area A2: Court Street A2.1 Court Street Implementation ion
X
ment A1.1 Toms Street Infill Development
A1.2 Toms Street Streetscape Implementation mplementation
p
X
X
A2.2 Public/ Private Partnership
X X X
X X X X X
X X
X X X
X X
N/AX $175,000 X
X X
$325,000 X $425,000 X
X
N/A X
X X
TOR X
N/A
TOR N/A
N/A
TOR
$175,000
TOR RCTDA, ARC
RCTDA, ARC
TOR, RCTDA
$325,000
TOR, RCTDA RCTDA, PARTF, ARC, NCWR
RCTDA, PARTF, ARC, NCWR
TOR, RCTDA
$425,000
TOR, RCTDA RCTDA
RCTDA
TOR
N/A
TOR N/A
N/A
TOR, RCTDA, NCDOT$55,000
TOR, RCTDA, NCDOT RCTDA, ARC TOR, RCTDA, NCDOT N/A
RCTDA, ARC N/A
$475,000 $175,000 $225,000 $700,000
TOR, RCTDA RCTDA, PARTF, NCWR TOR, RCTDA RCTDA, PARTF, NCWR TOR, RCTDA RCTDA, PARTF, NCWR TOR RCTDA, PARTF, NCWR
RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR
Potential Funding Partners Implementation Parnters Potential Funding Partners
Potential Funding Partners
Spindale, RCTDA, RCFM Spindale, RCTDA, ARC N/A Spindale, NCDOT Spindale, RCTDA, ARC RCTDA, ARC Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC RCTDA, PARTF, ARC, NCWR Spindale, RCTDA Spindale, RCTDA, ARC
Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC
Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC, NCDOT RCTDA
Spindale, RCTDA, ARC, NCDOT
N/A Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC Spindale, RCTDA Spindale, RCTDA, ARC RCTDA, ARC Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC N/A Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC, NCDOT
Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC
Enhancement Area A3: Main Street Core treet Core
X
t Plan A3.1 Main Street Enhancement Plan A3.2 Main Street Implementation on
s Park Enhancement Area A4: Kiwanis Park
X X X
mentationA4.1 Kiwanis Park Core Implementation A4.2 Kiwanis Park Entrance Plaza and Green za and Green A4.3 Kiwanis Park Dog Park & Greenway Trailhead Greenway Trailhead A4.4 Kiwanis Park Expansion
ism Region Main Street Tourism Region rism Region
Planning rfordton (pg. 124) Planning Tourism District B: Spindale (pg. 134) ale (pg. 134)
X
X
X X
Project Type Project Type Engineering + Engineering + Construction Construction
X
X X X X
X X
X
X X X X X X
X X
Implementation Timeline Project Type Implementation Timeline Engineering + Policy 1-5 yrs. PolicyPlanning 1-5 yrs. 5-10 yrs. 5-10 yrs. Construction
$55,000 X N/A
N/A X TOR, RCTDA, NCDOT X
$475,000 X $175,000 X $225,000 X $700,000 X
X X X
TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR
Implementation Timeline
10+yrs. Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range 10+yrs. Budget Range Implementation Parnters
Enhancement Area B1: West Main Street st Main Street rn Creek and Toms Street
B1.1 Farmers Market Alternative Plan Implementation tive Plan Implementation ment B1.2 West Main and TBRT Intersection Implementation ersection Implementation mplementation B1.3 Streetscape West Implementation Phase 1 mentation Phase 1 mplementation B1.4 Spindale House Event Lawn Implementation awn Implementation treet B1.5 Streetscape West Implementation Phase 2 mentation Phase 2 ion Enhancement Area B2: East Main Street t Main Street p B2.1 Streetscape East Phase 1 Implementation 1 Implementation treet Core B2.2 Pump Track + Parking Implementation mplementation Plan X B2.3 TBRT Serpentine Garden and Plaza Implementation n and Plaza Implementation on B2.4 Streetscape East Phase 2 Plan Implementation 2 Plan Implementation s Park
entation za and Green Greenway Trailhead
XX XX XX X XX X X X X X X X X
X
X
X X
ism Region Project Type 210 M O U N TA I N S TO M AI N STREETS
ale (pg. 134)
t Main Street
Planning
Engineering + Construction
XX XX XX X X X X X X
X X X X
X X X X X X X X X
X X X XX
X
N/A N/AX X $150,000 $175,000 X $450,000 $325,000 X $175,000 N/A $425,000
X X
X $450,000 X $175,000 $55,000 $225,000 N/A N/A
X
X X X X X
N/A
X X X
Spindale, RCTDA, RCFM N/A TOR Spindale, NCDOT $150,000 TOR Spindale, RCTDA, NCDOT TOR, RCTDA $450,000 X Spindale, RCTDA$175,000
XSpindale, RCTDA, NCDOT X N/A TOR, RCTDA TOR
XSpindale, RCTDA, NCDOT $450,000 Spindale, RCTDA$175,000 TOR, RCTDA, NCDOT XSpindale, RCTDA, NCDOT $225,000 TOR, RCTDA, NCDOT XSpindale, RCTDA, NCDOT X N/A
$475,000 $175,000 $225,000 $700,000
TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR
RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR
Budget Range
Implementation Parnters
Potential Funding Partners
Implementation Timeline Policy
1-5 yrs.
5-10 yrs.
10+yrs.
Spindale, RCTDA, ARC, NCDOT
urism Region Main Street Tourism Region
Planning herfordton (pg. 124) Tourism District C: Forest City (pg. 156)
Project Type Engineering + Construction
Tourism Enhancement Area C1: West Main and Depot horn Creek and Toms Street opment C1.1 West Main Street and Church Street Intersection C1.2 West Main Street and Yarboro Street Intersection e Implementation C1.3 West Main Street and Thomas Street Intersection y Implementation C1.4 Depot Street/ Cherry Mtn. and East Main Intersection t Street C1.5 Depot Street Plaza ation Tourism Enhancement Area C2: East Main hip C2.1 East Main Street/ Mill Street and Blanton Alley n Street Core C2.2 East Main Street Mid-Block Crossing ent Plan C2.3 East Main Street and Powell Street X ation C2.4 East Main Street and North Broadway Street nis Park C2.5 East Main Street and South Broadway
X X X
Implementation Timeline Project Type Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs. Construction
X
X X X
X
X X
X
X
X
ementationTourism Enhancement Area C3: Cherry Mtn. and N. Powell X laza and Green X C3.1 Cherry Mtn. St. and Blanton Alley & Greenway Trailhead X C3.2 N. Powell and Blanton Alley C3.3 Trade Street and Powell Street
X X X X
X X
urism Region
Tourism Enhancement Area C4: Martin, McDaniel, and Blanton Project Type
C4.1 Martin and Blanton Alleys
dale (pg. 134) C4.2 McDaniel Alley and Martin Alley
Planning
Tourism Enhancement Area C5: Mill Area est Main Street C5.1 Depot Street and East Main Street native Plan Implementation C5.2 Powell Street and Mill Street ntersection Implementation C5.3 Mill Street and Harmon Street Roundabout ementation Phase 1 C5.4 Pavilion on Park Square Lawn Implementation
urism Region ementation Phase 2 Main Street Tourism Region
Engineering + Construction
X X X X X X X X X X X X X X X
Engineering + Engineering + Planning PolicyPlanning 1-5 yrs. 5-10 yrs. herfordton (pg. 124) Tourism District D: Main Street Gateways and Connectors (pg. 166) Construction X X Construction X e 1 Implementation
X
X
Tourism Enhancement Area D2: Highway 74 Gateways y Implementation X D2.2 Highway 74 Design and Implementation t Street ation X
X
X
X X X
X X X X X
X X
X X
N/AX
X $175,000 X $325,000 X X $425,000 N/A
X
X X $55,000 X N/A X X $475,000 $175,000 X $225,000 X $700,000 X
X X X X X X
ast Main Street
hip
X
X X X X X X X X X Implementation Timeline Project Type X X
X X X X Project Type X
Implementation Tourism Enhancement Area D1: Main Street Connectors X horn Creek and Toms Street X en and Plaza Implementation D1.1 Highway 221 Alt. Streetscape and Land Use Plan opment X X e 2 Plan Implementation D1.2 Streetscape and Land Use Plan Implementation e Implementation X
10+yrs. Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range
Implementation Timeline X 1-5 yrs. 5-10 yrs. 10+yrs. X
Policy
Implementation Timeline
X
Budget Range X
X X X X X
TOR TOR TOR, RCTDA TOR, RCTDA
$34,500 $19,500 $27,000 $52,500 $21,000
TOR
$53,700 X $23,000 X X TOR, RCTDA, NCDOT$50,000 X TOR, RCTDA, NCDOT$15,000 $216,500 X
X X X
TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR
$15,250 $17,625 $22,000
$136,500 X $15,625 XImplementation Parnters
$58,000 X XSpindale, RCTDA, RCFM N/A X X Spindale, NCDOT $27,625 $150,000 $79,000 X X Spindale, RCTDA, NCDOT $450,000 X Spindale, RCTDA N/A $175,000 Implementation Timeline Spindale, RCTDA, NCDOT N/A
10+yrs. Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs. 10+yrs. Budget Range Spindale, RCTDA, NCDOT $450,000 Spindale, RCTDA $175,000 Spindale, RCTDA, NCDOT $225,000 $125,000 N/AX TOR X
X X
N/A X $175,000 $325,000
X
X
N/A XSpindale, RCTDA, NCDOT X TOR
X
TOR, RCTDA
X
N/A
Potential Funding Partners Implementation Parnters
Potential Funding Partners
Forest City, RCTDA N/A Forest City, RCTDA RCTDA, ARC Forest City, RCTDA RCTDA, PARTF, ARC, NCWR Forest City, RCTDA
RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT
Forest City, RCTDA RCTDA
RCTDA, ARC, NCDOT
N/A Forest City, RCTDA Forest City, RCTDA RCTDA, ARC Forest City, RCTDA N/A Forest City, RCTDA
RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT
Forest City, RCTDA RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR Forest City, RCTDA RCTDA, PARTF, NCWR Forest City, RCTDA RCTDA, PARTF, NCWR Forest City, RCTDA Forest City, RCTDA Potential Funding Partners Forest City, RCTDA Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC
RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, PARTF
Spindale, RCTDA, ARC, NCDOT Potential Funding Partners Implementation Parnters Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC Municipal Partners, RCTDA N/A
Potential Funding Partners RCTDA, NCDOT
Spindale, RCTDA, ARC, NCDOT Municipal Partners, RCTDA RCTDA, ARC
RCTDA, NCDOT
RCTDA, PARTF, ARC, NCWR Municipal Partners, RCTDA
RCTDA, NCDOT
$425,000
TOR, RCTDA
RCTDA
N/A
TOR
N/A
n Street Core
ent Plan ation
nis Park
ementation
X
X X
X
X
X
X
$55,000 N/A $475,000
TOR, RCTDA, NCDOT RCTDA, ARC T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 21 1 TOR, RCTDA, NCDOT N/A TOR, RCTDA
RCTDA, PARTF, NCWR
EX HI BI T 6 3
COUNTYWIDE CONNECTIONS TOURISM REGION IMPLEMENTATION MATRIX
ections Tourism Region Project Type Countywide Connections Tourism Region
(pg. 170) Project A: Greenway Trails (pg. 170)Total Miles
Planning/ Landowner Outreach
X 13 Project A1: Thermal Belt Rail Trail e to Cleghorn/Broad Confluence 24 X Project A2: Broad River: Lake Lure to Cleghorn/Broad Confluence n/Broad Confluence to Cliffside 21 X Project A3: Broad River: Cleghorn/Broad Confluence to Cliffside
Project Type Planning/ Engineering + Engineering + Policy Landowner Implementation ParntersPolicy Total Miles Construction Construction Outreach
horn/Broad Confluence to Purple Martin 5 X Project A4: Cleghorn Creek: Cleghorn/Broad Confluence to Purple Martin
X X X X
13 24 21 5
X X X X
5 X Project A5: Purple Martin Greenway way to Spindale/ TBRT Connector 3 X Project A6: Purple Martin Greenway to Spindale/ TBRT Connector dor 5 X Project A7: Hollands Creek Corridor
X X X
5 3 5
X X X
6 3 Project A9: Bostic Spur ide to Catheys Creek 6 Project A10: Second Broad: Cliffside to Catheys Creek ory Ntl. Historic Trail 22 Project A11: Overmountain Victory Ntl. Historic Trail ail to North County Line 6.55 Project A12: Thermal Belt Rail Trail to North County Line
X
il
way
or
Project A8: Catheys Creek Corridor
ections Tourism Region
200) Project B: Paddle Trail (pg. 200) (pg. 170)
Total Miles
cond Broad Master Plan 68.6 Project B1: Broad River and Second Broad Master Plan il 13 mentation Project B2: Paddle Trail Implementation e to Cleghorn/Broad Confluence 24 n/Broad Confluence to Cliffside 21
X X X X Project Type X Planning/ Landowner Outreach
X
6 3 X 6 22 6.55
X
X X X X X
Potential Funding Partners Implementation Parnters
RCTDA, County, Municipalities X RCTDA, County X RCTDA, County X
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
RCTDA, County X
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
Rutherfordton, RCTDA X
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI Rutherfordton, RCTDA NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI TOR, Spindale, RCTDA, NCDOT NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
TOR, Spindale, RCTDA, NCDOT X RCTDA, County, Municipalities X RCTDA, County, Municipalities X
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
RCTDA, County, Municipalities X RCTDA, County, Municipalities X RCTDA, County, Municipalities RCTDA, County, Municipalities
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
Planning/ Engineering + Engineering + Policy Landowner Implementation ParntersPolicy Implementation Parnters Potential Funding Partners Total Miles Construction Construction Outreach RCTDA, County CWMTF, RTP, RHI RCTDA, County X 68.6 X RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County CWMTF, NCWR, PARTF, RTP, RHI X RCTDA, County X X RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI X RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
horn/Broad Confluence to Purple Martin
5
X X X X
X
RCTDA, County
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
way
5 3 5
X X X
X X X
Rutherfordton, RCTDA
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
TOR, Spindale, RCTDA, NCDOT RCTDA, County, Municipalities
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
6 3 6 22 6.55
X X X X X
X
Total Miles
Planning/ Landowner Outreach
way to Spindale/ TBRT Connector dor
or
ide to Catheys Creek ory Ntl. Historic Trail ail to North County Line
200)
212 M O U N TA I N S TO M AI N STREETS
cond Broad Master Plan
mentation
68.6
RCTDA, County, Municipalities
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
X
RCTDA, County, Municipalities RCTDA, County, Municipalities RCTDA, County, Municipalities RCTDA, County, Municipalities
NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI
Policy
Implementation Parnters
Potential Funding Partners
X
Engineering + Construction
X X
Potential Funding Partners
RCTDA, County
CWMTF, RTP, RHI
RCTDA, County
CWMTF, NCWR, PARTF, RTP, RHI
Potential Funding Partners CWMTF, RTP, RHI CWMTF, NCWR, PARTF, RTP, RHI
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 213
A
APPENDIX
A PPE N D I X // 1: To uris m Master P lan St rate gic Plan Chart
1: Tourism Master Plan Strategic Plan Chart Developing the Tourism Strategic Plan for Rutherford County Tourism Development Authority (TDA) Board • Authorize Funding for Plan • Approve Contracts • Adopt Plan
Tourism Development Authority (TDA) Staff • Logistical Support • Communication with stakeholders
Consulting Firm (TBD)
Strategic Plan Advisory Committee • • • • • • • • • • • • • •
TDA Board Chair (Richard Lundy) TDA Board Vice Chair (Willard Whitson) RC Chamber Director (Debbie Martin) HNG Chamber Director (Patrick Bryant) County Manager (Steve Garrison) Town of Bostic (Mike Hollifield) Town of Chimney Rock (Peter O’ Leary) Town of Forest City (John Condrey) Town of Ellenboro (Allen “Bunt” Black) Town of Lake Lure (Ron Nalley) Town of Ruth (Denver Buchanan) Town of Rutherfordton (Doug Barrick) Town of Spindale (Scott Webber) County Commissioner (Eddie Holland)
• • • • •
TDA Board and Staff EDC Director & Board RC Chamber HNG Chamber Interested Citizens
• Facilitation of process & meetings • Plan development
Duties • • • •
Vendor selection Scope definition Contract negotiation Project oversight (plan development) • Vendor point-of-contact • Preliminary plan approval • Advisory support to TDA board
216 M O U N TA I N S TO M AI N STREETS
• • • • •
• • • • • • • • • • • • • • • • • •
Chimney Rock State Park GM (Mary Jaegar-Gale) Isothermal Community College (Walter Dalton) County Sherriff (Chris Francis) Realty Company (Brent Washburn) Lodging Industry Leader East (Sid Maheshwar) Lodging Industry Leader West (Jeff Geisler) County EDC (Tom Helton) Business and Industry Leader (Keith Dye - Trelleborg) Tourism Asset Foundation (Clint Calhoun) Rutherford Regional Health System (Rebecca Segal) Rutherford Young Professionals (Sarah Morse) IPDC (Scott Dadson) Regional Tourism Leader (Sharon Decker) Financial Institution (Andy Cobb) Board of Education (Dr. Janet Mason) Rutherford Outdoor Coalition (Jerry Stensland) Agriculture (Bill Elliott) Arts and Beautification (Amy Drum)
Tourism Stakeholders • County Manager • County Commissioners • County & Municipal Planners • Municipal Managers, Mayors, Council Isothermal Community College •
• Attend facilitated workshops and interviews • Provide input (local tourism industry knowledge, experience, issues, needs, strategic recommendations)
Chimney Rock Park Tryon Int’l Equestrian Center Rumbling Bald Resort Tourism businesses (lodging, attractions, restaurants, retail) Real Estate Brokers
2: Broad River Greenway Analysis
Health. Economic Development. Recreation.
Connecting Mountains to Main Streets in Rutherford County Final Report: April 6, 2018
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 217
A PPE N D I X // 2 : B r oad River Greenway Analysis
Scope of Work Provide an in-depth analysis of possible greenway trail routes that could potentially connect Lake Lure and the Thermal Belt Rail Trail. Study Area: Explore Road and River Corridors to Connect Dittmer-Watt Nature Trail Park (Lake Lure) and the Thermal Belt Rail Trail Roads Explored • Hwy. 64 • Coopers Gap • Mountain Creek Road • Tryon Road • Maple Creek • River Road River Corridors Explored • Broad River • Cleghorn Creek • Mountain Creek • Maple Creek
A complete Google Earth database was created as part of the greenway analysis. This information will remain available to future Rutherford County greenway planners.
218 M O U N TA I N S TO M AI N STREETS
Preferred Route After exploring various road and river/stream corridors, the extent of parcelization and development, and general feasibility, the consultant team recommends that, should Rutherford County wish to connect “Mountains to Main Streets”, this should take place along the Broad River and Cleghorn Creek Corridors, which ultimately connect to the Purple Martin Greenway and the Thermal Belt Rail Trail. The preferred corridor extends approximately 28.5 miles. The subsequent section of this report describes this corridor, which is organized into five (5) planning sections:
Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence Section 2: Broad/Cove Creek Confluence to River Road Crossing Section 3: River Road Crossing to Gray’s Access Section 4: Gray’s Access to Broad/Cleghorn Confluence Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway Each section description includes the section distance, major road crossings and underpasses, and a cost estimate. The cost estimate assumes a cost of $120 per foot for engineering, design, and construction of a 10’ wide paved greenway path and up to six pedestrian bridges ($250,000 each). The exact number of pedestrian bridges is unknown until easements are secured from private landowners. The estimate of road overpass construction is $7,500 each, while road underpasses estimates are $150,000 each. Land acquisition costs are not included within the estimate. Also highlighted are three (3) ”County Recreation Acquisition Hotspots.” These are land areas with significant river frontage that the County should consider as part of its long-term recreation development strategy. These areas can not only help implement the Broad River Greenway, but can also provide general recreation and river access offerings to the surrounding community. These areas are identified at the following areas: 1) the confluence of Broad River and Cove Creek; 2) between Tyron Road and Gray’s River Access; and 3) the confluence of Broad River and Cleghorn Creek.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 219
A PPE N D I X // 2 : B r oad River Greenway Analysis
Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence Quick Facts Approx. Distance: 5 Miles Major Road Crossing: N/A Cost Estimate: $264,000 (note: this section of trail is proposed as an overland trail, thus the cost is only $10 per foot)
County Recreation Acquisition Hotspot Broad River/ Cove Creek Confluence
220 M O U N TA I N S TO M AI N STREETS
Section 2: Broad/Cove Creek Confluence to River Road Crossing Quick Facts Approx. Distance: 7 Miles Major Road Crossing: Clark Road; River Road Cost Estimate: $4,450,200
The Broad River Greenway, or as some have proposed, The Pig Whistle Trail, is most feasible to cross on the west side of the Broad River.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 221
A PPE N D I X // 2 : B r oad River Greenway Analysis
Section 3: River Road Crossing to Gray’s Access Quick Facts Approx. Distance: 7 miles Major Road Crossing: N/A Road Underpass: Tryon Road Cost Estimate: $4,585,200 The Broad River Greenway can be designed to go under the bridge at Tryon Road.
County Recreation Acquisition Hotspot Tryon Road to Gray’s River Access
222 M O U N TA I N S TO M AI N STREETS
Section 4: Gray’s Access to Broad/Cleghorn Confluence Quick Facts Approx. Distance: 5 miles Major Road Crossing: N/A Road Underpass: Union Road; Gray’s Road Cost Estimate: $3,468,000
The Broad River Greenway can be designed to go under the bridge at Union Road.
The proposed improvements at the Gray’s River Access provide for a greenway underpass below Gray’s Road.
T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 223
A PPE N D I X // 2 : B r oad River Greenway Analysis
Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway Quick Facts Approx. Distance: 4.5 miles Major Road Crossing: Cox Road (X 2); Baber Road Road Underpass: Hwy. 221 Cost Estimate: $3,023,700 The existing Purple Martin Greenway is proposed to extend south, underneath Hwy. 221 and along Cleghorn Creek to the Broad River
The greenway would go under the Hwy. 221 arched culvert.
County Recreation Acquisition Hotspot Broad River & Cleghorn Creek Confluence
224 M O U N TA I N S TO M AI N STREETS
Preferred Route Summary Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence: 5 miles Section 2: Broad/Cove Creek Confluence to River Road Crossing: 7 miles Section 3: River Road Crossing to Gray’s Access: 7 miles Section 4: Gray’s Access to Broad/Cleghorn Confluence: 5 miles Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway: 4.5 miles
Total Miles: 28.5 Total Estimate of Probable Cost: $15,791,100 ROI: 5-10 Years (see economic impact estimate)
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Economic Impact 1. 2. 3. 4.
The Market: Potential Visitors Penetration Rate: To what extent can you attract your market Visitor Type & Spending: Day Trip vs. Overnight Projected Visitors X Spending = Economic Impact Key Elements: Good Data and Reasonable Assumptions
Based on ongoing research by Destination by Design and Dr. Melissa Weddell, Appalachian State University
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Market • 2013 North Carolina Trail Use Survey: 33% of adult North Carolinians used a trail in the past 12 months • 60 mile trade area population (2.25 million) X .33 = 743,334 • 5% penetration = 37,166 • 7% penetration = 52, 033
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Visitor Spending and Type
$120.00 $107.59 $100.00 Average Spending per Person per Day
• Blue Ridge National Heritage Area (BRNHA) 2013 study • Random Sample: 4,500 visitors • Day visitors: $62.67 per day • Overnight visitors: $107.59 per day
Blue Ridge National Heritage Area Visitor Spending Survey
$80.00 $62.67 $60.00
$40.00
$20.00
$0.00
Day Visitors
Overnight Visitors
Visitor Type
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Tourism Spending Impact by Industry*
Lodging 17.4%
Entertainment & Recreation 9.4%
Visitor Spending Breakdown
Transportation 30.5%
*Reported from the U.S. Travel Association for the NC Division of Tourism, Film, and Sports Development
Retail 9.7%
Food Service 32.9%
Retail Food Service Lodging
Entertainment & Recreation Transortation
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Visitor Spending and Type
$120.00 $107.59 $100.00 Average Spending per Person per Day
• Blue Ridge National Heritage Area (BRNHA) 2013 study • 4,500 + visitors • Day visitors: $62.67 per day avg. • Overnight visitors: $107.59 per day avg. • A Virginia Creeper Trail (VCT) study found that 72% of non-local visitors were day visitors & 28% were overnight visitors
Blue Ridge National Heritage Area Visitor Spending Survey
$80.00 $62.67 $60.00
$40.00
$20.00
$0.00
Day Visitors
Overnight Visitors
Visitor Type
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Economic Impact Assumptions and Estimate Blue Ridge National Heritage Area Visitor Spending Survey Average Spending per Person per Day
Assumptions • Market = 33% of 60 mile radius • Market Total = 743,334 • Conservative Spending Estimate = $60 avg. 5% penetration rate estimate • 37,166 = $1.11 Million Annual Local Spending 7% penetration rate • 52,033 = $3.12 Million Annual Local Spending
$120.00
$107.59
$100.00 $80.00
$62.67
$60.00 $40.00 $20.00 $0.00
Day Visitors
Overnight Visitors
Visitor Type
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Broad River Greenway: Economic Impact Estimate $1.11 Million Conservative Annual Economic Impact Other Factors: • Health Benefits • Quality of Life • Job Retention/ Attraction
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$3.12 Million
Greenway Implementation Key Recommendation Must hire staff trail planner
•Landowner outreach •Grant Writing •Construction Project Management
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Health. Economic Development. Recreation
Connecting Mountains to Main Streets in Rutherford County Final Report: April 6, 2018
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