Dawn Total cake brochure 2025 Dawn foods eu & AMEAP
A BRIEF HISTORY OF CAKE
The beginning
The Egyptians were the first to show advanced baking skills when they baked honey-sweetened cakes. But back then, cakes were more bread-like without topping and icing.
The very first icing was made by boiling different ingredients including fine sugar, egg whites, and flavouring.
The 17th Century
In the mid 17th century, Europeans began to design the very first round cake with icing that became the standard.
The advancement of cooking and baking technology played a big role for Europeans to bake more elaborated and different types of cakes.
But still, these cakes didn’t come with fancy stuffing other than a simple ingredient like dried fruit.
THE ROLE OF CAKES IN HUMAN HISTORY
The Ancient Greeks used cakes to celebrate the births of their gods. In their tradition, they would bake a round cake that symbolized the moon to honor the birth of goddess Artemis.
They also were the first people to put candles on a cake by decorating it with lit candles to mimic the shining moon.
The 18th Century
In the 18th century, cake-baking became popular as a result of culinary schools that taught more people how to make pastries.
As sugar and refined flour became cheaper and more accessible, people started to see that cakes weren’t just for noble and upper-class citizens.
Also, the Industrial Revolution became a catalyst for the production of semi-closed ovens.
The 19th Century
Finally, in the 19th century, the emergence of baking powder and baking soda made cake-baking cheaper and quicker.
These ingredients became more accessible to regular households after the development of transportation and railroads during the Industrial Revolution.
Meanwhile, as more women started working, they had less time to cook. Thus, baking powder became one of their favourite ingredients to make cakes and pastries.
Birthday cakes started in Germany. In the 14th century, German families began to celebrate their children’s birthday in a celebration called Kinderfest.
During this ceremony, lit candles were being placed on the cakes. Each candle symbolized the age of the child. After the child blew the candles out, they would make a wish. This tradition continues to be a part of birthday celebrations today.
Dawn has more than a 100 years experience in making pastry mixes. Since 1920, we have developed a broad portfolio of cake ingredients and solutions that meet the diverse and ever changing tastes of consumers. Whether it's a light and airy sponge, or a softer and fluffier cake, we offer solutions from mix to concentrate to meet your needs. Our assortment of fillings and decorations complete this range to help you create delicious cakes.
With new innovative variants such as vegan, we also satisfy growing market demands. We have everything you need to create limitless cake variety.
Source: Mintel, Cake Survey, UK, 2023
do you buy cakes from? OF EUROPEAN CONSUMERS
Where
Source: FMCG Gurus, Fresh Bakery Survey, 2023
4 out of 5 consumers like sweet baked goods that remind them of childhood.
4 out of 5 consumers like sweet baked goods that remind them of childhood.
3 out of 4 like a new spin on a traditional sweet bakery item.
3 out of 4 like a new spin on a traditional sweet bakery item.
4 out of 5 consumers like sweet baked goods that remind them of childhood.
Nearly 80% buy sweet baked goods for social gatherings.
72% of consumers believe that sweet baked goods are affordable luxuries.
3 out of 4 like a new spin on a traditional sweet bakery item.
72% of consumers believe that sweet baked goods are affordable luxuries.
3 out of 4 like to try new foods and experiences. 72% of consumers believe that sweet baked goods are affordable luxuries.
3 out of 4 like to try new foods and experiences.
3 out of 4 like to try new foods and experiences.
Nearly 80% buy sweet baked goods for social gatherings.
3 out of 5 agree that Limited Time Offers capture attention and drive purchases.
Nearly 80% buy sweet baked goods for social gatherings.
Raspberry cake with yogurt topping
A nice and sweet raspberry cake with a light sourness from raspberry. Finished with a creamy yogurt coating and freeze-dried raspberries.
2.43614.016 DAWN EXCEPTIONAL® CAKE MIX KVV PLAIN 20KG
• Offers great volume
• Can carry heavy fillings (up to 75%)
Mohn-mandarinenschnitte
Poppy seeds and mandarines/oranges/tangerines are a popular combination in German cakes. Here the Plattenkuchen Premix is combined with a poppy seed filling and juicy mandarines, and topped with a crispy crumble. Stripes of Dawn Exceptional® Glossy Icing White provide an appetizing finish.
2.03517.016 DAWN PLATTENKUCHEN PREMIX 25KG
• Rich taste and flavour
• Offers a wide range of applications
• Freeze/thaw stable
Poland
Germany
Hungary
France
Salted Caramel Cake
A cake where our classic Cream Cake Mix has been flavoured with Dawn Exceptional® Compound Hazelnut and Caramel. An indulgent chocolate coating allows he cake to stay fresh and tasty longer.
0.02395.839 DAWN EXCEPTIONAL® CREME CAKE
BASE PLAIN 12,5KG
• Great batter strength and volume
• Holds shape well
• Stable for carrying inclusions and fillings
• Multipurpose use and versatile, also for muffins
Miles Cake
Rhubarb Cake
A delicate cake with rhubarb, vanilla custard cream and roasted almond flakes.
2.03517.016 DAWN PLATTENKUCHEN PREMIX 25KG
• Perfect structure and moisture
• Addition of own raw ingredients (flour, sugar and eggs) allows for more flexibility
• Different types of flour can be used, such as spelt in a 50/50 proportion with wheat
A delicious dual plain and chocolate cake with a rum flavoured cream and delicious chocolate coating, for miles of indulgence!
6.56308.805 DAWN SUMIX CHOCOLATE 15KG
2.11001.435 DAWN SUMIX SOFT PLAIN 15KG
• Easy to prepare and create delicious long-lasting cakes
• Offers variety of sweet treats like sheet cakes, loaf cakes and traditional muffins
EVERY DAY IS CAKE DAY!
Sunday gatherings, university admissions, Christmas lunches, first dates, rainy day lunch breaks, or snacking on the go: virtually any occasion, part of the day, or milestone can be accompanied by a unique, memorable cake. Some may have an ‘assigned’ favourite, but any moment can be marked with a different choice of cake.
This means there are limitless opportunities to create taste
OUR PILLARS
experiences. To do so reliably, Dawn cake mixes can help achieve excellent results, every time.
We will present in the next pages, an overview of our portfolio of cake mixes and complimentary products to create great tasty cakes. We will highlight a few of our best sellers as well as most recent additions and innovations.
When you partner with Dawn, you get more than just great products. You get the partnership, expertise and dedication to help make your business a success. Our cake ingredients are organized under different ranges to make it easy for you and your team to find the right product every time.
TRUSTED QUALITY
DAWN TRIED AND TRUE PRODUCTS THAT PROVIDE CONSISTENT QUALITY AND PERFORMANCE.
Dawn cake mixes, icings, glazes and fillings are made with highquality ingredients and provide delicious cakes you can depend on.
OUR VERY BEST BETTER FOR YOU
DAWN EXCEPTIONAL DAWN’S PREMIUM, DIFFERENTIATED PRODUCT LINE THAT DELIVERS CATEGORY-LEADING QUALITY AND PERFORMANCE.
DAWN BALANCE BETTER-FOR-YOU PRODUCTS THAT DON’T SACRIFICE TASTE OR PERFORMANCE.
Dawn Exceptional® cake mixes, icings, glazes and fillings deliver premium quality with specific attributes to differentiate and fit your requirements.
Dawn Balance® vegan, reduced sugar or cleaner label ingredients meet your customers’ desire for simpler yet delicious cakes without compromising on taste.
CAKE MIXES PORTFOLIO OVERVIEW
EUROPEAN CAKE MIXES
CREME CAKE MIXES
CARROT CAKE MIXES
RED VELVET CAKE MIXES
WORKING METHOD
1. Yogurt Cake Batter
• Mix all ingredients for 3-4 minutes with a flat beater on medium speed.
• Baking time: +/- 40-50 minutes depending on size.
YOGURT LEMON LOAF CAKE
COMPOSITION
Yogurt Cake batter
Lemon Icing
BASIC RECIPE
1. Yogurt Cake Batter
1000 g
350 g
300 g
250 g
1900 g
Dawn Cake MIx Yogurt
Eggs Oil
Water
Dawn Premium Flavour Palermo Lemon
Total
2. Decoration
Dawn Exceptional® Glossy Icing White
Dawn Exceptional® Compound Lemon
ASSEMBLY
• Warm up the Glossy Icing White to 40°C add 4-6% of Dawn Exceptional® Compound Lemon and glaze the Yogurt Lemon Cake.
Tip: For a thinner glaze add some extra sugar syrup Scan the qr code here for recipe inspiration
Discover our video HOW TO: Bake the perfect Layer cake Tips on
CELEBRATION CAKES AND SEASONALITY
Dawn Exceptional® Layer Cake Mixes are the perfect solution to offer seasonal creations and make the best looking celebration cakes.
The white version holds food colourants to create trendy ‘ombre’ cakes, rainbow coloured cakes or even a cake coloured to your favourite football team. The possibilities are endless! Turn your cakes into showstopper centrepieces for any celebration. Get inspired for Spring, St. Patrick’s day, Valentine’s day and many more.
We are here to inspire you for each seasonal moment of the year. Check out our website and our social media channels for celebration ideas for Easter, Halloween, and more.
VERSATILITY
CREME CAKE MIXES
We developed our versatile Creme Cake mixes, bases and concentrates to be easy to use, and versatile, perfect for today’s busy baker. Our creme cake mixes are ideal for making sheet cakes, loaf cakes and even muffins. You can count on consistent results every time, even for unskilled staff, meaning you’ll get more out of your time and budget. And because they suspend inclusions and combine with other ingredients well, their potential is endless. Our mixes are available in the most popular flavours: plain and chocolate.
Play with sizes, shapes, formats, inclusions, decorations to create a wide and varied offer. We also provide additional flavoured creme cake mixes: toffee and lemon.
Attributes
• Great batter strength
• Good volume and holds shape well
• Stable for carrying inclusions and fillings
• Multipurpose use, also for muffins
OUR VERY BEST
Benefits
• Easy to handle
• Appealing and suited for varied applications
• Combines well with other Dawn products
• Offers great versatility for a broad offer
In the cake category, we now offer a broad variety of Better-for-you options such as vegan, reduced sugar and fat, protein enriched or cleaner label:
BALANCE OFFER
Today’s consumers are putting a great deal of thought into the foods they eat. Well aware of how their choices affect their personal health, their community and their planet, they are looking for authenticity and want to make a positive impact on the world. They are loyal to brands and establishments that support causes they care about. As the majority of consumers now choose sustainability over affordability, bakers and bakery manufacturers need to adapt and be mindful of what they stand for.
Following this growing demand from conscious consumers we have developed a complete Dawn Balance® range, our “Better for you” products.
We provide an alternative version of your consumers’ favourite bakes with the same quality and taste:
DAWN BALANCE PORTFOLIO
VEGAN SPONGE CAKE MIX
Using their experience gained from the successful launches of our Vegan American Mixes, our R&D teams developed a new mix to bake vegan sponge cakes and swiss rolls. With good batter structure and aeration, your customers will be able to enjoy similar eating properties and sensorial experience as in regular sponges, now in a vegan version.
APPLICATION RECIPE CAKE
1000 g Mix
600 g Soy Drink (cold 4°C)
• Mix 1 min on slow speed - 8 min on high speed.
Density should be <= 450g/L
If density is too high, mix 1 more extra minute at high speedrepeat until proper density is reached
• Grease the ring/pan
• Pour 800g batter for a 26 cm ring
• Bake at 160°C in a deck oven with closed damper for 55 minutes
Tips and tricks
• Apply the soy drink cold around 4°C. Do not use bio/organic soy drink.
• Don’t forget to grease the ring/pan for the cakes.
Scan the qr code here and watch the video
Attributes
• Tolerant Mix
• Made with alternative ingredients to replace eggs
• Stable texture, moist crumb
• Bakes even and flat
• Flexible swiss-rolls that don’t crack
• Vegan certified
Good to know
• Vegan sponge batters have higher batter densities than regular sponge >=450g/L
• Vegan sponges in large rings (26cm) need longer baking at lower temperature compared to traditional sponge
• Vegan sponges require more batter to get to the same cake volume
SWISS ROLL
1000 g Mix
600 g Soy Drink (cold 4°C))
Mix 1 min on slow speed - 4/5 min on high speed - 1 min on slow speed
Density should be between 450g/L to 500g/L
Pour 900g batter in a 60 x 40cm tray (11mm thick)
Bake in a deck oven with open damper for 8/9 minutes:
- upper 230°C - bottom 200°C (For fan oven 210°C)
Benefits
• Applications for both cakes and swiss-rolls
• Allows for same functionality, to not compromise on taste and texture
• Robust sponge cakes, easy to cut and layer
• Easy to roll
• Appeals to mindful consumers
MORE THAN A TASTY STORY
Dawn was created over a century ago in Jackson, Michigan, with the launch of our famous first donut mix. Since then, we have expanded our range to a complete bakery ingredients offer. With this heritage no one knows the real American taste like we do. And we are more than willing to share that knowledge with you, so you can create popular authentic American style pastries and conquer the hearts of your customers.
As the present-day consumer likes to be surprised, is curious and on the lookout for new experiences, we help you to respond to this demand with the unstoppable trend of American Bakery. Discover the cake mixes we have in our portfolio to create those American specialties.
CARROT CAKE MIX
With our Dawn Carrot Cake Mix, you can create delicious spicy carrot cakes. It is made with natural colours and flavours, and you only need to add water and oil.
Today’s consumers, especially younger generations are approaching tradition with a twist. With our Carrot Cake, they can explore fresh and disruptive ingredients and enhance their nostalgic memories with new flavour experiences.
RED VELVET CAKE MIX
Bring the authentic taste to your customers with our Dawn Red Velvet Cake Mix!
The red velvet cake is a typical American pastry made with layers of red cocoa cake base alternating with cream cheese or vanilla frosting.
A VERSATILE MIX
Our red velvet mix allows for wide versatility, making it suitable for cupcakes, muffins, layer cakes and any delicious dessert where you want that Red Velvet look and flavour to stand out. It is made with all natural colours.
TIPS & TRICKS
• For even more indulgence, you can add carrot, fruits or nuts, as inclusions
• Dawn Frostings and Icings are ideal to decorate your Carrot Cake.
FILL, FLAVOUR AND DECORATE
With our assortment of fillings, compounds, glazes, icings and frostings, you can fill and decorate your cakes to create a varied signature offer.
Within those complimentary product ranges, we offer a broad range of popular flavours, but also new additions surfing on trends such as our recently launched Dawn Balance® Crunchy Peanut Butter Filling, as well as vegan suitable alternatives.
FILLINGS
Discover our full range of fillings. No matter what you need, we have the filling to take your creation from good to "I must have that again". From fruitfillings with popular fruit varieties such as apple, cherry and strawberry, to smooth custard cremes, fat & water based fillings, as well as mousses and bavarois. We help you make creations that look great and taste even better.
Learn more
Visit our website for more details on our Delifruit fruitfillings, our Delicream Fat based fillings, our custard cremes mixes and our naturally flavoured cream stabilizers.
Dawn Delifruit Fruitfillings
Dawn Fonds & Mousses
Dawn Custard Cremes
Dawn Glazes and Icings
Dawn Compounds
Dawn Frostings
GLAZES
A cake just isn’t finished until it's decorated and glazed. Whether with fresh fruits or with a perfect vibrant look, your cakes will be taken to the next level when they are spruced up with glaze.
With our full line of easy-to-use glazes, you can count on consistent shine, simple application and rich flavours that will keep your customers coming back for more.
Cold Glazes
We offer different types of cold process glazes to make your cakes and pastries stand-out from competition. Our Decorgel and Decorgel Plus ranges will give a final elegant touch to your creations.
Hot Glazes
We offer a wide variety of hot process glazes: ready to use, manually or with spraying machines, most glazes are made with natural flavours and also preservative free options. They will give long lasting shine and protection to all your fruit cakes.
Learn more
Visit our website to disover our full Glazes portfolio.
COMPLIMENTARY PRODUCTS
FROSTINGS
Dawn Frostings are made with natural colours and flavours, and are so easy to use, you’ll never look for another frosting again. With a wide range of flavours from chocolate to cream cheese and strawberry to toffee, you can create deliciously indulgent cakes in seconds. Pipe onto cupcakes, use as fillings for layer cakes, top sheet cakes or create luscious gateaux. The choice is yours! They are also a perfect pairing with our American specialty cakes: carrot cake and red velvet.
ICINGS
We know that convenience, easy to use products and versatility are key to your success. That is why our icings give you the complete solution for your finishing needs. Dawn Exceptional® Glossy Icings are ideal for icing and decorating your cakes. They are easy to use and freeze- and thaw stable, with perfect shine and natural flavours. You can also create custom flavour and colour combinations with Dawn Exceptional® Compounds.
ROYAL STEENSMA CHOCUISE
The Chocuise range is designed for refining your fine baked goods. It has a chocolate-like taste and the shine and snap typical of chocolate. It also impresses with its excellence coverage, short solidification time and smooth texture. Chocuise is ideal for baked goods stored at room temperature.
DAWN EXCEPTIONAL® PAK PERFECT NONSTICKY ICING
Discover one of our latest innovations: the Pak Perfect Non-Sticky Icing. It resolves a long standing issue in the pastry industry: the stickiness and dissolving of icings on packaged pastries. It will enable you to sell iced bakery goods packaged in clamshells that:
• Have a revolutionary non-sticky texture that leaves no residue
• Have 5-day packaged shelf-life
• Are thaw stable and fat free
With this product, we have a great answer to the rising demand for individually packaged cakes and pastries.
Dawn Fat Based Fillings are the perfect way to fill your cakes in a convenient way. They will give your customers the best in taste, flavour and texture. These highly versatile fillings are ready to use, easily spreadable and are highly suitable for unbaked applications.
COMPOUNDS
Dawn Exceptional® Compounds are flavouring pastes ideal for a wide range of applications. They are made with concentrated fruit juice, extracts and/or fruit puree.They bring a variety of intense tastes and colours to all your bakery creations and are specifically good to colour and flavour icings and dough and to decorate your cakes.
2.02012.320 DAWN EXCEPTIONAL® COMPOUND BANANA
2.02014.320 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY
2.02018.313 DAWN EXCEPTIONAL® COMPOUND CARAMEL
2.02018.320 DAWN EXCEPTIONAL® COMPOUND CARAMEL
2.02020.320 DAWN EXCEPTIONAL® COMPOUND RASPBERRY 4x1 KG TUB
2.02024.320 DAWN EXCEPTIONAL® COMPOUND PASSION 4x1 KG TUB
2.02027.320 DAWN EXCEPTIONAL® COMPOUND KIRSCHWASSER 4x1 KG TUB
2.02032.305 DAWN EXCEPTIONAL® COMPOUND MOCHA
2.02032.320 DAWN EXCEPTIONAL® COMPOUND MOCHA 4x1 KG TUB
2.02044.320 DAWN EXCEPTIONAL® COMPOUND MARC DE CHAMPAGNE
2.02050.320 DAWN EXCEPTIONAL® COMPOUND MANGO
2.02342.320 DAWN EXCEPTIONAL® COMPOUND CAPPUCCINO 4x1 KG TUB
2.02344.320 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 4x1 KG TUB
2.02344.325 DAWN EXCEPTIONAL® COMPOUND EGG LIQUEUR 12 KG TUB
8.02754.301 DAWN EXCEPTIONAL® COMPOUND ORANGE CL 5 KG BUCKET
8.03194.305 DAWN EXCEPTIONAL® COMPOUND STRAWBERRY NATFLV 5 KG TUB
8.03208.301 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 2,5 KG BUCKET
8.03208.302 DAWN EXCEPTIONAL® COMPOUND COCOA NATFL RACMB 13 KG BUCKET
8.03265.320 DAWN EXCEPTIONAL® COMPOUND BLUEBERRY 4x1 KG TUB
8.03269.352 DAWN EXCEPTIONAL® COMPOUND BANANA 2x10 KG BUCKET
8.03310.320 DAWN EXCEPTIONAL® COMPOUND COCONUT 4x1 KG TUB
8.03425.320 NEW! DAWN EXCEPTIONAL® COMPOUND YUZU 4x1 KG TUB
ROYAL STEENSMA SOUPLESSE
We are proud to extend our existing range of fat-based fillings with the fat-based coatings of Royal Steensma. The range offers a selection of colours and flavours, allowing you to easily create new variations for your customers.
ROYAL STEENSMA CANDIED FRUIT, FRUITEASE AND RASPEL
Royal Steensma has many years of experience in crafting the finest quality candied fruit, fruitease and raspel are the perfect addition to enhance your traditional and new bakery creations with vibrant flavours.
We understand that with constantly evolving consumer demands, you need more than exceptional products to inspire new levels of success. You need a true partner: one who’s walked the walk and understands the various challenges of running your day-to-day operation. A complete partner, with the tools, solutions and support to help you stand out in today’s highly competitive marketplace. An innovative partner, one that is always looking ahead for ideas and inspiration to create new excitement. We are creators. Collaborators. Experts and inspirers. For growing your business, we are the total package: your partner for bakery success.
DO YOU HAVE MORE QUESTIONS ABOUT OUR PRODUCTS OR WANT MORE INSPIRATION?
We’ve got the answers and more. Visit DAWNFOODS.COM
