Rutherford Bound Tourism Master Plan -- FINAL

RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS

A TOURISM INFRASTRUCTURE MASTER PLAN FOR RUTHERFORD COUNTY, NC

» SUMMER 2018

RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS

P R O D U C E D F O R R U T H E R F O R D CO U N T Y TO U R I S M D E V E LO P M E N T AU T H O R I T Y P R O D U C E D B Y D E S T I N AT I O N B Y D E S I G N / 8 1 5 W. K I N G S T, B O O N E , N C 2 8 6 0 7

ACKNOWLEDGMENTS RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY

John Condrey

Dr. Janet Mason

COUNCILMAN

SCOUTMASTER TROOP 132

COMMISSIONERS, COMMITTEE

George Wittmer

MANAGER, TOWN OF FOREST

BOARD OF EDUCATION

STAKEHOLDER COMMITTEE

Charles Burgess

CHAIR

LAKE LURE INN

CITY

Jerry Stensland

BURGESS & PITMAN KELLER

Mara Hamrick

James Ledgerwood

STAFF

Allen “Bunt” Black

Mary Jaeger Gale

RUTHERFORD OUTDOOR

CHIMNEY ROCK PARK

WILLIAMS

SPEECH/LANGUAGE

CHIMNEY ROCK STATE PARK

Don Cason

TOWN OF ELLENBORO

COALITION

MANAGER

Blu Pittman

PATHOLOGIST

EXECUTIVE DIRECTOR

Ron Nalley

Bill Elliott

Amy Wald

BURGESS & PITMAN KELLER

Sterling Abrams

Amy Brevard

MANAGER, TOWN OF LAKE

AGRICULTURE

PLANNING BOARD MEMBER

WILLIAMS

SMOOV KUTZ BARBER SHOP

LURE

REPRESENTATIVE

Clark Poole

Tim Smith

PLANNING AND ZONING

COMMUNICATIONS MANAGER

Denver Buchanan

Amy Drum

PRESIDENT, RUTHERFORD

BARLEYS PIZZERIA &

BOARD

Taylor Hardin

TOWN OF RUTH

ARTS AND BEAUTIFICATION

COUNTY

TAPROOM

EXECUTIVE ASSISTANT

Doug Barrick

CHAMBER OF COMMERCE

Linette Gosnell

John McMahan

BARLEYS PIZZERIA &

PARKS & REC COMMITTEE

TAPROOM

MARKETING &

Karen Tegen

VILLAGE SCOOP

Michelle Banz CHIMNEY ROCK GEM MINE

Megan Medina

ASSET MANAGEMENT BOARD

Tom McKay

Bob Keith & Kevin Cooley MAYORS STAKEHOLDER GROUP

RUTHERFORDTON

STAFF

& PROJECT MANAGER

Scott Webber

Steve Garrison

Cindy Adair

Myra Cowan

Kayley Hargett

MANAGER, TOWN OF

COUNTY MANAGER

DIRECTOR, RUTHERFORD

MAIN STREET PROPERTY

Peter O’Leary

TOWN REVITALIZATION

OWNER

Jim Walters

Becca Segal

Brooke Sechriest

Ed Dittmer

CEO, RUTHERFORD

SPIN CITY’S CORNER CAFÉ

REGIONAL

John Roberts

WELCOME CENTER MANAGER

WELCOME CENTER HOST BOARD OF DIRECTORS

Willard Whitson CHAIRMAN

Amy Bridges

SPINDALE

Eddie Holland COUNTY COMMISSIONER

Mary Jaegar-Gale GENERAL MANAGER, CHIMNEY ROCK STATE PARK

Barbara Meliski

Walter Dalton

Diane Barrett

ISOTHERMAL COMMUNITY

Dave Long Lynn Brown Richard Lundy Ruthie Hanson RUTHERFORD BOUND TOURISM ADVISORY COUNCIL Richard Lundy TDA BOARD CHAIR

Willard Whitson TDA BOARD VICE CHAIR

Debbie Martin RC CHAMBER DIRECTOR

Kevin Cooley HNG CHAMBER DIRECTOR

Steve Garrison COUNTY MANAGER

Mike Hollifield TOWN OF BOSTIC

Peter O’ Leary MAYOR, TOWN OF CHIMNEY ROCK

ii

MANAGER, TOWN OF

RUTHERFORD COUNTY

Jessie Calloway

Charlie Ellis

COLLEGE

Chris Francis COUNTY SHERRIFF

Brent Washburn REAL ESTATE

Sid Maheshwar LODGING INDUSTRY LEADER

MEDINA’S RESTAURANT

Danny Searcy

TOWN OF RUTHERFORDTON

PLANNING DIRECTOR

TOWN STAFF

BOARD OF COMMISSIONERS

Doug Barrick

Bryan King

TOWN MANAGER

HEALTH SYSTEM

CHAIRMAN

Jessie Parris

Terry Hines

Michael Benfield

FINANCE OFFICER

RHI LEGACY

COMMISSIONER

Keith Ward

Stephanie Williams

Eddie Holland

PUBLIC WORKS DIRECTOR

RTR & ST.

COMMISSIONER

TOWN COUNCIL

Greg Lovelace

Jimmy Dancy

COMMISSIONER

MAYOR

TOWN STAFF

Alan Toney

Stan Clements

Scott Webber

Terry Cobb

TOWN MANAGER

COMMISSIONER

VILLAGE OF CHIMNEY ROCK

Christ Bare

TOWN STAFF

STAKEHOLDER COMMITTEE

Steve Duncan

Tommy Walker

FINANCE OFFICER

PARK & REC COMMISSION

Barbara Meliski

CHAIRMAN

VILLAGE STAFF

Scott Lawrence

Sarah Morse

COUNCIL MEMBERS

PARKS & REC COMMITTEE

RUTHERFORD YOUNG

Peter G. O’Leary

Tim Marsh

PROFESSIONALS

MAYOR

PASTOR, 1ST BAPTIST

April Sottile

John Slaughter

IPDC

MAYOR PRO TEM

NATIONAL PARK SERVICE

Sharon Decker

Don Cason

Robin Lattimore

TRYON EQUESTRIAN CENTER

COUNCILMAN

TOWN HISTORIAN

Andy Cobb

Bill Robson

Willard Whitson

FINANCIAL REPRESENTATIVE

COUNCILMAN

DIRECTOR, KID SENSES

Bruce Godzik

Eric Wells

EAST

Tom Helton COUNTY EDC

Keith Dye TRELLEBORG

Clint Calhoun TOURISM ASSET FOUNDATION

Scott Dadson

M O U N TA I N S TO M AI N STREETS

Henry Giles

TOWN OF SPINDALE

Cathy Swaffor FINANCE OFFICER

SPIN CITY’S CORNER CAFÉ

Bill Koonce SPINDALE DRUG

TOWN OF LAKE LURE STAFF

Shannon Baldwin INTERIM MANAGER

Dean Givens DIR. OF LAKE OPERATIONS

Clint Calhoun ENVIRONMENTAL MGMT.

TOWN COUNCIL

OFFICER

R. Mickey Bland

TOWN COUNCIL

MAYOR

Kevin Cooley

Tom Roberson

MAYOR

COMMISSIONER

John Moore

Robin Ensley

MAYOR PRO TEM

COMMISSIONER

Stephen M. Webber

James Hamilton

COMMISSIONER

COMMISSIONER

Bob Cameron

Glen Harmon

COMMISSIONER

COMMISSIONER

John Kilby

Nancy Walker

COMMISSIONER

COMMISSIONER

STEERING COMMITTEE

STEERING COMMITTEE

Chris Guffey

Nancy Walker

NCDOT

SPINDALE BOARD OF

Stephen Webber

Mark Helms Bill Ashman Linda Turner

TABLE OF CONTENTS

3 COUNTYWIDE CONNECTIONS TOURISM REGION

CHAPTER 1

BACKGROUND & PURPOSE

01

1 PROJECT BACKGROUND

04

2 PROJECT GOALS

05

3 PLANNING PROCESS

08

4 PLAN ORGANIZATION 10

GREENWAY TRAILS

170

PADDLE TRAILS

198

CHAPTER 4

IMPLEMENTATION 201 1 FOUR PILLARS OF FINANCIAL SUPPORT

CHAPTER 2

DISCOVERY, ANALYSIS, AND PLAN FRAMEWORK

204

2 GENERAL RECOMMENDATIONS AND IMPLEMENTATION MATRIX 207

13

1 PREVIOUS PLANS

16

2 ASSET INVENTORY

26

3 SURVEY RESULTS

65

APPENDIX

215

1 TOURISM MASTER PLAN STRATEGIC PLAN CHART

216

2 BROAD RIVER GREENWAY ANALYSIS 217

4 BRAND ANALYSIS & VISION FRAMEWORK 68

CHAPTER 3

RECOMMENDATIONS 1 MOUNTAIN TOURISM REGION CHIMNEY ROCK VILLAGE

72 78 80

LAKE LURE 98 CHIMNEY ROCK STATE PARK & SURROUNDING AREA 2 MAIN STREETS TOURISM REGION

116 120

RUTHERFORDTON MAIN STREET

124

SPINDALE MAIN STREET

134

FOREST CITY MAIN STREET

156

MAIN STREET GATEWAYS AND CONNECTORS

166

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N iii

LIST OF MAPS

LIST OF EXHIBITS

1

LOCAL FOOD, CRAFT BEVERAGE, AND FARMS . . . . . . . . . . . . . . 28

2

FESTIVALS & EVENTS. . . . . . . . . . . . . . . . . . . . . . . . . 33

3

HISTORICAL AND CULTURAL ASSETS. . . . . . . . . . . . . . . . . . 39

4

OUTDOOR RECREATION. . . . . . . . . . . . . . . . . . . . . . . . 45

5

PLAN FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . 69

6

PLAN FRAMEWORK . . . . . . . . . . . . . . . . . . . . . . . . . . 75

7

MOUNTAIN REGION TOURISM PLANNING DISTRICTS . . . . . . . . . . . 79

8

CHIMNEY ROCK VILLAGE TOURISM ENHANCEMENT AREAS . . . . . . . .

9

LAKE LURE TOURISM ENHANCEMENT AREAS . . . . . . . . . . . . . . 99

81

10 RIVER PARK TO TOWN CENTER AND MORSE PARK CONNECTOR . . . . . . 103 11 SUMMITS TRAIL MASTER PLAN . . . . . . . . . . . . . . . . . . . . . 117 12 CHIMNEY ROCK STATE PARK MASTER PLAN. . . . . . . . . . . . . . . 119 13 MAIN STREET REGION TOURISM PLANNING DISTRICTS. . . . . . . . . . 121 14 RUTHERFORDTON MAIN STREET TOURISM DISTRICT. . . . . . . . . . . 125 15 CLEGHORN CREEK STUDY AREA . . . . . . . . . . . . . . . . . . . . 126 16 KIWANIS PARK SITE ANALYSIS. . . . . . . . . . . . . . . . . . . . . 131 17 TOWN OF SPINDALE TOURISM PLANNING DISTRICT. . . . . . . . . . .

135

18 COUNTYWIDE CONNECTIONS. . . . . . . . . . . . . . . . . . . . . 169 19 SOUTHERN BROAD RIVER GREENWAY PLANNING SECTION . . . . . . . . 185 20 HOLLANDS CREEK AND CATHEY’S CREEK GREENWAY PLANNING SECTIONS.191 21 SECOND BROAD: CLIFFSIDE TO CATHEY’S CREEK. . . . . . . . . . . .

iv

M O U N TA I N S TO M AI N STREETS

195

1

PLANNING PROCESS TIMELINE . . . . . . . . . . . . . . . . . 09

2

FLORENCE MILL PARK . . . . . . . . . . . . . . . . . . . . . 23

3

LAKE LURE . . . . . . . . . . . . . . . . . . . . . . . . . . 47

4

CHIMNEY ROCK STATE PARK. . . . . . . . . . . . . . . . . . 48

5

THERMAL BELT RAIL TRAIL: THE MAIN STREET GAME CHANGER . . 51

6

LAKE LURE FLOWERING BRIDGE. . . . . . . . . . . . . . . . 52

7

TRYON INTERNATIONAL EQUESTRIAN CENTER . . . . . . . . . . 57

8

TAC SURVEY CONCLUSIONS. . . . . . . . . . . . . . . . . . 67

9

CURRENT BRAND POSITION . . . . . . . . . . . . . . . . . . 68

10 CHIMNEY ROCK MIDBLOCK CROSSING . . . . . . . . . . . . . 84 11 SIDEWALK EXPANSION. . . . . . . . . . . . . . . . . . . . 87 12 CHIMNEY ROCK VILLAGE STREETSCAPE MASTER PLAN. . . . . . 88 13 STREETSCAPE PLAN IMPLEMENTATION PRIORITIES . . . . . . . . 90 14 MOVEMENT OF THE PEOPLE . . . . . . . . . . . . . . . . . . 91 15 THE GATHERING PLACE CONNECTOR . . . . . . . . . . . . . . 93 16 UP BY THE RIVER ON THE RIVERSIDE DECK. . . . . . . . . . . 95 17 RIVERSIDE DECK . . . . . . . . . . . . . . . . . . . . . . . 97 18 MORSE PARK MASTER PLAN . . . . . . . . . . . . . . . . .

105

19 LAKE WALK CROSS SECTIONS. . . . . . . . . . . . . . . . . 106 20 LAKE LURE MARINA AND VISITORS CENTER . . . . . . . . . . . 107 21 LAKE LURE MARINA SITE PLAN . . . . . . . . . . . . . . . .

108

LIST OF EXHIBITS (CONTINUED)

22 INTRODUCING THE LAKE WALK . . . . . . . . . . . . . . . . 109

43 EAST MAIN STREET AND POWELL STREET VIEW 2 . . . . . . . . 160

23 LAKE LURE TOWN CENTER. . . . . . . . . . . . . . . . . . . 112

44 EAST MAIN STREET AND NORTH BROADWAY . . . . . . . . . . 161

24 LAKESIDE MARKET . . . . . . . . . . . . . . . . . . . . . . 113

45 CHERRY MOUNTAIN STREET AND BLANTON ALLEY . . . . . . .

25 POOL CREEK PARK IMPROVEMENTS . . . . . . . . . . . . . . 115

46 MARTIN AND BLANTON ALLEYS. . . . . . . . . . . . . . . . 164

26 VIA FERRATA TRAIL . . . . . . . . . . . . . . . . . . . . . . 119

47 MILL STREET AND HARMON STREET ROUNDABOUT . . . . . . . 165

27 CLEGHORN CREEK, TOMS STREET, AND COURT STREET . . . . .

127

48 QUALITY CONNECTIONS . . . . . . . . . . . . . . . . . . .

28 COURT STREET REIMAGINED . . . . . . . . . . . . . . . . .

128

49 GOOGLE EARTH GREENWAY TRAILS ANALYSIS. . . . . . . . . . 171

29 COURT STREET CONNECTOR . . . . . . . . . . . . . . . . .

129

50 SAMPLE RAIL TRAIL ENHANCEMENT PROJECT. . . . . . . . . . 175

163

167

30 A NEW VISION FOR KIWANIS PARK. . . . . . . . . . . . . . . 132

51 RAIL TRAIL CHARACTER MAKERS. . . . . . . . . . . . . . .

177

31 PARK FACILITIES AND PRECEDENTS. . . . . . . . . . . . . .

133

52 MOUNTAINS TO MAIN STREETS REPORT . . . . . . . . . . . .

179

32 SPINDALE BRAND . . . . . . . . . . . . . . . . . . . . . .

138

53 RIVER ROAD CROSSING. . . . . . . . . . . . . . . . . . . . 181

33 WEST SPINDALE STREETSCAPE MASTER PLAN . . . . . . . . .

142

54 TWO FOR ONE @ GREYS ROAD . . . . . . . . . . . . . . . .

183

34 SOMETHING NEW IS ON TAP IN SPINDALE . . . . . . . . . . . . 145

55 PURPLE MARTIN GREENWAY. . . . . . . . . . . . . . . . . . 187

35 THE LIVELY CORNER OF OAK AND MAIN. . . . . . . . . . . .

56 SOUTH OAK STREET ROAD DIET . . . . . . . . . . . . . . . . 189

147

36 STREETS WITH A PURPOSE . . . . . . . . . . . . . . . . . . 148

57 THE BOSTIC SPUR. . . . . . . . . . . . . . . . . . . . . .

37 WEST SPINDALE CROSS SECTION. . . . . . . . . . . . . . .

149

58 “KEEP THE STORY ALIVE”. . . . . . . . . . . . . . . . . . . 196

38 EAST SPINDALE STREETSCAPE MASTER PLAN. . . . . . . . . . 152

59 VISION OF SUCCESS. . . . . . . . . . . . . . . . . . . . . 203

39 PARALLEL FOR THE PEDESTRIAN . . . . . . . . . . . . . . .

60 POTENTIAL FUNDING PARTNERS . . . . . . . . . . . . . . .

154

193

206

40 EAST SPINDALE CROSS SECTION . . . . . . . . . . . . . . . . 155

61 MOUNTAIN IMPLEMENTATION MATRIX . . . . . . . . . . . . . 208

41 FOREST CITY STREETSCAPE MASTER PLAN. . . . . . . . . . . 157

62 MAIN STREET IMPLEMENTATION MATRIX. . . . . . . . . . . .

42 EAST MAIN STREET AND PARK SQUARE PLAZA . . . . . . . . . 159

63 COUNTYWIDE IMPLEMENTATION MATRIX. . . . . . . . . . . . 212

210

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

v

CHAPTER

1

BACKGROUND AND P URPOSE

C HA P T E R 1 // B AC KGRO UND AND P URP OS E

1

BACKGROUND AND PURPOSE

R

utherford Bound serves as the chief planning document for the Rutherford County Tourism Development Authority (RCTDA) and its partners pertaining to tourism-related capital infrastructure development. This chapter summarizes the foundation and intent for this important work, providing insight on the plan purpose, goals, process, and overall organization.

“ The option of doing nothing is not an option.

We are going to DO something.”

DON CASON, EXECUTIVE DIRECTOR, RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY

02 M O U N TA I N S TO M AI N STREETS

IN THIS CHAPTER 1 PROJECT BACKGROUND 2 PROJECT GOALS 3 PLANNING PROCESS 4 PLAN ORGANIZATION

“Teamwork is the ability to work together toward a common vision. It is the fuel that allows common people to attain uncommon results.”

– Andrew Carnegie

C HA P T E R 1 // B AC KGRO UND AND P URP OS E

SEC T ION 1

Project Background B OU ND T O G E T H E R AS A C O M M U NIT Y & PEOPLE

The

Rutherford

Bound

one-third of revenues can be used to enhance the built

Tourism Master Plan is the

environment and the many Rutherford County assets

result of nearly two years

that help draw visitors to the region. While this plan

of intensive planning led by the Rutherford County TDA

generally explores Rutherford County events, programs,

(RCTDA) and its 30-member Tourism Advisory Council

and branding strategies, the primary goal of this plan is to

(TAC). The TAC was formed by the RCTDA to establish

cast a clear vision for enhancing and developing tourism

a coalition of community and local government leaders

infrastructure projects throughout the county.

from across the whole of Rutherford County for the purpose of developing a cooperative vision. As expressed by civic leaders throughout the planning process, it is now time to expire any past internal division and competition in Rutherford County and instead unite under a single banner to realize a bold vision. Indeed, this plan is an expression of Rutherford Bound together as a community and people.

F OR E V E R RU TH E RF O R D B OU ND

Citizens in Rutherford County benefit greatly from the RCTDA infrastructure program since the many assets that attract visitors, such as public lands, outdoor recreation amenities, and vibrant downtowns, contribute significantly to quality of life in the county and are enjoyed by local citizens.

This cooperative planning effort ensures the stewardship of the RCTDA’s capital infrastructure budget. This road

The RCTDA staff and Board of Directors have a major responsibility:

effectively

steward occupancy tax revenues by 1) successfully marketing the county and 2) improving its “tourismrelated capital infrastructure.” As afforded by state law, the Rutherford County Board of Commissioners, along with many other counties throughout North Carolina, impose a six percent occupancy or “bed tax” on any short-term lodging such as hotels, B&Bs, and vacation home rentals.

The Commissioner-appointed RCTDA Board of Directors then manages a minimum of two-thirds of revenues for program administration and marketing, while up to

0 4 M O U N TA I N S TO M AI N STREETS

map for strategic capital investment situates the RCTDA and its partners in a superior position to leverage local funding to win federal, state, and private grant dollars. With effective leadership and an unwavering execution of this plan’s initiatives, it is certain that visitors from throughout the region, state, and country will be Rutherford Bound for many years into the future.

The primary goal of this plan is to cast a clear vision for enhancing and developing tourism infrastructure projects throughout the county.

SEC T ION 2

Project Goals This plan and its goals stem from RCTDA leadership; the RCTDA staff and Board of Directors understand the value of strategic planning and unified vision. Each year the RCTDA releases its limited capital funding into the community, every dollar and project must contribute to a larger vision. The RCTDA and its partners recognize that many of its tourism assets must be enhanced, altered, or fully re-imagined in an effort to sustain and grow the tourism industry in Rutherford County. From the onset, the RCTDA and TAC established five (5) primary plan goals: 1 Establish a united vision 1.

2 Evaluate existing tourism 2.

3 Position the RCTDA to 3.

4 A supporting cast of benefits.

4.

5 Make it Visual. The RCTDA 5.

among all Rutherford County

assets and the RCTDA’s current

leverage its dollars. With a

Tourism development is

required that the consultant

jurisdictions. Rutherford

brand position and explore

plan now in place, the RCTDA

certainly at the heart of this

team not merely outline

Bound is anchored by a spirit

new opportunities for asset

has a new mantra: Don’t spend

plan, but the projects identified

plan recommendations and

of cooperation among leaders,

development and branding

TDA funding, leverage it! With

herein offer a broader benefit

strategies, but also illustrate

business owners, and citizens

strategies. This goal serves as

a clear vision in hand, the

to the people of Rutherford

these recommendation

from jurisdictions throughout

the heart of the Rutherford

RCTDA has now positioned

County. The RCTDA places

through compelling graphics.

the county. The value of this

Bound Master Plan. The

itself and its partners to secure

value on projects that also

The drawings, renderings, and

plan is measured by the

consultant team was tasked

federal, state, and private

contribute to improving the

schematics found throughout

unity and buy-in from the

with identifying priorities for

grant dollars. Rutherford

quality of life of local residents,

the document visually

Mountains to the Main Streets

enhancing and developing new

County communities can

recreation, human health,

demonstrate how the built

of Rutherford County. For this

tourism assets, but also with

clearly communicate how any

water quality, fish and wildlife

environment can be changed to

reason, public engagement

connecting this development

size project will fit into the

habitat, increased opportunities

enhance the visitor experience.

was a critical component in

with current and future

larger vision for tourism and

for small business growth and

This goal provides for superior

developing the Rutherford

messaging approaches. The

economic development. This

entrepreneurship, and helping

communication to local leaders

Bound Tourism Master Plan.

plan identifies a clear direction

is the formula for effectively

retain and recruit industry

and decision makers, citizens,

for asset development that,

competing for and winning

and workers to Rutherford

and grant making institutions.

when fully realized, will give

grant dollars.

County. This goal aligns with

Note there are dozens of

way to a new RCTDA brand

a foundational belief of the

visuals that were developed

strategy and position.

RCTDA: what’s good for the

throughout the planning

visitor is good for the local

process that were modified

citizen.

or rejected by the community and are not represented in the document. The master plan only includes illustrations that were ultimately supported by the RCTDA, TAC, elected officials, steering committees, and stakeholder groups.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 05

C HA P T E R 1 // B AC KGRO UND AND P URP OS E

0 6 M O U N TA I N S TO M AI N STREETS

“ P ublic engagement was a critical component in developing the Rutherford Bound Tourism Master Plan.”

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 07

C HA P T E R 1 // B AC KGRO UND AND P URP OS E

SEC T ION 3

Planning Process The Rutherford Bound Master Plan represents the culmination of 18 months of analysis, planning, graphic development, and dozens of meetings and site visits.

The planning process involved five (5) major phases.

PHASE 1

PHASE 2

PHASE 3

/// NOV E M B E R 201 6 – JANUARY 2 017

/// JANUA RY 2017 – A PR I L 2017

/// A PR I L 2017 – N OVEMB ER 2 01 7

Direction Setting and Project Launch

Research and Analysis

Plan Promotion, Public Engagement, and Visioning

“Deep Dive” Planning

After

thorough

of

The consultant team produced a custom

RCTDA and its partners further engaged

consultants Destination by Design (DbD)

Rutherford County including its public

video that included dramatic footage

the consultant team to develop “deep dive”

were selected by the Tourism Advisory

parks, recreation assets, and Main Streets.

from across the county complimented

plans to support the Rutherford Bound

Council to develop the RCTDA tourism

A complete inventory of all tourism

with interviews of local leaders. This

plan framework. This phase included an

master plan. DbD hosted a direction-

assets was developed, including local

video

intensive citizen-led planning effort that

setting meeting with the RCTDA Board of

food and craft drink establishments,

workshops

to

encompassed countywide greenway trail

Directors along with the county manager

outdoor recreation assets, historical and

highlight the importance of the plan

planning, two streetscape master plans,

and managers and mayors of each local

cultural assets, and events and programs.

effort. The consultant group conducted

a town center plan, a park master plan,

municipality.

All assets were mapped and compiled as

extensive focus group meetings among

and place branding. Approximately 20

part of a database. The RCTDA’s existing

key stakeholders throughout the county,

additional illustrations and schematics were

brand strategy was evaluated.

developed

developed to communicate the proposed

a

competitive

bid

process,

The

consultant site

team visit

conducted

and

analysis

a

custom

was

PHASE 4

shared and

at

council

various

and

Upon completion of the plan framework, the

plan

meetings

approximately

renderings

/// N OV EMB ER 2 01 7 – MAY 2 01 8

ten drawings

(10) to

tourism

infrastructure

improvements.

support community ideas, and concluded

These efforts were supported by dozens

this phase with a community-based plan

of meetings that included town-appointed

framework and vision.

steering committees, stakeholder groups, citizen forums, and formal public hearings.

Plan consensus was achieved in May 2018.

0 8 M O U N TA I N S TO M AI N STREETS

EXHIBIT 1

PLANNING PROCESS TIMELINE PHASE 1

/// NOV E MB E R 2 01 6 – JANUARY 2 01 7

Direction Setting and Project Launch

PHASE 5 /// M AY 201 7 – AU GUST 2 018

The consultant team compiled the final plan during the summer of 2018 and published a draft for public review in

2011

Chim n e y Rock S tate Par k M a st er Pl an

DRaft PaRk MaSteR Pl an

FIGURE 10.1 Chimney Rock State Park Master Plan

WEED PATCH MOUNTAIN

WORK WITH TOWN AND OTHER PARTNERS TO PLAN MOUNTAIN BIKE TRAILS AT WEED PATCH MOUNTAIN

TENT CAMPING AREA

MB

PHASE 2

EAGLE ROCK

/// JANUARY 2 01 7 – AP RIL 2 01 7

LOCATION OF PROPOSED TOWN PARK AND PUBLIC ACCESS AT WEED PATCH MOUNTAIN

MB SHUMONT MOUNTAIN

P3

CEDAR KNOB

RUMBLING BALD MOUNTAIN

P3

Research and Analysis

TENT CAMPING AREA

P3

P3

EXISTING CORRIDOR TO BE CLOSED AND REROUTED

EXISTING RUMBLING BALD CLIMBING DAY USE AREA PROPOSED RUMBLING BALD DAY USE AREA

ROUND TOP MOUNTAIN

EX

» Tourism Asset Site Visits » Inventory of Tourism Assets » Brand Strategy Evaluation PHASE 3

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C K Y B RO

AD

RIV ER

Final Plan Preparation

C h i m n e y R o c k S tat e Pa r k M a s t e r P l a n | De c e m be r 2 0 1 0

» Stakeholder Kick-off Meeting » Project Branding » Promotional Video Interviews

PICNIC AREA (TYP.)

CHIMNEY ROCK EXCLAMATION POINT

P1

EXISTING ENTRANCE ROAD TO BE USED AS ONE-WAY EGRESS ROAD

PICNIC AREA (TYP.)

EX

PROPOSED CHIMNEY ROCK STATE PARK VISITOR CENTER AT THE MEADOWS

P2

PROPOSED PARK ENTRY ROAD BOTTOMLESS POOLS DAY USE AREA THE ORCHARDS BOTTOMLESS POOLS TENT CAMPING AREA

P1 P2 STONY MOUNTAIN TENT CAMPING AREA SUGARLOAF MOUNTAIN

CANE CREEK MOUNTAIN

P1

P1

/// AP RIL 2 01 7 – NOV E MB E R 2 01 7

leGenD C h imn e y Ro c k St ate Par k Co n s e r vati o n Z o n e s Stu dy Are a Co u n t y B o u n d ary Wate r

TENT CAMPING AREA

Pl an n e d Re g i o n al Trails Fe atu re s/ d e s tin ati o n s

WORLD’S EDGE

O ve r l o o k s C am p ing

PRIVATE ROAD FOR RESIDENT AND STATE PARK ACCESS ONLY

adopted the plan in August 2018.

Plan Promotion, Public Engagement, and Visioning

» Finalize Promotional Video » Conduct Extension Stakeholder Meetings » Develop Series of Custom Illustrations to Cast Vision » Present Plan Framework to the Tourism Advisory Council PHASE 4

Since public engagement and citizen collaboration was essential and extensive throughout the planning process, this element is celebrated and highlighted throughout all plan chapters.

PROPOSED WORLD’S EDGE DAY USE AREA

E xis ting H ik ing Trails P h a s e 1 H ik ing Trails

P2

1 0 -2

P h a s e 2 H ik ing Trails

P3

P h a s e 3 H ik ing Trails P h a s e 1 M o u n t ain B ike Trails

SC ALE : 1 ” = ½ M I LE 0

½

1

miles

Chapter 10: Par k De velopm en t P l an

/// NOV E MB E R 2 01 7 – MAY 2 01 8 APPROXIMATELY 90 BOAT SLIPS ADDED TO EXISTING MARINA WITH NEW LAYOUT

Lake Lure

“Deep Dive” Planning

» Intensive Tourism Infrastructure Planning » Extensive Public Engagement and Detailed Visioning » Create more than 20 Additional Illustrations and Schematics PHASE 5

EX P1

MB

N

PEDESTRIAN PLAZA AND SEA WALL DAY BOAT SLIPS

NEW GAS PUMP AND BOAT RAMP

H

July 2018. The RCTDA and the TAC then

E xis ting Pave d Ro adways E xis ting U n p ave d Ro adways T RAI L S LEGE N D:

Y W

64

/ 74

ONE-WAY ANGLED PARKING AREA (24 SPACES) EXISTING BOARDWALK EDGE

DAY BOAT SLIPS

BICYCLE PARKING

To To wn TWO-WAY of BICYCLE PATH 10’ La

ke

NEW MARINA TWO STORY +/- 5000 SF

Lu

re

EXISTING PAVEMENT EDGE AND DRIVEWAYS TO REMAIN MARINA PLAZA

/// MAY 2 01 7 – AU GU ST 2 01 8

Final Plan Preparation

» Final Plan Compilation » Implementation Strategy Development » Plan Adoption

RUTHERFORD BOUND MOUNTAINS TO MAIN STREETS

A TOURISM INFRASTRUCTURE MASTER PLAN FOR RUTHERFORD COUNTY, NC

»

FALL 2018

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 09

C HA P T E R 1 // B AC KGRO UND AND P URP OS E

S ECTIO N 4

Plan Organization The Rutherford Bound Master Plan is organized into four (4) major chapters as outlined below. Since public engagement and citizen collaboration was essential and extensive throughout the planning process, this element is celebrated and highlighted throughout all plan chapters.

CH APTER 1

CH AP T E R 2

C HA P T E R 3

CH APT ER 4

Background and Purpose

Recommendations

Implementation

This chapter outlines the plan’s

Discovery, Analysis, and Plan Framework

This chapter is organized according

This chapter provides a comprehensive

purpose, goals, process, and

This chapter outlines a comprehensive

to the three (3) Tourism Regions as

matrix of all infrastructure

organization.

inventory and analysis of tourism

identified through the plan process:

recommendations, an estimate of

assets found throughout the county.

1) Mountain Region; 2) Main Streets

probable cost for key projects, and

The RCTDA’s current brand position

Region; and 3) Countywide Region.

implementation strategies.

is assessed in relation to future

Each Tourism Region is comprised of

tourism infrastructure opportunities.

Tourism Districts, which are comprised

This chapter culminates with a plan

of Tourism Enhancement Areas, the

framework that “sets the stage”

smallest geographic areas in which

for subsequent infrastructure

the plan provides for infrastructure

recommendations.

recommendations. This chapter is supported by extensive custom illustrations and design schematics.

10

M O U N TA I N S TO M AI N STREETS

“ R utherford County has great downtowns and the great outdoors. If we can connect our Main Streets to our world class outdoor recreational assets our future will look very bright.”

CHAPTER

2

DISCOVERY AND VISION FRAMEWORK

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

2

Discovery and Vision Framework

T

his chapter serves as the foundation for the Rutherford Bound Tourism Master Plan and begins with an objective examination of the County’s existing plans and assets. After all, due to limited RCTDA resources, any effective tourism development strategy must align with the strategic efforts and investments of the RCTDA’s many partners. Subsequently, this chapter highlights the results of the tourism infrastructure survey taken by the 30-member Tourism Advisory Committee; this survey presents a clear direction for future tourism infrastructure development. The chapter concludes with an analysis of the RCTDA’s current brand position and highlights opportunities for future branding. The chapter culminates with a “vision framework” that provides a mechanism for outlining extensive infrastructure recommendations found in Chapter 3.

14

M O U N TA I N S TO M AI N STREETS

IN THIS C HAPTE R 1

PREVIOUS PLANS

2

ASSET INVENTORY

3

SURVEY RESULTS

4

BRAND ANALYSIS & VISION FRAMEWORK

“ O nce visitors are out biking, hiking, paddling, exploring new areas, and moving back-and-forth between our towns, they will also increase their length of stay.�

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

SEC TION 1

Previous Plans In order to aggressively advance tourism development in Rutherford County, the RCTDA must work in tandem with the planned initiatives of its partners from throughout the County. The RCTDA must not work in isolation, but rather serve as a partner to advance existing projects and plans that align with its mission to expand tourism infrastructure.

This section provides a brief overview of key existing plans from throughout the County, which relate to transportation, recreation, land-use, economic development, or preservation.

An overview is provided for 28 plans from throughout the County and is organized according to three major geographic areas. The Mountain Region includes plans from Lake Lure and Chimney Rock Village. The Main Street Region includes plans from Rutherfordton, Spindale, Forest City and surrounding municipal areas. Finally, the Countywide Region explores existing plans for rural areas of the County.

All plans are organized in descending order according to plan production date.

16

M O U N TA I N S TO M AI N STREETS

The RCTDA must not work in isolation, but rather serve as a partner to advance existing projects and plans, when possible, that align with its mission to expand tourism infrastructure.

DRAFT FOR REVIEW Date

TOUR IS M REGION

Revisions

MOUNTAIN REGION This section highlights plans associated with recreation,

Date: x/x/2015

transportation, land use, and branding.

Checked By:

Designed By:

6 L3

Drawn By:

Issue Date:

XX

The Mountain Region encompasses Lake Lure, Chimney Rock State Park, and Chimney Rock Village.

4 L3

7 L3

Equinox

EXISTING PIPED WATER REVERTED 1 L3

2 L1

7 L3

3 L3

Town of Lake Lure

6 L3

Expanded Parking (+/- 30 Stalls) Existing Picnic Shelters Relocated Adjacent to Playgrounds/Creekbed Parking Multi-Use Pavilion/Band Shell Stage EquipmentAccess

Re-route Service Access Road Event Lawn

R BROAD RIVE

Enhanced Banks (Naturalized Wildflowers) Vending Plaza Proposed Multi-Use Asphalt Trail Wetland Interpretive Boardwalk With Wildlife Viewing Blinds

Playgrounds (Age Groups Separated by Dry Creek Bed )

Paved Walk Additions

Possible Future Connection Expanded Council Chamber For Event

NC 9 Corridor Small Area Plan

1 L1

Non-Motorized River Access

TOWN HALL

Walled Garden/ Event Space With Plantings And Seating

Amphitheater Event / Open Use Lawn (1.5 Ac.)

Views

Charging Station Dry Creek Bed/ Stormwater Enhancement Market Shelters

2 3

Formalize Marina Access (Major Elements On-Axis) Accommodate Multi-Use Circulation From Sea Wall and Marina Projects Into (And Through) Morse Park

Viewing Tower Existing Asphalt Paths

Reduce Existing Lagoon.

Enhance Perimeter Plantings

Bridge Vertical Scale: N/A

Horizontal Scale: 100'

“Sea Wall” (By Others)

LAKE LURE

Sheet No.: 75’

150’

Scale

M O R S E PA R K S I T E P L A N

4

5

Event / Open Use Lawn Marina “

1

Church

Wetland Cell 3

Wetland Cell 1

Renovated Welcome Center (Restrooms) Plaza

9

Wetland Cell 2

L1

2 0 17

The Morse Park Site Plan was developed in 2017.

The plan outlines park development including multi-use pavilion, open space, amphitheater, play areas, and natural bank improvements.

Proposed Restaurant

2

Promenade Park

3

Short-term Public Boat Docks

4

Landscaped Parking Area

5

Seawall & Paver Greenway

6

Seating Area with Pergola (250 sf)

7

Greenway with 6’ Landscaped Median

8

Large Overlook Terrace (1000 sf)

9

Existing Boat Ramp

2015 Brand Perception & Market Study Research

7

8 7

6

Prepared by Scale: 1”=60’-0”

LAKE LURE SEAWALL & CONCOURSE PROJECT

TOWN OF L AKE LURE November 02, 2017

MORSE PARK SITE PLAN

1

Schematic Site Plan

“This concept plan will be used for evaluating real property, public infrastructure, land use regulations and rights of way relative to development possibilities discussed by the stakeholder steering committee. When completed and adopted by the Lake Lure Town Council, this plan will be used as guidance in facilitating outcomes expressed hereon.”

Lake Lure Town Center, North Carolina

February 10, 2015

Master Plan

June 21, 2015

LAKE LURE NC 9 SMALL AREA PLAN

LAKE LURE MARINA CONCOURSE CONCEPT PLAN

20 1 5

2015

The Lake Lure NC 9 Small Area Plan outlines streetscape design and land-use designations for the NC 9 corridor in Lake Lure. Developed in 2015, the plan outlines a number of pedestrian enhancements as well as streetscape redesign along NC 9.

The Lake Lure Marina Concourse Concept Plan is a schematic site plan developed in 2015. The plan outlines a concept for a proposed concourse with sea-wall near the Washburn Marina.

LAKE LURE & BLUE RIDGE FOOTHILLS BRAND PERCEPTION & MARKET STUDY 2 01 5

The Lake Lure & Blue Ridge Foothills Brand Perception & Market Study research report was developed in 2015.

The report addresses the competitive landscape, brand perception, visitor preferences, and barriers to visitation. The report recommends that the area align one single brand identity and message as well as an invest in cohesive tourism asset promotion.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 7

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

LAKE LURE COMPREHENSIVE PLAN

MORSE PARK PEDESTRIAN BRIDGE CONCEPT PLAN

LAKE LURE TOWN CENTER MASTER PLAN

2 0 1 5 U P DAT E , 2 00 7

20 14

2014

The Lake Lure 2007-2027 Comprehensive Plan, updated in 2015, acts as a policy guide for future decision makers. The 2015 plan update, which included a community survey and public meeting, resulted in a shift in focus toward several major projects:

LAKE LURE & CHIMNEY ROCK VILLAGE COMMUNITY IMAGE STYLE GUIDE 2 01 3

Pedestrian Bridge at Morse Park, Lake Lure Town Center

MORSE PARK

4

Waters of Lake Lure

1

Pavilion

2

CONCEPT HIGHLIGHTS: • Stylized elevation to mimic Lake Lure Historic NCDOT Bridges.

• Creates 24’-3” wide 12’ high clearance for Fire Boat.

• Requires (2) piers to be constructed in water.

• Provides Restroom and Changing Room Facilities.

• Creates Stage / Overlook Terrace at main entry.

• Most Bridge Features will be cast-in-place concrete.

1

Town Center Master Plan

Bridge Entry - Stairway with Restrooms & Changing Room underneath

2

Bridge Decking - 8’ clear width

3

Hiking Trail with step access to bridge

4

Stone Terrace Overlook

2014

3

» » Completion of town-wide parks, recreation, trails, and open

Concept ual Plan

March 21, 2014

space plan

» » Development of design guidelines which supplement zoning regulations and convey the community’s expectations

» » Creation of small area plans to guide development

» » Study of an economic development strategy based on recreation and natural resources

» » Development of a town-wide bikeway and pedestrian master plan and resulting facilities

18

M O U N TA I N S TO M AI N STREETS

The Morse Park Pedestrian Bridge Concept Plan was developed in 2014.

The plan outlines a pedestrian bridge connecting Morse Park to Point of Rocks over the waters of Lake Lure.

The Lake Lure Town Center Master Plan was produced in 2014, in alignment with Lake Lure 2007-2027 Comprehensive Plan recommendations. The plan acts as a blueprint for several town center projects including the Morse Park Bridge, Main Street Plan, HWY 64/74A relocation, and the Rocky Broad Gateway Plan.

The Lake Lure & Chimney Rock Village Community Image Style Guide was developed in 2013, following recommendations of the Lake Lure & Chimney Rock Village Market Study. The style guide worked to connect the Lake Lure and Chimney Rock Village communities through a unified branding message and style, allowing their tourism marketing efforts to complement each other.

LAKE LURE & CHIMNEY ROCK COMPREHENSIVE TRANSPORTATION PLAN

LAKE LURE & CHIMNEY ROCK VILLAGE MARKET STUDY

CHIMNEY ROCK STATE PARK MASTER PLAN

CHIMNEY ROCK VILLAGE COMPREHENSIVE PLAN

20 1 2

2011

1 9 9 9 , 2 006, 2 01 1

2013 Chimne y Rock State Park M a ste r Pl an

2013 Lake Lure & Chimney Rock Village Comprehensive Transportation Plan

MASTER PLAN May 2011

2011

Chimney Rock State Park

Lake Lure and Chimney Rock Village MARKET STUDY FINDINGS AND RECOMMENDATIONS REPORT

N.C. Department of Environment and Natural Resources Division of Parks and Recreation

The Lake Lure & Chimney Rock Comprehensive Transportation Plan was developed in 2013 by the NCDOT Transportation Planning Branch. The plan analyzed present transportation conditions and operates as a guide for transportation development within the Lake Lure & Chimney Rock area.

The Lake Lure & Chimney Rock Village Market Study was developed in 2012.

The study included a retail market analysis as well as implementation and action strategy for the two towns. The market study laid out several recommendations which resulted in the current Lake Lure and Chimney Rock Village brand messaging.

The Chimney Rock Village Comprehensive Plan was developed in 1999, with the most recent amendments occurring in 2011.

This plan provides guidance for the Village’s operation, growth, and development.

Addendum to the 2016 plan included a Comprehensive Pedestrian Thoroughfare Plan and a Capital Improvement Plan.

The Chimney Rock State Park Master Plan was produced in May 2011. The master plan has served as a guide for facility development and protection of natural resources.

Among other improvements, the plan recommends significant alterations to traffic circulation, development of a visitor’s center, and realignment of trails to better suit environmental conservation efforts.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 9

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

TOU RIS M REGION

MAIN STREETS REGION The Main Streets Region encompasses the Trail Towns of Rutherfordton, Spindale, and Forest City. The plans included in this section represent a variety of recreation, streetscape, pedestrian, and comprehensive plans.

THERMAL BELT RAIL TRAIL PLANNING

FOREST CITY FLORENCE MILL PARK PLAN

KIDSENSES CAMPAIGN FOR THE FUTURE

FOREST CITY HEART AND SOLE PEDESTRIAN PLAN

2 0 17

20 17

2016

2 01 5

Forest City: Heart & Sole

A plan for people who walk in Forest City

December 2015 A Comprehensive Pedestrian Plan for the Town of Forest City & NC Department of Transportation

The Thermal Belt Rail Trail (TBRT) planning includes maps and section plans which outline the trail’s route and construction cost estimates. The plans outline the 13.36-mile greenway trail that connects Gilkey, Ruth, Rutherfordton, Spindale, and Forest City. The trail plans helped secure grant funding from RHI Legacy for the project.

20 M O U N TA I N S TO M AI N STREETS

The Forest City Florence Mill Park Plan is a conceptual master plan, which will guide the development of Florence Mill Park.

The park plan recommends development of an amphitheater, open space, and plaza with restroom and concession facilities.

The KidSenses Campaign for the Future outlines the future expansion of the KidSenses Museum in downtown Rutherfordton.

The expansion is centered on the development of a new facility called “The Factory” which engages children ages 11-14. The planned facility would expand KidSenses’ market reach and prepare children in STEM subjects. The new expansion is located on Toms Street and near the Purple Martin Greenway.

The Forest City Heart and Sole plan is a pedestrian plan, developed in 2015 and funded by the Town of Forest City and NCDOT. The plan assesses current conditions and opportunities for pedestrian infrastructure development to improve walkability and community health. The plan stems from the Town’s 2012 Comprehensive Land Use Plan.

FOREST CITY STREETSCAPE PLAN

FOREST CITY COMPREHENSIVE LAND USE PLAN

FLORENCE MILL REDEVELOPMENT PLAN

SPINDALE LAND USE STUDY

2 0 15

20 1 2

2011

2 01 0

The Forest City Streetscape Plan, developed in 2015, serves as a guide for streetscape enhancements in the downtown area. The plan breaks downtown Forest City into five planning sections and outlines pedestrian mobility and infrastructure improvements to create a more walkable downtown.

The Forest City Comprehensive Land Use Plan was developed in 2012. The plan serves as a guide for future land use policies. The plan outlines sustainable growth, which complements the Town’s character; establishment of an efficient multimodal transportation network; and park facility connectivity.

The Florence Mill Redevelopment Plan outlines recommendations for the redevelopment of the mill site, located in Forest City, featuring a stacked restaurant design. The plan focuses on tax credit status and grant opportunities to fund the project

The Spindale Land Use Study, produced in 2010, outlines a parcel specific future land use map and strategies to prepare for future development. The Land Use Study was produced to better prepare the Town for review of zoning and rezoning cases while also assessing zoning changes in accordance with future development plans.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 21

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

TOWN OF RUTHERFORDTON MASTER PLAN 2006

TOWN OF FOREST CITY COMPREHENSIVE PARKS AND RECREATION PLAN 20 0 5 Town of Forest City Comprehensive Parks and Recreation Plan

M ASTER P LAN T OWN OF R UTHERFORDTON N ORTH C AROLINA

2005 Updated 2015

S EPTEMBER 2006

LandDesign • Warren & Associates

The Town of Rutherford Master Plan was developed in 2006 as a guide for future downtown development in Rutherfordton. The plan outlines strategies to maintain and reinforce its identity as the Town’s population continues to grow.

22

M O U N TA I N S TO M AI N STREETS

The Forest City Comprehensive Parks and Recreation Plan, originally written in 2005 and updated in 2015, serves as a guide for park and recreation decision makers in Forest City. The plan outlines an inventory of current park facilities while recommending facility improvements, connectivity, and funding sources.

E X H I BIT 2

FLORENCE MILL PARK

Florence Mill Park in Forest City is under construction and is expected to be complete by fall 2018.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 23

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

TOUR IS M REGION

COUNTYWIDE REGION The Countywide region encompasses planning efforts for the entirety of Rutherford County as well as areas outside of the Mountains and Main Streets regions.

This section includes an economic report and preservation and wayfinding plans.

MAGELLAN TRYON EQUESTRIAN CENTER ECONOMIC IMPACT REPORT

RUTHERFORD WAYFINDING PLAN 20 14

2 0 14

BIGGERSTAFF’S OLD FIELD & LONG FARMSTEAD PRESERVATION MASTER PLAN 2013 BIGGERSTAFF’S OLD FIELDS &

–––

LONG FARMSTEAD Rutherford County, North Carolina

WAYFINDING MASTER PLAN

PREPARED FOR THE RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY BY: J. M. TEAGUE ENGINEERING, PLLC ARNETT MULDROW & ASSOCIATES

Get Ready…or Get Trampled!

Preparing for the Impact of the Tryon International Equestrian Center

The Tryon Equestrian Center Economic Impact Report was developed by Magellan Strategy Group in anticipation of the completion of the equestrian center.

While the Center will be developed in neighboring Polk County, the Center is a 15 to 20-minute drive from the Trail Town region of Rutherford County.

The report projects the Equestrian Center will increase regional demand for visitor infrastructure as well as hospitality and equine jobs.

24

M O U N TA I N S TO M AI N STREETS

PRESERVATION MASTER PLAN November 13, 2014

June 2013 Prepared for Rutherford County Board of Commissioners

Rutherford County Wayfinding Master Plan

Page

The Rutherford Wayfinding Plan was developed in 2014 to create a more visitor friendly environment while simultaneously promoting the County’s tourism-related attractions.

The plan recommends a cohesive wayfinding system in order to better connect visitors to their destination and communities to other parts of the County.

JOHN HORTON ARCHITECT

Historic Preservation | Architectural Conservation | Architecture

The Biggerstaff’s Old Field & Long Farmstead Preservation Master Plan outlines historic preservation recommendations for the two sites.

Biggerstaff’s Old Fields, a significant encampment of the Overmountain Men in the Revolutionary War, share the property with the Long Farmstead, a farmstead from the late 1800s and early 1900s. The plan thoroughly assesses the site and existing structures, providing recommendations for preservation and development as a Revolutionary War educational center.

GILBERT TOWN HISTORIC DISTRICT PRESERVATION PLAN 2 009

The Gilbert Town Historic District Preservation Plan was developed in 2009. The plan outlines current conditions and recommendations for the historic preservation of Gilbert Town, a historically significant Revolutionary War site, including trail and parking area development.

CLIFFSIDE REJUVENATION PLAN 2007

RUTHERFORD COUNTY HERITAGE DEVELOPMENT PLAN 20 0 6

Revisiting the Past. Restructuring the Future. Š 2007 ENTASIS DESIGN, PLLC | 110 W EST A STREET | KANNAPOLIS , NC 28081 | PH: 704.933.2328 |

WWW. ENTASIS. COM

The Cliffside Rejuvenation Plan assesses redevelopment opportunities within the town with regard to its remaining historical buildings. The plan also included a detailed market study, exploring possible residential and commercial buyers and operators. Cliffside is located at the confluence of the Broad and Second Broad rivers, along the A3 greenway corridor outlined in chapter three of this document.

The Rutherford County Heritage Development Plan, developed in partnership with the Blue Ridge National Heritage Area, outlines a variety of initiatives centered on preservation of Rutherford County’s historic and heritage areas.

The plan outlines facilities, cultural, historical, genealogical, natural resources, conservation, agricultural, community preservation, promotional, and trail development initiatives to enhance quality of life and economic viability within the County.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 25

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

SEC TION 02

Asset Inventory The section outlines both private and publicly owned tourism assets located throughout Rutherford County. This plan section provides a brief overview the County tourism assets, including: 23 local food and craft beverage establishments and farms; 22 festivals and events; 20 historic and cultural resources; 60 outdoor recreation assets; and 3 significant Main Street corridors.

This section is organized by the following five (5) asset types:

Local Food, Craft Beverages,

PHOTO COURTESY OF VANDELE FARMS ON CEDAR CREEK

Outdoor Recreation

and Farms Main Streets Festivals and Events Historic and Cultural Resources PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

26

M O U N TA I N S TO M AI N STREETS

TOUR DE PUMPKIN PHOTO COURTESY OF RUTHERFORD OUTDOOR COALITION

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

LOCAL FOOD, CRAFT BEVERAGE, & FARMS Rutherford County contains a variety of local food, craft beverage, and farm destinations including 8 farm-fresh food markets and businesses, 2 craft breweries, 1 craft distillery, and 11 farms open to the public.

FARMER’S MARKETS RUTHERFORD COUNTY FARMER’S MARKET

GREEN HILL FARMER’S MARKET Green Hill Farmer’s Market is located along US HWY 64/74A in Rutherfordton, NC. The market is open Saturdays from 9am-1pm and features a variety of locally grown produce and crafts by local artisans.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Rutherford County Farmer’s Market is located in downtown Forest City, NC. The market is open from April-October and offers seasonal varieties of produce, plants, and homemade crafts from local farmers and artisans.

THE MARKET AT JONES FAMILY FARM The Market at Jones Family Farm, located along HWY 221 in Rutherfordton, NC, offers a variety of farm-fresh fruits, vegetables, plants, and herbs.

LAWTER’S FRUIT STAND

BURGESS PRODUCE

FAGAN’S FARM

Burgess Produce, located along Memorial HWY in Lake Lure, NC, offers a variety of fruits, vegetables, jellies, and jams from March-October.

TONY’S PRODUCE Tony’s Produce, located in NW Rutherfordton, NC, is open yearround and features a variety of local produce and plants.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

AL’S PRODUCE

Fagan’s Farm, located in Ellenboro,

Al’s Produce, located in NW Rutherfordton, NC, offers a variety of fresh, local produce.

restaurant, and food store offering

NC,

is

a

family-owned

organic, farm-fresh produce.

farm, The

farm is open year-round.

Lawter’s Fruit Stand, located along HWY 72-74A in Lake Lure, NC, features a variety of local produce as well as homemade jellies, jams, relishes, and sauces.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 27

RUTHERFORD COUNTY

BURKE COUNTY

MCDOWELL COUNTY

LOCAL FOOD, CRAFT BEER AND SPIRITS, AND FARMS SOUTH MOUNTAINS GAME LAND

BUNCOMBE COUNTY

BLUE RIDGE DISTILLING CO. k Cree ve Co

NEW BEGINNINGS HISTORIC FARM

VANDELE FARMS ON CEDAR CREEK

S d on ec

r H a rris C

r ive dR oa Br

ee

k

PARK

k Cree

STONEY CREEK FARMS AND CABINS

ROCK STATE CHIMNEY ROCK VILLAGE

ain unt Mo

CHIMNEY

221

Can eC ree k

Ced ar Cr ee k

HICKORY NUT GORGE BREWERY

Lak

GREENHILL FARMERS MARKET ALT

BURGESS PRODUCE

74

Br

d oa

r ve Ri

HENDERSON COUNTY

L

RUTHERFORDTON TONY’S PRODUCE, AND AL’S PRODUCE

POLK COUNTY

POSSOM HOLLOW WORKING DOGS RUFF’TON BREWHOUSE AND YELLOW SUN BREWERY

Cr

THE MARKET AT JONES FAMILY FARM

K.W. GETTYS FARM

l ai Tr ilRa elt al B rm The

LAWTER’S FRUIT STAND

e

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Rob ers on

ur

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64 TOWN OF LAKE LURE

CLEVELAN COUNTY RUTH

YELLOW SUN BREWING CO. ALT

ALT

74

221

BABBLING BROOK FARM

BOSTIC

SPINDALE

WILD ROOTS CAFE FOREST CITY

74

CAFE AT THE MALL

FARMERS MARKETS

FOUR FOOT FARM

FAGAN’S FARM

74

FARM TO TABLE RESTAURANTS

BAREFOOT FARMS

ALT

221

SUNNYSIDE ORCHARD CRAFT BREWERIES & DISTILLERIES

MAP 1

C-SAW HILL FARM Br oa dR ive r

HANDSCRABBLE HOLLOW

GREENVILLE CHEROKEE LO CAL FOOD , C RAF T BE V ECOUNTY R AG E , A N D FA R M S COUNTY

///

221

k Floyds Cree

FARMS (OPEN TO PUBLIC)

ELLENSBORO

RUTHERFORD COUNTY FARMERS MARKET

FARM TO TABLE RESTAURANTS

CRAFT BREWERIES & DISTILLERIES HICKORY NUT GORGE BREWERY

YELLOW SUN BREWERY

BLUE RIDGE DISTILLING CO.

CAFÉ AT THE MALL Café at the Mall is located in the Tri-city Mall in Forest City, NC. The Café offers daily specials featuring products from local farms on their seasonal menus.

PHOTO COURTESY OF HICKORY NUT GORGE BREWERY

PHOTO COURTESY OF YELLOW SUN BREWING CO.

Hickory Nut Gorge Brewery is located in Chimney Rock, NC, along the Rocky Broad River. The brewery combines an English brewing style with local flavor to provide a unique selection of beer. The brewery also offers a limited food menu.

Yellow Sun Brewery is located in downtown Rutherfordton, NC. The brewpub offers small batch beer and artisanal pizza.

PHOTO COURTESY OF APPALACHIAN SUSTAINABLE AGRICULTURE PROJECT

Blue Ridge Distilling Co., located in Bostic, NC, distills single malt whiskey and spirits as well as seasonal local fruit brandies. The distillery offers tours Monday-Friday or by appointment on weekends.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 29

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

FARMS (OPEN TO THE PUBLIC) VANDELE FARMS ON CEDAR CREEK

STONEY CREEK FARM & CABINS

HARDSCRABBLE HOLLOW FARM

BAREFOOT FARMS

Stoney Creek Farm & Cabins, while not a typical working farm, provides a farm atmosphere, offering bed and breakfast lodging in Lake Lure, NC. Stoney Creek features goats, chickens, and seasonally grows various berries.

PHOTO COURTESY OF VANDELE FARMS ON CEDAR CREEK

Vandele Farms on Cedar Creek is an all-natural pork and beef farm located in Lake Lure, NC.

POSSUM HOLLOW FARMS Possum Hollow Farms, located in Rutherfordton, NC, raises and trains Anatolian Shepherd Dogs and Border Collies. The farm also raises sheep, goats, and cattle. Herding and guardian dog training are also offered for specific dog breeds.

Group and individual tours are offered by appointment.

PHOTO COURTESY OF HARDSCRABBLE HOLLOW FARM

Hardscrabble Hollow is a 40acre all-natural farm located in Rutherfordton. The farm focuses on blueberries, hens, meat birds, and luffas.

C-SAW HILL FARM C-Saw Hill Farm, located in Rutherfordton, NC, features grassfed beef and pasture raised pork and chicken. The farm offers visits by appointment.

30 M O U N TA I N S TO M AI N STREETS

PHOTO COURTESY OF BAREFOOT FARMS

Barefoot Farms is a small equestrian breeding and showing operation in Forest City, NC. The farm trains in a variety of competition disciplines, currently featuring a round pen and conditioning track for training. The farm offers tours by appointment.

FOUR FOOT FARM Four Foot Farm, located in Forest City, NC, raises and produces a variety of farm animals, plants, and produce. The farm features an onsite produce stand, open during the afternoon.

FARMS SUNNYSIDE ORCHARD

BABBLING BROOK FARM

NEW BEGINNINGS HISTORIC FARM New Beginnings Historic Farm is a rustic wedding venue located in Rutherfordton, NC. The venue accommodates retreats, weddings, farm tours, and other special events.

The farm produces a select array of fruits, vegetables, and flowers throughout the year.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Sunnyside Orchard is a roadside market and café offering a variety of grains, jellies, and produce, located in Forest City, NC. The market is open from May-September.

Babbling Brook Farm is located in Ellenboro, NC. The farm raises goats, ducks, turkeys, and peacocks, and has recently begun growing produce.

K.W. GETTYS FARM K.W. Gettys Farm, located in Ellenboro, NC, specializes in antibiotic and hormone free custom beef. The farm can be visited by appointment for product purchases.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 3 1

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

FESTIVALS & EVENTS Rutherford County is home to approximately 22 festivals and events throughout the year. This section, organized by season, examines the unique historic, cultural, and sporting festivals and events throughout the County.

SPRING BOSTIC LINCOLN SPRING FESTIVAL

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Bostic Lincoln Spring Festival is an annual event held every April in Bostic, NC. The festival celebrates the area’s heritage as well as Abraham Lincoln. The festival consists of crafts, live music, exhibits, and a vintage car show.

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MAYFEST

LAKE LURE ARTS & CRAFTS FESTIVAL

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF LAKE LURE ARTS AND CRAFTS FESTIVAL

Mayfest is a Main Street festival in downtown Rutherfordton, NC, occurring annually on the first Saturday of May. The festival features a multitude of vendors, live entertainment, and food. The festival dates back to 1972, making it one of the longest running festivals in North Carolina.

The Lake Lure Arts & Crafts Festival, occurring twice a year in May and October, features 100+ arts and crafts vendors.

Located in Lake Lure, the semi-annual festival aims to promote local artisans and crafters while raising funds for outreach programs.

MUSIC AT THE MILLS

PHOTO COURTESY OF MUSIC AT THE MILLS BLUEGRASS AND ARTS FESTIVAL

Music at the Mills occurs every year in May in Union Mills, NC. Located at the Union Mills Learning Center, the festival concentrates on bluegrass and newgrass music and features a variety of vendors and music workshops.

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FESTIVALS AND EVENTS

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1. Bostic Lincoln Spring Festival 4. Music at the Mills

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5. Spring Go Festival

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6. Lure of the Dragon

7. July 4th Freedom Festival

8. Lake Lure Independence Day Firework Celebration 10. Lake Lure Olympiad

9. Hot Nights Cool Rides

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12. Vintage Tin Car Show 15. Tour de Pumpkin

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POLK COUNTY

11. Dirty Dancing Festival

13. Hilltop Fall Festival

16. Gears and Gables

14. Ellenboro Fiddlers Convention

17. Hometown Holidays in Forest City

HENRIETTA

221

18. Christmas in Chimney Rock Village

20. Rutherfordton Christmas Celebration

MAP 2

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WINTER 19. Spindale Christmas Parade 21. Old St. John’s Shape Note Singing

22. Lake Lure Polar Plunge

GREENVILLE CHEROKEE COUNTY FCOUNTY EST IVA L S & EVENT S

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Broad

River

CLIFFSIDE

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

SUMMER

SPRING SPRING-GO FESTIVAL

GEARS & GABLES

LURE OF THE DRAGON

JULY 4TH FREEDOM FESTIVAL The July 4th Freedom Festival is hosted annually in Rutherfordton, NC. This day-long festival begins with a parade and ends with a fireworks display, with a variety of vendors, activities, and live entertainment in between.

PHOTO COURTESY OF ROMANTIC ASHEVILLE

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Spring-Go Festival is an annual Mother’s Day weekend event located in Chimney Rock, NC. The festival features a variety of activities including cow-pie bingo, art exhibitions, a Main Street Parade, and live music.

The Gears & Gables bike tour occurs in May in Rutherfordton, NC. The tour features three routes, of varying lengths, through the scenic backroads of Rutherford County and the Blue Ridge foothills.

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M O U N TA I N S TO M AI N STREETS

PHOTO COURTESY OF LURE OF THE DRAGON

The Lure of the Dragon Race and Festival occurs annually in Lake Lure, NC, along the Broad River.

The festival features a variety of vendors and festivities centered on the only race in United States which exclusively features thirty-foot, 10 paddler boats. The inaugural festival featured 22 teams, 24 paddlers, and attracted 2000+ spectators.

LAKE LURE INDEPENDENCE DAY FIREWORK CELEBRATION The Lake Lure Independence Day Firework Celebration occurs annually on or around July 4th. The event can be viewed from a variety of vantage points on and around Lake Lure and features a select number of food vendors.

HOT NIGHTS COOL RIDES

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Hot Nights Cool Rides is an annual car show in Forest City, NC. The event showcases a variety of cars amongst food vendors and live entertainment.

In 2017, the event registered over 350 cars, trucks, and motorcycles.

LAKE LURE OLYMPIAD

PHOTO COURTESY OF LAKE LURE OLYMPIAD

The Lake Lure Olympiad is a multirace weekend event held in the Lake Lure, NC area. The annual event features individual races as well as a “3 races in 3 days” challenge. In 2016, the Olympiad attracted over 1,000 athletes.

DIRTY DANCING FESTIVAL

PHOTO COURTESY OF DIRTY DANCING FESTIVAL

The Dirty Dancing Festival is held annually in Lake Lure, NC. The festival celebrates the movie Dirty Dancing with two days of live music, dancing, performances, and local vendors. The festival saw over 1,000 attendees in 2010, with attendance continuing to grow over recent years.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 35

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

FALL VINTAGE TIN CAR SHOW

HILLTOP FALL FESTIVAL

TOUR DE PUMPKIN The Tour de Pumpkin occurs annually in Rutherfordton, NC. The event features a 50k tour and a 100k tour centered on the area’s fall scenery.

The Tour de Pumpkin occurs in conjunction with Rutherfordton’s Hilltop Fall Festival.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Vintage Tin Car Show is hosted annually in October at the Rumbling Bald Resort on Lake Lure.

The event, in its 22nd year, showcases over 250 quality classic automobiles competing for top prizes in over 35 different categories.

ELLENBORO FIDDLERS CONVENTION The Ellenboro Fiddlers Convention occurs annually in November in Ellenboro, NC. Musicians compete in over 8 categories of fiddle and bluegrass music. A unique event in Rutherford County, the convention celebrates the area’s long tradition of bluegrass heritage by showcasing local and regional musicians.

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M O U N TA I N S TO M AI N STREETS

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Hilltop Fall Festival, in its 42nd year is held annually on the first Saturday of October in Rutherfordton, NC. The festival occurs alongside the Gold Soapbox Derby. The festival features a variety of food vendors, artisan and craft vendors, and live entertainment.

WINTER HOMETOWN HOLIDAYS IN FOREST CITY

CHRISTMAS IN CHIMNEY ROCK VILLAGE

SPINDALE CHRISTMAS PARADE

Christmas in Chimney Rock Village occurs annually on the first Friday of December. The event features a chili cook-off, Christmas tree lighting, and extended hours for Village shops.

The Rutherfordton Christmas Celebration is hosted every December in downtown Rutherfordton, NC. The celebration includes a parade, Christmas tree lighting, and holiday shopping opportunities.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Hometown Holidays occurs weekly on Fridays and Saturdays during the month of December. The event, located in downtown Forest City, features over one million lights in celebration of the holidays.

The event also features ice-skating and carriage rides.

RUTHERFORDTON CHRISTMAS CELEBRATION

The Spindale Christmas Parade occurs annually on the first weekend in December. Occurring along Spindale’s Main Street, visitors can also view festive landscapes designed by local students.

OLD ST. JOHN’S SHAPE NOTE SINGING The Old St. John’s Shape Note Singing event occurs twice every December in Rutherfordton, NC. The event is housed in the historic St. John’s Church and celebrates the traditional style of shape note singing.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 37

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

HISTORICAL AND CULTURAL ASSETS Rutherford County is home to a number of museums and historical sites. Performance and visual arts are also enjoyed throughout the county.

MUSEUMS RIGHT TRACK TOY TRAIN MUSEUM

KIDSENSES CHILDREN’S INTERACTIVE MUSEUM

RUTHERFORD COUNTY HOSPITAL MUSEUM

BENNETT’S CLASSICS ANTIQUE AUTO MUSEUM

PHOTO COURTESY OF BENNET’S CLASSICS ANTIQUE AUTO MUSEUM

PHOTO COURTESY OF RIGHT TRACK TOY MUSEUM

PHOTO COURTESY OF KIDSENSES MUSEUM

PHOTO COURTESY OF RUTHERFORD COUNTY REGIONAL HOSPITAL

The Right Track Toy Train Museum is an interactive museum located in Lake Lure, NC. The museum features toy trains from the early 1900s to the present as well as a separate toy train room for small children.

KidSenses Museum is an interactive children’s museum located in downtown Rutherfordton, NC. Since its opening in 2004, the museum has welcomed 275,000+ visitors. KidSenses features twelve different interactive exhibit areas, curriculum-based workshops, and a 7,500-square-foot Children’s Garden.

The Rutherford County Hospital Museum is located in Rutherfordton, NC. The museum features a multitude of hospital artifacts as well as vignettes showing various aspects of hospital life. The museum works to preserve the historic value of the hospital, having played a key role in the area’s health care development.

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M O U N TA I N S TO M AI N STREETS

Bennett’s Classics Antique Auto Museum, located in Forest City, NC, features a variety of antique automobiles from Model T’s to Mack Trucks. The museum focuses on preserving a wide variety of automobiles and features an everchanging collection. The museum has received the National Antique Automobile Club of America Museum Award in honor of their collection and contributions toward antique car historical preservation.

RUTHERFORD COUNTY HISTORICAL RESOURCES

BURKE COUNTY

MCDOWELL COUNTY SOUTH MOUNTAINS GAME LAND

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POLK COUNTY

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SHAKESPEARE’S GLOBE REPERTORY CO.

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C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

MUSEUMS AFRICAN AMERICAN HERITAGE MUSEUM

PHOTO COURTESY OF AFRICAN AMERICAN HERITAGE MUSEUM OF RUTHERFORD COUNTY

The African American Heritage Museum is located in Forest City, NC. Through a variety of materials, the museum concentrates on the evolution of African-American historical heritage and culture. The museum also features works by African-American artists and writers in Rutherford County.

4 0 M O U N TA I N S TO M AI N STREETS

RUTHERFORD COUNTY FARM MUSEUM The Rutherford County Farm Museum, located in Forest City, NC, focuses on life on the farm and in textile mills in the late 18th and early 19th century Rutherford County.

The museum features hundreds of antique farm and home equipment artifacts as well as two large murals depicting the cotton production and mill cycles.

BOSTIC LINCOLN CENTER

ELLENBORO TRAIN DEPOT

PHOTO COURTESY OF BLUE RIDGE NATIONAL HERITAGE AREA

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Bostic Lincoln Center, located in Bostic, NC, is a museum which also houses a visitors’ center and Community Learning Center. The goal of the museum is to research and preserve the generational lore of Western North Carolina.

The Ellenboro Train Depot is a museum located in Ellenboro, NC. The Train Depot focuses on trains as well as local history and artifacts.

The museum also features interactive exhibits.

HISTORIC SITES FOX HAVEN PLANTATION

CLEGHORN PLANTATION

BECHTLER MINT HISTORIC PARK

BRITTAIN CHURCH

The Fox Haven Plantation, added to the National Register of Historic Places in 1972, is located near Rutherfordton, NC. The property features a two-story, five bay by three bay brick home with Federal style design elements. The home is currently not open to the public.

GILBERT TOWN Gilbert Town, located near Rutherfordton, NC, is a set of archeological sites and national historic district. The district was an important commerce center and camp for Patriot and Loyalist forces during the American Revolutionary War. The site was added to the National Register of Historic Places in 2006.

PHOTO COURTESY OF CLEGHORN PLANTATION

The Cleghorn Plantation is a historic site and golf club located in Rutherfordton, NC. The property, now a golf and sports club, operated as a plantation from 1764 into the mid-1900s. The current property features the plantation’s Manor House, constructed in 1837.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Bechtler Mint Historic Park is located in Rutherfordton, NC. The Park is located on the site of the Bechtler Mint, where Christopher Bechtler minted the first $1 gold coin in the country. The park features a range of exhibits and interpretation as well as Bechtler’s 1838 home, now operating as a public heritage center.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Brittain Church site, located in Rutherfordton, NC, marks the location

of

the

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organized in 1768.

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building, erected in 1852, is the third building on the site and was brickveneered in 1940.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 41

C HA P T E R 2 // D i scovery and Vi s i o n Fram ewo rk

HISTORIC SITES BIGGERSTAFFS OLD FIELDS & HANGING TREE

PERFORMING & VISUAL ARTS CLIFFSIDE MILL & DAM

MAPLE STREET THEATRE

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF MAPLE STREET THEATRE

Biggerstaffs Old Fields are located in Sunshine, NC. The fields mark the site of an Overmountain Victory Men encampment.

The encampment includes the ‘Hanging Tree’ where a group of loyalist prisoners were tried and hanged for war crimes.

The Cliffside Mill & Dam are located along the Second Broad River in Cliffside, NC. The mill, beginning operation in 1902, produced gingham and eventually denim, which was exclusively used by Levi Strauss Company. The majority of the site’s buildings have been demolished, however, the power house and

The Maple Street Theatre is a small performance venue located in Rutherfordton, NC. The theatre is operated by the Rutherford County Arts Council at the site of the old Rutherfordton Elementary School.

generator remain in operation.

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THE FOUNDATION PERFORMING ARTS CENTER

PHOTO COURTESY OF THE FOUNDATION PERFORMING ARTS CENTER

The Foundation Performing Arts Center is located on the campus of Isothermal Community College in Spindale, NC. The Center contains a 1,300-fixed seat proscenium theatre with two levels of box seats and features a variety of visual and performing arts events.

RUTHERFORD COUNTY ARTS COUNCIL

RUTHERFORD COUNTY VISUAL ARTS CENTER

SHAKESPEARE’S GLOBE REPERTORY CO. The Shakespeare’s Globe Repertory Company is a group of players, producers, poets, playwrights, and musicians who focus on performing historically accurate Western Drama and English Literature Classics. The Company is based out of Forest City, NC.

PHOTO COURTESY OF RUTHERFORD COUNTY ARTS COUNCIL

The Rutherford County Arts Council is based in Forest City, NC. The Council is dedicated to cultural revitalization through the arts throughout Rutherford County. The Council accomplishes this goal by producing works of art and supporting partnerships with likeminded individuals and organizations.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Rutherford County Visual Arts Center (VAC) is located in Rutherfordton, NC. The VAC operates as the store front for the Rutherford County Visual Artists Guild. The Center exhibits and sells work created by local artists.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 4 3

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

OUTDOOR RECREATION Rutherford County contains a significant number of recreation opportunities including seven (7) parks, park systems, and public lands; nineteen (19) greenways, multi-use trails, and motor and bicycle routes; eight (8) fishing accesses; two (2) paddle accesses; seven (7) equestrian sites; two (2) zipline tour operators; eight (8) golf courses; two (2) disc golf courses; three (3) swimming and water activity sites; and two (2) paddle trails.

PARKS & PUBLIC LANDS CHIMNEY ROCK STATE PARK

PHOTO COURTESY OF NC STATE PARKS

Chimney Rock State Park provides approximately 5 miles of hiking trails featuring significant vistas.

The park is located in Chimney Rock, NC and can be accessed by motor vehicle from HWY 64 in Chimney Rock Village. The park’s namesake, a rock pillar called the ‘Chimney Rock,’ stands 315-feet tall. Other significant features include the 404-ft. Hickory Nut Falls and the Devil’s Head rock formation. Over the past 2 years, the park has averaged 260,439 annual visitors.

4 4 M O U N TA I N S TO M AI N STREETS

ROCKY BROAD RIVER The Rocky Broad River, located near Chimney Rock, NC, offers walking trails, fishing, and whitewater paddling opportunities. The Rocky Broad River Walk runs parallel to Chimney Rock Village’s Main Street, providing easy access to restaurants and other attractions. The whitewater paddling section of the Rocky Broad flows for 3.5 miles from Lake Lure to Chimney Rock featuring class IV and V rapids for normal flows. Trout fishing opportunities can also be found along the river.

RUMBLING BALD

SOUTH MOUNTAINS GAME LANDS

PHOTO COURTESY OF CAROLINA CLIMBERS COALITION

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Rumbling Bald Mountain, located in the non-fee area of Chimney Rock State Park, features worldclass bouldering and rock climbing opportunities as well as a loop trail.

The 1,100-acre area features cliffs and boulders which can be accessed via the 1.5 mile Rumbling Bald trail at Chimney Rock State Park.

The South Mountains Game Lands is located mostly in Northeast Rutherford County, in the Golden Valley Area.

The area features hiking, fishing, mountain biking, and equestrian opportunities, with approximately 20 miles of trails.

Multiple waterfalls, creeks, and beautiful views are featured throughout the Game Lands. The Game Lands averaged 270,995 annual visitors over the past three years.

RUTHERFORD COUNTY

BURKE COUNTY

MCDOWELL COUNTY

OUTDOOR RECREATION

SOUTH MOUNTAIN GAME LAND

BUNCOMBE COUNTY

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SOUTHERN HIGHLANDS NC BIKE ROUTE

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HENDERSON COUNTY

GILBERT WINDSHIELD

RUTHERFORD COUNTY WALKING PATH

RUTH

CLEVELAND COUNTY

RUTHERFORDTON SPINDALE

RUTHERFORDTON GOLF CLUB

Greenways and Multiuse Trail Whitewater Paddling

BOSTIC

CRESTVIEW WALKING PATH & PURPLE MARTIN TRAIL

ALT

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221

FOREST CITY PARKS

TRANSITIONS EQUESTRIAN CENTER

74

Rock Climbing

ISOTHERMAL COMMUNITY COLLEGE

Mountain Biking

POLK COUNTY

Fishing Access Paddle Access

ELLENBORO

FOREST CITY

GREYS ROAD RIVER ACCESS 74

CLEGHORN PLANTATION

SHILOH LOOP

SQUIRREL NEST FARM ALT

Bicycle Routes

TRYON INTERNATIONAL EQUESTRIAN CENTER

Equestrian Zipline Tours

BAREFOOT FARMS

COXE ROAD RIVER ACCESS 5

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///COUNTY OUT DOO R

CHEROKEE RECREAT ION COUNTY

US 221-A RIVER ACCESS River

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

PARKS & PUBLIC LANDS LAKE LURE

PHOTO COURTESY OF TOWN OF LAKE LURE

Lake Lure offers a variety of recreational opportunities including golf, fishing, hiking, swimming, paddle access, and a motor route.

Located in the town it lends its name to, the lake features a beach area for swimming, canoe and boating opportunities, and fishing access.

Public boat access points are located at the Washburn Marina and along Memorial Highway.

4 6 M O U N TA I N S TO M AI N STREETS

FOREST CITY PARKS

PHOTO COURTESY OF TOWN OF FOREST CITY

Forest City Parks offer walking trail, golf, and swimming opportunities.

Operated by Forest City, the department manages five parks as well as the Forest City Clubhouse.

The Forest City Pavilion on Park Square is a developing park, expected to be a major asset to the downtown area. The Pavilion will feature an amphitheater, open space, and pop-jet style splash pad.

BUFFALO CREEK PARK

PHOTO COURTESY OF TOWN OF LAKE LURE

Buffalo Creek Park, located in Lake Lure, NC, is a 1,527-acre forest featuring streams, significant views, and hiking and mountain biking opportunities. The park contains 12+ miles of hiking and mountain biking trails and is one of North Carolina’s largest town-owned parks.

EXHIBIT 3

LAKE LURE Located in western Rutherford County, Lake Lure provides aquatic recreation opportunities surrounded by unparalleled mountain views.

The Lake Lure impoundment was completed in 1927, the same year the Town incorporated.

At average water levels, the lake spans 720 acres and has a maximum depth of 104 ft. The Washburn Marina, owned by the Town and operated by a private partner, features a total of 84 boat slips, offers 1,400 annual boating permits, and offers visitor boat tours.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

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EX HIBI T 4

CHIMNEY ROCK STATE PARK Encompassing 5,700+ acres, Chimney Rock State Park offers dramatic views of Hickory Nut Gorge. The park’s namesake comes from its key feature: the 315 ft. Chimney Rock formation.

The park also features hiking trails for various skill levels, the 404 ft.

Hickory Nut Falls waterfall, and views of Devil’s Head balancing rock.

Over the past three years, the park has averaged 260,685 annual visitors. The Chimney Rock elevator will reopen in fall 2018.

GREENWAYS, MULTI-USE TRAILS, MOTOR & BICYCLE ROUTES THERMAL BELT RAIL TRAIL

CRESTVIEW WALKING PATH & PURPLE MARTIN GREENWAY

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY OUTDOOR COALITION

The Thermal Belt Rail Trail is a 13.3mile trail that connects Forest City, Spindale, Rutherfordton, Ruth, and Gilkey. Once fully developed, the trail will stretch from Forest Hunt Elementary School in Forest City to Gilkey. Upon completion, the path will be a 12’ wide paved trail. The trail welcomes pedestrians and cyclists.

The Crestview Walking path is a 1/3-mile paved and lighted path located within Crestview Park in Rutherfordton, NC. While the Walking Path is pedestrian-only, it connects, via sidewalk, to the Purple Martin Greenway which welcomes cyclist and pedestrian traffic. Once completed, the Purple Martin Greenway is expected to total approximately 2.6 miles and connect to the Thermal Belt Rail Trail at its northern terminus. Currently, approximately 1.2 miles of the greenway have been completed.

ISOTHERMAL COMMUNITY COLLEGE

RUTHERFORD COUNTY WALKING PATH

Isothermal Community College, located in Spindale, NC, contains a network of walking and running trails on its campus. The trails total 3.3 miles with some loops being connected by sidewalk. The campus trails feature four trailheads and multiple directional kiosks.

PHOTO COURTESY OF RUTHERFORD COUNTY OUTDOOR COALITION

The Rutherford County Walking Path is a 0.5-mile paved path located in Spindale, NC. The path features multiple exercise stations and a public garden.

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GREENWAYS, MULTI-USE TRAILS, MOTOR & BICYCLE ROUTES BROAD RIVER GREENWAY & PROPOSED CAROLINA THREAD TRAIL

PHOTO COURTESY OF BROAD RIVER GREENWAY

COUNTRY ROADS DRIVING TOUR

OVNHT COMMEMORATIVE MOTOR ROUTE

The Country Roads Driving Tour begins at the Tryon International Equestrian Center and stretches for 15-32 miles, depending on the final destination (either Lake Lure or the Trail Towns). The tour travels through southwestern Rutherford County until it reaches HWY 64, diverting either to the east or west, depending on final destination.

The Overmountain Victory Trail Commemorative Motor Route follows the route of Patriot militia men to the battle of Kings Mountain, NC. While the route traverses multiple states, the Rutherford County section follows US HWY 64 through Rutherfordton and continues along NC 108 S.

GOLD FEVER The Broad River Greenway and proposed Carolina Thread Trail are located in Boiling Springs, NC. The greenway totals 1,500-acres and joins 20+ miles of multi-use trails on both sides of the river. The River Trail and Cottonwood Trail are the greenway’s designated Carolina Thread Trail sections. These two assets, while located in Cleveland County (located to the east of Rutherford County), are planned to connect to the county’s border near Cliffside; this connection would create a regional trail network.

5 0 M O U N TA I N S TO M AI N STREETS

The Gold Fever motor tour begins at the Bechtler House in Rutherfordton, NC, and stretches 22.9 miles to the Thermal City Gold Mine in Union Mills, NC. The route follows the historic NC Gold Rush in Rutherford County and includes a stop at the Bechtler Historic Mint Historic Park.

CHERRY BOUNCE The Cherry Bounce motor tour is a loop-route totaling 46.6 miles.

The loop begins and ends in Rutherfordton, NC, extending north into McDowell County, returning through Golden Valley, Sunshine, and Washburn communities, before returning to Rutherfordton through Bostic, Forest City, and Spindale.

The motor tour commemorates an old moonshine trail passing through rural and small-town areas of the county.

LAKE VIEWS The Lake Views motor tour is a loop tour totaling 27.9 miles. The tour begins at the Lake Lure Welcome Center, following the southern and eastern edges of the lake north to Rumbling Bald Resort, before looping back to the Welcome Center.

The route features significant lake views.

TOUR DE CHERRY The Tour de Cherry is a 29.8-mile bicycle route which loops around the base of Cherry Mountain. The loop begins in Ellenboro, NC and offers views of Cherry Mountain. The route contains only one moderately busy road: the Bostic-Sunshine Highway.

BILL’S CREEK Bill’s Creek bicycle route is located east of Lake Lure, NC, totaling 20.4 miles. The route begins with a onemile climb and may be moderately busy for the first two miles. The loop also features significant mountain views.

EX HIBI T 5

THERMAL BELT RAIL TRAIL: THE MAIN STREET GAME CHANGER The Thermal Belt Rail Trail (TBRT), spanning 13.5 miles, brings together multiple Rutherford County communities, including Spindale, Rutherfordton, Forest City, Ruth, and Gilkey. The TBRT is a result of cooperative action by Rutherford County and the towns of Spindale, Rutherfordton, Forest City, and Ruth. The rail trail’s final engineering, planning, construction, and brand development was made possible with a $4.25 million grant from RHI Legacy Foundation.

EX HIBIT 6

LAKE LURE FLOWERING BRIDGE Dedicated in October of 2013, the Lake Lure Flowering Bridge (LLFB) has transformed from highway thoroughfare to a scenic pedestrian gateway.

Constructed in 1925, the three-arch bridge served as part of the US 64/74-A/NC 9 highway until its closure to traffic in 2011. Citizens then formed the Friends of the Lake Lure Flowering Bridge to develop the scenic asset for the public’s enjoyment. The Flowering Bridge now serves as a pedestrian gateway between Chimney Rock Village and Lake Lure with a seasonally changing, growing collection of plants.

GILKEY LOOP

COWPENS LOOP

CAMP CREEK BIKE LOOP

Gilkey Loop is a 15.6-mile bicycle route located near Gilkey, NC. The route features scenic, rolling countryside as well as mountain views. The route features two sections along major roads with potential for heavy traffic.

The Cowpens Loop is a 35-mile bicycle route located in the southeast corner of Rutherford County.

The loop passes through rural countryside, eventually crossing into South Carolina. The route connects to the Revolutionary War Battlefield at Cowpens, which features extensive paved bicycle trails.

The Camp Creek Bike Loop is a 34.2-mile bicycle route located NW of Rutherfordton, NC. The route features mountain views as well as multiple historic markers. The loop contains no major climbs, consisting mostly of undulating, lightly traveled roads.

GILBERT WINDSHIELD The Gilbert Windshield bicycle route travels west of Rutherfordton, NC, totaling 32 miles. The loop features three major historic sites: Cleghorn Plantation, Fox Haven Plantation, and the steel truss Twitty Bridge.

SHILOH LOOP The Shiloh Loop is a 21-mile bicycle route traveling through the Broad River Valley, south of Spindale, NC. The loop travels mostly along lowtraffic back roads through the rural countryside.

NC-8 SOUTHERN HIGHLANDS BIKE ROUTE The NC-8 Southern Highlands Bike Route is a 120-mile bicycle route traveling from Brevard, NC to Lincolnton, NC. The route passes through Forest City and Bostic as it travels through Rutherford County.

The route is ranked at a moderate/ difficult difficulty.

TANNER DOUBLE LOOP The Tanner Double Loop is a 17.6mile bicycle route located north of Rutherfordton, NC. This loop features views of Hickory Nut Gorge and a portion of the route travels along the Overmountain Victory Trail. The route only briefly touches a major thoroughfare: HWY 221.

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FISHING ACCESS THE FLY-N-HOOK FISHING CLUB

COXE ROAD RIVER ACCESS

FRANK WEST PARK

The Coxe Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access offers canoe fishing, but not bank fishing access.

Hud’s Carp Lake is located in Bostic, NC. The pay-lake features a bait shop and snack bar, hosting fishing tournaments throughout the year.

SILVER’S CARP LAKE

BUBBA’S CARP LAKE PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Fly-N-Hook Fishing Club operates the Fly-N-Hook Lake in northwest Rutherford County. The Club offers daily on-site fishing, offering rental equipment and bait as well.

The Club holds fishing tournaments on the lake every Saturday.

GRAYS ROAD RIVER ACCESS The Grays Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access offers bank and canoe fishing.

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Bubba’s Carp Lake is a pay to fish Carp lake located in Mooresboro, NC. The lake also hosts fishing tournaments.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Frank West Park is a public park located in Caroleen, NC. Among other amenities, the park offers lake fishing, open to the public.

US 221-A RIVER ACCESS

PHOTO COURTESY OF BUBBA’S CARP LAKE

HUD’S CARP LAKE

The US 221-A River Access is located in southern Rutherford County, along the Broad River Paddle Trail. The access offers bank and canoe fishing.

Silver’s Carp Lake is a pay to fish lake located in Ruth, NC. The lake offers tournaments and other fishing opportunities throughout the year.

PADDLE ACCESS GRAYS ROAD RIVER ACCESS

EQUESTRIAN COXE ROAD RIVER ACCESS

CEDAR CREEK RIDING STABLES

TRYON EQUINE SERVICES AT TRANSITIONS EQUESTRIAN CENTER Transitions Equestrian Center is located on an 80-acre equestrian estate in Rutherfordton, NC. The center offers full or self care for your equine, as well as wilderness trails and a practice arena.

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Grays Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail.

The access features a parking area as well as a canoe/kayak ramp. The access marks the end of Broad River Section 4 and the beginning of Broad River Section 5.

The Coxe Road River Access is located in southwest Rutherford County, along the Broad River Paddle Trail. The access features a parking area and canoe/kayak ramp.

This access marks the end of Broad River Section 5 and the beginning of Broad River Section 6.

Cedar Creek Riding Stables is located in Lake Lure, NC. The facility offers public horseback trail rides of various time lengths. The facility offers group programming, event space, and seasonal gem mining and fishing.

BAREFOOT FARMS Barefoot Farms is a small equestrian breeding and showing operation in Forest City, NC. The farm trains in a variety of competition disciplines, currently featuring a round pen and conditioning track for training.

RIVERSIDE RIDING STABLES Riverside Riding Stables, located in Lake Lure, NC, offer a variety of trail rides on horseback. Riverside Riding trails offer significant mountain and overlook views with guided trail rides and 2-hour river rides.

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EQUESTRIAN WINDRIDGE FARMS

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Windridge Farms is located in Mooresboro, NC. The farm offers lessons and hosts a variety of western style equestrian events.

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SQUIRREL’S NEST FARM

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

Squirrel’s Nest Farm is a private equine facility located in southern Rutherford County.

The farm offers boarding for horses as well as significant mountain views. The facility also features wooded trails, an outdoor training ring, and indoor arena.

TRYON INTERNATIONAL EQUESTRIAN CENTER

PHOTO COURTESY OF TRYON INTERNATIONAL EQUESTRIAN CENTER

The Tryon International Equestrian Center (TIEC) is a premier Equestrian Lifestyle Destination facility located in Mill Spring, NC. Located in Polk County, the center is within significant proximity of Rutherford County and its equine facilities. The TIEC is a 1,400-acre facility which features multiple horse show arenas, restaurants, and a variety of retail and accommodations. The center will host the 2018 FEI World Equestrian Games and expects an average attendance of 500,000 people.

EXHIBIT 7

TRYON INTERNATIONAL EQUESTRIAN CENTER The Tryon Equestrian Center is a premier Equestrian Lifestyle Destination facility located in neighboring Polk County. The 1,400acre facility features an inn, cabins, RV pads, nine restaurants, shops, and 13 arenas for horse shows. The FEI World Equestrian Games will be held at the Tryon International Equestrian Center in September of 2018. An average of 500,000 people are expected to attend the event.

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ZIPLINE TOURS

GOLF

CANOPY RIDGE TOURS

BALD MTN. GOLF COURSE AT RUMBLING BALD RESORT

APPLE VALLEY GOLF COURSE

FOREST CITY MUNICIPAL GOLF COURSE

PHOTO COURTESY OF CANOPY RIDGE FARM

PHOTO COURTESY OF RUMBLING BALD RESORT

PHOTO COURTESY OF RUMBLING BALD RESORT

PHOTO COURTESY OF TOWN OF FOREST CITY

Canopy Ridge Tours is a zipline operator located in the Hickory Nut Gorge near Lake Lure, NC. The site features six ziplines varying from 500’ to 1,000’ in length. The park is located on a 120-acre tract, offering wilderness and mountain views.

The Bald Mountain Golf Course at Rumbling Bald Resort is located in Lake Lure, NC. The 18-hole course, located at the base of Bald Mountain, features a unique layout and offers a challenge for all skill levels.

Apple Valley Golf Course is located at Rumbling Bald Resort in Lake Lure, NC. The 18-hole course features mountain views as it approaches Youngs Mountain while providing a challenge for all skill levels.

The Forest City Municipal Golf Course is a 9-hole course located in downtown Forest City, NC. The course offers memberships as well as tournaments and summer camps.

BOULDERLINE ADVENTURE PROGRAMS Boulderline Adventure Programs is located in Lake Lure, NC. The facility features six zip lines, travelling ridge to ridge through the 40-acre property. Boulderline also has a 32foot climbing tower and giant swing.

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DISC GOLF COURSES

GOLF MEADOWBROOK GOLF CLUB

RUTHERFORDTON GOLF CLUB

PHOTO COURTESY OF MEADOWBROOK GOLF CLUB

PHOTO COURTESY OF RUTHERFORD COUNTY TOURISM

The Meadowbrook Golf Club is located in Rutherfordton, NC. The 18-hole public course features four sets of tees for different skill levels and a driving range.

The Rutherfordton Golf Club is a 9-hole course located in Rutherfordton, NC. The par-36 course, opened in 1929.

CLEGHORN PLANTATION GOLF AND SPORTS CLUB The Cleghorn Plantation Golf and Sports Club is located in Rutherfordton, NC. The 18-hole course features significant natural views and pristine playing conditions.

DOGWOOD VALLEY GOLF COURSE

ISOTHERMAL COMMUNITY COLLEGE

The Dogwood Valley Golf Course is located in Forest City, NC. The 9-hole municipal public course features a 68.2 rating and is open year round.

The Isothermal Community College

LAKE LURE GOLF CLUB

Featuring mixed tee types and

The Lake Lure Golf Club is a 9-hole course located in Lake Lure, NC. The course is located in the Hickory Nut Gorge, offering significant views of nature.

Disc Golf Course is a 9-hole course located in Spindale, NC. The course is 2,406ft. long with a par of 30.

DISCatcher baskets, the course has both

beginner

and

intermediate

holes.

SOUTH MOUNTAIN CHRISTIAN CAMP The South Mountain Christian Camp, located in Bostic, NC, features an 18hole disc golf course. The course is open to the public and offers three tee boxes for a variety of skill levels.

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SWIMMING & WATER ACTIVITIES CLAY STREET POOL The Clay Street Pool is a public pool located in Forest City, NC. The outdoor pool is open during the summer, offering seasonal memberships or a nominal daily fee for entry.

APPLE VALLEY POOL The Apple Valley Pool is located on Rumbling Bald Resort in Lake Lure, NC. The outdoor pool offers scenic mountain views and passes are required for entry.

CAMP MCCALL Camp McCall, located near South Mountain Game Lands, is a private camp which features a large swimming pond, among other recreation opportunities.

6 0 M O U N TA I N S TO M AI N STREETS

PADDLE TRAILS BROAD RIVER The Broad River Paddle Trail is located in Rutherford and Cleveland Counties, totaling 41 miles.

The 12-section trail starts below lake lure and features Class I and II rapids.

Official river access points within Rutherford County include Grays Road River Access and Coxe Road River Access.

ROCKY BROAD (WHITEWATER) The Rocky Broad River paddle trail is a 3.5-mile whitewater section located near Lake Lure, NC. The Rocky Broad features class IV and V rapids, composed of continuous boulder drops and runs.

MAIN STREETS Rutherford County’s Main Streets are one of the area’s major tourism assets. This section explores the Main Streets of Rutherfordton, Spindale, and Forest City; it concludes with an examination of Bostic, Ruth, and Ellenboro, three (3) significant towns proximate to the Main Streets region.

RUTHERFORDTON

the Brittain Church and Cleghorn

Main Street

Rutherfordton, established in 1787, combines unique history, scenic location, and quaint Main Street to create its small-town charm. The town has multiple sites listed on the National Register of Historic Places and a history which pre-dates the U.S. Constitution. According to the 2010 U.S. Census, the town has a population of 4,213 people.

Plantation.

The core of the town is located along its Main Street. Lined with historic buildings, the Main Street features a variety of local retail shops, restaurants, and cultural destinations. Wide sidewalks create pedestrian mobility while Main Street Park provides public open space for visitors. Main Street also features several antebellum homes.

The Rutherford County

Hospital, which played a key role in the County’s development of healthcare, was founded in Rutherfordton.

A Minted Original The town has a unique history, exhibited

through

its

registered

historic sites and architecture. One of the oldest towns in Western North Carolina, Rutherfordton is home to the Bechtler Mint Historic Site, where Christopher Bechtler minted the first $1 gold coin in the United States. The

RUTHERFORDTON IS HOME TO MULTIPLE HISTORIC SITES AND WILL SOON BE LINKED WITH THE THERMAL BELT RAIL TRAIL VIA THE PURPLE MARTIN GREENWAY.

KidSenses Children’s Interactive Museum represents a significant Main Street destination. Over the course of operation, the museum has welcomed over 275,000 visitors.

The museum offers workshops, interactive exhibits, and a children’s garden to educate and stimulate children’s minds.

RUTHERFORDTON’S MAIN STREET IS HOST TO MULTIPLE FESTIVALS THROUGHOUT THE YEAR, INCLUDING MAYFEST AND THE HILLTOP FALL FESTIVAL.

Bechtler family eventually minted over $2.24 million in gold coins.

Rutherfordton

is

also

home

to

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Recreation & Cultural Resources The Town of Rutherfordton features four public parks, a municipal golf course, and a clubhouse. Crestview Park is the town’s largest park.

Crestview totals 26 acres and offers a variety of sports and exercise opportunities.

Kiwanis Park is a developing passive park which will connect to the downtown area through the Purple Martin Greenway.

The greenway, currently only constructed in part, will eventually connect downtown Rutherfordton to the Thermal Belt Rail Trail, creating a larger network of recreation opportunities for the municipality.

Rutherfordton is also home to the Rutherford County Visual Arts Center and Maple Street Theatre.

The Arts Center operates as an

RUTHERFORDTON’S MAIN STREET PARK IS A KEY ASSET TO THE DOWNTOWN CORE.

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exhibit space as well as a store front for the Rutherford County visual Artists Guild.

The Maple Street Theatre, operated by the Rutherford County Arts Council, is a small venue which features local performances.

SPINDALE The Town of Spindale, established in 1923, boasts an eclectic set of cultural assets alongside its smalltown charm. Once a thriving textile

SPINDALE’S MAIN STREET IS HOME TO A VARIETY OF CULINARY AND CULTURAL STOPS AND SHOPS.

2010 U.S. Census, the town has a

their talents. The town also features the most listened to public radio station in Western North Carolina: 88.7 WNCW. The radio station is housed on the campus of Isothermal Community College.

population of 4,321 people.

Culinary Craft

mill and factory town, Spindale has reoriented itself into a cultural hub with a variety of restaurants and an artistic attitude.

According to the

Artistic Charm Spindale is home to a set of unique artistic attractions including the Foundation Performing Arts & Conference Center. The center is located on the campus of Isothermal Community College, featuring a 1,300-fixed seat proscenium theatre and 7,000-sq. ft. of meeting, banquet, and trade show space. B Sharp Music Shop is a cornerstone for local musicians, providing lessons and a space for local musicians to hone

Spindale features a variety of local food establishments in its downtown core. Often referred to as “Restaurant Row,” Spindale’s Main Street features several restaurants with a variety of culinary styles from American to Japanese to Italian.

Recreation Assets The Thermal Belt Rail Trail (TBRT) is Spindale’s most significant recreation asset. On its path from Gilkey to Forest City, approximately 2 miles of the TBRT cuts through the core

THE THERMAL BELT RAIL TRAIL STRETCHES ADJACENT TO SPINDALE’S MAIN STREET.

of Spindale, increasing pedestrian mobility within the town.

The campus of Isothermal Community College is also a key recreation asset in Spindale. The campus features 3.3 miles of loop walking trails and a 9-hole disc golf course.

Spindale parks and recreation operates the Spindale House and Charles B. Deviney Park. The Spindale House is a community center with sports courts, weightlifting, and meeting room availability. Charles B. Deviney Park features shelters along with a playground and sporting opportunities.

FOREST CITY Forest City boasts classic American small-town appeal alongside its cultural and recreation assets.

Featuring a number of registered National Historic Places, the town also celebrates its history as a former textile center.

According to the 2010 U.S. Census, Forest City has a population of 7,476 people.

farmers and local foodies from across the County. The town also features four historic districts and four historic buildings registered as National Historic Places.

is a popular Christmas festival in the town.

The town has implemented the Main Street Four Point Approach® as part of its downtown community development.

Park, and the Forest City Municipal Golf Course. The Forest City Pavilion on Park Square, currently in its construction phase, will become a significant community asset once complete. The Park will feature an amphitheater for live performances as well as open green space and a splash pad. The town is also home to the Dogwood Valley Golf Course.

Deep Roots Forest City hosts three of Rutherford County’s museums: the Rutherford County Farm Museum, the African American Heritage Museum, and Bennett’s Classic Antique Autos Museum. The Rutherford County Farm Museum traces back to the County’s farming traditions and offers visitors a picture of the evolution of farming equipment.

The African American Heritage Museum offers an important look at the evolution of African American heritage.

Finally, the award-winning Bennett’s museum houses an ever-changing collection of classic automobiles, representing the evolution and diversity of the automobile.

Forest City is the site of the Rutherford County Farmers Market, creating a place of commerce for

FOREST CITY’S MAIN STREET ATTRACTS VISITORS WITH ITS VARIETY OF SHOPS AND RESTAURANTS.

FOREST CITY’S PEDESTRIAN FRIENDLY SIDEWALKS AND CROSSWALKS ARE A KEY ASSET FOR THIS MAIN STREET.

Main Street

Recreation Assets

The Town’s Main Street is home to a variety of restaurants and retail shops.

The thoroughfare also features wide, pedestrian-friendly sidewalks and crosswalks.

Main Street is also home to two important Forest City Events: Hot Nights, Cool Rides and the Forest City Home for the Holidays Festival. Hot Nights, Cool Rides features a significant showcase of automobiles alongside food vendors and live entertainment.

The Home for the Holidays Festival

Forest City maintains a recreation asset base which provides a variety of opportunity for visitors and citizens. The town operates as the southeastern anchor of the Thermal Belt Rail Trail. The trail, in close proximity to the town’s Main Street, increases pedestrian mobility in the area.

THE TOWN’S MAIN STREET IS HOME TO TWO MAJOR FESTIVALS: HOT NIGHTS, COOL RIDES AND THE FOREST CITY HOME FOR THE HOLIDAYS FESTIVAL.

The town features a number of welldeveloped parks, including Charles R. Summey II Park, James F. Crowe

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BOSTIC, RUTH, & ELLENBORO Bostic, Ruth, and Ellenboro are three smaller towns located in central and eastern Rutherford County. Proximate to the Main Streets region, these small towns offer unique experiences for Rutherford County visitors.

BOSTIC

RUTH

ELLENBORO

The 2010 U.S. Census indicated a population of 386. The Blue Ridge Distilling Company and Bostic Lincoln Center are the major tourism assets located in Bostic. The Bostic Lincoln Center hosts the annual Lincoln Spring Festival. The town is located northeast of the Trail Towns region, with possible connectivity, as outlined in Chapter 3 of this document.

According to the 2010 U.S. Census, Ruth has a population of 440.

Located northeast of Rutherfordton, the Town has exceptional access to the Thermal Belt Rail Trail where it will ultimately connect to the planned Purple Martin Greenway.

The 2010 U.S. Census indicated that Ellenboro has a population of 873.

The town features multiple farms, the Ellenboro Train Depot Museum, and hosts the annual Ellenboro Fiddler’s Convention. Located near the eastern border of the county, it is the furthest of these three towns from the Trail Town region.

THE TOWN OF RUTH CURRENTLY SERVES AS THE TERMINUS OF THE THERMAL BELT RAIL TRAIL.

THE BOSTIC SPUR, AS OUTLINED IN CHAPTER 3 OF THIS DOCUMENT, WOULD CREATE SIGNIFICANT CONNECTIVITY TO THE TOWN, IF RAIL-BANKED UPON DEACTIVATION.

6 4 M O U N TA I N S TO M AI N STREETS

ELLENBORO FEATURES THE ELLENBORO TRAIN DEPOT AND ELLENBORO FIDDLER’S CONVENTION.

SEC TION 3

Survey Results The 30-member Tourism Advisory Council (TAC), which represents varying interests and communities from throughout Rutherford County, participated in an extensive survey to help determine the overarching direction of future countywide tourism infrastructure development. This section briefly describes the results of key survey questions and concludes with the TAC’s recommendations for how the RCTDA should advance tourism in Rutherford County.

DESCRIBE RUTHERFORD COUNTY’S VIBE OR CULTURE?

WHAT GOOGLE SEARCH TERMS SHOULD BE ASSOCIATED WITH RUTHERFORD COUNTY?

The RCTDA’s asset development and brand strategy must build upon the authenticity of Rutherford County and its people. When asked about the County’s current culture, the TAC highlighted the area’s slow-paced, familyfriendly culture. Future infrastructure development must connect visitors to the small communities of Rutherford County.

The “Google Search” is a classic visioning exercise when developing a tourism development strategy. The TAC highlighted Lake Lure, which one of the County’s premier assets. Other significant “search terms” include trails, outdoor recreation, adventure, Main Streets, and family-friendly. The RCTDA must leverage natural resources from throughout the County to expand the tourism impact of outdoor enthusiasts.

What Google search terms should be associated with Rutherford County?

§ § § § § § § § § §

“Small town friendly” “Warm and inviting” “Behind the times” “the Heart of the Tryon Triangle” “Laid back” “Family Friendly” “Slow-paced and rural” “Historic, yet hip” “Breath-taking Blue Ridge Mountain foothills” “Laid back, but on the verge of change”

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WHAT ELEMENTS MAKE RUTHERFORD COUNTY UNIQUE FROM ANY OTHER PLACE?

WHAT SHOULD RUTHERFORD COUNTY BE KNOWN FOR?

The TAC identified Main Streets, outdoor recreation, and lake activities as the three most unique elements in Rutherford County when compared to other areas. These assets should be further developed, enhanced, and promoted.

The TAC survey results also signal areas for improvement, such as within the agritourism category.

As the survey addresses the future of countywide tourism development, the TAC focuses on two major assets: Main Streets and Outdoor Recreation. These are elements that provide opportunities across all of Rutherford County and support extensive ongoing planning efforts of the County and nearly all of its municipalities.

Main Streets/Downtowns Outdoor Recreation

MainStreets/Downtowns

58

Outdoor Recreation

47

Lake Activities Festivals and Events

18

Equestrian Amenities

18

74 61 21

Lake Activities 16

Equestrian Amentities 13

Arts, History, Culture

13

Arts, History, Culture

3

Agriculture/Agritourism

0 0

11

Festivals and Events

5

Agriculture/Agritourism Golf

58

10

20

30

Percent

40

50

60

70

Golf

0 0

10

20

30

40

Percent

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50

60

70

80

WHAT CONCEPT SHOULD A RUTHERFORD COUNTY TOURISM BRAND EVOKE?

WHO DO YOU WANT TO ATTRACT TO RUTHERFORD COUNTY?

The TAC’s sense is that “family and recreation” should anchor the spirit of any future tourism brand. However, the RCTDA and its partners must develop tourism infrastructure that provides opportunities for family-oriented trails, recreation, and adventure.

The TAC identified nine (9) preferred visitor profiles: 1. Families

6. Equestrian workers

2. Young professionals and millennials

7. Manufacturing companies and Tech Industry

3. Retirees; Baby Boomers

8. International travelers

4. Entrepreneurs & Innovators

9. Repeat, year-round visitors

5. Outdoor enthusiasts EXHIBIT 8

TAC SURVEY CONCLUSIONS The TAC (Tourism Advisory Council) Survey is compelling for its clear direction and consistency. The RCTDA and its partners should develop tourism infrastructure that will…

35 30

30

Percent

25 22

20

1

Help attract families, young professionals, and older, upscale outdoor enthusiasts;

2

Showcase exceptional small-town Main Streets;

3

Provide the whole family with access to outdoor adventure;

4

Help connect visitors to ALL of Rutherford County;

5

Help recruit entrepreneurs, innovators, and businesses that demand a high quality of life;

6

Emphasize the County’s small-town hospitality and extraordinary natural resources; and

7

Connect visitors to the County’s unique history, heritage, and special events.

19 15

16

10 8

5 0

5 Family Fun

Trails & Recreation

Adventure

Heritage & Tradition

Relaxation

Water Activities

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 67

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

SEC TION 4

Brand Analysis and Plan Framework In 2015 the RCTDA conducted market research to determine how best to market the County as a whole. This section briefly highlights the results of the study and then provides insight on how this strategy might change as new tourism infrastructure is developed throughout the County. The section concludes with a plan framework that “sets the stage” for Chapter 3, which outlines tourism infrastructure recommendations.

CURRENT BRAND POSITION

existing brand strategy utilizes the

The RCTDA’s 2015 Brand Perception

Lake Lure) to help promote the less

County’s mature tourism assets (ie.

and Market Study concludes that “Lake Lure” serves as the strongest and

most

recognizable

identity

among potential visitors. For this reason, Lake Lure is at the heart of the brand message. The report also

mature tourism assets (ie. Foothills).

As the Rutherford Bound Tourism Master Plan and its tourism asset recommendations are implemented, the RCTDA’s brand strategy and message will need to appropriately

highlights the need to align under

adjust.

a single brand identity; because Rutherford County is geographically

BRAND TRANSITION AND PLAN FRAMEWORK

diverse, the visual brand includes the

The

words “& the Blue Ridge Foothills” in

Plan points toward a future multi-

an effort to unite the County.

dimensional brand strategy in which

Considering the County’s existing

the

tourism infrastructure position, the

Rock & Lake Lure) and the Main

RCTDA’s

Street

current

approach

and

Rutherford

Mountain Region

Bound

Region

Master

(Chimney

(Spindale,

Forest

strategy is reasonable. Lake Lure,

City, Rutherfordton) are promoted

Chimney Rock Village, and Chimney

as distinct tourism regions offering

Rock State Park are “seasoned” and

unique

mature tourism destinations. This

Mountain Region possesses a mature

68

M O U N TA I N S TO M AI N STREETS

visitor

experiences.

The

EXHIBIT 9

CURRENT BRAND POSITION Lake Lure” serves as the strongest and most recognizable brand identity. The words “& the Blue Ridge Foothills” are included in an effort to unite the County.

will

serve

to

following

two-page

spread:

Mountains to Main Streets Brand

221

ALT

64

74 CHIMNEY CHIMNEY ROCK ROCK LAKE LAKE LURE LURE

ALT

74

Thermal Belt Rail Trail

er Riv

RUTHERRUTHER- RUTH RUTH FORDTON FORDTON

The Plan Framework, which provides

should distinct

be

branded

areas

as

offering

entirely alternate,

yet desirable activity and cultural experiences. Brand messaging that emphasizes the separate and unique identities will attract a diverse visitor base seeking expanded recreational opportunities and areas to explore.

As

originally

recommended

third infrastructure planning Region: Countywide

Connections.

This

k Cr ee or gh Cle

Riv er

ELLENBORO ELLENBORO

74

221

26 Bro ad R ive r

CLIFFSIDE CLIFFSIDE

throughout the County, will provide critical connections to Rutherford’s distinct

small

communities,

such

as Ellenboro and Bostic, and offers access

to

small

businesses

TOURISM RECOMMENDATIONS IDENTIFIED IN THE SUBSEQUENT CHAPTER ARE PRESENTED ACCORDING TO THREE PART PLAN FRAMEWORK: MOUNTAINS; MAIN STREETS; AND COUNTYWIDE CONNECTIONS.

and

the friendly, authentic citizens of trail system is proposed throughout

Streets”

the County that will yield access to

Rutherford

ro ad

Region, which includes all rural areas

Rutherford County. An expanded

distinguishes

74

Street Regions, but also includes a

by

competitively

<<< MAIN ST. REGION FOREST FOREST CITY CITY

includes both the Mountain and Main

Magellen, the “Mountains to Main message

n

recommendations,

BOSTIC BOSTIC

B

Mountains and the Main Streets

lland k s Cree

ond S ec

permitted to stand alone. Both the

infrastructure

Ho

SPINDALE SPINDALE Purple Martin Greenway

an organization for outlining tourism

Carolin a

un

d oa Br

Position).

These Tourism Regions should be

ek re C athey s C

(see

MOUNTAIN REGION >>>

V ic

to guide future tourism investment

Streets” – A New and Evolving Brand Position

COUNTYWIDE CONNECTIONS >>>

diversify tourism audiences, visitor interests and activities, as well as

“ Mountains to Main

SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK

MAP 5

t o ry Tr ail

strategy

in

Thermal Belt Rail Trail as its anchor.

Streets”

P L A N FR A M E WOR K

ta

recognition utilizing the new 13-mile

Therefore the “Mountains to Main

erm o

Street Region must develop brand

multitude of compelling destinations.

Ov

tourism product, whereas the Main

County

its many waterways and offers an

from all other destinations in the area

opportunity to literally connect the

and correctly positions County as a

“Mountains to Main Streets.”

place with diverse activities and a T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 69

C HA P T E R 2 // D I SCOVE RY AND VI S I O N FRAM E WO R K

Mountains to Main Streets Brand Position MOUNTAIN REGION Two distinct regions unified by trails and common culture

N ATU RE & RECREAT ION POSITIONING SUMMARY » » The Mountain Region’s

» » To refresh and revitalize the

POSITIONING STATEMENT » » With majestic towering cliffs

BRAND PROMISE » » The unsurpassed beauty of

greatest opportunity lies in

brand image of Lake Lure

encircling a serene mountain

Chimney Rock and Lake Lure

leveraging and enhancing

and Chimney Rock in the

lake, and giving shelter to

provides the perfect backdrop

the exceptionally strong

minds of returning visitors and

the vibrant communities

from which to experience our

brand awareness of Lake

Millennials.

of Lake Lure and Chimney

mountains, lakes, rivers, and

Rock Village, our world-

vibrant village life, and serves

class outdoor recreation

as a premier base camp from

opportunities offer something

which to explore the rest of

for both families and those

WNC.

Lure while emphasizing new enhancements taking place to refresh and revitalize one of North Carolina’s most beloved travel destinations.

» » The Mountain Region should be positioned as an incomparable Blue Ridge Mountain outdoor experience.

70

BRAND OBJECTIVES

M O U N TA I N S TO M AI N STREETS

» » Promote family-friendly, outdoor leisure and adventure activities (boating & lake activities, white water, climbing, hiking, mountain biking, and multi-use paths).

seeking adventure.

Mountains to Main Streets Brand Position MAIN STREET REGION T RA I L TOWNS POSITIONING SUMMARY » » The Region’s greatest

BRAND OBJECTIVES » » Establish the Region as a

POSITIONING STATEMENT » » With the Thermal Belt Rail

BRAND PROMISE » » Sprouting from our rich

opportunity for differentiation is

collection of distinct trail

Trail serving as their spine, our

history as a textile region is

its rare collection of vibrant Main

towns threaded together by an

collection of historic downtowns

our energetic and emerging

Streets threaded together by an

extensive trail system.

provide visitors with an active

economy formed around rural

recreational opportunity

living, active lifestyles, and

to experience the beautiful

vibrant Main Streets.

ever-expanding trail system.

» » The Region should be

» » Develop common messaging to promote a singular identity

positioned as a unique travel

anchored by the Thermal Belt

opportunity that allows active

Rail Trail.

visitors to “ride their way” to experience multiple unique destinations.

» » With the development of the Thermal Belt Rail Trail, downtown revitalization efforts, and proximity to the Mountain

» » Provide a platform for expressing the unique qualities of each trail town community.

» » Recruit businesses and young

scenery, historic districts, and emerging music and food culture of western NC.

» » With exceptional trail access directly into our Main Street communities, the active visitor and family can experience a range of unique destinations and activities.

entrepreneurs to invest in Main Street communities.

Region, the Main Streets Region is well positioned to become a significant southeastern destination for Upscale Outdoor Enthusiasts and Millennials.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 7 1

CHAPTER

3

RECOMMENDATIONS

C HA P T E R 3 // R E CO M M E NDATI O NS

3

RECOMMENDATIONS

T

his chapter serves as the heart of the Rutherford Bound Master Plan and is organized according to the plan framework (see previous chapter) comprised of three (3) major Tourism Regions: 1) Mountains; 2) Main Streets; and 3) Countywide Connections.

The Mountain Tourism Region highlights priority tourism infrastructure projects in Lake Lure, Chimney Rock Village, and surrounding areas, including, but not limited to, Chimney Rock State Park. The Main Street Region focuses on the County’s three historic Main Streets, including Rutherfordton, Spindale, and Forest City. The Countywide Planning Region outlines connectivity priorities pertaining to greenway trails, paddle trails, and rural communities and assets throughout the County.

“ The option of doing nothing is not an option. We are going to DO something.”

DON CASON, EXECUTIVE DIRECTOR, RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY

74

M O U N TA I N S TO M AI N STREETS

IN THIS CHAPTER 01 MOUNTAIN TOURISM REGION RECOMMENDATIONS 02 MAIN STREET TOURISM REGION RECOMMENDATIONS 03 COUNTYWIDE CONNECTIONS TOURISM REGION RECOMMENDATIONS

/// PLAN FRAM EWORK MAP 6

SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK

MOUNTAIN REGION >>>

t o ry Tr a il

COUNTYWIDE CONNECTIONS >>> 221

ALT

64

V ic

74

un

ta

Thermal Belt Rail Trail

erm o

74 d oa Br er Riv

RUTHERRUTHER- RUTH RUTH FORDTON FORDTON

Ho

lland k s Cree

SPINDALE SPINDALE

BOSTIC BOSTIC

Purple Martin Greenway

<<< MAIN ST. REGION

rn eg ho

ro ad

B

Cr ee

k

ond S ec

Cl

Ca

Ov

ALT

ek re C athey s C

LAKE LAKE LURE LURE

in

CHIMNEY CHIMNEY ROCK ROCK

74

FOREST FOREST CITY CITY

Riv er

ELLENBORO ELLENBORO

74

221

26 Bro ad R ive r

CLIFFSIDE CLIFFSIDE

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

75

76

M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

77

C HA P T E R 3 // R E CO M M E NDATI O NS

TOUR IS M REGION

Mountains Rutherford County’s Mountain Tourism Region includes three distinct Tourism Districts: A // Chimney Rock Village A

ORGANIZATION

Each section

Planning begins

District with

a

description of the “big three,” which highlights the District’s three primary assets and three primary challenges.

B // Lake Lure B

Subsequently, outlined are Tourism Enhancement Areas,

C C // Chimney Rock State Park & Surrounding Areas

which create a framework for providing specific capital

(see Map 7: Mountain Region Tourism Planning Districts)

infrastructure recommendations. Each Planning District section concludes with a listing of all capital infrastructure improvement recommendations.

All Mountain Region infrastructure improvements align with the Region’s brand position, which leverages the area’s unique connection between the natural environment and village life. Furthermore, infrastructure development goals include:

1 // Increasing connectivity among assets via greenways, sidewalks, and outdoor recreation 2 // Improving the appearance and functionality of public spaces 3 // Establishing more visitor activities 4 // Increasing opportunities for entrepreneurs to expand business hours and the visitor season

78

M O U N TA I N S TO M AI N STREETS

RUTHERFORD Mountain Region Brand T O U R

BOUN

Objective:

I S M The Mountain M A S T E R P L A N Region’s greatest opportunity lies in leveraging its exceptionally strong brand awareness of Lake Lure and Chimney Rock State Park, while emphasizing new initiatives to further enhance one of North Carolina’s most beloved travel destinations.

MAP 7

/// M O U N TA I N R E G I O N T O U R ISM P LA NNING DISTR ICTS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

79

A

TO U RIS M DIST RICT A

CHIMNEY ROCK VILLAGE The Chimney Rock Village Tourism District is compromised of five (5) distinctive Tourism Enhancement Areas, including: 11

// Village Core

Big Three: KEY ASSETS AND CHALLENGES

22 // Gathering Place and Connector 33 // Terrace Avenue Pocket Park and Connector

4 // Riverwalk and Riverside Deck 4 55 // River Park and Village Connector

ASSETS 1. Historic and unique Main Street 2. Chimney Rock State Park entrance and exit 3. Direct access to Broad River

Collectively, the Enhancement Areas cast a vision for improved accessibility along Main Street and to the Village Riverwalk. On-street parking remains, but is reimagined to provide for wider

CHALLENGES

sidewalks. Accordingly, the Village can provide for greater visitor capacity, while improved public

4. Pedestrian mobility is limited

spaces will keep them spending time (and money) longer.

(narrow or non-existent sidewalks) 5. Clear and inviting access to river 6. Public facilities and spaces, such as restrooms and pocket parks, need aesthetic improvement

8 0 M O U N TA I N S TO M AI N STREETS

/// CHIMNEY ROCK VILLAGE TOURISM ENHANCEMENT AREAS MAP 8

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

81

C HA P T E R 3 // R E CO M M E NDATI O NS

1

VILLAGE CORE

The Village Core includes

T OU R IS M E N HA NC E M E NT AR E A A 1

Main

Recommendations

areas primarily adjacent to Street.

The

RCTDA

A1.1 Phase 1 Streetscape Implementation

supports improvements to

Develop and implement site-specific construction plans for Phase

sidewalks,

plazas,

1 Streetscape Implementation, including areas from the CRSP

and pocket parks to enhance the visitor experience

entrance east to Bubba O’Leary’s, including sidewalks, lighting,

within the Village Core. The long-range vision for the

restroom renovations, the Riverside Deck, and the approximately

public

Village Core is captured within the Chimney Rock Village (CRV) streetscape plan, which is the result of months of collaboration among town citizens and business owners

100’ brick paved pedestrian crossing.

A1.2 Phase 2 Streetscape Implementation Develop and implement site-specific construction plans for

(See Exhibit 12: Chimney Rock Village Streetscape

Phase 2 Streetscape Implementation, including areas from the

Master Plan). This plan improves pedestrian mobility and

CRSP entrance west to Genny’s Restaurant, including sidewalks,

enhances public spaces throughout the Village.

lighting, the Main Street crossing to Terrace Avenue, new public parking lot entrance, and the Medina’s plaza.

A1.3 Surface Parking Lot West Develop and implement site-specific construction documents for a new surface parking lot on Village-owned property on the west edge of the study area.

A1.4 Slip Road Parking East Work with NCDOT to develop a new slip road and parking area on the east side of the Village to improve access management and pedestrian mobility.

The Chimney Rock Village Steering Committee and local business owners discuss plan revisions during a planning workshop.

82

M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

83

EX HIBI T 10

CHIMNEY ROCK MIDBLOCK CROSSING

RCTDA supports improvements to sidewalks, public plazas, and pocket parks to enhance the visitor experience within the Village Core. Enhanced pedestrian crossings (see below) are an effective traffic calming measure that improve visitorsâ&#x20AC;&#x2122; shopping experiences.

84

M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

85

86

M O U N TA I N S TO M AI N STREETS

EXHIBIT 11

SIDEWALK EXPANSION Re-orienting parking from perpendicular to parallel will allow for a much needed continuous sidewalk. Additional crosswalk enhancements will provide visitors with improved access between the Townâ&#x20AC;&#x2122;s public parking lot and its downtown merchants.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

87

THE GATHERING

CHIMNEY ROCK COUNTRY FAIR

Pathway to The Gathering

Improved roadway to Fire Station

FIRE STATION

NEW WINERY

Future Large Surface Parking Area

PUBLIC PARKING

MA

MEDINA’S RESTAURANT

CAFE TABLES

IN STREET

GALE’S

MOUNTAIN TRADERS

HICKORY NUT GORGE BREWERY GENNY’S NACHITO’S

VILLAGE SCOOP

CAFE TABLES

CHIMNEY ROCK PARK TICKET OFFICE

CAFE TABLES

EXISTING RIVERWALK Riverside Upper Deck

CHIMNEY ROCK STATE PARK ENTRANCE

Broad River

EX HIBI T 12

The streetscape plan for Chimney Rock Village highlights numerous opportunities for improving established town property and public right-of-ways without altering existing on-street parking. However, should the town continue to develop parking on the edge of town, expanded sidewalks should be considered to create more visitor capacity.

88

M O U N TA I N S TO M AI N STREETS

RIVERWALK ENTRANCE PLAZA: SECTION

MATCHLINE

CHIMNEY ROCK VILLAGE STREETSCAPE MASTER PLAN

oved roadway Fire Station

0

50’

100’

150’

N

200’

TERRACE DR

MOUNTAIN TRADERS

FEATHERHEADS FRANKENDON’S

Decorative Paving for Sidewalks & Crosswalks CHIMNEY ROCK GOLD RUSH

SEE CLOSE UP RESTROOMS

CHIMNEY ROCK GEMSTONE MINE

CHIMNEY ROCK STATE PARK ENTRANCE

BUBBA O’LEARY’S GENERAL STORE

Pathway to The Gathering

WILLOW CREEK

EXISTING RIVERWALK

Improved roadway to Fire Station

Slip Road with Angled Parking

POST OFFICE

SEE SECTION

CAFE TABLES

UNIQUE HARLEY EXPRESSIONS DAVIDSON OF CHIMNEY ROCK

HEAVENLY HOGGS BROAD RIVER INN

To To w

n of Lake

CHIMNEY ROCK ADVENTURE GOLF

Lure

Riverside Upper Deck

FIRE STATION

MATCHLINE

E’S

FIRE STATION

0

50’

100’

150’

200’

TERRACE DR

PARKING

MEDINA’S RESTAURANT

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

PEDESTRIAN CROSSING: CLOSE UP

Existing Total: 189 Proposed Total: 169 53 Parallel Spaces

N 89

EX HIBIT 1 3

STREETSCAPE PLAN IMPLEMENTATION PRIORITIES Streetscape implementation should begin in the Village center where pedestrian infrastructure can be enhanced without reducing parking areas. Priorities include the improvement of sidewalks from the CRSP entrance east to Bubba O’Leary’s, restroom renovations, the installation of a Riverside Deck, and a large pedestrian crossing. From the CRSP entrance west to Genny’s Restaurant, sidewalks should be enhanced and include improvements to the crossing at Terrace Avenue and the new entrance to the existing village-owned parking lot.

9 0 M O U N TA I N S TO M AI N STREETS

E X H I B I T 14

MOVEMENT OF THE PEOPLE The question is simple: how do we get more people to spend more time (and money) in the Village? One answer would change the long-established parking paradigm. The proposed solution: create more parking on the edge of the village center, while rearranging existing parking to provide for wider sidewalks. Such improvements will increase visitor capacity, safety, mobility and enjoyment. It will require a movement OF the people to create movement FOR the people.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

91

C HA P T E R 3 // R E CO M M E NDATI O NS

3

2

THE GATHERING PLACE AND CONNECTOR

The Gathering Place is one of

T OU R IS M E N HA NC E M E NT AR E A A 2

of Hickory Nut Falls and is a

the few public areas within the Village that can host larger events. The property boasts

tremendous

views

short walk, albeit uphill, from Main Street. Improvements

TERRACE AVENUE POCKET PARK AND CONNECTOR

The

TOURIS M E NHANCE ME NT ARE A A3

crossing.

at The Gathering Place will provide for another quality

Terrace

Avenue

Pocket Park is located on Main

Street

the

proposed

across

from

Riverside

Deck and adjacent to the proposed large brick paved Improvements

for this pocket park are relatively

inexpensive

civic space and ensure quality event programming for

compared to other public projects. This small project is

visitors.

highly feasible and could be a quick “win” to advance

Recommendations A2.1 The Gathering Place Improvements

the Village’s vision. A connector sidewalk along Terrace Avenue would provide safe access to existing parking.

Recommendations

Develop and implement site-specific construction plans for The Gathering Place that effectively frames views of Hickory Nut Falls. The site should not only be improved for special events, but also as a civic space, such as a garden and seating area.

A2.2 The Gathering Place Connector Develop and implement site-specific construction plans that

A3.1 Pocket Park Development Develop and implement site-specific construction plans for Terrace Avenue Pocket Park. Elements should include quality landscaping and a hardscape that provides for seating and stairs to access Terrace Avenue.

establish a sidewalk from Main Street (preferably along Terrace

A3.2 Terrace Avenue Connector

Avenue) to The Gathering Place. Terrace Avenue should be

Develop and implement site-specific construction plans for

widened to effectively accommodate emergency services.

pedestrian infrastructure along Terrace Avenue.

A2.3 The Gathering Place Signage Upon completion of site improvements, install directional signage at Main Street inviting visitors to explore The Gathering Place.

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M O U N TA I N S TO M AI N STREETS

EXHIBIT 15

THE GATHERING PLACE CONNECTOR The Gathering Place, which boasts stunning views of Hickory Nut Falls, is the Villageâ&#x20AC;&#x2122;s only public lawn area for hosting community concerts and events. After this public area is enhanced with modest improvements, Terrace Avenue and the Villageâ&#x20AC;&#x2122;s public parking area will need to be improved to gain a safe and clear walkway to the Gathering Place. A sidewalk and directional signage should be considered with any improvements at the corner of Terrace Avenue and Main Street.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

93

C HA P T E R 3 // R E CO M M E NDATI O NS

5

4

RIVERWALK AND RIVERSIDE DECK

The

T OU R IS M E N HA NC E M E NT AR E A A 4

maintenance,

Riverwalk

along

the

Broad River is one of the Villageâ&#x20AC;&#x2122;s

greatest

Effective

assets.

management, and

access

to this asset are vital to tourism

RIVER PARK AND CONNECTOR

River Park is located on the

TOURIS M E NHANCE ME NT ARE A A5

is approximately 1.5 acres

east edge of the Village and is partly within Lake Lure jurisdiction. The park in size and includes 10-15

development

parking spaces, picnicking,

in the Village. The existing Riverwalk path should

and direct access to the Broad River. The park is the first

be well kept and remain natural, but access points

Village amenity when entering from the east. Village

must be improved to establish inviting and brand

sidewalks are located to the west approximately .3 miles

consistent entrances. Business owners adjacent to the

from the park. This small park should be enhanced with

Riverwalk must screen any outdoor storage visible

improved parking, signage, and river access. Bike parking

from the Riverwalk.

will also be required here since the Lake Lure multi-use

Recommendations A4.1 Riverside Deck Implementation

path is proposed to terminate at River Park (see Lake Lure District Tourism Enhancement Area #1: River Park to Morse Park Connector). Finally, the park should be grafted into the Village with a sidewalk connector.

Develop and implement site-specific construction plans for the Riverside Deck on existing Village property.

A4.2 Riverwalk Entrances Implementation Develop and implement site-specific construction plans for all Riverwalk entrances.

A4.3 Outdoor Storage Policy Pass a Village ordinance requiring that no outdoor storage be visible from the Riverwalk.

Recommendations A5.1 River Park Improvements Develop and implement site-specific construction plans for River Park on existing Village property.

A5.2 River Park to Village Connector Develop and implement site-specific construction plans for the River Park to Village connector.

9 4 M O U N TA I N S TO M AI N STREETS

EXHIBIT 16

UP BY THE RIVER ON THE RIVERSIDE DECK The Riverwalk has become one of the greatest assets of Chimney Rock Village and rightly so. It is rare that such an active Main Street can offer such an authentic, nature-based experience. To further leverage this unique asset, the Riverside Deck is proposed as a raised public plaza and viewing area for the Broad River.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

95

96

M O U N TA I N S TO M AI N STREETS

A: SECTION

TERRACE DR PUBLIC PARKING

MA

MEDINA’S RESTAURANT

CAFE TABLES

IN STREET

GALE’S

MOUNTAIN TRADERS

FEATHERHEADS FRANKENDON’S

HICKORY NUT GORGE BREWERY

SEE CLOSE UP NACHITO’S

VILLAGE SCOOP

CAFE TABLES

CHIMNEY ROCK PARK TICKET OFFICE

RESTROOMS

CAFE TABLES

CAFE TABLES

EXISTING RIVERWALK Riverside Upper Deck

CHIMNEY ROCK GEMSTONE MINE

CHIMNEY ROCK STATE PARK ENTRANCE

SEE SECTION

SECTION LINE

GENNY’S

BUBBA O’LEARY’S GENERAL STORE

EXISTING RIVERWALK

Broad River Riverside Upper Deck

EXHIBIT 17

RIVERSIDE DECK The Riverside Deck will serve as a public plaza and connector between Main Street and the Riverwalk.

PEDESTRIAN CROSSING: CL

FEATHERHEADS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N PARALLEL PARKING

97

PEDES AREA

B

TO U RIS M DIST RICT B

LAKE LURE The Lake Lure Tourism District is compromised of five (5) distinctive Tourism Enhancement Areas, including: 11

// River Park to CRSP, Town Center, and Morse Park Connector

22 // Morse Park

Big Three: KEY ASSETS AND CHALLENGES

33 // Marina and Lake Walk

ASSETS

4 4 // Town Center and Beach

1. Town controlled marina with public/

55 // Pool Creek Park Collectively, the Enhancement Areas cast a vision for a re-imagined visitor experience in Lake Lure.

There are four project areas, including the marina, beach, town center, and Pool Creek Park, that offer public/private partnership opportunities. Multi-use paths are proposed that would connect

private partnership opportunities 2. Beach area and stunning mountain views 3. Town center area with considerable townowned property

the beach to Chimney Rock Villageâ&#x20AC;&#x2122;s River Park. An alternative Town Center plan is presented that

CHALLENGES

does not require a significant NCDOT investment, such as the plan currently adopted by the Town.

1. No vibrant town center, and initial implementation of existing town center plan requires major NCDOT investment 2. Proposed infrastructure projects require significant financial commitments and private partnerships 3. Limited use of town assets during evening and throughout year as restrooms and pocket parks, need aesthetic improvement

98

M O U N TA I N S TO M AI N STREETS

Fire

e ri

1 5

64

130

CHIMNEY ROCK VILLAGE RIVER PARK

d

1304

3 130

Main

Church

Se

B

ud

da

p

Boys Cam

ish aW

fly

Sh

Te r r a c

Pine

MAP 9

1304

/// L A KE LU RE T OURISM ENHANC EMEN T AREAS

ROCKY BROAD RIVER

LAKE LURE FLOWERING BRIDGE 9 647 4

ALT

74

3 Seton

Ma

rin

a

C

ey himn

2

MORSE PARK

9

ock yR Ch i mne

LAKE LURE

5

ndon

64

a As

tom less

Bot

Kee ter

HWY 74

l ria

ctor

mo

Pro

Arc

Me

ade

4

Ha

rris

Chimney Rock State Park

Jac k Lo

L

ak e

Beac

h

Lower Collier

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

Washb ur

99

100 M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 01

C HA P T E R 3 // R E CO M M E NDATI O NS

1

RIVER PARK TO CRSP, TOWN CENTER, AND MORSE PARK CONNECTOR T OU R IS M E N HA NC E M E NT AR E A B 1

Connectivity is vital between Chimney CRSP,

Rock and

Improvements

Village,

Lake

Lure.

for

River

Park were outlined within the Chimney Rock Village Tourism

District,

which

include park enhancements and a sidewalk connection west to the Villageâ&#x20AC;&#x2122;s Main Street.

For

Lake

Lure,

however, River Park serves as the west terminus of the proposed multi-use path that will ultimately connect to Chimney Rock State Park, Morse Park, the marina and visitor center, beach, town center, and Pool Creek Park (see map on page right).

Recommendations B1.1 Rocky Broad Easement Acquisition Obtain a letter of intent from landowners between River Park and the Flowering Bridge. Conduct preliminary engineering, identify specific trail corridor, and record town-owned trail easements. Secure MOU between Lake Lure and CRSP for bridge and trail connectivity.

B1.2 River Park to CRSP and Town Center Implementation Develop and implement site-specific construction documents for the multi-use path, bridge, and trail connection to CRSP and the Lake Lure Town Center.

B1.3 Memorial Highway and Boys Camp Road Multi-Use Path Implementation In coordination with NCDOT, develop and implement sitespecific construction plans for a multi-use path along Memorial

From River Park to the Flowering Bridge, a multi-use

Highway connecting River Park, the Flowering Bridge, and

path is proposed along Memorial Highway and along

town-owned property on Boys Camp Road.

the Rocky Broad River. A bicycle and pedestrian bridge is proposed connecting the Riverside Event Center to

B1.4 Boys Camp Road to Morse Park Bridge Connector

Chimney Rock State Park, providing a connection to not

Develop and implement site-specific construction documents for

only the state park, but also to the Lake Lure Town Center.

a multi-use bridge from town-owned property on Boys Camp

Another bicycle and pedestrian bridge is proposed from

Road to Morse Park. Seek nearby trail easements if necessary.

the town-owned land on Boys Camp Road to Morse Park.

102 M O U N TA I N S TO M AI N STREETS

1304

Holly Sh

MAP 10

dd Bu

Sea

y

Main

elter

/// R I V ER PA RK T O T OWN C EN TER AND MO RSE PAR K C O N N ECT OR

Boys Camp

Church

ollow

h Wis

Happy H

Cryst al

130

Duffy &

Carr

74

5

ALT

Southside

130

64

5

1304

CHIMNEY ROCK VILLAGE RIVER PARK

LAKE LURE FLOWERING BRIDGE

ROCKY BROAD RIVER

Mem

orial

MORSE PARK

CAROLINA MOON COFFEE 64

Ch im n e

N

0

250’

ney im Ch

ew vi

Ma rinL aa ke

Chimney Rock State Park

y Roc k

500’

TO LAKE LURE TOWN CENTER

PROPOSED MULTI-USE PATH

La

ke M

a

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 103

C HA P T E R 3 // R E CO M M E NDATI O NS

2

MORSE PARK

The Morse Park Master Plan

T OU R IS M E N HA NC E M E NT AR E A B 2

The complete master plan

was completed in fall 2018. document is available on the Lake Lure website. The plan

is fully supported by the RCTDA, but requests that Lake Lure considering the following:

» » Provide for Bicycle and Pedestrian Bridge extending over the Broad River from the town-owned property on Boys Camp Road to Morse Park

» » Retrofit existing sidewalks along Memorial Highway to serve as a multi-use path that would connect to the Rocky Broad River and back to the bridge connection at Morse Park

» » Relocate the Marina and Boat Slips in accordance with this plan (see Lake Lure Tourism Enhancement #3)

Recommendations B2.1 Morse Park Implementation Develop and implement site-specific construction documents in accordance with the Morse Park Master Plan.

104 M O U N TA I N S TO M AI N STREETS

7 L3

3 L3

Expanded Parking (+/- 30 Stalls) 6 L3

Non-Motorized River Access

Existing Picnic Shelters Relocated Adjacent to Playgrounds/Creekbed Parking Multi-Use Pavilion/Band Shell Stage EquipmentAccess

Re-route Service Access Road

Enhanced Banks (Naturalized

1 L1

Event Lawn BROAD RIVER

Vending Plaza Proposed Multi-Use Asphalt Trail Wetland Interpretive Boardwalk With Wildlife Viewing Blinds

Playgrounds (Age Groups Separated by Dry Creek Bed )

Paved Walk Additions

Possible Future Connection Expanded Council Chamber For Event

TOWN HALL

Walled Garden/ Event Space With Plantings And Seating

Amphitheater Event / Open Use Lawn (1.5 Ac.)

Views

Dry Creek Bed/ Stormwater Enhancement Market Shelters

Wetland Cell 3

Wetland Cell 1

Renovated Welcome Center (Restrooms) Plaza Charging Station

Wetland Cell 2

Event / Open Use Lawn Marina “

“Sea Wall” (By Others)

MORSE PARK MASTER PLAN The Morse Park Master Plan was completed in fall 2018. The complete master plan document is available on the Lake Lure website.

Existing Asphalt Paths

Reduce Existing Lagoon.

Enhance Perimeter Plantings

Formalize Marina Access (Major Elements On-Axis) Accommodate Multi-Use Circulation From Sea Wall

EX HIBIT 1 8

Viewing Tower

Bridge

LAKE LURE

75’

150’

Scale

C R E D IT: E Q U IN OX E N V IR O N M E N TA L

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 105

C HA P T E R 3 // R E CO M M E NDATI O NS

3

MARINA AND LAKE WALK

The proposed new Lake Lure

T OU R IS M E N HA NC E M E NT AR E A B 3

the

Visitor Center, Marina, and Lake Walk have the potential to

fundamentally visitor

change

experience

in

Lake Lure and the region as a whole.

EXHIBIT 19

LAKE WALK CROSS SECTIONS The new Lake Walk will extend approximately 80’ into Lake Lure from the Highway 64 edge of pavement. This width will provide for parking, a 10’ wide bike path, and an 18’ walking path.

These high

priority infrastructure improvements will result in the development of a new boardwalk, 90 new boat slips that

EXISTING CONDITIONS

will generate additional revenue for the town, a 5,000 sq. ft. marina, visitor center, and restaurant, a new boat ramp, and restructured and added parking within Morse Park.

Recommendations B3.1 Marina and Lake Walk Implementation

Highway 64/74

10’ to 20’ from road edge to lake

existing boardwalk Lake Lure

Develop and implement site-specific construction documents in accordance with the new Marina and Lake Walk Master Plans (see following exhibits).

PROPOSED CONDITIONS

B3.2 Marina Public/Private Partnership Agreement Solicit and select a private developer to operate a restaurant within the new Lake Lure Marina and Visitor Center. The private entity shall participate in construction of the facility. Lake Lure should establish an MOU between the private developer (restaurant operator) and RCTDA (visitor center operator).

Highway 64/74

angled parking

slip road

10’ bike track with pedestrian planter area and walls sea wall

+/- 80’ from road edge to sea wall

106 M O U N TA I N S TO M AI N STREETS

boat slips

Lake Lure

EXHIBIT 20

LAKE LURE MARINA AND VISITOR CENTER The proposed Lake Lure Marina and Visitor Center is an ideal opportunity for a public/ private partnership. While the lower floor can serve as a visitor center and gift shop, the upper floor provides for a restaurant space ideal for a private owner/operator.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 107

APPROXIMATELY 90 BOAT SLIPS ADDED TO EXISTING MARINA WITH NEW LAYOUT

Lake Lure

PEDESTRIAN PLAZA AND SEA WALL DAY BOAT SLIPS

H

NEW GAS PUMP AND BOAT RAMP Y W

64

4 /7

EXISTING BOARDWALK EDGE

DAY BOAT SLIPS

BICYCLE PARKING

To To wn TWO-WAY of BICYCLE PATH 10â&#x20AC;&#x2122; L

ak eL ure

NEW MARINA TWO STORY +/- 5000 SF

EXHIBIT 21

EXISTING PAVEMENT EDGE AND DRIVEWAYS TO REMAIN MARINA PLAZA

108 M O U N TA I N S TO M AI N STREETS

ONE-WAY ANGLED PARKING AREA (24 SPACES)

LAKE LURE MARINA SITE PLAN A complete redesign of the existing marina would provide for approximately 90 additional boat slips and nearly $200,000 in additional annual revenue for the Town. The existing boat ramp would be moved to the north side of the marina providing seamless pedestrian and bike access between the new visitor center marina and the Lake Walk.

EX HIBIT 22

INTRODUCING THE LAKE WALK The existing Lake Lure boardwalk linking the marina to the beach is in disrepair and must be replaced. A new seawall would provide an opportunity to create parking and a walking and biking path. The seawall will also provide access to an expanded boat slip system.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 109

C HA P T E R 3 // R E CO M M E NDATI O NS

4

TOWN CENTER AND BEACH

Lake Lureâ&#x20AC;&#x2122;s existing Town Center plan calls for a

T OU R IS M E N HA NC E M E NT AR E A B 4

Recommendations

major NCDOT traffic circle after crossing the Pool Creek bridge on Memorial Highway from the east.

B4.1 Town Center Temporary Parking Plan

Without this traffic circle and accompanying

Develop a plan to relocate public works from behind the Arcade to install temporary

road infrastructure, Lake Lure is unable to realize

parking. Work with private landowners west of the Arcade to develop temporary parking.

a dynamic town center and private investment.

Both parking areas should attempt to begin creating the new town center block grid.

During the planning process, various stakeholders

B4.2 Beach Area Implementation

questioned whether Lake Lure should continue to wait on NCDOT. In response,

Upon completion of the temporary parking, develop and implement site-specific

an alternative plan is presented herein that allows Memorial Highway to remain

construction plans for the beach area including the new Lake Walk and market/

in place, providing Lake Lure the opportunity to take advantage of its town-

restaurant.

controlled streets and property.

B4.3 Market/Restaurant Partnership

A new town green would be established in front of the Arcade. On-street

Solicit and select a private developer to participate in a private/public partnership for

parking is offered within a grid pattern that would support private development

the new market/restaurant.

over time. Residential uses are recommended behind the Arcade. If the new

B4.4 New Beach Kidsâ&#x20AC;&#x2122; Zone Implementation

entrance to CRSP were implemented, visitors would be ushered to the State

Develop and implement site-specific construction documents for a new water slide

Park gateway along a Main Street corridor.

and zip-line with a landing area in the lake. The backside of the water slide and zip-line

Significant portions of the Lake Lure Town Center area and beach area will

tower should be accessible to the new Lake Walk, where a climbing tower should be

need to be implemented in tandem. The beach area plan includes an extension of the Lake Walk to Pool Creek Park. The Lake Walk area between Memorial Highway and the beach is approximately 30-40 feet wide and requires the removal of all on-street parking. This infrastructure improvement requires that new parking be developed in accordance with the Town Center. Temporary parking behind and beside the Arcade building should be developed in a manner to begin implementing the proposed town center block system and would sufficiently replace lost parking from in front of the beach area.

A new market or restaurant is proposed along the beach, which would replace the current beach house. The new structure would be opposite the new town green across from Memorial Highway. This project should be developed through public/private partnership.

110 M O U N TA I N S TO M AI N STREETS

operated by a private partner.

RD

OUTDOOR ADVENTURE TRAIL AND PEDESTRIAN BRIDGE TO MORSE PARK

MULTI-USE PATH FROM POOLE PARK TO MARINA, CONTINUES TO CHIMNEY ROCK

ADAPTIVE REUSE

CONNECTION TO POOLE PARK

PARKING AREA

Lake Lure APPROX. 90 BOAT SLIPS ADDED ADD 20 NEW BOAT SLIPS

FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS

NON-MOTORIZED BOAT LAUNCH

BOARDWALK AND SEA WALL

GATEWAY TO BEACH WITH SEASONAL CONTROLLED ACCESS

VIEWS

ZIPLINE

LAKESIDE MARKET

REJUVENATED WATER PARK CONSTRUCT NEW 5000 SF 2-STORY MARINA

TOWN GREEN

BOARDWALK CONNECTION TO BEACH, WITH DAY BOAT SLIPS PARKING AREA

TO CHIMINEY ROCK

HIST

LAKE LURE INN

PARKING AREA

MAP 11

ARCADE

PEDESTRIAN ZONE

PARKING AND INFILL DEVELOPMENT AREA

ORIC

PARKING AREA

/// R I V E R PA RK T O T OWN C ENTER

AN D M OR S E PA RK CONNE C TO R

VIEW

SHE D

AXI S

HISTORIC TOWN LAYOUT SHOWN IN DASHED LINES

GATEWAY TO CHIMNEY ROCK STATE PARK T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N

TOWN CENTER

N

0

100’ 200’

400’

111

FOCAL POINT AT TERMINUS OF AXIS

SHUTTLE SHUTTLE PARKING AREA COURTYARD WITH PARKING AREA CAFE TABLES

SHUTTLE PARKING AREA

FUTURE GATEWAY TO CHIMNEY ROCK STATE PARK

LAKE LURE DINER LAKE LURE DINER

SEPARATED SEPARATED BIKE TRAIL BIKE TRAIL

CONTINUOUS BOARDWALK CONTINUOUS BOARDWALK FROM FISHING AREA TO FROM FISHING AREA TO MARINA MARINA

INFILL

REJUVENATED REJUVENATED WATER PARK WATER PARK

CABANAS ALONG CABANAS ALONG BOARDWALK BOARDWALK 4 /7 6 4 74 Y4 / HWY 6 HW

INFILL

TOWN GREEN

POTENTIAL GREENWAY CONNECTION

LAKE LURE LAKE LURE

EX HIBI T 23

POOL PARK POOL PARK

FOCAL POINT AT TERMINUS OF AXIS

Y

HW

64

4 /7

LAKESIDE MARKET

LAKE LURE

FISHING AREA, EXPANDED

BOAT CHURCH AND EXPANDED MORSE PARKBEACHFRONT DAY BOAT SLIPS MORSE PARKBEACHFRONT

FISHING AREA, FISHING AREA,AND BOAT CHURCH BOAT AND DAYCHURCH BOAT SLIPS DAY BOAT SLIPS

NON-MOTORIZED BOAT LAUNCH

POOL PARK

SHUTTLE PARKING AREA

LAKE LURE DINER

COURTYARD WITH CAFE TABLES

SEPARATED BIKE TRAIL

CONTINUOUS BOARDWALK FROM FISHING AREA TO MARINA

SLIP ROAD CONCEPT WITH PARALLEL PARKING SLIP ROAD CONCEPT WITH PARALLEL PARKING ALONG ARCADE STREET ALONG ARCADE STREET OUTDOOR ADVENTURE TRAIL AND OUTDOOR ADVENTURE PEDESTRIAN BRIDGE TOTRAIL MORSEAND PARK PEDESTRIAN BRIDGE TO MORSE PARK ADAPTIVE ADAPTIVE SLIP ROAD REUSE RE-USE

INFILL

REJUVENATED WATER PARK

N

ARCADE

LAKE LAKE LURE INN

CABANAS ALONG BOARDWALK

0

NN

Lake Lure’s existing town center plan requires a major NCDOT LAKE LURE INN infrastructure investment before any improvements can be made.

INFILL AREA This plan preserves NCDOT’s currentPARKING highway location and provides an opportunity for Lake Lure to develop a central green and road ADAPTIVE 4 grid within areas that remain primarily under its control. /7 TOWN 64 ADAPTIVE REUSE Y GREEN HW REUSE INFILL

POTENTIAL GREENWAY

PARALLEL PARKING PARALLEL PARKING

GATEWAY TO BEACH WITH SEASONAL CONTROLLED ACCESS

LAKE LURE TOWN CENTER

112 M O U N TA I N S TO M AI N STREETS

SLIP ROAD SLIP ROAD

Pool Creek

NON-MOTORIZED FUTURE GATEWAY TO NON-MOTORIZED BOAT LAUNCH CHIMNEY ROCK BOAT LAUNCH STATE PARK

ool Creek ol Creek

REJUVENATED WATER PARK

CABANAS ALONG BOARDWALK

GATEWAY TO BEACH WITH GATEWAYCONTROLLED TO BEACH WITH SEASONAL ACCESS ARCADE ACCESS SEASONAL CONTROLLED

LAKESIDE LAKESIDE MARKET MARKET

SEPARATED BIKE TRAIL

LAKE LAKE LURE LURE INN INN LAKE LAKE LURE LURE INN INN

INFILL

PARKING AREA

TOWN TOWN GREEN GREEN

CONTINUOUS BOARDWALK FROM FISHING AREA TO MARINA

LAKE LURE INN

LAKE LURE INN LAKE LURE INN INFILL INFILL

LAKE LURE DINER

PARALLEL PARKING 150’

300’

GATEWAY TO BEACH WITH 0 150’ ACCESS 300’ SEASONAL CONTROLLED

LAKESIDE MARKET

NON-MOTORIZED

0

450’ 450’

600’ 600’

S LIP ROAD ALTERNATIVE EXPANDED

MORSE PARKBEACHFRONT

LAKE LURE

FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS

150’

3

E X H I B I T 24

LAKESIDE MARKET Proposed along Lake Lure beach is a new market and restaurant. From the perspective of the existing Arcade building in town center, the proposed Lakeside Market is placed opposite the planned town green. The project should be developed through a public/private partnership.

P u bl i c /P r i vate Par t n e r s h i p O ppor t u n i t y

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 3

C HA P T E R 3 // R E CO M M E NDATI O NS

5

POOL CREEK PARK

Poole Creek Park serves as the

Recommendations

Walk. The open green with

B5.1 Pool Creek Park Implementation

T OU R IS M E N HA NC E M E NT AR E A B 5

picnic tables is proposed to

Develop and implement site-specific construction documents

remain, while the Lake Walk

for Poole Creek Park.

east terminus of the Lake

extends along the parkâ&#x20AC;&#x2122;s

waterfront to a new non-motorized boat launch and boat slip area designed for boaters wanting to access the Lake Walk, beach, and town center. The old ABC store should be repurposed through a private/public partnership.

114 M O U N TA I N S TO M AI N STREETS

GREEN

SEASONAL CONTROLLED ACCESS

H

LAKESIDE MARKET

LAKE LURE

FISHING AREA, BOAT CHURCH AND DAY BOAT SLIPS

NON-MOTORIZED BOAT LAUNCH

eek

POOL PARK

POOL CREEK PARK IMPROVEMENTS

ADAPTIVE REUSE

Poole Creek Park serves as the east terminus of the Lake Walk, which extends along the parkâ&#x20AC;&#x2122;s waterfront to a new non-motorized boat launch and boat slip area designed for boaters wanting to access the Lake Walk, beach, and town center.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 5

N

EX HIBIT 25

C

TO U RIS M DIST RICT C

CHIMNEY ROCK STATE PARK & SURROUNDING AREA The Chimney Rock State Park and Surrounding Area District is compromised of two (2) Tourism Enhancement Areas, including: 11

// Lake Lure Summits Trail

22 // Chimney Rock State Park Collectively, the Enhancement Areas call for the full realization of the Lake Lure Summits Trail and the Chimney Rock State Park Master Plan, which is proposed to traverse the whole of Lake Lure while connecting key ridges and assets.

Big Three: KEY ASSETS AND CHALLENGES ASSETS 1. Chimney Rock State Park is a major tourism driver to the region 2. Partnership with NC Division of State Parks 3. World-class recreation development opportunities

CHALLENGES 1. Private landowner participation is necessary to establish Summits Trail 2. Limited state funding for CRSP land acquisition and development 3. Local staff and maintenance required to support recreation infrastructure

116 M O U N TA I N S TO M AI N STREETS

1

LAKE LURE SUMMITS TRAIL

The Lake Lure Summits Trail

T OU R IS M E NH A NC E M E NT AR E A C 1

Open Space Plan (originally

is ranked a “high priority”

/// S U M M I T S T R A I L M A STE R P LA N MAP 11

within the Lake Lure Parks, Recreation, adopted and

last

Trails,

December

and 2007

amended

May

2014). The RCTDA provides explicit support for this project due to its length (>30 miles) and the connectivity such an asset would provide among the region’s natural and cultural resources. Page right, Map 11: Summits Trail Master Plan, highlights this proposed trail on this map excerpt from the Lake Lure Parks, Recreation, Trails, and Open Space Plan.

Recommendations C1.1 Lake Lure Summits Trail Implementation Work with Lake Lure and its partners to secure easements, develop plans, and construct the Lake Lure Summits Trail.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 7

C HA P T E R 3 // R E CO M M E NDATI O NS

2

CHIMNEY ROCK STAT E PARK

Chimney Rock State Park

T OU R IS M E N HA NC E M E NT AR E A C 2

encompasses

more

Recommendations

than

5,700 acres and is best

C2.1 CRSP Master Plan Implementation

known for its distinctive 315

Support the implementation of the CRSP Master Plan.

ft. Chimney Rock formation.

C2.2 CRSP Trail System Maintenance and Development

The park also features hiking trails for various skill levels

and the 404-ft. Hickory Nut Falls waterfall. Over the

Participate in the planning, development, and construction of the CRSP trail system (and areas adjacent to the State Park).

past three years, the park has averaged 260,685 annual

Of particular interest to the RCTDA is additional mountain

visitors. The park will reopen the elevator to the top of

biking trail mileage to increase the Weed Patch Trail network.

Chimney Rock in fall 2018.

A network of 30-40 miles of MTB trail will allow the RCTDA to

In 2011 the Division of NC State Parks and Recreation completed the Chimney Rock State Park Master Plan. The

more robustly market this activity.

C2.3 Via Ferrata Trail

RCTDA recognizes the value of an ever-improving state

Of particular interest to the RCTDA are projects that are

park to the region’s tourism-dependent economy. The

particularly unique, which not only will draw visitors, but also

RCTDA fully supports ongoing efforts to improve park facilities and fully realize the 2011 park master plan.

earned media. A via Ferrata (Italian for “iron way”) is a mountain trail route equipped with steel cables, ladders, and other fixed anchors such as wooden walkways and suspended bridges (see exhibit page right ). Such a feature at CRSP, in a location such as the now closed Cliff Trail, would be of significant interest to the RCTDA. The RCTDA should also explore such a trail on property not owned by the state.

118 M O U N TA I N S TO M AI N STREETS

/// CH IMNEY ROC K STAT E

PA R K MAST ER PL AN

EXHIBIT 26

VIA FERRATA TRAIL

WEED PATCH MOUNTAIN

MAP 12

The RCTDA and its partners should explore the development of a via Ferrata (Italian for “iron way”), which is a mountain trail route equipped with steel cables, ladders, and other fixed anchors such as wooden walkways and suspended bridges.

WORK WITH TOWN AND OTHER PARTNERS TO PLAN MOUNTAIN BIKE TRAILS AT WEED PATCH MOUNTAIN

TENT CAMPING AREA

MB EAGLE ROCK

LOCATION OF PROPOSED TOWN PARK AND PUBLIC ACCESS AT WEED PATCH MOUNTAIN

MB SHUMONT MOUNTAIN

P3

CEDAR KNOB

RUMBLING BALD MOUNTAIN

P3 TENT CAMPING AREA

P3

P3 EXISTING CORRIDOR TO BE CLOSED AND REROUTED

EXISTING RUMBLING BALD CLIMBING DAY USE AREA ROUND TOP MOUNTAIN

PROPOSED RUMBLING BALD DAY USE AREA

EX

ER

R RO AD I V CKY BRO

PICNIC AREA (TYP.)

CHIMNEY ROCK EXCLAMATION POINT

P1

PICNIC AREA (TYP.)

EXISTING ENTRANCE ROAD TO BE USED AS ONE-WAY EGRESS ROAD

EX

PROPOSED CHIMNEY ROCK STATE PARK VISITOR CENTER AT THE MEADOWS

P2

PROPOSED PARK ENTRY ROAD BOTTOMLESS POOLS DAY USE AREA THE ORCHARDS BOTTOMLESS POOLS TENT CAMPING AREA

P1 P2 STONY MOUNTAIN TENT CAMPING AREA SUGARLOAF MOUNTAIN

CANE CREEK MOUNTAIN

P1

P1

L EG E N D Chimn ey Roc k St ate Park Conse r vation Zon e s Stu dy Area Co unt y B o un d ary Wate r

TENT CAMPING AREA

Pl ann ed Region al Trails Feature s/de s tin ations

WORLD’S EDGE

Ove rl oo ks C am p ing

PRIVATE ROAD FOR RESIDENT AND STATE PARK ACCESS ONLY

Exis ting Paved Roadways Exis ting U n paved Roadways TRAI L S LEGEND:

PROPOSED WORLD’S EDGE DAY USE AREA

EX

Exis ting H iking Trails

P1

Ph a

P2

Ph a se 2 H iking Trails

P3

Ph a se 3 H iking Trails

MB

Ph a se 1 M o unt ain Bike Trails

N

se 1 H iking Trails

PH OTO BY OTH E R S

SC ALE: 1” = ½ M I LE 0

½

1

PHOTO BY OTHERS

miles

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 1 9

C HA P T E R 3 // R E CO M M E NDATI O NS

TOUR IS M REGION

Main Streets Rutherford County’s Main Street Tourism Region includes

The Main Street Region will offer visitors direct access to one

three distinct Tourism Districts:

of the greatest strengths of Rutherford County: its people.

A A // Rutherfordton Main Street

With the implementation of strategic public infrastructure investments among municipal leaders, RCTDA, and grant-

B // Spindale Main Street B

making agencies, a new era of entrepreneurship, small

C // Forest City Main Street C

business, and private sector investment can advance; and

D // Main Street Gateways and Connectors D (see Map 13: Main Street Region Tourism Districts)

The Main Street Tourism Region provides a unique opportunity for visitors to experience three unique historic Main Street communities. Tourism growth within this area of Rutherford County will require that ALL Main Street environments are vibrant, possess quality public spaces, and are connected not just via the Thermal Belt Rail Trail (TBRT), but also through a vast multi-use path trail network.

While infrastructure development recommendations within this section will often reference trails and the importance of connectivity, it is the subsequent tourism region section (Countywide) that will focus on the TBRT and greater trail connectivity, particularly among the many great assets and smaller towns within the County. Alternatively, the purpose of this section is to highlight the importance of streetscape infrastructure, quality development, public plazas, parks and open spaces, and other assets that must ultimately be connected via paths and trails.

120 M O U N TA I N S TO M AI N STREETS

when this collaboration unfolds, Rutherford County will take its rightful place in the new economy.

RUTHERFORD

The ultimate brand position (as discussed in chapter 2) is for the Main Street Region to be recognized as the “trail

town capitals” of Western North Carolina. This brand will require great Main Streets and more than 30 miles of

BOUND

connected trails. Accordingly, infrastructure development goals for this Tourism Region include:

T O U R I S M MASTER PLAN

1 // Establishing the best collection of neighboring Main Streets in Western North Carolina 2 // Creating high-quality and unique destination points

3 // Providing unparalleled access to trails, greenways, and rivers

Main Street Brand Objective: Establish the

Region as a collection of distinct trail towns threaded together by an extensive trail system.

The Main Street Region’s ultimate brand position is as the “trail town capitals” of Western North Carolina, but this will require years of concerted work and commitment.

This brand will demand great Main Streets and a 30+ mile connected network of multiuse paths.

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MAP 13

ill

/// MAIN ST REET REGION T O U R I S M P L A N N I NG D I S T R ICTS

M ws re

des itesi Wh

Bostic S u

rO

Pearid ge

be

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Am

rm

s Fa Seven Oak

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 21

122 M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 123

A

TO U RIS M DIST RICT A

RUTHERFORDTON MAIN STREET The Rutherfordton Main Street District is comprised of four (4) Tourism Enhancement Areas, including: 11

// Cleghorn Creek and Toms Street

22 // Main Street Core

Big Three: KEY ASSETS AND CHALLENGES ASSETS

33 // Court Street

1. High-quality, pedestrian friendly Main Street

44 // Kiwanis Park

2. Close to downtown is Cleghorn Creek, which is

Collectively, Enhancement Area improvements sustain a vibrant downtown with injected support from new residential development and a lively Purple Martin Greenway corridor, which will ultimately be connected to the regional trail network. A reimagined Kiwanis Park will serve as a unique destination, providing kids with creek access and an experiential playground. Greenway users will be able to easily access downtown via improvements along Court Street, which is the least steep town center access from Cleghorn Creek.

not only a natural feature, but also serves as a corridor for the future Purple Martin Greenway 3. Kiwanis Park is a relatively undeveloped 4-acre green adjacent to Cleghorn Creek

CHALLENGES 1. There are multiple vacant tracts or old structures between Main Street and Cleghorn Creek, which signal a lack of private investment 2. NCDOT highway status for Main Street limits the Townâ&#x20AC;&#x2122;s ability to guide improvements 3. Gateway entrances to the town center, particularly from the south and east, are not aesthetically inviting

124 M O U N TA I N S TO M AI N STREETS

Southern

Cemetary

/// RU T HE R FO R D T O N M A IN

S T R E E T T O U R I S M D I S TR ICT M

n

cB

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ra ye r

MAP 14

4

7th

6th

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6th

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500’

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The Main Street Region’s ultimate brand position is as the “trail town capitals” of Western North Carolina, but this will require years of concerted work and commitment. This brand will demand great Main

Ch

M

ut ec

i

s

rri

Ha

Ex

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 125

d

///C HA CLEG H ORN CREEK S T U DY A R E A P Tlm E R 3 // R E CO M M E NDATI O NS

MAP 15

E

3rd Toms FIRST UNITED METHODIST CHURCH

KIDSENSES FUTURE EXPANSION

FIRST BAPTIST CHURCH

Taylors

221

221

4th

5th

6th

7th

Main

M cB

Central

PEDESTRIAN CONNECTIONS

PURPLE MARTIN GREENWAY

FUTURE INFILL POTENTIAL

PARK ENTRANCES

PURPLE MARTIN LINEAR PARK & FUTURE STREAM ENHANCEMENT

CORRIDOR ENHANCEMENTS

126 M O U N TA I N S TO M AI N STREETS

3rd

PARK BOUNDARY

Washington 6th

LEGEND

US POST OFFICE

N

0

200’ 400’

800’

Trade

BOY SCOUT BUILDING

ra yer

Court

THERMAL BELT TRAIL

2nd

en Gre

ry Cemete

KIWANIS PARK STUDY AREA

1st

Cleghorn

1

CLEGHORN CREEK AND TOMS STREET

Toms Street and Cleghorn

T OU R I S M E N H ANC E M E NT AR EA A 1

this area entails new infill

Creek are located adjacent and

east

center.

of

The

the

town

vision

development

and

for an

enhanced and accessible Purple Martin Greenway. New residential development near downtown will help sustain downtown businesses, creating a more vibrant experience for visitors. Due to the large Cleghorn Creek floodplain, there are opportunities to create enhanced public areas, such as pocket parks and plazas, along the future Purple Martin Trail.

Recommendations A1.1 Toms Street Infill Development The Town of Rutherfordton should work to acquire potential infill development properties in order to effectively broker a public/private partnership and establish new downtown residential uses. The Town may be able to broker new development without acquisition, but should plan to participate in Toms Street streetscape enhancements.

A1.2 Toms Street Streetscape Implementation In coordination with private infill development, develop and implement detailed streetscape construction plans for Toms Street.

A1.3 Purple Martin Greenway Enhancement Acquire property along Cleghorn Creek and develop an enhanced greenway plan for this area that includes a pocket park and plaza. Work in tandem with Kids Senses to ensure these areas can be used for outdoor programming.

EXHIBIT 27

CLEGHORN CREEK, TOMS STREET, AND COURT STREET Although a wide floodplain along Cleghorn Creek limits development opportunities along Cleghorn Street, there are multiple development opportunities along Toms Street and Court Street. Residential infill is recommended to help further support downtown small businesses. After all, a vibrant business community in downtown means a great experience for Rutherford County visitors.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 127

Existing Condition Looking East

Lane Attorney’s Office

Existing Condition Looking East

Lane Attorney’s Office

2

MAIN STREET CORE

Although

Main

currently

appealing

T OU R IS M E N HA NC E M E NT AR E A A 3

participate in future Main

Wall with Railing

is

and will

enhancements,

particularly

after

Parking for Attorney’s Office

5.5' Sidewalk

15.5’ Travel Lane

Parking for Attorney’s Office

5.5' Sidewalk

15.5’ Travel Lane ~ 4 2 ' R . O . W.

its restrictions on vehicular impediments on Main Street, thus providing for the installation of more pedestrianoriented infrastructure.

Recommendations A3.1 Main Street Enhancement Plan Develop a Main Street enhancement plan in coordination with NCDOT to create improved intersections, pedestrian crossings,

Develop and implement site-specific

5.5' Sidewalk

15.5’ Travel Lane

5.5' Sidewalk

~ 4 2 ' R . O . W. Street Trees and Landscaping Where Feasible Street Law Trees and Landscaping Office Where Feasible

Proposed Condition Proposed Condition

Post Office Post Office

Law Office

Law OfficeLaw Office

construction of the new bypass, NCDOT can alleviate

A3.2 Main Street Implementation

C L

15.5’ Travel Lane

the

new Highway 221 Bypass is constructed. With the

and bicycle and pedestrian access to Kiwanis Park.

C L

P RO P O SE D

Street

RCTDA

Post Office

Parking for Attorney’s Office

Parking for Attorney’s Office

TOMS ST

Entrance and Parking for Post Office

TOMS ST

construction documents for Main Street.

Paved Crosswalks 5.5' Sidewalk

10’ 10’ Travel Travel Paved Crosswalks Lane Lane C

5.5' Sidewalk

10’ Travel Lane

L

C L

10’ Travel Lane

~ 4 2 ' R . O . W.

EXHIBIT 28

Post OfficPeost Office

the

Wall with Railing

Sidewalk Sidewalk

active,

Street

Post Office

E X I STING

C HA P T E R 3 // R E CO M M E NDATI O NS

Entrance and Parking 7’ Bike for5.5' Post Office SidePath walk

5.5' 7’ Bike SidePath 4’ Paver Edge walk 4’ Paver Edge

COURT STREET REIMAGINED ~ 4 2 ' R . O . W.

The Court Street right-of-way extends approximately 42 feet in width near Toms Street.

By reducing the travel lanes from 15.5 feet to 10 feet, additional area is provided for street trees, a bike path, and sidewalks.

128 M O U N TA I N S TO M AI N STREETS

3

COURT STREET TOU R I S M E NH A NC E M E NT ARE A A 2

Court Street will serve as a primary connector between the Purple Martin Greenway and

Rutherfordtonâ&#x20AC;&#x2122;s

Street;

the

Court

Main Street

right-of-way is approximately 42 feet in width, providing an opportunity for an adequate bicycle and pedestrian connection. Infill development along Court Street should be encouraged. New residential, office, or retail uses will create a more activated greenway and downtown core, creating an enhanced visitor experience.

Recommendations A2.1 Court Street Implementation Develop and implement site-specific construction documents for Court Street.

A2.2 Public/Private Partnership The Town of Rutherfordton should work to acquire potential EX HIBIT 23

infill development properties along Court Street to directly

COURT STREET CONNECTOR

guide private investment. An alternative approach, which

Court Street will serve as a vital connection from the Purple Martin Greenway to downtown Rutherfordtonâ&#x20AC;&#x2122;s restaurants and shops. The street should be redeveloped to accommodate a bicycle connection while maintaining two-way vehicular lanes.

Infill development and private investment should be encouraged along this corridor.

and landowners willing to sell key properties.

provides less control for the Town, is to connect developers

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 129

C HA P T E R 3 // R E CO M M E NDATI O NS

4

KIWANIS PARK

The

Kiwanis

Park

T OU R IS M E N HA NC E M E NT AR E A A 4

of a six-month series

Master Plan is the result of

stakeholder

community

and

meetings.

The Rutherford Bound consultant team developed a complete Kiwanis Park Master Plan that outlines

Recommendations A4.1 Kiwanis Park Core Implementation

A4.3 Kiwanis Park Dog Park and Greenway Trailhead Develop and implement site-specific construction

Develop and implement site-specific construction

documents for the “dog park and greenway trailhead”

documents for the park “core” in accordance with the

area in accordance with the Kiwanis Park Master Plan.

Kiwanis Park Master Plan.

A4.2 Kiwanis Park Entrance Plaza and Green

A4.4 Kiwanis Park Expansion Work with adjacent landowners to purchase additional

all plan details (see Rutherfordton town website).

Develop and implement site-specific construction

property to expand the park and further protect

The plan is anchored by an open green, large

documents for the park “entrance plaza and green” in

Cleghorn Creek. Update the Kiwanis Park Master Plan

accordance with the Kiwanis Park Master Plan.

with the acquisition of adjacent property.

shelter, and an experiential playground. The Purple Martin Greenway will extend through the park and a greenway trailhead is proposed along Cleghorn Street.

Approximately 30 stakeholders attended each of the three public meetings held in Rutherfordton.

130 M O U N TA I N S TO M AI N STREETS

KIWANIS PARK

Kiwanis Park anchors the north end of downtown Rutherfordton. The park is a key gateway for visitors entering town south bound on Highway 221.

/// K I WA N I S PA R K S I T E A NA LYSIS MAP 16

CLE

GHO

PARK EDGES NEED DEFINITION AND PRIVACY FOR ADJACENT RESIDENCES

VIEWS FROM PARK ONTO PRIVATE PROPERTY

EXISTING BRIDGE DRAINAGE DITCH

T EN S

RN S T

CLEGHORN FLAT AREA

GRE

FLOODWAY SWINGS VIEWS FROM PARK ONTO PRIVATE PROPERTY

NICE OPEN VIEWS OF ENTIRE PARK

FUTURE PLANNING DEPARTMENT

EXISTING BRIDGE FLAT AREA

STEEP SLOPE

E 7TH MA

IN

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ST

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0

EXIST

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30’

BOY SCOUTS BUILDING

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60’

120’

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 3 1

CREEK

EX HI BI T 30

NORTH CLEG

A NEW VISION FOR KIWANIS PARK The Kiwanis Park Master Plan is the result of a six-month series of stakeholder and community meetings. The plan is anchored by an open green, large shelter, and an experiential playground. The Purple Martin Greenway will extend through the park and a greenway trailhead is proposed along Cleghorn Street.

15 Park ing

HOR

S p a ce s

N S TR

Entranc

EET

e Sign

D o g Pa rk

Kiosk Greenway Connector

Stream Enhancement

PURPLE

Evergreen Plant Material Screening Views of Private Property

Small Shelter

Experiential Playground

Open Green

Creek Entrance for Dogs

RT

IN

GR

EE

NW

AY

Seating Area Entrance Sign Spa

ce s

Small Shelter

8 Pa r

king

TO

Creek Play Area

MS

STR

EET

Large Shelter

Alternate Restroom Location

UT

H

MA

IN

ST

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7TH

Entrance Plaza with OVNHT Sculpture

STR

EET

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EN S TRE

ET

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MA

RE

N

0

30’

60’

120’

ET

132 M O U N TA I N S TO M AI N STREETS

RUTHERFORD T O U R I S M

CONCEPTUAL PLAN OF KIWANIS PARK

EXHI BI T 31

PARK FACILITIES AND PRECEDENTSRK Kiwanis Park will be a passive park facility anchored by an open green, trails, creek access, and an experiential playground.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 133

B

TO U RIS M DIST RICT B

SPINDALE MAIN STREET The Spindale Main Street District is comprised of two (2) major Tourism Enhancement Areas, including: 11

// West Main Street

22 // East Main Street

Big Three: KEY ASSETS AND CHALLENGES

Together, these Enhancement Areas comprise a complete streetscape master plan for the Town

ASSETS

of Spindale and take advantage of Spindaleâ&#x20AC;&#x2122;s most unique asset: direct access to the Thermal Belt

1. Direct connectivity between Main Street

Rail Trail. This plan is the result of six months of collaboration among town staff, elected officials, concerned citizens, and business owners.

While establishing a new streetscape vision, the town concurrently developed a brand platform that provides clear goals for how the community will support tourism development and effectively tell its story to visitors. As a result, town stakeholders agreed that Main Street infrastructure should support locations for live music and provide a direct appeal to families visiting the Thermal Belt Rail Trail.

and Thermal Belt Rail Trail 2. Active West Main Street businesses and wide sidewalks 3. History of live music associated with downtown businesses and WNCW radio

CHALLENGES 1. Inadequate access management (too many driveway cuts) along Main Street creates dangerous pedestrian environment 2. Timeworn sidewalks, intersections, and general streetscape infrastructure 3. Lack of connectivity among two historic Main Streets (West and East)

13 4 M O U N TA I N S TO M AI N STREETS

DE

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MAP 17

N SO

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G

PE

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IN

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LA N

RL

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/// TOW N OF SPINDAL E T O U R I S M P L A N N I NG D I S T R I C T

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SPINDALE ELEM. SCHOOL

KI

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CL

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RD

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 135

RYA NR H

Be

IA

DA

al

SY LVA N

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EL M

erm

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ARIZ ONA

Thermal Belt

136 M O U N TA I N S TO M AI N STREETS

Rail Trail T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 137

B R A N D PL AT F O R M

S T R AT E GI C B R AN D P L AT F ORM

S P I NDA L E, N C A M A I N S T R E E T, FA M I LY F R I E N D LY, T R A I L T O W N .

POSITIONING SUMMARY A f a mi l y- f r i e nd l y, ye t e c l e c ti c h u b of mu si c a n d tra i l- b a se d re cre ati on At t he he a r t o f t he The r ma l B e lt Tra i l, D owntown S p i n da le wi ll re cla i m i ts or i gi n a l i de nt i t y a s a center o f s o c i a l l i fe, re c re at i o n, a nd mu s i c i n Ru th e r ford Cou nt y.

S p i nd a l e w i l l d i f fe re nti ate i tse lf f rom oth e r Ru th e r ford Cou nt y town s by le ve ra gi n g th e d i rec t a cces s o f t h e Th erma l B e l t R a i l Tra i l i nto d owntown , a n d by f u si n g li ve mu si c a n d soci a l li fe i nto th e tra i l exp er i en ce.

B R A N D G O A L S - T H I S N E W B R A N D W I L L ...

OBJECTIVE

1

B y p ro m o t i n g a s e a m l e s s co n n e c t i o n o f t h e Th e r m a l B e l t R a i l Tra i l into m a i n

B u i l d o n t h e s e a s o n e d re p u t at i o n o f W N C W ra d i o, t h e grow i n g awa re n e s s o f t h e Th e r m a l B e l t R a i l Tra i l, a n d ex i s t i n g s o c i a l l i fe to e s t a b l i s h d ow ntow n S p i n d a l e a s a n e c l e c t i c, m u s i c - ce nte re d

s t re e t a n d s i m u l t a n e o u s l y l e ve ra gi n g t h e

Tra i l Tow n

W N C W re p u t at i o n , t h e S p i n da l e b ra n d w i l l h e l p fo s te r a n d p ro m o te t h e co n ce p t o f S p i n da l e a s a n e c l e c t i c, f a m i l y- f r i e n d l y t ra i l - tow n .

2

R e i n fo rce S p i n d a l e a n d o t h e r R u t h e r fo rd M a i n St re e t co m m u n i -

3

Prov i d e a wa r m we l co m e to f a m i l i e s, c yc l i s t s, a n d a c t i ve yo u n g

t i e s a s d e s t i n at i o n - q u a l i t y W N C Tra i l Tow n s

p ro fe s s i o n a l s w h o h ave t rave l e d to ex p e r i e n ce t h e Th e r m a l B e l t R a i l Tra i l.

BRAND ESSENCE

A l i t t l e o f f - b e at (f u n k y ), we l co m i n g, a n d s m a l l b u s i n e s s - o r i e nte d.

Ac t i ve, a n d t ra i l - f a c i n g.

P O S I T I O N I N G S TAT E M E N T

“

We l co m e to S P IN DA L E, yo u r

S p i n d a l e w i l l d i f fe re nt i ate i t s e l f

f u n k y, ye t f a m i l y- f r i e n d l y h u b

f ro m o t h e r W N C tow n s by f u s i n g

o f m u s i c, s o c i a l l i fe, a n d t ra i l b a s e d re c re at i o n i n Ru t h e r fo rd

En j oy c ra f t b e e r, l i ve m u s i c, a n d a l o n g - di s t a n ce t ra i l ex p e r i e n ce fo r t h e w h o l e f a m i l y.

BRAND PROMISE

Co u nt y.

”

815 W. K ing St. B oone, N C 28607

i t s d i re c t a cce s s to a m a j o r ra i l t ra i l w i t h s o c i a l l i fe a n d l i ve m u s i c.

(828)386-1866

w w w.DbDplanning.com

EXHI BI T 32

SPINDALE BRAND The Town of Spindale is currently exploring rebranding concepts.

By promoting a seamless connection of the Thermal Belt Rail Trail into main street and simultaneously leveraging the WNCW reputation, the Spindale brand will help foster and promote the concept of Spindale as an eclectic, family-friendly trail-town.

138 M O U N TA I N S TO M AI N STREETS

C O NC E P T 1

CO NCEP T 2

“Welcome to SPINDALE, your funky, yet family-friendly hub of music, social life, and trail-based recreation in WNC.” T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 139

C HA P T E R 3 // R E CO M M E NDATI O NS

1 West

Main

Street

Recommendations

WEST MAIN STREET

The

T OU R IS M E N HA NC E M E NT AR E A B 1

from the former Farmers

B1.1 Farmers Market Alternative Plan Implementation

Federation

This is a high priority project that must take effect prior to TBRT

Enhancement Area extends approximately

2,500 building

feet to

Maryland Street, located just

west of the intersection of Main Street and the Thermal Belt Rail Trail. Proposed streetscape improvements include new sidewalks, street trees, and lighting. An adaptive reuse of the former Farmers Federation building could provide for a new restaurant or brewery that would directly serve trail users. A new music stage and reimagined town green is proposed for the Spindale House lawn.

construction, which is planned for summer/fall 2018. Work with NCDOT and the TBRT committee and contractor to develop and implement site-specific construction documents that would move the TBRT and implement a public plaza accordingly.

B1.2 West Main and TBRT Intersection Implementation This is a high priority project that must take effect prior to TBRT construction, which is planned for summer/fall 2018. Work with NCDOT and the TBRT committee and contractor to develop

An alternative plan (see Spindale Farmers Market

and implement site-specific construction documents that

Alternative) proposes a route for the TBRT that crosses

would create a safe pedestrian crossing in accordance with the

at the Oak Street intersection, rather than its traditional

enclosed West Main Street Streetscape Master Plan.

rail line location. This would also create space for a public

B1.3 Streetscape West Implementation Phase 1

plaza that could serve as a Farmers Market venue.

Develop and implement site-specific construction documents

The subsequent renderings and illustrations provide

for West Main Street between Nebraska and Tanner Street.

visual details for the future of West Main Street.

B1.4 Spindale House Event Lawn Implementation Develop and implement site-specific construction documents for the lawn area of Spindale House, including the stage and green.

B1.5 Streestcape West Implementation Phase 2 Develop and implement site-specific construction documents for remaining portions of streetscape plan.

140 M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 41

EX HIBIT 33

The west section of the Spindale Streetscape Master Plan calls for a significant investment in the Town’s intersections. Infill redevelopment, ideally in the form of a brewery and restaurant, is proposed in the former Farmers Federation building located at the Town’s west entry of the Thermal Belt Rail Trail. The plan calls for a stage and improved lawn area in front of the Spindale House and, to the east, improved vehicular access management and a landscape median.

142 M O U N TA I N S TO M AI N STREETS

MATCHLINE

WEST SPINDALE STREETSCAPE MASTER PLAN

MATCHLINE

CASE STUDY: POTTERY RD PEDESTRIAN REFUGE ISLAND

PHOTO BY OTHERS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 143

144 M O U N TA I N S TO M AI N STREETS

EXHIBIT 34

SOMETHING NEW IS ON TAP IN SPINDALE Main Street Spindale is uniquely embedded into the Thermal Belt Rail Trail. While the town must take the lead to create bicycle and pedestrian infrastructure, it is private business that must leverage these assets to create compelling experiences for locals and visitors. At the west entrance to Main Street there are several opportunities for the adaptive re-use of existing buildings and infill development.

Businesses should be encouraged to directly serve and interact with trail users.Â

146 M O U N TA I N S TO M AI N STREETS

EXHIBIT 35

THE LIVELY CORNER OF OAK AND MAIN Oak Street serves as a major gateway in downtown Spindale. Improvements at this intersection should place motorists on notice: pedestrian movement is a high priority in Spindale. When new pedestrian traffic breeds new small business, Spindale will take its rightful place in the New Economy.

EX HIBIT 36

STREETS WITH A PURPOSE Spindaleâ&#x20AC;&#x2122;s west Main Street is a hub for music and nightlife. The block between Tanner and Nebraska is considered a high priority for redevelopment; streetscape improvements here will establish a precedent for the future of downtown Spindale.

148 M O U N TA I N S TO M AI N STREETS

E XISTING

SIDEWALK

ANGLED PARKING ANGLED

PARKING

TRAVEL LANE TRAVEL LANE

TRAVEL

PARALLEL

LANE TRAVEL LANE

PARKING PARALLEL PARKING

PROP O SED

SIDEWALK

CUSTOM CUSTOM LIGHTING LIGHTING STREET TREES STREET TREES IN GRATES IN GRATES

STREET TREES STREET TREES IN GRATES

IN GRATES

2’ OVERHANG

2’ OVERHANG

SIDEWALK

ANGLED PARKING

TRAVEL LANE

TRAVEL LANE

SIDEWALK

PARALLEL PARKING

SIDEWALK

ANGLED PARKING

ANGLED CURB & GUTTER PARKING PAVER STRIP

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING TRAVEL LANE

TRAVEL LANE

TRAVEL LANE PARALLEL PARKING

TRAVEL LANE SIDEWALK

PARALLEL PARKING

ANGLED PARKING

PAVER STRIP SIDEWALK CURB & GUTTER

CURB & GUTTER

PAVER STRIP CURB & GUTTER

P RO P O S E D

PAVER STRIP

STREET TREES IN GRATES

STREET TREES 2’ OVERHANG IN GRATES

CUSTOM LIGHTING STREET TREES IN GRATES

STREET TREES IN GRATES

2’ OVERHANG

2’ OVERHANG

SIDEWALK

EXHI BI T 37

ANGLED PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

PAVER STRIP

PAVER STRIP

CURB & GUTTER

WEST SPINDALE CROSS SECTION STREET TREES IN GRATES

SIDEWALK

SIDEWALK

CURB & GUTTER

Spindale’s west Main Street boasts a 19-foot sidewalk and angled 2’ OVERHANG parking. Lanes are proposed to slightly shift providing additional room for parked cars. The sidewalk width will remain, but street trees, which were well received at the streetscape plan public meeting, will be a pleasant addition.

PARALLEL PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

CURB & GUTTER

SIDEWALK

SIDEWALK

ANGLED PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

SIDEWALK

CURB & GUTTER

PAVER STRIP

PAVER STRIP

CURB & GUTTER

ANGLED PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

SIDEWALK

CURB & GUTTER

PAVER STRIP

PAVER STRIP

CURB & GUTTER

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 149

C HA P T E R 3 // R E CO M M E NDATI O NS

2

EAST MAIN STREET

The

T OU R IS M E N HA NC E M E NT AR E A B 2

from Maryland Street west

B2.1 Streetscape East Phase 1 Plan Implementation

to Oakland Road. Proposed

Develop and implement site-specific construction documents

streetscape

for streetscape enhancements from Elm Street to Main Street

East

Main

Street

Recommendations

Enhancement Area extends approximately

2,200

feet

improvements

include new sidewalks, street trees, and lighting. The

Baptist Church.

plan also alleviates many significant driveway cuts that

B2.2 Pump Track Implementation

exist along Main Street. Controlled access for vehicles

Develop and implement site-specific construction documents

along Main Street will create a more inviting and safer

for pump track along the TBRT.

pedestrian environment.

The primary East Main Street area has existing angled

B2.3 TBRT Serpentine Garden and Plaza Implementation

parking, but narrow sidewalks. The streetscape plan

Develop and implement site-specific construction documents for

demonstrates

the serpentine section of TBRT.

how

parallel

parking

would

provide

for wide, more inviting sidewalks. Across from Main Street businesses, a serpentine section of the TBRT is presented, creating visitor interest and an opportunity for landscaping, respite from hot days, and public art. At the intersection of Main and Kentucky, the town owns a small parcel that would be ideal for a bicycle pump track.

150 M O U N TA I N S TO M AI N STREETS

B2.4 Streetscape East Phase 2 Plan Implementation Develop and implement site-specific construction documents for remaining portions of streetscape plan.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 5 1

C HA P T E R 3 // R E CO M M E NDATI O NS

EX HIBIT 38

The east portion of the Spindale Streetscape Master Plan has a variety of compelling features. True to urban form principles, vehicles have controlled access to parking areas, there are opportunities for infill development, and planted medians are provided where possible. The plan leverages the Thermal Belt Rail Trail and entices its users to explore all nearby businesses. A serpentine trail section and a bicycle pump track are sure to be the talk of the town.

1 52 M O U N TA I N S TO M AI N STREETS

MATCHLINE

EAST SPINDALE STREETSCAPE MASTER PLAN

MATCHLINE

CASE STUDY: PUMP TRACK “CĒSIS” IN LATVIA

PHOTO BY OTHERS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 153

E X H IB IT 3 9

PARALLEL FOR THE PEDESTRIAN Enter Spindale from the East and you will find an eclectic streetscape that effectively blends Spindaleâ&#x20AC;&#x2122;s visual brand and its active small business community. While existing angled parking provides for more vehicle capacity, parallel parking (shown here) provides for a wider sidewalk and increased pedestrian capacity. A combination of mixed materials is used to create a destination-quality sidewalk treatment sure to entice users from the Thermal Belt Rail Trail.

154 M O U N TA I N S TO M AI N STREETS

TRAVEL ANGLED PARKING LANE

TRAVEL TRAVEL LANE LANE

TRAVEL PARALLEL LANE PARKING

PARALLEL PARALLEL PARKING PARKING

PARALLEL PARKING

TRAVEL TRAVEL LANE LANE

TRAVEL TRAVEL LANE LANE

ANGLED ANGLED PARKING PARKING

CUSTOM LIGHTING CUSTOM

LIGHTING

CUSTOM LIGHTING

CUSTOM LIGHTING STREET TREES IN GRATES

SIDEWALK SIDEWALK CURB CURB

E XISTING

PARKING

STREET TREES IN GRATES

STREET TREES IN GRATES

STREET TREES IN GRATES

STREET TREES IN GRATES

STREET TREES IN GRATES

2’ OVERHANG

PROP O SED

SIDEWALK ANGLED

2’ OVERHANG

PARALLEL PARKING TRAVEL LANE

CURB & GUTTER

ANGLED PARKING

TRAVEL

TRAVEL LANETRAVEL LANE

TRAVEL LANE

PAVER STRIP LANE

TRAVEL LANE PARALLEL PARKING

ANGLED PARKING SIDEWALK

SIDEWALK CURB

PAVER STRIP

PARALLEL PARKING

SIDEWALK

CURB & GUTTER

CURB & GUTTER

PAVER STRIP

PAVER STRIP

CURB & GUTTER

SIDEWALK

PARALLEL PARKING

TRAVEL LANE

CURB & GUTTER

PARALLEL PARKING

TRAVEL LANE

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

PARALLEL PARKING

CURB & GUTTER

SIDEWALK PAVER STRIP CURB & GUTTER SIDEWALK

PAVER STRIP CURB & GUTTER

CUSTOM LIGHTING

STREET TREES IN GRATES

STREET TREES IN GRATES

SIDEWALK

P RO P O S E D

ANGLED PARKING

2’ OVERHANG STREET TREES IN GRATES

2’ OVERHANG

SIDEWALK

PARALLEL PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

CURB & GUTTER

SIDEWALK PAVER STRIP

STREET TREES IN GRATES

CURB & GUTTER

E XHI BI T 40

EAST SPINDALE CROSS SECTION ANGLED PARKING

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

SIDEWALK

CURB & GUTTER

PAVER STRIP

PAVER STRIP

CURB & GUTTER

Angled parking in Spindale’s east Main Street could remain TRAVEL TRAVEL PARALLEL LANE LANE PARKING or, as shown here, parallel parkingSIDEWALK would allow for a wider CURB & GUTTER PAVER STRIP sidewalk and street trees.

CURB & GUTTER PAVER STRIP ANGLED PARKING

STREET TREES IN GRATES

STREET TREES IN GRATES SIDEWALK PARALLEL TRAVEL LANE PARKING CURB & GUTTER

SIDEWALK PARALLEL TRAVEL LANE PARKING CURB & GUTTER

TRAVEL LANE

TRAVEL LANE

PARALLEL PARKING

PARALLEL PARKING

SIDEWALK PAVER STRIP CURB & GUTTER

SIDEWALK PAVER STRIP CURB & GUTTER

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 155

C

TOURISM DISTRI CT C

FOREST CITY MAIN STREET The Forest City Main Street District is comprised of five (5) Tourism Enhancement Areas, including:

1 1 // West Main and Park Square 2 // East Main 2 3 // Cherry Mountain & North Powell 3 4 // Martin, McDaniel, and Blanton 4 5 // Mill Area 5 Forest City possesses one the best Main Streets in all of Rutherford County. Its mature tree canopy combined with a robust business community provides a compelling experience for any visitor. And with the new Florence Mill Park (noted in Chapter 2) set to open in fall 2018, this City will have a major amphitheater from which to host special events and programming with direct access to the 14-mile Thermal Belt Rail Trail.

15 6 M O U N TA I N S TO M AI N STREETS

EXHIBIT BY OTHERS

EX HIBIT 41

FOREST CITY STREETSCAPE MASTER PLAN Tourism enhancements for the Forest City Tourism District are proposed in accordance with the Cityâ&#x20AC;&#x2122;s adopted 2014 streetscape master plan.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 157

C HA P T E R 3 // R E CO M M E NDATI O NS

1

WEST MAIN AND PARK SQUARE T OU R IS M E N HA NC E M E NT AR E A C 1

Recommendations

2

EAST MAIN TOURIS M E NHANCE ME NT ARE A C2

Recommendations C2.1 East Main Street/Mill Street and Blanton Alley

C1.1 West Main Street and Church Street Intersection Improvements

Develop and implement site-specific construction documents in

Develop and implement site-specific construction documents in

C2.2 East Main Street Mid-Block Crossing

accordance with adopted Forest City Streetscape Master Plan.

C1.2 West Main Street and Yarboro Street Intersection Improvements Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

C1.3 West Main Street and Thomas Street Intersection Improvements

accordance with adopted Forest City Streetscape Master Plan.

Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

C2.3 East Main Street and Powell Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

Develop and implement site-specific construction documents in

C2.4 East Main Street and North Broadway Street

accordance with adopted Forest City Streetscape Master Plan.

Develop and implement site-specific construction documents in

C1.4 Park Square/Cherry Mountain and East Main Intersection Improvements

accordance with adopted Forest City Streetscape Master Plan.

Develop and implement site-specific construction documents in

Develop and implement site-specific construction documents in

accordance with adopted Forest City Streetscape Master Plan.

accordance with adopted Forest City Streetscape Master Plan.

C1.5 Park Square Plaza Implementation Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

15 8 M O U N TA I N S TO M AI N STREETS

C2.5 East Main Street and South Broadway

EXHIBIT BY OTHERS

EX HIBI T 42

EAST MAIN STREET AND PARK SQUARE PLAZA AREA The Park Square area provides an opportunity for public gathering and additional pedestrian amenities. The proposed design would provide additional trees, landscape area, public seating, and street furniture. The plaza would be accessible via a mountable curb allowing horse and buggy drop-off and pick-up. The design increases walkability within the fabric of the Main Street corridor as well as additional space for civic programming.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 159

EXHIBIT BY OTHERS

EX HI BI T 43

EAST MAIN STREET AND POWELL STREET VIEW 2 A redesigned pedestrian crosswalk will provide for a pedestrian refuge within the center median. In addition, “bump-outs” on the south and north side of the Main Street will provide for beautification, protection of vehicles, and pedestrian safety. The overall design reduces the amount of time in which pedestrians are exposed to traffic.

160 M O U N TA I N S TO M AI N STREETS

EXHIBIT BY OTHERS

EX HIBI T 44

EAST MAIN STREET AND NORTH BROADWAY This intersection marks the beginning of the Main Street Historic District. A stamped asphalt crosswalk will lead pedestrians across Broadway. The north side of Main Street features a landscaped curb extension or “bump-out,” which provides a landscaping area to compliment other downtown plantings.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 61

C HA P T E R 3 // R E CO M M E NDATI O NS

3

CHERRY MOUNTAIN AND NORTH POWELL T OU R IS M E N HA NC E M E NT AR E A C 3

4

MARTIN, MCDANIEL, AND BLANTON TOURIS M E NHANCE ME NT ARE A C4

Recommendations Recommendations C4.1 Martin and Blanton Alleys C3.1 Cherry Mountain Street and Blanton Alley

Develop and implement site-specific construction

Develop and implement site-specific construction

Streetscape Master Plan.

documents in accordance with adopted Forest City Streetscape Master Plan.

C3.2 North Powell and Blanton Alley Develop and implement site-specific construction

documents in accordance with adopted Forest City

C4.2 McDaniel Alley and Martin Alley Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

5

MILL AREA TOU R I S M E NHA NC E M E NT AREA C5

Recommendations C5.1 Depot Street and East Main Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

C5.2 Powell Street and Mill Street Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan.

C5.3 Mill Street and Harmon Street Roundabout

documents in accordance with adopted Forest City

Develop and implement site-specific construction

Streetscape Master Plan.

documents in accordance with adopted Forest City

C3.3 Trade Street and Powell Street

Streetscape Master Plan.

Develop and implement site-specific construction

C5.4 Pavilion on Park Square

documents in accordance with adopted Forest City Streetscape Master Plan.

Develop and implement site-specific construction documents in accordance with adopted Forest City Streetscape Master Plan. .

16 2 M O U N TA I N S TO M AI N STREETS

EXHIBIT BY OTHERS

EX HIBIT 45

CHERRY MOUNTAIN STREET AND BLANTON ALLEY Cherry Mountain Street is a major gateway from northeastern Rutherford County to downtown Forest City. The crosswalk at Cherry Mountain Street and Blanton will alert drivers of a pedestrian environment and assist with traffic calming.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 163

8

7

11

6

13 - 14

9

5

10 12

4 2 3

EXHIBIT BY OTHERS

EX HIBIT 46

PAVILION ON PARK SQUARE The RCTDA will continue to support the efforts of Forest City to implement its Florence Mill Park Master Plan.

164 M O U N TA I N S TO M AI N STREETS

1

EXHIBIT BY OTHERS

EX HIBIT 47

MILL STREET AND HARMON STREET ROUNDABOUT The Mill and Harmon Streets roundabout was constructed in 2006. This entrance will serve as a major entrance to the Florence Mill Park. Exceptional landscaping in the area will be critical as Florence Mill Park is finalized.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 165

D

TO U RIS M DIST RICT D

MAIN STREET SURROUNDING AREAS The Main Street Surrounding Areas District is

1

2

MAIN STREET CONNECTORS

HIGHWAY 74 GATEWAYS

T OU R IS M EN HANC EM EN T AR EA D1

T OU R I S M E N H A NC E M E N T AREA D2

Recommendations

Recommendations

D1.1 Highway 221 Alt. Streetscape and Land Use Plan

D2.1 Highway 74 Gateways

Areas along Highway 221 Alternate between the

Undertake a cooperative planning effort to strategically

construction document to enhance all gateway

Countyâ&#x20AC;&#x2122;s three major historic Main Streets must

redevelop this corridor and enhance historic Main Street

enhancement areas.

comprised of two (2) Tourism Enhancement Areas, including: 11

// Main Street Connectors

22 // Highway 74 Gateways While each Main Street community and its connectivity

to

the

TBRT

are

critical,

the

county must ensure the proper design for areas connecting

and

approaching

these

assets.

be visually enhanced. A robust streetscape and

gateways.

corridor. In addition, the RCTDA must partner with

D1.2 Streetscape and Land Use Plan Implementation

NCDOT, municipalities, and the County to establish

Develop and implement site-specific construction

compelling gateway entrances into the Main Street

documents to enhance the Hwy. 221 Alt. corridor. Each

Tourism Region, particularly along Highway 74.

municipality and the county should adopt a new zoning

land use development plan is necessary for this

overlay in accordance with the master plan.

166 M O U N TA I N S TO M AI N STREETS

Develop and implement site specific landscape

EX H IBIT 48

QUALITY CONNECTIONS The future of tourism in Rutherford County is predicated on quality development and public spaces within its Main Street communities. However, the areas connecting these Main Streets, particularly along Highway 74 Business, must redevelop in accordance with an adopted streetscape and land use plan that considers vehicle access management, sidewalks, landscaping, and building orientation.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 167

C HA P T E R 3 // R E CO M M E NDATI O NS

TOUR IS M REGION

Countywide Connections Tourism Region This section outlines a linear trail system that will unite the wealth of cultural and natural resources, unique communities,

and

agritourism

businesses

located

throughout Rutherford County. The RCTDA and its partners envision a greenway system that expands upon the TBRT and links a plethora of county assets, offering visitors a unique experience as they explore and interact with the authentic communities and people of Rutherford County. And it is this tourism infrastructure development that will in turn birth the next generation of entrepreneurs and private investment to create new and compelling places to visit.

This section outlines recommendations for two general trail project types 1) Greenway Trails and 2) Paddle Trails.

The greenway trail system is anchored by the TBRT and utilizes many of Rutherford’s streams, rivers, and abandoned rail beds. The proposed paddle trail systems take advantage of Rutherford’s two navigable rivers, the Broad River and Second Broad.

16 8 M O U N TA I N S TO M AI N STREETS

IN THIS SECTION: 11

// Greenway Trails

22 // Paddle Trails

“ The RCTDA and its

partners envision a greenway system that expands upon the TBRT and links a plethora of county assets, offering visitors a unique experience as they explore and interact with the authentic communities and people of Rutherford County.

”

/// CO UN T Y WID E CONNEC T I O N S MAP 18

V ict o ry Trail

SOUTH SOUTH MOUNTAINS MOUNTAINS STATE STATE PARK PARK

11

12

221 ALT

ALT

74

1

e rm ou n

Thermal Belt Rail Trail

d oa Br

8

er Riv

4

Cleghorn Creek: Cleghorn/Broad Confluence to Purple Martin Greenway

5

Purple Martin Greenway

6

Purple Martin Greenway to Spindale/TBRT Connector

7

Hollands Creek Corridor

8

Catheys Creek Corridor

9

Bostic Spur

10

Second Broad: Cliffside to Catheys Creek

FOREST FOREST CITY CITY

eg h Cl

9

k

Broad River: Cleghorn/Broad Confluence to Cliffside

Cr ee

3

n

Broad River: Lake Lure to Cleghorn/Broad Confluence

or

2

4

lland k s Cree

SPINDALE SPINDALE

ro ad

74

ELLENBORO ELLENBORO Riv er

10 74

ALT

26

221

LEGEND

11

Overmountain Victory Trail

Trails Underway Active Rail

12

Thermal Belt Rail Trail to County Line

Inactive Rail

221

SHE

3 Bro ad R ive r

CLIFFSIDE CLIFFSIDE

Major River Confluence Greenway Sections

N

0

2.5

5 MI.

Th r

BOSTIC BOSTIC

B

Thermal Belt Rail Trail

5 6

Ho

ond S ec

1

7

RUTHERRUTHER- RUTH RUTH FORDTON FORDTON

GREENWAY PLANNING SECTIONS

Carolin a

Trail ead

2

ek re C athey s C

LAKE LAKE LURE LURE

Ov

CHIMNEY CHIMNEY ROCK ROCK

tain

64

74

Overmountain Victory Trail

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 169

A

PROJECT A

GREENWAY TRAILS A complete analysis of all greenway corridors was developed using a Google Earth database, which has been provided to the RCTDA. The purpose of this section is to provide quick highlights about each greenway planning section.

Greenway Planning Sections are organized accordingly: 1 // Thermal Belt Rail Trail 1

Additional details, such as specific parcel sizes, road crossings, and aerial

2 // Broad River: Lake Lure to Cleghorn/Broad Confluence 2

photography is available for future greenway planners within the Google Earth

3 3 // Broad River: Cleghorn/Broad Confluence to Cliffside

database.

The countywide connections highlighted herein include twelve (12) greenway planning sections. County leaders are currently developing two trail planning sections: the Thermal Belt Rail Trail (TBRT) and Purple Martin Greenway.

The Broad River Greenway, which extends from Lake Lure to the Cleveland

4 4 // Cleghorn Creek: Cleghorn/Broad Confluence to Purple

Martin Greenway 5 5 // Purple Martin Greenway 6 6 // Purple Martin Greenway to Spindale/TBRT Connector

County line, is bisected into two planning sections with Cleghorn Creek serving

7 7 // Hollands Creek Corridor

as the midpoint terminus.

8 8 // Catheys Creek Corridor

Hollands Creek and Catheys Creek, located north of the TBRT, are examined

9 9 // Bostic Spur

and provide an opportunity to connect the Second Broad and the TBRT. The Second Broad is explored from Catheys Creek south to Cliffside and its confluence with the Broad River.

Two rail trail opportunities are noted, including the Bostic Spur, which is still active but would connect the TBRT to historic Bostic. The Thermal Belt rail corridor is highlighted from the TBRT northern terminus north to the county line. This trail could connect the TBRT to the City of Marion and the Fonta Flora State Trail.

Finally, the Overmountain Victory National Historic Trail, which crosses Rutherford County north to south, is highlighted. This trail provides an opportunity to capitalize on efforts of the US National Park Service.

170 M O U N TA I N S TO M AI N STREETS

10 10 // Second Broad: Cliffside to Catheys Creek 11 11 // Overmountain Victory Trail 12 12 // Thermal Belt Rail Trail to County Line

EXHIBIT 49

GOOGLE EARTH GREENWAY TRAILS ANALYSIS A complete analysis of all greenway corridors has been provided to the RCTDA within a Google Earth database. This database will be a resource for future greenway planners to expand planning efforts.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 7 1

172 M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 173

C HA P T E R 3 // R E CO M M E NDATI O NS

1

Recommendations

THERMAL BELT RAIL TRAIL

The TBRT, the stakeholders

P RO J E C T A 1

the RHI Legacy Foundation

A1.1

LENGTH: 13.36 MILES

have

The Thermal Belt Rail Trail Plan outlines numerous trailhead

ROAD CROSSINGS: 18

foundation for new tourism

opportunities along the 13.36-mile corridor. The RCTDA policy is

POINTS OF INTEREST: FOREST CITY; TOWN OF SPINDALE; PURPLE MARTIN GREENWAY; OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL

product

to invest in only a few key trailheads, including those with direct

who made it a reality, and established

the

development

Rutherford

County.

in

When

the RCTDA and its partners implement the Rutherford Bound

Master

Plan,

the

TBRT will be revealed as a trail spine with tentacles all throughout Rutherford County. The TBRT must be well maintained and the recipient of ongoing improvements and distinctive feature development. The RCTDA goal is

Trailhead Implementation

connectivity to other trails, such as the Purple Martin Greenway connector in Ruth and those with direct connectivity to the historic Main Streets of Forest City and Spindale; compelling plans should be established for these key areas. Subsequently, to develop and implement site-specific construction documents.

A1.2 Rail Trail Enhancement Plan In accordance with the RCTDA’s plan to create the most compelling and unique Rail Trail in the Southeast, the RCTDA should develop a Rail Trail Enhancement Plan that highlights

to make the TBRT one of the most compelling and unique

opportunities for public art, sculpture, gardens, pocket parks,

rail trails in the Southeast.

and new trail-supporting businesses adjacent to the TBRT.

“ The construction of this trail represents a transformational project for the county that combines health and wellness, economic development, and neighborhood improvement.

”

DR. BOBBY ENGLAND, CHAIRMAN THE RHI LEGACY FOUNDATION

174 M O U N TA I N S TO M AI N STREETS

“ The TBRT must be

well maintained and the recipient of ongoing improvements and distinctive feature development. The RCTDA goal is to make the TBRT one of the most compelling and unique rail trails in the Southeast.

It mustn’t remain static.

”

ENHANC E M E N T S @ F L O R E NC E M I L L T R A I L H E A D I N F O R E S T CI T Y

ENHANC E M E N T S A L O NG E A S T S P IN DA L E ’S S T R E E T S CA P E

EX HIBIT 5 0

SAMPLE RAIL TRAIL ENHANCEMENT PROJECT Recommendations within East Spindale’s Streetscape Master Plan, such as the serpentine garden and pump track and improvements such as the Florence Mill Trailhead in Forest City, demonstrate compelling enhancements to the TBRT that will enrich the visitor experience.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 175

1 76 M O U N TA I N S TO M AI N STREETS

E X H I B I T 51

RAIL TRAIL CHARACTER MAKERS The TBRT should be inundated with unique features, or “character markers,” that establish interest and enhance the user experience along the trail.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 177

C HA P T E R 3 // R E CO M M E NDATI O NS

2

BROAD RIVER: LAKE LURE TO CLEGHORN / BROAD RIVER CONFLUENCE

Section

P RO J E C T A 2

Lake Lure and the Gray’s

LENGTH: 23.9 MILES

Road River Access. This trail

ROAD CROSSINGS: 10

corridor also intersects with

POINTS OF INTEREST: PURPLE MARTIN GREENWAY; OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL; DITTMER-WATTS NATURE TRAIL PARK; GRAY’S RD. RIVER ACCESS; OVT CROSSING

the Overmountain Victory

2

extends

approximately 23.9 miles and contains 10 road crossings.

Points of interest within this section include the DittmerWatts Nature Trail Park in

National Historic Trail to the south near the Cleghorn Creek confluence.

Section significant

2

presents

a

opportunity

to

literally connect Rutherford’s Mountains to Main Streets. There are small landowner parcels near the section’s western terminus, creating greater implementation challenges. Along the majority of the corridor, however, are large parcels where only a few landowner agreements could result in significant trail miles.

A detailed report was developed for this section: see appendix 2: Mountains to Main Street Greenway Analysis Report.

1 78 M O U N TA I N S TO M AI N STREETS

EX HIBIT 5 2

MOUNTAINS TO MAIN STREETS REPORT Thanks to the support of the RHI Legacy Foundation, a complete report was developed exploring the feasibility of connecting Lake Lure and the Thermal Belt Rail Trail (See Appendix 2). The report finds that the most feasible route for connecting the “mountains to the Main Streets” includes the Broad River, Cleghorn Creek, the Purple Martin Greenway, and the Thermal Belt Rail Trail. The report also includes an economic impact study.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 179

180 M O U N TA I N S TO M AI N STREETS

E X H I B I T 53

RIVER ROAD CROSSING The Broad River Greenway, or as some have proposed, The Whistle Pig Trail, is most feasible to cross River Road on the west side of the Broad River.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 8 1

18 2 M O U N TA I N S TO M AI N STREETS

E X H I B I T 54

TWO FOR ONE @ GREYS ROAD Paddle trail development can serve as a sound implementation strategy for greenway trail systems. For example, the Greys River Access serves as a pocket park or “node” from which trail development can occur, ideally connecting to another established paddle trail access.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 183

C HA P T E R 3 // R E CO M M E NDATI O NS

3

BROAD RIVER: CLEGHORN/ BROAD RIVER CONFLUENCE TO CLIFFSIDE

Section 3 extends approximately 21.1 miles and contains 9 road crossings and

P RO J E C T A 3

acquisition. This corridor would connect Rutherford County to Cleveland

LENGTH: 21.1 MILES

County and the 15-county Carolina Thread Trail greenway system.

1 railroad crossing. Points of interest include the Coxe Road River Access and the Cliffside Mill and Dam. This section follows the Broad River through the southern part of Rutherford County. The majority of this corridor lies in rural areas, lending itself to large parcels and greater feasibility for land

ROAD CROSSINGS: 9 RAIL ROAD CROSSING: 1 POINTS OF INTEREST: COXE ROAD RIVER ACCESS; CLIFFSIDE MILL & DAM

184 M O U N TA I N S TO M AI N STREETS

MAP 19

/// SO U T HE R N B ROA D R I V E R G R E ENWAY P L A NNING SE CTION T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 185

C HA P T E R 3 // R E CO M M E NDATI O NS

4

CLEGHORN CREEK: CLEGHORN/ BROAD RIVER CONFLUENCE TO PURPLE MARTIN TERMINUS P RO J E C T A 4 LENGTH: 5.14 MILES ROAD CROSSINGS: 5 POINTS OF INTEREST: CLEGHORN PLANTATION; PURPLE MARTIN GREENWAY

Section 4 extends for 5.14 miles and will likely require up to five road crossings.

The trail

connector provides an opportunity to connect the Broad River, Cleghorn Plantation, and the Purple Martin Greenway.

Property acquisition at the confluence of the Broad and Cleghorn Creek is a high priority.

Generally, connecting the TBRT to the Broad River would represent a major victory for Rutherford County tourism.

5

PURPLE MARTIN GREENWAY

The Purple Martin Greenway currently extends 1.2

P RO J E C T A 5

Rutherfordton off of HWY 221. The trail currently

LENGTH: 1.2 MILES

features two road crossings but, upon completion,

PLANNED LENGTH: 2.59 MILES (TOTAL)

will feature 9 total road crossings. The trail, once

CURRENT ROAD CROSSINGS: 2 PLANNED ROAD CROSSINGS (TOTAL): 9 POINTS OF INTEREST: DOWNTOWN RUTHERFORDTON; KIWANIS PARK; THERMAL BELT RAIL TRAIL

miles along Cleghorn Creek, south of downtown

completed, will extend 2.59 miles and connect to Kiwanis Park, Downtown Rutherfordton, and the Thermal Belt Rail Trail. The greenway currently connects to Crestview Park via the Crestview walking loop and sidewalk.

The Purple Martin Greenway is Rutherfordton’s

first natural trail system. Once fully implemented, the trail will create significant connectivity within and around Downtown Rutherfordton, linking key community and tourism assets to the Town’s Main Street.

18 6 M O U N TA I N S TO M AI N STREETS

E X H I B I T 55

PURPLE MARTIN GREENWAY Named after the Purple Martin bird that appeared on General Griffith Rutherford’s family crest, the Purple Martin Greenway is Rutherfordton’s first natural trail system and extends nearly two miles in length. Located just off US Hwy 221, south of downtown Rutherfordton, the greenway feels like a true wilderness escape yet has the convenience of being close to shopping and restaurants.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 187

C HA P T E R 3 // R E CO M M E NDATI O NS

6

PURPLE MARTIN GREENWAY TO DOWNTOWN SPINDALE/TBRT CONNECTOR P RO J E C T A 6

Section 6 extends for 2.72 miles and requires a major road crossing of Hwy. 74-Alt. This trail follows Thunder Road and South Oak, linking the Purple Martin Greenway and the TBRT in downtown Spindale.

This section is a high priority with the possibility of linking the Countyâ&#x20AC;&#x2122;s two major trails.

South Oak Street has a wide right-of-way, providing sufficient width for a greenway along this corridor between Hwy. 74-Alt. and Spindale.

LENGTH: 2.72 MILES ROAD CROSSINGS: 1 POINTS OF INTEREST: PURPLE MARTIN GREENWAY; DOWNTOWN SPINDALE; THERMAL BELT RAIL TRAIL

18 8 M O U N TA I N S TO M AI N STREETS

EXHIBIT BY OTHERS EX H IBIT 5 6

SOUTH OAK STREET ROAD DIET The 2017 Isothermal Regional Bike Plan calls for a “road diet” along South Oak Street providing for the installation of new bicycle infrastructure. Improvements along this corridor are critical for connecting the Purple Martin Greenway, Spindale’s Main Street, and the Thermal Belt Rail Trail.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 189

C HA P T E R 3 // R E CO M M E NDATI O NS

6

HOLLANDS CREEK CORRIDOR P RO J E C T A 7

Section 7 extends for 4.79 miles and contains 5 road crossings. This section connects the TBRT north of Ruth to Catheys Creek.

LENGTH: 4.79 MILES

There is a mix of small and medium size parcels

ROAD CROSSINGS: 5

that present challenges for this section, but its

POINTS OF INTEREST: TBRT CONNECTIVITY; SPINDALE WASTE TREATMENT PLANT (LARGE PROPERTY)

connectivity to the TBRT make Holland Creek a high priority. Efforts should begin near the TBRT and at Spindaleâ&#x20AC;&#x2122;s waste treatment plan.

7

CATHEYS CREEK CORRIDOR P RO J E C T A 8 LENGTH: 6.15 MILES ROAD CROSSINGS: 5 POINTS OF INTEREST: OVNT CONNECTIVITY; HOLLAND CREEK CONFLUENCE; SECOND BROAD CONFLUENE

Section 8 extends for 6.15 miles and contains 5 road crossings. This greenway will connect the Second Broad River north to the Overmountain Victory National Historic Trail. The section area south of the Holland Creek confluence is high priority since this connectivity is critical for extending trail opportunities from the TBRT.

190 M O U N TA I N S TO M AI N STREETS

MAP 20

/// H O LL AND S CREEK A N D CAT HE Yâ&#x20AC;&#x2122;S C R E E K G R E E NWAY P L A NNING SE CTIONS T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 1 91

C HA P T E R 3 // R E CO M M E NDATI O NS

8

BOSTIC SPUR

Section 7 extends 2.86 miles and contains 4 road crossings, 1 river crossing, and 1 railroad

P RO J E C T A 9

This section presents a significant opportunity to connect Bostic within the Greenway trail

LENGTH: 2.86 MILES

system. Currently, the Bostic Spur rail line is active but disused, making it a top priority to

RIVER/ROAD CROSSINGS: 5

rail bank the rail line to secure the corridor.

crossing. The Bostic Spur Trestle Bridge is a point of interest within this section.

RAIL ROAD CROSSING: 1 POINTS OF INTEREST: BOSTIC SPUR TRESTLE BRIDGE; HISTORIC BOSTIC

CASE STUDY: RAIL BIKING IN NORTH CREEK, ADIRONDACKS

Rail biking vehicles are similar to paddle boats on rail wheels, with passengers sitting upright as they pedal themselves. The Bostic Spur trestle bridge could provide for an exctiing adventure should the Bostic Spur ever become decomissioned.

1 92 M O U N TA I N S TO M AI N STREETS

E X H I B I T 57

THE BOSTIC SPUR If ever decommissioned, the Bostic Spur would be ideal for expanding the TBRT to historic Bostic. Along the way, trail users would experience the stunning Bostic Spur trestle bridge.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 193

C HA P T E R 3 // R E CO M M E NDATI O NS

9

SECOND BROAD: CLIFFSIDE TO CATHEYS CREEK

Section 10 extends for 18

P RO J E C T A 1 0

north

LENGTH: 18 MILES

Creek/Second Broad River

ROAD CROSSINGS: 7

confluence.

RAILROAD CROSSINGS: 2

contains 7 road crossings

POINTS OF INTEREST: CLIFFSIDE MILL AND DAM; HENRIETTA; AVONDALE; CAROLEEN; DOGWOOD VALLEY GOLF COURSE; JAMES CROWE MEMORIAL PARK (FOREST CITY)

and 2 railroad crossings.

miles

along

the

Second

Broad River from Cliffside to

Section

the

Cathey’s

This section

10

provides

significant

connectivity

opportunities

among

communities

of

the

Cliffside,

Henrietta, Avondale, and Caroleen. The Second Broad extends along the west boundary of James Crowe Memorial

Park,

providing

an

opportunity

for

trail

connectivity to the major Forest City park facility. This section connects to the Overmountain Victory National Historic Trail via Section A8 as well the TBRT via Section’s A12 and A9. Section 10 does have challenges, including the crossing of two active rail lines and two major highways.

194 M O U N TA I N S TO M AI N STREETS

/// S E C O N D B ROA D : C L I F FSIDE TO CATHE Yâ&#x20AC;&#x2122;S CR E E K MAP 21

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 195

C HA P T E R 3 // R E CO M M E NDATI O NS

10

OVERMOUNTAIN VICTORY NATIONAL HISTORIC TRAIL

US National Park representatives are working throughout

P RO J E C T A 1 1

and defeat of the British at the Battle of Kings Mountain.

LENGTH: 272 MILES

In an effort to support local governments and stakeholders

ROAD CROSSINGS: N/A

to implement the OVNHT, the NPS provides matching

POINTS OF INTEREST: NORTHERN RUTHERFORD COUNTY; TBRT; KIWANIS PARK; PURPLE MARTIN GREENWAY

North Carolina, Tennessee, Virginia, and South Carolina to implement the 272-mile Overmountain Victory National Historic Trail (OVNHT) that celebrates the 1780 patriot march

grants to develop greenway master plans and conduct landowner outreach. Rutherford County is home to a major portion of the OVNHT, and the historic trail route connects to downtown Rutherfordton and portions of the TBRT and

Purple Martin Greenway.

Recommendations A11.1 Overmountain Victory Trail Regional Master Plan Work with the NPS to develop an OVNHT master plan that connects Rutherfordton north to Morganton and south to Chesnee, SC.

11

A12.1 Thermal Belt Rail Trail to Marion Master Plan THERMAL BELT RAIL TRAIL TO COUNTY LINE

Develop a regional coalition of partners and develop a master plan that explores the connection of the Thermal Belt Rail Trail to the City of Marion in Burke County.

P RO J E C T A 1 2 LENGTH: 6.5 MILES ROAD CROSSINGS: 8 POINTS OF INTEREST: UNION MILLS

196 M O U N TA I N S TO M AI N STREETS

E X H I B I T 58

“KEEP THE STORY ALIVE” NPS OVNHT Study Areas 8 and 9, which both impact Rutherford County, are two of the five remaining areas yet to have OVNHT master plans. By developing an NPS master plan, the RCTDA and its partners will create new NPS funding opportunities for trail engineering and construction.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 197

B

PROJECT B

PADDLE TRAILS As explored in Chapter 2: Discovery and Analysis, the

Recommendations

Rutherford Outdoor Coalition has been working to Lure dam to US 221-A. At this time only two of the eleven

Broad River and Second Broad River Paddle Trail Master Plan

proposed access areas provide formal river access. The

Develop a complete paddle trail master plan that identifies

two open access areas are located at Grays Road and

priorities for land acquisition and facility development.

Coxe Road. The RCTDA should work with partners such

This specific master plan is critical for obtaining grant

as ROC to develop a compelling paddle trail along the

support from the NC Recreation Trails Program, which

Broad River and explore paddle trail feasibility along the

provides up to $100,000 grants for such projects. In

Second Broad River.

addition, paddle trail access development will serve as

develop the 40+ mile Broad River Paddle Trail from Lake

B1.

connection nodes for greenway trail implementation.

B2.

Paddle Trail Implementation

In accordance with the paddle trail master plan, develop and implement site-specific construction documents for river access areas.

19 8 M O U N TA I N S TO M AI N STREETS

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 199

CHAPTER

4

IMPLEMENTATION

C HA P T E R 4 // I m p l em entati o n

4

Implementation

T

This chapter provides a succinct summary of all plan recommendations identified in the previous chapter. Chapter 4 begins with an overview of four financial “pillars” that will provide the financial support necessary to implement the Rutherford Bound Master Plan; this overview includes a listing of key grant-making agencies. The chapter concludes with a listing of general action steps and an implementation matrix that highlights all proposed projects, including timeline, budget and implementation partners.

As the RCTDA and its partners work to implement this plan, consider the Tourism Advisory Council’s “Vision of Success,” which it outlined at the beginning of this planning process (see page right).

202 M O U N TA I N S TO M AI N STREETS

IN THIS CHAPTER 1

FOUR PILLARS OF FINANCIAL SUPPORT

2

GENERAL RECOMMENDATIONS AND

PROJECT IMPLEMENTATION MATRIX

E XHI BI T 59

VISION OF SUCCESS During initial plan development meetings, the Tourism Advisory Council (TAC) identified how they would measure success. Toward this end, the TAC identified its short-term and mid-term goals and its primary barriers.

If the RCTDA is successful, what will have been accomplished in 3-5 years?

»» Unified implementation of the Rutherford Bound Master Plan across the county

»» Increases in tourism spending in each jurisdiction

»» Completion of the Thermal Belt Rail-Trail

»» Increased community pride in Rutherford County

»» Vibrant main streets

If the RCTDA is successful, what will have been accomplished in 5-10 years?

»» Regional brand recognition of Rutherford County as premiere travel destination

»» Increases in the following: • Occupancy Tax revenue • Jobs • Businesses • Property Values • Number of Visitors • Permanent population • Median Income

What are the primary barriers we must overcome (other than funding) to achieve our short and long term tourism development goals?

»» Improve intergovernmental cooperation between:

• Towns and County • East and West • Towns and rural areas »» Improve our attitude toward tourists and tourism

»» Not be lead by the fear of change and growth

»» Obtain buy-in from leadership to implement the county-wide plan

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 203

C HA P T E R 4 // I m p l em entati o n

SEC T ION 1

Four Pillars of Financial Support There are four financial pillars that will provide the financial support necessary to implement the Rutherford Bound Master Plan: 1) Rutherford County Tourism Development Authority; 2) Local Government; 3) Federal, State, and Foundation Grants; and 4) Individual and Corporate.

204 M O U N TA I N S TO M AI N STREETS

INDIVIDUALS A& CORPORATE DONORS

FEDERAL, STATE, & FOUNDATION GRANTS

LOCAL GOVERNMENT

RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY

F O U R P I L L A R S O F FIN A N CIA L SUP P O R T

PI L LAR #1

RUTHERFORD COUNTY TOURISM DEVELOPMENT AUTHORITY RCTDA should continue to utilize 1/3 of its

Commissioners and NC General Assembly allow for a

occupancy tax revenues, the maximum allowed by law,

limited time period in which more than 1/3 of occupancy

to support tourism-related infrastructure development

revenues can be used for infrastructure investment. There

in accordance with this plan. These funds should only

is precedent for such a temporary change (ie. Banner

be distributed when project leaders demonstrate a

Elk, NC) that would allow a community to temporarily

financial or in-kind match to support implementation.

decrease marketing expenditures to meet significant

The RCTDA should consider requesting that the County

infrastructure needs.

PI L LAR #2

LOCAL GOVERNMENT The RCTDA budget is simply too small to meet

the RCTDA occupancy tax is effectively leveraged. Local

the significant infrastructure needs presented in this plan.

governments should be encouraged to make requests for

Rutherford County and its municipal governments must

RCTDA funding in accordance with Rutherford Bound

be encouraged to provide matching funds to ensure that

and its Capital Improvement Plan.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 205

C HA P T E R 4 // I m p l em entati o n

PIL LAR #3

FEDERAL, STATE, AND FOUNDATION GRANTS The securing of grants requires human resource capacity. The RCTDA must grow its team and partner with the Isothermal Regional Planning Commission and each

EXHIBIT 60

POTENTIAL FUNDING PARTNERS

municipality to realize this goal. As noted in Exhibit 60: Potential Funding Partners, there are nine (9) highlighted

Partnership Funding Agency

Rutherford Bound Implications Maximum Amount

potential funding partners: NC Clean Water Management Trust Fund; NC Water Resources; NC Parks and Recreation Trust Fund; People for Bikes; NCDOT; federal BUILD grant; Appalachian Regional Commission; and RHI Legacy Foundation. The supporting exhibit highlights how the agency mission intersects with Rutherford Bound goals, the maximum grant amount, required matching funds, and grant deadlines.

PIL LAR #4

INDIVIDUAL AND CORPORATE The final pillar includes the support of individuals and private businesses and corporations. The RCTDA Executive Director and its Board of Directors should directly manage efforts to secure funding from these sources. A successful program will require significant relationship building and communication pertaining to the Rutherford Bound Master Plan and its recommendations and implications.

206 M O U N TA I N S TO M AI N STREETS

Clean Water Management Trust Fund (CWMTF) (www.cwmff.net) NC Water Resources (NCWR) (www.ncwater.org) Recreation Trails Program (RTP) (ncparks.gov/About/grants/main.php) Parks and Recreation Trust Fund (PARTF) (ncparks.gov/About/grants/main.php) People for Bikes Community Grant

Land Acquisition: Fee Simple Based on 6/2015 or Easement. Must protect discussion with staff, floodplain areas. Greenway a $750K multi-year trails and other park areas are application would allowed. be welcome.

River access areas or N/A greenways along rivers All types of trails and $100,000.00 greenways All types of parks, trails, and $500,000.00 recreation facilities Trails and Greenways

$10,000.00

Bike and Pedestrian ProjectsN/A (for major both engineering and projects) construction For construction provided all Federal BUILD (fomer TIGER) Grant N/A (min. $1 million) easements are secure.

Downtown Revitalization; Appalachian Regional Commission (ARC) Natural Resource and $300,000 Heritage NCDOT Transportation Plan For Bike and Pedestrian Projects

RHI Legacy Foundation

Two Major Focus Areas: Active Living and Healthy Eating

N/A

Matching Funds Required

Deadlines

Not specified, but 20% is competitive

February 1st

50%

January 1st and June 1st

25%

February 1st

50%

February 1st

20%

May 24th

20% generally

N/A

$0 (for rural counties

May (typical)

20%

June

N/A

N/A

SEC T ION 2

General Recommendation and Implementation Matrix The subsequent pages outline an implementation matrix of all proposed projects identified in Chapter 3. Alongside the proposed project, the matrix identifies the project type, implementation timeline, budget range, implementation partners, and potential funding partners.

The projects listed within the matrix, which are described in Chapter 3, are by no means the only projects that should be supported by the RCTDA. These recommendations serve as a clear roadmap, but local stakeholders should always be encouraged to present creative and meaningful tourism infrastructure projects that align with the brand position goals associated with each RCTDA Tourism Region.

In addition to the identified infrastructure projects, it is recommended that the following actions take place to fully realize the Rutherford Bound Tourism Master Plan: 1. The RCTDA hire a staff person to serve as an Outdoor Recreation Planner, leading efforts to implement greenways, paddles trails, and other outdoor recreation infrastructure project; 2. The RCTDA must partner with each community to develop and promote exceptional events and programming.

Specifically, spring and fall events should be developed and associated with the Thermal Belt Rail Trail; 3. The RCTDA should take the Rutherford Bound Master Plan on a “road show,” sharing its contents with all possible grant funding agencies and corporate donors;

4. The RCTDA should develop a business development program aimed at tourism experience providers to effectively package activities. For example, visitors must have access to guides that can provide family-friendly rock climbing, paddling of the Broad River, and hiking excursions; 5. The RCTDA should partner with resorts, such as Rumbling Bald, to develop a plan to further attract corporate retreats and educational programming; this tourism sector might require the private development of ropes courses and other private infrastructure; 6. Chimney Rock State Park, Isothermal Community College, and the new Florence Mill Park are examples of tourism offerings that will expose the RCTDA to thousands of visitors in a single year; develop cost-effective ways to expose these visitors to other Rutherford County attractions; 7. The Rutherford Bound Tourism Plan requires a “marathon” mentality. The proposed infrastructure improvements are costly. Ensure the quality of each project even if it requires a longer implementation period; and 8. Work hard to have others tell your story. With every new infrastructure project, there is a marketing opportunity. Use new infrastructure projects to secure “earned media” from regional, state, and national publications. These third party stories are worth three times that of a marketing ad. In accordance with your brand platform, control the storyline to the extent possible.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 207

EX HIBIT 6 1

MOUNTAIN TOURISM REGION IMPLEMENTATION MATRIX

m Region Mountain Tourism Region

Project Type Engineering +

Planning ney Rock Village (pg. 80) Tourism Disctrict A: Chimney Rock Village (pg. 80) Construction

Implementation Timeline Project Type Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs.

Construction

Implementation Timeline

10+yrs.

Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range

Potential Funding Partners Implementation Parnters

Potential Funding Partners

Core Enhancement Area Enhancement Area A1: Village Core Enhancement Area

mentation A1.1 Phase 1 Streetcape Implementation

X

X

X X

X

$1.2 Million X

ementation A1.2 Phase 2 Streetscape Implementation

X

X

X X

X

$800,000 X

X

A1.3 Surface Parking Lot West A1.4 Slip Road Parking East

X

X

X

X

X

X

X

CRV, RCTDA, NCDOT, CRSP $1.2 Million X X

RCTDA, NCDOT, ARC CRV, RCTDA, NCDOT, CRSP

RCTDA, NCDOT, ARC

CRV, RCTDA, NCDOT, CRSP $800,000 X X

RCTDA, NCDOT, ARC CRV, RCTDA, NCDOT, CRSP

RCTDA, NCDOT, ARC

$225,000 X

CRV, RCTDA

$225,000

N/A CRV, RCTDA

N/A

N/A

X

CRV, NCDOT X

N/A

NCDOT CRV, NCDOT

NCDOT

X X

$125,000 X

X

CRV, RCTDA

$125,000

N/A CRV, RCTDA

N/A

X X

X

thering Place and Connector Enhancement Area A2: The Gathering Place and Connector

ovements A2.1 The Gathering Place Improvements

ector

ge

X

X

A2.2 The Gathering Place Connector

X

X X

$90,000

X CRV, RCTDA, NCDOT$90,000

NCDOT CRV, RCTDA, NCDOT

NCDOT

A2.3 The Gathering Place Signage

X

X X

$1,500

X CRV, RCTDA, NCDOT$1,500

RCTDA CRV, RCTDA, NCDOT

RCTDA

X

$90,000 X

X X

$45,000

e Avenue Pocket Park and Connector Enhancement Area A3: Terrace Avenue Pocket Park and Connector

A3.1 Pocket Park Development

X

r

A3.2 Terrace Avenue Connector

X

X

X

CRV, RCTDA

$90,000

RCTDA, ARC CRV, RCTDA

RCTDA, ARC

CRV

$45,000

N/A CRV

N/A

alk and Riverside Deck Enhancement Area A4: Riverwalk and Riverside Deck

tation

A4.1 Riverside Deck Implementation

ementation A4.2 Riverwalk Entrances Implementation

X

X

X

$450,000 X

CRV, RCTDA

$450,000

RCTDA, ARC, NCWR CRV, RCTDA

RCTDA, ARC, NCWR

X

X

X

$175,000 X

CRV, RCTDA

$175,000

RCTDA, ARC, NCWR CRV, RCTDA

RCTDA, ARC, NCWR

N/AX

CRV

N/A

N/A CRV

N/A

X

A4.3 Outdoor Storage Policy

X

X

ark and Connector Enhancement Area A5: River Park and Connector

ector

A5.1 River Park Improvements

X

A5.2 River Park to Village Connector

X

m Region Mountain Tourism Region

Project Type

208 M O U N TA I N S TO M AI N STREETS

X

X

$95,000 X

CRV, RCTDA, NCDOT$95,000

CRV, NCWR CRV, RCTDA, NCDOT

CRV, NCWR

X X

$80,000

X CRV, RCTDA, NCDOT$80,000

NCDOT CRV, RCTDA, NCDOT

NCDOT

Implementation Timeline Project Type

Implementation Timeline

sm Region Mountain Tourism Region

Project Type

Implementation Timeline Project Type

Engineering + Engineering + Planning1-5 yrs. 5-10 yrs.

Planning Policy Tourism District B: Lake Lure (pg. 98) mney Rock Village (pg. 80) Construction Construction Enhancement Area B1: R. Park to CRSP, LL, and M. Park Connector ge Core Enhancement Area

B1.1 Rocky Broad Easement Acquisition lementation X B1.2 River Park to CRSP and Town Center Connector Implementation B1.3 Memorial Hwy. and Boys Camp Road Multi-Use Path Implementation plementation X

st

B1.4 Boys Camp Road to Morse Park Bridge Connector Enhancement Area B2: Morse Park

X

B2.1 Morse Park Implementation (w/ alternates) Gathering Place and Connector Enhancement Area B3: Marina and Lake Walk provements B3.1 Marina and Lake Walk ImplementationX nnector B3.2 Marina Public/Private Partnership Agreement

nage

Enhancement Area B4: Town Center and Beach

B4.1 Town Center Temporary Parking Plan ace Avenue Pocket Park and Connector B4.2 Beach Area Implementation nt B4.3 Market/Restaurant Partnership tor B4.4 New Beach Kidsâ&#x20AC;&#x2122; Zone Implementation

X

X X

X

X

X X

X

X X

X

X

X

X

Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range 10+yrs.

Implementation Parnters

X X X X X

X

X X

X

X X X

X X X X X X

Implementation Timeline

X X X $800,000 X

X

CRV, RCTDA, NCDOT, CRSP

$225,000

CRV, RCTDA

N/A

X

$125,000

X

X N/A X $1.2 million X $600,000 CRV, RCTDA, NCDOT, CRSP X $275,000

$1.2 Million

X $90,000 X

X

X

$90,000

N/A

CRV, RCTDA X $4.5 million X CRV, RCTDA, NCDOT N/A

$1,500

X X

CRV, NCDOT

CRV, RCTDA, NCDOT

X X

$45,000 X

N/A $1.3 million CRV, RCTDA N/A CRV $425,000

Implementation Parnters Potential Funding Partners

Potential Funding Partners

Lake Lure, RCTDA RCTDA, NCDOT, ARC Lake Lure, CRSP, RCTDA Lake Lure, RCTDA, NCDOT RCTDA, NCDOT, ARC

Lake Lure, RCTDA, NCWR Lake Lure, RCTDA, NCWR, ARC Lake Lure, RCTDA, ARC, NCDOT

Lake Lure, RCTDA N/A

Lake Lure, RCTDA, NCWR, NCDOT, ARC

NCDOT Lake Lure, RCTDA

Lake Lure, RCTDA, PARTF, NCDOT, ARC

N/A Lake Lure, RCTDA NCDOT Lake Lure, RCTDA

Lake Lure, RCTDA, NCWR N/A

RCTDA Lake Lure Lake Lure, RCTDA, NCDOT RCTDA, ARC Lake Lure N/A Lake Lure, RCTDA

Lake Lure Lake Lure, RCTDA, NCWR, NCDOT, ARC Lake Lure

Lake Lure, RCTDA RCTDA, ARC, NCWR

Lake Lure, RCTDA, NCWR, PARTF

Lake Lure, RCTDA, NCWR

rwalk and Riverside Deck Enhancement Area B5: Pool Creek Park

entation

B5.1 Pool Creek Park Implementation

sm Region Mountain Tourism Region

plementation

X Project Type X

Engineering + Construction r Park and Connector Tourism Enhancement Area C1: Lake Lure Summits Trai ge Core Enhancement Area ts X C2.1 Lake Lure Summits Trail Implementation lementation X nnector Tourism Enhancement Area C2: Chimney Rock State Park X plementation X C1.1 CRSP Park Master Plan Implementation

Planning mney Rock Village (pg. 80) Tourism District C: CRSP and Surrounding Area (pg. 116)

sm Region

st

Project Type C1.2 CRSP Trail System Maintenance and Development X C1.3 Via Ferrata Trail

X

X

X

X

X

X

$450,000

Implementation Timeline X Project Type X Planning1-5 yrs.

X Engineering + Policy 5-10 yrs.

Construction X

X X

X

CRV, RCTDA $800,000

Implementation Timeline $175,000 CRV, RCTDA

RCTDA, ARC, NCWR

N/A CRV 10+yrs.

Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range

N/A Potential Funding Partners Implementation Parnters

X X X X X X X Implementation Timeline X X X X X X X X

Potential Funding Partners

$95,000 X $1.2 Million $80,000

CRV, RCTDA, NCDOT N/A X X CRV, RCTDA, NCDOT, CRSP CRV, RCTDA, NCDOT

CRV, NCWR CRSP, Lake Lure, RCTDA, CRV RCTDA, NCDOT, ARC NCDOT

State Parks, RCTDA, Lake Lure

$800,000 X

CRV, RCTDA, NCDOT, CRSP N/A X X N/A X X CRV, RCTDA

RCTDA, NCDOT, ARC CRSP, Lake Lure, RCTDA, CRV CRSP, RCTDA N/A

State Parks, RCTDA State Parks, RCTDA

X $225,000 X

N/A

X

CRV, NCDOT

N/A

CRSP, RCTDA, Lake Lure NCDOT

State Parks, RCTDA

Gathering Place and Connector

provements

X

X

$125,000

CRV, RCTDA

N/A

nnector

X

X

$90,000

CRV, RCTDA, NCDOT

NCDOT

nage

X

X

$1,500

CRV, RCTDA, NCDOT

RCTDA

$90,000

CRV, RCTDA

RCTDA, ARC

$45,000

CRV

$450,000

CRV, RCTDA

ace Avenue Pocket Park and Connector

nt

X

tor

X

X X

N/A T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 209

rwalk and Riverside Deck

entation

X

X

RCTDA, ARC, NCWR

EX HIBIT 6 2

MAIN STREET TOURISM REGION IMPLEMENTATION MATRIX

Main Street Tourism Region rism Region

Project Type Implementation Timeline

Project Type Engineering + Construction

Planning Tourism District A: Rutherfordton (pg. 124) rfordton (pg. 124)

Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs.

Construction

Implementation Timeline

Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range 10+yrs.

Implementation Parnters

Implementation Parnters Potential Funding Partners

Potential Funding Partners

Enhancement Area A1: Cleghorn Creek and Toms Street rn Creek and Toms Street

A1.3 Purple Martin Greenway Implementation mplementation

X X X

Street Enhancement Area A2: Court Street A2.1 Court Street Implementation ion

X

ment A1.1 Toms Street Infill Development

A1.2 Toms Street Streetscape Implementation mplementation

p

X

X

A2.2 Public/ Private Partnership

X X X

X X X X X

X X

X X X

X X

N/AX $175,000 X

X X

$325,000 X $425,000 X

X

N/A X

X X

TOR X

N/A

TOR N/A

N/A

TOR

$175,000

TOR RCTDA, ARC

RCTDA, ARC

TOR, RCTDA

$325,000

TOR, RCTDA RCTDA, PARTF, ARC, NCWR

RCTDA, PARTF, ARC, NCWR

TOR, RCTDA

$425,000

TOR, RCTDA RCTDA

RCTDA

TOR

N/A

TOR N/A

N/A

TOR, RCTDA, NCDOT$55,000

TOR, RCTDA, NCDOT RCTDA, ARC TOR, RCTDA, NCDOT N/A

RCTDA, ARC N/A

$475,000 $175,000 $225,000 $700,000

TOR, RCTDA RCTDA, PARTF, NCWR TOR, RCTDA RCTDA, PARTF, NCWR TOR, RCTDA RCTDA, PARTF, NCWR TOR RCTDA, PARTF, NCWR

RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR

Potential Funding Partners Implementation Parnters Potential Funding Partners

Potential Funding Partners

Spindale, RCTDA, RCFM Spindale, RCTDA, ARC N/A Spindale, NCDOT Spindale, RCTDA, ARC RCTDA, ARC Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC RCTDA, PARTF, ARC, NCWR Spindale, RCTDA Spindale, RCTDA, ARC

Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC

Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC, NCDOT RCTDA

Spindale, RCTDA, ARC, NCDOT

N/A Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC Spindale, RCTDA Spindale, RCTDA, ARC RCTDA, ARC Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC N/A Spindale, RCTDA, NCDOT Spindale, RCTDA, ARC, NCDOT

Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC

Enhancement Area A3: Main Street Core treet Core

X

t Plan A3.1 Main Street Enhancement Plan A3.2 Main Street Implementation on

s Park Enhancement Area A4: Kiwanis Park

X X X

mentationA4.1 Kiwanis Park Core Implementation A4.2 Kiwanis Park Entrance Plaza and Green za and Green A4.3 Kiwanis Park Dog Park & Greenway Trailhead Greenway Trailhead A4.4 Kiwanis Park Expansion

ism Region Main Street Tourism Region rism Region

Planning rfordton (pg. 124) Planning Tourism District B: Spindale (pg. 134) ale (pg. 134)

X

X

X X

Project Type Project Type Engineering + Engineering + Construction Construction

X

X X X X

X X

X

X X X X X X

X X

Implementation Timeline Project Type Implementation Timeline Engineering + Policy 1-5 yrs.

PolicyPlanning 1-5 yrs. 5-10 yrs.

5-10 yrs.

Construction

$55,000 X N/A

N/A X TOR, RCTDA, NCDOT X

$475,000 X $175,000 X $225,000 X $700,000 X

X X X

TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR

Implementation Timeline

10+yrs.

Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range 10+yrs.

Budget Range Implementation Parnters

Enhancement Area B1: West Main Street st Main Street rn Creek and Toms Street

B1.1 Farmers Market Alternative Plan Implementation tive Plan Implementation ment B1.2 West Main and TBRT Intersection Implementation ersection Implementation mplementation B1.3 Streetscape West Implementation Phase 1 mentation Phase 1 mplementation B1.4 Spindale House Event Lawn Implementation awn Implementation treet B1.5 Streetscape West Implementation Phase 2 mentation Phase 2 ion Enhancement Area B2: East Main Street t Main Street p B2.1 Streetscape East Phase 1 Implementation 1 Implementation treet Core B2.2 Pump Track + Parking Implementation mplementation Plan X B2.3 TBRT Serpentine Garden and Plaza Implementation n and Plaza Implementation on B2.4 Streetscape East Phase 2 Plan Implementation 2 Plan Implementation s Park

entation za and Green Greenway Trailhead

XX XX XX X XX X X X X X X X X

X

X

X X

ism Region Project Type 210 M O U N TA I N S TO M AI N STREETS

ale (pg. 134)

t Main Street

Planning

Engineering + Construction

XX XX XX X X X X X X

X X X X

X X X X X X X X X

X X X XX

X

N/A N/AX X $150,000 $175,000 X $450,000 $325,000 X $175,000 N/A $425,000

X X

X $450,000 X $175,000 $55,000 $225,000 N/A N/A

X

X X X X X

N/A

X X X

Spindale, RCTDA, RCFM N/A TOR Spindale, NCDOT $150,000 TOR Spindale, RCTDA, NCDOT TOR, RCTDA $450,000 X Spindale, RCTDA$175,000

XSpindale, RCTDA, NCDOT X N/A TOR, RCTDA TOR

XSpindale, RCTDA, NCDOT $450,000 Spindale, RCTDA$175,000 TOR, RCTDA, NCDOT XSpindale, RCTDA, NCDOT $225,000 TOR, RCTDA, NCDOT XSpindale, RCTDA, NCDOT X N/A

$475,000 $175,000 $225,000 $700,000

TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR

RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR

Budget Range

Implementation Parnters

Potential Funding Partners

Implementation Timeline Policy

1-5 yrs.

5-10 yrs.

10+yrs.

Spindale, RCTDA, ARC, NCDOT

urism Region Main Street Tourism Region

Planning herfordton (pg. 124) Tourism District C: Forest City (pg. 156)

Project Type Engineering + Construction

Tourism Enhancement Area C1: West Main and Depot horn Creek and Toms Street opment C1.1 West Main Street and Church Street Intersection C1.2 West Main Street and Yarboro Street Intersection e Implementation C1.3 West Main Street and Thomas Street Intersection y Implementation C1.4 Depot Street/ Cherry Mtn. and East Main Intersection t Street C1.5 Depot Street Plaza ation Tourism Enhancement Area C2: East Main hip C2.1 East Main Street/ Mill Street and Blanton Alley n Street Core C2.2 East Main Street Mid-Block Crossing ent Plan C2.3 East Main Street and Powell Street X ation C2.4 East Main Street and North Broadway Street nis Park C2.5 East Main Street and South Broadway

X X X

Implementation Timeline Project Type Engineering + PolicyPlanning 1-5 yrs. 5-10 yrs.

Construction

X

X X X

X

X X

X

X

X

ementationTourism Enhancement Area C3: Cherry Mtn. and N. Powell X laza and Green X C3.1 Cherry Mtn. St. and Blanton Alley & Greenway Trailhead X C3.2 N. Powell and Blanton Alley C3.3 Trade Street and Powell Street

X X X X

X X

urism Region

Tourism Enhancement Area C4: Martin, McDaniel, and Blanton Project Type

C4.1 Martin and Blanton Alleys

dale (pg. 134) C4.2 McDaniel Alley and Martin Alley

Planning

Tourism Enhancement Area C5: Mill Area est Main Street C5.1 Depot Street and East Main Street native Plan Implementation C5.2 Powell Street and Mill Street ntersection Implementation C5.3 Mill Street and Harmon Street Roundabout ementation Phase 1 C5.4 Pavilion on Park Square Lawn Implementation

urism Region ementation Phase 2 Main Street Tourism Region

Engineering + Construction

X X X X X X X X X X X X X X X

Engineering + Engineering + Planning PolicyPlanning 1-5 yrs. 5-10 yrs. herfordton (pg. 124) Tourism District D: Main Street Gateways and Connectors (pg. 166) Construction X X Construction X e 1 Implementation

X

X

Tourism Enhancement Area D2: Highway 74 Gateways y Implementation X D2.2 Highway 74 Design and Implementation t Street ation X

X

X

X X X

X X X X X

X X

X X

N/AX

X $175,000 X $325,000 X X $425,000 N/A

X

X X $55,000 X N/A X X $475,000 $175,000 X $225,000 X $700,000 X

X X X X X X

ast Main Street

hip

X

X X X X X X X X X Implementation Timeline Project Type X X

X X X X Project Type X

Implementation Tourism Enhancement Area D1: Main Street Connectors X horn Creek and Toms Street X en and Plaza Implementation D1.1 Highway 221 Alt. Streetscape and Land Use Plan opment X X e 2 Plan Implementation D1.2 Streetscape and Land Use Plan Implementation e Implementation X

10+yrs.

Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range

Implementation Timeline X 1-5 yrs. 5-10 yrs.

10+yrs.

X

Policy

Implementation Timeline

X

Budget Range X

X X X X X

TOR TOR TOR, RCTDA TOR, RCTDA

$34,500 $19,500 $27,000 $52,500 $21,000

TOR

$53,700 X $23,000 X X TOR, RCTDA, NCDOT$50,000 X TOR, RCTDA, NCDOT$15,000 $216,500 X

X X X

TOR, RCTDA TOR, RCTDA TOR, RCTDA TOR

$15,250 $17,625 $22,000

$136,500 X $15,625 XImplementation Parnters

$58,000 X XSpindale, RCTDA, RCFM N/A X X Spindale, NCDOT $27,625 $150,000 $79,000 X X Spindale, RCTDA, NCDOT $450,000 X Spindale, RCTDA N/A $175,000 Implementation Timeline Spindale, RCTDA, NCDOT N/A

10+yrs.

Implementation Parnters Policy Budget Range 1-5 yrs. 5-10 yrs.

10+yrs.

Budget Range Spindale, RCTDA, NCDOT $450,000 Spindale, RCTDA $175,000 Spindale, RCTDA, NCDOT $225,000 $125,000 N/AX TOR X

X X

N/A X $175,000 $325,000

X

X

N/A XSpindale, RCTDA, NCDOT X TOR

X

TOR, RCTDA

X

N/A

Potential Funding Partners Implementation Parnters

Potential Funding Partners

Forest City, RCTDA N/A Forest City, RCTDA RCTDA, ARC Forest City, RCTDA RCTDA, PARTF, ARC, NCWR Forest City, RCTDA

RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT

Forest City, RCTDA RCTDA

RCTDA, ARC, NCDOT

N/A Forest City, RCTDA Forest City, RCTDA RCTDA, ARC Forest City, RCTDA N/A Forest City, RCTDA

RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT

Forest City, RCTDA RCTDA, PARTF, NCWR RCTDA, PARTF, NCWR Forest City, RCTDA RCTDA, PARTF, NCWR Forest City, RCTDA RCTDA, PARTF, NCWR Forest City, RCTDA Forest City, RCTDA Potential Funding Partners Forest City, RCTDA Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC Forest City, RCTDA Spindale, RCTDA, ARC

RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, NCDOT RCTDA, ARC, PARTF

Spindale, RCTDA, ARC, NCDOT Potential Funding Partners Implementation Parnters Spindale, RCTDA, ARC Spindale, RCTDA, ARC Spindale, RCTDA, ARC Municipal Partners, RCTDA N/A

Potential Funding Partners RCTDA, NCDOT

Spindale, RCTDA, ARC, NCDOT Municipal Partners, RCTDA RCTDA, ARC

RCTDA, NCDOT

RCTDA, PARTF, ARC, NCWR Municipal Partners, RCTDA

RCTDA, NCDOT

$425,000

TOR, RCTDA

RCTDA

N/A

TOR

N/A

n Street Core

ent Plan ation

nis Park

ementation

X

X X

X

X

X

X

$55,000 N/A $475,000

TOR, RCTDA, NCDOT RCTDA, ARC T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 21 1 TOR, RCTDA, NCDOT N/A TOR, RCTDA

RCTDA, PARTF, NCWR

EX HI BI T 6 3

COUNTYWIDE CONNECTIONS TOURISM REGION IMPLEMENTATION MATRIX

ections Tourism Region Project Type Countywide Connections Tourism Region

(pg. 170) Project A: Greenway Trails (pg. 170)Total Miles

Planning/ Landowner Outreach

X 13 Project A1: Thermal Belt Rail Trail e to Cleghorn/Broad Confluence 24 X Project A2: Broad River: Lake Lure to Cleghorn/Broad Confluence n/Broad Confluence to Cliffside 21 X Project A3: Broad River: Cleghorn/Broad Confluence to Cliffside

Project Type Planning/ Engineering + Engineering + Policy Landowner Implementation ParntersPolicy Total Miles Construction Construction Outreach

horn/Broad Confluence to Purple Martin 5 X Project A4: Cleghorn Creek: Cleghorn/Broad Confluence to Purple Martin

X X X X

13 24 21 5

X X X X

5 X Project A5: Purple Martin Greenway way to Spindale/ TBRT Connector 3 X Project A6: Purple Martin Greenway to Spindale/ TBRT Connector dor 5 X Project A7: Hollands Creek Corridor

X X X

5 3 5

X X X

6 3 Project A9: Bostic Spur ide to Catheys Creek 6 Project A10: Second Broad: Cliffside to Catheys Creek ory Ntl. Historic Trail 22 Project A11: Overmountain Victory Ntl. Historic Trail ail to North County Line 6.55 Project A12: Thermal Belt Rail Trail to North County Line

X

il

way

or

Project A8: Catheys Creek Corridor

ections Tourism Region

200) Project B: Paddle Trail (pg. 200) (pg. 170)

Total Miles

cond Broad Master Plan 68.6 Project B1: Broad River and Second Broad Master Plan il 13 mentation Project B2: Paddle Trail Implementation e to Cleghorn/Broad Confluence 24 n/Broad Confluence to Cliffside 21

X X X X Project Type X Planning/ Landowner Outreach

X

6 3 X 6 22 6.55

X

X X X X X

Potential Funding Partners Implementation Parnters

RCTDA, County, Municipalities X RCTDA, County X RCTDA, County X

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

RCTDA, County X

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

Rutherfordton, RCTDA X

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI Rutherfordton, RCTDA NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI TOR, Spindale, RCTDA, NCDOT NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

TOR, Spindale, RCTDA, NCDOT X RCTDA, County, Municipalities X RCTDA, County, Municipalities X

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

RCTDA, County, Municipalities X RCTDA, County, Municipalities X RCTDA, County, Municipalities RCTDA, County, Municipalities

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

Planning/ Engineering + Engineering + Policy Landowner Implementation ParntersPolicy Implementation Parnters Potential Funding Partners Total Miles Construction Construction Outreach RCTDA, County CWMTF, RTP, RHI RCTDA, County X 68.6 X RCTDA, County, Municipalities NCDOT, CWMTF, NCWR, PARTF, RTP, RHI RCTDA, County CWMTF, NCWR, PARTF, RTP, RHI X RCTDA, County X X RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI X RCTDA, County NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

horn/Broad Confluence to Purple Martin

5

X X X X

X

RCTDA, County

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

way

5 3 5

X X X

X X X

Rutherfordton, RCTDA

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

TOR, Spindale, RCTDA, NCDOT RCTDA, County, Municipalities

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

6 3 6 22 6.55

X X X X X

X

Total Miles

Planning/ Landowner Outreach

way to Spindale/ TBRT Connector dor

or

ide to Catheys Creek ory Ntl. Historic Trail ail to North County Line

200)

212 M O U N TA I N S TO M AI N STREETS

cond Broad Master Plan

mentation

68.6

RCTDA, County, Municipalities

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

X

RCTDA, County, Municipalities RCTDA, County, Municipalities RCTDA, County, Municipalities RCTDA, County, Municipalities

NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI NCDOT, CWMTF, NCWR, PARTF, RTP, RHI

Policy

Implementation Parnters

Potential Funding Partners

X

Engineering + Construction

X X

Potential Funding Partners

RCTDA, County

CWMTF, RTP, RHI

RCTDA, County

CWMTF, NCWR, PARTF, RTP, RHI

Potential Funding Partners CWMTF, RTP, RHI CWMTF, NCWR, PARTF, RTP, RHI

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 213

A

APPENDIX

A PPE N D I X // 1: To uris m Master P lan St rate gic Plan Chart

1: Tourism Master Plan Strategic Plan Chart Developing the Tourism Strategic Plan for Rutherford County Tourism Development Authority (TDA) Board • Authorize Funding for Plan • Approve Contracts • Adopt Plan

Tourism Development Authority (TDA) Staff • Logistical Support • Communication with stakeholders

Consulting Firm (TBD)

Strategic Plan Advisory Committee • • • • • • • • • • • • • •

TDA Board Chair (Richard Lundy) TDA Board Vice Chair (Willard Whitson) RC Chamber Director (Debbie Martin) HNG Chamber Director (Patrick Bryant) County Manager (Steve Garrison) Town of Bostic (Mike Hollifield) Town of Chimney Rock (Peter O’ Leary) Town of Forest City (John Condrey) Town of Ellenboro (Allen “Bunt” Black) Town of Lake Lure (Ron Nalley) Town of Ruth (Denver Buchanan) Town of Rutherfordton (Doug Barrick) Town of Spindale (Scott Webber) County Commissioner (Eddie Holland)

• • • • •

TDA Board and Staff EDC Director & Board RC Chamber HNG Chamber Interested Citizens

• Facilitation of process & meetings • Plan development

Duties • • • •

Vendor selection Scope definition Contract negotiation Project oversight (plan development) • Vendor point-of-contact • Preliminary plan approval • Advisory support to TDA board

216 M O U N TA I N S TO M AI N STREETS

• • • • •

• • • • • • • • • • • • • • • • • •

Chimney Rock State Park GM (Mary Jaegar-Gale) Isothermal Community College (Walter Dalton) County Sherriff (Chris Francis) Realty Company (Brent Washburn) Lodging Industry Leader East (Sid Maheshwar) Lodging Industry Leader West (Jeff Geisler) County EDC (Tom Helton) Business and Industry Leader (Keith Dye - Trelleborg) Tourism Asset Foundation (Clint Calhoun) Rutherford Regional Health System (Rebecca Segal) Rutherford Young Professionals (Sarah Morse) IPDC (Scott Dadson) Regional Tourism Leader (Sharon Decker) Financial Institution (Andy Cobb) Board of Education (Dr. Janet Mason) Rutherford Outdoor Coalition (Jerry Stensland) Agriculture (Bill Elliott) Arts and Beautification (Amy Drum)

Tourism Stakeholders • County Manager • County Commissioners • County & Municipal Planners • Municipal Managers, Mayors, Council Isothermal Community College •

• Attend facilitated workshops and interviews • Provide input (local tourism industry knowledge, experience, issues, needs, strategic recommendations)

Chimney Rock Park Tryon Int’l Equestrian Center Rumbling Bald Resort Tourism businesses (lodging, attractions, restaurants, retail) Real Estate Brokers

2: Broad River Greenway Analysis

Health. Economic Development. Recreation.

Connecting Mountains to Main Streets in Rutherford County Final Report: April 6, 2018

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 217

A PPE N D I X // 2 : B r oad River Greenway Analysis

Scope of Work Provide an in-depth analysis of possible greenway trail routes that could potentially connect Lake Lure and the Thermal Belt Rail Trail.

Study Area: Explore Road and River Corridors to Connect Dittmer-Watt Nature Trail Park (Lake Lure) and the Thermal Belt Rail Trail Roads Explored • Hwy. 64 • Coopers Gap • Mountain Creek Road • Tryon Road • Maple Creek • River Road River Corridors Explored • Broad River • Cleghorn Creek • Mountain Creek • Maple Creek

A complete Google Earth database was created as part of the greenway analysis. This information will remain available to future Rutherford County greenway planners.

218 M O U N TA I N S TO M AI N STREETS

Preferred Route After exploring various road and river/stream corridors, the extent of parcelization and development, and general feasibility, the consultant team recommends that, should Rutherford County wish to connect “Mountains to Main Streets”, this should take place along the Broad River and Cleghorn Creek Corridors, which ultimately connect to the Purple Martin Greenway and the Thermal Belt Rail Trail.

The preferred corridor extends approximately 28.5 miles. The subsequent section of this report describes this corridor, which is organized into five (5) planning sections:

Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence Section 2: Broad/Cove Creek Confluence to River Road Crossing Section 3: River Road Crossing to Gray’s Access Section 4: Gray’s Access to Broad/Cleghorn Confluence Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway Each section description includes the section distance, major road crossings and underpasses, and a cost estimate. The cost estimate assumes a cost of $120 per foot for engineering, design, and construction of a 10’ wide paved greenway path and up to six pedestrian bridges ($250,000 each). The exact number of pedestrian bridges is unknown until easements are secured from private landowners. The estimate of road overpass construction is $7,500 each, while road underpasses estimates are $150,000 each. Land acquisition costs are not included within the estimate.

Also highlighted are three (3) ”County Recreation Acquisition Hotspots.” These are land areas with significant river frontage that the County should consider as part of its long-term recreation development strategy. These areas can not only help implement the Broad River Greenway, but can also provide general recreation and river access offerings to the surrounding community. These areas are identified at the following areas: 1) the confluence of Broad River and Cove Creek; 2) between Tyron Road and Gray’s River Access; and 3) the confluence of Broad River and Cleghorn Creek.

T HE RU T HERFORD COU N T Y TOU RISM MAST ER PL A N 219

A PPE N D I X // 2 : B r oad River Greenway Analysis

Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence Quick Facts Approx. Distance: 5 Miles Major Road Crossing: N/A Cost Estimate: $264,000 (note: this section of trail is proposed as an overland trail, thus the cost is only $10 per foot)

County Recreation Acquisition Hotspot Broad River/ Cove Creek Confluence

220 M O U N TA I N S TO M AI N STREETS

Section 2: Broad/Cove Creek Confluence to River Road Crossing Quick Facts Approx. Distance: 7 Miles Major Road Crossing: Clark Road; River Road Cost Estimate: $4,450,200

The Broad River Greenway, or as some have proposed, The Pig Whistle Trail, is most feasible to cross on the west side of the Broad River.

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Section 3: River Road Crossing to Gray’s Access Quick Facts Approx. Distance: 7 miles Major Road Crossing: N/A Road Underpass: Tryon Road Cost Estimate: $4,585,200 The Broad River Greenway can be designed to go under the bridge at Tryon Road.

County Recreation Acquisition Hotspot Tryon Road to Gray’s River Access

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Section 4: Gray’s Access to Broad/Cleghorn Confluence Quick Facts Approx. Distance: 5 miles Major Road Crossing: N/A Road Underpass: Union Road; Gray’s Road Cost Estimate: $3,468,000

The Broad River Greenway can be designed to go under the bridge at Union Road.

The proposed improvements at the Gray’s River Access provide for a greenway underpass below Gray’s Road.

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Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway Quick Facts Approx. Distance: 4.5 miles Major Road Crossing: Cox Road (X 2); Baber Road Road Underpass: Hwy. 221 Cost Estimate: $3,023,700 The existing Purple Martin Greenway is proposed to extend south, underneath Hwy. 221 and along Cleghorn Creek to the Broad River

The greenway would go under the Hwy. 221 arched culvert.

County Recreation Acquisition Hotspot Broad River & Cleghorn Creek Confluence

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Preferred Route Summary Section 1: Dittmer-Watts Nature Trail Park to to Broad River/Cove Creek Confluence: 5 miles Section 2: Broad/Cove Creek Confluence to River Road Crossing: 7 miles Section 3: River Road Crossing to Gray’s Access: 7 miles Section 4: Gray’s Access to Broad/Cleghorn Confluence: 5 miles Section 5: Broad/Cleghorn Confluence to Purple Martin Greenway: 4.5 miles

Total Miles: 28.5 Total Estimate of Probable Cost: $15,791,100 ROI: 5-10 Years (see economic impact estimate)

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Economic Impact 1.

2.

3.

4.

The Market: Potential Visitors Penetration Rate: To what extent can you attract your market Visitor Type & Spending: Day Trip vs. Overnight Projected Visitors X Spending = Economic Impact Key Elements: Good Data and Reasonable Assumptions

Based on ongoing research by Destination by Design and Dr. Melissa Weddell, Appalachian State University

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Market • 2013 North Carolina Trail Use Survey: 33% of adult North Carolinians used a trail in the past 12 months • 60 mile trade area population (2.25 million) X .33 = 743,334 • 5% penetration = 37,166 • 7% penetration = 52, 033

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Visitor Spending and Type

$120.00 $107.59 $100.00 Average Spending per Person per Day

• Blue Ridge National Heritage Area (BRNHA) 2013 study • Random Sample: 4,500 visitors • Day visitors: $62.67 per day • Overnight visitors: $107.59 per day

Blue Ridge National Heritage Area Visitor Spending Survey

$80.00 $62.67 $60.00

$40.00

$20.00

$0.00

Day Visitors

Overnight Visitors

Visitor Type

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Tourism Spending Impact by Industry*

Lodging 17.4%

Entertainment & Recreation 9.4%

Visitor Spending Breakdown

Transportation 30.5%

*Reported from the U.S. Travel Association for the NC Division of Tourism, Film, and Sports Development

Retail 9.7%

Food Service 32.9%

Retail Food Service Lodging

Entertainment & Recreation Transortation

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Visitor Spending and Type

$120.00 $107.59 $100.00 Average Spending per Person per Day

• Blue Ridge National Heritage Area (BRNHA) 2013 study • 4,500 + visitors • Day visitors: $62.67 per day avg.

• Overnight visitors: $107.59 per day avg.

• A Virginia Creeper Trail (VCT) study found that 72% of non-local visitors were day visitors & 28% were overnight visitors

Blue Ridge National Heritage Area Visitor Spending Survey

$80.00 $62.67 $60.00

$40.00

$20.00

$0.00

Day Visitors

Overnight Visitors

Visitor Type

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Economic Impact Assumptions and Estimate Blue Ridge National Heritage Area Visitor Spending Survey Average Spending per Person per Day

Assumptions • Market = 33% of 60 mile radius • Market Total = 743,334 • Conservative Spending Estimate = $60 avg.

5% penetration rate estimate • 37,166 = $1.11 Million Annual Local Spending 7% penetration rate • 52,033 = $3.12 Million Annual Local Spending

$120.00

$107.59

$100.00 $80.00

$62.67

$60.00 $40.00 $20.00 $0.00

Day Visitors

Overnight Visitors

Visitor Type

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Broad River Greenway: Economic Impact Estimate $1.11 Million Conservative Annual Economic Impact Other Factors: • Health Benefits • Quality of Life • Job Retention/ Attraction

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$3.12 Million

Greenway Implementation Key Recommendation Must hire staff trail planner

•Landowner outreach •Grant Writing •Construction Project Management

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Health. Economic Development. Recreation

Connecting Mountains to Main Streets in Rutherford County Final Report: April 6, 2018

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