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MORE THAN A TASTY STORY

Sometimes things are so good that everyone wants them. Over a century ago, two bakers in Jackson, Michigan (USA) discovered that their donuts became so famous that everyone wanted the recipe. But instead of giving it away, these clever entrepreneurs put a ready to make donut mix on the market so that bakers throughout the country could make the tastiest donuts themselves.

This was the start of the Dawn Donut Company, a family run company. Over a century later, we still produce that famous donut mix and our range of donut ingredients has since expanded so that bakers and manufacturers can turn to us for any donut solution.

Donut mixes is where it all started for Dawn. We’re proud to build on this heritage with a broad portfolio of donut ingredients and solutions that meet the diverse and ever changing tastes of consumers. Whether it’s a yeast raised or a cake donut, we offer solutions from mix to concentrate to make your plain donut. With fillings and decorating options, we help you create sugared, filled, or gourmet style donuts. With new innovative variants such as vegan, we can statisfy growing market demands. We have everything you need to create limitless donut variety.

4 out of 5 consumers like sweet baked goods that remind them of childhood.

3 out of 4 like a new spin on a traditional sweet bakery item.

4 out of 5 consumers like sweet baked goods that remind them of childhood.

Nearly 80% buy sweet baked goods for social gatherings.

72% of consumers believe that sweet baked goods are affordable luxuries.

3 out of 4 like a new spin on a traditional sweet bakery item.

72% of consumers believe that sweet baked goods are affordable luxuries.

3 out of 4 like to try new foods and experiences. 72% of consumers believe that sweet baked goods are affordable luxuries.

3 out of 4 like to try new foods and experiences.

Nearly 80% buy sweet baked goods for social gatherings.

3 out of 5 agree that Limited Time Offers capture attention and drive purchases.

Nearly 80% buy sweet baked goods for social gatherings.

Products with a longer shelf life are a great solution for reducing waste. Traditionally though, longer shelf life products have impacted taste and quality. Not anymore. We have developed specific mixes to make donuts that remain fresh longer after baking, while maintaining the same delicious taste and texture.

Our Dawn Exceptional® Non-Sticky Donut Glaze is a breakthrough innovation that delivers perfectly glazed donuts, even when packaged. A product designed to:

• Improve the appeal of packaged glazed donuts: no more stickiness and mess

• Work very well on large industrial scale donut production lines

• Extend the shelf life and freshness of the donut

• Answer to the rising demand for individually packaged products

Our latest addition, the Dawn Exceptional® Pak Perfect Non-Sticky Icing is now completing the Pak Perfect range (read more on page 13).

KNOWLEDGE & INNOVATION

Innovation can be breakthrough, or something small that has an impact. That’s what drives us at Dawn: innovation that makes a difference big or small. We are committed to innovation that matters to you and what impacts the lives of your customers. It is baked into our legacy of developing products and solutions that enable you to work smarter and better meet consumer needs. Building on that heritage, our R&D teams have developed several innovations in the donut landscape:

As the vegan trend is here to stay, we have created a great performing new Dawn Balance® Vegan Donut Mix:

• Suitable for vegan, vegetarian and flexitarian diets

• Amazing taste and texture, better than making from scratch

• Excellent moisture keeping and shelf life properties

The latest addition to our donut offering is the Strawberry Cake Donut Mix. With a cakier and sturdier texture and a signature star shape in the center, it will offer a new texture experience to consumers in an all time favourite flavour (see page 11 for more details).

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WHAT WE DO

Dawn is with you every step of the way with a full range of donut ingredients to support you in 3 application elements:

OUR PILLARS

When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our donut ingredients are organized under different ranges to make it easy for you and your team to find the right product every time.

TRUSTED QUALITY

THE DONUTS THE FILLINGS THE DECORATIONS BETTER FOR YOU

Tried and true products that provide consistent quality and performance.

Dawn donut mixes, icings, glazes and fillings that are made with high-quality ingredients and provide delicious donuts you can depend on.

OUR VERY BEST

DAWN EXCEPTIONAL

Dawn’s premium, differentiated product line that delivers category-leading quality and performance.

Dawn Exceptional® donut mixes, icings, glazes and fillings that deliver premium quality with specific attributes to differentiate and fit your requirements (ex: natural flavour, longer shelf-life).

BALANCE

Better-for-You products that don’t sacrifice taste or performance.

Dawn Balance® donut ingredients such as vegan mixes or reduced sugar fillings that meet your customers’ desire for “better-for-you” donut solutions, without compromising on taste.

DAWN

YEAST RAISED DONUT

MIXES OFFER

Dawn has set the world standard for a true American yeast raised donut: the typical, traditional airy, soft donut. We have a broad range of solutions in our portfolio to fit all your needs: mixes, bases, premixes and concentrates.

In line with the growing demand for vegan products, we have also developed a Vegan Donut Mix, allowing you to offer a vegan variant to mindful consumers.

TAILORED SOLUTIONS

Beyond our standard portfolio, we understand that you may have unique needs. Combining your objectives with our industry expertise, we collaborate to develop products and solutions that

GOOD TO KNOW

YEAST RAISED DONUT MIXES

Require only the addition of water and yeast

YEAST RAISED DONUT BASES

Require the addition of water, yeast and flour (1:1)

YEAST RAISED DONUT CONCENTRATES

meet your specific requirements and challenges. We work with you as strategic partners, connecting you with our chefs and R&D team. Whether you want to create efficiencies in your operations or rework existing applications or processes to reduce waste and improve profitability, we can develop specific donut solutions to fit your needs.

As part of our capabilities, we can therefore tailor solutions for specific requests such as low fat absorption donut mixes, reduced sodium mixes or cleaner label options. We can also use a broad variety of oils for our donut mixes, to match diverse consumer preferences. Our products can be made available in different packaging sizes, from 10kg to big bags of 1T.

Require the addition of water, yeast, greater than 1:1 flour and sometimes shortening/oil

Mixes are the easiest solution for less experienced and smaller scale donut producers. Bakers only need to add water and yeast. It is more convenient and robust, safeguarding the quality of the dough. Other solutions can be tailormade for specific (larger scale) production lines with the addition of flour, oil and shortening next to water and yeast. Our teams are here to support you in managing those processes.

CAKE DONUTS

Whether you want to add variety to your current yeast raised donut offering, or be able to prepare fresh donuts on the spot in no time: cake donuts are a great option!

growth in European sweet bakery launches tracked with strawberry flavour in 2022 when compared with 2021

Source: Dawn Global Bakery Trends Study 2022

Attributes

• High tolerance of the mix (when working with deeper fryers)

• Made with easy equipment (hopper and fryer)

• No fermentation needed

• Longer freshness of finished products than yeast raised donuts

• Allows for mini sizes and shapes (with depositer on the plunger)

• Fits nicely with Dawn Icings and Dawn Exceptional® Compounds

For Strawberry:

• No transfer of flavour in the oil

For Vegan:

• No compromise on taste and texture

• Vegan certified

They have a cake-like and sturdier texture and offer additional possibilities when it comes to flavouring and shaping the dough.

The latest additions to our cake donut mixes range are a strawberry flavoured version and a vegan variant.

A TREND THAT IS HERE TO STAY

average annual growth of sweet bakery launches tracked with a vegan claim (Europe)

Source: Mintel - CAGR 2018-2022

Benefits

• Donuts come up faster in the fryer and don’t crack

• Saving space in the bakery/shop

• Fresh donuts ready in 20 minutes

• More efficiency and less waste

• Allows for a wide and varied offer

• Creating signature offers with unlimited decoration options

• No need to change the oil in the fryer

• Similar eating experience than with regular ones

• Answers need for certification

DONUT VARIETIES

From yeast raised to cake donuts, discover the broad variety of applications to build a creative offering.

Yeast raised donut mixes offer great versatility in making different formats and shapes: rings, long Johns, holes, twists, honeymooners, danish, fritters and so on...

Rings

Cake donuts are great for mini formats and the dough can be flavoured and coloured. To keep a good, strong flavour, it is best to have the flavour already added to the mix. With our mixes you will not get flavour transfer in the oil and you don’t need to worry about getting the right ratio without impacting the performance of the dough or the flavour strength.

Plain

Twists & pershings

Long johns & bismarks

Holes

Flavoured

COMPLIMENTARY PRODUCTS TO DECORATE:

With our assortment of fillings, compounds, glazes and icings, you can fill and decorate your donuts to create a varied signature offer.

TO FILL: JAMS

Dawn Confibel are jam-like fillings, made from fruit purees and especially suitable for industrial bakeries. They’re smooth and without pieces, with a soft texture making it easy to use & inject. Most are stable in freezing. They contain around 30% in fruit content and have an authentic and refined taste.

Our Dawn Creme Filling Vanilla Flavour can be used in a variety of applications including filling donuts, pastries, muffins and more. Our delicious, sweet and creamy filling has a smooth texture and glossy appearance. Made with natural flavours, it is also vegan suitable.

We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn Glossy Icings are ideal for icing, dipping, filling or decorating your donuts. They are easy to use and freeze- and thaw-stable, with perfect shine and natural flavours. You can also create custom flavour & colour combinations with Dawn Exceptional® Compounds.

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DONUT GLAZES

Our Dawn Crystal Glaze is developed especially for donut manufacturers who would like to have a great performing donut glaze.

PAK PERFECT NON-STICKY RANGE

Our Non-Sticky Donut Glaze resolves a long standing issue in the donut industry: the stickiness and dissolving of the glaze on packaged donuts. It will improve the appeal of packaged glazed donuts, with no more stickiness and mess. It works very well on large industrial scale donut production lines and helps extending the shelf life and freshness of the donut.

Following this successful introduction, our next innovation, the Pak Perfect Non-Sticky Icing, is enabling you to sell iced bakery goods packaged in clamshells that:

• Have a revolutionary non-sticky texture that leaves no residue

• Have 5-day packaged shelf-life

• Are thaw stable and fat free

With these two products, we have a great answer to the rising demand for individually packaged donuts.

ROYAL STEENSMA SOUPLESSE

We are proud to extend our existing range of fat-based fillings with the fat-based coatings of Royal Steensma. The range offers a selection of colours and flavours, allowing you to easily create new variations for your customers.